Claudia Coln Serrano R1

Peter Drucker in 1970

MISSION
known as

Father of modern
STATEMENT has two

management WHAT IS IT? PERSPECTIVES

the most common
used to be
Reason for being The American Marketing
Association Focusing on
Customer perspective product/service
Distinguishes says that it is
from other similar Expression of a companys: gives the create an create
Sense of mission Emotional bond
Firms decisin-marking between
Intrinsic value Utility
History
Managerial preferences Organization and its just to the
Strategic planning it is a
Environmental concerns employees Firms
Available resources Competitive products/services
also Distinctive competencies advantage
Should be Customer-centered
to have an
also
mission statement EFFECTIVE MISSION
Informative Potencially helping STATEMENT
BUSINESS
Inspiring creates Reinforce the bond
Enduring Advertising Develop an Customers
Concise Atracting and Promoting attachment it is the
Products and services
keeping Key
Clear Publicity component Markets
Forming an emotional bond customers Selling Customer Tecnology
and it is satisfaction Concern for survival, growth
The reason of and profiability
Passion of the company Positive impact Philosophy
Business open everyday Foundation an employee organizational Self-concept
Salespersons sell morale for example Concern for public image
Customers buy Customers loyalty Concern for employees