BRENDEN KELSEY McKIM

kelsey.mckim@gmail.com @kelseymckim

EDUCATION
Bachelor of Arts in Journalism Summa cum laude Minors: Mathematics, Honors Program May 2016
Ithaca College Ithaca, New York

EXPERIENCE
Online Marketing and Communications Specialist Sept 2016 Present
Planned Parenthood of Indiana and Kentucky (PPINK) Indianapolis, Indiana
Social Media
- Primary account manager and content creator for PPINK Facebook, Twitter, and Instagram accounts
- Increased monthly Facebook reach by 97% and Twitter followers by 112% between Sept 2016 and Aug 2017
- Launched PPINK Instagram in Feb 2017, reaching over 300 followers by Aug 2017
- Advise PPINK CEO about social media and plan CEO social media strategy
- Provide live social media coverage of events, legislative hearings, and press conferences
- Develop and maintain social media strategy and policy for PPINK
Digital Media and Marketing
- Primary administrator and content creator for PPINK and Planned Parenthood Advocates of Indiana and
Kentucky (PPAIK) websites
- Oversaw migration of PPINK and PPAIK websites from one content management system to another
- Create graphics, gifs, and videos to share on PPINK platforms to promote services
- Implement Facebook advertisements to promote services
- Design pamphlets, flyers, and other materials for health centers to promote services
- Develop seasonal marketing strategies based on Planned Parenthood Federation of America (PPFA)
editorial calendar
Communications
- Plan, edit, and coordinate design of annual report and Access, PPINKs quarterly newsletter
- Develop and implement strategy for Access, including a redesign of the newsletter in July 2017
- Curate and edit content for biweekly internal newsletter
- Write press releases, speeches, and columns for PPINK leadership
- Research, write, and update talking points for internal use
- Ensure PPINK follows PPFA branding and messaging guidance
- Monitor media coverage of PPINK and send weekly updates to leadership team
- Respond to media requests in the absence of the Director of Communications and Marketing

Digital and HCAP Intern June 2016 Aug 2016

Planned Parenthood of Indiana and Kentucky (PPINK) Louisville, Kentucky
Engage patients through Health Center Advocacy Program to participate in storytelling and become advocates
Compose social media posts, make graphics using Canva

Marketing Intern Jan 2016 May 2016

Cornell University Press Ithaca, New York
Implemented digital marketing strategies, excerpted reviews, wrote fact sheets on upcoming titles

Communications Intern May Aug 2014

ACLU of Kentucky Louisville, Kentucky
Wrote profiles of 23 interviewees for organizations 60th anniversary book and website

SKILLS
Writing: Press releases, speeches, talking points, research, interviewing, brand compliance, grammar, AP style

Digital: Social media analytics, Facebook, Twitter, Instagram, graphic design, Wordpress, Adobe InDesign, Adobe
Photoshop, Hootsuite certified, HTML, CSS