[

In Fulfillment of the Requirements for Internal Component in

RESEARCH PROJECT ON

LANGUAGE FOR BUSINESS ENGLISH

By

K.M. VARUN KUMAR

(Regd. NO BA0140063)

UNDER THE GUIDANCE & SUPERVISION OF

MADAM.GNANAMANI

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 Declaration

I do hereby declare that the project entitled THE LANGUAGE OF

BUSINESS ENGLISH submitted to Tamil Nadu National law school in
partial fulfillment of requirement of award of degree in undergraduate
in law is a record of original work done by me under the supervision and
guidance of Dr. GNANAMANI department of BUSINESS LANGUAGE of
Tamil Nadu National law school and has not formed basis for award of
any degree or diploma or fellowship or any other title to any candidate
of any university.

Place: Trichy

Date

K.M.VARUN KUMAR

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 Certificate

This is to certify that the project entitled THE LANGUAGE OF

BUSINESS ENGLISH submitted to Tamil Nadu National law school in
partial fulfillment of requirement of award of degree of under graduate in
Law done by K.M. VARUN KUMAR under the supervision and guidance of
Dr. GNANAMANI department of BUSINESS ENGLISH of Tamil Nadu
National Law School.

Place: Trichy

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Date: 15.11.14

Acknowledgement

This project could not have been done without the help, guidance,
and support of few people who stood by my side from the very beginning
of this project.

Im very glad and grateful to Prof. Dr. GNANAMANI who was the initiative
and inspired me to take up this project. His contribution to this project is
an immense one.

Im also grateful to my parents and friends who all stood as a pillar of

support for me during this entire research work. Their contribution to this
project is an indispensable one.

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Language for business English

INTODUCTION
Business English is language especially related to international
trade. It is a part of English for specific purposes and can be considered a specialism
within English language learning and teaching. Much of the English communication that
take place within business circles all over the world occurs between non-native
speakers. In cases such as these, the object of the exercise is efficient and effective
communication. Business English means different things to different people. For some ,
it focuses on vocabulary and topics used in the worlds of business ,trade, finance, and
international relations. For others it refers to the communication skills used in the work
place and focuses on the language and skills needed for typical business
communication such as presentations, negotiations, meetings, small talk, socializing ,
correspondence, report writing, and a systematic approach. In both of these cases it
can be taught to native speakers of English ,for example ,high school students
preparing to enter the job market. Business English is a variant of international English.

Language for business in India

Business language in India, is English. Most of Indians preferred

English as business language. A large majority of Indian workers(77%) where jobs
require them to interact with people in foreign country. Say that English is the dominant
language of business followed by Indian. Hindi at 15% as per a new poll by global
research firm IPSOS.

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 The most revealing aspect of this survey is how English has
emerged as the default language for business in India. English has become the official
language for corporate.

Language for business in other countries

Language used for business in other country , over a quarter of

employees in 26 countries around the world said that their jobs involved dealing with
people in other countries. Two third of these said that English is the language used the
most. Workers in India , Singapore and Saudi Arabia were the most likely respondents ,
saying that their jobs involved interacting with people in other countries with 59%, 55%,
and 50%. Saying so , respectively however only in 9% in Japan and 13% in Russia said
their work required any degree of communication outside

Business English is now developing language over the world.

Not only English and same other language also. Ex; Spanish, French

BENEFITS OF BUSINESS ENGLISH

Business English courses focus on the language a learner
needs to be able to carry out professionals tasks efficiently. They are therefore
the logical choice for anybody who is looking for a job, wanting to perform better
at work or changing jobs. As business English courses have this as their focus ,
their content covers such essential work-related area as ; understanding and
writing e-mails ,making presentations, negotiating, participating, in or running
meetings, telephoning and welcoming visitors.

Having sufficient language skills in any of these areas provides

enormous benefit s to companies who work with other companies located

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outside their country .Business English delegates are not taught , they are
trained. Training is generally considered in the EFL profession as the reserve of
the more experienced teachers. This is obviously beneficial to the business
English delegate as the quality of the training courses should be high.

PRACTICAL PROBLEMS EXISTING IN BUSINESS ENGLISH

There is no research paper or study available to prove that
business English is a new kind of English that needs special teaching
methodology and has nothing in common with English language teaching for
general purposes.

Why English Only?

Theres no question that unrestricted multilingualism is

inefficient and can prevent important interactions from taking place and get in the
way of achieving key goals. The need to tightly coordinate tasks and work with
customers and partners worldwide has accelerated the move toward English as
the official language of business no matter where companies are headquartered.

Three primary reasons are driving the move toward English as a corporate
standard.

Competitive pressure.

If you want to buy or sell, you have to be able to communicate with a diverse
range of customers, suppliers, and other business partners. If youre lucky,
theyll share your native languagebut you cant count on it. Companies that fail
to devise a language strategy are essentially limiting their growth opportunities to
the markets where their language is spoken, clearly putting themselves at a
disadvantage to competitors that have adopted English-only policies.

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Globalization of tasks and resources .

Language differences can cause a bottlenecka Tower of Babel, as it were

when geographically dispersed employees have to work together to meet
corporate goals. An employee from Belgium may need input from an enterprise in
Beirut or Mexico. Without common ground, communication will suffer. Better
language comprehension gives employees more firsthand information, which is
vital to good decision making. Swiss food giant Nestl saw great efficiency
improvements in purchasing and hiring thanks to its enforcement of English as a
company standard

M&A integration across national boundaries.

Negotiations regarding a merger or acquisition are complicated enough when

everybody speaks the same language. But when they dont, nuances are easily
lost, even in simple e-mail exchanges. Also, cross-cultural integration is
notoriously tricky; thats why when Germanys Hoechst and Frances Rhne-
Poulenc merged in 1998 to create Aventis, the fifth largest worldwide
pharmaceutical company, the new firm chose English as its operating language
over French or German to avoid playing favorites. A branding element can also
come into play. In the 1990s, a relatively unknown, midsize Italian appliance
maker, Merloni, adopted English to further its international image, which gave it
an edge when acquiring Russian and British companies.

The fastest-spreading language in human history, English is spoken at a useful

level by some 1.75 billion people worldwidethats one in every four of us.

Change always comes as a shock.

No amount of warning and preparation can entirely prevent the psychological

blow to employees when proposed change becomes reality.

Will Mandarin Be Next?

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Given the size and growth of the Chinese economy, why move to an English-only
policy? Isnt it possible that Mandarin could overtake English as the global
language of business? Its possible, but unlikely. There are two reasons for this.

arts of the world as early as the 16th century. Philanthropic work by American
and British organizations further spread English, long before corporations began
to adopt it at the workplace.

Second, for much of the world, Mandarin is extremely difficult to learn. Its easier
to pick up broken English than broken Mandarin. Knowing Mandarinor any
language spoken by huge numbers of peopleis an advantage, clearly. But for
now, Mandarin is not a realistic option for a one-language policy.

An English mandate created a different problem for a service representative at

GlobalTech. Based in Germany, the technology firm had subsidiaries worldwide.
Hans, a service representative, received a frantic call from his boss when a key
customers multimillion-dollar financial services operation ground to a halt as a
result of a software glitch. Hundreds of thousands of dollars were at stake for
both the customer and GlobalTech. Hans quickly placed a call to the technical
department in India, but the software team was unable to jump on the problem
because all communications about it were in Germandespite the English-only
policy instituted two years earlier requiring that all internal communications
(meetings, e-mails, documents, and phone calls) be carried out in English. As
Hans waited for documents to be translated, the crisis continued to escalate. Two
years into the implementation, adoption was dragging.

Self-confidence erodes.

When nonnative speakers are forced to communicate in English, they can feel
that their worth to the company has been diminished, regardless of their fluency
level. The most difficult thing is to have to admit that ones value as an English

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speaker overshadows ones real value, a FrenchCo employee says. For the past
30 years the company did not ask us to develop our foreign-language skills or
offer us the opportunity to do so, he points out. Now, it is difficult to accept the
fact that we are disqualified. Employees facing one-language policies often
worry that the best jobs will be offered only to those with strong English skills,
regardless of content expertise.

When my colleagues and I interviewed 164 employees at GlobalTech two years

after the companys English-only policy had been implemented, we found that
nearly 70% of employees continued to experience frustration with it. At FrenchCo,
56% of medium-fluency English speakers and 42% of low-fluency speakers
reported worrying about job advancement because of their relatively limited
English skills. Such feelings are common when companies merely announce the
new policy and offer language classes rather than implement the shift in a
systematic way. Its worth noting that employees often underestimate their own
abilities or overestimate the challenge of developing sufficient fluency. (See the
sidebar Gauging Fluency.)

Employees resist.

Its not unusual to hear nonnative speakers revert to their own language at the
expense of their English-speaking colleagues, often because its faster and easier
to conduct meetings in their mother tongue. Others may take more aggressive
measures to avoid speaking English, such as holding meetings at inopportune
times. Employees in Asia might schedule a global meeting that falls during the
middle of the night in England, for instance. In doing so, nonnative speakers shift
their anxiety and loss of power to native speakers.

Many FrenchCo employees said that when they felt that their relatively poor
language skills could become conspicuous and have career-related
consequences, they simply stopped contributing to common discourse. Theyre
afraid to make mistakes, an HR manager at the firm explains, so they will just
not speak at all.

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In other cases, documents that are supposed to be composed in English may be
written in the mother tongueas experienced by Hans at GlobalTechor not
written at all. Its too hard to write in English, so I dont do it! one GlobalTech
employee notes. And then theres no documentation at all.

Performance suffers.

The bottom line takes a hit when employees stop participating in group settings.
Once participation ebbs, processes fall apart. Companies miss out on new ideas
that might have been generated in meetings. People dont report costly errors or
offer observations about mistakes or questionable decisions. One of the
engineers at GlobalTechs Indian office explained that when meetings reverted
into German his ability to contribute was cut off. He lost important information
particularly in side exchangesdespite receiving meeting notes afterward. Often
those quick asides contained important contextual information, background
analyses, or hypotheses about the root cause of a particular problem. He neither
participated in the meetings nor learned from the problem-solving discussions.

Encourage good study habits.

Companies need to contract with language vendors who specialize in helping

employees at various levels of proficiency. The vendors need to be intimately familiar
with the company context so that they can guide employees learning, from how best to
allocate their time in improving skills to strategies for composing e-mails in English.
Every morning, employees can be seen flipping through their study books in the
companys cafeteria or navigating their e-learning portals.

. Other languages used for business

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 Few decades ago , you needed only language to get around in
business English. But man , oh man , do times change . The world is becoming flat ,
and new economic superpowers are falling into place

Even with the explosive growth of web technology and its ability to
translate written text on the fly , you are still at a significant disadvantage if you dont
speak another of the key business languages . Speaking a native language allows you
to understand technical references , acronyms , inferences , play on words , jobs , slang
and so many other things that are not conveyed through the written word along .We are
likely decades or more away from technology advance enough to truly understand
language at the human level . so , for now , it is up to you

Here are the five most important languages for an entrepreneur or business
professional:

Spanish. The U.S. has over 35 million Spanish speakers, and there are 425 million
Spanish-speaking people worldwide. For English speakers, Spanish is considered an
easy language to learn. Since so many people speak Spanish it is likely you will often
be working with someone, in some capacity, who speaks it.

Portuguese. With Brazil becoming one of the most significant superpowers, not only
in the Americas, but the entire globe, Portuguese is the language to know. Brazil has
positioned itself to be fuel independent (among other things), which means its important
dependencies are reduced. And as a consequence of that, more business will stay
within the country. If you want in, you better speak the language.

Russian. Russia's capital, Moscow, has the highest billionaire population of any city in
the world. Not too shabby for a country that went through the Soviet Union collapse in
the early '90s. Russia is rich in natural gas, oil, coal, precious metals and lots of highly
educated, smart. The Russian language is based on the Russian alphabet, making it

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much harder for native English speakers to learn. This represents an advantage,
because fewer people speaking Russian means the more you'll be in demand and able
to tap into that market.

Chinese (Mandarin). China's dominance in the world economy makes it an obvious

source of business opportunities for decades to come. With two primary variants of
Chinese, Mandarin and Cantonese, mastering either language is a benefit. But,
Mandarin is Chinas official tongue. And according to Bloomberg it is the top language
worldwide for business, besides English. Over 1 billion people speak Mandarin.

English. English remains the number-one language for business. With economic
powerhouses like the U.S., England, Australia, and large parts of India, English
continues to be a critical language. Since you are reading this article, I assume you are
a English speaker already. But don't let this fool you into believing you have mastered
the language dialects. Study the country and regions where you do business and
master the unique ways English is spoken.

This is your opportunity! Pick up an additional language and you will be able to out
compete your competitors. And by the way, if you are really motivated, here are three
more critical languages for business: Hindi, French and Arabic.

Table 1: Top Business Languages by Percentage of WOW Source Common

Sense Advisory 2013

Rank Language GDP(in $US Billions) % of WOW Cumulative% of WOW

1 English $ 16,193 35.8% 35.8%
2 Japanese $ 4,744 10.5% 46.3%
3 German $ 3,467 7.7% 54.0%
4 Spanish $ 3,447 7.6% 61.6%
5 Simp. Chinese $ 3,214 7.1% 68.7%
6 French $ 2,699 6.0% 74.7%
7 Italian $ 1,207 2.7% 77.4%

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 8 Portuguese $ 2,114 2.5% 79.9%
9 Arabic $ 1,102 2.4% 82.3%
10 Russian $ 1,031 2.3% 84.6%
11 Dutch $ 930 2.1% 86.7%
12 Korean $ 924 2.0% 88.7%
13 Trad. Chinese $ 560 1.2% 89.9%
14 Swedish $ 474 1.1% 91.0%
15 Norwegian $ 451 1.0% 92.0%

CONCLUSION
Business English is developing language. Most of Indians used English as
their business communication tools. People are want to developed in business English
,it used for marketing ,telemarketing, meetings ,trade ,finance ,and international
relations .schools are want to teach business English on high school onwards.

REFERENCE
WIKEPIDEA

STUDY MATERIAL

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