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Vol. 1, No. 9, 2012: 613-621
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Febriano and Siahaan / The Indonesian Journal of Business Administration, Vol.1, No.9, 2012: 613-621
and Angora goats, and active selection has been kind of business makes it less profitable and
carried out within the breed over the past half makes it not attractive to investors.
century. By choosing the best breed to grow, the
result of the meat produces also become the To make it more efficient in goat and sheep
best. fattening, the research in goat and sheep meat
producing is flourishing over the past three
Another source said that some of the factors that decades (O. Mahgoub, 2011). However, more
make the goat a successful meat producing goat research has been carried out in developed
animal, especially under extensive systems, than in developing countries. But there is
include: the ability to graze and utilize poor another method used by a farm in Salatiga,
forages, the ability to walk long distance, short Central Java that could increase the efficiency of
generation intervals and high reproductive rates, goat and sheep fattening which is called Food
high turnover rates, smaller carcasses, which are Fermentation Farming (3F)
conveniently marketed, preserved or consumed
over short period of time (O. Mahgoub, 2011). II. BUSINESS ISSUE EXPLORATION
III.
Systems of goat production differ around the 2.1 Conceptual Framework
world. In the tropics area, extensive systems
prevail and depend on grazing of natural range.
For example in Botswana, the majority of the
goats are raised under traditional communal
husbandry system and only a little of it raised
under improved commercial productions
systems. In Spain, a traditional intensive milk
production system with meat and milk as the
major commodities can be found. Under such
systems, 20-40 kg kids can be marketed after
spring gazing and cheese manufacturing.
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The population of the sheep in Indonesia is keep 2.2.2.1 Threat of New Entrants
rising from year to year as shown in the table The threat of new entrants in goat and sheep
below fattening is high. Goat and sheep fattening is
still use a traditional method and in a small
Table 2.2 Goat and Sheep Population (Head) in scale. Usually each farmer only handle around
Indonesia 3-10 goat or sheep. If they want to build a farm
Ye in a high scale the fund needed is not too many
2007 2008 2009 2010 2011
ar also. The government also now more focused in
Go 14.47 15.14 15.81 16.61 17.48 cow meat production with their program to
at 0.214 7.432 5.317 9.599 2.722 fulfill the domestic demand in 2014.
Sh 9.514. 9.605. 10.19 10.72 11.37
eep 184 339 8.766 5.488 1.630 2.2.2.2 Rivalry among Existing Firms
Source: Statistik Peternakan dan Kesehatan As mentioned before most of the goat and sheep
Hewan 2011 fattening are still owned by a farmer with a
small number of goat and sheep. Even though
The increase of goat sheep population shows there is already a farm with big number of goat
that there is an increase in demand for the sheep and sheep but the number is not too much. The
not only for its meat but also other thing such as rivalry among existing firm is considerably low
its fur and skin. But usually goat and sheep only because most of the firm use the same way in
breed as a side income for farmers. They only goat and sheep fattening.
breed sheep in a small numbers because the
farmers have limited capital, natural resources 2.2.2.3 Threat of Substitute Products
and knowledge (Pertanian, 2007) The threat of substitute product in goat and
sheep meat is very high. As we know that goat
- Goat and Sheep Meat Consumption in and sheep is not the first choice of meat that will
Indonesia be consumed by the customer. They prefer to eat
Based on the data from the ministry of beef, chicken meat or fish. Goat or sheep meat
agriculture the availability of and consumption maybe only become the third or four choices.
for goat and sheep meat are shown in the table Except in some countries in Middle East where
below: goat and sheep meat become their first choice of
meat.
Table 2.3 Goat and Sheep meat Availability and The switching cost from one meat product to
Consumption (ton) another meat product is relatively low. When the
2008 2009 2010 price of beef is rising, customers can easily
Goat Meat 34.000 35.400 35.400 choose another meat which is more affordable
Availability for them.
Goat Meat 34.275 34.710 35.633
Consumption 2.2.2.4 Bargaining Power of Buyers
Sheep Meat 24.000 28.200 23.000 The bargaining power of the buyers is
Availability considerably high because mostly the customer
Sheep Meat 25.135 27.768 23.933 for goat and sheep is a restaurant or food places
Consumption that serves goat and sheep meat in their menu.
They tend to purchase a big number of meats for
From the table above the consumption of goat their stock. The number of goat and sheep seller
meat exceed the availability, to fulfill this is also a lot so it will easily change from one
consumption they imported goat meat from supplier to another supplier to find the right
other country. This is an opportunity for the price and it do not need high cost.
farmers to fulfill the lack of supply of goat meat
to fulfill domestic market. 2.2.2.5 Bargaining Power of Suppliers
The supplier for goat and sheep new breed is a
2.2.2 Industry Analysis lot. To buy a goat and sheep at the age of 4-6
To analyze the industry writer used the five months is very easy. It is easy for the farm
forces of Porter which consists of threat of new switching from one supplier to another supplier.
entrants, rivalry among existing firms, threat of The switching cost is not high also. Even though
substitute products, bargaining power of the supplier can start their own fattening farm
suppliers, and bargaining power of buyers. but still the bargaining power of supplier is not
high.
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Febriano and Siahaan / The Indonesian Journal of Business Administration, Vol.1, No.9, 2012: 613-621
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Febriano and Siahaan / Thee Indonesian Joournal of Business Administrattion, Vol.1, No.9, 2012: 613-6621
WACC = Weighted
W Aveerage cost of capital
D = Debt
E = Equity
2.2.4.2 Free
F Cash Fllow (FCF) Kd = Cost of Debt (%)
Free cash flow (FCF F) is the amouunt of cash flow
f Ke = Cost f Equity (%)
availablee to investoors (creditorrs and ownners) T = Tax
after thee firm has met
m all operaating needs and
paid for investmentss in net fixedd assets andd net 2.2.4.4 Invesstment Perfoormance
current assets.
a To evaluate the perform mance of ann investmentt
Free cashh flow (FCF) can be defiined as followws: there are some indicattors that caan be used..
Those indicaators are:
FCF = OCF Net Fixed Assett investmentt - Net Presennt Value (NPV V)
nt Asset Inveestment
Net Curren - Payback Peeriod (PBP)
- Internal Raate of Returnn
The nett fixed assset investmeent is the net - Return on Investment
I
investmeent that the firm makes in fixed asssets - Return on Equity
E
and refeers to purchhase minus sales of fixed
fi
assets. T
The calculatioon of NFAI shown
s below
w: Net Presentt Value (NP PV) is an indicator off
investment performance
p e that alreadyy considered
d
the time vallue of moneyy. When firmms make an n
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investmeent, they are spending mooney which theyt Gitman, meeasures the overall effecctiveness off
obtainedd from the investors. The invesstors managementt in generrating profitts with itss
expect a return on thet money thhat they givve to available asssets. The RO
OA or ROI calculated
c ass
the firmms, so a firm f shouldd undertake an follows:
investmeent only if the presennt value of the
money they
t generatee is greater than the cosst of
investmeent. The NPV V is found byb subtractinng a
projectss initial invvestment froom the present
value off the cash in nflows discoounted at a rate In accordannce to measuures the effeectiveness off
equal to firms cost off capital. new investtment, ROI calculatedd from thee
average of Present
P valuee EBIT diviided by totall
investment. The equationn as follow:
Paybackk Period is thhe amount of o time requuired 2.3 Nucleus Plasma Scheeme
for the ffirm to recovver its initial investment in a Nucleus plaasma is a sch heme involvving farmerss
project, as calculateed from cashh inflows. As A a (plasma) andd investors (nucleus)
( to increase thee
illustration if the sum
m of cash infflow at year 3 is productivityy of goat andd sheep fattening. In thiss
equal too the initial investment, so the payb back scheme, plaasma consistss of a groupp of farmerss
period iss 3 years. which has laand, barn, livvestock that needed
n to bee
raised its prooductivity. The
T nucleus (investors)
( iss
Internal Rate of Retturn is the diiscount rate that a company thatt could process the liivestock and d
equates the NPV of o investmeents opportu unity have a williingness to bu uy all the liivestock thatt
with Rpp 0 (becausee the presennt value of cash c breed by thee plasma. Beeside that thhe nucleus iss
inflows equal to initiial investmennt). It is the rate also respon nsible in giiving guidaance to thee
of returnn that the inv
vestors will receives if they
t farmers andd helping the farmers by b providing g
invests aand receives the given cash inflows. the facilitiess needed in fattening thhe goat and d
sheep. The facilities prrovide by thhe investorss
The equaation is show
wn below: will be acted d as a lendinng from the investors to o
the farmers.
IV. BUSINE
ESS SOLUTIO
ON
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Febriano and Siahaan / The Indonesian Journal of Business Administration, Vol.1, No.9, 2012: 613-621
electricity expense, transportation expense, barn investment analysis also show that the NPV is
maintenance expense, and veterinarian expense. greater than 0, and the IRR is also greater than
the Weighted Average Cost of Capital. This
3.2.4 Weighted Average Cost of Capital result show that Camp Hulu Cai is the most
The weighted average cost of capital is only feasible place to implement the goat an sheep
based from the request of the investors. This fattening project
investment does not need external financing V. IMPLEMENTATION PLAN
because the investors can fulfill all the fund
needed. The investors stated that the return they 4.1 Implementation Plan
need is 10%. 4.1.1 Facility Construction
The implementation of the selected scenarios is
In the second scenario the funds for the started by reconstruct the old barn that already
investment come from the external financing existed so that it can improve the efficiency in
and from the investors itself. With the the fattening process. Then the next phase is
proportion of the investment is 70% from debt constructing new barn and food processing
and 30% from equity. The lending rate used is facility. The timeline for the construction
the average of retail prime lending rate from process are:
Bank Central Asia, Tbk., PT. Bank Mandiri,
Tbk., PT. Bank Rakyat Indonesia, Tbk. and PT. - First Phase: Land Acquisition
Bank Nasional Indonesia, Tbk. which is 12.00%. The first phase of this project is land acquisition.
The area that needed for the farm with capacity
3.2.5 Investment Performance Analysis of 100 livestock is around 300 m2. The process
The investment performance analysis if the goat of acquisitioning of the land hopefully can be
and sheep fattening is built in Camp Hulu Cai done in one month.
are:
- Second Phase: Construction of Food
Table 3.1 Investment Performance Analysis Processing Place and Old Barn
Calculation Reconstruction
WACC 10% The second phase is the construction of food
NPV 345,402,822.71 processing place, reconstruction of the old barn,
IRR 36.81% and building a new barn. The size of the food
ROI 37.08% processing place is around 10 m x 10 m.
ROE 49.44%
PBP 2Years6Months
In this phase also the old barn needed to be
reconstructed so it will ease the worker in
From the number above the performance of the cleaning the barn. The main thing need to be
investment is promising. Based on the Net fixed is the barn floor. The barn floor is flat so it
Present Value which is bigger than 0, and the will make the worker need a lot of effort to clean
IRR which is exceed the weighted average cost it. Sloping barn floor will be made to replace the
of capital we can see that this investment is very old one.
profitable.
- Third Phase: Constructing New Barn
3.3 Conclusion The third phase is building a new barn with the
Based on the technical analysis, Cihanjuang is capacity of 30 goat/sheep. The area needed for
not preferable to be used as the place for the this construction is around 9 x 5m. That kind of
goat and sheep fattening project. This is area actually can handle around 60 goats. But in
happened because of the Cihanjuang is near to the third phase the construction is only for half
the residential area and far from the source of capacity.
food.
- Fourth Phase: Constructing New Barn
While Camp Hulu Cai, is more preferable after The final phase is to maximize the barn that
the technical analysis. The location that is far already built in the third phase. In the third
from the residential area and near to the source phase the capacity is only half from the
of food becomes the strength point. maximum capacity. In the fourth phase the barn
is build to reach its maximum capacity.
After the technical analysis, Camp Hulu Cai is
the only place suitable for the project. The 4.1.2 Fattening Process
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Febriano and Siahaan / The Indonesian Journal of Business Administration, Vol.1, No.9, 2012: 613-621
- First Phase
The first phase of the fattening process is start Bodie, Z., Kane, A., Marcus J., 2008,
with 30 goats/sheep. This phase is the learning Investment Seventh Edition, New York:
phase for the workers in handling the livestock, McGraw-Hill
make the fermentation food, and learn about the Davendra, C. (2010). Concluding Synthesis and
animal diseases. the Future for Sustainable Goat
- Second Phase Production. Small Ruminant Research,
After learning process for two month, then it 125-130.
starts to add the number of the livestock. In the O. Mahgoub, I. K. (2011). Overview of the
second phase hopefully the workers already Global Goat Meat Sector. Goat Meat
understand and can adapt to the increasing Production and Quality, 1-14.
number of livestock they have to handle. In the Pertanian, B. P. (2007). Prospek dan Arah
second phase also the farm start to sell their goat Pengembangan Agribisnis Kambing -
and sheep that already fattened from the first Domba. Jakarta: Badan Penelitian dan
phase. Pengembangan Pertanian.
Septianto, T. (2011, November 08).
- Third Phase Suaramerdeka.com. Retrieved August
In the third phase the capacity of the barn reach 20, 2012, from Suara Merdeka:
its maximum number. In this phase the cycle for http://www.suaramerdeka.com/v1/index
selling and buying the livestock is already clear .php/read/sehat/2011/11/08/669/Keistim
so the farm can get its income regularly every ewaan-Daging-Kambing
month. Thomas L. Wheelen, J. D. (2010). Strategic
Management and Business Policy. New
4.2 Suggestions Jersey: Prentice Hall.
The writer suggesting that this farm not only Thompson, A. L. (2004). Niche and Ethnic
focused on the fattening process. In order to Markets for Goat Meat in Illinois.
make sure that they get the best breed for the Initiative for the Development of
fattening process, they start to breeding by Entrepreneurs in Agriculture .
themselves. The farm need to find the best breed Wartakota. (2012, June 9). Wartakotalive.com.
for goat and sheep fattening so in the future the Retrieved August 20, 2012, from
fattening process could also produce the best Wartakota:
goat and sheep meat and ready to infiltrate the http://www.wartakota.co.id/detil/berita/
international market. 85377/Daging-Kambing-Rendah-
Lemak-
REFERENCES
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