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I am not trying to parse out machine learning from Ai here on purpose. For the purpose of this
discussion I will conflate the two
Waiting
He impacts are going to be massive. IDC says that AI in CRM will boost global revenues $1.1T
Focusing on its limitations or past failures. With any technology, if you are looking to innovate look
beyond past failings and missed predictions
Trying to bolt it on. You will need new skillsets and talent. But hiring a data scientist and buying
technology doesnt give you an AI strategy any more than purchasing computers or internet
technologies gives you an intrnet strategy. The best companies will ensure that leaders within them
understand what AI can do, so they can drive and evangelize the investments, priorites, business cases
and adoption needed
A lot of proponents talk about using machine learning intelligence is more art than science and to me
this primarily refers to the business insights needed to make them usefule.
Comparing it with numan intelligence the goal here is security and superiority Turing test is invalid, it
doesnt need to be indistibguishable from people
Consciousness
Google image tagging some people as gorillas or passport photo screeners rejecting Asians for having
their eyes closed
AI is out of reach for me today; get started, understand it, chatbots, visual search
Do it right means mastering data and analytics and hiring real tlent
In marketing tech this is proving to be a problem area. Standa alone or easily integrated solutions like
Chatbots camein, but the marketing/sales/advertising landascape is so fragments nad often so
minimally integrated that this will limit a lot of opportunities
Trying to learn by outsourcing and buying packaged software. Packaged solutions are great. If you are a
retailer it doesnt make sense for you to build your own chatbot. But if you are going to try to build
competitive advantage around some aspect of your business, you need to learn, build upon what others
do and try things yourself. Capital Ones Eno
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Bolting it on you cant hire a data scientist of chief artificial intelligence officer nd think you are in the
game. You need to bake it into the workforce and this means the other managers need to understand
what it is and how it works
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You cant have effective analytics programs or machine learning efforts without first solving data
problems
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Machine learning is already huge in finance. In stock analytics, predictive analytics have been a valuable
tool for a long time, but it is a perfect test bed for AI. Banking is using it for everything from compliance
to customer services but Big staes, complex provblems and lots of data and prcesses. Industrial
applications dramatically improving automated processes, safety and efficientcy
Think of it another way. On a per transaction basis, an online retailer, advertising platform or B2C
service can probably only spend a small amount per process because pennies are at stake. But in
business, supply chain and industrial algorithms they can spend huge amounts to calculate a single
prediction because of much higher revenues at stake
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