Beruflich Dokumente
Kultur Dokumente
I. Product description (present type of innovation, type of consumer good and discuss a
general description of the market needs or wants it satisfy.
III. Marketing Strategy (please use state, reason, support in constructing your sentences, it
must go without saying that your reasons must either be a strategy to maximize
opportunities or minimize threats that was supposed to be discussed already in your threats
and opportunities table)
A. General Description (budget % allocations on- and off-line with expected ROIs)
B. Method of Sales and Distribution (stores, offices, kiosks, catalogs, d/mail, website)
C. Packaging (describe your packaging)
D. Pricing (price strategy and competitive position)
E. Branding
F. Database Marketing (Personalization)
G. Sales Strategies (direct sales, direct mail, email, affiliate, reciprocal, and viral marketing)
H. Sales Incentives/Promotions (samples, coupons, online promo, add-ons, rebates, etc.)
I. Advertising Strategies (traditional, web/new media, long-term sponsorships)
J. Public Relations (online presence, events, press releases, interviews)
K. Networking (memberships and leadership positions)
Financial plan