BRITISH

LI NG U A
A U n it of BAP P vt Lt d

English for all

franchise
scheme
Welcome to
The world of
Business
Opportunities

Legendary Cricketer Mr. Kapil Dev presenting British Lingua, Managing Director Dr. Birbal Jha
the Best English Training Institution Award for its Service Excellence

www.britishlingua.com
Franchise Scheme BRITISH
LI N G U A
A U n i t of B AP Pvt L td

English for all

Just a few questions

Do you have a dream of becoming part of one
of the fastest growing business opportunities in
India?
Are you seeking a career that brings financial
rewards and satisfaction?
Do you want to realize the potential of a quality
educational enterprise and help people achieve
their goals in life?
BRITISH
LINGUA
Are you motivated, forward thinking and A U nit of BA P P vt L td

English for all

passionate about your future and the future of

the country?

If you answered yes then British Lingua has

laid out a sure footed path to follow, enabling
you to fulfill your ambitions.

Introduction
British Lingua Franchise scheme gives you the financial control of owning your own business
combined with support of the historically successful educational company.
We back our franchisees by offering the know-how, the training, the systems, the logistics and a
group of experts to help you drive your business.
Franchising is a proven method of operating a business for motivated professionals who believe in
working together under the umbrella of an established brand for quick and easy growth.
We have been into business over fifteen years and have had great
success in providing top quality training for thousands of
individuals, corporate houses and governments.
We will supply you with all logistic support and other benefits to
enable you to run your centre professionally and successfully.
With advice on how to maximize your turnover gleaned from
years of experience, we will always be on hand to offer help and
guide you. In addition to the practicalities you will also be in the
privileged position of being part of a nationwide organization
with a reputation to be proud of.
 BRITISH
Franchise Scheme LI N G U A
A U n i t of B AP Pvt L td

English for all

What British Lingua offers you?

v A wide and quick recognition
v A big image and reputation
v A catchy authorization certificate
v A well-established brand name.
v A set of well- calculated business logistics
v A wealth of experience to draw on.
v A wide network of centers across the country
v Access to effective and original course materials.
v A wealth of testimonials, certificates, letters of appreciation.
v Instant credit for all British Lingua's achievements throughout the country.
v A raft of media reports and appraisal
v Quality Training modules
v Quality teacher training to the staff members
v Quick response to the queries

Management and technical support

v Project start-up guidance.
v Project planning and implementation guidance.
v Manpower recruitment assistance.
v Technical and Management training.
v Advertising strategy guidance.
v Online training to the trainer and counselor
V Visits by company experts.
 BRITISH
Franchise Scheme LI N G U A
A U n i t of B AP Pvt L td

English for all

Course schedule and related documents

m Details of the courses.
m Admission/Evaluation procedure guidance.
m Issuance of Certificates
m Setting up and Operations manuals.
m Student study material.
m Stationery items like : Admission Forms, Receipt Books, Visiting Cards etc.
m Special Presentation on Corporate Training would be provided to procure hefty Corporate
projects.

Promotions & Publicity

m Image-building advertisement.
m Ad support will be directly proportionate to the royalty received by us.
m Free Ad through Lingua Bulletin,monthly
m Promotional material and designs.
m A CD presentation of British Lingua which can be used as a commercial for TV channels.
m Soft copies of all advertising material.

Franchise Fact Sheet

Area 1000- 1200 sq.ft Com. /Semi Commercial
Franchisee fee ` 1,25,000
Security Deposit ` 50,000
Royalty 15% (On total collection)
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Franchise Scheme LI N G U A
A U n i t of B AP Pvt L td

English for all

Steps to Setup British Lingua Centre

m Fill up Franchise Application Form
m Study of British Lingua Franchise Kit.
m Send Franchisee fee
m Sign Franchise Agreement and Remit Franchise Fee.
m Handover of all Work Instruction Manuals.
m Releasing advertisement in Local Newspaper to Recruit Staff.
m Training of Franchisee and Staff by BL experts
m Procurement of Study Materials and advertizing Material Required to Operate the Centre.
m Inauguration and start of classes
m Monthly Reports and Royalty to be sent to British Lingua Head Office.

Investment
Vitals

Franchisee fee ` 1,25,000

1. Fixed Cost - Investment `

Fixtures 1,00, 000
Furniture & Furnishing 1,00, 000
Computer 20, 000
Launch Exp. 25,000
Total 2,45,000

2. Recurring Monthly Cost `

Salary
Counsellor 10,000 ) 10,000
Mktg. Executive (8000 x 1) 8,000
Faculty (10,000 x2) 20,000
Peon (3000 x 1) 3000

3. Office Expenses `
Rent 10,000
Electricity 3,000
Telephone + Internet 2,000
Stationery 1,000
Advertising & Publicity Exp. 20,000
Royalty (15%)
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Franchise Scheme LI N G U A
A U n i t of B AP Pvt L td

English for all

Why go for a franchisee Scheme

Huge marketing potentialities and opportunities for skills training in India
No saturation point in the near future
As per a survey only 3% of Indians know how to speak English, the remaining 97%
want to.
A great scope for your centre to be becomes a long term profitable venture.
Minimum investment, Maximum return.

What advantages you get

Low investment, high turnover.
Open access to a proven business winner.
The use of a unique and trustworthy teaching methodology.
Exclusive rights to an established business model.
Assistance in all areas of the franchisee scheme from British Lingua's experts.
With over 15 years experience in English education and effective company
implementation no one is better placed to be your mentor.
Promotion and advertising advice and support.

Scope of Business
Skills training is without doubt one of the fastest growing economy areas in the country and it
is set to remain so.

There has never been a better time to join one of the most established and respected
organizations in the educational skills sector.

Our Target Audience

The market for skills training covers areas like
Individuals,
BPO
KPO
Schools,
Corporate houses,
Technical institutes,
Service industries
Hospitality
Government departments
Government Undertaking
 BRITISH
Franchise Scheme LI N G U A
A U n i t of B AP Pvt L td

English for all

How is a Franchise centre

commercially viable?
A good question and the answers are equally simple:
No expenditure except administration and faculty salaries.
100% advertisement support from British Lingua (excluding local advertising initiatives).
Investment is limited only to the initial payment made for starting your centre.
Returns on the initial investment exceed 70% per annum.
From the second year of operation it can mean healthy returns on your initial outlay without
the concern of further expenditure.

Why chose British Lingua as

your partner?
In any competitive market it's never easy to choose the best option. British Lingua never
makes claims it can't prove and looking at its achievements will give a clear indication of
its validity and credibility. The organization's no frills approach to business and teaching
ensures stability and sustainability rather than relying on flashy yet insubstantial promises.
British Lingua head office monitors each franchisee centre and keeps a watchful yet
discreet eye on things at all times.

BRITISH
British Lingua constantly reviews its data base and reassesses the requirement of
businesses and learners. As a franchisee centre you will receive all British Lingua's
reference and findings thereby enabling you to build resources most fitting to your

LINGUA
teaching environment. British Lingua has a team of visiting lecturers, professors and
specialists who visit the centres providing support, seminars and interactive sessions for
students and faculty members, as a franchisee you need never feel isolated you are part of
the British Lingua family. A U nit o f B A P P v t L td

BL is unique in that it devises and produces its own teaching materials; its methodology the
Structural cum interactive method (SCI) is original and exclusive to the organization. As

English for all

a franchisee you will have access to this simple yet highly effective teaching system which
brings quick results and usable outcomes in both language and career fields. BL enjoys an
outstanding position in education thanks to its unparalleled achievements. You as a centre
director along with your team will have the double satisfaction of knowing you are not
only part of a profitable and successful organization but also that you are contributing
positively to the future development of the country.
 BRITISH
Franchise Scheme LI N G U A
A U n i t of B AP Pvt L td

English for all

What will be expected of you as a

Franchisee?
Another good question, and naturally there are some aspects of being a Franchisee that British
Lingua will require you to fulfill.
Applicants must be in the age group of 25 to 40 years.
Your centre must have a well furnished front office and three well equipped classrooms of
200 sq. ft. each.
You must recruit and employ your own faculty and course counselors.
Rs. 4 lakhs as an initial investment.
Dedication: the Franchisee is expected to spend at least 50% of his/ her time at the centre.
These conditions not only help British Lingua they are there to help you, by taking your own
initiative and locating such things as your own premises, recruiting staff etc the centre will
become more your own. You can develop your own identity secure under the BL umbrella
Once you have located your premises and equipped it to suit your taste and needs British Lingua
provides the building blocks to get things up and running. Your faculty (interviewed and selected
by you) will be trained by British Lingua using their tried and tested induction methods. Advice on
promotional campaigns, how best to attract your target group, outsourcing and generally running
your centre to give and receive the best results will all be part of the package. Everything British
lingua provides is designed to make your business a success, and based on its established and
highly successful track record as one of the country's leading educational institutes.

British Lingua's courses at a glance

The organization runs a variety of courses to accommodate every need. Each course has its own
study materials in the form of books and audio visuals, all produced by British Lingua through its
own publishing house BAP pvt Ltd. Alongside this you will receive Lingua Bulletin, a monthly
magazine written and published by the British Lingua team covering a range of topics on English
language skills.
The courses:
Fundus course For beginners 5 months ` 8,500
Capsule course Advanced learners 2 months ` 4,000
Group discussion English interactions 1 month ` 1,000
IELTS/ TOEFL Foreign acceptance 3 months ` 10,000
Business English For Professionals 3 months ` 9,000
Crash course Intermediates 4 months ` 6,500
Call net Call centre training 3 months ` 10,000
Interview course Job admissions 15 days ` 3,500
Pronunciation and accent Phonetics, pronunciation, 1 month ` 3,000
accent neutralization
A to Z course absolute beginners 1year ` 15,000
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Franchise Scheme LI N G U A
A U n i t of B AP Pvt L td

English for all

About British Lingua

1. The organisation has been a pioneer in building bridges between research, policy and
practice for a decade.
2. It has taken the initiative to improve the quality of English education at the primary, middle
and secondary school levels.
3. It emphasizes the need for making learning a joyful experience.
4. Lessons are complimented with language games and activities.
5. It offers intensive teacher training and support.
6. It fosters peer learning and group discussion in the classroom.
7. It uses the structural-cum-interactive method for learning.
8. It provides unfettered access to the study of English for all sections of society.
9. It creates a platform for cross-cultural exchange.
10. It works towards public-private partnership in the field of education.

Achievements
1. Currently implementing the Spoken English Skills Training and Capacity Building
Programme to Government High school teachers in Bihar.
2. Provided teacher training for the Municipal Corporation schools in Delhi
3. Provided Spoken English Skills Training for various departments of the Government of Delhi
in view of the Commonwealth Games.
4. Conducted English Skills training programme for the government of India undertaking
5. Imparted training in communication skills to businesses.
6. Paved the way for brighter career prospects for thousands emphasizing soft skills.
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Franchise Scheme LI N G U A
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Awards and Appreciations

1. Appreciation from the New York Times
2. Best Language Training Institution Award by Times Research
3. Service Excellence Award by the Government of India Undertaking
4. Service Excellence Award by the Government of Delhi
5. Certificate of Appreciation from SCERT, the Government of Bihar
6. Certificate of Merit for Excellence of Service by Madhubani DEO
7. Service Excellence Award by Darbhanga DEO
8. Service Excellence Award by Amrapali Foundation
9. Letter of Appreciation from Kelle University, England
10. Letter of Appreciation from Falmouth University, England
11. Letter of Appreciation, School Education, France
12. Letter of Appreciation from ANI
13. Certificate of Appreciation from The Indian Express
14. Certificate of Recognition from Patna University.
15. Certificate of Recognition from Makhanlal Chaturvedi National University of Journalism.
16. Certificate of Appreciation from Municipal Corporation of Delhi.
17. English Language Awareness Award by Saindhav Foundation
18. Letter of Appreciation from Lalit Narayan Mithila University
19. Service Excellence Award by Sandeep Academy of Engineering, Mumbai
 BRITISH
LINGUA
Franchise
Scheme
A U n i t o f B A P P vt L t d

English for all

Let us come forth and create a sound and vibrant society.

BRITISH
LING U A
A U n i t of BAP Pvt Ltd

English for all

1/48, Lalita Park, Laxmi Nagar, Vikas Marg, Delhi-110092,

Ph: 011-32585879, 43026787
e-mail: britishlingua@yahoo.com, website: www.britishlingua.com

Taking English to The common man