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Annu. Rev. Psychol. 2013.64:389-416. Downloaded from www.annualreviews.org
389
PS64CH15-Breaugh ARI 11 November 2012 9:1
RECRUITMENT
RESEARCH . . . . . . . . . . . . . . . . . . 391 Provided . . . . . . . . . . . . . . . . . . . 403
Applicable Psychological Other Areas of Research on the
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390 Breaugh
PS64CH15-Breaugh ARI 11 November 2012 9:1
applicants organizational site visit, the job behaviors and attitudes of new employees. To
offer, and the timing of recruitment actions. date, posthire outcomes have been the primary
Finally, this article reviews studies that have focus in most areas of recruitment research. In
focused on the recruitment of members of contrast, little attention has been given to pre-
underrepresented groups. This research is hire variables such as attracting the attention of
addressed in a separate section at the end the type of individuals targeted for recruitment.
of this article so that the multitude of issues As will become apparent from this review
involved can be more easily integrated. Prior to of the recruitment literature, it is important
reviewing research on these recruitment topics, for researchers to expand the range of criterion
a number of basic issues (e.g., boundaries for measures they include in future studies. In
this review) are addressed. particular, more attention needs to be given
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resulted in a research literature that offers a message (e.g., credible?), the audience for the
fragmented treatment of topics. For example, message (e.g., personality?), the message itself
separate theoretical treatments (i.e., Breaugh (e.g., perceived as threatening?), and the se-
Heuristic: a strategy
that ignores part of the 2008, Earnest et al. 2011, Zottoli & Wanous quence in which the persuasion process unfolds
information, with the 2000) of using current employees to recruit (i.e., a message is attended to, comprehended,
goal of making (a recruitment method), providing a realistic and accepted). McGuires (1968) information
decisions more job preview (a recruitment message), and re- processing model highlights six stages, which
quickly, frugally,
cruiting individuals who have held jobs similar occur in the following sequence: presentation
and/or accurately than
more complex to those being lled (recruitment targeting) of the message, attention to the message, com-
methods (Gigerenzer all hypothesize an effect on the accuracy of prehension of the message, yielding to the ar-
& Gaissmaier 2011, recruits job expectations. Yet, these three gument, retention of the changed attitude in
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p. 454) topics have been treated individually in studies memory, and behavior relevant to the attitude
rather than examined in combination as ways (Maio & Haddock 2007, p. 570). One implica-
to inuence job expectations. tion of this information-processing sequence is
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peripheral processing, is thought to be based on experiences that are not rsthand. For example,
the use of cognitive shortcuts such as the con- a prospective applicant may receive information
sensus heuristicif other people believe the about an employer as a result of his or her ef-
message, it is likely to be true. forts (e.g., Web-based research). The effect of
In terms of generalizing from basic research such secondhand information has been found
on persuasion to an employee recruitment to depend on its perceived credibility, which
context, of central importance is the fact that research has shown to be related to commu-
how carefully a message is scrutinized depends nicator expertise and trustworthiness (OKeefe
on factors related to a message recipients 2002). In turn, trustworthiness has been linked
attention, motivation, and ability. Having to whether a message is two-sided (e.g., presents
introduced three theories of persuasion (ad- positive and negative attributes of a job open-
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mittedly in a cursory fashion), the relevance of ing) rather than presenting information that
principles derived from these and other theories only supports the senders position (Chaiken &
of persuasion to recruitment is addressed. Stagnor 1987).3 Research also has shown that
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rmation bias, and initial impressions resulting spective, given that how an applicant reacts to
in information-processing bias. With regard to various recruitment actions can moderate their
selective exposure, the results of several studies effectiveness.
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alternative opportunities such as another job plicant will consider other job attributes in a
offer (Chapman et al. 2005, Chapman & compensatory fashion. Although Gigerenzer &
Webster 2006). That is, research has found Gaissmaier (2011) did not address the topic of
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that individuals tend to downgrade positions job applicant decision making, their discussion
they are not likely to get, and they tend to have of the use of heuristics applies to a recruitment
a higher threshold for what is an acceptable context. For example, research on the recogni-
position if they have other opportunities. tion heuristic suggests that in forming a consid-
In considering the perspective of a job ap- eration set (i.e., a subset of job openings that are
plicant, researchers (e.g., Dineen & Noe 2009) carefully evaluated) from several advertised po-
frequently have assumed that an applicant pos- sitions, job seekers would place a higher value
sesses self-insight concerning his or her abil- on easily recognized alternatives. A key fac-
ities, needs, etc. Based on this assumption, it tor with regard to applicant decision making is
has been suggested (e.g., Breaugh 2010, Earnest the timing of recruitment activities, a topic dis-
et al. 2011) that by providing accurate informa- cussed later in this review. For example, reect-
tion about a job to an applicant, an employer en- ing a desire for uncertainty reduction, there is
ables the person to make an informed job choice evidence that a recruit is likely to accept the rst
decision (e.g., to withdraw as an applicant if a job offer that exceeds his or her threshold for
job is not perceived as a good t). However, job and organizational attributes (Becker et al.
psychological research suggests that assuming 2010).
self-insight may not always be reasonable. For Given the importance of job applicant vari-
example, studies have shown that individuals ables, it is surprising that they have not played
often have an inated view of their abilities a central role in most recruitment studies (e.g.,
(see Dunning 2007). If this is true for recruits, an applicants expectancy of receiving a job of-
and interviews with new employees suggest it is fer being tested as a mediating variable). One
(e.g., Billsberry 2007, Louis 1980), then despite reason for this lack of attention may be that
recruits possessing accurate information about researchers have not given sufcient consider-
a position, they may think they are capable of ation to the type of individuals targeted for re-
handling job duties they actually lack the abil- cruitment (e.g., whether they are likely to have
ity to master. This issue of self-insight (or the self-insight), the next topic addressed.
lack thereof ) has relevance for targeting indi-
viduals for recruitment and drafting a recruit-
ment message, two topics discussed later in this TARGETING INDIVIDUALS
review. FOR RECRUITMENT
It is generally accepted that most individu- In beginning the recruitment process, an
als make decisions about a prospective job (e.g., organization needs to decide what type(s) of
whether to apply, whether to accept a job of- individuals to recruit (e.g., retirees, military
fer) using a noncompensatory decision-making veterans). In addressing the issue of whom
to target, authors (e.g., Billsberry 2007) have types of individuals, including former employ-
highlighted such factors as (a) what type of ees). In a study that involved nurses who applied
individuals will be attracted to a job with an for jobs at several hospitals, Williams et al.
Targeted
recruitment: organization, (b) whether they will possess (1993) gathered data on job applicants and those
recruitment actions the personal attributes (e.g., job experience) applicants who were hired. With regard to
that are designed to needed to be hired, (c) whether job offers applicants, in comparison to persons recruited
generate a particular are likely to be accepted, and (d ) if hired, from colleges and newspaper ads, former em-
type of job applicant
whether targeted individuals will remain with ployees had a higher level of education, greater
(e.g., seniors, veterans,
former employees) the employer for a reasonable length of time. prehire knowledge of the hospital to which
Although these factors have been highlighted they applied, and were more likely to accept
by authors, little empirical research directly job offers. No group differences were found for
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relevant to the topic of recruitment targeting employee performance or turnover (the lack of
exists (Dineen & Soltis 2011). For example, posthire outcome differences could be due to
researchers have not compared different differences linked to hospitals not being consid-
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groups of recruits in terms of their receptivity ered in data analysis). Taken as a whole, earlier
to job offers. However, a few studies have been research on recruiting former employees sug-
published that are tangentially related to the gests that doing so may be benecial. However,
issue of targeted recruitment. conclusions should be viewed as tentative due
In terms of a group to target, former em- to methodological limitations in the studies
ployees have traditionally been thought to be a conducted.
benecial group based on the assumption that Recent studies suggest that certain types of
they would have more accurate job expecta- individuals are more likely to be interested in
tions, and thus if hired would be more satised a job opening and thus are relevant to the is-
with their jobs and therefore less likely to sue of targeted recruitment. In a study con-
leave them. To test such conventional wisdom, ducted with students, Devendorf & Highhouse
Taylor & Schmidt (1983) used data from (2008) investigated whether individuals would
personnel les to compare employees who be more attracted to places of employment in
found their jobs by means of newspaper ads which coworkers were seen as similar to them-
or employment agencies against individuals selves in terms of personality characteristics.
who previously had worked for the employer. They found support for a similarity-attraction
As hypothesized, Taylor & Schmidt found relationship. In explaining their results, Deven-
rehires were less likely to quit their jobs. This dorf & Highhouse noted that this relationship
study shares three limitations with many of the could be due to individuals feeling more com-
studies that have focused on former employees fortable working with people who are similar to
as a group to target for recruitment. First, it themselves and/or the fact that individuals be-
failed to examine assumed job applicant medi- lieve they are more likely to receive a job offer
ator variables (e.g., did former employees have if an employer has hired people who are sim-
more accurate job expectations?). Second, the ilar to themselves. In a study by Becker et al.
sample used was composed of new employees (2010) that involved job applicants, individuals
rather than applicants. This focus on new em- who had to relocate for a new job were found to
ployees may mask applicant differences (e.g., be less likely to accept job offers. The results of
an employers selection system may reduce these studies suggest that employers may ben-
differences in applicant quality). Third, Taylor et from targeting individuals for recruitment
& Schmidt confounded the types of individuals who are similar to current employees and/or
recruited (i.e., former employees) with how will not need to relocate.
they heard about a job opening (i.e., a newspa- Although authors have noted the impor-
per ad is a recruitment method that may bring tance of an employers decision with regard to
an opening to the attention of several different the type of individuals to target for recruitment
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(e.g., unless an applicant pool is generated further discussed in subsequent sections con-
that possesses the personal attributes sought cerning recruitment methods and the recruit-
by an organization, the ability of its selection ment message.
Job board:
system to choose individuals who possess such a third-party Web site
attributes is limited), there is a lack of research that enables employers
comparing different groups. In terms of future RECRUITMENT METHODS to list job openings
research, studies are needed that examine Having decided on the type of individuals to
whether some of the hypothesized advantages target for recruitment, an employer needs to
of certain groups really exist. For example, it has select one or more recruitment methods to use
been suggested (Ryan et al. 2005) that individu- to bring a job opening to their attention. In
als who have a family member who works for an this section, two explanations for why recruit-
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organization should have a better understand- ment methods are thought to be important are
ing of what a job opening involves and thus presented, an overview of two representative
be less likely to submit an application unless studies that compared recruitment methods is
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Two Examples of Past Research recruits had less work experience. Unexpect-
Comparing Several edly, given the overall lack of applicant quality
Prehire recruitment
Recruitment Methods differences reported, employee referrals and di-
outcomes: rect applicants were more likely to receive job
Over the years, there has been considerable re-
information offers. Apparently, the organization had a pos-
search on recruitment methods. Some studies
concerning the itive view of employee referrals and direct ap-
have examined recruitment outcomes across a
consequences of plicants even if the objective selection data did
recruitment actions on variety of recruitment methods. Two of these
not favor members of these groups. Employee
job applicants (e.g., studies (Breaugh et al. 2003, Kirnan et al. 1989)
number of applicants) referrals and direct applicants also were found
are reviewed in order to provide a sense of this
to be more likely to accept job offers.
Posthire recruitment type of research. Kirnan et al. utilized data on
outcomes: job applicants and new employees and focused
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recruitment actions on job offer) and posthire recruitment outcomes viewed by employers as the best method for
the behaviors and (i.e., retention and job performance). Based on reaching individuals who possess desirable per-
attitudes of new the assumptions that employee referrals (i.e., sonal attributes (Breaugh 2009). Several studies
employees (e.g., individuals who were referred for jobs by cur- have shown there is validity to this perspective
new-hire retention
rent employees of the organization) would be and have increased our understanding of why
rate)
better able to self-select out of consideration using current employees to recruit can be ad-
Employee referral:
for a job that was not a good t (given they vantageous. In the studies discussed, individuals
a recruitment method
that involves an would have received accurate job information recruited by current employees were compared
employee of an from the employee who referred them) and against individuals recruited from all other re-
organization bringing would be prescreened by the current employee cruitment methods combined.
a job opening to the (i.e., only individuals who were seen as quali- Fernandez & Weinberg (1997) tested
attention of a
ed for a position would be referred), Kirnan whether referred applicants for call center jobs
prospective job
candidate et al. (1989) hypothesized that employee refer- had advantages at the interview and job offer
rals would be superior in terms of prehire out- stages of the recruitment process because they
comes in comparison to individuals recruited by had been screened by the employees who re-
means of newspaper ads, college placement of- ferred them. Supporting their hypotheses, em-
ces, or employment agencies. Their hypothe- ployee referrals were found to be superior to
ses were conrmed. In looking at recruitment nonreferrals in terms of computer skills, lan-
method effects on posthire outcomes, Kirnan guage skills, education, and work experience.
et al. created two composite groups. The infor- Given these advantages, it is not surprising that
mal group included referrals and direct appli- referrals were more likely to receive job offers.
cants. The formal group included individuals Castilla (2005) examined whether referrals were
who were recruited by other methods. Results more likely to be hired and complete a training
showed a small employee retention effect favor- program than nonreferrals. As predicted, they
ing those in the informal group; no difference were. Castilla also found the initial job perfor-
was reported for job performance. Utilizing mance of referrals exceeded that of nonrefer-
archival data on job applicants, Breaugh et al. rals, which he hypothesized was due to their re-
(2003) examined the relationships between ve ceiving coaching and pressure to perform from
recruitment methods (i.e., current employees the employees who referred them.
making referrals, direct applicants, college re- Based on their belief that researchers needed
cruitment, job fairs, and newspaper ads) and six to be more nuanced in studying employee re-
prehire outcomes. No group differences were ferral effects, Yakubovich & Lup (2006) investi-
found for education, test score, and interview gated prehire differences for three groups of call
score. Compared to the other groups, college center applicants (i.e., individuals who became
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PS64CH15-Breaugh ARI 11 November 2012 9:1
aware of job opening by means of the Internet, of an employer, intent to apply for a job with the
persons who were referred by employees who employer, and submission of an application).
had been rated as high performers by the orga- They found that advertising and WOM en-
nization, and individuals who were referred by dorsements were related to all three outcomes,
employees who had been rated as performing and sponsorship was linked to application
at a lower level). For several reasons (e.g., high intention. Collins & Han (2004) examined the
performers should be more aware of what per- effects of general recruitment advertisements,
sonal attributes are needed to perform a job well sponsorship, detailed recruitment ads, and
and thus be better able to refer individuals who employee endorsements on several prehire
are qualied for the job; high performers should outcomes. They reported that the use of these
value their reputations more and thus be less recruitment practices was positively related to
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likely to refer poor prospects), Yakubovich & applicant grade point average and the percent-
Lup hypothesized that individuals referred by age of positions lled. All of the practices except
high-performing employees should have higher endorsements were related to the number of
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scores on selection measures than individuals applicants. All of the practices except the use of
referred by lower-performing employees, who detailed advertisements were predictive of the
should have higher scores than individuals re- rated quality of applicants. Collins (2007) stud-
cruited via the Internet. These authors found ied whether the same four recruitment practices
support for their hypotheses. examined in his research with Han predicted
In summary, there is substantial evidence student intentions to apply for jobs and whether
that the use of current employees for gener- they subsequently did. All four practices pre-
ating job applicants is benecial for employ- dicted both outcomes. In summary, the studies
ers. Specically, studies have shown that, in by Collins and his associates suggest that, by
comparison to nonreferrals, persons referred by taking a number of recruitment-related actions
current employees were superior in terms of prior to visiting a college, an organization may
application credentials, were more likely to be inuence the number of job applicants, appli-
hired, and performed at a higher level. cant quality, and their interest in an employer.
Several variables (e.g., products, lawsuits)
can affect an organizations general reputation
College Campus Recruiting (Highhouse et al. 2009). Therefore, research
The coverage of research on college campus on this topic is not addressed in detail in this
recruiting in this section is abbreviated given a review. However, given that an organizations
good deal of the research discussed in other sec- reputation and visibility have been shown to
tions of this review was conducted with college be important in terms of college recruitment, a
students and thus applies to college recruiting. couple of research results merit mention. One
However, a series of studies by Collins and his nding of interest was reported by Collins &
colleagues merits attention. These researchers Stevens (2002). In addition to studying recruit-
were particularly interested in the inuence of ment variables, they examined the effects of
early recruitment actions by an employer on job general publicity concerning an organization
applicants. (e.g., being familiar with a news story about
Collins & Stevens (2002) investigated the an employers products). They not only found
impact of three recruitment-related actions: general publicity to be related to individuals
sponsorship (e.g., an employer funds cam- attitudes and application intentions, but such
pus scholarships), advertising (e.g., students publicity also predisposed students to more
reported seeing job ads on campus), and word- carefully process recruitment information.
of-mouth (WOM) endorsements (e.g., faculty Turban & Cable (2003) looked at organiza-
had said an employer is a good place to work) on tional reputation effects in two studies (reputa-
three prehire outcomes (i.e., student opinions tion ratings were based on external sources such
as Fortune magazine). In study 1, which was employer by a third party and thus their having
conducted with undergraduate students who greater credibility than employer-generated
applied for interviews through a college place- information. Research also has documented
ment ofce, employer reputation was found to that employer Web sites that provided more
be related to the number of applications sub- information concerning a job opening were
mitted and the quality of the applicants (rated viewed more positively by students and re-
in terms of academic performance, work expe- sulted in their expressing a greater likelihood
rience, and extracurricular activities). In study of applying for a job (Allen et al. 2007).
2, which was conducted with MBA students, Because past research (e.g., Cable & Yu
employer reputation was shown to predict the 2006) has shown that employer Web sites
number of students who attended on-campus are sometimes viewed as lacking in terms of
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information sessions held by an employer. Such providing useful and credible information, re-
sessions are important because they allow for searchers have investigated ways that Web site
an in-person two-way exchange of information, effectiveness might be increased. For example,
Annu. Rev. Psychol. 2013.64:389-416. Downloaded from www.annualreviews.org
which research by other researchers has shown Walker et al. (2009) used a simulation study to
to be linked to central route processing of manipulate the presence/absence of employee
information and greater message credibility. testimonials and the richness of the media used
to present a testimonial (i.e., a video with audio
versus a picture with text). The inclusion of a
The Use of an Employers Web Site testimonial was found to be positively related
Because the use of employer Web sites for re- to the amount of time a student spent on a Web
cruiting is a relatively new phenomenon, there site, employer attractiveness, and information
is no pre-2000 research to review. More re- credibility. Presenting a testimonial via a richer
cently, there has been considerable research on medium was linked to greater employer attrac-
this topic in an effort to understand whether tiveness and information credibility. Braddy
Web site characteristics have a meaningful in- et al. (2009) had students view ctitious Web
uence on job applicants. Most of this research sites in order to determine whether four Web
has involved studies that either analyzed exist- site attributes (i.e., employee testimonials,
ing employer Web sites or manipulated Web awards received, pictures of employees, and
site characteristics of hypothetical employers stated organizational policies) would inuence
in experimental simulations in which students perceptions of organizational culture. They
played the role of a job applicant. concluded that all four attributes were useful
In terms of the rst type of study, research in communicating information about culture.
conducted by Cober et al. (2004) is representa- Thus, the ndings of this study parallel
tive. These researchers analyzed the ease with those reported by Walker et al. (2009) with
which a Web site could be navigated, aesthetic regard to the value of including employee
features of its design, and the positivity of testimonials in a Web site and the results
the information provided. Each of these reported by Braddy et al. (2006) in terms
factors was shown to be important to potential of including information concerning awards
recruits. Braddy et al. (2006) had students visit received.
Web sites of large corporations. In addition A concern with using a Web site for recruit-
to replicating the results of prior studies ing is that an employer will be inundated with
concerning the importance of Web site design, applications, many from individuals who are not
they found that providing information about qualied for an advertised position. As a way to
awards an employer had won had a positive deal with this issue, Dineen et al. (2002, 2007)
impact on student impressions. This impact investigated the utility of providing information
likely resulted from awards being perceived to applicants concerning person-organization
as reecting an objective judgment of an t (i.e., a score was provided that reected the
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PS64CH15-Breaugh ARI 11 November 2012 9:1
about themselves (e.g., their values and skills) so Specically, they investigated whether the
that valid t information can be provided by an technological sophistication of a Web site (e.g.,
organization. including video testimonials from employees)
To date, most studies have involved stu- had a greater effect if individuals lacked
dents who evaluated the Web sites of actual familiarity with an employer. They found it
employers or took part in simulation studies did. It appears that being unfamiliar with an
in which Web site characteristics were ma- employer made it more likely for individuals
nipulated. Therefore, a study by Selden & to draw inferences about unknown job-related
Orenstein (2011) that examined the use of Web characteristics from the Web site.
sites by state government agencies for recruit-
ing provides a novel perspective. The results of
this study support the ndings of many of the Job Boards and Other Nonemployer
studies conducted with students. For example, Web Sites
Selden & Orenstein found that Web sites that Given their inherent advantages (e.g., low cost
were rated as being easier to navigate generated compared to college recruitment), many em-
more applicants. They also reported that sites ployers use their Web sites to recruit. However,
with higher-quality content (e.g., more detailed for an organization that does not have great vis-
job information) received fewer applications, ibility, sole reliance on its Web site could re-
which they interpreted to mean that such con- sult in a small pool of job applicants. Therefore,
tent allowed individuals to screen themselves many employers use job boards to publicize job
out if they did not perceive a good t with the openings. To date, only a few studies have ex-
job and/or the employer. amined their use.
In terms of research on Web sites, one Jattuso & Sinar (2003) investigated differ-
nal issue deserves attention. Although most ences in the type of applicants generated by
researchers have focused on main effects, two general job boards (e.g., Hotjobs.com) and
recent studies have reported interesting inter- industry/profession-specic job boards (e.g.,
action effects. Assuming that individuals with SalesJobs.com). They found that applicants
greater work experience and job search experi- from more focused job boards were rated as
ence would have a higher level of ability to pro- having better educational credentials and a
cess recruitment information, based on Petty & higher level of skill but less work experience.
Cacioppos (1986) ELM, Walker et al. (2008) A concern with using job boards is that they
hypothesized that information concerning a often result in an overwhelming inux of
job opening (e.g., training provided) would applications. A study by Backhaus (2004) of
have a greater impact on the organizational job advertisements placed on Monster.com
may explain why this can occur. He discovered Future Research Directions
that the great majority of ads presented very
In terms of future research on recruitment
favorable information and failed to provide
methods, three issues merit particular atten-
information that would help a job seeker to
tion. First, it is important that more eld
differentiate one organization from another. As
research be conducted with actual job appli-
a way to affect both the number of applications
cants. In this regard, researchers might be able
received and the quality of the applicants,
to cooperate with organizations in conducting
Dineen & Noe (2009) used a simulation
studies that involved manipulating characteris-
study involving students in which customized
tics of their Web sites and examining whether
person-job t information was provided by a
recruitment outcomes are affected. Second,
ctional job board. Their ndings suggest that
more attention needs to be given to mediating
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402 Breaugh
PS64CH15-Breaugh ARI 11 November 2012 9:1
The Amount and the Specificity of the interest in job openings that included
Information Conveyed personality-related wording that matched their
personality as assessed by a personality test
One aspect of a recruitment message that has Realistic job preview
(e.g., outgoing students were more attracted (RJP):
received attention is the amount of information
to a job opening that required outgoing communication by an
communicated. In this regard, it has been well
applicants). employer during the
documented that recruits often lack informa-
recruitment process of
tion about a position being considered, and that accurate information
this lack of information makes them less likely The Realism of the
concerning a job
to accept job offers (e.g., Barber & Roehling Information Provided opening
1993). Researchers have offered two explana- An aspect of a recruitment message that has
tions for negative reactions to a lack of infor- received substantial attention is the realism of
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mation. One explanation is that individuals may the information communicated. Most of this
perceive the failure of an employer to provide research has involved the use of a realistic job
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sufcient information as a signal of its lack of preview (RJP), which involves the presen-
interest in them. A second explanation is that tation by an organization of both favorable
a lack of information creates a state of uncer- and unfavorable job-related information to job
tainty for individuals, which they would prefer candidates (Phillips 1998, p. 673). Theory
to avoid in making a job choice decision. In two (Breaugh 2010) suggests that providing realistic
studies that manipulated the amount of infor- information about a job during the recruitment
mation provided, Allen et al. (2007) replicated process should result in new employees being
the nding that providing a greater amount of more likely to have their job expectations
job-related information is linked to position at- met based on the assumption that an RJP
tractiveness, and Allen et al. (2004) showed that allows individuals who do not perceive good
a recruitment message that provided more in- person-job/organization t to withdraw as job
formation was viewed as more credible. candidates. In turn, met expectations have been
A number of researchers have examined shown to be related to lower employee turnover
the effects of the specicity of a recruitment and higher job satisfaction (Wanous et al. 1992).
message in studies with college students. For It also has been hypothesized that providing
example, research (Mason & Belt 1986) has an RJP can result in greater role clarity (which
shown that a job advertisement that provided should affect job performance), an enhanced
specic information about the type of personal ability to cope with job demands (e.g., being
attributes (e.g., work experience) sought in an forewarned of unpleasant interactions with
applicant reduced the percentage of unquali- customers allows a person to rehearse how to
ed individuals who applied. Providing more respond), and perceptions that an organization
specic information also has been found to is honest. From this abbreviated description of
create a higher level of interest in a job opening why RJPs should work, it should be apparent
and result in more attention being paid to that several moderating and mediating vari-
the recruitment message (Barber & Roehling ables may inuence the relationship between
1993). Providing a more detailed recruitment receiving an RJP and outcomes such as volun-
message also can result in individuals perceiving tary turnover. In terms of moderators, Breaugh
better person-organization t (Roberson et al. (2010) noted that RJPs should have larger
2005). In this regard, the results of a study by effects when provided prior to hiring, when re-
Stevens & Szmerekovsky (2010) are of interest. cruits have inaccurate information about a job,
These researchers provided students with job and when applicants have other job opportuni-
advertisements that differed in terms of the ties. In terms of mediators, variables such as job
personality characteristics sought in applicants. performance and employee turnover should
They reported that students expressed greater be inuenced through an RJPs impact on met
expectations, role clarity, coping ability, and what was lost by not applying, an ad phrased in
perceptions of employer honesty. terms of what is gained by applying resulted in
In the 1970s and 1980s, several RJP eld higher ratings of organizational attractiveness.
experiments (e.g., Ilgen & Seely 1974, Suszko Buckley et al. (1998) experimented with
& Breaugh 1986) were conducted. Most of an expectation-lowering procedure (ELP) that
these studies reported positive RJP effects. The reminded individuals that they typically de-
results of Phillipss (1998) meta-analysis sup- velop unrealistic expectations, which may result
port many of the hypothesized relationships be- in mismatches of individual expectations and
tween RJPs and prehire (e.g., accurate initial what an organization may realistically provide
job expectations) and posthire (e.g., job perfor- (p. 453). They randomly assigned newly hired
mance) outcomes. Although many of the overall workers during a company orientation program
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RJP effect sizes Phillips reported were modest, to either an ELP group or a group that received
her moderator analyses showed stronger effects. a traditional orientation message. The ELP was
For example, as one would expect from the the- effective in lowering job expectations and em-
Annu. Rev. Psychol. 2013.64:389-416. Downloaded from www.annualreviews.org
ory underlying their use, Phillips found RJPs to ployee turnover. In a follow-up study with ap-
have greater impact on such variables as volun- plicants for telemarketing jobs, Buckley et al.
tary turnover and job satisfaction if they were (2002) reported similar results.
provided prior to hiring rather than posthir- Van Hoye & Lievens (2005, 2007, 2009)
ing. Recently, Earnest et al. (2011) conducted conducted a series of studies that examined the
a meta-analysis that incorporated several RJP impact of WOM information (i.e., information
studies published since Phillipss meta-analysis about an employer that is independent of its
into her data set. They found similar results to recruitment efforts). Their rst two studies
those reported by Phillips. For example, RJPs involved simulations with students acting as re-
were associated with higher ratings of role clar- cruits. The results of these studies suggest that
ity and organizational honesty and with less compared to employer-provided information
voluntary turnover. (e.g., Web-based testimonials), WOM infor-
mation had a stronger effect on perceptions
of organizational attractiveness. These WOM
Other Areas of Research on the effects seem to be largely due to nonemployer
Recruitment Message sources having greater credibility, especially
In addition to examining the effects of the if the WOM source was a friend. Van Hoye
amount of information, its specicity, and its & Lievens (2009) conducted a eld study that
realism, research on the recruitment message involved potential applicants targeted by the
has investigated a number of other factors. Belgian Defense (i.e., persons who had visited
For example, Highhouse et al. (1998) examined its Web site). Among their ndings were
whether describing job openings as being scarce that the submission of a job application was
(i.e., few in number) would affect ratings of job predicted by organizational attractiveness and
and organizational attributes. They reported a the amount of time spent receiving positive
number of scarcity effects. For example, their WOM information. The amount of time spent
position scarcity manipulation resulted in pay receiving negative WOM information was
being estimated as being $1.70 higher than in unrelated to the submission of an application.
the nonscarcity condition, suggesting that indi- This nding may be explained by two factors.
viduals may infer certain information from the First, individuals reported they spent less time
wording of an ad (e.g., if an employer has several receiving negative WOM information com-
openings, it must not pay well). Thorsteinson pared to positive WOM information. Second,
& Highhouse (2003) examined the framing of the positive WOM information was frequently
a job advertisement. They found that, in com- received from friends or relatives (rather than
parison to an ad that was phrased in terms of acquaintances) and from individuals who were
404 Breaugh
PS64CH15-Breaugh ARI 11 November 2012 9:1
perceived as having greater expertise (e.g., Breaugh 2008). More recently, researchers have
persons who worked for Belgian Defense). focused on the inuence of recruiter behavior.
The nal WOM study reviewed was carried A meta-analysis by Chapman et al. (2005) pro-
out by Jaidi et al. (2011). For their sample, vides a good summary of the results of these
receiving positive WOM information from studies, most of which were conducted with col-
alumni was positively related to the job pursuit lege students. They reported that individuals
of graduating masters students, and negative who rated recruiters as being personable, com-
WOM information from alumni was inversely petent, informative, and trustworthy also rated
related to job pursuit behavior. a job opening as being more attractive and ex-
pressed a higher probability of accepting a job
offer.
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effectively convey to job applicants information formation they possess and thus can share (e.g.,
concerning how they are likely to react to vari- in comparison to a corporate recruiter, an em-
ous attributes of a position. In this regard, RJPs ployee in a department with a position to ll
are decient because they provide descriptive likely will be more informative concerning job
information. Although sharing factual informa- duties), (b) because they differ in terms of their
tion (e.g., a job requires working rotating shifts) credibility (e.g., a corporate recruiter may be
is benecial, it may not convey a complete viewed as more interested in selling a position
picture of a job because many applicants do than in conveying a realistic job preview), and
not have the ability to interpret the meaning (c) because of inferences drawn by a recruit (in
of purely descriptive information (Wanous the next section, research is reviewed that shows
1992, p. 129). To address this issue, Wanous that interacting with a higher-level employee
recommended that, in addition to descriptive may signal that the position is of greater signif-
information, evaluative information should icance to the organization).
be communicated in order to provide a more The preceding three factors suggest that fu-
visceral understanding of what a new position ture research on recruiters needs to be more nu-
involves. Such evaluative information could ad- anced. For example, with regard to Chapman
dress how new employees typically react to job et al.s (2005) nding that a recruiters being
attributes. Conveying evaluative information viewed as competent has benecial effects, an
is likely to result in job applicants viewing an open question iswhat factors result in being
employer as being honest with them and should viewed as more competent? As another exam-
result in better person-job/organization t. ple of the need for more ne-grained research,
it has been commonly assumed that current em-
ployees will screen individuals before referring
RECRUITERS them and that they will also provide realistic job
The effects of using different types of re- information. However, if an employee receives
cruiters have drawn considerable attention a sizable bonus for making a referral, screening
from researchers (e.g., Carless & Wintle 2007, and providing a realistic job preview may not
Connerley 1997). Many of the early studies occur.
looked at recruiter demographic characteristics
and tested whether recruiters who were sim-
ilar in race or gender to an applicant would RECRUITMENT MEDIA
be viewed more favorably. For the most part, Media richness theory (Daft & Lengyl
such recruiter/applicant similarity effects have 1984) suggests that in conveying informa-
not been found (for a review of this research, see tion, especially complex information, not all
communication media are equally effective. diversity) and location (e.g., safety of the neigh-
Rather, face-to-face communication is seen as borhood). Likely of greater importance, during
superior, followed by video, audio, and text. a site visit an applicant generally has the op-
This rank-ordering is based on the following portunity to interact for the rst time (or more
properties of in-person communication: A intensively) with prospective coworkers and his
two-way interaction attracts greater attention or her potential supervisor and view the imme-
from an information recipient, and it allows for diate work environment (e.g., spaciousness of
questions to be answered, facial cues and tone cubicles). In summary, a site visit affords an em-
of voice can be considered, information can ployer the opportunity to provide more infor-
be personalized, etc. The basic tenets of media mation about a job, more specic information,
richness theory clearly apply to recruitment more realistic information, and more credible
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research. For example, in considering recruit- information (e.g., rsthand knowledge typi-
ment methods, a current employee contacting a cally has more credibility than being informed
potential referral may involve an in-person two- by others). Acquiring such information has the
Annu. Rev. Psychol. 2013.64:389-416. Downloaded from www.annualreviews.org
way communication, whereas the use of a job potential to considerably modify an applicants
advertisement would typically involve either initial view of a job with an organization. In
audio (e.g., a radio ad) or text (e.g., a job board addition, being invited for a site visit often is
listing). However, it is difcult to compare re- viewed by an applicant as a signal that he or she
cruitment methods in terms of media richness has a good likelihood of receiving a job offer.
theory because the recruitment message is not In one of the rst studies to focus on the
standardized. Allen and his associates (e.g., applicant site visit, Rynes et al. (1991) found it
Allen et al. 2004, Otondo et al. 2008) are among to have a sizable impact. For example, approx-
the few researchers who have investigated the imately 30% of their interviewees (i.e., college
effects of utilizing different media to convey the students seeking jobs) said they rejected job of-
same recruitment message. Although results fers from organizations to which they had orig-
are not entirely consistent, initial ndings sug- inally been attracted after their site visits (this
gest potential benets of utilizing face-to-face suggests that initial attitudes can be changed
communication as a recruitment media. In by the rsthand experience of a company visit).
future studies, the psychological factors (e.g., Three factors were cited as being important by
physical presence attracting greater attention) these interviewees: whether the employer was
comprising media richness theory need to be exible in scheduling a visit, whether the appli-
examined in order to better understand both cant was treated in a professional manner, and
recruitment method and recruiter effects. whether the applicant met high-status individu-
als. In another early study, Turban et al. (1995)
reported that applicants ratings of site host lik-
THE JOB APPLICANT SITE VISIT ability were associated with their decision to ac-
A job applicants visit to an organizations head- cept a job offer. This nding may be due to
quarters has received relatively little attention the fact that the person hosting the visit would
from researchers. This is surprising when be a coworker of the recruit if the person were
one considers that, in comparison to other to be hired. In a more recent study, Boswell
recruitment activities (e.g., an interaction with et al. (2003) found that applicants were posi-
a recruiter at a job fair), a site visit generally tively inuenced by having the opportunity to
provides a longer and more intense applicant- talk with current employees who held the same
company interaction (Taylor & Bergmann job for which they applied, to meet employ-
1987, p. 273) and therefore should have a ees who had similar backgrounds to theirs, and
signicant inuence on a recruit. For example, to interact with high-level managers. They also
during a site visit, a job candidate should get a reported that site arrangements (e.g., a well-
rsthand view of an employers work force (e.g., organized schedule, an impressive hotel room)
406 Breaugh
PS64CH15-Breaugh ARI 11 November 2012 9:1
viding information concerning the local com- ple asked for and received extensions to their
munity. In terms of a community, the following deadline).
characteristics could be important to an appli- Given that the primary purpose of recruiting
Annu. Rev. Psychol. 2013.64:389-416. Downloaded from www.annualreviews.org
cant: (a) ethnicity (e.g., will an applicants chil- is to ll job openings, it is remarkable that so lit-
dren be able to be raised in a diverse environ- tle research has focused on job offer acceptance
ment?), (b) religion (e.g., will an applicant be as an outcome variable. In terms of future re-
able to locate an acceptable religious commu- search, studies of all types are needed. However,
nity?), (c) employment opportunities (e.g., will a research that addresses how the nature of a job
spouse or a signicant other be able to nd suit- offer may affect inferences drawn by applicants
able employment?), and (d ) community values about a job with an organization seems partic-
(e.g., are dominant political beliefs compatible ularly important. For example, what inferences
with those of the applicant?). The inferences might job applicants draw if required to sign an
that an applicant may draw about unknown job employment-at-will contract? Do recruits view
and/or organizational attributes based on a site having to sign a noncompete agreement or re-
visit is another topic in need of more research. ceiving a lowball salary offer as a signal of un-
For example, a poorly organized visit might be desirable organizational attributes?
seen as an indicator of how other aspects of the
business are run or how interested the employer
is in the recruit. THE TIMING OF
RECRUITMENT ACTIVITIES
Several studies have documented the impor-
THE JOB OFFER tance of when recruitment activities occur. A
Three types of research have been conducted key issue with regard to scheduling is when to
concerning the job offer. Some researchers have begin recruiting. For jobs with a distinct hiring
focused on attributes of a position (e.g., loca- season, beginning to recruit late in the season
tion) that are predictive of job offer acceptance. can result in a job applicant pool that is lack-
Because this type of research was discussed pre- ing, as was demonstrated by Turban & Cable
viously in the context of job applicant decision (2003), who found that employers that began
making, it is not addressed here. The relation- interviewing college students later in the year
ship between the timeliness of a job offer and received fewer job applications. Of potentially
its being accepted also has drawn research at- greater importance, the applications received
tention. This research is addressed in the next were of lower quality. One explanation for why
section. In terms of research on the effects of it can be advantageous for an employer to be-
specic aspects of the job offer, very little re- gin the recruitment process in a timely fashion
search has been conducted. Two studies that is that individuals want to reduce the uncer-
are representative of this research are briey tainty involved in nding a job (Becker et al.
reviewed. 2010). If this explanation is accurate, one would
expect that when an employer begins recruiting In summary, there is persuasive evidence
may be less important if it is trying to recruit that delays at various stages of the recruit-
persons who are already employed. ment process can have an adverse effect on sev-
A number of studies have investigated the eral recruitment outcomes, including the num-
importance of an employer acting in a timely ber of applicants and the quality of applicants.
manner after applications have been submitted. In terms of future research, investigations of
For example, Rynes et al. (1991) documented the explanations that have been offered by re-
that delays in replying to job applicants resulted searchers for why delays matter are needed. For
in their viewing potential employers as being example, although it has been hypothesized that
less attractive and sometimes in applicants recruits make attributions about what a delay
eliminating them from consideration as a place signals (e.g., no job offer is likely to be forth-
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of employment. Interestingly, these effects coming, a recruit was not the organizations rst
were stronger for higher-quality job applicants. choice for lling a job opening), data to verify
Boswell et al. (2003) also found that recruits the accuracy of such attributions are lacking.
Annu. Rev. Psychol. 2013.64:389-416. Downloaded from www.annualreviews.org
408 Breaugh
PS64CH15-Breaugh ARI 11 November 2012 9:1
Avery (2003) showed that including pictures in the other did not. In addition to being selected
a recruitment brochure had a greater impact on because of their difference on diversity cue in-
minorities if some of the minorities portrayed formation, these organizations were chosen be-
were in supervisory positions (whites were un- cause they were equivalent on other important
affected by the different portrayals of blacks). dimensions (e.g., organizational attractiveness).
In their study 1 (study 2 is discussed shortly), Approximately two weeks after viewing the
Walker et al. (2012) examined whether diver- assigned Web site, student recall of Web site
sity cues affected the way individuals processed information was assessed. Walker et al. (2012)
information. They found that in the diversity reported that recall was better for the Web site
cue condition (i.e., two of the four individuals that provided diversity-related information,
pictured were black), more time was spent view- and this effect was stronger for blacks.
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ing a Web site and there was better recall of the In terms of the recruitment of minorities
information viewed than in the no-diversity cue and women, two recent studies merit attention.
condition (none of the four employees pictured Newman & Lyon (2009) investigated whether
Annu. Rev. Psychol. 2013.64:389-416. Downloaded from www.annualreviews.org
were black). These effects were signicant for the way an organization recruits can reduce the
black and white students but stronger for blacks. conict that employers frequently face in try-
In recent years, several researchers (e.g., ing to meet the dual goals of hiring individuals
McKay & Avery 2006) have investigated who will be most productive and hiring a di-
the effects of communicating variations in verse group of individuals. The rst study they
the strength of an organizations diversity/ conducted, a simulation with college students,
afrmative action policy. For example, for examined the effects of targeting groups for re-
members of the Society of Black Engineers, cruitment based on demographic characteris-
Slaughter et al. (2005) found that, compared tics. Newman & Lyon found that such target-
to an afrmative action program geared to- ing can increase adverse impact (i.e., members
ward bringing job openings to the attention of minority groups being hired at a lower rate
of minorities, a program involving preferen- than nonminorities) because it can result in job
tial treatment was viewed as less fair and more applications from minorities who are not quali-
likely to result in the stigmatization of new ed for advertised positions. In a second study,
hires. Williamson et al. (2008) documented the Newman & Lyon (2009) examined the inu-
complexity that can be involved in designing a ence of how a job advertisement was worded.
diversity-oriented message. They reported that Specically, they assessed whether emphasizing
individuals responses to identity-conscious di- the importance of an applicant being smart or
versity policies were inuenced by their race conscientious resulted in self-selection and/or
and the explanation provided for the diver- adverse impact. These authors found that stu-
sity policy (e.g., a moral obligation versus to dents who were higher on the attribute sought
improve business results). Specically, blacks were more likely to apply for a position seeking
viewed the ideological explanation as signaling that attribute and that no adverse impact re-
they would be less likely to face discrimination, sulted. They also found that minority students
whereas whites and Asians viewed the business had a higher application rate across jobs, which
explanation as less threatening to their careers. may reect the fact that they perceived they
Walker et al.s (2012) study 2 addressed would have a harder time nding a job than
both the communication of information about would nonminority students.
the diversity of an organizations workforce The results of a series of studies by Gaucher
and its diversity policy. In this study, students et al. (2011) that focused on the wording of
were randomly assigned to visit the Web site of job advertisements raise a number of impor-
one of two actual organizations. One Web site tant issues for recruitment. In their study 1,
included pictures of a diverse workforce and Gaucher et al. analyzed actual job advertise-
information on diversity goals and initiatives; ments using an established list of masculine
and feminine words. Results showed that mas- In terms of future research, two areas seem
culine words were more common in ads for particularly important. The rst area concerns
male-dominated jobs (e.g., engineer), but fem- ways for an organization to persuade individu-
inine words were equally likely to appear in als of its commitment to diversity. Generalizing
ads for male-dominated and female-dominated from the results reported concerning awards re-
(e.g., nurse) jobs. Similar results were found ceived by an employer, it is likely that publi-
for Gaucher et al.s study 2, which involved cizing awards received from reputable sources
job postings at a university. In their study 3, for diversity-related outcomes should be bene-
these authors had students read several job ads cial, but this has yet to be demonstrated. Re-
that were constructed to be masculinely or fem- search is also needed on subtle ways by which an
ininely worded. For male-dominated, female- employer may discourage members of under-
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dominated, and gender-neutral jobs, both male represented groups from applying for jobs. In
and female students perceived there were fewer this regard, Gaucher et al.s (2011) research on
women within the occupations advertised with the gendering of job advertisements provides a
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410 Breaugh
PS64CH15-Breaugh ARI 11 November 2012 9:1
SUMMARY POINTS
1. An employers recruitment actions can inuence the interest of prospective job applicants
in a job opening and the ability of the individuals it hires, their diversity, their job
performance, and their retention.
2. Deciding whom to recruit is the most important question an organization needs to
address, given that the target population should inuence the recruitment method an
employer uses to reach these individuals, the recruitment message it conveys, and when
it begins recruiting.
3. Insufcient research attention has been given to the topics of targeted recruitment and
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5. The wording of a recruitment message (e.g., its specicity, realism) has been linked to
several prehire and posthire recruitment outcomes.
6. In investigating recruitment issues, researchers have relied heavily on the use of college
students.
7. The ndings of basic psychological research (e.g., selective exposure, conrmation bias)
apply to many recruitment topics and should be considered in designing future studies.
FUTURE ISSUES
1. In making decisions about job openings, applicants often lack information about impor-
tant job and organizational attributes. Several researchers have suggested that applicants
use information acquired during the recruitment process as an indicator of unknown
attributes. What information received about a job or organization is likely to be used as a
signal of unknown aspects of a job opening? Under what conditions are such inferences
likely to be made?
2. At present, no general model of the recruitment process (one that addresses interactions
among recruitment variables and their relationships with job and organizational attributes
and recruitment outcomes) exists. Can such a model be developed?
3. Most researchers seem willing to assume that the results of studies using college students
will generalize to individuals with more job search and work experience. Do they?
4. Theory suggests that targeting certain types of individuals for recruitment (e.g., those
with family members working for the organization, those who have previously worked
in jobs similar to the job opening) should be benecial for an employer. Do empirical
studies support such hypothesized relationships?
5. It has been hypothesized that employee referrals tend to be more qualied applicants
and make better employees because they have received realistic job information from
the employee who referred them and because they have been prescreened by the current
employee of the organization. However, data have not been gathered from current em-
ployees concerning whether such events occurred. Do future studies support the realism
and prescreening hypotheses?
6. Very little attention has been given to the recruitment of so-called passive job seekers
(i.e., individuals who would consider taking a new job but are not actively looking for
one). What issues should be considered in recruiting such individuals?
DISCLOSURE STATEMENT
The author is not aware of any afliations, funding, or nancial holdings that might be perceived
as affecting the objectivity of this review.
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Annual Review of
Psychology
Prefatory
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Vision
Synesthesia
Jamie Ward p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p49
Evolutionary Psychology
Evolutionary Psychology: New Perspectives on Cognition
and Motivation
Leda Cosmides and John Tooby p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p 201
Origins of Human Cooperation and Morality
Michael Tomasello and Amrisha Vaish p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p 231
vi
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Sexual Prejudice
Gregory M. Herek and Kevin A. McLemore p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p 309
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Social Neuroscience
A Cultural Neuroscience Approach to the Biosocial Nature
of the Human Brain
Shihui Han, Georg Northoff, Kai Vogeley, Bruce E. Wexler,
Shinobu Kitayama, and Michael E.W. Varnum p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p 335
Organizational Climate/Culture
Organizational Climate and Culture
Benjamin Schneider, Mark G. Ehrhart, and William H. Macey p p p p p p p p p p p p p p p p p p p p p p p p 361
Health Psychology
Bringing the Laboratory and Clinic to the Community: Mobile
Technologies for Health Promotion and Disease Prevention
Robert M. Kaplan and Arthur A. Stone p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p 471
Research Methodology
Multivariate Statistical Analyses for Neuroimaging Data
Anthony R. McIntosh and Bratislav Misic p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p 499
Contents vii
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Indexes
Errata
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viii Contents
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