University of Gujrat

(Hafiz Hayat Campus)

Faculty of Management and Administrative Sciences

I. Instructor: Khadija Mushtaq

Room #: A207
Email: khadijamushtaq@uog.edu.pk
Cell #: 03344678298

II. Course Information

Course Name: Entrepreneurship

Course Code: MGT-303
Credit Hours: 3
Prerequisite: Principles of Management (MGT-103)
Principles of Marketing (MGT206)
Financial Accounting (MGT-315)
Co-requisite: Human Resource Management (MGT-318)

III. Course Description

This course is basically meant to provide an insight to essence of Entrepreneurship. Course focuses on
examination and recognition of the key concepts, methods of analysis, strategies, tools and techniques
of that are essential for entrepreneurship. The course is designed to give an overview of skills, aptitudes,
abilities characteristic of successful entrepreneurs. The course will cover design, creativity and
entrepreneurship, the characteristics of, and types of entrepreneurs pathways to entrepreneurship and
requirements for success. This course focuses on ways in which entrepreneurs recognize opportunities,
generate ideas, and organize resources to plan successful ventures that enable them to achieve their
goals. The Business project enables the students to apply the concepts and generalizations, learned
through the course, to a real life product or service. The course consists of didactic lectures, readings
from the text book, case studies, assignments, presentations and projects.

IV. Course Objectives

At the end of the course, students will be able to:

1. Understand and utilize various methods of generating business ideas

2. Generate realistic new ideas and identify opportunities of successful entrepreneurial plans.
3. Analyze resources required to run their proposed plan.
4. Examine the environment and gather information required on factors affecting their proposed
business.
5. Prepare a business project plan having considered all practical aspects
6. Present the business plan in the most efficient way
7. Work as productive member of a entrepreneurial team
V. Course Outcomes

On successful completion of the course, students are expected to acquire the following competencies:

1. Ability to comprehend and use key concepts, tools and strategies of entrepreneurship.
2. Make optimal utilization of available resources as an entrepreneur.
3. Scan, evaluate and communicate innovate business ideas effectively
4. Work in teams with cooperation, dedication and commitment.
5. Critically evaluate the entrepreneurial policies and practice of organizations around the globe
through case studies.
6. Analyze and make the optimal decision about current market issues and problems.
7. Understand and respond to emerging trends in the local and global market.

VI. Course contents

The entrepreneurial perspective
International entrepreneurship opportunities
Creativity and the business idea
Legal issues
Creating and starting business venture
Financing the new venture
Managing, growing and ending the new venture

VII. EVALUATION
Assignments/Case Studies: 5%
Presentations: 10%
Quizzes: 5%
Class Participation: 5%
Mid Term Examination: 25%
Final Examination: 50%
Total: 100%
Class Participation and Attendance:
Students are expected to attend all classes. If you arrive too late after the beginning of a class or leave
the class during the session without instructors prior permission, you will be considered absent for the
day. You must review the assigned readings/case studies in advance in order to contribute meaningfully
to class discussions. A significant portion of the course grade depends on the quality and level of your
involvement and input in class discussions.
Quizzes:
3-4 announced or unannounced quizzes will be given on the assigned readings during the term. No
request for make-up quizzes will be entertained, unless there is a genuine reason for doing the
needful. Only the top three quizzes of each student will be considered for the final grading.
Group Assignments:
There will be two graded assignments during the term the details of which will be shared by the
instructor in the class. Both the assignments will be conducted in the form of groups comprising 3-
4students.Allassignments must besubmitted on theduedate.Latesubmissionswill not
beaccepted,orwouldresultinadeducted score.
GroupProjects:
Thegroup projectisthemostsubstantialpartofthiscourse.Studentsarerequiredtoformteamsof3-
4students(dependingonclasssize)bysession15fortheproject;however, itisrecommendedtofindyourteam
matesasearlyaspossiblesothatyoucanbeaccommodatedinthegroupofyourchoice.The projectwill require
eachgrouptosubmittheirbusinessconceptstatementbythe7th week onaprescribedtemplateandpresent
their completebusinessmodelsand project reports in
thelasttwosessionsofthesemester.TheprojectreportMUSTNOTexceedthemaximum of
15pages,includingtheappendixes.Theformat ofthereportwillbediscussedintheclass.
Examinations:
Midtermexamwillbeconducted inthe16thsession fromwhatevercontentwillhavebeencoveredbythattime.
Final Exam would be conducted after 32nd sessions.
Meetthe Entrepreneur:
Tointeractwith
practicingentrepreneursisanintegralpartofthiscourse. Itisplannedtoinviteatleasttwoentrepreneur
sfromdifferentfieldstointeractwiththestudentsduringthe course.
AttendanceinthesesessionswillbeMANDATORY.
FilmSession:
Entrepreneurshipisafunsubjectandmustbecomplementedwithavarietyofteachinginstruments.Afilmsessio
nisthereforeplannedinthe6thlecturethatwillhelpthestudentstofurthercrystallizetheir understanding
oftheentrepreneurshipprocessand the entrepreneur.Theinstructorwill subsequently puttheleanings
ofthefilmintoapredefinedtheoretical framework to
highlightsomebasicconcepts ofentrepreneurship.

VIII. CASE STUDY PREPARATION: This course uses cases and examples as an important tool for
learning since understanding of entrepreneurship is greatly aided by role modeling and pattern
recognition. To be effective all cases require you to prepare carefully before class and
participate fully in class. Participation is evaluated by the quantity and quality of your input.
Thus, students are expected to adequately prepare for all classes. You are strongly encouraged
to bring in outside information (stories) pertaining to entrepreneurship that will interest the
class. Participation here will strongly contribute to your overall participation grade. Case study
questions will be provided to you. Quality comments are those that move the class discussion
forward by: - Revealing important issues - Bringing us closer to some type of decision - Making
decisions that are well thought-out, logical and rational. - Offering opinions that are well
thought-out, logical and rational - Debating or challenging your peers without personal attack -
Tying in relevant course topics (e.g. from assigned readings)
IX. ENTREPRENEUR INTERVIEW: Group of 3 to 4 (Maximum 4) student will interview an
entrepreneur of their choice. The goal is to provide you with insights about entrepreneurship
that cannot be obtained from classroom experience alone. A standard list of questions
(Interview Guide) can be found in the course packet. Use this as a foundation for your interview,
but dont be hindered by it. You may find that your conversation goes beyond some of these
basic questions. Your paper will be a summary of the interview, and an analysis of what you
have learned, and your personal assessment. Choose an entrepreneur in an industry that is
personally interesting to you. It is your responsibility to identify and contact an entrepreneur;
this is part of the course experience. I suggest finding some personal link to the entrepreneur
 (family, friends, colleagues etc). Some other guidelines are: - Try to conduct the interview in
person. Phone or email/skype interviews can be used as a last resort. - Please provide all contact
information for the entrepreneur on the cover page of your paper (or staple a business card). 3 -
Dont just report the interview, but also critique the entrepreneurs process (e.g., do you agree
with the way the entrepreneur launched the business? What should he/she have done
differently?) - Analyze the background, opportunity identification, entrepreneurial process in
your report. The maximum length of the report is 5 pages. - Interview with an Entrepreneur to
be submitted two days before the start of the course
X. ROCKET PITCH: In the Rocket Pitch event each group will present one idea and business
concepts during class. Each group is required to prepare
1. The Rocket Pitch Profile
2. Maximum three PowerPoint slides
Everyone will have FIVE MINUTES ONLY to pitch their idea to the class. The detailed information
about the rocket pitch is provided at this web page.
http://faculty.babson.edu/academic/sye3/RocketPitch/Student/index.htm

Course Overview Schedule

Lecture/Module Topics Recommended Objectives/Application

Readings
Module 1: Entrepreneurship: an Introduction
Session 1 Overview of the Dragons Den/ Shark
course outline, Tank Program
methodology and Videos strongly
grading scheme recommended to
Starting a business watch
versus corporate
employment
Benefits and pitfalls
of entrepreneurship
Session 2 What is Understanding To learn the dynamics of the
entrepreneurship? entrepreneurship, entrepreneurship phenomenon
Competing definitions by Micheal Morris and the inter linkages of its various
of entrepreneurship components. The students will
Historical A conceptual learn about thebasic characteristics
perspectives of framework for of the entrepreneur and the
entrepreneurship describing the entrepreneurial Environment. The
The four dimensions phenomenon of class discussion will highlight the
of venture creation new venture type of social, economic and
creation by William political environments essential
1.Individualsthe Gartner (1985) for the promotion of
person(s) involved in entrepreneurship as opposed to
starting a new firm the conditions that might regard
2.Organizationthe the entrepreneurial activity within
kind of firm that is a particular economy.
created
 3.Environmentthe
situation surrounding
the new venture
4.Processthe actions
undertaken by the
individual(s) to start
the venture
Session 3 The four dimensions A conceptual
of venture creation framework for
(continues) describing the
phenomenon of
new venture
creation, by William
Gartner (1985)
Module 2: The Entrepreneurship Process
Session 4 Competing models of What makes To define entrepreneurship as a
entrepreneurship entrepreneurs scientific process as opposed to a
Effectual vs. causal entrepreneurial, by particular individual or behavior
logic Saras Sarasvath type. The learning of this session
of entrepreneurship will help the students debunk a
Process of long standing myth that
Entrepreneurial entrepreneurship, entrepreneurs are born and would
thinking versus by Micheal Morris rather help them define
managerial thinking entrepreneurship as a process that
be learned and taught.
Session 5 Group discussion on To give students an opportunity to
Interview with an test their classroom learning about
Entrepreneur the entrepreneurship process in
the field by interviewing a
Submission: practicing entrepreneur of their
Interview findings by choice and share their learning
each group with other colleagues in the class.
Bringing together findings from
different interviews in the class will
enrich the overall learning process
for each student.
Session 6 Film Session
Session 7& 8 Effectuation model of The bird-in- Drawing evidence from various
entrepreneurship hand principle: mini case studies and empirical
Principles of start with what studies, this session will particularly
effectual you have, by Sara focus on some of the basic
entrepreneurship Sarasvathy decision-making principles used
How expert The crazy quilt by expert entrepreneurs. Students
entrepreneurs make principle, by Sara will develop a contrast between
decisions in Sarastvathy how decisions are made by an
uncertainty by The lemonade entrepreneur and a manager.
controlling the future principle, by Sara
 Sarasvathy

Module 3: Opportunity Recognition and Feasibility Analysis

Session 9 Idea vs. opportunity Recognizing This session will discuss the critical
opportunities and difference between an idea and
Essential qualities of generating ideas, by an opportunity. Using a mini case
an opportunity Barringer and study, the students will learn about
Ireland the process of identifying a
Ways to find a Mini Caselet: goodbusiness opportunity.
business opportunity 23andMe: Is this an
Opportunity or Just
Window of an Interesting Idea
opportunity
Session 10 Role of feasibility Feasibility Analysis, The session will further delve on
analysis in developing by Barringer and the process of opportunity
successful business Ireland recognition and will help the
ideas students develop an analytical
Characteristics of framework to judge the financial,
attractive industries organizational, market and
for start-ups personal feasibility of a given
Financial and business idea. The same
commercial merit of framework will be used by them to
the business idea develop ideas for their course
The venture project.
opportunity profile
Session 11 Meet the Entrepreneur
Module 4: Business Model Development and Innovation
Session 12 & 13 Value Blue Ocean In this session the students will
Innovation: A new Strategy: From learn about a new philosophy of
mantra of value Theory to Practice, competition that will stretch their
creation by Kim and current understanding of
The Strategy Canvas Mauborgne competitive strategy beyond the
Four-actions Case study: conventional beat the
framework Expresso Espresso competition approach. It will help
Creating Sustainable the students to question the
competitive advantage typical quality and cost tradeoff
through Value while they decide the competitive
Innovation (VI) positioning of their entrepreneurial
ventures.
Session 14 & 15 Presentations on the Class discussion In these sessions, while the
Rocket Pitch: on the submitted students will be required to defend
Groups will present business concept the business ideas of their
and submit their statements respective groups, they will also
Business Concept have to share their
Statements according reviews/analysis about the other
to the format groups during the class discussion.
prescribed by the The idea behind these sessions is
 instructor. to teach the students how to
prepare and present the
pitch of their business
ideas.
Session 16 Case Study & Major Quiz
Session 17
Mid-Term
Session 18 How to design a The students will learn about the
Businessmodelvs.Busin winning business definition of business model and
ess plan model, by Ramon that how it is different from a
Definitionand Casadesus typical business plan. Moreover,
basiccompone the session will also teach the class
ntsofabusinessmodel about how to conceive and draw a
business model.
Session 19 Business model Mini caselets: Using examples of some great
analysis finding a Zara Invents Fast business models, the objective of
difference between a Fashion this session is to develop the
good and bad business Amazon: a dot analytical skills of the students
model com business model with regards to their ability to
that define the characteristics of an
worked (eventually! effective business model. The
) session will conclude at
formulating an objective criteria to
evaluate any given business model.

Session 20& 21 Business Model Class exercise The students will be introduced to
Canvas: an analytical a latest analytical tool in the area
tool to draw a business of entrepreneurshipthe
model Business Model
Canvas(byAlexOsterwalder).Ahypot
heticalbusinessideawillbeusedinthe
classtoconstructabusinessmodelca
nvas thatwillrequirethestudentstoe
xtensivelydebatethedifferentcomp
onentsoftheproposedbusinessmod
eland evaluatetheinternalconsiste
ncyoftheirdecisions.Thesametoolw
illbeusedfortheirfinalprojectpresen
tations.
Module 5: Marketing & Financing a New Venture
Session 22 Venture Identity: Students will be oriented with the
Building a brand and Build Brand, by S. importance of creating a brand
venture Read and S. identify in the context of a new
identity Sarasvathy venture, and will also be taught
Guerilla Marketing about some cost-effective yet
Principles high- impact marketing
techniques to create one.
Session 23 Meet the Entrepreneurship II
Session 24& 25 Financial objectives Assessing a new This session will mainly introduce
of entrepreneurial ventures financial the students with the key financial
ventures strength and objectives of a start-up, i.e.
Pro forma financial viability, by profitability, liquidity, efficiency
statements B. Barringer and D. and stability. Consequently, they
Ireland will learn about judging the
financial health of a given business
plan. The students will also learn
about how to make pro forma cash
flow and income statements of
their business models.
Session 26 & 27 Sources of funding for Class discussion This session will purely focus on
a new venture: equity introducing students with various
or debt? funding options available to a
Bootstrapping typical start-up or any new
finance: The art of venture for that matter. The pros
start-up and cons of each funding option
will also be discussed for them to
be able to make an informed
decision within a given situation.

Session 28 TV Shows Apprentice/Top Gear episodes along with discussion on adopted

strategies
Session 29 Concluding Discussion How The instructor will wrap up the
entrepreneurs craft course and bring to the discussion
strategies that some key takeaways for the
work, by Amar students to just materialize their
Bhide entrepreneurial potential.

Session 30, 31 & Submission of Final Projects and Final Group Presentations
32
 Textbook(s)/Supplementary Readings

Required Text:
All the recommended readings and case studies in the course outline will be available in the
instructors course pack.

Other Reference Books:

Barringer,Bruce R. and Ireland, D. Entrepreneurship: Successfully Launching New Ventures,
3rd Edition, Prentice Hall,2010
Timmons, J., New Venture CreationEntrepreneurship for 21st Century,7th Edition,McGraw-
Hill International,2007
Business Idea Websites:
http://www.springwise.com/
http://www.kickstarter.com/
http://www.entrepreneur.com/
Supplementary
Websites:
http://www.sethgodin.com/sg/
http://businessmodelalchemist.com