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Published: 23rd March, 2015
This essay has been submitted by a student. This is not an example of the work
written by our professional essay writers.
Zara is a retailing chain with several stores situated worldwide. Its marketing
strategy is based more on expansion rather than advertising or traditional methods
of promotion. This report will provide a brief outline and a critical evaluation of Zara's
marketing plan particularly in relation to its environment. The report will also identify
and evaluate how technology and the new media could impact on Zara's future
marketing plans. The sustainability of Zara's marketing strategy and how it will affect
their reputation in the future will also be examined.
Zara has already begun the implementation of the marketing strategy so a brief look
at the current position and the results has also been included in this report.
2.0 Marketing Plan
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