Question Options Frequency Percentage

1. Gender Male 22 63%

Female 13 37%

Question Options Frequency Percentage

2. Age Group
15-20Years 10 28.5%
20-25Years 17 48.5%
25-30years 6 17%
Above 30Years 2 6%

Question Options Frequency Percentage

3. Occupation
Student 20 57%
Home Maker 0 0%
Entrepreneur/Businessmen 3 9%
Working /profession 7 20%
Others 5 14%

Question Options Frequency Percentage

4. Annual Income
Below 2 Lacs 16 46%
2-5 Lacs 8 23%
5-10 Lacs 11 31%
Above 10 Lacs 0 0%

Question Options Frequency Percentage

5. Ready to spend on
branded Footwear
Upto Rs1500 14 40%
1500-3000 14 40%
3000-4500 5 14%
Above 4500 2 6%

Question Options Frequency Percentage

6. Ready to spend on
unbranded
footwear
100-250 2 6%
250-500 10 29%
500-1000 20 57%
1000-1500 3 8%

Question Options Frequency Percentage

7. Important factors
while purchasing
footwear
Price 1 3%
Quality 13 37%
Comfort 14 40%
Fashion/Trends 7 20%

Question Options frequency Percentage

8. Medium through
which they gain
awareness about
footwear
store/brands
Word of mouth 11 31%
Online promoters 16 46%
Advertisement (Newspaper, 7 20%
Billboards)
Television Ads 1 3%

Question Options Frequency Percentage

9. Kind of footwear
prefer
Branded 7 20%
Unbranded 2 6%
Both 26 74%