A/B Testing Significance Calculator

How to use it? Fill the cells with red background; rest of the cells will update automatically

Visitors Conversions Conversion Rate Difference Standard Error

Control 8025 197 2.45% 28.02% 0.17%
Variation 8031 154 1.92% -21.89% 0.15%

90% Conversion Rate Limits

From To
Significant At 2.17% 2.74%
90% confidence: YES 1.67% 2.17%
95% confidence: YES
99% confidence: YES 95% Conversion Rate Limits
From To
Z-score 2.328043926 2.12% 2.79%
1.62% 2.22%
P-value 0.990045114
Confidence 1.00% 99% Conversion Rate Limits
From To
2.01% 2.90%
99% 0.01 1.52% 2.31%
95% 0.05
90% 0.1
utomatically

Standard Error