GREEN FASHION

By Kathika Sarkar
KIIT UNIVERSITY
 Green-fashion

The eco-fashion movement started in the mid 70s as part of the hippie revolu
tion was defined by opting out of mainstream and going for homemade, et
hic and handcrafted fabric and clothes. They embraced fabric such as hem
p and natural dyeing. The next wave of eco-fashion in the 1990s related to
the dye houses and the standards and enviromental cost involved by such
designers as Lynn Grose for Esprit and companies as Patagonia and J Crew.
Gary Harveys recycled
couture gowns
The collection creates a dramatic display desig
ned to change peoples perception of se
cond-hand clothing and create fashion w
ith a conscience. Gary uses material he fi
nds in places like secondhand clothing st
ores to avoid waste, he says of good qua
lity second hand clothing, people "wear i
t one or two times then discard it becau
se it's suddenly deemed aesthetically un
important and out of date when there's
years of life left in the garment." His coll
ection "was a comment about thinking a
bout the real cost of the garment that yo
u buy, about that cost being natural reso
urces, exploitation of labor, the biodegra
dable nature of garments."
Baseball Puffball Dress, made from 26 nylon bas
eball jackets. Sports uniforms were originally de
signed to be hi-tech long lasting uniforms, now t
hey are non-biodegradable and are often discar
ded at the end of the season.
Denim Dress, made from 41 pairs of Levi 50
1's. Jeans were originally made to be a long
lasting workmen's uniform, since becoming
a fashion garment they are discarded long
before their use is over.
Above dress made with laundry bags
This one dress to the left was made with
cans, bottle tops and cardboard boxes.
 What is Green?
From home and garden to food and health a
nd tech and transport, there are tons of wa
ys we can make our lives greener. The use o
f consumer awareness and the consumer in
volvement of global and environmental issu
es. These concerns about ethical practices i
n the supply chain is working to create pres
sure and change in how large companies su
ch as M&S, Gap and H&M create their cloth
ing lines. Consumers are demanding to kno
w more about how and where and in what
conditions their cloths are made, similar to
what has happen with organic food.
Global Organic Textile
Standard (GOTS)
The OTCO fiber program certifies to the Global Organic T
extile Standard (GOTS), which is dedicated specifically fo
r Fiber & Textile Handling and production. GOTS is a proj
ect of the International Working Group, who developed
these consensus-based standards over many years of dis
cussion and deliberation. The aim of the standard is to d
efine requirements to ensure organic status of textiles, f
rom harvesting of the raw materials,
Why Bamboo is considered a green
fabric

Bamboo Organic Bamboo is 100% naturally gro

wn & sustainable. 100% pesticide & fertilizer fr
ee. 100% biodegradable. Blocks 91% of UVA &
98% of UVB rays- naturally.