CBIT (A) with effect from the academic year 2016-17

16MB C02

PRINCIPLES AND PRACTICE OF MANAGEMENT

Instruction 3L hours per week

Duration of End Examination 3 Hours
End Examination 70 Marks
Sessional 30 Marks
Credits 3

Course Objectives: The Objectives of the course are to:

1.create an understanding on basic principles, concepts andfunctions of Management.
2. to provide the basic concepts of communication.
3. develop an understanding about the role and functions performed by the HR managers.
4. to understand the basics of Industrial Reltations and its importance.
5. to explain the nature and scope of finance function.
6. develop a conceptual understanding on Materials, Operations and Marketing management.

Course Outcomes: After completion of the course, student will be able to:
1. identify the managerial skills needed for managing a Unit / Branch.
2. understand the process of communication.
3. design and develop new trends in Human Resource Management practices.
4. maintain sound and updated Industrial Relations practices at workplace.
5. explore their role in financial decisions.
6. apply knowledge of fundamental concepts of operations management for operational
performance improvement and understand concepts of marketing management.

UNIT - I Management
Definition, Administration Vs Management Principles and Functions of Management, levels of
management - System and Contingency approach to management - steps in Planning - Decision
making process - organization : Definition , Line, staff, functional and matrix type organization,
span of control (Graicuna`s Formulae), Centralization Vs Decentralization.

UNIT - IICommunicationand Human Resource Management

Process, Grapevine, Networks and Barriers of communication - Managerial grid, Theory of X, Y
and Z; Job Enrichment Vs Job enlargement - Control process - Introduction to Personnel
Management: Functions, staffing process, need for HRD, Training and Development (TWI
Programme), Measurement of Morale - Job Design.

UNIT - III-Industrial Relations

Meaning, Human relation Vs Industrial relations, Trade Unionism, Industrial Dispute, Wage and
Incentive concepts - Role of ILO - MIS in industry - Management of public enterprises.

UNIT - IVFinancial Management

Objectives of Financial Management, Major Decisions of Financial Manager, Risk Return Trade
Off, Sources of Finance, Capital and its Structure (CFS & FFS), overview of Financial
CBIT (A) with effect from the academic year 2016-17

statements and Ratio Analysis, cost sheet and Tender, Inventory control, EOQ, ABC analysis,
stores organization and pricing of issues - concept of Warehousing.

UNIT - VProduction and Marketing Management

Types of Production, Quality control (Tools used), PPC, Maintenance management - Marketing
management ; Definition and concept of marketing, functions of marketing, market research,
Types of markets, Sales Forecasting, Marketing mix - Product Identification - A brief note on
International Marketing.

Text Books:
1. Harold Koontz and Heinz Weihrich, Essentials of Management-An International
Perspective, Eighth Edition, , Tata McGraw-Hill Education Private Limited.
2. David A. DeCenzo, David A, Robbins, Stephen P., Fundamentals of Human Resource
Management, Tenth Edition, , John Wiley & Sons Inc.
3. Arun Monappa, Ranjeet Nambudiri, Patturaja Selvaraj, Industrial Relations and Labour
Laws,2nd ed, Tata MC Graw-hill,2011.
4. Khan & Jain, Financial Management-, Second Edition,Tata McGraw-Hill Education
Private Limited.
5. Elwood Spencer Buffa, Rakesh K. Sarin, Modern Production/Operations Management,
Eighth Edition, , Wiley India Private Limited.
6. Kotler Philip, Garyarmstrong, Prafullay, Agnihotri, EU Haque, Principles of
Marketing, 2010, 13th Ed, Pearson Education Prentice Hall of India.

Suggested Readings:
1. R. Satya Raju and A. Parthasarathy, Management, 2009, PHI Learning (P) Limited.
2. David Lepak, Mary Gower, Human Resource Management, 2009, Pearson.
3. R.SivarathnaMohanIndustrial Relations and Labour Welfare 2010 PHI Learning
Pvt.Ltd.
4. I. M. Pandey, Financial Management, 2013, 10th Ed. Vikas Publishing House.
5. Aswathappa K. and Sridhara Bhat, Production and Operations Management, 2012,
HPH.
6. Ramaswamy and Namakumari, Marketing Management, 5th ed., McGraw Hill Education.
7. A.R. Aryasri, Management Science, Mc-Graw-Hill, 2014.