Hult Prize@ Campus Directors Guidebook

2015-2016

0. Guidebook
0.1 Getting Started
0.2 About Hult Prize
0.3 About Hult Prize@
0.4 Your Role as Campus Director
0.5 Rules and Requirements
0.6 Support
1. Early-stage Event Planning
1.1 Forming an Organizing Committee
1.2 The Event Format
1.3 Planning
1.4 Stakeholders
1.5 Financials
2. Branding Guidelines
2.1 Logos
2.2 Printing & Merchandise
3. The Website
3.1 Website Sections
4. Marketing & Communication
4.1 Sample Marketing Calendar
5. Recruiting
5.1 Recruiting Teams
5.2 Recruiting Judges
5.3 Engaging the Entire Community
6. Later-Stage Event Planning
6.1 Logistics
6.2 Selection of a Winning Team
7. Campus Director Rewards
7.1 Criteria and Selection
7.2 Rewards
8. Appendix
8.1 Marketing & Recruitment: More Tips
8.2 Social Media Guide
8.3 Marketing Email Blast Template
8.4 Press release Templates
8.5 Sample Email to Potential Judges
8.6 Sponsorship Acquisition Template
8.7 Example Event Checklists

0.1 Getting Started

Congratulations on being selected to be part of a prestigious group of driven, like-minded

students building an infrastructure of positive change around the world.

This document will guide you in the execution of your event, but know that you are not
limited to any of the suggested tools provided here think big! We encourage you to be
creative and come up with innovative ways to accomplish each of your objectives.

At the Hult Prize Foundation, we are here to support you in this journey. Lets begin!

Special thank you to Net Impact and Savvy Marketing for their assistance and input into the creation
of this document.

0.2 About Hult Prize

The Hult Prize Foundation is a start-up accelerator for budding young social entrepreneurs
emerging from the worlds top universities. Named as one of the top five ideas changing
the world by President Bill Clinton and TIME Magazine, the annual competition for the Hult
Prize aims to identify and launch the most compelling social business ideas: start-up
enterprises that tackle grave issues faced by billions of people. Winners receive USD1
million in seed capital, as well as mentorship and advice from the international business
community. Each of the finalists receives pilot funding along with membership to the
Clinton Global Initiative.

Called the "Nobel Prize for students" by media outlets world-wide, the Hult Prize is offered
in partnership with former US President Bill Clinton and the Clinton Global Initiative. It is
hosted and supported by Hult International Business School, and generously funded by
Swedish entrepreneur Bertil Hult and his family.

The aim of the Hult Prize is to breed the next generation of

social entrepreneurs, and launch start-up social enterprises
that can radically change the world.
Open to university and college students on every continent, the Hult Prize has grown to
become the worlds largest student movement for social good and the planets largest
student-centered event. It is also the biggest student competition and crowd-sourcing
platform. Each year thousands of college and university students from 140+ countries
participate, and since its inception, participants have represented nearly 1,000 institutions
of higher education. Competing schools included Stanford, Harvard, INSEAD, Hult
International Business School, NYU, Columbia, American University Beirut, LBS,
Hitotsubashi, St. Petersburg, and Tel-Aviv University.

Each year, President Bill Clinton selects a critical social problem impacting billions of the
worlds most vulnerable people, and a challenge is issued. Teams of 3-4 students are
challenged to develop an innovative start-up enterprise to eradicate the problem. Access to
Education. Clean water. Affordable housing. Clean energy. Solar Power. Food insecurity.
Healthcare. These are a few of the issues competitors have tackled since the competitions
inception in 2009. Its a win-win for the world.

0.3 About Hult Prize@

The Hult Prize@ Program is the quarterfinal round of the annual USD1M Hult Prize
Challenge, bringing the competition directly to college campuses around the world.
This international program allows student leaders on campus to organize their own
localized version of the Hult Prize, using a turn-key tool kit and the support of dedicated
staff at the Hult Prize Foundation.

The local competition gives the universitys winning team the chance to bypass the general
application round and fast-track into one of the five regional finals: Boston, San Francisco,
London, Shanghai, or Dubai.

Run entirely by student campus directors, Hult Prize@ gives students a vital role to play in
changing the trajectory of some of the worlds toughest challenges, starting in their own
communities.

Hult Prize@ events allow more students to compete around the world, leading to more
ideas and ultimately more social businesses poised to tackle some of the worlds toughest
challenges. In 2013, a Hult Prize@ winner went on to become the 2014 Hult Prize recipient,
and in 2015, five out of the six regional finalist teams were from Hult Prize@ campuses.

The events organized on campus provide teams with unparalleled opportunities and
resources, as well as spread awareness on campus of a pressing global issue. Hult Prize@
is bringing the worlds toughest challenges to schools around the world, and helping
students solve them.

 0.4 Your Role As Campus Director

The Hult Prize at Campus Director (CD) plays a critical role in the overall Hult Prize
experience. Each CD is an official and essential member of the Hult Prize organization - the
worlds largest student movement for social impact. The position enjoys all of the benefits
of being a part of the Hult Prize community and network of partners, and will entail a
lifelong relationship with the wider Hult Prize community of universities, companies and
social entrepreneurs.

Roles and Responsibilities

Campus directors are responsible for organizing a local Hult Prize competition at their
university with a wide degree of flexibility and support from the Hult Prize Foundation
organization.

The primary responsibilities are simple:

I. Recruiting
II. Organizing
III. Promoting

Lets look at these responsibilities in a little more detail:

I. Recruiting

Recruiting will play a key role in the success of every Hult Prize@ event. You will be
responsible for recruiting:

a. Team members to assist you (an organizing committee).

b. A minimum of 10 teams to compete in your event. Reach out to the entire campus-
across programs, faculties, and schools, to let everyone know of this opportunity to
get involved.
c. At least 3 judges to select the winner, using the Hult Prize scoring matrix. We
encourage you to leverage your school and personal networks to recruit top-notch
judges, who will help bring your event to the next level. Reach outside of your
campus to bring in high profile people for this independent jury, who will give an
external perspective and be able to choose the top talent from your school.

II. Organizing the Event and Selection of a Winning Team

Your key activity is to organize a Hult Prize@ event on campus, to select a winning team
that will represent your university and be given automatic entry into one of regional final
events. All selections must report back no later than December 15, 2015. As the CD, you
also have the opportunity to apply with a new team to compete through the general
application window following the event, with priority consideration your application.

You have flexibility in the type of event you choose to organize. Key logistic tasks include:
a. Deciding on an event format
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 b. Setting a date, time and location
c. Securing a venue for the event
d. Soliciting any funds required for execution

I. Promotion

One of the missions of the Hult Prize competition is to raise awareness about the
opportunities for business and start-ups to exist in the social enterprise sector. As a CD, it
will be your responsibility to get as much mileage out of the Hult Prize event as possible,
raising the profile of the sector as it relates to the next generation.

The more young people who care about developing new ideas and
start-ups that can sustainably tackle some of our worlds most pressing
social issues, the closer we will get to living in a world with shared
prosperity and economic opportunity.
With this mission, one of your responsibilities is to generate press surrounding your
activities and event. This can be in many forms, like in a campus newsletter, prominent
blog, or article that you are able to solicit from local or national press. [See appendix for a
boilerplate press release]. The power of promotion is contagious, and you will be supported
by our network of campus directors and Hult Prize community members around the world,
including our central public relations team.

0.5 Rules and Requirements

Team sizes, rules, and regulations of Hult Prize@ will, in general, conform to the overall
Hult Prize competition, while specific modifications per circumstance may be allowed.

Hult Prize@ events are open to all students from the organizing university only; this
includes all undergraduate, graduate, and PhD programs.

Each team will consist of 3-4 current students, with the possibility of having one
alumnus member from the same university (alumnus cannot be a faculty member).

All Hult Prize@ events must be completed by December 15, 2015. Teams that
compete in their local Hult Prize@ competition and do not win can still apply to
participate in the regional finals through the general application on hultprize.org.

A minimum of 10 teams must register and compete for your event to be considered an
official quarterfinal Hult Prize@ round of the competition, and for the winning team to be
fast-tracked to regionals.

A minimum of 3 judges must be recruited to select the winning team. Any narrowing
down of teams for a final selection must be done by judges using the criteria we
provide; the CD and organizing committee may not make any selections themselves.
This is to ensure that all teams are given a fair chance.

Teams must pitch their solution specifically addressing the problem outlined in the
Presidents Challenge Case Study.

Judges watch the pitches, engage in Q&A, and score the presentation based on the
scoring matrix provided by the Hult Prize. They will then select one winning team.

All campus directors will be able to qualify for rewards, including winning an all-
expense-paid trip to NYC to attend the Clinton Global Initiative Annual Meeting, the
chance to meet former President Clinton and Muhammad Yunus, write a blog post on
the Huffington Post website, a ticket to the Net Impact conference, and much more
.[See appendix for full criteria and list]

Hult Prize@ official quarterfinal events will be ranked on the following:

a. Number of teams that participate*
b. Types and number of judges recruited
c. General buzz your event creates #hultprize

Hult Prize does not provide financial resources for Hult Prize@ events

Winning teams will be given the option to compete in the regional of their choice.**

*Above and beyond the 10 teams, school size will be taken into consideration when looking at number of
competing teams.
**Hult Prize will do its best to ensure the team is placed in one of its top 2 choices of regionals.
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0.6 Support

The Hult Prize is here to support you during the planning and execution process. Tool-kits
provided to CDs include this operating manual, a turn-key website, marketing materials
(see appendix), the Presidents Challenge Case Study, and a scoring matrix.

Our main channel of communication will be email, so please be sure to add

OnCampus@HultPrize.Org to your contacts to ensure you receive all of our
correspondence. Feel free to send us any questions there, and you can always schedule a
call with us for more in-depth advice and information.

In addition, we will invite you to an exclusive Facebook group for the campus directors, in
which you can share ideas, advice, questions, and meet the other CDs in this years
amazing group.

1. Early-Stage Event Planning

As you begin, there are many things to do. Weve compiled a few steps, with the help of
event-experts at Net Impact, to help get you off to a great start.

Remember:
a. Keep it simple!
b. Get creative with your event!
c. Raise awareness on campus and in your local community to get great
competitors and judges.

1.1 Forming an Organizing Committee

At this point, youll want to form a core group of supporters that will help you plan and
execute your Hult Prize@ event. Gather a team with diverse skillsets, and if possible, bring
onboard students from different programs to help you engage the larger student body
more effectively.

You may find it helpful to divide your organizing committee into core responsibilities to help
you stay organized. Here are a few example roles:

1. Core group is responsible for recruiting teams, judges, funding the event,
tracking all group progress, communicating with stakeholders
2. Facilities coordinator: coordinate all necessary venues, reserve hotels for special
guests, coordinate with IT for A/V needs
3. Judges coordinator: leverage network to recruit/select judges, print handouts
and prepare folders for judges, email logistical information to judges prior to the
event, be the point of contact/host to all judges during the event, facilitate the
debrief session
4. Teams coordinator: email all necessary information to teams prior to the event,
print/prepare handouts and folders for teams, coordinate their needs
5. Public Relations coordinator: use sample press releases and coordinate with
school/media communication channels
6. Design expert: design marketing materials, flyers, etc.
7. Food/Catering coordinator (if applicable): book caterers and approve meals,
ensure refreshments are available throughout the day of the event

As the Campus Director, you will be responsible for ensuring that all coordinators
communicate, are on the same schedule, know what their responsibilities are, and have the
materials/needs to execute those tasks!

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1.2 The Event Format

Finding the best way to organize and execute your event will take planning and resource
assessment. Youll need to consider overall campus size and available resources, both in
terms of campus and financial support. Remember, the event should be open to all
students within the university including undergrads, master and PhD programs anyone
who is interested in participating is welcome!

You have freedom to be creative with your event format, as long as you reach the basic
criteria:
I. Teams pitch their start-up solution to the issue outlined in the Presidents Challenge
Case Study. A minimum of 10 teams are required to be considered an official Hult
Prize Quarterfinal Round, and there is no maximum limit.
II. Judges watch and score each of the pitches and engage in Q and A. There must
be at least 3 judges, and the majority must be from outside your university to
ensure an independent, impartial jury.
III. Selection of a winner based on the provided (scoring matrix will be sent via email)
IV. At least one media piece- article in local paper, press release, etc.

You may have attended the Hult Prize Regional Finals and want to emulate this format, you
may want to keep it simple, or you may want to try something entirely new!

As an example, the Hult Prize Regional Finals take place in early March each year. They are
all run in the same format, with each competing team receiving 12 minutes in front of the
judges: 8 minutes to pitch, and 4 minutes Q&A. Teams come prepared with a slide deck.

Depending on the number of teams competing in your event, you may need to divide the
teams into groups, like we do in the regionals. Teams will then pitch in a preliminary round
to the judges assigned to their track, and the winner from each track will present to the
entire group of judges in the final round, in front of all participants. The winning team is
announced after the final round and judges deliberation is complete.

Below, you can find an example of division of teams into tracks in a 2-round event
(remember, this is solely an example to give you some ideas!):

In Round 1, teams are divided into 4

groups, with 3 judges in each room.
The teams pitch to the judges, and
after reviewing all pitches, the judges
select the winning team from their
room.

In Round 2, the top 4 teams pitch

again, this time in front of all 12 judges
together, and all participants. The
judges then select one winning team.
We encourage you to consider a format

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that would work best on your campus. Previous Hult Prize@ event formats have included
web-based challenges, reduced presentation times, or submission of business plans. Be
creative in the type of event you decide to organize, and utilize the resources available to
you through your school and the Hult Prize network. Remember, we want this to be a low-
pressure event, so that anyone who has an idea and wants to compete feels comfortable.
Adding complexities to the event format, or extra steps for registration or competing, will
only discourage already-busy students from getting involved. Simple is key!

As always, remember that we are looking for the top team from your school, with a great
idea for a social business that will impact millions of the worlds most vulnerable people.
The event is simply a tool to encourage students to put their minds energy on solving this
problem!

A Note on Team Presentations

All teams who compete in Hult Prize and Hult Prize@ are asked to create a viable solution
to the Presidents Challenge, which is outlined in the official 2016 Hult Prize Presidents
Challenge Case Study. This white paper-like document is the starting point for all
participants, and will be released early October, 2015. This document will contain the
necessary background information on the challenge and provide a framework under which
business ideas can be formed to solve the respective challenge. Participants are not limited
to the content in the case study; it provides a starting point. All teams will present their idea
which they believe is a viable solution to the Presidents Challenge in front of judges. The
scoring matrix which the judges use should also be made available to each of the
presenting teams.

1.3 Planning
An important first step of the planning process is to create a calendar. This will help you
ensure that you remain on track to execute your event by December 15, 2015.

Establishing milestones is a great way to stay on time. For example: By x date we will have
5 teams registered, By x date we will have 3 judges, and so forth.

A second important step is picking a venue and a date. Its important to talk to your
university about this - as they will be able to offer you advice about the best dates and on-
campus spaces to use as a venue. Having your Hult Prize@ event on campus is a great
way to utilize local resources.

Remember to look at holidays and your schools academic calendar when picking a date.
Avoid conflicts or holidays when students go out of town.

If you are not able to host the event on campus, seek out local Impact and Innovation
Hubs, community centers, or other like-minded groups.

1.4 Stakeholders
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Leveraging key partners can be the key to successful events. Here are some tips to
successfully connect:

1. Reach out to teachers, professors, and academic departments at your school whose
students would find the Hult Prize relevant. Ask them to:
a. Send an announcement to their listserv
b. Allow you to make a brief announcement in their classes
c. Recommend students or groups who might be interested
d. Use the email samples provided in the Appendix
2. Connect with your Career Development Center and have them refer students who are
looking for professional skill-building opportunities
3. Work with community groups or organizations with a social or impact mission
4. If theres a Net Impact chapter on your campus, reach out! They can be an amazing
resource for you.
5. With all partnerships, cross-promote; if you ask a group or club to promote your event,
do the same for them!

1.5 Financials
While it is entirely possible for execute your event without any funds (the inaugural Hult
Prize was run on a budget of $0!), you may find it easier to host your event with funds.
Fundraising is an integral part of being an entrepreneur, so if you dont have prior
experience, now will be a great time to start.

1. Begin with research.

a. Many universities offer funding for student-run events. Find people to talk to in
your deans office, your department, the student government, or your career
services.
b. Reach out to local businesses or nonprofits.

2. Provide funders with the information that they need: present all facts about the Hult
Prize at in a clear and concise manner. People are more likely to offer funds if they
understand exactly what they will be used for (catering, marketing materials, venues,
signage, miscellaneous supplies), and why those funds are crucial to your events
success. Offer to advertise or promote the organization in exchange for their help -
make the funding an opportunity a chance to promote themselves.
3. Send a carefully written letter, following the messaging guidelines. Dont forget to
include:
a. The background and context of Hult Prize why should they care?
b. Exactly what the funds would go toward be as specific as possible
c. The benefits that arise from Hult Prize@ for participants and the greater good
d. Deadlines/details of when you need the funding
e. Invitation to meet in person or speak on the phone to discuss

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2. Branding Guidelines
Using the Hult Prize brand is very important at your quarterfinal event. We encourage you
to recruit someone with design skills to be a part of your organizing committee, to help
create posters, flyers, banners, and the like.

As the logo is part of the global Hult Prize brand, we ask you not to alter it or the colors in
any way. Please see below for official colors:

2.1 Logos

You will be sent your schools own personalized logo, with Hult Prize@ [Your University].
Once received, please use this logo in all branding and marketing materials.

For the standalone global Hult Prize logo, please see various correct options below. Also
available for your use are an array of templates and design specifications which can be
used for print marketing materials.

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2.2 Printing & Merchandise
Feel free to use the Hult Prize logo, especially your universitys individual logo, on marketing
materials and merchandise for your Hult Prize@ event. This can be a great place to use
fundraised money, as branding can help really bring your event up to the next level!

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3. The Website

Hult Prize provides an easy to use, fully-customizable website template for your Hult Prize@
event. The website generator and dashboard will be available by the first week of October,
and require no prior web development experience.

You will receive access to the site through your email provided. Your email will serve as
your login name and will give you, or a designated team member, access to a web builder
dashboard.

On this dashboard, the administrators can input content following the guidelines and
publish the site, which will go to go live at hultprizeat.com/[your campus]. As administrator
of the site, you will be able to edit your school page, view a competitors registration
record, receive announcements from Hult Prize, and add users to help manage your page.

Your localized website will feature you and your customized message to your campus,
information related to your event, images and information on your organizing team, profiles
of judges, sponsor logos, and any media or press your event has generated.

All sites must be activated by October 15th, and have been designed so that information
can be updated and uploaded as it is collected. Once activated, your Hult Prize@ event
page will be live and can be reached through HultPrizeAt.Com.

3.1 Website Sections

The website has 10 distinct sections which are scrollable as well as hyperlinked on the
landing page, as well as a link to the 2016 Presidents Challenge. Each section is admin-
editable to custom tailor the site to your event. The sections as follows:

1. School and social media information

2. Campus Directors message and image
3. Competing instructions
4. Event details and Hult Prize at billboard of different campuses and their ranking
5. Judges profiles
6. Organizing committee information (Staff)
7. Press (places to put links of articles about your event)
8. Space for sponsor logos
9. Competitor Registration Form
10. Winner banner - to be completed and turned on post-event

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4. Marketing & Communication

Marketing your Hult Prize@ event will be one of the hardest and most gratifying things you
will do as CD. We have created a series of tools that will allow you to communicate to all of
your respective stakeholders. The most important tool at your disposal will be your Hult
Prize@ website.

Also available for your use are template emails, sample twitter messages and an array of
print marketing materials that you will be able to order as needed [Please see appendix for
templates]. The central marketing team will also work with you on any additional marketing
materials you may find useful.

Creating a media buzz surrounding your event will help bring greater support and attention
to your event, to the competing teams business ideas, to the Presidents Challenge, and
to social entrepreneurship. Youd be surprised at how many people will be interested in
hearing about passionate students and the innovative ideas they come up with!

4.1 Sample Marketing Calendar

Creating a sample marketing calendar will help organize your efforts in recruiting and
spreading the word of your Hult Prize@ event. [For additional tips on utilizing social media,
please see Appendix: Social Media Guide.]

Important items to emphasize when recruiting and marketing:

a. Judges and faculty involvement
b. Fun/exciting format
c. Guaranteed spot in the regional finals
d. Importance of this years Presidents Challenge
e. Any partnering departments and clubs

Creating a calendar may help organizers get 100% coverage in engaging and recruiting all
participants. See a sample calendar below:

Channel Audience Message Date

Event Calendar Students, Judges Sign up or attend!
Email Interested clubs Sign up!
Twitter Students, Judges Link to Hult Prize@
website
Facebook Students Importance of
topic/sign-up
Email Interested clubs, Last chance to sign
press up!
Etc.

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5. Recruiting

Recruiting participants for your Hult Prize@ event is a great opportunity to network and
share ideas with like-minded people who support platforms for social entrepreneurship and
positive impact around the world. The experience creates lasting connections, socially and
professionally. Both participants and judges alike will welcome the opportunity of learning
more about your program and will take a personal interest in you, as the CD.

At the Hult Prize, we have come to learn the solicitation of

participants and judges is a phenomenal networking tool, and
we like to think of the opportunity as a golden ticket which
gives you full access to speak with virtually anyone you want.
Rarely will you find an instance where someone refuses to speak with you about how they
can help change the world!

5.1 Recruiting Teams

CDs and their organizing committee will engage competitors through a series of
approaches, and it will take some time to figure out the most effective communication tool.
Keep in mind that different techniques will be required for the various programs within your
university.

A few channels that have been successful in engaging competitors are hosting information
sessions, email blasting student bodies, and speaking at clubs and classes. Encouraging
teams to find a faculty mentor can also prove to be useful, as the entire campus should feel
compelled to somehow assist in helping a team advance.

As communication spreads and the network effect materializes, you will begin to realize the
power you hold in making the idea of sustainable social business real. Be sure to push all
communication through to your local Hult Prize@ website, where you will be able to keep a
circular traffic pattern alive. Your website is your centralized platform and will capture
registrations from interested students in real time.

Profiles of participants

When registering to compete in your Hult Prize@ event, teams are not required to have an
idea for solving the challenge. Competing in a Hult Prize@ event is an very low hanging
fruit opportunity for anyone interested in receiving seed funding for a start-up, a person
wondering what social enterprise is all about, or anyone else looking to get involved in a
project that could change the world.

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Hult Prize prides itself on building social enterprises poised for impact as opposed to
identifying them. Unlike other start-up, venture or business plan competitions, the Hult Prize
is seeking disruptors, as opposed to the usual suspect or generic idea. This is what makes
the Hult Prize unique, in that you can market to literally every single person at your
university on or off campus.

Previous Hult Prize finalists have included undergraduate teams as well as master students
and PhD students alike, and two undergraduate teams were part of the 2014 final six
teams. We cant predict who will come up with the winning idea!

5.2 Recruiting Judges

Recruiting judges takes a lot of effort, but will undoubtedly result in a networking exercise
that is beyond your wildest imagination. The Hult Prize network of global judges covers just
about every single Fortune 500 Company on the planet and can be leveraged to recruit
judges for your Hult Prize@ event. Prior judges have included legendary entrepreneurs,
heads of state and renowned social entrepreneurs like Muhammad Yunus.

Consider recruiting judges by leveraging networks like other clubs and university contacts,
including faculty, administrators and alumni. Prospective judges are very interested in
meeting up with the other judges, so landing a high profile judge quickly will allow you to
easily recruit others.

Having a diverse group of judges will help ensure that your schools top team is selected to
go to regionals. Some examples are corporate executives, subject matter experts,
successful entrepreneurs, high-level government officials, and international development
experts. We encourage you to recruit judges from outside your university, to ensure an
impartial jury, and to bring even more bright minds together to think about this problem.
The feedback from the judges will be a very important part of the teams growth and
development.

Part of the Hult Prize@ event ranking will also take into consideration your judges, and if
they were internal or external from your university. Here are some examples of great
judges:

Ex. Partner in major consulting firm, well-known author, local/national celebrity, high
government official, C-suite in Fortune 500 companies, well-known expert in his/her field

5.3 Engaging the Entire Community

One of the amazing benefits of hosting a local Hult Prize@ event is being able to bring
together the campus and wider community to support your event and the participants,

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even above and beyond offering financial sponsorship and media publicity. Think about
what members of the community you should involve for example, could local
businesspeople and school professors be team mentors? Are there opportunities for teams
to delve deeper into the challenge by visiting local experts?

Think about engaging the community on all levels:

a. Before the event- how can they help prepare the teams? Could they be sponsors,
mentors, offer workshops? Publicize the event?
b. During- Invite them to your event to watch! Setting up an Eventbrite page can be a
great way to manage your guests.
c. After- Support your winning team on their road to the regional finals, financially, by
promoting in media, mentoring, etc.

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6. Later-Stage Event Planning

As your event date draws nearer, having your event specifics planned out will be crucial to
making sure everything runs smoothly. When dealing with many teams and more than one
round/track of pitching, having checklists, Run of Show, and similar documents will be very
helpful.

6.1 Logistics
Similar to the initial planning of your Hult Prize@ event, taking adequate preparatory steps
for logistics is crucial. Below youll find a sample start of a Run of Show document, and
please see the appendix for example checklists for the weeks/days leading to your event.

Much like an agenda, your Run of Show should detail every time, team, and action that
needs to occur. Here is an example:

Time Total time Action Who is Location Notes

slot responsible

00:00 X minutes What needs to be The coordinator/ Where? What

00:00 completed (e.g. point person Main stage, anyone
Attendees arrive, greenroom looking at
team x presents, etc. this would
etc.) need to
know

6.2 Selection of Winning Team

Any narrowing-down or selection of teams must be done by judges, not by the CD or
organizing committee. In addition, judges must utilize the scoring matrix, which will be
provided by Hult Prize, to make their selection.

After the event is complete, you will submit the information of your winning team to Hult
Prize, and the Regional Directors will begin communication with them in preparation for
regionals.

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7. Campus Director Rewards

While we know that helping to launch the next wave of social entrepreneurs is rewarding
enough, we have created a broad range of incentives to create a little healthy competition
between CDs around the world. To be eligible for the basic rewards, you have to meet the
minimum event criteria. The rest is up to you, and based on previous experience, we are
certain the top-level rewards listed below are well within reach for each and every CD. A full
list of rewards can be found below.

7.1 Criteria and Selection

To be considered for rewards, the event must reach the basic criteria (for a reminder of
criteria, see page 11). Then, all qualifying events will be ranked based on:

1. Number of teams that participate

2. Types and number of judges recruited
3. General buzz your event creates #hultprize

The Hult Prize will select one top event, as well as a Top 10 list of events, based on the
above criteria, and additional factors that make Hult Prize@ events great. Some examples
of a Top-Level event:

High-caliber judges (at least 5 rockstar judges, like CEO of Fortune 500 company,
renowned author, internationally-recognized field expert)
20+ competing teams
8+ media articles/publicity pieces
X factor- special events, workshops, lecture series, etc. Anything that will bring your
event to the next level, as well as your participating teams!

Hult Prize will review the events and make the rankings after the completion of the program
December 15th.

7.2 Rewards

Top Event:
All-expense-paid trip to the Clinton Global Initiative Annual meeting to attend the
Hult Prize Global Finals, and a full-delegate pass to CGI
Meet and take picture with Muhammad Yunus
Clinton Global Citizenship Awards Gala Ticket
Ticket to Net Impact Conference
VIP summer outing at Hult Prize Accelerator
2 tickets to Hult Prize Regional Finals and Awards Reception
Dinner with judges at Hult Prize Regional Finals
22

 Final interview for job with Hult Prize Foundation
One-on-one mentor session with member of Hult Prize Board
Publish a blog on the Huffington Post website
Ticket to UN Social Good Summit
Interview for Clinton Foundation Internship
Ticket + flights to Hult Prize Impact Forum at Ashridge Castle, UK
Profile on Hult Prize@ website
Career Advice Session with Founder and CEO Ahmad Ashkar
Impact Investing Session with COO and former Barclays VP Karim Samra
Certificate from Hult Prize Foundation and Clinton Global Initiative

Top 10 Events:
Ticket to Hult Prize Global Finals at Clinton Global Initiative Annual Meeting and
group picture with Muhammad Yunus
Ticket + 1 guest ticket to Hult Prize Regional Final of your choice
Attend Dinner with Judges at Hult Prize Regional Finals
Ticket to Net Impact Conference
Ticket to UN Social Good Summit
Publish a blog on the Huffington Post website
Shortlisted for Clinton Foundation Internship
Ticket to Hult Prize Impact Forum at Ashridge Castle, UK
Profile on Hult Prize@ website
Career Advice Session with Founder and CEO Ahmad Ashkar
Impact Investing Session with COO and former Barclays VP Karim Samra
Certificate from Hult Prize Foundation and Clinton Global Initiative

All Events that Reach Minimum Criteria:

Ticket to Hult Prize Impact Forum at Ashridge Castle, UK
Ticket to Regional Finals and Awards Reception
Chance to publish a blog post on Huffington Post website
Profile on Hult Prize@ website
Career Advice Session with Founder and CEO Ahmad Ashkar
Impact Investing Session with COO and former Barclays VP Karim Samra
Certificate from Hult Prize Foundation and Clinton Global Initiative
Qualify for Hult Prize Global Finals at CGI ticket in lottery

23

8. Appendix

8.1 Marketing & Recruitment: More Tips

To host a successful event, potential participants must first hear about the opportunity!
Heres a few suggestions to attract teams, and remember, using a variety tends to be
most successful:

1. Along with your Hult Prize@ website, use social media to reach your personal and
professional connections [See Social Media Guide below]
2. Hang flyers or posters throughout your campus
3. Use department mass mailing lists to reach more students
4. Hang a banner in university high-traffic areas
5. Add a link to your school event site to your email signature, and ask everyone on
your organizing committee to do the same.
6. Ask your school if they will highlight the event on the schools main site to give your
event more visibility
7. Ask school publications (like newspapers, newsletters, magazines, and journals) to
help spread the word
8. Reach out to your campus radio station
9. Staff a booth at student involvement fairs, local networking events, nonprofit/green
career fairs
10. Make a video: include details about upcoming information sessions
11. Use sidewalk chalk to spread the word on campus sidewalks
12. Organize a fun, participatory event on campus to spread the word, like an
interactive display
13. Be prepared! Practice your elevator pitch and be able to explain the tangible,
unique benefits of participating in Hult Prize@
14. Use your special Hult Prize@ logo to establish brand

Hosting an Information Session

Hosting a kick-off party or an info session is a great way to get the word out about the
Hult Prize and your event. Remember to keep it short, at a convenient time for
students, and leave time for Q&A. Pro tip: serving food (pizza, snacks) will always
attract attendees!

Hosting more than one info sessions at different times can help you reach a more
diverse audience. Make sure you have next steps for them, like signing up on your Hult
Prize@ website, an email address to followup with, or a next event.

Recruiting teams
As you know, at least 10 teams of 3-4 students each are crucial to your events
success.

24

 1. Get the word out to everyone on campus! The goal is for all students on
campus to hear about your amazing Hult Prize@ event!
2. Consider what inspired you to be a Campus Director, and share that same
message with potential teams. By communicating a sincere, honest reason to
participate, you will likely be more successful.
3. Reach out to diverse groups.
4. Drive people to your Hult Prize@ website. It is a great starting point for
participants to understand what the Hult Prize is all about, realize the prestige
behind it, and want to get involved.

Recruiting Judges
Another crucial component, judges may come in a domino effect: once one prestigious
judge signs on, others will follow. To get that first all-star judge, keep these tips in mind:
1. Leverage your networks: school alumni, personal connections, Net Impact
members, community leaders, local business owners, and more.
2. Learn more about similar events held at your university and who was involved
Connect with these individuals and gain from their expertise.
3. Highlight the importance of the event, but make sure potential judges know it is
a small commitment They are extremely busy, and dont want to over commit
themselves. Be specific about the time they will need to spend with your event,
and again, keep it short.

8.2 Social Media Guide

You have two main goals to achieve with social media. First, you will create a movement
on campus about your Hult Prize at competition. Second, you will reach out to the
community and let them know that your campus is hosting Hult Prize@.

Every campaign is different; in order to create better traction on your social media strategy
we recommend you follow a structured communication plan:
a. Choose your social media platforms- the most commonly used will be Facebook
and Twitter. Nevertheless, you can pick other platforms to support your social
media strategy.
b. Creative Concept- You may design a creative concept for you campaign. If you
decide to do so, it will help you align all your communication for the competition.
Ex: Hult Prize@ [University]: The Journey to Impact #journeytoimpact
c. Define your Social Media Activities according to your resources.
d. Engage your local community and the Hult Prize Community- the point is to get the
public excited and engaged about your Hult Prize at event.

25

Resources

Facebook Resources
a. Official FB page: Like the Hult Prize page here.
b. Campus Director Facebook Group: You can use this group to post notifications,
announcements and useful tips for you. Request to join here.
c. Hult Prize Boost: During the campaign you can send/tag our global team in the
pictures of your events, team practice videos and other material that you have and
we can share it through the Hult Prize official page.

Twitter Resources
a. Official Twitter handle: @HultPrize
b. Official hashtags: #hp16 #hultprize
c. Your Universitys official Twitter handle
d. Hult Prize Boost: RT @HultPrize
e. Other hashtags: #socent #impact #changemakers

Dos & Donts

Do:
Communicate deadlines and times clearly
Include mentors, faculty, and judges in your communication
Talk about teams, the challenge topic, resources for research, social entrepreneurship
news/trends, and any other useful and interesting topics for your audience
ASK before sharing ideas/presentation content of competitors
If you are not using your schools Twitter handle, always mention or # your schools so
we know who you are
Always follow the branding guidelines for design
Use other clubs and school platforms to boost your audience
Connect your social media campaign with off-line activies

Facebook
Create your own FB page or FB group and invite everyone from school who may be
interested
Design invites, albums, and events to engage students
Interact, comment, and like
Share with the Hult Prize official FB page what youre up to

Twitter
Always hashtag #hp16 and @hultprize
Create your own hashtags keep it simple and use consistently to build the
following
Help create Twitter accounts for the participating teams and encourage students to
follow and support them

DONT
Use your Hult Prize@ social media accounts to promote brands who are not
sponsors for your Hult Prize@ event
26

 Share team info/presentations/ideas without their permission
Change the Hult Prize logo
Use the social media to discredit someones work or speak negatively about
someone else

Some tweets for inspiration:

1. How will you change the world with US$1million? Register for Hult Prize at
[your school].
2. Come and see [judge] judge this years competitors for Hult Prize at [your
school]. #hultprize
3. Make a positive impact in the lives of the underserved enter #HultPrize 2016
at [your school]

8.2 Marketing Email Blast Template

Below youll find an example of an email that could be sent to the student body to call for
applicants. Feel free to customize it for your school, use it as a launch-point for writing your
own email, or take pieces of this for your own email blast. Think of the students at your
school and the best way to engage them via email!

//START OF SAMPLE
Subject: Call for applicants: One Million Dollar Start-up Challenge
Registrations are now being accepted for the 2016 Hult Prize at [your school]. [Insert link
to school]

Will you be the next USD1Million winner? It is with great pleasure that we invite you or
someone you know to participate in the 7th annual Hult Prize by competing in our very own
on-campus event! This year's President's Challenge will tackle another global social
challenge, as teams of three to four students come together from around the world to take
on the Global [TBA Presidents Challenge] Crisis!

Network with Global Leaders, Win a 1-year Membership to CGI and receive One Million
Dollars in seed capital to launch your start-up:
We have created the world's largest and most influential community to help you! Winning a
Hult Prize at [your school] event automatically advances you to a regional competition
where teams get to pitch their start-up in front of world-class judges, mentors and
advisers. Each of the regional winning teams will get the chance to pitch their game-
changing idea to President Clinton, receive win one million dollars, and receive a one-year
membership to the Clinton Global Initiative!

Hult Prize Accelerator Program: Each regional winning team will move to an intensive
summer business accelerator program, where their winning idea will become reality,
moving from concept to market-ready. World-class mentors, market testing and access to
state-of-the-art facilities and resources are a few of the features that will help the team
rapidly prototype and scale.
27

Registering is easy. You don't need to have an idea or be a [TBA Presidents Challenge]
expert to crack the President's Challenge.

The Hult Prize is designed to allow you to get started changing the world now! No prior
experience in social impact or [TBA Presidents Challenge] required. We provide you with a
detailed case document, which outlines the challenge and brings to light the economic and
social benefits that come with servicing the bottom of the economic pyramid -all you need
to get started!

GET STARTED IN 3 EASY STEPS

1. Form a team of 3 to 4 from your college or university (interdisciplinary teams are
encouraged).
2. Download the case study and challenge question from www.HultPrizeAt.Com/[your
university]
3. Register to compete at www.HultPrizeAt.Com/[your university]

//END OF SAMPLE

8.4 Press Release Templates

1. Press Release Sample: University Selected to Host Hult Prize@

[University Name] Selected to Host Local Edition of Hult Prize Competition as Students
Answer President Bill Clintons [Topic] Challenge and Go Head-to-Head for US$1M

[City, State]. [Name of Club, Campus Director or Hult Prize] recently announced that
[University] has been selected to host a local edition of the Hult Prize, the worlds largest
student competition. The annual Hult Prize awards one million dollars in start-up funding to
a team of students that develops the most radical and breakthrough idea to solve one of
our worlds toughest social challenges.

In partnership with former President Bill Clinton and the Clinton Foundation, the Hult Prize
is hosting college and university events around the world in search of the next game-
changing start-up. [Campus Director Full Name] will be leading the Hult Prize at [University]
initiative, and is confident in his/her fellow classmates chance to go all the way and win this
years Hult Prize. [QUOTE FROM CAMPUS DIRECTOR]

The winner of the intra-campus event will automatically advance to compete in one of five
regional finals happening across the world in Boston, San Francisco, London, Dubai and
Shanghai. One winning team from each host city will then move onto a summer business
accelerator program, where participants will receive mentorship, advisory and strategic
planning as they create prototypes and set-up to launch their new social business. A final
round of competition will be hosted by the Clinton Global Initiative at the Annual Meeting in
September, where CGI delegates will select a winning team to be awarded the $1,000,000
prize by President Clinton himself. In the words of Clinton, the Hult Prize is a wonderful
28

example of the creative cooperation needed to build a world with shared opportunity,
shared responsibility, and shared prosperity, and each year I look forward to seeing the
many outstanding ideas the competition produces.
Hult Prize at [University] is now recruiting volunteers and teams who are interested in
registering for the competition.

To learn more, contact: [CONTACT INFO]

About the [UNIVERSITY OR CLUB ISSUING PRESS RELEASE)

About the Hult Prize Foundation

The Hult Prize is a start-up accelerator for social entrepreneurship that brings together the
brightest college and university students from around the globe to solve the worlds most
pressing issues. The annual initiative is the worlds largest student competition and crowd-
sourcing platform for social good, and has been funded by the Hult family since its
inception in 2009. To learn more, visit www.hultprize.org.

About The Clinton Global Initiative

Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI), an initiative
of the Bill, Hillary & Chelsea Clinton Foundation, convenes global leaders to create and
implement innovative solutions to the worlds most pressing challenges. CGI Annual
Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates,
and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists,
and members of the media. To date, CGI members have made more than 2,500
commitments, which are already improving the lives of more than 430 million people in over
180 countries. When fully funded and implemented, these commitments will be valued at
$87.9 billion.

2. Press Release Sample: Call for Applicants

//START OF SAMPLE
Worlds Largest Student Competition Comes to [university name] as Students Tackle
President Clintons [TBA] Challenge
Local campus event calling entrepreneurs to create viable start-ups and compete for $1
million in start-up funding

CITY, STATE (DATE, 2014) The Hult Prize Foundation recently announced the
[inaugural/second] Hult Prize at [Insert school] event on [insert date].

To compete, please email [insert campus director name] at [insert email] for more
information.

The Hult Prize is the worlds largest student competition and start-up platform for social
good. In partnership with President Bill Clinton and the Clinton Global Initiative, this
innovative crowdsourcing platform catalyzes students to create and launch disruptive and
catalytic social ventures that aim to solve the planets most pressing challenges. Student
teams compete around the world for a chance to secure US$ 1 million in start-up funding
to launch a sustainable social enterprise.

29

The 2016 Hult Prize will focus [insert 2015 Presidents Challenge] a challenge personally
selected by President Bill Clinton.

Ahmad Ashkar, CEO and Founder of the Hult Prize, attributes the success of the
competition to the shift in the global economy and the millennial generations refusal to live
in a world with inequality. We are giving entrepreneurs from around the world a platform to
innovate and revolutionize the way we think about servicing the poor, Ashkar commented.

The Hult Prize@ program allows more students to compete around the world, leading to
more ideas and ultimately more start-ups, each on a pathway headed towards radical
impact. Two years ago, a Hult Prize@ winner went on to become the 2014 Hult Prize
recipient, and in 2015, five out of the six regional finalist teams were from Hult Prize@
campuses.

The winning team from the Hult Prize at [Insert School] event will be fast-tracked to
compete at one of the five Hult Prize regional finals events around the world: San
Francisco, Boston, London, Dubai, and Shanghai.

Following the regional finals, one winning team from each host city will move into a summer
business accelerator, where participants will receive mentorship, advisory and strategic
planning as they create prototypes and set-up to launch their new social business. A final
round of competition will be hosted by the Clinton Global Initiative at its annual meeting in
September, where CGI delegates will select a winning team that will be awarded the US$
1,000,000 Prize by President Bill Clinton himself.

In the words of President Clinton, The Hult Prize is a wonderful example of the creative
cooperation needed to build a world with shared opportunity, shared responsibility, and
shared prosperity, and each year I look forward to seeing the many outstanding ideas the
competition produces.

About the Hult Prize Foundation

The Hult Prize is a start-up accelerator for social entrepreneurship, which brings together
the brightest college and university students from around the globe to solve the worlds
most pressing issues. The annual initiative is the worlds largest student competition and
crowd-sourcing platform for social good, and has been funded by the Hult family since its
inception in 2009. To learn more, visit www.hultprize.org.

About The Clinton Global Initiative

Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI), an initiative
of the Bill, Hillary & Chelsea Clinton Foundation, convenes global leaders to create and
implement innovative solutions to the worlds most pressing challenges. CGI Annual
Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates,
and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists,
and members of the media. To date, CGI members have made more than 2,500
commitments, which are already improving the lives of more than 430 million people in over
180 countries. When fully funded and implemented, these commitments will be valued at
$87.9 billion.

30

Press Contacts
[insert email contact for Hult Prize at[your school]]
//END OF SAMPLE

3. Press Release sample: Announce Event, Judges and get more

competitors.

Students tackle [TBA Presidents Challenge] participating in the 2016 Hult Prize at [your
school].

[Location, Date]: Hult Prize at [your school] is taking place on [date of event] at the [Event
location]. Recognized by President Bill Clinton and TIME Magazine as one of the top five
ideas changing the world for the better, [University name] is hosting its [first ever/second]
Hult Prize@ event.

[insert quote from CD about the Hult Prize event on campus]

The 2016 Hult Prize challenge focuses on [TBA Presidents Challenge] and will see [insert
the number of teams competing] competing. These teams are coming from [University
name] MBA, PhD and undergraduate programs to test their grit in building a viable solution
to this global social issue. Judges for the Hult Prize at [your school] comprise of [list judges
names and company].

If you are a student at [University name] its not too late to register - the deadline is [insert
date]! See [insert website link] for more information.

Ahmad Ashkar, Founder and CEO of the Hult Prize Foundation said: Since its inception in
2009 the Hult Prize has seen some remarkable talent emerge across the world, competing
with fantastic ideas to solve the worlds toughest challenges.

About the Hult Prize Foundation

The Hult Prize is a start-up accelerator for social entrepreneurship, which brings together
the brightest college and university students from around the globe to solve the worlds
most pressing issues. The annual initiative is the worlds largest student competition and
crowd-sourcing platform for social good, and has been funded by the Hult family since its
inception in 2009. To learn more, visit www.hultprize.org.

About The Clinton Global Initiative

Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI), an initiative
of the the Bill, Hillary & Chelsea Clinton Foundation, convenes global leaders to create and
implement innovative solutions to the worlds most pressing challenges. CGI Annual
Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates,
and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists,
and members of the media. To date, CGI members have made more than 2,500
commitments, which are already improving the lives of more than 430 million people in over
180 countries. When fully funded and implemented, these commitments will be valued at
$87.9 billion.

31

Press Contacts
[insert email contact for Hult Prize at [your school]

4. Press Release Sample: Winner Announcement and Advancement to

Regionals

[Name of School] Advances to Regional Finals of 7th Annual Hult Prize in response to
President Bill Clintons [TBA Presidents Challenge]

[Location, Date]
The Hult Prize has recently announced the winning team from [University name] that has
advanced to the 7th annual regional finals of the competition.

The Hult Prize is a crowdsourcing platform for social good, named one of the top five ideas
changing the world by President Bill Clinton and TIME Magazine. In partnership with the
Clinton Global Initiative, the innovative crowdsourcing platform identifies and launches
disruptive and catalytic social ventures that aim to solve the planets most pressing
challenges. This year, the Hult Prize is focused around finding solutions for the millions of
slum dwellers around the world that are affected by [TBA Presidents Challenge] a
challenge selected by President Bill Clinton.

The winning team members from [Name of School] include [Team member 1 name
(Hometown City)], Team member 2 name (Hometown City)], [Team Member 3 name
(Hometown City)], [Team member 4 name (Hometown City)], and [Team member 5 name
(Hometown City)].

[Insert Team Picture]

The team competed in the Hult Prize at [your school name] event on [insert date] and built
a solution to this year challenge by President Bill Clinton around [TBA Presidents
Challenge]. Their solution is [short summary of solution].

The team will now move on to compete at the Hult Prize regional finals in March 2016,
which are being hosted at one of Hult International Business Schools five campuses in
Boston, San Francisco, London, Dubai and Shanghai. [Name of school] will compete in
[Name of city].

[Insert inspirational quote from CD to be recognized as a thought leader in

entrepreneurship and social good.]

Ahmad Ashkar, CEO and Founder of the Hult Prize attributes the success of the
competition to the global youth revolution and said, We continue to be moved by the large
number of students from around the world who are capitalizing on the opportunity to
develop business models that target the bottom of the pyramid. We wish every team the
best of luck and thank [Name of School] for supporting this initiative.

32

Following the regional finals, one winning team from each host city will move into a summer
business accelerator program, where participants will receive mentorship, advisory and
strategic planning as they create prototypes and set-up to launch their new social
business. The final round of competition will be hosted at the Clinton Global Initiative
Annual Meeting in September, where one team will be selected as the Hult Prize recipient.
None other than President Bill Clinton himself will award the USD 1,000,000 Prize to the
winning team.

The Hult Prize is a wonderful example of the creative cooperation needed to build a world
with shared opportunity, shared responsibility, and shared prosperity, and each year I look
forward to seeing the many outstanding ideas the competition produces. President Bill
Clinton, Founder, William J. Clinton Foundation and 42nd President of the United States.

About the Hult Prize Foundation

The Hult Prize is a start-up accelerator for social entrepreneurship, which brings together
the brightest college and university students from around the globe to solve the worlds
most pressing issues. The annual initiative is the worlds largest student competition and
crowd-sourcing platform for social good, and has been funded by the Hult family since its
inception in 2009. To learn more, visit www.hultprize.org.

About The Clinton Global Initiative

Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI), an initiative
of the Bill, Hillary & Chelsea Clinton Foundation, convenes global leaders to create and
implement innovative solutions to the worlds most pressing challenges. CGI Annual
Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates,
and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists,
and members of the media. To date, CGI members have made more than 2,500
commitments, which are already improving the lives of more than 430 million people in over
180 countries. When fully funded and implemented, these commitments will be valued at
$87.9 billion.

Press Contacts
[insert email contact for Hult Prize at [your school]]

8.5 Sample Email to Potential Judges

Directly emailing companies or judge targets is the fastest way to secure a judge. See the
draft below for inspiration, or create your own letter to engage judges on a 1-on-1 level,
whatever is appropriate for the type of event you choose to run.

//START OF SAMPLE

Subject line: 2016 Hult Prize at [insert school name] The Global Challenge with Special
call to Action by President Clinton
Dear [insert name of potential judge],
33

My name is [insert name] and I am the Campus Director for the Hult Prize at [insert name of
university].
(insert link to Hultprize@ website).

In partnership with President Clinton and the Clinton Global Initiative, the Hult Prize
Foundation has created the worlds largest student movement & crowdsourcing platform
dedicated to solving the most pressing social challenges on the planet. Please find
enclosed an invitation for you to serve as judge on the 2016 Hult Prize at [University name]
selection committee.

The date of the commitment is on [insert day of week, date of event]. You will join an elite
group of executives, scholars, non-profit leaders and social entrepreneurs, who globally
help select the recipient of our annual 1million USD prize.

We kindly ask that you please confirm your availability to serve as part of our Hult Prize at
[insert school name] selection committee by [insert date for RSVP]. I will personally follow
up in the coming days to answer any questions you may have and to go over the time
commitments and responsibilities.

Sincerely,
[Insert name]
Campus Director, Hult Prize at [insert name of university]
//END OF SAMPLE

8.6 Sponsorship Acquisition Template

When looking for sponsors, remember to think outside the box. Below, you can find some
information that you can use to create your own sponsorship package a nice Powerpoint,
handout, or email can go a long way!i

Remember to emphasize that by supporting your event, they are tapping into a global
network of experts, building relationships with the worlds most driven, ingenious, and
creative young talent, and enjoying brand exposure. This is their opportunity to support the
social entrepreneurship ecosystem on your campus and in your community. Hult Prize
provides a direct opportunity to strengthen the global entrepreneurial community and visibly
promote job creation, innovation, and economic growth, and sponsors can hold a leading
role in making that a reality!
1

Useful information for a sponsorship package:

Why Hult Prize?

34

The Hult Prize brings the brightest students together to focus their passion, energy, and
talent on solving a single problem. More than that, throughout the year-long competition
process, the Hult Prize offers support, resources, and training to bring these ideas from
paper, to reality, to impact.

From the words of our partner, Bill Clinton:

The competition has yielded teams with some of the most powerful and reforming ideas.
They managed not only to develop these ideas, but also implement them in serving the
greater good.

No other competition on Earth creates disruptive industries the way that the Hult Prize does
and were just getting started. Over the year-long Hult Prize process, students come
together to form teams, come up with a business concept, and develop that concept with
the support of the Hult Prize community to bring it to market-ready status by the time the
winning team is announced.

Hult Prize
Hult Prize@ Regional Finals Global Finals Implementation
Accelerator

Impact of the Hult Prize

More than 50,000 Hult Prize entrepreneurs have come up with over 100,000 ideas,
launched more than 50 ventures, raised over 10m in funding, created thousands of jobs,
and impacted more than 1million people in the developing world, having spent more than 5
million man hours tackling the given challenges.

2015 PROGRAM
20,000+ applications from 140 countries
Applicant class of start-ups operating on six continents
2.1M hours spent on challenge, 150 hours of in-person pitches, 1,100 hours of
judge deliberation
More than $1M in cash and non cash prizes to be awarded to teams in non-dilutive
grants

35

 REGIONAL FINALS
Unique program to immerse 50+ finalist companies in key aspects of start-up
ecosystem
Includes coaching opportunities with over 20 regional leaders
Workshops including sales, marketing, pitching, finance & funding
Curriculum developed by educational partners and accessible to all at no charge
Teams will meet and network with students from all around the world

ACCELERATOR PROGRAM
Six global teams flown into Boston and housed for 8 weeks (all expenses paid)
Over 1000 different judges and mentors applied to the program
100+ executives and entrepreneurs, partners from top law firms
Accelerator space provided with concierge-like support: offices, training, resources
Use of 60,000+ square foot office space in prime Boston location (EF North
America HQ)
Access to 400+ training workshops and daily office hours with experts
Access to world-class network including hundreds of top mentors
Access to press and media coverage by top outlets such as CNBC, The
Economist, WGBH, New York Times, The Boston Globe and many more


Sponsorship Opportunities
Think specifically about what youll need for your event, so that you can customize the
asks, range of support, and the benefits.

Silver $500-999
Ex. Support for event preparation (some ideas- funding for food for
info sessions, mentorship, workshops)

Benefits: Recognized in event program and on social media

Gold $1,000-4,999
Ex. Financial support for event (catering, venue, marketing materials)

Benefits: Silver benefits + branding on marketing materials, logo on

website connected to Hult Prize Global

Pink $5,000+
Ex. Sponsor the winning teams travel and accommodation to
regionals

Benefits: Gold benefits + recognition in press release, 2 tickets to

Regional Finals, and join Hult Prize Global Network

8.7 Example Event Checklists

36

Its a good idea to create your own checklists to make sure you are on track. Here are
some sample lists that you can use to give you an idea (remember, not all points may apply
to your event!).

Preparation ~1 month ahead of time

a. Determine resources
b. Ensure a venue has been booked
c. Determine preliminary food/catering prices
d. Provide information all necessary event details in marketing materials
e. Reserve AV equipment microphones, laptops, technician, etc.
f. Reserve a videographer and/or photographer, if necessary
g. Determine necessary logistics movement around venue for participants,
judges, guests, etc.
h. Prepare all invites for participants, judges and guests
i. Delegate roles to supporting team (consider tasks like coat rack, timekeeper,
seat assignments, green room attendants, registration, catering, etc.)

Preparation 1-2 weeks ahead

a. Ensure coordinators understand their roles for the event
b. Send teams and judges logistical information (run of show, details, important
phone numbers/emails)
c. Prepare signs: directional signage, flyers, folders for teams/judges, run of show,
sign-in sheets, etc.
d. Determine if flyers/posters can be taped to walls of venue, explore options for
virtual signs
e. Confirm food, beverage, materials have been ordered
f. Adjust any logistics plan to fit changes in resources
g. Get social media support team to start building excitement for event

Preparation 1 week ahead

a. Communicate with all event guests and ensure their logistics questions are
answered
b. Print nametags for event organizers, teams, judges it is often easier to
distinguish by color differentiation
c. Finalize presentations and A/V set-up
d. Double check guest list provide list to necessary parties (IE: security)
e. Create thank-you emails for judges
f. Make sure the event is green: accessible trash/recycling/compost bins,
reusable/compostable dishware
g. Inform press

Day-of event checklist

a. Complete walk-through of space and set-up
b. Ensure catering areas are easily accessible to participants
c. Prep teams and judges, ensure they know the schedule, what is expected of
them, the run of show
d. Place directional signage: event space, sign-in, restrooms, exit, etc.
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 e. AV/Sound check
f. Acquire wireless internet password and make sure its visibly posted
g. Check marketing materials: nametags, sign-in sheets, pens, judging sheets,
branding for sign-in table/podium
h. Set up sign-in table
i. Set up judges table, ensure light refreshments are easy accessible
j. Ensure social media support team is ready to Tweet, FB, Instagram, etc
k. Prepare press area if any attending
l. Circulate and collect informal feedback

Post-event checklist
a. Encourage non-winners to apply at HultPrize.Org for a second chance to go to
regionals
b. Ensure the venue is left spotless
c. Pack and inventory all materials
d. Send thank-you letters to those involved as soon as possible at most, within 3
days of event.
e. Send follow-up email to attendees
f. Write up PR: stories, blogs, articles. Get published! This is part of the criteria for
your event use the hashtag #hultprize

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