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ADVANCED MARKETING RESEARCH

PGP 07 & FPM 04

Quiz - 3 Time 20 min Full Marks: 80

Note: Four marks will be awarded for each right answer. There are a total of 20
questions.

1. The estimated parameter B is usually referred to as the unstandardized regression

coefficient.
A) True
B) False
C) Both A and B
D) Neither A nor B

2. In bivariate regression, the alternative hypothesis is that there is some linear

relationship exists between X (independent variable) and Y (dependent variable),
or H0: 1 0.
A) True
B) False
C) Both A and B
D) Neither A nor B

3. Multicollinearity arises when intercorrelations among the predictors/independent

variables do not exist.
A) True
B) False
C) Both A and B
D) Neither A nor B

4. The natures of independent variable (s) and dependent variable in regression are
generallyand
A) Nonmetric and metric
B) Nonmetric and nonmetric
C) Metric and nonmetric
D) Metric and metric

5. The estimated parameter (beta) is usually referred to as the standardized

regression coefficient.
A) True
B) False
C) Both A and B
D) Neither A nor B

6. When the dependent variable is binary, the logit model can also be used instead of
two-group discriminant analysis, if the independent variables do not follow
normality assumption.
A) True
B) False
C) Both A and B

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 D) Neither A nor B

7. In discriminant analysis, the criterion or dependent variable is ________ and the

predictor or independent variables are ________ in nature.
A) Interval; categorical
B) Ordinal; interval
C) Categorical; interval
D) Ordinal; categorical

8. When the probability of success, P is modeled using a binary logit model, it is

constrained to lie between ________.
A) 0 to -1
B) -1 to 1
C) 1 to 100
D) 0 and 1

9. Cox and Snell R square and Nagelkerke R2 are measures of model fit used in
________.
A) Logistic regression
B) Regression analysis
C) Discriminant analysis
D) None of above

10. In terms of nature of dependent and independent variables, ANOVA and

discriminant analysis is reverse.
A) True
B) False
C) Both A and B
D) Neither A nor B

11. Conjoint analysis is used for product design.

A) False
B) True
C) Both A and B
D) Neither A nor B

12. R-square is used in regression to decide if the dependent variable and the
independent variable (s) are associated or not.
A) False
B) True
C) Both A and B
D) Neither A nor B

13. In logistic regression the nature of the dependent and independent variables
are..and..
A) Nonmetric (dependent) and metric and/or nonmetric (independent)
B) Nonmetric and nonmetric
C) Metric and nonmetric
D) Metric and metric

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14. Standardized regression coefficient is generally used to
A) Predict the dependent variable given the value(s) of independent variable(s)
B) To check the influence(s) of independent variable (s) on the dependent variable
C) Neither A nor B
D) Both A and B

15. In regression and discriminant the number of dependent variable at a time could
be..
A) One
B) Two
C) Three
D) Four

16. We accept alternative hypothesis if the p-value is:

A) p-value <
B) p-value >
C) p-value =
D) p-value

17. In conjoint analysis, stimuli can be developed in the following way (s):
A) Pairwise
B) Full-profile
C) Both A and B
D) Neither A nor B

18. In conjoint analysis, ________ are utility functions that describe the utility
consumers attach to the levels of each attribute.
A) Relative importance weights
B) Orthogonal arrays
C) Part-utility
D) Attribute levels

19. Dummy variable general takes 0 or 1.

A) False
B) True
C) Both A and B
D) Neither A nor B

20. In conjoint analysis the independent variables are generally ..and

the dependent variable is generally..
A) Categorical and Metric
B) Categorical and categorical
C) Metric and Metric
D) None of the above

All the best