2017-06-2nd Edition Digital Media Index-En PDF

News Agencies and Digital Transformation in the MENA
A Quarterly Landscape Assessment - 2017 Q1
1
Table Of Contents
Section Page
Introduction
A 3-6
Introduction
Data Collection Methodology
Internet Analysis
B Internet Penetration in the MENA region 7-14

Social Media Platforms Popularity in the MENA region
Overview of Internet Usage and Social Media in Saudi Arabia
Analysis of the eNewspapers in the MENA Region
Average Number of Online News Portals vs. Population

Average Number of Social Media Channels vs. eNewspapers
C 15-38
Average Number of Apps vs. eNewspapers
Representation of eNewspapers on Social Media Platforms (Facebook and Twitter)
Representation of eNewspapers through Mobile Apps (iOS and Android)
Analysis of Digital Assets of eNewspapers Broken Down by Country
D The interactive Dashboard 39-40
E Conclusions and Way Forward 41-43
Digital Media Index

2
A- Introduction
Digital Media Index

Ministry of culture and information
Over the last decade, the media and communication industry in the world has significantly changed. No longer is information confined to major media organizations, but it has
become an open field for people to share their ideas and skills through new and social media. Whether its for entertainment, education, or simply contributing to general
knowledge, among others, today, it could be any ones stage.
The Saudi Arabian Ministry of Culture and Information considers the importance of this worldwide phenomenon and how this is very crucial to the fulfillment of the Kingdoms
Vision 2030. Hence, it is continually creating a conducive atmosphere to support its new media amateurs and professionals by developing a healthy community culture which
encourages their passion and skills that altogether moves the Kingdom forward.
One of the important steps taken by the Ministry of Culture and Information is the achievement of the objectives of this new media orientation by building partnerships and creating
links leading to strategic cooperation with the private sector of new media. This is in order to develop policies and legislation that will create a fertile environment to develop the
Saudi youths passion and skills in this field and likewise improve the quality and professionalism of provided content.
New Media Center

Ministry of Culture and Information
Digital Media Index 4

Digital Media Index
Digital transformation is becoming a dominant trend in todays economy. And while driving more value and more capabilities to the lives of the end consumers, it nonetheless
imposes a heavy burden on the shoulders of businesses and enterprises, which need to be agile enough to keep pace with the new technological advancements in order to be able
to compete in an ever-changing digital economy.
A few decades ago, mass, generic content distributed through printed newspapers, TV transmission, or huge fixed billboards seemed to work like magic to influence the audience.
Yet, in todays reality, this has drastically changed and such media do not seem to be able to pull the trigger. With mobile apps, social media, and personalized, real-time marketing
becoming the new media, and with a diminishing attention span on the recipients side, media publishers need to pursue more advanced methods for the distribution of their
content in a way that shall make it more discoverable to and consumable by their target audience.
Through analysing the data, we could witness the transformation of major international media publishing agencies into the digital format in the form of web portals, mobile apps
and a strong social media presence with great success. We could also observe several misfortunes which others have suffered due to making uninsightful decisions. The report in
hand came as a product of such observation and through analyzing huge amounts of big data collected about the digital transformation in the field of media publishing and news
industry.
The Digital Media Index is a quarterly report that has been created to document the emerging trends and to monitor the growth of digitization across the GCC news industry.
It stands as an industry benchmark for news organizations to develop a better understanding of where they stand compared to their peers in the field. The report is aimed to foster a
healthy competition atmosphere within the news industry so as to see how different news organizations stack up against each other in the race of embracing technological
advancements.

Sample
KSA 241
UAE 78
Egypt 53
Kuwait 49
Research and Analysis Methodology Jordan 38
Lebanon 35
Yemen 31
In this report we have done a quantitative analysis of the natural of digital mediums used by different Palestine 25
news portals in the Middle East and North Africa countries. The table here shows the number of news
Qatar 21
portal analyzed, however we dont claim to have included all eNewspapers as its a continuous process.
Bahrain 18
The data shown in the report is based on the actual observations. These are not claims or responses to Oman 16
questionnaires. Syria 15
Iraq 13
As a part of the continuous effort to understand and analyze the online presence of news portal, we will
build upon the scope of the research and analysis of the data. Tunisia 12
Libya 9
Morocco 8
Algeria 5
Sudan 4
Total 671

B- Internet Penetration Analysis
This section explains what percentage of population is using internet in different countries. We also analyze
how popular social media is in a broader perspective. This helps us understand how prepared the population in
different countries are for eNewspapers.
Digital Media Index

Internet Penetration by countries
99%
100% 94% 93%
90%
82%
80% 76% 74% 73%
70%
70%
62%
60% 57% 56%
50%
50% 44% 42%
40% 37%
30% 27%
30% 25%
20%
10%
0%
UAE Bahrain Qatar Kuwait Lebanon Oman Jordan Saudi Arab Palestine Morocco Tunisian Libya Algeria Iraq Egypt Syria Sudan Yemen
Most of the GCC countries and Lebanon among Levant countries have high internet penetration as compared to the international average of 50%.
The Internet penetration shows percentage of population using Internet.

Facebook Penetration
Population Internet Users Internet Users in Facebook Users %Facebook Users /
(Mn) (Mn) percentage (Mn) Internet Users
Facebook as the most popular social media site in UAE 9.33 9.2 99% 9.2 100%
Bahrain 1.41 1.32 94% 1.1 83%
most countries is indicative of how popular social Qatar 2.42 2.25 93% 2.25 100%
media is in a country. With exception of Yemen, Kuwait 4.05 3.33 82% 3 90%
Lebanon 6.01 4.55 76% 3.5 77%
Palestine and Oman, the use of social media Oman 4.7 3.48 74% 2 57%
among Internet users is more than 70%. Jordan 7.81 5.7 73% 5.4 95%
Saudi Arabia 32.45 22.59 70% 19 84%
Palestine 4.86 3.01 62% 1.7 56%
Morocco 35.03 20.01 57% 14 70%
Tunisian 11.43 6.4 56% 6.4 100%
Libya 6.37 3.2 50% 3.2 100%
Algeria 40.72 18 44% 18 100%
HTTP:// facebook.com
Iraq 38.1 16 42% 16 100%
Egypt 94.3 35 37% 35 100%
! Facebook
Syria
Sudan
Yemen
18.74
41.67
27.8
5.62
11.09
6.98
30%
27%
25%
N.A.
N.A.
2.2
N.A.
N.A.
32%

Overview of Internet Usage and Social Media in Saudi Arabia
Population of Saudi Arabia 32
Total smart devices connected to the Internet 57 178%
Active Internet Users 23 71%
Active users in Social Media 19 59%
0 6 12 18 24 30 36 42 48 54 60 0% 50% 100% 150% 200%
Million Percentage of the population
On an average there are more than 1.78 smart devices per person in Saudi Arabia.

Most Popular eNewspapers in Saudi Arabia on Facebook
Most Saudi media follow up on Facebook

Total followers (million)
Arab News 5.00
Saudi Gazette 1.64
3alyoum 1.62
Okaz 0.43
Men 0.38
0 1 2 3 4 5 6
Million followers
Arab News and Saudi Gazette, both English dailies, are the most popular eNewspapers on Facebook.

Most Popular eNewspapers in Saudi Arabia on Twitter
Most Saudi media follow up on Twitter

Total followers (million)
Sabq Newspaper 11.39
Al-riyadh Newspaper 4.20
Economic Newspaper 2.62
Al-Watan Newspaper 1.67
alweam Newspaper 1.65
Al Sharq Newspaper 1.63
Okaz 1.29
0 2 4 6 8 10 12
Million followers
However , on Twitter Arabic newspapers dominate with higher number of followers.

Presence of News Categories in eNewspapers in Saudi Arabia
70%
63%
63% 58% 58%
56%
49% 46%
42%
35%
35% 31% 30%
28%
22% 22% 21%
21% 18%
13%
14% 10% 9% 9% 8% 6%
7% 5% 5%
2% 1%
0%
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Most eNewspapers in Saudi Arabia have different categories. The most popular are sports, regional news, and articles.

Presence of Facebook in GCC countries (Comparison of Q4 2016 and Q1 of 2017)
100%
100% 97% 100%
90%
92% 90% 93%
80% 84% 83%
80%
70%
71%
60% 65%
50% 57%
40%
30%
20%
10%
0%
UAE Kuwait Oman Saudi Arabia Bahrain Qatar
2016 Q4 2017 Q2
Facebook usage has increased in most GCC countries.

C- eNewspapers Analysis
In this section we try to understand how much competition there is among eNewspapers in different countries
by trying to analyze the number of eNewspapers vs population in a country. We also try to understand how
active eNewspapers are in different countries to develop digital assets in the form of social media and apps.
Digital Media Index

Average number of online news portal per million population
14.00
12.77
12.60 12.10
11.20
9.80
8.68 8.36
8.40 7.43
7.00
5.82
5.60 5.14 4.87
4.20 3.40
2.80
1.41 1.12 1.05
1.40 0.80 0.56 0.34 0.23 0.12 0.10
0.00
Bahrain Kuwait Qatar UAE KSA Lebanon Palestine Jordan Oman Libya Yemen Tunisian Syria Egypt Iraq Morocco Algeria Sudan
This chart shows on average how many news portal are present in a country by per million population (number of news portal studied/ population in millions).
It is obvious that GCC people seem to be more news hungry.

Average Number of Social Media Channels per eNewspaper
5.00
4.50
4.09
4.00 3.67 3.63 3.60 3.48 3.44 3.44 3.36
3.50 3.30 3.26 3.23
3.00 3.00 3.00 2.92
3.00 2.77 2.68
2.50
2.00
1.50
1.00
1.00
0.50
0.00
UAE Syria Morocco Algeria Qatar Bahrain Oman Palestine Egypt KSA Iraq Tunisia Libya Kuwait Jordan Lebanon Yemen Sudan
This chart shows on an average how many social media platforms eNewspapers has in different countries. UAE tops in this list.

Average Number of Mobile Apps Per eNewspaper
2.00
1.80
1.60
1.40
1.19
1.20 1.06
0.97
1.00
0.83
0.80 0.69 0.68
0.60 0.49 0.48 0.47
0.40
0.40 0.33
0.22 0.16
0.20
0.00 0.00 0.00 0.00 0.00
0.00
UAE Kuwait Lebanon Bahrain Iraq Palestine Egypt Qatar Jordan Algeria Tunisia Libya KSA Syria Morocco Oman Yemen Sudan
This chart shows on an average how many apps (android, iOS) one eNewspaper has in different countries. UAE tops in this list. However, it is apparent
that there is a big gap in providing an app for the eNewspaper. There is huge opportunity for the eNewspapers to increase readership through apps.

eNewspapers Representation on Social Media Platforms (Facebook and Twitter)
100% 100% 100% 93% 96% 94% 100% 94% 94% 100%
100% 85% 83% 89% 89% 83% 86%
80% 71% 75%
60%
40%
20%
0%
Morocco Algeria Qatar Syria Iraq Palestine UAE Libya Egypt Lebanon Oman Jordan Yemen Bahrain KSA Kuwait Tunisia Sudan
100% 100% 95%

100% 93% 92% 92% 91% 89% 89% 89% 88% 84% 84% 83%
80% 73% 67%
60%
42%
40% 25%
20%
0%
Morocco Algeria Qatar Syria Iraq Palestine UAE Libya Egypt Lebanon Oman Jordan Yemen Bahrain KSA Kuwait Tunisia Sudan
These charts show on an average what percentage of the eNewspapers in a country are likely to have basic social media presence. It is apparent that
Twitter is considered as a standard for the eNewspaper while most of them also have a presence on Facebook.

Digital Assets as iOS and Android App by all eNewspapers in a Country
40%
36%
32%
28%
24%
20%
16%
12%
8%
4%
0%
Lebanon UAE Kuwait Bahrain KSA Egypt Jordan Yemen Tunisia Syria Sudan Qatar Palestine Oman Morocco Libya Iraq Algeria
Iphone Android
These charts show on an average what percentage of eNewspapers in a country are likely to basic smart phone apps for iOS or android. It appears that
most eNewspapers dont consider it a necessity. The highest incidence goes to one in three eNewspaper having an app. That trend indicates
opportunity for the eNewspaper which aggregate news from different media.

Analysis of Digital Assets of eNewspapers Broken Down by Country- Algeria
100%
100% 100% 100%
90%
80%
70%
60% 67% 67%

50%
40%
Social Media 30%
20%
10%
0% 0% 0% 0%
0%
Twitter Facebook Youtube RSS Google+ Instagram Telegram Snapchat LinkedIn
Social Media is somewhat popular in Algeria for news portals but the usage of apps is nil.

Analysis of Digital Assets of eNewspapers Broken Down by Country- Bahrain
100%
80% 93%
60% 79% 71% 71%
40%
64%
21% 14% 14%
20% 7%
0%
Social Media
100%
80%
60%
40%
20% 14% 14% 14% 7% 0%
0%
Apps Android Phone iPhone Android Tablet iPad Others

Analysis of Digital Assets of eNewspapers Broken Down by Country- Egypt
100%
80% 90% 93%
60% 81% 74%
40%
64%
20% 36% 2% 0% 2%
0%
Social Media
100%
80%
60%
40%
20%
17% 14% 17% 14%
0%
0%

Analysis of Digital Assets of eNewspapers Broken Down by Country- Iraq
100%
90%
80%
70% 75% 75%

60%
50%
50% 50%
40%
Social Media 30%
20% 25%
10%
0% 0% 0% 0%
0%
Social Media is somewhat popular in Iraq for news portals but the usage of apps is nil.

Analysis of Digital Assets of eNewspapers Broken Down by Country- Jordan
100%
80%
86% 79%
60%
40%
64%
43% 11%
20%
29% 0% 0% 4%
0%
Social Media
100%
80%
60%
40%
18% 11% 18% 11%
20%
0%
0%

Analysis of Digital Assets of eNewspapers Broken Down by Country- KSA
100%
80%
84%
60% 71% 64%
40% 61%
20% 38% 38% 12% 9% 4%
0%
Social Media
100%
80%
61%
41%
22% 16% 15% 13% 12% 3%
2%

Analysis of Digital Assets of eNewspapers Broken Down by Country- Kuwait
100%
80%
60%
84%
68% 66%
40% 50% 45% 16%
20%
0% 7% 2%
0%
Social Media
100%
80%
60%
40%
20% 30%
25% 23% 25% 0%
0%

Analysis of Digital Assets of eNewspapers Broken Down by Country- Lebanon
100%
80% 89%
60% 78%
40%
20% 33% 30% 22% 33% 7% 4% 4%
0%
Social Media
100%
80%
60%
40%
15% 19%
20%
22% 26% 0%
0%

Analysis of Digital Assets of eNewspapers Broken Down by Country- Libya
100%
100%
90%
80%
80%
70%
60%
50%
40%
40%
Social Media 30%
20%
20% 20% 20%
10%
0% 0% 0%
0%
Social Media is somewhat popular in Libya for news portals but the usage of apps is nil.

Analysis of Digital Assets of eNewspapers Broken Down by Country- Morocco
100%
80% 100% 100%
60%
67% 67%
40%
20%
0% 33% 0% 0% 0%
0%
Social Media
100%
80%
60%
40%
20% 33% 33% 33% 33% 0%
0%

Analysis of Digital Assets of eNewspapers Broken Down by Country- Oman
100%
80% 93% 86%
60% 71%
40% 57% 50%
20% 43% 7%
0% 0%
0%
Social Media
100%
80%
60%
40% 21% 21%
20%
29% 29% 0%
0%

Analysis of Digital Assets of eNewspapers Broken Down by Country- Palestine
100%
80% 90%
60% 80%
40% 60% 60%
20% 40%
30% 0% 0% 0%
0%
Social Media
100%
80%
60%
40%
20% 20% 20% 20%
20%
0%
0%

Analysis of Digital Assets of eNewspapers Broken Down by Country- Qatar
100%
80% 93% 87%
60%
40% 53% 60%
47% 20%
20%
0% 0% 7%
0%
Social Media
100%
82%
64%
46%
27% 27% 27% 27%
28% 13%
10%

Analysis of Digital Assets of eNewspapers Broken Down by Country- Sudan
100%
90%
80%
70%
60% 67% 67%

50%
40%
Social Media 30% 33%
20%
10%
0% 0% 0% 0% 0% 0%
0%
Social Media is somewhat popular in Sudan for news portals but the usage of apps is nil.

Analysis of Digital Assets of eNewspapers Broken Down by Country- Syria
100%
80% 89% 89%
60% 78%
40% 56% 56%
20% 11% 11%
22% 0%
0%
Social Media
100%
80%
60%
40%
20% 11% 11% 11% 11%
0%
0%

Analysis of Digital Assets of eNewspapers Broken Down by Country- Tunisia
100%
80% 100% 100%
60% 73% 73%
40% 55%
20%
27% 0% 0% 9%
0%
Social Media
100%
80%
60%
40%
18% 9% 18% 9%
20%
0%
0%

Analysis of Digital Assets of eNewspapers Broken Down by Country- UAE
100%
80% 97% 95%
60% 73% 69%
40%
47% 19%
20% 34% 6% 6%
0%
Social Media
100%
80%
60%
40%
20% 31% 31% 3%
29% 29%
0%

Analysis of Digital Assets of eNewspapers Broken Down by Country- Yemen
100%
90%
80% 85%
81%
70% 74%
60%
59%
50%
40% 44%
Social Media 30%
20%
10% 4% 11% 0% 0%
0%
Social Media is somewhat popular in Yemen for news portals but the usage of apps is nil.

D- The Interactive Dashboard
Digital Media Index

The Interactive Dashboard
The Digital Media Index team believes that interactive data

visualization supports the ultimate objective of the digital
transformation.
Therefore, we have included all indicators on an interactive dashboard

that enables the reader to review the report interactively, and for a
better and faster understanding of the report.
Visit our e-news portal for a complete report!
Is your newspaper listed? Great news! You can benchmark to your competition. Is it not? Why wait on? Please write us up and we shall include it in the future editions.

E- Conclusions and way forward
Digital Media Index

Conclusions
Internet penetration in the MENA region is overall in a healthy situation. The GCC countries have more than 70%
internet penetration.
The internet usage and social media presence is increasing in the GCC countries.
GCC countries with exception of Oman are very active in terms of the average number of eNewspapers as compared
to the population. Lebanon and Palestine follow among other countries.
The usage of social media is high among eNewspapers. Twitter is almost a standard. However, the use of apps is still
very low. In some of the countries hardly any eNewspapers uses an app.
Digital Media Index

Way Forward
There is a need to educate the online news portals to use social media. There can be companies which handle social
media on behalf of eNewspapers in order to make it easier for them.
There is also a need to educate the online news portals to use apps for effective content sharing.
There are opportunities for more social media channels and app companies to come up with solutions which will
share content from different media.
There is need for further analysis in terms of the reach, time spend and social media engagement of the online
news content to define further trends.
Digital Media Index

Partners :
Digital Research Company (DRC) it is a full Ibtikar Technologies is indeed one of the most iClick is a full digital consulting agency Quant Data & Analytics is an aspiring
market research agency based in Riyadh. experienced mobile application development dedicated to providing excellence in company dedicated to Data Science. At Quant
The company operated by Saudi qualified companies nowadays. consulting services, training, social media, we deliver Big Data analytics solution for
team from international background. With extensive experience in the application adverting, retargeting & analytics. better and faster decision-making.
At DRC we are doing data collection across expansion world, we do not only provide
GCC, analysis and reporting for better clients with applications, we also strive to
understanding the consumer and the market. establish credibility, integrity, reliability and
good will throughout our interactions with
prospective clients.
www.drc.today www.ibtikar.net.sa www.iclick-sa.com www.quantda.net

Supported and sponsored by:


.
Digital Media Index
Contact us :
The Digital Media Index editorial team

welcomes feedback on this report and
suggestions on how to improve our
work via contact@ibtikar.net.sa as well
as potential partnerships and support
for our ongoing work.
www.digitalmediaindex.com
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News Agencies and Digital Transformation in the MENA

A Quarterly Landscape Assessment - 2017 Q1

B Internet Penetration in the MENA region 7-14

Analysis of the eNewspapers in the MENA Region

Average Number of Online News Portals vs. Population

D The interactive Dashboard 39-40

E Conclusions and Way Forward 41-43

Digital Media Index

Digital Media Index

New Media Center

Digital Media Index 4

Digital Media Index 5

Digital Media Index 6

Digital Media Index

Digital Media Index 8

Digital Media Index 9

Population of Saudi Arabia 32

Total smart devices connected to the Internet 57 178%

Active Internet Users 23 71%

Active users in Social Media 19 59%

0 6 12 18 24 30 36 42 48 54 60 0% 50% 100% 150% 200%

Million Percentage of the population

Digital Media Index 10

Most Saudi media follow up on Facebook

Arab News 5.00

Saudi Gazette 1.64

Digital Media Index 11

Most Saudi media follow up on Twitter

Sabq Newspaper 11.39

Al-riyadh Newspaper 4.20

Economic Newspaper 2.62

Al-Watan Newspaper 1.67

alweam Newspaper 1.65

Al Sharq Newspaper 1.63

However , on Twitter Arabic newspapers dominate with higher number of followers.

Digital Media Index 12

Digital Media Index 13

Facebook usage has increased in most GCC countries.

Digital Media Index 14

Digital Media Index

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100% 100% 95%

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60% 67% 67%

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70% 75% 75%

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60% 67% 67%

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