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Page 1

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 1
Q.1 Have you already cast your vote in the General Election which will be held on Thursday 7th May?/
Did you vote in the General Election held today across the United Kingdom?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Yes, by post 5116 2290 2823 168 503 695 968 1103 1679 2081 1346 617 1059 4371 342 639 499 408 343 447 470 701 522 473 272
36% 35% 36% 23% 27% 30% 36% 36% 44% 35% 36% 32% 39% 36% 47% 37% 38% 38% 30% 34% 31% 34% 36% 34% 38%
Yes, in person 9231 4265 4959 556 1363 1583 1692 1916 2121 3804 2434 1292 1679 7892 388 1070 815 649 802 870 1027 1358 913 901 438
64% 65% 64% 76% 73% 69% 63% 63% 56% 64% 64% 68% 61% 64% 53% 62% 62% 61% 70% 66% 68% 66% 63% 65% 61%
Yes, by proxy 37 18 19 10 6 3 6 6 6 20 11 3 2 31 2 5 3 5 2 1 4 5 4 3 3
* * * 1% * * * * * * * * * * * * * * * * * * * * *
No - - - - - - - - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - - - - - - - - - - -

Lord Ashcroft
Page 2

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 1
Q.1 Have you already cast your vote in the General Election which will be held on Thursday 7th May?/
Did you vote in the General Election held today across the United Kingdom?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Yes, by post 5116 2270 1756 490 165 98 164 32 871 306 437 1039 499 333 1631 1890 1417 473 631 164 195 25 2798 1615
36% 39% 32% 38% 40% 33% 29% 45% 39% 21% 38% 37% 38% 29% 38% 38% 35% 36% 38% 29% 31% 32% 39% 31%
Yes, in person 9231 3550 3751 809 244 197 396 39 1333 1170 720 1727 824 815 2642 3036 2659 828 1014 395 438 53 4339 3622
64% 61% 68% 62% 60% 67% 71% 55% 60% 79% 62% 62% 62% 71% 62% 61% 65% 63% 62% 70% 69% 68% 61% 69%
Yes, by proxy 37 12 17 5 - 1 1 - 2 3 - 8 6 6 12 11 11 3 1 6 2 - 13 16
* * * * - * * - * * - * * 1% * * * * * 1% * - * *
No - - - - - - - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - - - - - - - - - -

Lord Ashcroft
Page 3

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 1
Q.1 Have you already cast your vote in the General Election which will be held on Thursday 7th May?/
Did you vote in the General Election held today across the United Kingdom?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Yes, by post 5116 831 1453 158 4806 266 2957 243 1835 426 4690 2412 2545 2591 1054 1312
36% 33% 32% 29% 36% 32% 38% 31% 33% 43% 35% 34% 38% 38% 35% 33%
Yes, in person 9231 1718 3096 376 8590 554 4795 536 3732 571 8660 4660 4183 4243 1993 2607
64% 67% 68% 70% 64% 67% 62% 69% 67% 57% 65% 66% 62% 62% 65% 66%
Yes, by proxy 37 7 11 2 34 3 16 2 18 3 34 25 10 10 6 19
* * * * * * * * * * * * * * * *
No - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - -

Lord Ashcroft
Page 4

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 2
Q.2 Which party did you vote for?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Conservative 5832 2803 3026 130 411 670 1032 1382 2207 2560 1514 825 917 5214 241 624 527 504 531 599 522 1028 638 368 250
41% 43% 39% 18% 22% 29% 39% 46% 58% 43% 40% 43% 33% 42% 33% 36% 40% 47% 46% 45% 35% 50% 44% 27% 35%
Labour 5524 2294 3225 483 1058 1110 1020 982 871 2011 1543 731 1228 4896 374 870 602 407 466 469 682 582 444 313 315
38% 35% 41% 66% 57% 49% 38% 32% 23% 34% 41% 38% 45% 40% 51% 51% 46% 38% 41% 36% 45% 28% 31% 23% 44%
Liberal Democrat 1304 646 658 48 170 207 229 277 373 732 289 119 162 1168 43 116 89 53 69 130 188 236 244 94 42
9% 10% 8% 7% 9% 9% 9% 9% 10% 12% 8% 6% 6% 10% 6% 7% 7% 5% 6% 10% 13% 11% 17% 7% 6%
SNP 561 261 300 32 101 100 108 127 93 211 152 83 114 - - - - - - - - - - 561 -
4% 4% 4% 4% 5% 4% 4% 4% 2% 4% 4% 4% 4% - - - - - - - - - - 41% -
The UK Independence 409 227 182 8 40 54 99 99 109 87 90 81 151 382 42 42 42 40 33 55 36 72 20 6 21
Party 3% 3% 2% 1% 2% 2% 4% 3% 3% 1% 2% 4% 6% 3% 6% 2% 3% 4% 3% 4% 2% 3% 1% * 3%
The Green Party 296 147 148 16 31 59 77 65 48 118 81 25 70 289 13 23 21 22 23 35 38 78 36 4 3
2% 2% 2% 2% 2% 3% 3% 2% 1% 2% 2% 1% 3% 2% 2% 1% 2% 2% 2% 3% 3% 4% 3% * *
Plaid Cymru 71 39 31 4 11 15 14 14 13 24 25 4 18 - - - - - - - - - - - 71
* 1% * 1% 1% 1% 1% * * * 1% * 1% - - - - - - - - - - - 10%
The British National 6 2 4 - 2 1 1 2 - - - 3 3 6 1 1 - 2 1 - 1 - - - -
Party * * * - * * * * - - - * * * * * - * * - * - - - -
Another party 116 68 48 5 13 13 22 24 39 59 36 6 15 109 2 10 11 6 8 5 9 30 28 7 -
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% * 1% 1% * 1% 1% 1% 1% * 1% 1% 2% 1% -
Refused 265 86 179 8 35 52 64 53 53 103 61 35 62 230 16 28 25 28 16 25 25 38 29 24 11
2% 1% 2% 1% 2% 2% 2% 2% 1% 2% 2% 2% 2% 2% 2% 2% 2% 3% 1% 2% 2% 2% 2% 2% 2%

Lord Ashcroft
Page 5

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 2
Q.2 Which party did you vote for?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Conservative 5832 5832 - - - - - - 671 451 315 1026 756 510 2103 4036 373 205 930 21 36 4 5689 37
41% 100% - - - - - - 30% 30% 27% 37% 57% 44% 49% 82% 9% 16% 57% 4% 6% 5% 80% 1%
Labour 5524 - 5524 - - - - - 835 633 574 1179 395 377 1531 504 3356 384 287 329 73 32 417 4210
38% - 100% - - - - - 38% 43% 50% 43% 30% 33% 36% 10% 82% 29% 17% 58% 11% 41% 6% 80%
Liberal Democrat 1304 - - 1304 - - - - 303 185 126 315 93 85 197 242 209 646 44 70 14 2 464 396
9% - - 100% - - - - 14% 13% 11% 11% 7% 7% 5% 5% 5% 50% 3% 12% 2% 3% 6% 8%
SNP 561 - - - - - 561 - 49 28 25 68 35 98 258 2 25 8 - 10 501 - 54 366
4% - - - - - 100% - 2% 2% 2% 2% 3% 8% 6% * 1% 1% - 2% 79% - 1% 7%
The UK Independence 409 - - - 409 - - - 96 53 27 64 25 46 98 35 28 3 307 3 1 - 269 31
Party 3% - - - 100% - - - 4% 4% 2% 2% 2% 4% 2% 1% 1% * 19% 1% * - 4% 1%
The Green Party 296 - - - - 296 - - 103 48 38 47 12 20 28 51 41 29 28 123 2 1 76 103
2% - - - - 100% - - 5% 3% 3% 2% 1% 2% 1% 1% 1% 2% 2% 22% * 1% 1% 2%
Plaid Cymru 71 - - - - - - 71 23 10 4 13 3 3 15 3 14 2 2 3 - 39 20 26
* - - - - - - 100% 1% 1% * * * * * * * * * 1% - 50% * *
The British National 6 - - - - - - - - 3 1 - - - 2 - - - - - - - 1 2
Party * - - - - - - - - * * - - - * - - - - - - - * *
Another party 116 - - - - - - - 41 27 17 22 1 2 6 23 21 9 27 5 1 - 52 31
1% - - - - - - - 2% 2% 1% 1% * * * * 1% 1% 2% 1% * - 1% 1%
Refused 265 - - - - - - - 85 41 30 40 9 13 47 41 20 18 21 1 7 - 108 51
2% - - - - - - - 4% 3% 3% 1% 1% 1% 1% 1% * 1% 1% * 1% - 2% 1%

Lord Ashcroft
Page 6

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 2
Q.2 Which party did you vote for?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Conservative 5832 764 1873 136 5616 172 3922 212 1621 354 5478 1735 3978 4020 1273 420
41% 30% 41% 25% 42% 21% 50% 27% 29% 35% 41% 24% 59% 59% 42% 11%
Labour 5524 1233 1709 272 4934 537 2376 434 2618 396 5128 3552 1686 1721 1272 2245
38% 48% 37% 51% 37% 65% 31% 56% 47% 40% 38% 50% 25% 25% 42% 57%
Liberal Democrat 1304 226 411 71 1245 50 654 66 560 99 1205 1016 253 269 284 716
9% 9% 9% 13% 9% 6% 8% 8% 10% 10% 9% 14% 4% 4% 9% 18%
SNP 561 124 180 20 546 11 230 17 303 35 526 426 116 121 84 337
4% 5% 4% 4% 4% 1% 3% 2% 5% 4% 4% 6% 2% 2% 3% 9%
The UK Independence 409 59 136 4 398 6 235 9 162 19 390 15 388 393 7 3
Party 3% 2% 3% 1% 3% 1% 3% 1% 3% 2% 3% * 6% 6% * *
The Green Party 296 53 109 17 276 19 109 21 157 16 280 176 109 111 66 108
2% 2% 2% 3% 2% 2% 1% 3% 3% 2% 2% 2% 2% 2% 2% 3%
Plaid Cymru 71 17 21 - 70 1 30 2 36 4 67 39 27 28 15 23
* 1% * - 1% * * * 1% * 1% 1% * * * 1%
The British National 6 3 - - 6 - 4 - 2 - 6 3 3 3 - 3
Party * * - - * - * - * - * * * * - *
Another party 116 16 47 5 112 2 62 3 46 10 106 49 65 65 18 31
1% 1% 1% 1% 1% * 1% * 1% 1% 1% 1% 1% 1% 1% 1%
Refused 265 61 74 11 227 25 146 17 80 67 198 86 113 113 34 52
2% 2% 2% 2% 2% 3% 2% 2% 1% 7% 1% 1% 2% 2% 1% 1%

Lord Ashcroft
Page 7

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 3
Q.2 Which party did you vote for?
Base: All respondents willing to say who they voted for

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14119 6487 7622 726 1837 2229 2602 2972 3753 5802 3730 1877 2678 12064 716 1686 1292 1034 1131 1293 1476 2026 1410 1353 702
Conservative 5832 2803 3026 130 411 670 1032 1382 2207 2560 1514 825 917 5214 241 624 527 504 531 599 522 1028 638 368 250
41% 43% 40% 18% 22% 30% 40% 47% 59% 44% 41% 44% 34% 43% 34% 37% 41% 49% 47% 46% 35% 51% 45% 27% 36%
Labour 5524 2294 3225 483 1058 1110 1020 982 871 2011 1543 731 1228 4896 374 870 602 407 466 469 682 582 444 313 315
39% 35% 42% 67% 58% 50% 39% 33% 23% 35% 41% 39% 46% 41% 52% 52% 47% 39% 41% 36% 46% 29% 31% 23% 45%
Liberal Democrat 1304 646 658 48 170 207 229 277 373 732 289 119 162 1168 43 116 89 53 69 130 188 236 244 94 42
9% 10% 9% 7% 9% 9% 9% 9% 10% 13% 8% 6% 6% 10% 6% 7% 7% 5% 6% 10% 13% 12% 17% 7% 6%
SNP 561 261 300 32 101 100 108 127 93 211 152 83 114 - - - - - - - - - - 561 -
4% 4% 4% 4% 5% 4% 4% 4% 2% 4% 4% 4% 4% - - - - - - - - - - 41% -
The UK Independence 409 227 182 8 40 54 99 99 109 87 90 81 151 382 42 42 42 40 33 55 36 72 20 6 21
Party 3% 3% 2% 1% 2% 2% 4% 3% 3% 1% 2% 4% 6% 3% 6% 2% 3% 4% 3% 4% 2% 4% 1% * 3%
The Green Party 296 147 148 16 31 59 77 65 48 118 81 25 70 289 13 23 21 22 23 35 38 78 36 4 3
2% 2% 2% 2% 2% 3% 3% 2% 1% 2% 2% 1% 3% 2% 2% 1% 2% 2% 2% 3% 3% 4% 3% * *
Plaid Cymru 71 39 31 4 11 15 14 14 13 24 25 4 18 - - - - - - - - - - - 71
1% 1% * 1% 1% 1% 1% * * * 1% * 1% - - - - - - - - - - - 10%
The British National 6 2 4 - 2 1 1 2 - - - 3 3 6 1 1 - 2 1 - 1 - - - -
Party * * * - * * * * - - - * * * * * - * * - * - - - -
Another party 116 68 48 5 13 13 22 24 39 59 36 6 15 109 2 10 11 6 8 5 9 30 28 7 -
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% * 1% 1% * 1% 1% 1% 1% * 1% 1% 2% 1% -

Lord Ashcroft
Page 8

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 3
Q.2 Which party did you vote for?
Base: All respondents willing to say who they voted for

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14119 5832 5524 1304 409 296 561 71 2121 1438 1127 2734 1320 1141 4238 4896 4067 1286 1625 564 628 78 7042 5202
Conservative 5832 5832 - - - - - - 671 451 315 1026 756 510 2103 4036 373 205 930 21 36 4 5689 37
41% 100% - - - - - - 32% 31% 28% 38% 57% 45% 50% 82% 9% 16% 57% 4% 6% 5% 81% 1%
Labour 5524 - 5524 - - - - - 835 633 574 1179 395 377 1531 504 3356 384 287 329 73 32 417 4210
39% - 100% - - - - - 39% 44% 51% 43% 30% 33% 36% 10% 83% 30% 18% 58% 12% 41% 6% 81%
Liberal Democrat 1304 - - 1304 - - - - 303 185 126 315 93 85 197 242 209 646 44 70 14 2 464 396
9% - - 100% - - - - 14% 13% 11% 12% 7% 7% 5% 5% 5% 50% 3% 12% 2% 3% 7% 8%
SNP 561 - - - - - 561 - 49 28 25 68 35 98 258 2 25 8 - 10 501 - 54 366
4% - - - - - 100% - 2% 2% 2% 2% 3% 9% 6% * 1% 1% - 2% 80% - 1% 7%
The UK Independence 409 - - - 409 - - - 96 53 27 64 25 46 98 35 28 3 307 3 1 - 269 31
Party 3% - - - 100% - - - 5% 4% 2% 2% 2% 4% 2% 1% 1% * 19% 1% * - 4% 1%
The Green Party 296 - - - - 296 - - 103 48 38 47 12 20 28 51 41 29 28 123 2 1 76 103
2% - - - - 100% - - 5% 3% 3% 2% 1% 2% 1% 1% 1% 2% 2% 22% * 1% 1% 2%
Plaid Cymru 71 - - - - - - 71 23 10 4 13 3 3 15 3 14 2 2 3 - 39 20 26
1% - - - - - - 100% 1% 1% * * * * * * * * * 1% - 50% * *
The British National 6 - - - - - - - - 3 1 - - - 2 - - - - - - - 1 2
Party * - - - - - - - - * * - - - * - - - - - - - * *
Another party 116 - - - - - - - 41 27 17 22 1 2 6 23 21 9 27 5 1 - 52 31
1% - - - - - - - 2% 2% 2% 1% * * * * 1% 1% 2% 1% * - 1% 1%

Lord Ashcroft
Page 9

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 3
Q.2 Which party did you vote for?
Base: All respondents willing to say who they voted for

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14119 2495 4486 525 13203 798 7622 764 5505 933 13186 7011 6625 6731 3019 3886
Conservative 5832 764 1873 136 5616 172 3922 212 1621 354 5478 1735 3978 4020 1273 420
41% 31% 42% 26% 43% 22% 51% 28% 29% 38% 42% 25% 60% 60% 42% 11%
Labour 5524 1233 1709 272 4934 537 2376 434 2618 396 5128 3552 1686 1721 1272 2245
39% 49% 38% 52% 37% 67% 31% 57% 48% 42% 39% 51% 25% 26% 42% 58%
Liberal Democrat 1304 226 411 71 1245 50 654 66 560 99 1205 1016 253 269 284 716
9% 9% 9% 14% 9% 6% 9% 9% 10% 11% 9% 14% 4% 4% 9% 18%
SNP 561 124 180 20 546 11 230 17 303 35 526 426 116 121 84 337
4% 5% 4% 4% 4% 1% 3% 2% 6% 4% 4% 6% 2% 2% 3% 9%
The UK Independence 409 59 136 4 398 6 235 9 162 19 390 15 388 393 7 3
Party 3% 2% 3% 1% 3% 1% 3% 1% 3% 2% 3% * 6% 6% * *
The Green Party 296 53 109 17 276 19 109 21 157 16 280 176 109 111 66 108
2% 2% 2% 3% 2% 2% 1% 3% 3% 2% 2% 3% 2% 2% 2% 3%
Plaid Cymru 71 17 21 - 70 1 30 2 36 4 67 39 27 28 15 23
1% 1% * - 1% * * * 1% * 1% 1% * * * 1%
The British National 6 3 - - 6 - 4 - 2 - 6 3 3 3 - 3
Party * * - - * - * - * - * * * * - *
Another party 116 16 47 5 112 2 62 3 46 10 106 49 65 65 18 31
1% 1% 1% 1% 1% * 1% * 1% 1% 1% 1% 1% 1% 1% 1%

Lord Ashcroft
Page 10

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 4
Q.3 When did you finally decide which party to vote for?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
On polling day 2206 891 1314 115 347 434 455 426 429 824 592 294 493 1898 131 248 197 162 176 191 231 317 245 188 120
15% 14% 17% 16% 19% 19% 17% 14% 11% 14% 16% 15% 18% 15% 18% 14% 15% 15% 15% 14% 15% 15% 17% 14% 17%
In the last few days 1479 627 850 96 250 298 258 275 302 642 384 200 252 1274 63 155 138 92 109 143 184 230 160 124 81
10% 10% 11% 13% 13% 13% 10% 9% 8% 11% 10% 10% 9% 10% 9% 9% 10% 9% 10% 11% 12% 11% 11% 9% 11%
In the last week 1157 506 650 73 190 231 241 217 205 467 318 149 221 1026 66 128 97 94 101 113 137 171 119 78 53
8% 8% 8% 10% 10% 10% 9% 7% 5% 8% 8% 8% 8% 8% 9% 7% 7% 9% 9% 9% 9% 8% 8% 6% 7%
In the last month 2774 1255 1517 188 414 442 523 577 630 1147 752 354 513 2400 139 337 267 208 227 259 269 399 295 240 134
19% 19% 19% 26% 22% 19% 20% 19% 17% 19% 20% 19% 19% 20% 19% 20% 20% 20% 20% 20% 18% 19% 21% 17% 19%
Since the beginning of 1329 657 671 57 146 185 252 278 411 564 329 183 246 1133 68 163 133 105 109 127 111 195 122 133 63
the year 9% 10% 9% 8% 8% 8% 9% 9% 11% 10% 9% 10% 9% 9% 9% 10% 10% 10% 10% 10% 7% 9% 8% 10% 9%
Longer than a year ago 1154 675 477 39 125 165 189 258 378 534 314 148 153 947 57 144 92 89 91 90 125 164 95 151 56
8% 10% 6% 5% 7% 7% 7% 9% 10% 9% 8% 8% 6% 8% 8% 8% 7% 8% 8% 7% 8% 8% 7% 11% 8%
I have always known how 4285 1962 2322 166 400 526 748 994 1451 1727 1102 584 862 3616 208 539 393 312 334 395 444 588 403 463 206
I would end up voting 30% 30% 30% 23% 21% 23% 28% 33% 38% 29% 29% 31% 31% 29% 28% 31% 30% 29% 29% 30% 30% 28% 28% 34% 29%

Lord Ashcroft
Page 11

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 4
Q.3 When did you finally decide which party to vote for?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
On polling day 2206 671 835 303 96 103 49 23 2206 - - - - - - 583 546 273 375 96 72 13 1048 602
15% 12% 15% 23% 23% 35% 9% 32% 100% - - - - - - 12% 13% 21% 23% 17% 11% 17% 15% 11%
In the last few days 1479 451 633 185 53 48 28 10 - 1479 - - - - - 422 375 173 201 67 45 13 669 485
10% 8% 11% 14% 13% 16% 5% 14% - 100% - - - - - 9% 9% 13% 12% 12% 7% 17% 9% 9%
In the last week 1157 315 574 126 27 38 25 4 - - 1157 - - - - 324 328 119 157 54 32 8 469 482
8% 5% 10% 10% 7% 13% 4% 6% - - 100% - - - - 7% 8% 9% 10% 10% 5% 10% 7% 9%
In the last month 2774 1026 1179 315 64 47 68 13 - - - 2774 - - - 725 787 319 385 170 86 16 1234 1173
19% 18% 21% 24% 16% 16% 12% 18% - - - 100% - - - 15% 19% 24% 23% 30% 14% 21% 17% 22%
Since the beginning of 1329 756 395 93 25 12 35 3 - - - - 1329 - - 493 329 105 213 62 45 4 815 420
the year 9% 13% 7% 7% 6% 4% 6% 4% - - - - 100% - - 10% 8% 8% 13% 11% 7% 5% 11% 8%
Longer than a year ago 1154 510 377 85 46 20 98 3 - - - - - 1154 - 427 304 98 109 64 101 5 590 489
8% 9% 7% 7% 11% 7% 17% 4% - - - - - 100% - 9% 7% 8% 7% 11% 16% 6% 8% 9%
I have always known how 4285 2103 1531 197 98 28 258 15 - - - - - - 4285 1963 1418 217 206 52 254 19 2325 1602
I would end up voting 30% 36% 28% 15% 24% 9% 46% 21% - - - - - - 100% 40% 35% 17% 13% 9% 40% 24% 33% 30%

Lord Ashcroft
Page 12

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 4
Q.3 When did you finally decide which party to vote for?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
On polling day 2206 471 713 87 2033 150 1171 127 857 102 2104 968 1137 1182 433 490
15% 18% 16% 16% 15% 18% 15% 16% 15% 10% 16% 14% 17% 17% 14% 12%
In the last few days 1479 322 526 71 1339 124 768 103 575 69 1410 724 687 705 309 397
10% 13% 12% 13% 10% 15% 10% 13% 10% 7% 11% 10% 10% 10% 10% 10%
In the last week 1157 253 387 52 1065 82 618 66 450 78 1079 594 497 503 268 320
8% 10% 8% 10% 8% 10% 8% 8% 8% 8% 8% 8% 7% 7% 9% 8%
In the last month 2774 485 940 110 2597 153 1396 139 1183 176 2598 1450 1202 1216 581 855
19% 19% 21% 21% 19% 19% 18% 18% 21% 18% 19% 20% 18% 18% 19% 22%
Since the beginning of 1329 194 416 48 1252 63 730 79 497 93 1236 579 716 720 261 314
the year 9% 8% 9% 9% 9% 8% 9% 10% 9% 9% 9% 8% 11% 11% 9% 8%
Longer than a year ago 1154 187 365 47 1094 50 585 72 481 114 1040 629 508 511 231 395
8% 7% 8% 9% 8% 6% 8% 9% 9% 11% 8% 9% 8% 7% 8% 10%
I have always known how 4285 644 1213 121 4050 201 2500 195 1542 368 3917 2153 1991 2007 970 1167
I would end up voting 30% 25% 27% 23% 30% 24% 32% 25% 28% 37% 29% 30% 30% 29% 32% 30%

Lord Ashcroft
Page 13

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 5
Q.4 Which party did you vote for in the previous general election, held in 2015?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Conservative 4937 2316 2619 116 461 629 833 1095 1803 2369 1299 616 641 4487 178 551 403 406 458 510 533 917 531 257 193
34% 35% 34% 16% 25% 28% 31% 36% 47% 40% 34% 32% 23% 36% 24% 32% 31% 38% 40% 39% 36% 44% 37% 19% 27%
Labour 4087 1807 2277 250 650 776 845 797 769 1524 1103 529 923 3605 310 665 464 295 331 317 545 387 291 254 228
28% 27% 29% 34% 35% 34% 32% 26% 20% 26% 29% 28% 34% 29% 42% 39% 35% 28% 29% 24% 36% 19% 20% 18% 32%
The UK Independence 1646 869 777 31 103 179 355 431 547 479 398 307 458 1541 114 185 185 160 151 213 82 272 179 21 84
Party 11% 13% 10% 4% 6% 8% 13% 14% 14% 8% 10% 16% 17% 13% 16% 11% 14% 15% 13% 16% 5% 13% 12% 2% 12%
Liberal Democrat 1304 611 693 31 173 216 205 294 385 700 341 112 146 1150 49 116 109 68 85 115 160 216 232 103 51
9% 9% 9% 4% 9% 9% 8% 10% 10% 12% 9% 6% 5% 9% 7% 7% 8% 6% 7% 9% 11% 10% 16% 7% 7%
SNP 635 291 344 32 110 109 126 149 109 240 164 96 134 - - - - - - - - - - 635 -
4% 4% 4% 4% 6% 5% 5% 5% 3% 4% 4% 5% 5% - - - - - - - - - - 46% -
The Green Party 565 240 324 61 119 128 97 98 62 202 163 67 131 513 31 50 41 38 37 54 70 109 83 29 23
4% 4% 4% 8% 6% 6% 4% 3% 2% 3% 4% 4% 5% 4% 4% 3% 3% 4% 3% 4% 5% 5% 6% 2% 3%
Plaid Cymru 78 43 35 3 13 15 16 13 18 28 19 9 22 - - - - - - - - - - - 78
1% 1% * * 1% 1% 1% * * * 1% * 1% - - - - - - - - - - - 11%
The British National 14 6 8 1 2 3 3 3 2 3 1 5 5 14 3 2 - 4 1 - 4 - - - -
Party * * * * * * * * * * * * * * * * - * * - * - - - -
Another party 91 55 36 1 16 11 20 20 23 33 32 5 21 74 - 11 6 5 4 4 9 20 15 11 6
1% 1% * * 1% * 1% 1% 1% 1% 1% * 1% 1% - 1% * * * * 1% 1% 1% 1% 1%
Did not Vote in the 751 260 487 196 164 153 109 78 51 239 209 126 176 670 34 105 78 65 60 77 71 106 74 39 42
2015 Election 5% 4% 6% 27% 9% 7% 4% 3% 1% 4% 6% 7% 6% 5% 5% 6% 6% 6% 5% 6% 5% 5% 5% 3% 6%
Can't remember 158 37 121 9 38 39 35 21 16 40 47 18 51 134 5 16 15 12 14 16 14 22 20 19 5
1% 1% 2% 1% 2% 2% 1% 1% * 1% 1% 1% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Refused 118 38 80 3 23 23 22 26 21 48 15 22 32 106 8 13 16 9 6 12 13 15 14 9 3
1% 1% 1% * 1% 1% 1% 1% 1% 1% * 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% *

Lord Ashcroft
Page 14

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 5
Q.4 Which party did you vote for in the previous general election, held in 2015?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Conservative 4937 4036 504 242 35 51 2 3 583 422 324 725 493 427 1963 4937 - - - - - - 4275 365
34% 69% 9% 19% 9% 17% * 4% 26% 29% 28% 26% 37% 37% 46% 100% - - - - - - 60% 7%
Labour 4087 373 3356 209 28 41 25 14 546 375 328 787 329 304 1418 - 4087 - - - - - 663 2803
28% 6% 61% 16% 7% 14% 4% 20% 25% 25% 28% 28% 25% 26% 33% - 100% - - - - - 9% 53%
The UK Independence 1646 930 287 44 307 28 - 2 375 201 157 385 213 109 206 - - - 1646 - - - 1224 207
Party 11% 16% 5% 3% 75% 9% - 3% 17% 14% 14% 14% 16% 9% 5% - - - 100% - - - 17% 4%
Liberal Democrat 1304 205 384 646 3 29 8 2 273 173 119 319 105 98 217 - - 1304 - - - - 482 487
9% 4% 7% 50% 1% 10% 1% 3% 12% 12% 10% 11% 8% 8% 5% - - 100% - - - - 7% 9%
SNP 635 36 73 14 1 2 501 - 72 45 32 86 45 101 254 - - - - - 635 - 93 397
4% 1% 1% 1% * 1% 89% - 3% 3% 3% 3% 3% 9% 6% - - - - - 100% - 1% 8%
The Green Party 565 21 329 70 3 123 10 3 96 67 54 170 62 64 52 - - - - 565 - - 56 417
4% * 6% 5% 1% 42% 2% 4% 4% 5% 5% 6% 5% 6% 1% - - - - 100% - - 1% 8%
Plaid Cymru 78 4 32 2 - 1 - 39 13 13 8 16 4 5 19 - - - - - - 78 17 47
1% * 1% * - * - 55% 1% 1% 1% 1% * * * - - - - - - 100% * 1%
The British National 14 3 3 - 4 - - - 4 3 2 - 1 1 3 - - - - - - - 7 2
Party * * * - 1% - - - * * * - * * * - - - - - - - * *
Another party 91 14 42 5 2 3 - 2 23 12 9 25 6 5 11 - - - - - - - 30 48
1% * 1% * * 1% - 3% 1% 1% 1% 1% * * * - - - - - - - * 1%
Did not Vote in the 751 168 446 53 20 12 10 6 142 124 91 206 55 31 102 - - - - - - - 213 400
2015 Election 5% 3% 8% 4% 5% 4% 2% 8% 6% 8% 8% 7% 4% 3% 2% - - - - - - - 3% 8%
Can't remember 158 35 64 19 5 4 5 - 58 25 23 29 10 1 12 - - - - - - - 48 58
1% 1% 1% 1% 1% 1% 1% - 3% 2% 2% 1% 1% * * - - - - - - - 1% 1%
Refused 118 7 4 - 1 2 - - 21 19 10 26 6 8 28 - - - - - - - 42 22
1% * * - * 1% - - 1% 1% 1% 1% * 1% 1% - - - - - - - 1% *

Lord Ashcroft
Page 15

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 5
Q.4 Which party did you vote for in the previous general election, held in 2015?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Conservative 4937 691 1696 115 4709 196 3298 215 1361 319 4618 2002 2858 2897 1294 669
34% 27% 37% 21% 35% 24% 42% 28% 24% 32% 35% 28% 42% 42% 42% 17%
Labour 4087 909 1202 198 3636 411 1931 303 1780 312 3775 2724 1257 1291 971 1719
28% 36% 26% 37% 27% 50% 25% 39% 32% 31% 28% 38% 19% 19% 32% 44%
The UK Independence 1646 231 487 38 1613 14 1013 54 560 71 1575 62 1575 1580 32 25
Party 11% 9% 11% 7% 12% 2% 13% 7% 10% 7% 12% 1% 23% 23% 1% 1%
Liberal Democrat 1304 241 400 70 1251 46 619 71 592 106 1198 951 323 343 325 606
9% 9% 9% 13% 9% 6% 8% 9% 11% 11% 9% 13% 5% 5% 11% 15%
SNP 635 140 198 26 616 14 272 19 329 39 596 442 173 178 98 339
4% 5% 4% 5% 5% 2% 4% 2% 6% 4% 4% 6% 3% 3% 3% 9%
The Green Party 565 93 201 46 527 32 147 44 363 40 525 417 137 139 137 278
4% 4% 4% 9% 4% 4% 2% 6% 6% 4% 4% 6% 2% 2% 4% 7%
Plaid Cymru 78 20 17 1 77 1 29 2 44 5 73 53 22 22 13 40
1% 1% * * 1% * * * 1% 1% 1% 1% * * * 1%
The British National 14 3 3 - 13 1 8 - 6 1 13 2 10 10 1 1
Party * * * - * * * - * * * * * * * *
Another party 91 13 30 4 85 4 33 4 51 13 78 56 34 34 15 41
1% 1% 1% 1% 1% * * 1% 1% 1% 1% 1% 1% * * 1%
Did not Vote in the 751 160 246 26 667 81 283 46 408 54 697 291 244 245 121 169
2015 Election 5% 6% 5% 5% 5% 10% 4% 6% 7% 5% 5% 4% 4% 4% 4% 4%
Can't remember 158 28 45 9 139 12 71 13 63 20 138 60 79 79 34 26
1% 1% 1% 2% 1% 1% 1% 2% 1% 2% 1% 1% 1% 1% 1% 1%
Refused 118 27 35 3 97 11 64 10 28 20 98 37 26 26 12 25
1% 1% 1% 1% 1% 1% 1% 1% 1% 2% 1% 1% * * * 1%

Lord Ashcroft
Page 16

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 6
Q.4 Which party did you vote for in the previous general election, held in 2015?
Base: All respondents who gave a party

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 13357 6238 7113 526 1647 2066 2500 2900 3718 5578 3520 1746 2481 11384 685 1580 1208 976 1067 1213 1403 1921 1331 1310 663
Conservative 4937 2316 2619 116 461 629 833 1095 1803 2369 1299 616 641 4487 178 551 403 406 458 510 533 917 531 257 193
37% 37% 37% 22% 28% 30% 33% 38% 48% 42% 37% 35% 26% 39% 26% 35% 33% 42% 43% 42% 38% 48% 40% 20% 29%
Labour 4087 1807 2277 250 650 776 845 797 769 1524 1103 529 923 3605 310 665 464 295 331 317 545 387 291 254 228
31% 29% 32% 48% 39% 38% 34% 27% 21% 27% 31% 30% 37% 32% 45% 42% 38% 30% 31% 26% 39% 20% 22% 19% 34%
The UK Independence 1646 869 777 31 103 179 355 431 547 479 398 307 458 1541 114 185 185 160 151 213 82 272 179 21 84
Party 12% 14% 11% 6% 6% 9% 14% 15% 15% 9% 11% 18% 18% 14% 17% 12% 15% 16% 14% 18% 6% 14% 13% 2% 13%
Liberal Democrat 1304 611 693 31 173 216 205 294 385 700 341 112 146 1150 49 116 109 68 85 115 160 216 232 103 51
10% 10% 10% 6% 11% 10% 8% 10% 10% 13% 10% 6% 6% 10% 7% 7% 9% 7% 8% 9% 11% 11% 17% 8% 8%
SNP 635 291 344 32 110 109 126 149 109 240 164 96 134 - - - - - - - - - - 635 -
5% 5% 5% 6% 7% 5% 5% 5% 3% 4% 5% 5% 5% - - - - - - - - - - 48% -
The Green Party 565 240 324 61 119 128 97 98 62 202 163 67 131 513 31 50 41 38 37 54 70 109 83 29 23
4% 4% 5% 12% 7% 6% 4% 3% 2% 4% 5% 4% 5% 5% 5% 3% 3% 4% 3% 4% 5% 6% 6% 2% 3%
Plaid Cymru 78 43 35 3 13 15 16 13 18 28 19 9 22 - - - - - - - - - - - 78
1% 1% * 1% 1% 1% 1% * * 1% 1% 1% 1% - - - - - - - - - - - 12%
The British National 14 6 8 1 2 3 3 3 2 3 1 5 5 14 3 2 - 4 1 - 4 - - - -
Party * * * * * * * * * * * * * * * * - * * - * - - - -
Another party 91 55 36 1 16 11 20 20 23 33 32 5 21 74 - 11 6 5 4 4 9 20 15 11 6
1% 1% 1% * 1% 1% 1% 1% 1% 1% 1% * 1% 1% - 1% * 1% * * 1% 1% 1% 1% 1%

Lord Ashcroft
Page 17

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 6
Q.4 Which party did you vote for in the previous general election, held in 2015?
Base: All respondents who gave a party

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 13357 5622 5010 1232 383 278 546 65 1985 1311 1033 2513 1258 1114 4143 4937 4087 1304 1646 565 635 78 6847 4773
Conservative 4937 4036 504 242 35 51 2 3 583 422 324 725 493 427 1963 4937 - - - - - - 4275 365
37% 72% 10% 20% 9% 18% * 5% 29% 32% 31% 29% 39% 38% 47% 100% - - - - - - 62% 8%
Labour 4087 373 3356 209 28 41 25 14 546 375 328 787 329 304 1418 - 4087 - - - - - 663 2803
31% 7% 67% 17% 7% 15% 5% 22% 28% 29% 32% 31% 26% 27% 34% - 100% - - - - - 10% 59%
The UK Independence 1646 930 287 44 307 28 - 2 375 201 157 385 213 109 206 - - - 1646 - - - 1224 207
Party 12% 17% 6% 4% 80% 10% - 3% 19% 15% 15% 15% 17% 10% 5% - - - 100% - - - 18% 4%
Liberal Democrat 1304 205 384 646 3 29 8 2 273 173 119 319 105 98 217 - - 1304 - - - - 482 487
10% 4% 8% 52% 1% 10% 1% 3% 14% 13% 12% 13% 8% 9% 5% - - 100% - - - - 7% 10%
SNP 635 36 73 14 1 2 501 - 72 45 32 86 45 101 254 - - - - - 635 - 93 397
5% 1% 1% 1% * 1% 92% - 4% 3% 3% 3% 4% 9% 6% - - - - - 100% - 1% 8%
The Green Party 565 21 329 70 3 123 10 3 96 67 54 170 62 64 52 - - - - 565 - - 56 417
4% * 7% 6% 1% 44% 2% 5% 5% 5% 5% 7% 5% 6% 1% - - - - 100% - - 1% 9%
Plaid Cymru 78 4 32 2 - 1 - 39 13 13 8 16 4 5 19 - - - - - - 78 17 47
1% * 1% * - * - 60% 1% 1% 1% 1% * * * - - - - - - 100% * 1%
The British National 14 3 3 - 4 - - - 4 3 2 - 1 1 3 - - - - - - - 7 2
Party * * * - 1% - - - * * * - * * * - - - - - - - * *
Another party 91 14 42 5 2 3 - 2 23 12 9 25 6 5 11 - - - - - - - 30 48
1% * 1% * 1% 1% - 3% 1% 1% 1% 1% * * * - - - - - - - * 1%

Lord Ashcroft
Page 18

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 6
Q.4 Which party did you vote for in the previous general election, held in 2015?
Base: All respondents who gave a party

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 13357 2341 4234 498 12527 719 7350 712 5086 906 12451 6709 6389 6494 2886 3718
Conservative 4937 691 1696 115 4709 196 3298 215 1361 319 4618 2002 2858 2897 1294 669
37% 30% 40% 23% 38% 27% 45% 30% 27% 35% 37% 30% 45% 45% 45% 18%
Labour 4087 909 1202 198 3636 411 1931 303 1780 312 3775 2724 1257 1291 971 1719
31% 39% 28% 40% 29% 57% 26% 43% 35% 34% 30% 41% 20% 20% 34% 46%
The UK Independence 1646 231 487 38 1613 14 1013 54 560 71 1575 62 1575 1580 32 25
Party 12% 10% 12% 8% 13% 2% 14% 8% 11% 8% 13% 1% 25% 24% 1% 1%
Liberal Democrat 1304 241 400 70 1251 46 619 71 592 106 1198 951 323 343 325 606
10% 10% 9% 14% 10% 6% 8% 10% 12% 12% 10% 14% 5% 5% 11% 16%
SNP 635 140 198 26 616 14 272 19 329 39 596 442 173 178 98 339
5% 6% 5% 5% 5% 2% 4% 3% 6% 4% 5% 7% 3% 3% 3% 9%
The Green Party 565 93 201 46 527 32 147 44 363 40 525 417 137 139 137 278
4% 4% 5% 9% 4% 4% 2% 6% 7% 4% 4% 6% 2% 2% 5% 7%
Plaid Cymru 78 20 17 1 77 1 29 2 44 5 73 53 22 22 13 40
1% 1% * * 1% * * * 1% 1% 1% 1% * * * 1%
The British National 14 3 3 - 13 1 8 - 6 1 13 2 10 10 1 1
Party * * * - * * * - * * * * * * * *
Another party 91 13 30 4 85 4 33 4 51 13 78 56 34 34 15 41
1% 1% 1% 1% 1% 1% * 1% 1% 1% 1% 1% 1% 1% 1% 1%

Lord Ashcroft
Page 19

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 7
Q.5 How did you vote in the EU referendum, held in June 2016?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
I voted for the UK to 7097 3290 3803 492 1179 1272 1241 1323 1590 3447 1928 718 990 5857 344 848 593 464 509 565 879 974 681 895 345
remain in the EU 49% 50% 49% 67% 63% 56% 47% 44% 42% 58% 51% 38% 36% 48% 47% 49% 45% 44% 44% 43% 59% 47% 47% 65% 48%
I voted for the UK to 6738 3102 3631 149 578 884 1337 1624 2166 2293 1728 1108 1592 5965 365 794 656 562 593 700 555 1016 724 430 343
leave the EU 47% 47% 47% 20% 31% 39% 50% 54% 57% 39% 46% 58% 58% 49% 50% 46% 50% 53% 52% 53% 37% 49% 50% 31% 48%
I did not vote in the 462 158 303 87 96 100 72 67 40 135 117 78 130 397 18 62 56 32 39 46 57 63 24 45 20
EU referendum 3% 2% 4% 12% 5% 4% 3% 2% 1% 2% 3% 4% 5% 3% 2% 4% 4% 3% 3% 3% 4% 3% 2% 3% 3%
Refused 87 23 64 6 19 25 16 11 10 30 18 8 28 75 5 10 12 4 6 7 10 11 10 7 5
1% * 1% 1% 1% 1% 1% * * 1% * * 1% 1% 1% 1% 1% * 1% 1% 1% 1% 1% 1% 1%

Lord Ashcroft
Page 20

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 7
Q.5 How did you vote in the EU referendum, held in June 2016?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
I voted for the UK to 7097 1735 3552 1016 15 176 426 39 968 724 594 1450 579 629 2153 2002 2724 951 62 417 442 53 2332 3645
remain in the EU 49% 30% 64% 78% 4% 59% 76% 55% 44% 49% 51% 52% 44% 55% 50% 41% 67% 73% 4% 74% 70% 68% 33% 69%
I voted for the UK to 6738 3978 1686 253 388 109 116 27 1137 687 497 1202 716 508 1991 2858 1257 323 1575 137 173 22 4650 1340
leave the EU 47% 68% 31% 19% 95% 37% 21% 38% 52% 46% 43% 43% 54% 44% 46% 58% 31% 25% 96% 24% 27% 28% 65% 26%
I did not vote in the 462 109 268 31 4 9 16 5 76 57 58 105 32 14 120 67 98 27 8 11 18 3 143 247
EU referendum 3% 2% 5% 2% 1% 3% 3% 7% 3% 4% 5% 4% 2% 1% 3% 1% 2% 2% * 2% 3% 4% 2% 5%
Refused 87 10 18 4 2 2 3 - 25 11 8 17 2 3 21 10 8 3 1 - 2 - 25 21
1% * * * * 1% 1% - 1% 1% 1% 1% * * * * * * * - * - * *

Lord Ashcroft
Page 21

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 7
Q.5 How did you vote in the EU referendum, held in June 2016?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
I voted for the UK to 7097 1414 2378 364 6503 525 3304 456 3208 539 6558 7097 - 106 3053 3938
remain in the EU 49% 55% 52% 68% 48% 64% 43% 58% 57% 54% 49% 100% - 2% 100% 100%
I voted for the UK to 6738 1011 2042 154 6452 232 4197 273 2163 395 6343 - 6738 6738 - -
leave the EU 47% 40% 45% 29% 48% 28% 54% 35% 39% 40% 47% - 100% 98% - -
I did not vote in the 462 106 117 14 408 50 227 38 188 52 410 - - - - -
EU referendum 3% 4% 3% 3% 3% 6% 3% 5% 3% 5% 3% - - - - -
Refused 87 25 23 4 67 16 40 14 26 14 73 - - - - -
1% 1% 1% 1% * 2% 1% 2% * 1% 1% - - - - -

Lord Ashcroft
Page 22

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 8
Q.6 Which of the following statements comes closest to your view even if you do not agree with any of them entirely?
Base: All respondents who voted in the EU referendum

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 13835 6392 7434 641 1757 2156 2578 2947 3756 5740 3656 1826 2582 11822 709 1642 1249 1026 1102 1265 1434 1990 1405 1325 688
I voted for Britain to 6844 3167 3672 156 605 904 1350 1640 2189 2339 1751 1123 1614 6054 371 808 665 572 600 705 576 1028 729 441 349
leave the EU at the 49% 50% 49% 24% 34% 42% 52% 56% 58% 41% 48% 62% 63% 51% 52% 49% 53% 56% 54% 56% 40% 52% 52% 33% 51%
referendum and I now
want Brexit to happen
as soon as possible
I voted for Britain to 3053 1400 1651 226 468 506 531 585 737 1404 874 344 425 2591 163 382 275 210 266 245 327 436 287 305 157
remain in the EU at the 22% 22% 22% 35% 27% 23% 21% 20% 20% 24% 24% 19% 16% 22% 23% 23% 22% 20% 24% 19% 23% 22% 20% 23% 23%
referendum, but the
result to leave the EU
must be honoured and we
need to get on with it
I voted for Britain to 3938 1825 2111 259 684 746 697 722 830 1997 1031 359 543 3177 175 452 309 244 236 315 531 526 389 579 182
remain in the EU at the 28% 29% 28% 40% 39% 35% 27% 24% 22% 35% 28% 20% 21% 27% 25% 28% 25% 24% 21% 25% 37% 26% 28% 44% 26%
referendum and would
still like to prevent
Brexit from happening
if at all possible

Lord Ashcroft
Page 23

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 8
Q.6 Which of the following statements comes closest to your view even if you do not agree with any of them entirely?
Base: All respondents who voted in the EU referendum

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 13835 5713 5238 1269 403 285 542 66 2105 1411 1091 2652 1295 1137 4144 4860 3981 1274 1637 554 615 75 6982 4985
I voted for Britain to 6844 4020 1721 269 393 111 121 28 1182 705 503 1216 720 511 2007 2897 1291 343 1580 139 178 22 4706 1376
leave the EU at the 49% 70% 33% 21% 98% 39% 22% 42% 56% 50% 46% 46% 56% 45% 48% 60% 32% 27% 97% 25% 29% 29% 67% 28%
referendum and I now
want Brexit to happen
as soon as possible
I voted for Britain to 3053 1273 1272 284 7 66 84 15 433 309 268 581 261 231 970 1294 971 325 32 137 98 13 1584 1069
remain in the EU at the 22% 22% 24% 22% 2% 23% 15% 23% 21% 22% 25% 22% 20% 20% 23% 27% 24% 26% 2% 25% 16% 17% 23% 21%
referendum, but the
result to leave the EU
must be honoured and we
need to get on with it
I voted for Britain to 3938 420 2245 716 3 108 337 23 490 397 320 855 314 395 1167 669 1719 606 25 278 339 40 692 2540
remain in the EU at the 28% 7% 43% 56% 1% 38% 62% 35% 23% 28% 29% 32% 24% 35% 28% 14% 43% 48% 2% 50% 55% 53% 10% 51%
referendum and would
still like to prevent
Brexit from happening
if at all possible

Lord Ashcroft
Page 24

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 8
Q.6 Which of the following statements comes closest to your view even if you do not agree with any of them entirely?
Base: All respondents who voted in the EU referendum

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 13835 2425 4420 518 12955 757 7501 729 5371 934 12901 7097 6738 6844 3053 3938
I voted for Britain to 6844 1041 2082 156 6535 254 4252 297 2189 395 6449 106 6738 6844 - -
leave the EU at the 49% 43% 47% 30% 50% 34% 57% 41% 41% 42% 50% 1% 100% 100% - -
referendum and I now
want Brexit to happen
as soon as possible
I voted for Britain to 3053 577 1045 128 2798 224 1644 173 1185 218 2835 3053 - - 3053 -
remain in the EU at the 22% 24% 24% 25% 22% 30% 22% 24% 22% 23% 22% 43% - - 100% -
referendum, but the
result to leave the EU
must be honoured and we
need to get on with it
I voted for Britain to 3938 807 1293 234 3622 279 1605 259 1997 321 3617 3938 - - - 3938
remain in the EU at the 28% 33% 29% 45% 28% 37% 21% 36% 37% 34% 28% 55% - - - 100%
referendum and would
still like to prevent
Brexit from happening
if at all possible

Lord Ashcroft
Page 25

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 9
Q.7 How easy was it for you to decide how to vote in this general election, compared to other elections you have voted in?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
NET: Easier than usual 4846 2371 2470 287 726 778 839 967 1249 1871 1304 687 970 4197 255 631 451 372 391 441 520 656 480 403 246
34% 36% 32% 39% 39% 34% 31% 32% 33% 32% 34% 36% 35% 34% 35% 37% 34% 35% 34% 33% 35% 32% 33% 29% 35%
Much easier than (+2) 3427 1711 1712 178 463 517 595 706 968 1317 877 495 728 2963 175 444 317 274 285 310 352 467 339 282 182
usual 24% 26% 22% 24% 25% 23% 22% 23% 25% 22% 23% 26% 27% 24% 24% 26% 24% 26% 25% 24% 23% 23% 24% 20% 26%
A bit easier than (+1) 1419 660 758 109 263 261 244 261 281 554 427 192 242 1234 80 187 134 98 106 131 168 189 141 121 64
usual 10% 10% 10% 15% 14% 11% 9% 9% 7% 9% 11% 10% 9% 10% 11% 11% 10% 9% 9% 10% 11% 9% 10% 9% 9%
About the same as (0) 5161 2352 2808 197 594 755 966 1131 1518 2123 1330 698 999 4313 256 606 452 359 399 465 513 743 520 607 241
usual 36% 36% 36% 27% 32% 33% 36% 37% 40% 36% 35% 37% 36% 35% 35% 35% 34% 34% 35% 35% 34% 36% 36% 44% 34%
A bit harder than (-1) 2486 1113 1372 129 337 417 497 511 595 1131 650 291 408 2136 118 264 242 201 212 232 263 379 225 229 121
usual 17% 17% 18% 18% 18% 18% 19% 17% 16% 19% 17% 15% 15% 17% 16% 15% 18% 19% 18% 18% 18% 18% 16% 17% 17%
Much harder than (-2) 1751 695 1055 52 186 307 354 409 443 734 465 214 333 1524 95 194 152 117 140 170 191 267 198 130 97
usual 12% 11% 14% 7% 10% 13% 13% 14% 12% 12% 12% 11% 12% 12% 13% 11% 12% 11% 12% 13% 13% 13% 14% 9% 14%
NET: Harder than usual 4237 1808 2427 181 523 724 851 920 1038 1865 1115 505 741 3660 213 458 394 318 352 402 454 646 423 359 218
29% 28% 31% 25% 28% 32% 32% 30% 27% 32% 29% 26% 27% 30% 29% 27% 30% 30% 31% 31% 30% 31% 29% 26% 31%
I've not voted in any 140 42 96 69 29 24 10 7 1 46 42 22 30 124 8 19 20 13 5 10 14 19 16 8 8
other elections 1% 1% 1% 9% 2% 1% * * * 1% 1% 1% 1% 1% 1% 1% 2% 1% * 1% 1% 1% 1% 1% 1%
Mean 0.16 0.24 0.09 0.35 0.26 0.12 0.09 0.11 0.19 0.10 0.16 0.24 0.23 0.16 0.17 0.25 0.17 0.20 0.16 0.14 0.15 0.10 0.14 0.14 0.16
Standard deviation 1.30 1.30 1.31 1.27 1.29 1.32 1.30 1.31 1.29 1.30 1.30 1.30 1.32 1.31 1.32 1.31 1.31 1.32 1.32 1.31 1.31 1.31 1.32 1.20 1.35
Standard error 0.01 0.02 0.01 0.05 0.03 0.03 0.03 0.02 0.02 0.02 0.02 0.03 0.03 0.01 0.05 0.03 0.04 0.04 0.04 0.04 0.03 0.03 0.04 0.03 0.05

Lord Ashcroft
Page 26

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 9
Q.7 How easy was it for you to decide how to vote in this general election, compared to other elections you have voted in?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
NET: Easier than usual 4846 2198 2014 226 104 40 178 14 360 234 271 1100 758 606 1517 1685 1422 335 568 223 190 29 2400 2159
34% 38% 36% 17% 25% 14% 32% 20% 16% 16% 23% 40% 57% 53% 35% 34% 35% 26% 35% 39% 30% 37% 34% 41%
Much easier than (+2) 3427 1594 1431 124 72 23 134 9 212 91 129 655 573 480 1287 1232 1039 200 405 154 149 18 1718 1546
usual 24% 27% 26% 10% 18% 8% 24% 13% 10% 6% 11% 24% 43% 42% 30% 25% 25% 15% 25% 27% 23% 23% 24% 29%
A bit easier than (+1) 1419 604 583 102 32 17 44 5 148 143 142 445 185 126 230 453 383 135 163 69 41 11 682 613
usual 10% 10% 11% 8% 8% 6% 8% 7% 7% 10% 12% 16% 14% 11% 5% 9% 9% 10% 10% 12% 6% 14% 10% 12%
About the same as (0) 5161 2293 1741 447 135 100 286 24 435 312 283 822 407 471 2431 2019 1466 463 408 139 308 26 2702 1788
usual 36% 39% 32% 34% 33% 34% 51% 34% 20% 21% 24% 30% 31% 41% 57% 41% 36% 36% 25% 25% 49% 33% 38% 34%
A bit harder than (-1) 2486 841 969 341 89 72 71 22 541 482 389 629 118 65 262 707 724 289 379 120 96 16 1172 827
usual 17% 14% 18% 26% 22% 24% 13% 31% 25% 33% 34% 23% 9% 6% 6% 14% 18% 22% 23% 21% 15% 21% 16% 16%
Much harder than (-2) 1751 484 704 283 78 82 23 11 835 430 193 193 37 11 52 526 473 217 291 82 40 7 850 397
usual 12% 8% 13% 22% 19% 28% 4% 15% 38% 29% 17% 7% 3% 1% 1% 11% 12% 17% 18% 15% 6% 9% 12% 8%
NET: Harder than usual 4237 1325 1673 624 167 154 94 33 1376 912 582 822 155 76 314 1233 1197 506 670 202 136 23 2022 1224
29% 23% 30% 48% 41% 52% 17% 46% 62% 62% 50% 30% 12% 7% 7% 25% 29% 39% 41% 36% 21% 29% 28% 23%
I've not voted in any 140 16 96 7 3 2 3 - 35 21 21 30 9 1 23 - 2 - - 1 1 - 26 82
other elections 1% * 2% 1% 1% 1% 1% - 2% 1% 2% 1% 1% * 1% - * - - * * - * 2%
Mean 0.16 0.34 0.20 -0.43 -0.17 -0.59 0.35 -0.30 -0.75 -0.70 -0.33 0.27 0.86 0.87 0.57 0.23 0.19 -0.14 0.01 0.16 0.26 0.22 0.17 0.40
Standard deviation 1.30 1.25 1.35 1.19 1.32 1.18 1.10 1.20 1.30 1.17 1.22 1.25 1.16 1.06 1.02 1.27 1.31 1.26 1.42 1.41 1.16 1.27 1.29 1.27
Standard error 0.01 0.02 0.02 0.03 0.07 0.07 0.05 0.14 0.03 0.03 0.04 0.02 0.03 0.03 0.02 0.02 0.02 0.03 0.04 0.06 0.05 0.14 0.02 0.02

Lord Ashcroft
Page 27

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 9
Q.7 How easy was it for you to decide how to vote in this general election, compared to other elections you have voted in?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
NET: Easier than usual 4846 853 1536 177 4464 335 2569 332 1869 390 4456 2227 2416 2474 962 1207
34% 33% 34% 33% 33% 41% 33% 43% 33% 39% 33% 31% 36% 36% 32% 31%
Much easier than (+2) 3427 573 1024 130 3188 206 1846 224 1308 293 3134 1510 1789 1823 632 844
usual 24% 22% 22% 24% 24% 25% 24% 29% 23% 29% 23% 21% 27% 27% 21% 21%
A bit easier than (+1) 1419 280 512 47 1276 129 723 108 561 97 1322 717 627 651 330 363
usual 10% 11% 11% 9% 10% 16% 9% 14% 10% 10% 10% 10% 9% 10% 11% 9%
About the same as (0) 5161 896 1615 167 4868 246 2850 246 1979 319 4842 2661 2325 2356 1176 1454
usual 36% 35% 35% 31% 36% 30% 37% 31% 35% 32% 36% 37% 35% 34% 39% 37%
A bit harder than (-1) 2486 454 808 117 2328 137 1323 121 994 138 2348 1294 1127 1140 518 763
usual 17% 18% 18% 22% 17% 17% 17% 15% 18% 14% 18% 18% 17% 17% 17% 19%
Much harder than (-2) 1751 324 564 71 1654 84 988 73 654 146 1605 876 834 838 385 487
usual 12% 13% 12% 13% 12% 10% 13% 9% 12% 15% 12% 12% 12% 12% 13% 12%
NET: Harder than usual 4237 778 1372 188 3982 221 2311 194 1648 284 3953 2170 1961 1978 903 1250
29% 30% 30% 35% 30% 27% 30% 25% 30% 28% 30% 31% 29% 29% 30% 32%
I've not voted in any 140 29 37 4 116 21 38 9 89 7 133 39 36 36 12 27
other elections 1% 1% 1% 1% 1% 3% * 1% 2% 1% 1% 1% 1% 1% * 1%
Mean 0.16 0.13 0.14 0.09 0.15 0.29 0.14 0.37 0.16 0.25 0.15 0.10 0.21 0.22 0.10 0.08
Standard deviation 1.30 1.30 1.30 1.35 1.30 1.30 1.31 1.30 1.30 1.39 1.30 1.28 1.34 1.33 1.27 1.28
Standard error 0.01 0.03 0.02 0.06 0.01 0.05 0.01 0.05 0.02 0.04 0.01 0.02 0.02 0.02 0.02 0.02

Lord Ashcroft
Page 28

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 10
Q.8 Which of these would you rank 1st?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
I trusted the motives 2653 1221 1430 178 396 407 475 577 620 1120 727 327 470 2142 122 303 240 182 193 230 277 371 224 378 133
of the party I voted 18% 19% 18% 24% 21% 18% 18% 19% 16% 19% 19% 17% 17% 17% 17% 18% 18% 17% 17% 17% 18% 18% 16% 27% 19%
for more than those of
other parties
I thought that party I 2138 1009 1127 55 152 246 395 516 774 875 561 325 372 1925 95 222 216 190 178 233 181 362 248 129 84
chose or its leader 15% 15% 14% 7% 8% 11% 15% 17% 20% 15% 15% 17% 14% 16% 13% 13% 16% 18% 16% 18% 12% 18% 17% 9% 12%
would do a better job
of negotiating the UK's
exit from the EU
I preferred the 2130 896 1234 182 368 404 420 388 368 860 574 248 445 1889 138 292 202 174 178 211 220 296 178 156 85
promises made by the 15% 14% 16% 25% 20% 18% 16% 13% 10% 15% 15% 13% 16% 15% 19% 17% 15% 16% 16% 16% 15% 14% 12% 11% 12%
party I voted for more
than the promises of
the other parties
I thought the leader of 2038 855 1179 79 255 276 341 426 661 795 572 287 378 1796 112 250 200 172 192 176 193 301 200 127 115
the party I chose would 14% 13% 15% 11% 14% 12% 13% 14% 17% 13% 15% 15% 14% 15% 15% 15% 15% 16% 17% 13% 13% 15% 14% 9% 16%
make a better Prime
Minister
I have always voted for 1543 776 766 43 180 270 296 321 433 566 383 229 361 1290 81 240 142 91 123 129 202 165 117 173 80
that party 11% 12% 10% 6% 10% 12% 11% 11% 11% 10% 10% 12% 13% 10% 11% 14% 11% 9% 11% 10% 13% 8% 8% 13% 11%
I thought the party I 1524 779 745 69 195 270 280 333 377 696 363 208 254 1332 76 173 131 115 150 144 155 229 159 124 68
chose would do a better 11% 12% 10% 9% 10% 12% 11% 11% 10% 12% 10% 11% 9% 11% 10% 10% 10% 11% 13% 11% 10% 11% 11% 9% 10%
job of running the
economy
I voted tactically to 1318 583 734 83 190 235 253 267 290 573 337 161 243 1050 52 119 87 65 80 110 148 194 195 200 68
try and stop another 9% 9% 9% 11% 10% 10% 9% 9% 8% 10% 9% 8% 9% 9% 7% 7% 7% 6% 7% 8% 10% 9% 14% 15% 10%
party from winning
I voted for who I 1040 454 586 45 136 173 206 197 283 420 274 127 217 870 56 115 99 73 53 85 125 146 118 90 80
thought was the best 7% 7% 8% 6% 7% 8% 8% 7% 7% 7% 7% 7% 8% 7% 8% 7% 8% 7% 5% 6% 8% 7% 8% 7% 11%
candidate locally
regardless of their
party

Lord Ashcroft
Page 29

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 10
Q.8 Which of these would you rank 1st?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
I trusted the motives 2653 460 1390 275 112 114 245 20 297 248 218 527 228 295 840 537 990 295 205 145 252 23 753 1463
of the party I voted 18% 8% 25% 21% 27% 39% 44% 28% 13% 17% 19% 19% 17% 26% 20% 11% 24% 23% 12% 26% 40% 29% 11% 28%
for more than those of
other parties
I thought that party I 2138 1794 141 55 85 4 17 - 296 209 124 465 307 170 567 1099 227 108 523 12 27 3 1868 158
chose or its leader 15% 31% 3% 4% 21% 1% 3% - 13% 14% 11% 17% 23% 15% 13% 22% 6% 8% 32% 2% 4% 4% 26% 3%
would do a better job
of negotiating the UK's
exit from the EU
I preferred the 2130 216 1438 236 82 45 67 3 342 297 248 544 170 140 389 412 843 209 222 112 86 9 466 1214
promises made by the 15% 4% 26% 18% 20% 15% 12% 4% 16% 20% 21% 20% 13% 12% 9% 8% 21% 16% 13% 20% 14% 12% 7% 23%
party I voted for more
than the promises of
the other parties
I thought the leader of 2038 1458 498 21 12 6 10 1 232 164 129 405 273 216 619 1036 391 104 257 73 27 7 1493 519
the party I chose would 14% 25% 9% 2% 3% 2% 2% 1% 11% 11% 11% 15% 21% 19% 14% 21% 10% 8% 16% 13% 4% 9% 21% 10%
make a better Prime
Minister
I have always voted for 1543 562 718 83 27 15 104 11 125 53 50 77 61 83 1094 547 693 80 34 16 104 10 678 640
that party 11% 10% 13% 6% 7% 5% 19% 15% 6% 4% 4% 3% 5% 7% 26% 11% 17% 6% 2% 3% 16% 13% 9% 12%
I thought the party I 1524 926 461 35 26 8 27 2 188 129 113 254 149 159 532 827 326 67 121 32 41 3 967 421
chose would do a better 11% 16% 8% 3% 6% 3% 5% 3% 9% 9% 10% 9% 11% 14% 12% 17% 8% 5% 7% 6% 6% 4% 14% 8%
job of running the
economy
I voted tactically to 1318 205 505 384 48 52 49 9 387 227 169 319 84 41 91 214 345 261 171 132 54 14 425 564
try and stop another 9% 4% 9% 29% 12% 18% 9% 13% 18% 15% 15% 11% 6% 4% 2% 4% 8% 20% 10% 23% 9% 18% 6% 11%
party from winning
I voted for who I 1040 211 373 215 17 52 42 25 339 152 106 183 57 50 153 265 272 180 113 43 44 9 500 274
thought was the best 7% 4% 7% 16% 4% 18% 7% 35% 15% 10% 9% 7% 4% 4% 4% 5% 7% 14% 7% 8% 7% 12% 7% 5%
candidate locally
regardless of their
party

Lord Ashcroft
Page 30

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 10
Q.8 Which of these would you rank 1st?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
I trusted the motives 2653 520 810 123 2485 141 1223 150 1236 149 2504 1678 873 887 568 1096
of the party I voted 18% 20% 18% 23% 19% 17% 16% 19% 22% 15% 19% 24% 13% 13% 19% 28%
for more than those of
other parties
I thought that party I 2138 280 670 54 2044 66 1378 82 645 147 1991 494 1600 1611 314 169
chose or its leader 15% 11% 15% 10% 15% 8% 18% 10% 12% 15% 15% 7% 24% 24% 10% 4%
would do a better job
of negotiating the UK's
exit from the EU
I preferred the 2130 463 687 97 1969 136 992 136 953 126 2004 1253 770 792 458 773
promises made by the 15% 18% 15% 18% 15% 17% 13% 17% 17% 13% 15% 18% 11% 12% 15% 20%
party I voted for more
than the promises of
the other parties
I thought the leader of 2038 312 621 59 1903 119 1235 115 657 172 1866 827 1145 1163 461 348
the party I chose would 14% 12% 14% 11% 14% 14% 16% 15% 12% 17% 14% 12% 17% 17% 15% 9%
make a better Prime
Minister
I have always voted for 1543 280 464 43 1427 109 910 86 524 107 1436 809 673 688 358 436
that party 11% 11% 10% 8% 11% 13% 12% 11% 9% 11% 11% 11% 10% 10% 12% 11%
I thought the party I 1524 271 575 40 1403 109 870 91 536 103 1421 707 743 755 391 304
chose would do a better 11% 11% 13% 7% 10% 13% 11% 12% 10% 10% 11% 10% 11% 11% 13% 8%
job of running the
economy
I voted tactically to 1318 252 404 74 1236 68 544 61 688 102 1216 781 488 495 242 532
try and stop another 9% 10% 9% 14% 9% 8% 7% 8% 12% 10% 9% 11% 7% 7% 8% 14%
party from winning
I voted for who I 1040 178 329 46 963 75 616 60 346 94 946 548 446 453 261 280
thought was the best 7% 7% 7% 9% 7% 9% 8% 8% 6% 9% 7% 8% 7% 7% 9% 7%
candidate locally
regardless of their
party

Lord Ashcroft
Page 31

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 11
Q.8 Which of these would you rank 2nd?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
I trusted the motives 2702 1247 1455 165 393 487 498 518 641 1106 726 340 525 2322 141 371 264 183 216 263 296 367 221 259 121
of the party I voted 19% 19% 19% 22% 21% 21% 19% 17% 17% 19% 19% 18% 19% 19% 19% 22% 20% 17% 19% 20% 20% 18% 15% 19% 17%
for more than those of
other parties
I preferred the 2337 993 1339 134 367 424 441 473 498 973 620 291 448 1911 129 260 222 162 168 222 239 319 190 304 122
promises made by the 16% 15% 17% 18% 20% 19% 17% 16% 13% 16% 16% 15% 16% 16% 18% 15% 17% 15% 15% 17% 16% 15% 13% 22% 17%
party I voted for more
than the promises of
the other parties
I thought the party I 2336 1080 1253 109 265 368 410 501 683 956 621 327 427 2012 126 296 203 197 185 217 217 340 231 201 123
chose would do a better 16% 16% 16% 15% 14% 16% 15% 17% 18% 16% 16% 17% 16% 16% 17% 17% 15% 19% 16% 16% 14% 16% 16% 15% 17%
job of running the
economy
I thought the leader of 2330 1072 1258 108 237 338 419 515 713 918 644 334 426 2069 116 258 218 202 219 208 236 357 255 159 102
the party I chose would 16% 16% 16% 15% 13% 15% 16% 17% 19% 16% 17% 17% 16% 17% 16% 15% 17% 19% 19% 16% 16% 17% 18% 12% 14%
make a better Prime
Minister
I thought that party I 2127 1021 1106 77 221 248 374 502 705 939 525 293 367 1881 105 232 200 173 186 201 194 346 244 160 86
chose or its leader 15% 16% 14% 10% 12% 11% 14% 17% 19% 16% 14% 15% 13% 15% 14% 14% 15% 16% 16% 15% 13% 17% 17% 12% 12%
would do a better job
of negotiating the UK's
exit from the EU
I voted for who I 780 348 432 44 120 131 151 154 180 328 191 101 157 624 40 101 65 31 51 56 98 97 85 105 51
thought was the best 5% 5% 6% 6% 6% 6% 6% 5% 5% 6% 5% 5% 6% 5% 5% 6% 5% 3% 4% 4% 7% 5% 6% 8% 7%
candidate locally
regardless of their
party
I have always voted for 614 288 326 29 91 97 131 115 151 240 148 83 141 521 31 74 50 49 50 60 82 72 53 56 37
that party 4% 4% 4% 4% 5% 4% 5% 4% 4% 4% 4% 4% 5% 4% 4% 4% 4% 5% 4% 5% 5% 3% 4% 4% 5%
I voted tactically to 584 270 313 48 109 102 110 111 104 237 159 63 122 474 22 55 47 36 39 47 64 85 79 70 40
try and stop another 4% 4% 4% 7% 6% 4% 4% 4% 3% 4% 4% 3% 4% 4% 3% 3% 4% 3% 3% 4% 4% 4% 5% 5% 6%
party from winning
None of these 574 254 319 20 69 86 132 136 131 208 157 80 127 480 22 67 48 29 33 44 75 81 81 63 31
4% 4% 4% 3% 4% 4% 5% 4% 3% 4% 4% 4% 5% 4% 3% 4% 4% 3% 3% 3% 5% 4% 6% 5% 4%

Lord Ashcroft
Page 32

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 11
Q.8 Which of these would you rank 2nd?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
I trusted the motives 2702 581 1454 289 98 70 136 9 359 298 265 530 233 208 809 660 1019 266 251 137 146 17 886 1350
of the party I voted 19% 10% 26% 22% 24% 24% 24% 13% 16% 20% 23% 19% 18% 18% 19% 13% 25% 20% 15% 24% 23% 22% 12% 26%
for more than those of
other parties
I preferred the 2337 383 1285 244 86 94 177 15 360 275 197 489 170 210 636 440 889 253 204 154 184 16 675 1220
promises made by the 16% 7% 23% 19% 21% 32% 32% 21% 16% 19% 17% 18% 13% 18% 15% 9% 22% 19% 12% 27% 29% 21% 9% 23%
party I voted for more
than the promises of
the other parties
I thought the party I 2336 1309 778 99 28 13 64 6 293 208 168 419 260 214 774 1041 562 139 262 59 82 7 1381 731
chose would do a better 16% 22% 14% 8% 7% 4% 11% 8% 13% 14% 15% 15% 20% 19% 18% 21% 14% 11% 16% 10% 13% 9% 19% 14%
job of running the
economy
I thought the leader of 2330 1534 636 48 24 14 25 1 259 196 133 474 280 202 786 1067 487 142 343 65 37 7 1589 659
the party I chose would 16% 26% 12% 4% 6% 5% 4% 1% 12% 13% 11% 17% 21% 18% 18% 22% 12% 11% 21% 12% 6% 9% 22% 13%
make a better Prime
Minister
I thought that party I 2127 1496 338 115 86 12 36 2 267 180 156 411 244 199 670 1146 307 138 317 35 50 1 1622 374
chose or its leader 15% 26% 6% 9% 21% 4% 6% 3% 12% 12% 13% 15% 18% 17% 16% 23% 8% 11% 19% 6% 8% 1% 23% 7%
would do a better job
of negotiating the UK's
exit from the EU
I voted for who I 780 156 313 144 25 35 55 15 185 109 83 152 43 37 171 186 252 107 67 32 58 15 288 327
thought was the best 5% 3% 6% 11% 6% 12% 10% 21% 8% 7% 7% 5% 3% 3% 4% 4% 6% 8% 4% 6% 9% 19% 4% 6%
candidate locally
regardless of their
party
I have always voted for 614 163 298 76 22 7 33 6 80 47 31 61 38 44 313 161 280 72 25 8 34 6 265 228
that party 4% 3% 5% 6% 5% 2% 6% 8% 4% 3% 3% 2% 3% 4% 7% 3% 7% 6% 2% 1% 5% 8% 4% 4%
I voted tactically to 584 133 231 113 16 27 21 7 176 87 64 135 38 23 61 124 146 97 85 37 26 4 225 229
try and stop another 4% 2% 4% 9% 4% 9% 4% 10% 8% 6% 6% 5% 3% 2% 1% 3% 4% 7% 5% 7% 4% 5% 3% 4%
party from winning
None of these 574 77 191 176 24 24 14 10 227 79 60 103 23 17 65 112 145 90 92 38 18 5 219 135
4% 1% 3% 13% 6% 8% 2% 14% 10% 5% 5% 4% 2% 1% 2% 2% 4% 7% 6% 7% 3% 6% 3% 3%

Lord Ashcroft
Page 33

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 11
Q.8 Which of these would you rank 2nd?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
I trusted the motives 2702 512 865 117 2479 193 1308 164 1179 164 2538 1608 989 1006 615 976
of the party I voted 19% 20% 19% 22% 18% 23% 17% 21% 21% 16% 19% 23% 15% 15% 20% 25%
for more than those of
other parties
I preferred the 2337 478 716 109 2188 129 1132 117 1045 151 2186 1422 816 832 499 907
promises made by the 16% 19% 16% 20% 16% 16% 15% 15% 19% 15% 16% 20% 12% 12% 16% 23%
party I voted for more
than the promises of
the other parties
I thought the party I 2336 407 762 80 2189 128 1365 107 833 144 2192 1017 1241 1254 516 488
chose would do a better 16% 16% 17% 15% 16% 16% 18% 14% 15% 14% 16% 14% 18% 18% 17% 12%
job of running the
economy
I thought the leader of 2330 343 726 78 2184 122 1369 141 783 151 2179 897 1332 1355 473 401
the party I chose would 16% 13% 16% 15% 16% 15% 18% 18% 14% 15% 16% 13% 20% 20% 15% 10%
make a better Prime
Minister
I thought that party I 2127 305 682 51 2023 91 1295 94 713 169 1958 794 1273 1288 429 350
chose or its leader 15% 12% 15% 10% 15% 11% 17% 12% 13% 17% 15% 11% 19% 19% 14% 9%
would do a better job
of negotiating the UK's
exit from the EU
I voted for who I 780 171 242 28 729 45 393 58 306 93 687 439 303 309 161 272
thought was the best 5% 7% 5% 5% 5% 5% 5% 7% 5% 9% 5% 6% 4% 5% 5% 7%
candidate locally
regardless of their
party
I have always voted for 614 131 184 16 557 50 364 40 196 56 558 337 260 264 146 187
that party 4% 5% 4% 3% 4% 6% 5% 5% 4% 6% 4% 5% 4% 4% 5% 5%
I voted tactically to 584 105 209 30 545 36 265 38 265 42 542 309 250 256 102 201
try and stop another 4% 4% 5% 6% 4% 4% 3% 5% 5% 4% 4% 4% 4% 4% 3% 5%
party from winning
None of these 574 104 174 27 536 29 277 22 265 30 544 274 274 280 112 156
4% 4% 4% 5% 4% 4% 4% 3% 5% 3% 4% 4% 4% 4% 4% 4%

Lord Ashcroft
Page 34

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 12
Q.8 Which of these would you rank 3rd?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
I thought the party I 2828 1238 1589 114 362 403 523 610 816 1095 796 407 522 2457 142 327 312 226 225 249 295 387 294 246 125
chose would do a better 20% 19% 20% 16% 19% 18% 20% 20% 21% 19% 21% 21% 19% 20% 19% 19% 24% 21% 20% 19% 20% 19% 20% 18% 18%
job of running the
economy
I thought the leader of 2249 1084 1164 117 273 339 404 464 652 974 557 301 414 1996 113 284 206 182 187 229 211 368 216 153 100
the party I chose would 16% 16% 15% 16% 15% 15% 15% 15% 17% 16% 15% 16% 15% 16% 15% 17% 16% 17% 16% 17% 14% 18% 15% 11% 14%
make a better Prime
Minister
I trusted the motives 2116 943 1170 117 286 361 382 438 532 880 536 296 399 1840 124 245 190 164 168 197 221 324 207 180 96
of the party I voted 15% 14% 15% 16% 15% 16% 14% 14% 14% 15% 14% 15% 15% 15% 17% 14% 14% 15% 15% 15% 15% 16% 14% 13% 13%
for more than those of
other parties
I preferred the 1942 927 1014 122 261 324 355 400 480 800 522 245 369 1618 96 238 155 134 146 170 216 269 194 214 110
promises made by the 14% 14% 13% 17% 14% 14% 13% 13% 13% 14% 14% 13% 13% 13% 13% 14% 12% 13% 13% 13% 14% 13% 13% 16% 15%
party I voted for more
than the promises of
the other parties
I thought that party I 1850 902 947 67 211 289 294 423 566 803 483 222 335 1580 84 216 172 139 152 176 189 275 177 159 111
chose or its leader 13% 14% 12% 9% 11% 13% 11% 14% 15% 14% 13% 12% 12% 13% 11% 13% 13% 13% 13% 13% 13% 13% 12% 12% 16%
would do a better job
of negotiating the UK's
exit from the EU
I have always voted for 760 322 438 46 90 112 156 161 195 294 211 100 154 637 46 96 75 45 71 67 81 96 60 91 32
that party 5% 5% 6% 6% 5% 5% 6% 5% 5% 5% 6% 5% 6% 5% 6% 6% 6% 4% 6% 5% 5% 5% 4% 7% 4%
I voted for who I 733 336 397 41 120 140 143 133 156 307 188 83 154 598 34 111 66 50 57 68 66 75 71 104 31
thought was the best 5% 5% 5% 6% 6% 6% 5% 4% 4% 5% 5% 4% 6% 5% 5% 6% 5% 5% 5% 5% 4% 4% 5% 8% 4%
candidate locally
regardless of their
party
I voted tactically to 583 225 358 62 111 104 114 97 95 225 143 85 128 469 30 50 34 42 51 58 71 76 57 81 33
try and stop another 4% 3% 5% 8% 6% 5% 4% 3% 2% 4% 4% 4% 5% 4% 4% 3% 3% 4% 4% 4% 5% 4% 4% 6% 5%
party from winning
None of these 1323 596 724 48 158 209 295 299 314 527 355 173 265 1099 63 147 107 80 90 104 151 194 163 149 75
9% 9% 9% 7% 8% 9% 11% 10% 8% 9% 9% 9% 10% 9% 9% 9% 8% 8% 8% 8% 10% 9% 11% 11% 11%

Lord Ashcroft
Page 35

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 12
Q.8 Which of these would you rank 3rd?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
I thought the party I 2828 1539 918 158 38 24 100 2 332 272 191 592 328 241 872 1126 713 192 380 74 119 12 1660 899
chose would do a better 20% 26% 17% 12% 9% 8% 18% 3% 15% 18% 17% 21% 25% 21% 20% 23% 17% 15% 23% 13% 19% 15% 23% 17%
job of running the
economy
I thought the leader of 2249 1227 821 64 27 28 39 2 226 195 148 438 249 220 773 972 588 117 286 78 54 6 1294 871
the party I chose would 16% 21% 15% 5% 7% 9% 7% 3% 10% 13% 13% 16% 19% 19% 18% 20% 14% 9% 17% 14% 9% 8% 18% 17%
make a better Prime
Minister
I trusted the motives 2116 799 885 210 64 38 52 15 309 202 177 416 212 162 638 727 617 212 220 101 65 11 983 815
of the party I voted 15% 14% 16% 16% 16% 13% 9% 21% 14% 14% 15% 15% 16% 14% 15% 15% 15% 16% 13% 18% 10% 14% 14% 16%
for more than those of
other parties
I preferred the 1942 561 894 184 84 55 108 16 277 170 180 354 164 172 625 495 651 219 197 96 115 16 772 894
promises made by the 14% 10% 16% 14% 21% 19% 19% 23% 13% 11% 16% 13% 12% 15% 15% 10% 16% 17% 12% 17% 18% 21% 11% 17%
party I voted for more
than the promises of
the other parties
I thought that party I 1850 1017 547 103 67 18 60 5 222 176 149 351 183 184 585 860 434 122 192 47 67 6 1114 574
chose or its leader 13% 17% 10% 8% 16% 6% 11% 7% 10% 12% 13% 13% 14% 16% 14% 17% 11% 9% 12% 8% 11% 8% 16% 11%
would do a better job
of negotiating the UK's
exit from the EU
I have always voted for 760 213 390 52 23 13 53 5 74 54 40 98 43 47 404 208 360 54 36 16 55 5 293 335
that party 5% 4% 7% 4% 6% 4% 9% 7% 3% 4% 3% 4% 3% 4% 9% 4% 9% 4% 2% 3% 9% 6% 4% 6%
I voted for who I 733 161 306 110 25 24 65 7 148 96 73 138 54 53 171 177 226 91 61 36 71 6 281 304
thought was the best 5% 3% 6% 8% 6% 8% 12% 10% 7% 6% 6% 5% 4% 5% 4% 4% 6% 7% 4% 6% 11% 8% 4% 6%
candidate locally
regardless of their
party
I voted tactically to 583 123 291 73 19 24 33 2 124 95 59 150 45 30 80 108 163 87 76 39 33 4 210 257
try and stop another 4% 2% 5% 6% 5% 8% 6% 3% 6% 6% 5% 5% 3% 3% 2% 2% 4% 7% 5% 7% 5% 5% 3% 5%
party from winning
None of these 1323 192 472 350 62 72 51 17 494 219 140 237 51 45 137 264 335 210 198 78 56 12 543 304
9% 3% 9% 27% 15% 24% 9% 24% 22% 15% 12% 9% 4% 4% 3% 5% 8% 16% 12% 14% 9% 15% 8% 6%

Lord Ashcroft
Page 36

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 12
Q.8 Which of these would you rank 3rd?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
I thought the party I 2828 480 856 88 2658 142 1605 145 1032 151 2677 1213 1524 1549 575 613
chose would do a better 20% 19% 19% 16% 20% 17% 21% 19% 18% 15% 20% 17% 23% 23% 19% 16%
job of running the
economy
I thought the leader of 2249 397 711 82 2089 137 1232 124 863 148 2101 1063 1118 1130 492 559
the party I chose would 16% 16% 16% 15% 16% 17% 16% 16% 15% 15% 16% 15% 17% 17% 16% 14%
make a better Prime
Minister
I trusted the motives 2116 410 701 74 1971 127 1185 125 764 155 1961 1049 969 981 466 571
of the party I voted 15% 16% 15% 14% 15% 15% 15% 16% 14% 16% 15% 15% 14% 14% 15% 14%
for more than those of
other parties
I preferred the 1942 316 647 79 1800 122 965 118 817 169 1773 1076 793 804 397 668
promises made by the 14% 12% 14% 15% 13% 15% 12% 15% 15% 17% 13% 15% 12% 12% 13% 17%
party I voted for more
than the promises of
the other parties
I thought that party I 1850 305 574 66 1737 103 1064 95 668 139 1711 893 896 914 400 475
chose or its leader 13% 12% 13% 12% 13% 13% 14% 12% 12% 14% 13% 13% 13% 13% 13% 12%
would do a better job
of negotiating the UK's
exit from the EU
I have always voted for 760 150 224 28 714 40 436 34 277 59 701 425 309 314 188 232
that party 5% 6% 5% 5% 5% 5% 6% 4% 5% 6% 5% 6% 5% 5% 6% 6%
I voted for who I 733 137 243 32 675 51 370 51 297 82 651 406 292 301 159 238
thought was the best 5% 5% 5% 6% 5% 6% 5% 7% 5% 8% 5% 6% 4% 4% 5% 6%
candidate locally
regardless of their
party
I voted tactically to 583 116 197 31 540 39 255 37 282 43 540 319 226 232 110 203
try and stop another 4% 5% 4% 6% 4% 5% 3% 5% 5% 4% 4% 4% 3% 3% 4% 5%
party from winning
None of these 1323 245 407 56 1246 62 656 52 585 54 1269 653 611 619 266 379
9% 10% 9% 10% 9% 8% 8% 7% 10% 5% 9% 9% 9% 9% 9% 10%

Lord Ashcroft
Page 37

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 13
Q.8 Which of these would you rank top 3?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
I trusted the motives 7471 3411 4055 460 1075 1255 1355 1533 1793 3106 1989 963 1394 6304 387 919 694 529 577 690 794 1062 652 817 350
of the party I voted 52% 52% 52% 63% 57% 55% 51% 51% 47% 53% 52% 50% 51% 51% 53% 54% 53% 50% 50% 52% 53% 51% 45% 59% 49%
for more than those of
other parties
I thought the party I 6688 3097 3587 292 822 1041 1213 1444 1876 2747 1780 942 1203 5801 344 796 646 538 560 610 667 956 684 571 316
chose would do a better 46% 47% 46% 40% 44% 46% 45% 48% 49% 47% 47% 49% 44% 47% 47% 46% 49% 51% 49% 46% 44% 46% 48% 41% 44%
job of running the
economy
I thought the leader of 6617 3011 3601 304 765 953 1164 1405 2026 2687 1773 922 1218 5861 341 792 624 556 598 613 640 1026 671 439 317
the party I chose would 46% 46% 46% 41% 41% 42% 44% 46% 53% 46% 47% 48% 44% 48% 47% 46% 47% 52% 52% 47% 43% 50% 47% 32% 44%
make a better Prime
Minister
I preferred the 6409 2816 3587 438 996 1152 1216 1261 1346 2633 1716 784 1262 5418 363 790 579 470 492 603 675 884 562 674 317
promises made by the 45% 43% 46% 60% 53% 51% 46% 42% 35% 45% 45% 41% 46% 44% 50% 46% 44% 44% 43% 46% 45% 43% 39% 49% 44%
party I voted for more
than the promises of
the other parties
I thought that party I 6115 2932 3180 199 584 783 1063 1441 2045 2617 1569 840 1074 5386 284 670 588 502 516 610 564 983 669 448 281
chose or its leader 43% 45% 41% 27% 31% 34% 40% 48% 54% 44% 41% 44% 39% 44% 39% 39% 45% 47% 45% 46% 38% 48% 46% 33% 39%
would do a better job
of negotiating the UK's
exit from the EU
I have always voted for 2917 1386 1530 118 361 479 583 597 779 1100 742 412 656 2448 158 410 267 185 244 256 365 333 230 320 149
that party 20% 21% 20% 16% 19% 21% 22% 20% 20% 19% 20% 22% 24% 20% 22% 24% 20% 17% 21% 19% 24% 16% 16% 23% 21%
I voted for who I 2553 1138 1415 130 376 444 500 484 619 1055 653 311 528 2092 130 327 230 154 161 209 289 318 274 299 162
thought was the best 18% 17% 18% 18% 20% 19% 19% 16% 16% 18% 17% 16% 19% 17% 18% 19% 17% 15% 14% 16% 19% 15% 19% 22% 23%
candidate locally
regardless of their
party
I voted tactically to 2485 1078 1405 193 410 441 477 475 489 1035 639 309 493 1993 104 224 168 143 170 215 283 355 331 351 141
try and stop another 17% 16% 18% 26% 22% 19% 18% 16% 13% 18% 17% 16% 18% 16% 14% 13% 13% 13% 15% 16% 19% 17% 23% 25% 20%
party from winning

Lord Ashcroft
Page 38

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 13
Q.8 Which of these would you rank top 3?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
I trusted the motives 7471 1840 3729 774 274 222 433 44 965 748 660 1473 673 665 2287 1924 2626 773 676 383 463 51 2622 3628
of the party I voted 52% 32% 68% 59% 67% 75% 77% 62% 44% 51% 57% 53% 51% 58% 53% 39% 64% 59% 41% 68% 73% 65% 37% 69%
for more than those of
other parties
I thought the party I 6688 3774 2157 292 92 45 191 10 813 609 472 1265 737 614 2178 2994 1601 398 763 165 242 22 4008 2051
chose would do a better 46% 65% 39% 22% 22% 15% 34% 14% 37% 41% 41% 46% 55% 53% 51% 61% 39% 31% 46% 29% 38% 28% 56% 39%
job of running the
economy
I thought the leader of 6617 4219 1955 133 63 48 74 4 717 555 410 1317 802 638 2178 3075 1466 363 886 216 118 20 4376 2049
the party I chose would 46% 72% 35% 10% 15% 16% 13% 6% 33% 38% 35% 47% 60% 55% 51% 62% 36% 28% 54% 38% 19% 26% 61% 39%
make a better Prime
Minister
I preferred the 6409 1160 3617 664 252 194 352 34 979 742 625 1387 504 522 1650 1347 2383 681 623 362 385 41 1913 3328
promises made by the 45% 20% 65% 51% 62% 66% 63% 48% 44% 50% 54% 50% 38% 45% 39% 27% 58% 52% 38% 64% 61% 53% 27% 63%
party I voted for more
than the promises of
the other parties
I thought that party I 6115 4307 1026 273 238 34 113 7 785 565 429 1227 734 553 1822 3105 968 368 1032 94 144 10 4604 1106
chose or its leader 43% 74% 19% 21% 58% 11% 20% 10% 36% 38% 37% 44% 55% 48% 43% 63% 24% 28% 63% 17% 23% 13% 64% 21%
would do a better job
of negotiating the UK's
exit from the EU
I have always voted for 2917 938 1406 211 72 35 190 22 279 154 121 236 142 174 1811 916 1333 206 95 40 193 21 1236 1203
that party 20% 16% 25% 16% 18% 12% 34% 31% 13% 10% 10% 9% 11% 15% 42% 19% 33% 16% 6% 7% 30% 27% 17% 23%
I voted for who I 2553 528 992 469 67 111 162 47 672 357 262 473 154 140 495 628 750 378 241 111 173 30 1069 905
thought was the best 18% 9% 18% 36% 16% 38% 29% 66% 30% 24% 23% 17% 12% 12% 12% 13% 18% 29% 15% 20% 27% 38% 15% 17%
candidate locally
regardless of their
party
I voted tactically to 2485 461 1027 570 83 103 103 18 687 409 292 604 167 94 232 446 654 445 332 208 113 22 860 1050
try and stop another 17% 8% 19% 44% 20% 35% 18% 25% 31% 28% 25% 22% 13% 8% 5% 9% 16% 34% 20% 37% 18% 28% 12% 20%
party from winning

Lord Ashcroft
Page 39

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 13
Q.8 Which of these would you rank top 3?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
I trusted the motives 7471 1442 2376 314 6935 461 3716 439 3179 468 7003 4335 2831 2874 1649 2643
of the party I voted 52% 56% 52% 59% 52% 56% 48% 56% 57% 47% 52% 61% 42% 42% 54% 67%
for more than those of
other parties
I thought the party I 6688 1158 2193 208 6250 379 3840 343 2401 398 6290 2937 3508 3558 1482 1405
chose would do a better 46% 45% 48% 39% 47% 46% 49% 44% 43% 40% 47% 41% 52% 52% 49% 36%
job of running the
economy
I thought the leader of 6617 1052 2058 219 6176 378 3836 380 2303 471 6146 2787 3595 3648 1426 1308
the party I chose would 46% 41% 45% 41% 46% 46% 49% 49% 41% 47% 46% 39% 53% 53% 47% 33%
make a better Prime
Minister
I preferred the 6409 1257 2050 285 5957 387 3089 371 2815 446 5963 3751 2379 2428 1354 2348
promises made by the 45% 49% 45% 53% 44% 47% 40% 48% 50% 45% 45% 53% 35% 35% 44% 60%
party I voted for more
than the promises of
the other parties
I thought that party I 6115 890 1926 171 5804 260 3737 271 2026 455 5660 2181 3769 3813 1143 994
chose or its leader 43% 35% 42% 32% 43% 32% 48% 35% 36% 46% 42% 31% 56% 56% 37% 25%
would do a better job
of negotiating the UK's
exit from the EU
I have always voted for 2917 561 872 87 2698 199 1710 160 997 222 2695 1571 1242 1266 692 855
that party 20% 22% 19% 16% 20% 24% 22% 20% 18% 22% 20% 22% 18% 18% 23% 22%
I voted for who I 2553 486 814 106 2367 171 1379 169 949 269 2284 1393 1041 1063 581 790
thought was the best 18% 19% 18% 20% 18% 21% 18% 22% 17% 27% 17% 20% 15% 16% 19% 20%
candidate locally
regardless of their
party
I voted tactically to 2485 473 810 135 2321 143 1064 136 1235 187 2298 1409 964 983 454 936
try and stop another 17% 19% 18% 25% 17% 17% 14% 17% 22% 19% 17% 20% 14% 14% 15% 24%
party from winning

Lord Ashcroft
Page 40

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 14
Q.9 Now thinking about the wider issues facing the country, which was the most important issue when it came to deciding how to vote in the general election?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Brexit/ making sure we 3996 2071 1923 109 330 499 672 945 1441 1823 1006 536 619 3520 174 409 369 311 310 414 418 686 429 301 175
get the best deal with 28% 32% 25% 15% 18% 22% 25% 31% 38% 31% 27% 28% 23% 29% 24% 24% 28% 29% 27% 31% 28% 33% 30% 22% 25%
the EU/ making sure we
leave the EU/ making
sure Brexit happens on
the right terms
NHS/ hospitals 2416 874 1539 201 441 422 430 446 476 881 695 339 499 2107 166 351 246 186 193 222 195 303 245 184 125
17% 13% 20% 27% 24% 19% 16% 15% 13% 15% 18% 18% 18% 17% 23% 20% 19% 18% 17% 17% 13% 15% 17% 13% 18%
Economy/ Jobs/ 1157 709 447 62 151 198 250 236 260 628 273 119 131 973 55 124 91 81 103 105 154 149 111 124 60
unemployment/ growth 8% 11% 6% 8% 8% 9% 9% 8% 7% 11% 7% 6% 5% 8% 8% 7% 7% 8% 9% 8% 10% 7% 8% 9% 8%
Having the right 1104 428 676 20 83 152 160 236 453 473 300 145 182 941 51 130 98 97 84 84 93 188 116 111 52
leadership / choosing 8% 7% 9% 3% 4% 7% 6% 8% 12% 8% 8% 8% 7% 8% 7% 8% 7% 9% 7% 6% 6% 9% 8% 8% 7%
the best team / having
the best PM
Immigration/ asylum 908 430 478 16 70 109 226 238 249 246 230 174 257 798 55 112 86 81 75 99 75 129 86 56 54
seekers/ migrants/ 6% 7% 6% 2% 4% 5% 8% 8% 7% 4% 6% 9% 9% 6% 8% 7% 7% 8% 7% 8% 5% 6% 6% 4% 8%
travellers
Cuts/ spending/ 786 366 420 53 130 144 154 183 122 318 213 92 160 650 40 127 72 50 68 47 80 79 87 99 37
austerity 5% 6% 5% 7% 7% 6% 6% 6% 3% 5% 6% 5% 6% 5% 5% 7% 5% 5% 6% 4% 5% 4% 6% 7% 5%
Terrorism / security 704 241 463 37 105 131 142 156 133 241 192 109 160 616 35 101 77 38 66 54 77 108 60 49 39
5% 4% 6% 5% 6% 6% 5% 5% 3% 4% 5% 6% 6% 5% 5% 6% 6% 4% 6% 4% 5% 5% 4% 4% 5%
Poverty/ inequality/ 522 236 286 43 70 89 109 107 104 193 151 53 125 423 26 64 37 31 36 41 78 56 54 61 38
homelessness 4% 4% 4% 6% 4% 4% 4% 4% 3% 3% 4% 3% 5% 3% 4% 4% 3% 3% 3% 3% 5% 3% 4% 4% 5%
Schools/ education/ 407 108 299 71 104 113 66 29 24 184 116 53 54 367 24 40 33 39 25 51 56 63 36 23 17
universities/ student 3% 2% 4% 10% 6% 5% 2% 1% 1% 3% 3% 3% 2% 3% 3% 2% 3% 4% 2% 4% 4% 3% 3% 2% 2%
fees
Pensions/ elderly/ 379 182 197 2 12 13 26 117 209 139 92 55 92 316 19 41 38 22 39 30 32 56 39 43 20
elderly care costs 3% 3% 3% * 1% 1% 1% 4% 5% 2% 2% 3% 3% 3% 3% 2% 3% 2% 3% 2% 2% 3% 3% 3% 3%
Benefits/ tax credits 333 128 204 19 88 86 83 34 23 90 70 34 139 279 20 40 31 28 28 28 38 43 23 36 18
2% 2% 3% 3% 5% 4% 3% 1% 1% 2% 2% 2% 5% 2% 3% 2% 2% 3% 2% 2% 3% 2% 2% 3% 3%

Lord Ashcroft
Page 41

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 14
Q.9 Now thinking about the wider issues facing the country, which was the most important issue when it came to deciding how to vote in the general election?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Rising living costs/ 226 88 138 16 38 66 54 33 19 75 59 37 55 184 13 22 21 18 16 27 23 23 21 30 12
prices/ inflation 2% 1% 2% 2% 2% 3% 2% 1% * 1% 2% 2% 2% 1% 2% 1% 2% 2% 1% 2% 2% 1% 1% 2% 2%
Crime/ law & order/ 183 85 98 5 35 34 39 36 34 66 50 24 42 158 6 30 23 7 18 18 25 17 14 18 7
police/ anti-social 1% 1% 1% 1% 2% 1% 1% 1% 1% 1% 1% 1% 2% 1% 1% 2% 2% 1% 2% 1% 2% 1% 1% 1% 1%
behaviour
Climate change/ 155 81 72 21 26 26 30 27 25 71 45 14 24 139 3 15 10 10 8 13 18 34 28 8 8
environment 1% 1% 1% 3% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% * 1% 1% 1% 1% 1% 1% 2% 2% 1% 1%
Council/ local services 129 59 70 6 32 23 30 23 15 43 35 19 32 103 9 22 12 9 9 9 13 14 6 19 7
1% 1% 1% 1% 2% 1% 1% 1% * 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% * 1% 1%
Deficit/ debt 112 66 46 8 10 10 21 29 34 64 23 11 14 95 5 11 8 10 8 7 15 23 8 10 7
1% 1% 1% 1% 1% * 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Taxes 110 56 54 7 24 29 29 12 9 62 25 11 12 95 3 11 9 7 11 9 23 18 4 12 3
1% 1% 1% 1% 1% 1% 1% * * 1% 1% 1% * 1% * 1% 1% 1% 1% 1% 2% 1% * 1% *
Housing and planning/ 49 28 21 2 16 9 7 6 9 23 15 6 5 47 1 5 4 1 3 7 18 4 4 1 1
wind farms * * * * 1% * * * * * * * * * * * * * * 1% 1% * * * *
Public transport/ 20 11 9 3 6 4 4 2 1 8 4 4 4 18 1 2 2 3 2 - 3 3 2 - 2
buses/ trains * * * * * * * * * * * * * * * * * * * - * * * - *
Roads/ congestion 7 5 2 2 3 1 - - 1 1 3 2 1 7 2 - 3 - 1 - - - 1 - -
* * * * * * - - * * * * * * * - * - * - - - * - -
Other 443 243 200 14 46 75 89 88 131 204 121 46 72 261 10 30 24 16 23 31 41 42 44 163 19
3% 4% 3% 2% 2% 3% 3% 3% 3% 3% 3% 2% 3% 2% 1% 2% 2% 2% 2% 2% 3% 2% 3% 12% 3%
Don't know/ no answer 238 78 159 17 52 48 45 42 34 72 73 29 61 197 14 27 23 17 21 22 26 26 21 29 12
2% 1% 2% 2% 3% 2% 2% 1% 1% 1% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 2% 2%

Lord Ashcroft
Page 42

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 14
Q.9 Now thinking about the wider issues facing the country, which was the most important issue when it came to deciding how to vote in the general election?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Brexit/ making sure we 3996 2800 435 404 135 40 75 17 545 378 258 813 497 347 1158 1994 537 359 707 52 101 18 3150 499
get the best deal with 28% 48% 8% 31% 33% 14% 13% 24% 25% 26% 22% 29% 37% 30% 27% 40% 13% 28% 43% 9% 16% 23% 44% 9%
the EU/ making sure we
leave the EU/ making
sure Brexit happens on
the right terms
NHS/ hospitals 2416 150 1819 242 21 36 84 6 355 242 223 520 199 155 722 285 1251 274 115 143 96 11 337 1654
17% 3% 33% 19% 5% 12% 15% 8% 16% 16% 19% 19% 15% 13% 17% 6% 31% 21% 7% 25% 15% 14% 5% 31%
Economy/ Jobs/ 1157 636 329 89 8 15 38 7 134 94 84 215 110 111 409 584 265 101 46 36 39 6 710 325
unemployment/ growth 8% 11% 6% 7% 2% 5% 7% 10% 6% 6% 7% 8% 8% 10% 10% 12% 6% 8% 3% 6% 6% 8% 10% 6%
Having the right 1104 729 239 49 10 11 42 5 111 93 55 168 110 121 446 626 184 67 93 28 43 1 781 271
leadership / choosing 8% 13% 4% 4% 2% 4% 7% 7% 5% 6% 5% 6% 8% 10% 10% 13% 5% 5% 6% 5% 7% 1% 11% 5%
the best team / having
the best PM
Immigration/ asylum 908 520 152 26 151 14 16 4 150 82 71 153 92 77 283 348 150 16 304 11 25 2 654 124
seekers/ migrants/ 6% 9% 3% 2% 37% 5% 3% 6% 7% 6% 6% 6% 7% 7% 7% 7% 4% 1% 18% 2% 4% 3% 9% 2%
travellers
Cuts/ spending/ 786 29 607 67 2 17 51 1 84 82 65 182 47 80 246 63 433 81 36 53 60 4 71 578
austerity 5% * 11% 5% * 6% 9% 1% 4% 6% 6% 7% 4% 7% 6% 1% 11% 6% 2% 9% 9% 5% 1% 11%
Terrorism / security 704 400 166 49 42 6 11 1 152 90 82 121 51 30 178 288 138 49 124 9 16 3 468 140
5% 7% 3% 4% 10% 2% 2% 1% 7% 6% 7% 4% 4% 3% 4% 6% 3% 4% 8% 2% 3% 4% 7% 3%
Poverty/ inequality/ 522 9 408 34 - 10 45 9 70 51 39 99 34 61 168 25 268 63 12 59 42 9 34 420
homelessness 4% * 7% 3% - 3% 8% 13% 3% 3% 3% 4% 3% 5% 4% 1% 7% 5% 1% 10% 7% 12% * 8%
Schools/ education/ 407 20 305 48 1 11 11 3 82 52 49 93 27 16 88 83 149 54 19 23 13 5 63 259
universities/ student 3% * 6% 4% * 4% 2% 4% 4% 4% 4% 3% 2% 1% 2% 2% 4% 4% 1% 4% 2% 6% 1% 5%
fees
Pensions/ elderly/ 379 63 215 49 8 6 21 1 71 62 44 70 20 17 95 112 124 54 39 12 22 4 125 145
elderly care costs 3% 1% 4% 4% 2% 2% 4% 1% 3% 4% 4% 3% 2% 1% 2% 2% 3% 4% 2% 2% 3% 5% 2% 3%
Benefits/ tax credits 333 57 220 17 3 10 15 1 94 35 38 57 26 18 65 66 139 22 34 5 22 1 88 182
2% 1% 4% 1% 1% 3% 3% 1% 4% 2% 3% 2% 2% 2% 2% 1% 3% 2% 2% 1% 3% 1% 1% 3%

Lord Ashcroft
Page 43

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 14
Q.9 Now thinking about the wider issues facing the country, which was the most important issue when it came to deciding how to vote in the general election?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Rising living costs/ 226 41 132 27 4 1 13 1 46 32 27 39 22 12 48 46 91 24 14 12 14 2 65 112
prices/ inflation 2% 1% 2% 2% 1% * 2% 1% 2% 2% 2% 1% 2% 1% 1% 1% 2% 2% 1% 2% 2% 3% 1% 2%
Crime/ law & order/ 183 58 85 17 5 4 7 2 55 23 15 31 13 10 36 67 54 13 25 3 8 3 83 62
police/ anti-social 1% 1% 2% 1% 1% 1% 1% 3% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 2% 1% 1% 4% 1% 1%
behaviour
Climate change/ 155 13 39 20 1 77 2 - 38 22 14 28 14 13 26 22 30 20 9 60 2 - 39 76
environment 1% * 1% 2% * 26% * - 2% 1% 1% 1% 1% 1% 1% * 1% 2% 1% 11% * - 1% 1%
Council/ local services 129 15 60 26 5 4 7 4 39 23 16 21 2 7 21 25 45 21 11 6 7 2 57 47
1% * 1% 2% 1% 1% 1% 6% 2% 2% 1% 1% * 1% * 1% 1% 2% 1% 1% 1% 3% 1% 1%
Deficit/ debt 112 87 11 6 - 3 2 1 9 10 11 10 10 19 43 82 13 2 7 1 2 1 94 10
1% 1% * * - 1% * 1% * 1% 1% * 1% 2% 1% 2% * * * * * 1% 1% *
Taxes 110 47 41 12 1 2 5 - 23 22 9 21 6 7 22 48 25 6 8 6 4 - 57 35
1% 1% 1% 1% * 1% 1% - 1% 1% 1% 1% * 1% 1% 1% 1% * * 1% 1% - 1% 1%
Housing and planning/ 49 7 30 8 - 1 1 - 13 7 5 12 3 5 4 11 16 8 6 2 1 - 16 20
wind farms * * 1% 1% - * * - 1% * * * * * * * * 1% * * * - * *
Public transport/ 20 5 9 2 1 1 - - 6 3 3 2 2 2 2 5 7 1 2 1 - - 7 12
buses/ trains * * * * * * - - * * * * * * * * * * * * - - * *
Roads/ congestion 7 - 6 1 - - - - 4 2 - - - - 1 2 3 - - - - - 1 4
* - * * - - - - * * - - - - * * * - - - - - * *
Other 443 76 132 83 7 17 102 6 56 37 35 94 34 39 148 90 104 55 19 28 106 5 150 215
3% 1% 2% 6% 2% 6% 18% 8% 3% 3% 3% 3% 3% 3% 3% 2% 3% 4% 1% 5% 17% 6% 2% 4%
Don't know/ no answer 238 70 84 28 4 10 13 2 69 37 14 25 10 7 76 65 61 14 16 15 12 1 100 63
2% 1% 2% 2% 1% 3% 2% 3% 3% 3% 1% 1% 1% 1% 2% 1% 1% 1% 1% 3% 2% 1% 1% 1%

Lord Ashcroft
Page 44

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 14
Q.9 Now thinking about the wider issues facing the country, which was the most important issue when it came to deciding how to vote in the general election?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Brexit/ making sure we 3996 494 1288 112 3815 142 2488 163 1297 216 3780 1398 2511 2537 673 699
get the best deal with 28% 19% 28% 21% 28% 17% 32% 21% 23% 22% 28% 20% 37% 37% 22% 18%
the EU/ making sure we
leave the EU/ making
sure Brexit happens on
the right terms
NHS/ hospitals 2416 523 669 104 2278 118 1126 117 1128 206 2210 1538 769 778 584 945
17% 20% 15% 19% 17% 14% 14% 15% 20% 21% 17% 22% 11% 11% 19% 24%
Economy/ Jobs/ 1157 178 504 45 1042 106 603 78 459 163 994 713 406 415 372 332
unemployment/ growth 8% 7% 11% 8% 8% 13% 8% 10% 8% 16% 7% 10% 6% 6% 12% 8%
Having the right 1104 160 302 35 1051 51 688 55 352 78 1026 529 544 550 262 261
leadership / choosing 8% 6% 7% 7% 8% 6% 9% 7% 6% 8% 8% 7% 8% 8% 9% 7%
the best team / having
the best PM
Immigration/ asylum 908 153 308 17 864 38 548 46 304 33 875 94 790 794 52 38
seekers/ migrants/ 6% 6% 7% 3% 6% 5% 7% 6% 5% 3% 7% 1% 12% 12% 2% 1%
travellers
Cuts/ spending/ 786 168 237 51 724 55 299 45 429 29 757 572 182 185 186 383
austerity 5% 7% 5% 10% 5% 7% 4% 6% 8% 3% 6% 8% 3% 3% 6% 10%
Terrorism / security 704 151 228 27 670 29 432 36 221 44 660 246 421 425 141 101
5% 6% 5% 5% 5% 4% 6% 5% 4% 4% 5% 3% 6% 6% 5% 3%
Poverty/ inequality/ 522 96 157 42 476 41 200 36 281 24 498 384 115 119 121 259
homelessness 4% 4% 3% 8% 4% 5% 3% 5% 5% 2% 4% 5% 2% 2% 4% 7%
Schools/ education/ 407 156 105 16 350 52 171 41 182 37 370 263 107 111 92 167
universities/ student 3% 6% 2% 3% 3% 6% 2% 5% 3% 4% 3% 4% 2% 2% 3% 4%
fees
Pensions/ elderly/ 379 44 73 9 361 17 263 14 94 5 374 204 168 174 95 103
elderly care costs 3% 2% 2% 2% 3% 2% 3% 2% 2% 1% 3% 3% 2% 3% 3% 3%
Benefits/ tax credits 333 74 89 7 289 40 160 35 126 14 319 155 153 164 52 92
2% 3% 2% 1% 2% 5% 2% 4% 2% 1% 2% 2% 2% 2% 2% 2%

Lord Ashcroft
Page 45

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 14
Q.9 Now thinking about the wider issues facing the country, which was the most important issue when it came to deciding how to vote in the general election?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Rising living costs/ 226 69 83 7 203 23 108 19 93 2 224 135 77 81 57 74
prices/ inflation 2% 3% 2% 1% 2% 3% 1% 2% 2% * 2% 2% 1% 1% 2% 2%
Crime/ law & order/ 183 52 67 3 168 13 100 14 63 5 178 91 84 87 49 39
police/ anti-social 1% 2% 1% 1% 1% 2% 1% 2% 1% 1% 1% 1% 1% 1% 2% 1%
behaviour
Climate change/ 155 29 58 8 144 11 50 13 86 8 147 108 40 44 40 64
environment 1% 1% 1% 1% 1% 1% 1% 2% 2% 1% 1% 2% 1% 1% 1% 2%
Council/ local services 129 40 48 6 112 13 65 8 49 2 127 67 55 60 39 23
1% 2% 1% 1% 1% 2% 1% 1% 1% * 1% 1% 1% 1% 1% 1%
Deficit/ debt 112 22 39 5 103 5 74 6 29 4 108 58 51 51 36 22
1% 1% 1% 1% 1% 1% 1% 1% 1% * 1% 1% 1% 1% 1% 1%
Taxes 110 21 54 3 89 20 47 14 48 7 103 64 41 41 30 34
1% 1% 1% 1% 1% 2% 1% 2% 1% 1% 1% 1% 1% 1% 1% 1%
Housing and planning/ 49 12 19 4 41 6 22 3 21 3 46 32 17 17 17 15
wind farms * * * 1% * 1% * * * * * * * * 1% *
Public transport/ 20 3 13 - 16 4 11 2 6 2 18 13 5 7 7 4
buses/ trains * * * - * * * * * * * * * * * *
Roads/ congestion 7 4 1 - 4 3 4 - 3 - 7 1 5 5 1 -
* * * - * * * - * - * * * * * -
Other 443 70 136 22 409 22 195 26 212 95 348 312 113 113 89 223
3% 3% 3% 4% 3% 3% 3% 3% 4% 10% 3% 4% 2% 2% 3% 6%
Don't know/ no answer 238 37 82 13 221 14 114 10 102 23 215 120 84 86 58 60
2% 1% 2% 2% 2% 2% 1% 1% 2% 2% 2% 2% 1% 1% 2% 2%

Lord Ashcroft
Page 46

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 15
Q.10 Which of the following do you think would make the best Prime Minister?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Theresa May 7150 3514 3635 181 521 831 1298 1699 2620 3128 1825 993 1184 6353 320 775 647 590 634 730 683 1225 749 477 320
50% 53% 47% 25% 28% 36% 49% 56% 69% 53% 48% 52% 43% 52% 44% 45% 49% 56% 55% 55% 46% 59% 52% 35% 45%
Jeremy Corbyn 5253 2253 2994 487 1089 1061 940 890 786 1984 1472 665 1120 4331 306 732 504 348 373 398 618 554 498 641 281
37% 34% 38% 66% 58% 47% 35% 29% 21% 34% 39% 35% 41% 35% 42% 43% 38% 33% 33% 30% 41% 27% 35% 47% 39%
Don't know 1981 806 1172 66 262 389 428 436 400 793 494 254 436 1610 106 207 166 124 140 190 200 285 192 259 112
14% 12% 15% 9% 14% 17% 16% 14% 11% 13% 13% 13% 16% 13% 14% 12% 13% 12% 12% 14% 13% 14% 13% 19% 16%

Lord Ashcroft
Page 47

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 15
Q.10 Which of the following do you think would make the best Prime Minister?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Theresa May 7150 5689 417 464 269 76 54 20 1048 669 469 1234 815 590 2325 4275 663 482 1224 56 93 17 7150 -
50% 98% 8% 36% 66% 26% 10% 28% 48% 45% 41% 44% 61% 51% 54% 87% 16% 37% 74% 10% 15% 22% 100% -
Jeremy Corbyn 5253 37 4210 396 31 103 366 26 602 485 482 1173 420 489 1602 365 2803 487 207 417 397 47 - 5253
37% 1% 76% 30% 8% 35% 65% 37% 27% 33% 42% 42% 32% 42% 37% 7% 69% 37% 13% 74% 63% 60% - 100%
Don't know 1981 106 897 444 109 117 141 25 556 325 206 367 94 75 358 297 621 335 215 92 145 14 - -
14% 2% 16% 34% 27% 40% 25% 35% 25% 22% 18% 13% 7% 6% 8% 6% 15% 26% 13% 16% 23% 18% - -

Lord Ashcroft
Page 48

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 15
Q.10 Which of the following do you think would make the best Prime Minister?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Theresa May 7150 974 2268 170 6868 223 4710 254 2087 507 6643 2332 4650 4706 1584 692
50% 38% 50% 32% 51% 27% 61% 33% 37% 51% 50% 33% 69% 69% 52% 18%
Jeremy Corbyn 5253 1165 1672 270 4705 490 2051 430 2670 449 4804 3645 1340 1376 1069 2540
37% 46% 37% 50% 35% 60% 26% 55% 48% 45% 36% 51% 20% 20% 35% 64%
Don't know 1981 417 620 96 1857 110 1007 97 828 44 1937 1120 748 762 400 706
14% 16% 14% 18% 14% 13% 13% 12% 15% 4% 14% 16% 11% 11% 13% 18%

Lord Ashcroft
Page 49

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 16
Q.11a I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
If you work hard, it is 8460 3976 4480 336 936 1217 1459 1846 2666 3694 2221 1125 1396 7348 416 965 784 641 697 806 881 1289 869 697 415
possible to be very 59% 60% 57% 46% 50% 53% 55% 61% 70% 63% 59% 59% 51% 60% 57% 56% 60% 60% 61% 61% 59% 62% 60% 51% 58%
successful in Britain
no matter what your
background.
In Britain today, 5924 2597 3321 398 936 1064 1207 1179 1140 2211 1570 787 1344 4946 316 749 533 421 450 512 620 775 570 680 298
people from some 41% 40% 43% 54% 50% 47% 45% 39% 30% 37% 41% 41% 49% 40% 43% 44% 40% 40% 39% 39% 41% 38% 40% 49% 42%
backgrounds will never
have a real chance to
be successful no matter
how hard they work.

Lord Ashcroft
Page 50

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 16
Q.11a I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
If you work hard, it is 8460 4928 2003 692 234 148 189 32 1270 854 620 1554 864 654 2644 4095 1551 682 1084 186 237 33 5810 1709
possible to be very 59% 84% 36% 53% 57% 50% 34% 45% 58% 58% 54% 56% 65% 57% 62% 83% 38% 52% 66% 33% 37% 42% 81% 33%
successful in Britain
no matter what your
background.
In Britain today, 5924 904 3521 612 175 148 372 39 936 625 537 1220 465 500 1641 842 2536 622 562 379 398 45 1340 3544
people from some 41% 16% 64% 47% 43% 50% 66% 55% 42% 42% 46% 44% 35% 43% 38% 17% 62% 48% 34% 67% 63% 58% 19% 67%
backgrounds will never
have a real chance to
be successful no matter
how hard they work.

Lord Ashcroft
Page 51

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 16
Q.11a I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
If you work hard, it is 8460 1368 2789 249 7959 425 5167 416 2747 613 7847 3595 4587 4666 1959 1557
possible to be very 59% 54% 61% 46% 59% 52% 67% 53% 49% 61% 59% 51% 68% 68% 64% 40%
successful in Britain
no matter what your
background.
In Britain today, 5924 1188 1771 287 5471 398 2601 365 2838 387 5537 3502 2151 2178 1094 2381
people from some 41% 46% 39% 54% 41% 48% 33% 47% 51% 39% 41% 49% 32% 32% 36% 60%
backgrounds will never
have a real chance to
be successful no matter
how hard they work.

Lord Ashcroft
Page 52

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 17
Q.11b I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
For most children 5627 2726 2898 265 591 791 993 1227 1760 2408 1447 775 979 4863 305 657 522 441 479 529 557 817 556 494 270
growing up in Britain 39% 41% 37% 36% 32% 35% 37% 41% 46% 41% 38% 41% 36% 40% 42% 38% 40% 42% 42% 40% 37% 40% 39% 36% 38%
today, life will be
better than it was for
their parents
For most children 8757 3847 4903 469 1281 1490 1673 1798 2046 3497 2344 1137 1761 7431 427 1057 795 621 668 789 944 1247 883 883 443
growing up in Britain 61% 59% 63% 64% 68% 65% 63% 59% 54% 59% 62% 59% 64% 60% 58% 62% 60% 58% 58% 60% 63% 60% 61% 64% 62%
today, life will be
worse than it was for
their parents

Lord Ashcroft
Page 53

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 17
Q.11b I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
For most children 5627 3233 1460 412 112 90 149 26 806 546 414 976 564 428 1893 2677 1151 444 633 127 177 20 3758 1255
growing up in Britain 39% 55% 26% 32% 27% 30% 27% 37% 37% 37% 36% 35% 42% 37% 44% 54% 28% 34% 38% 22% 28% 26% 53% 24%
today, life will be
better than it was for
their parents
For most children 8757 2599 4064 892 297 206 412 45 1400 933 743 1798 765 726 2392 2260 2936 860 1013 438 458 58 3392 3998
growing up in Britain 61% 45% 74% 68% 73% 70% 73% 63% 63% 63% 64% 65% 58% 63% 56% 46% 72% 66% 62% 78% 72% 74% 47% 76%
today, life will be
worse than it was for
their parents

Lord Ashcroft
Page 54

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 17
Q.11b I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
For most children 5627 906 1840 153 5243 336 3407 282 1859 364 5263 2433 2993 3043 1355 1028
growing up in Britain 39% 35% 40% 29% 39% 41% 44% 36% 33% 36% 39% 34% 44% 44% 44% 26%
today, life will be
better than it was for
their parents
For most children 8757 1650 2720 383 8187 487 4361 499 3726 636 8121 4664 3745 3801 1698 2910
growing up in Britain 61% 65% 60% 71% 61% 59% 56% 64% 67% 64% 61% 66% 56% 56% 56% 74%
today, life will be
worse than it was for
their parents

Lord Ashcroft
Page 55

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 18
Q.11c I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
If some people earn a 6814 3234 3575 270 688 956 1206 1496 2198 3047 1733 894 1124 6011 311 759 633 524 588 655 731 1124 686 493 310
great deal of money 47% 49% 46% 37% 37% 42% 45% 49% 58% 52% 46% 47% 41% 49% 42% 44% 48% 49% 51% 50% 49% 54% 48% 36% 43%
through their own
ability and hard work
that is a good thing
and they should be
allowed to enjoy it
The government should 7570 3339 4226 464 1184 1325 1460 1529 1608 2858 2058 1018 1616 6283 421 955 684 538 559 663 770 940 753 884 403
do more to ensure that 53% 51% 54% 63% 63% 58% 55% 51% 42% 48% 54% 53% 59% 51% 58% 56% 52% 51% 49% 50% 51% 46% 52% 64% 57%
wealth in Britain is
shared out more equally
by imposing much higher
taxes on those with the
highest incomes

Lord Ashcroft
Page 56

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 18
Q.11c I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
If some people earn a 6814 4495 1171 510 214 105 102 24 985 688 471 1154 719 550 2247 3737 917 480 953 88 146 19 5201 914
great deal of money 47% 77% 21% 39% 52% 35% 18% 34% 45% 47% 41% 42% 54% 48% 52% 76% 22% 37% 58% 16% 23% 24% 73% 17%
through their own
ability and hard work
that is a good thing
and they should be
allowed to enjoy it
The government should 7570 1337 4353 794 195 191 459 47 1221 791 686 1620 610 604 2038 1200 3170 824 693 477 489 59 1949 4339
do more to ensure that 53% 23% 79% 61% 48% 65% 82% 66% 55% 53% 59% 58% 46% 52% 48% 24% 78% 63% 42% 84% 77% 76% 27% 83%
wealth in Britain is
shared out more equally
by imposing much higher
taxes on those with the
highest incomes

Lord Ashcroft
Page 57

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 18
Q.11c I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
If some people earn a 6814 1041 2320 166 6363 388 4224 345 2149 444 6370 2613 3979 4041 1562 989
great deal of money 47% 41% 51% 31% 47% 47% 54% 44% 38% 44% 48% 37% 59% 59% 51% 25%
through their own
ability and hard work
that is a good thing
and they should be
allowed to enjoy it
The government should 7570 1515 2240 370 7067 435 3544 436 3436 556 7014 4484 2759 2803 1491 2949
do more to ensure that 53% 59% 49% 69% 53% 53% 46% 56% 62% 56% 52% 63% 41% 41% 49% 75%
wealth in Britain is
shared out more equally
by imposing much higher
taxes on those with the
highest incomes

Lord Ashcroft
Page 58

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 19
Q.11d I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
With the way the 9939 4349 5583 501 1349 1623 1835 2157 2474 4049 2609 1285 1976 8375 508 1177 901 733 784 860 1027 1399 986 1064 500
economy and society are 69% 66% 72% 68% 72% 71% 69% 71% 65% 69% 69% 67% 72% 68% 69% 69% 68% 69% 68% 65% 68% 68% 69% 77% 70%
changing, there will be
more threats to my
standard of living in
future than there will
be opportunities to
improve it
The way society and the 4445 2224 2218 233 523 658 831 868 1332 1856 1182 627 764 3919 224 537 416 329 363 458 474 665 453 313 213
economy is changing 31% 34% 28% 32% 28% 29% 31% 29% 35% 31% 31% 33% 28% 32% 31% 31% 32% 31% 32% 35% 32% 32% 31% 23% 30%
will bring more
opportunities for me to
improve my standard of
living than threats to
it

Lord Ashcroft
Page 59

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 19
Q.11d I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
With the way the 9939 2988 4503 1063 312 240 486 56 1623 1086 861 2021 824 790 2734 2668 3259 1027 1079 477 547 64 3975 4336
economy and society are 69% 51% 82% 82% 76% 81% 87% 79% 74% 73% 74% 73% 62% 68% 64% 54% 80% 79% 66% 84% 86% 82% 56% 83%
changing, there will be
more threats to my
standard of living in
future than there will
be opportunities to
improve it
The way society and the 4445 2844 1021 241 97 56 75 15 583 393 296 753 505 364 1551 2269 828 277 567 88 88 14 3175 917
economy is changing 31% 49% 18% 18% 24% 19% 13% 21% 26% 27% 26% 27% 38% 32% 36% 46% 20% 21% 34% 16% 14% 18% 44% 17%
will bring more
opportunities for me to
improve my standard of
living than threats to
it

Lord Ashcroft
Page 60

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 19
Q.11d I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
With the way the 9939 1850 2983 417 9294 560 5137 563 4069 627 9312 5450 4099 4151 2075 3323
economy and society are 69% 72% 65% 78% 69% 68% 66% 72% 73% 63% 70% 77% 61% 61% 68% 84%
changing, there will be
more threats to my
standard of living in
future than there will
be opportunities to
improve it
The way society and the 4445 706 1577 119 4136 263 2631 218 1516 373 4072 1647 2639 2693 978 615
economy is changing 31% 28% 35% 22% 31% 32% 34% 28% 27% 37% 30% 23% 39% 39% 32% 16%
will bring more
opportunities for me to
improve my standard of
living than threats to
it

Lord Ashcroft
Page 61

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 20
Q.11e I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
People have a right to 8179 3614 4558 559 1299 1445 1533 1638 1705 3115 2157 1056 1829 6845 439 1039 740 557 622 695 924 1031 798 895 439
things like decent 57% 55% 58% 76% 69% 63% 58% 54% 45% 53% 57% 55% 67% 56% 60% 61% 56% 52% 54% 53% 62% 50% 55% 65% 62%
housing, healthcare,
education and enough to
live on, and the
government should make
sure everyone has them
People are too ready to 6205 2959 3243 175 573 836 1133 1387 2101 2790 1634 856 911 5449 293 675 577 505 525 623 577 1033 641 482 274
talk about their rights 43% 45% 42% 24% 31% 37% 42% 46% 55% 47% 43% 45% 33% 44% 40% 39% 44% 48% 46% 47% 38% 50% 45% 35% 38%
- they have a
responsibility to
provide for themselves
and should not expect
the government to do so
for them

Lord Ashcroft
Page 62

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 20
Q.11e I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
People have a right to 8179 1686 4487 883 185 211 464 51 1296 889 720 1716 657 653 2248 1527 3274 904 671 476 502 65 2330 4472
things like decent 57% 29% 81% 68% 45% 71% 83% 72% 59% 60% 62% 62% 49% 57% 52% 31% 80% 69% 41% 84% 79% 83% 33% 85%
housing, healthcare,
education and enough to
live on, and the
government should make
sure everyone has them
People are too ready to 6205 4146 1037 421 224 85 97 20 910 590 437 1058 672 501 2037 3410 813 400 975 89 133 13 4820 781
talk about their rights 43% 71% 19% 32% 55% 29% 17% 28% 41% 40% 38% 38% 51% 43% 48% 69% 20% 31% 59% 16% 21% 17% 67% 15%
- they have a
responsibility to
provide for themselves
and should not expect
the government to do so
for them

Lord Ashcroft
Page 63

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 20
Q.11e I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
People have a right to 8179 1543 2491 380 7556 547 3898 503 3605 656 7523 4836 2995 3043 1700 3088
things like decent 57% 60% 55% 71% 56% 66% 50% 64% 65% 66% 56% 68% 44% 44% 56% 78%
housing, healthcare,
education and enough to
live on, and the
government should make
sure everyone has them
People are too ready to 6205 1013 2069 156 5874 276 3870 278 1980 344 5861 2261 3743 3801 1353 850
talk about their rights 43% 40% 45% 29% 44% 34% 50% 36% 35% 34% 44% 32% 56% 56% 44% 22%
- they have a
responsibility to
provide for themselves
and should not expect
the government to do so
for them

Lord Ashcroft
Page 64

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 21
Q.11f I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
On the whole, 8362 3975 4380 561 1247 1426 1442 1610 2076 3918 2285 889 1252 7048 379 967 698 569 585 737 1068 1180 865 921 393
immigration into 58% 60% 56% 76% 67% 63% 54% 53% 55% 66% 60% 46% 46% 57% 52% 56% 53% 54% 51% 56% 71% 57% 60% 67% 55%
Britain has been a good
thing for the country
On the whole, 6022 2598 3421 173 625 855 1224 1415 1730 1987 1506 1023 1488 5246 353 747 619 493 562 581 433 884 574 456 320
immigration into 42% 40% 44% 24% 33% 37% 46% 47% 45% 34% 40% 54% 54% 43% 48% 44% 47% 46% 49% 44% 29% 43% 40% 33% 45%
Britain has been a bad
thing for the country

Lord Ashcroft
Page 65

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 21
Q.11f I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
On the whole, 8362 2560 3865 1021 44 211 425 44 1145 833 646 1708 733 737 2560 2609 2810 1012 276 477 457 55 3230 3932
immigration into 58% 44% 70% 78% 11% 71% 76% 62% 52% 56% 56% 62% 55% 64% 60% 53% 69% 78% 17% 84% 72% 71% 45% 75%
Britain has been a good
thing for the country
On the whole, 6022 3272 1659 283 365 85 136 27 1061 646 511 1066 596 417 1725 2328 1277 292 1370 88 178 23 3920 1321
immigration into 42% 56% 30% 22% 89% 29% 24% 38% 48% 44% 44% 38% 45% 36% 40% 47% 31% 22% 83% 16% 28% 29% 55% 25%
Britain has been a bad
thing for the country

Lord Ashcroft
Page 66

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 21
Q.11f I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
On the whole, 8362 1516 2737 409 7655 621 4006 522 3663 657 7705 5797 2268 2321 2337 3407
immigration into 58% 59% 60% 76% 57% 75% 52% 67% 66% 66% 58% 82% 34% 34% 77% 87%
Britain has been a good
thing for the country
On the whole, 6022 1040 1823 127 5775 202 3762 259 1922 343 5679 1300 4470 4523 716 531
immigration into 42% 41% 40% 24% 43% 25% 48% 33% 34% 34% 42% 18% 66% 66% 23% 13%
Britain has been a bad
thing for the country

Lord Ashcroft
Page 67

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 22
Q.11g I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Changes in society in 4249 2088 2156 271 563 682 696 816 1221 1980 1142 498 611 3688 191 459 374 319 342 392 579 625 407 373 188
Britain over the last 30% 32% 28% 37% 30% 30% 26% 27% 32% 34% 30% 26% 22% 30% 26% 27% 28% 30% 30% 30% 39% 30% 28% 27% 26%
few years have been
mostly for the better
Changes in society in 10135 4485 5645 463 1309 1599 1970 2209 2585 3925 2649 1414 2129 8606 541 1255 943 743 805 926 922 1439 1032 1004 525
Britain over the last 70% 68% 72% 63% 70% 70% 74% 73% 68% 66% 70% 74% 78% 70% 74% 73% 72% 70% 70% 70% 61% 70% 72% 73% 74%
few years have been
mostly for the worse

Lord Ashcroft
Page 68

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 22
Q.11g I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Changes in society in 4249 1965 1372 519 39 86 151 17 585 443 338 774 392 343 1374 1826 1106 494 190 135 165 17 2406 1328
Britain over the last 30% 34% 25% 40% 10% 29% 27% 24% 27% 30% 29% 28% 29% 30% 32% 37% 27% 38% 12% 24% 26% 22% 34% 25%
few years have been
mostly for the better
Changes in society in 10135 3867 4152 785 370 210 410 54 1621 1036 819 2000 937 811 2911 3111 2981 810 1456 430 470 61 4744 3925
Britain over the last 70% 66% 75% 60% 90% 71% 73% 76% 73% 70% 71% 72% 71% 70% 68% 63% 73% 62% 88% 76% 74% 78% 66% 75%
few years have been
mostly for the worse

Lord Ashcroft
Page 69

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 22
Q.11g I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Changes in society in 4249 749 1403 168 3887 319 2252 260 1657 389 3860 2628 1481 1532 1260 1317
Britain over the last 30% 29% 31% 31% 29% 39% 29% 33% 30% 39% 29% 37% 22% 22% 41% 33%
few years have been
mostly for the better
Changes in society in 10135 1807 3157 368 9543 504 5516 521 3928 611 9524 4469 5257 5312 1793 2621
Britain over the last 70% 71% 69% 69% 71% 61% 71% 67% 70% 61% 71% 63% 78% 78% 59% 67%
few years have been
mostly for the worse

Lord Ashcroft
Page 70

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 23
Q.11h I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Overall, life in 7363 3736 3625 415 895 1124 1258 1545 2126 3457 1935 870 1078 6319 386 851 666 548 568 683 818 1060 739 691 353
Britain today is better 51% 57% 46% 57% 48% 49% 47% 51% 56% 59% 51% 46% 39% 51% 53% 50% 51% 52% 50% 52% 54% 51% 51% 50% 50%
than it was 30 years
ago
Overall, life in 7021 2837 4176 319 977 1157 1408 1480 1680 2448 1856 1042 1662 5975 346 863 651 514 579 635 683 1004 700 686 360
Britain today is worse 49% 43% 54% 43% 52% 51% 53% 49% 44% 41% 49% 54% 61% 49% 47% 50% 49% 48% 50% 48% 46% 49% 49% 50% 50%
than it was 30 years
ago

Lord Ashcroft
Page 71

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 23
Q.11h I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Overall, life in 7363 3441 2431 778 105 141 263 35 1028 705 565 1403 702 616 2344 3050 1868 779 557 260 292 32 4152 2252
Britain today is better 51% 59% 44% 60% 26% 48% 47% 49% 47% 48% 49% 51% 53% 53% 55% 62% 46% 60% 34% 46% 46% 41% 58% 43%
than it was 30 years
ago
Overall, life in 7021 2391 3093 526 304 155 298 36 1178 774 592 1371 627 538 1941 1887 2219 525 1089 305 343 46 2998 3001
Britain today is worse 49% 41% 56% 40% 74% 52% 53% 51% 53% 52% 51% 49% 47% 47% 45% 38% 54% 40% 66% 54% 54% 59% 42% 57%
than it was 30 years
ago

Lord Ashcroft
Page 72

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 23
Q.11h I'm going to read out some pairs of statements. Please say which statement in each pair you most agree with, even if you don't completely agree with it.
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Overall, life in 7363 1224 2436 276 6878 420 3991 371 2879 626 6737 4101 3019 3075 1903 2142
Britain today is better 51% 48% 53% 51% 51% 51% 51% 48% 52% 63% 50% 58% 45% 45% 62% 54%
than it was 30 years
ago
Overall, life in 7021 1332 2124 260 6552 403 3777 410 2706 374 6647 2996 3719 3769 1150 1796
Britain today is worse 49% 52% 47% 49% 49% 49% 49% 52% 48% 37% 50% 42% 55% 55% 38% 46%
than it was 30 years
ago

Lord Ashcroft
Page 73

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 24
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Summary
Base: All respondents

Aspects
Multiculturalis Social The Green
m liberalism Feminism movement Globalisation The internet Capitalism Immigration
Base 14384 14384 14384 14384 14384 14384 14384 14384
A force for good (10) 1126 955 1862 1974 448 1773 396 526
8% 7% 13% 14% 3% 12% 3% 4%
(9) 919 813 1241 1273 479 1875 488 608
6% 6% 9% 9% 3% 13% 3% 4%
(8) 1793 1613 1986 1998 1402 2897 1424 1605
12% 11% 14% 14% 10% 20% 10% 11%
(7) 1742 1622 1895 1939 1932 2341 1906 2014
12% 11% 13% 13% 13% 16% 13% 14%
(6) 1285 1435 1400 1453 1961 1456 1873 1584
9% 10% 10% 10% 14% 10% 13% 11%
A mixed blessing (5) 2829 3232 3164 2657 4148 2961 3681 2898
20% 22% 22% 18% 29% 21% 26% 20%
(4) 946 960 732 725 955 336 1063 914
7% 7% 5% 5% 7% 2% 7% 6%
(3) 891 793 572 593 730 241 909 962
6% 6% 4% 4% 5% 2% 6% 7%
(2) 793 595 410 458 526 148 684 910
6% 4% 3% 3% 4% 1% 5% 6%
(1) 579 375 253 295 349 101 392 715
4% 3% 2% 2% 2% 1% 3% 5%
A force for ill (0) 1230 618 435 490 515 124 537 1508
9% 4% 3% 3% 4% 1% 4% 10%
NET: A force for good 6865 6438 8384 8637 6222 10342 6087 6337
48% 45% 58% 60% 43% 72% 42% 44%
NET: A force for ill 4439 3341 2402 2561 3075 950 3585 5009
31% 23% 17% 18% 21% 7% 25% 35%
Don't know 251 1373 434 529 939 131 1031 140
2% 10% 3% 4% 7% 1% 7% 1%
Mean 5.42 5.66 6.37 6.40 5.46 7.03 5.35 4.97

Lord Ashcroft
Page 74

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 24
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Summary
Base: All respondents

Aspects
Multiculturalis Social The Green
m liberalism Feminism movement Globalisation The internet Capitalism Immigration
Base 14384 14384 14384 14384 14384 14384 14384 14384
Standard deviation 2.87 2.55 2.52 2.60 2.20 2.05 2.27 2.77
Standard error 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02

Lord Ashcroft
Page 75

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 25
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Multiculturalism
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
A force for good (10) 1126 452 670 142 264 230 174 165 151 513 330 121 157 942 42 132 90 62 73 102 179 139 123 133 51
8% 7% 9% 19% 14% 10% 7% 5% 4% 9% 9% 6% 6% 8% 6% 8% 7% 6% 6% 8% 12% 7% 9% 10% 7%
(9) 919 402 517 86 182 221 156 127 147 449 266 90 112 763 35 97 71 66 56 69 165 120 84 110 46
6% 6% 7% 12% 10% 10% 6% 4% 4% 8% 7% 5% 4% 6% 5% 6% 5% 6% 5% 5% 11% 6% 6% 8% 6%
(8) 1793 791 1000 145 340 342 344 293 329 876 487 178 250 1534 73 177 168 130 139 145 258 260 184 188 71
12% 12% 13% 20% 18% 15% 13% 10% 9% 15% 13% 9% 9% 12% 10% 10% 13% 12% 12% 11% 17% 13% 13% 14% 10%
(7) 1742 840 902 118 262 329 316 353 364 807 468 217 246 1473 92 197 170 104 140 157 198 251 164 180 89
12% 13% 12% 16% 14% 14% 12% 12% 10% 14% 12% 11% 9% 12% 13% 11% 13% 10% 12% 12% 13% 12% 11% 13% 12%
(6) 1285 573 712 70 168 194 239 235 379 565 349 149 220 1097 60 173 119 93 103 124 114 186 125 130 58
9% 9% 9% 10% 9% 9% 9% 8% 10% 10% 9% 8% 8% 9% 8% 10% 9% 9% 9% 9% 8% 9% 9% 9% 8%
A mixed blessing (5) 2829 1155 1672 72 300 443 538 653 823 1044 729 415 632 2433 162 382 259 226 229 259 245 383 288 261 135
20% 18% 21% 10% 16% 19% 20% 22% 22% 18% 19% 22% 23% 20% 22% 22% 20% 21% 20% 20% 16% 19% 20% 19% 19%
(4) 946 430 516 21 68 115 184 255 303 361 241 142 199 813 60 112 84 84 82 75 71 154 91 76 57
7% 7% 7% 3% 4% 5% 7% 8% 8% 6% 6% 7% 7% 7% 8% 7% 6% 8% 7% 6% 5% 7% 6% 6% 8%
(3) 891 426 465 14 67 103 186 203 318 326 239 114 211 771 61 97 92 75 75 88 61 139 83 76 44
6% 6% 6% 2% 4% 5% 7% 7% 8% 6% 6% 6% 8% 6% 8% 6% 7% 7% 7% 7% 4% 7% 6% 6% 6%
(2) 793 381 412 22 52 78 153 200 288 301 186 126 179 688 38 109 70 66 50 86 61 128 80 55 50
6% 6% 5% 3% 3% 3% 6% 7% 8% 5% 5% 7% 7% 6% 5% 6% 5% 6% 4% 7% 4% 6% 6% 4% 7%
(1) 579 327 252 8 37 47 100 171 216 211 145 86 135 503 36 64 56 36 56 56 41 94 64 45 31
4% 5% 3% 1% 2% 2% 4% 6% 6% 4% 4% 4% 5% 4% 5% 4% 4% 3% 5% 4% 3% 5% 4% 3% 4%
A force for ill (0) 1230 729 500 16 80 131 233 333 437 398 283 240 307 1077 59 142 118 94 122 134 92 179 137 93 60
9% 11% 6% 2% 4% 6% 9% 11% 11% 7% 7% 13% 11% 9% 8% 8% 9% 9% 11% 10% 6% 9% 10% 7% 8%
NET: A force for good 6865 3058 3801 561 1216 1316 1229 1173 1370 3210 1900 755 985 5809 302 776 618 455 511 597 914 956 680 741 315
48% 47% 49% 76% 65% 58% 46% 39% 36% 54% 50% 39% 36% 47% 41% 45% 47% 43% 45% 45% 61% 46% 47% 54% 44%
NET: A force for ill 4439 2293 2145 81 304 474 856 1162 1562 1597 1094 708 1031 3852 254 524 420 355 385 439 326 694 455 345 242
31% 35% 27% 11% 16% 21% 32% 38% 41% 27% 29% 37% 38% 31% 35% 31% 32% 33% 34% 33% 22% 34% 32% 25% 34%

Lord Ashcroft
Page 76

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 25
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Multiculturalism
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Don't know 251 67 183 20 52 48 43 37 51 54 68 34 92 200 14 32 20 26 22 23 16 31 16 30 21
2% 1% 2% 3% 3% 2% 2% 1% 1% 1% 2% 2% 3% 2% 2% 2% 2% 2% 2% 2% 1% 2% 1% 2% 3%
Mean 5.42 5.17 5.62 7.20 6.57 6.13 5.31 4.85 4.62 5.76 5.59 4.89 4.80 5.38 5.11 5.33 5.31 5.21 5.15 5.20 6.24 5.27 5.36 5.83 5.24
Standard deviation 2.87 2.98 2.76 2.41 2.64 2.70 2.82 2.85 2.78 2.81 2.84 2.93 2.85 2.87 2.74 2.81 2.85 2.80 2.89 2.93 2.83 2.86 2.94 2.81 2.87
Standard error 0.02 0.04 0.03 0.09 0.06 0.06 0.06 0.05 0.05 0.04 0.05 0.07 0.06 0.03 0.10 0.07 0.08 0.09 0.09 0.08 0.07 0.06 0.08 0.08 0.11

Lord Ashcroft
Page 77

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 25
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Multiculturalism
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
A force for good (10) 1126 132 695 149 5 34 83 8 129 107 72 234 82 122 380 163 483 132 20 124 83 10 201 800
8% 2% 13% 11% 1% 11% 15% 11% 6% 7% 6% 8% 6% 11% 9% 3% 12% 10% 1% 22% 13% 13% 3% 15%
(9) 919 156 537 132 2 24 53 5 130 96 80 186 88 72 267 183 381 144 12 68 56 5 222 573
6% 3% 10% 10% * 8% 9% 7% 6% 6% 7% 7% 7% 6% 6% 4% 9% 11% 1% 12% 9% 6% 3% 11%
(8) 1793 396 966 243 9 42 93 8 247 203 145 372 157 160 509 449 701 231 25 109 103 14 540 994
12% 7% 17% 19% 2% 14% 17% 11% 11% 14% 13% 13% 12% 14% 12% 9% 17% 18% 2% 19% 16% 18% 8% 19%
(7) 1742 564 779 204 5 48 88 8 248 196 149 381 155 142 471 567 595 194 59 94 101 6 709 763
12% 10% 14% 16% 1% 16% 16% 11% 11% 13% 13% 14% 12% 12% 11% 11% 15% 15% 4% 17% 16% 8% 10% 15%
(6) 1285 552 492 133 11 25 42 7 192 118 125 276 108 91 375 522 361 130 71 40 49 8 671 426
9% 9% 9% 10% 3% 8% 7% 10% 9% 8% 11% 10% 8% 8% 9% 11% 9% 10% 4% 7% 8% 10% 9% 8%
A mixed blessing (5) 2829 1300 973 210 55 65 100 18 482 310 238 487 250 171 891 1147 733 236 257 63 114 19 1552 837
20% 22% 18% 16% 13% 22% 18% 25% 22% 21% 21% 18% 19% 15% 21% 23% 18% 18% 16% 11% 18% 24% 22% 16%
(4) 946 522 275 49 24 18 20 5 159 95 71 187 81 82 271 425 179 63 156 22 27 4 614 218
7% 9% 5% 4% 6% 6% 4% 7% 7% 6% 6% 7% 6% 7% 6% 9% 4% 5% 9% 4% 4% 5% 9% 4%
(3) 891 527 229 37 35 10 19 3 129 91 79 151 99 76 266 392 172 53 185 13 19 4 609 177
6% 9% 4% 3% 9% 3% 3% 4% 6% 6% 7% 5% 7% 7% 6% 8% 4% 4% 11% 2% 3% 5% 9% 3%
(2) 793 488 157 51 48 6 12 3 141 80 55 141 72 66 238 348 133 40 183 9 18 2 566 134
6% 8% 3% 4% 12% 2% 2% 4% 6% 5% 5% 5% 5% 6% 6% 7% 3% 3% 11% 2% 3% 3% 8% 3%
(1) 579 370 109 25 42 5 15 1 76 63 43 97 72 55 173 245 88 26 172 7 19 2 437 88
4% 6% 2% 2% 10% 2% 3% 1% 3% 4% 4% 3% 5% 5% 4% 5% 2% 2% 10% 1% 3% 3% 6% 2%
A force for ill (0) 1230 749 205 49 161 13 21 4 204 90 77 217 148 108 386 443 174 38 479 10 30 1 939 158
9% 13% 4% 4% 39% 4% 4% 6% 9% 6% 7% 8% 11% 9% 9% 9% 4% 3% 29% 2% 5% 1% 13% 3%
NET: A force for good 6865 1800 3469 861 32 173 359 36 946 720 571 1449 590 587 2002 1884 2521 831 187 435 392 43 2343 3556
48% 31% 63% 66% 8% 58% 64% 51% 43% 49% 49% 52% 44% 51% 47% 38% 62% 64% 11% 77% 62% 55% 33% 68%
NET: A force for ill 4439 2656 975 211 310 52 87 16 709 419 325 793 472 387 1334 1853 746 220 1175 61 113 13 3165 775
31% 46% 18% 16% 76% 18% 16% 23% 32% 28% 28% 29% 36% 34% 31% 38% 18% 17% 71% 11% 18% 17% 44% 15%

Lord Ashcroft
Page 78

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 25
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Multiculturalism
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Don't know 251 76 107 22 12 6 15 1 69 30 23 45 17 9 58 53 87 17 27 6 16 3 90 85
2% 1% 2% 2% 3% 2% 3% 1% 3% 2% 2% 2% 1% 1% 1% 1% 2% 1% 2% 1% 3% 4% 1% 2%
Mean 5.42 4.29 6.46 6.50 2.15 6.28 6.58 5.90 5.20 5.57 5.52 5.62 5.10 5.49 5.40 4.82 6.36 6.45 2.69 7.31 6.38 6.35 4.38 6.76
Standard deviation 2.87 2.67 2.59 2.56 2.43 2.54 2.62 2.68 2.81 2.75 2.71 2.84 2.97 3.04 2.91 2.63 2.63 2.48 2.46 2.36 2.70 2.46 2.74 2.53
Standard error 0.02 0.04 0.04 0.07 0.12 0.15 0.11 0.32 0.06 0.07 0.08 0.05 0.08 0.09 0.04 0.04 0.04 0.07 0.06 0.10 0.11 0.28 0.03 0.04

Lord Ashcroft
Page 79

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 25
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Multiculturalism
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
A force for good (10) 1126 258 363 85 969 139 357 114 640 168 958 921 149 158 246 666
8% 10% 8% 16% 7% 17% 5% 15% 11% 17% 7% 13% 2% 2% 8% 17%
(9) 919 208 341 54 811 102 343 99 454 63 856 752 136 145 253 490
6% 8% 7% 10% 6% 12% 4% 13% 8% 6% 6% 11% 2% 2% 8% 12%
(8) 1793 366 634 90 1602 175 777 129 847 150 1643 1358 369 387 505 835
12% 14% 14% 17% 12% 21% 10% 17% 15% 15% 12% 19% 5% 6% 17% 21%
(7) 1742 332 618 84 1580 147 896 114 690 138 1604 1201 481 491 547 644
12% 13% 14% 16% 12% 18% 12% 15% 12% 14% 12% 17% 7% 7% 18% 16%
(6) 1285 256 401 42 1214 59 766 53 440 65 1220 729 502 520 377 334
9% 10% 9% 8% 9% 7% 10% 7% 8% 7% 9% 10% 7% 8% 12% 8%
A mixed blessing (5) 2829 462 846 85 2695 116 1688 121 972 228 2601 1135 1549 1564 604 516
20% 18% 19% 16% 20% 14% 22% 15% 17% 23% 19% 16% 23% 23% 20% 13%
(4) 946 153 277 23 919 19 589 23 321 49 897 302 606 614 166 128
7% 6% 6% 4% 7% 2% 8% 3% 6% 5% 7% 4% 9% 9% 5% 3%
(3) 891 130 261 19 866 14 565 24 293 35 856 235 636 639 136 96
6% 5% 6% 4% 6% 2% 7% 3% 5% 4% 6% 3% 9% 9% 4% 2%
(2) 793 119 221 8 772 16 507 31 245 23 770 145 624 630 77 62
6% 5% 5% 1% 6% 2% 7% 4% 4% 2% 6% 2% 9% 9% 3% 2%
(1) 579 70 159 12 567 7 389 19 168 23 556 102 471 475 52 46
4% 3% 3% 2% 4% 1% 5% 2% 3% 2% 4% 1% 7% 7% 2% 1%
A force for ill (0) 1230 149 382 29 1199 18 773 45 397 47 1183 113 1092 1096 44 65
9% 6% 8% 5% 9% 2% 10% 6% 7% 5% 9% 2% 16% 16% 1% 2%
NET: A force for good 6865 1420 2357 355 6176 622 3139 509 3071 584 6281 4961 1637 1701 1928 2969
48% 56% 52% 66% 46% 76% 40% 65% 55% 58% 47% 70% 24% 25% 63% 75%
NET: A force for ill 4439 621 1300 91 4323 74 2823 142 1424 177 4262 897 3429 3454 475 397
31% 24% 29% 17% 32% 9% 36% 18% 25% 18% 32% 13% 51% 50% 16% 10%

Lord Ashcroft
Page 80

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 25
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Multiculturalism
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Don't know 251 53 57 5 236 11 118 9 118 11 240 104 123 125 46 56
2% 2% 1% 1% 2% 1% 2% 1% 2% 1% 2% 1% 2% 2% 2% 1%
Mean 5.42 5.94 5.60 6.59 5.31 7.18 4.92 6.51 5.93 6.38 5.34 6.81 3.91 3.94 6.37 7.16
Standard deviation 2.87 2.76 2.86 2.72 2.87 2.29 2.77 2.83 2.89 2.70 2.87 2.30 2.68 2.69 2.23 2.28
Standard error 0.02 0.06 0.04 0.12 0.02 0.08 0.03 0.10 0.04 0.09 0.03 0.03 0.03 0.03 0.04 0.04

Lord Ashcroft
Page 81

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 26
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Social liberalism
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
A force for good (10) 955 462 491 105 219 189 144 147 151 466 246 92 150 813 43 103 69 61 70 69 153 129 116 108 34
7% 7% 6% 14% 12% 8% 5% 5% 4% 8% 6% 5% 5% 7% 6% 6% 5% 6% 6% 5% 10% 6% 8% 8% 5%
(9) 813 397 416 76 160 156 143 148 130 426 215 72 98 679 27 88 60 43 45 75 145 110 86 97 37
6% 6% 5% 10% 9% 7% 5% 5% 3% 7% 6% 4% 4% 6% 4% 5% 5% 4% 4% 6% 10% 5% 6% 7% 5%
(8) 1613 755 855 112 268 329 294 303 307 762 461 152 236 1345 71 173 138 114 117 146 225 204 157 198 70
11% 11% 11% 15% 14% 14% 11% 10% 8% 13% 12% 8% 9% 11% 10% 10% 10% 11% 10% 11% 15% 10% 11% 14% 10%
(7) 1622 781 840 96 241 296 318 313 358 763 435 202 218 1380 88 194 151 113 132 130 196 221 155 163 79
11% 12% 11% 13% 13% 13% 12% 10% 9% 13% 11% 11% 8% 11% 12% 11% 11% 11% 12% 10% 13% 11% 11% 12% 11%
(6) 1435 649 786 88 168 236 288 267 388 599 414 170 249 1223 79 185 121 103 121 134 146 198 136 141 71
10% 10% 10% 12% 9% 10% 11% 9% 10% 10% 11% 9% 9% 10% 11% 11% 9% 10% 11% 10% 10% 10% 9% 10% 10%
A mixed blessing (5) 3232 1349 1882 102 364 513 627 740 886 1180 831 488 724 2815 176 414 331 237 264 300 294 489 310 263 154
22% 21% 24% 14% 19% 22% 24% 24% 23% 20% 22% 26% 26% 23% 24% 24% 25% 22% 23% 23% 20% 24% 22% 19% 22%
(4) 960 441 519 20 68 119 186 237 330 377 245 159 177 823 60 97 101 78 78 85 75 162 87 89 48
7% 7% 7% 3% 4% 5% 7% 8% 9% 6% 6% 8% 6% 7% 8% 6% 8% 7% 7% 6% 5% 8% 6% 6% 7%
(3) 793 410 383 15 49 70 130 229 300 329 185 108 168 694 39 98 84 81 57 76 67 115 77 64 35
6% 6% 5% 2% 3% 3% 5% 8% 8% 6% 5% 6% 6% 6% 5% 6% 6% 8% 5% 6% 4% 6% 5% 5% 5%
(2) 595 331 264 10 30 50 100 155 250 244 148 94 108 521 25 68 50 55 52 67 41 95 68 45 29
4% 5% 3% 1% 2% 2% 4% 5% 7% 4% 4% 5% 4% 4% 3% 4% 4% 5% 5% 5% 3% 5% 5% 3% 4%
(1) 375 229 146 6 18 35 61 99 156 142 106 52 74 326 22 46 26 34 38 40 25 53 42 27 22
3% 3% 2% 1% 1% 2% 2% 3% 4% 2% 3% 3% 3% 3% 3% 3% 2% 3% 3% 3% 2% 3% 3% 2% 3%
A force for ill (0) 618 396 222 6 38 57 129 151 237 234 138 117 128 548 24 73 58 39 62 70 40 102 80 41 29
4% 6% 3% 1% 2% 2% 5% 5% 6% 4% 4% 6% 5% 4% 3% 4% 4% 4% 5% 5% 3% 5% 6% 3% 4%
NET: A force for good 6438 3044 3388 477 1056 1206 1187 1178 1334 3016 1771 688 951 5440 308 743 539 434 485 554 865 862 650 707 291
45% 46% 43% 65% 56% 53% 45% 39% 35% 51% 47% 36% 35% 44% 42% 43% 41% 41% 42% 42% 58% 42% 45% 51% 41%
NET: A force for ill 3341 1807 1534 57 203 331 606 871 1273 1326 822 530 655 2912 170 382 319 287 287 338 248 527 354 266 163
23% 27% 20% 8% 11% 15% 23% 29% 33% 22% 22% 28% 24% 24% 23% 22% 24% 27% 25% 26% 17% 26% 25% 19% 23%

Lord Ashcroft
Page 82

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 26
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Social liberalism
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Don't know 1373 373 997 98 249 231 246 236 313 383 367 206 410 1127 78 175 128 104 111 126 94 186 125 141 105
10% 6% 13% 13% 13% 10% 9% 8% 8% 6% 10% 11% 15% 9% 11% 10% 10% 10% 10% 10% 6% 9% 9% 10% 15%
Mean 5.66 5.52 5.79 7.06 6.65 6.24 5.60 5.29 4.95 5.89 5.75 5.19 5.33 5.63 5.57 5.59 5.51 5.43 5.44 5.44 6.37 5.50 5.63 6.07 5.52
Standard deviation 2.55 2.71 2.39 2.19 2.35 2.34 2.49 2.54 2.55 2.57 2.50 2.53 2.50 2.55 2.40 2.50 2.44 2.51 2.58 2.60 2.47 2.56 2.70 2.48 2.51
Standard error 0.02 0.03 0.03 0.09 0.06 0.05 0.05 0.05 0.04 0.03 0.04 0.06 0.05 0.02 0.09 0.06 0.07 0.08 0.08 0.08 0.07 0.06 0.07 0.07 0.10

Lord Ashcroft
Page 83

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 26
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Social liberalism
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
A force for good (10) 955 58 612 169 4 29 62 6 120 71 57 199 72 123 313 88 448 152 13 113 67 8 117 722
7% 1% 11% 13% 1% 10% 11% 8% 5% 5% 5% 7% 5% 11% 7% 2% 11% 12% 1% 20% 11% 10% 2% 14%
(9) 813 95 482 152 3 19 50 8 91 92 57 166 83 87 237 110 369 140 9 70 52 10 165 535
6% 2% 9% 12% 1% 6% 9% 11% 4% 6% 5% 6% 6% 8% 6% 2% 9% 11% 1% 12% 8% 13% 2% 10%
(8) 1613 289 896 236 11 37 106 6 226 177 150 364 137 139 420 335 642 252 50 94 112 8 433 921
11% 5% 16% 18% 3% 13% 19% 8% 10% 12% 13% 13% 10% 12% 10% 7% 16% 19% 3% 17% 18% 10% 6% 18%
(7) 1622 516 737 202 12 45 72 10 239 182 131 325 166 133 446 528 555 193 69 73 85 12 662 725
11% 9% 13% 15% 3% 15% 13% 14% 11% 12% 11% 12% 12% 12% 10% 11% 14% 15% 4% 13% 13% 15% 9% 14%
(6) 1435 569 585 130 16 37 61 6 213 163 159 281 138 104 377 518 440 145 90 56 69 13 714 518
10% 10% 11% 10% 4% 13% 11% 8% 10% 11% 14% 10% 10% 9% 9% 10% 11% 11% 5% 10% 11% 17% 10% 10%
A mixed blessing (5) 3232 1536 1104 202 95 62 98 20 558 345 251 634 264 218 962 1304 817 214 392 87 108 8 1811 947
22% 26% 20% 15% 23% 21% 17% 28% 25% 23% 22% 23% 20% 19% 22% 26% 20% 16% 24% 15% 17% 10% 25% 18%
(4) 960 589 229 46 31 14 23 3 135 103 78 165 94 82 303 482 160 52 157 12 33 4 682 183
7% 10% 4% 4% 8% 5% 4% 4% 6% 7% 7% 6% 7% 7% 7% 10% 4% 4% 10% 2% 5% 5% 10% 3%
(3) 793 522 148 33 40 14 18 1 109 68 51 138 101 71 255 384 114 34 185 8 21 1 595 110
6% 9% 3% 3% 10% 5% 3% 1% 5% 5% 4% 5% 8% 6% 6% 8% 3% 3% 11% 1% 3% 1% 8% 2%
(2) 595 414 88 21 36 7 4 1 97 52 49 92 56 43 206 290 77 18 160 2 9 2 485 61
4% 7% 2% 2% 9% 2% 1% 1% 4% 4% 4% 3% 4% 4% 5% 6% 2% 1% 10% * 1% 3% 7% 1%
(1) 375 277 44 8 32 1 5 2 55 36 16 63 46 35 124 187 38 10 117 2 9 2 320 28
3% 5% 1% 1% 8% * 1% 3% 2% 2% 1% 2% 3% 3% 3% 4% 1% 1% 7% * 1% 3% 4% 1%
A force for ill (0) 618 435 62 7 83 4 6 - 91 38 26 106 73 56 228 276 51 7 250 3 8 - 523 46
4% 7% 1% 1% 20% 1% 1% - 4% 3% 2% 4% 5% 5% 5% 6% 1% 1% 15% 1% 1% - 7% 1%
NET: A force for good 6438 1527 3312 889 46 167 351 36 889 685 554 1335 596 586 1793 1579 2454 882 231 406 385 51 2091 3421
45% 26% 60% 68% 11% 56% 63% 51% 40% 46% 48% 48% 45% 51% 42% 32% 60% 68% 14% 72% 61% 65% 29% 65%
NET: A force for ill 3341 2237 571 115 222 40 56 7 487 297 220 564 370 287 1116 1619 440 121 869 27 80 9 2605 428
23% 38% 10% 9% 54% 14% 10% 10% 22% 20% 19% 20% 28% 25% 26% 33% 11% 9% 53% 5% 13% 12% 36% 8%

Lord Ashcroft
Page 84

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 26
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Social liberalism
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Don't know 1373 532 537 98 46 27 56 8 272 152 132 241 99 63 414 435 376 87 154 45 62 10 643 457
10% 9% 10% 8% 11% 9% 10% 11% 12% 10% 11% 9% 7% 5% 10% 9% 9% 7% 9% 8% 10% 13% 9% 9%
Mean 5.66 4.43 6.70 7.03 3.19 6.38 6.81 6.43 5.52 5.79 5.84 5.86 5.46 5.90 5.51 4.82 6.66 6.94 3.49 7.45 6.64 6.78 4.59 6.99
Standard deviation 2.55 2.31 2.20 2.12 2.48 2.21 2.17 2.19 2.46 2.34 2.27 2.50 2.63 2.74 2.66 2.31 2.23 2.10 2.37 2.06 2.26 2.24 2.40 2.14
Standard error 0.02 0.03 0.03 0.06 0.13 0.13 0.10 0.28 0.06 0.06 0.07 0.05 0.07 0.08 0.04 0.03 0.04 0.06 0.06 0.09 0.09 0.27 0.03 0.03

Lord Ashcroft
Page 85

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 26
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Social liberalism
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
A force for good (10) 955 203 309 67 865 79 252 72 618 93 862 810 114 124 176 624
7% 8% 7% 13% 6% 10% 3% 9% 11% 9% 6% 11% 2% 2% 6% 16%
(9) 813 135 300 65 750 57 293 58 444 52 761 681 113 121 191 482
6% 5% 7% 12% 6% 7% 4% 7% 8% 5% 6% 10% 2% 2% 6% 12%
(8) 1613 330 547 80 1462 134 685 125 771 119 1494 1225 330 345 451 759
11% 13% 12% 15% 11% 16% 9% 16% 14% 12% 11% 17% 5% 5% 15% 19%
(7) 1622 331 571 71 1472 137 829 97 660 109 1513 1056 513 527 463 579
11% 13% 13% 13% 11% 17% 11% 12% 12% 11% 11% 15% 8% 8% 15% 15%
(6) 1435 266 497 49 1338 89 820 76 520 90 1345 790 599 612 393 384
10% 10% 11% 9% 10% 11% 11% 10% 9% 9% 10% 11% 9% 9% 13% 10%
A mixed blessing (5) 3232 610 968 96 3038 171 1972 156 1050 298 2934 1307 1766 1786 708 579
22% 24% 21% 18% 23% 21% 25% 20% 19% 30% 22% 18% 26% 26% 23% 15%
(4) 960 148 278 20 924 30 630 39 273 61 899 286 638 646 166 112
7% 6% 6% 4% 7% 4% 8% 5% 5% 6% 7% 4% 9% 9% 5% 3%
(3) 793 116 221 15 772 16 527 34 226 32 761 178 599 601 124 52
6% 5% 5% 3% 6% 2% 7% 4% 4% 3% 6% 3% 9% 9% 4% 1%
(2) 595 67 174 13 575 13 398 21 170 23 572 107 475 482 58 42
4% 3% 4% 2% 4% 2% 5% 3% 3% 2% 4% 2% 7% 7% 2% 1%
(1) 375 40 109 12 365 5 260 12 97 15 360 57 312 314 35 20
3% 2% 2% 2% 3% 1% 3% 2% 2% 2% 3% 1% 5% 5% 1% 1%
A force for ill (0) 618 58 224 9 590 16 384 21 205 30 588 47 561 562 29 17
4% 2% 5% 2% 4% 2% 5% 3% 4% 3% 4% 1% 8% 8% 1% *
NET: A force for good 6438 1265 2224 332 5887 496 2879 428 3013 463 5975 4562 1669 1729 1674 2828
45% 49% 49% 62% 44% 60% 37% 55% 54% 46% 45% 64% 25% 25% 55% 72%
NET: A force for ill 3341 429 1006 69 3226 80 2199 127 971 161 3180 675 2585 2605 412 243
23% 17% 22% 13% 24% 10% 28% 16% 17% 16% 24% 10% 38% 38% 13% 6%

Lord Ashcroft
Page 86

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 26
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Social liberalism
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Don't know 1373 252 362 39 1279 76 718 70 551 78 1295 553 718 724 259 288
10% 10% 8% 7% 10% 9% 9% 9% 10% 8% 10% 8% 11% 11% 8% 7%
Mean 5.66 6.06 5.77 6.70 5.61 6.59 5.16 6.29 6.27 6.01 5.64 6.82 4.39 4.42 6.23 7.29
Standard deviation 2.55 2.33 2.57 2.44 2.55 2.18 2.42 2.44 2.60 2.37 2.56 2.12 2.39 2.40 2.07 2.04
Standard error 0.02 0.05 0.04 0.11 0.02 0.08 0.03 0.09 0.04 0.08 0.02 0.03 0.03 0.03 0.04 0.03

Lord Ashcroft
Page 87

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 27
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Feminism
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
A force for good (10) 1862 605 1255 185 382 347 335 341 272 831 515 205 306 1584 100 219 143 122 136 166 244 245 209 191 87
13% 9% 16% 25% 20% 15% 13% 11% 7% 14% 14% 11% 11% 13% 14% 13% 11% 11% 12% 13% 16% 12% 15% 14% 12%
(9) 1241 532 708 95 172 217 243 253 261 569 334 137 198 1042 48 141 117 82 102 118 153 158 123 147 52
9% 8% 9% 13% 9% 10% 9% 8% 7% 10% 9% 7% 7% 8% 7% 8% 9% 8% 9% 9% 10% 8% 9% 11% 7%
(8) 1986 913 1071 107 277 355 374 410 463 874 540 255 313 1669 96 250 176 140 132 164 224 287 200 228 89
14% 14% 14% 15% 15% 16% 14% 14% 12% 15% 14% 13% 11% 14% 13% 15% 13% 13% 12% 12% 15% 14% 14% 17% 12%
(7) 1895 930 963 72 257 319 370 423 454 838 500 229 327 1613 96 219 192 134 143 157 240 253 179 188 94
13% 14% 12% 10% 14% 14% 14% 14% 12% 14% 13% 12% 12% 13% 13% 13% 15% 13% 12% 12% 16% 12% 12% 14% 13%
(6) 1400 676 723 59 160 193 271 279 438 566 358 209 264 1199 71 186 119 96 141 133 123 207 123 128 73
10% 10% 9% 8% 9% 8% 10% 9% 12% 10% 9% 11% 10% 10% 10% 11% 9% 9% 12% 10% 8% 10% 9% 9% 10%
A mixed blessing (5) 3164 1452 1711 101 332 454 585 698 994 1177 801 464 708 2754 171 381 292 250 273 303 299 465 320 249 161
22% 22% 22% 14% 18% 20% 22% 23% 26% 20% 21% 24% 26% 22% 23% 22% 22% 24% 24% 23% 20% 23% 22% 18% 23%
(4) 732 369 363 25 55 100 127 162 263 291 207 88 145 640 48 68 77 60 62 64 60 124 77 57 35
5% 6% 5% 3% 3% 4% 5% 5% 7% 5% 5% 5% 5% 5% 7% 4% 6% 6% 5% 5% 4% 6% 5% 4% 5%
(3) 572 298 274 16 47 72 92 139 206 221 158 72 119 478 29 62 62 54 35 52 40 88 56 56 38
4% 5% 4% 2% 3% 3% 3% 5% 5% 4% 4% 4% 4% 4% 4% 4% 5% 5% 3% 4% 3% 4% 4% 4% 5%
(2) 410 219 191 16 31 53 63 95 152 172 111 57 69 358 21 45 33 35 31 48 38 61 46 34 18
3% 3% 2% 2% 2% 2% 2% 3% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 4% 3% 3% 3% 2% 3%
(1) 253 156 97 12 29 37 40 59 76 98 65 38 52 217 11 38 22 21 15 27 14 42 27 19 17
2% 2% 1% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 2% 1% 2% 2% 1% 2%
A force for ill (0) 435 286 149 19 49 64 89 89 125 159 97 88 91 371 18 40 37 29 39 50 37 74 47 41 23
3% 4% 2% 3% 3% 3% 3% 3% 3% 3% 3% 5% 3% 3% 2% 2% 3% 3% 3% 4% 2% 4% 3% 3% 3%
NET: A force for good 8384 3656 4720 518 1248 1431 1593 1706 1888 3678 2247 1035 1408 7107 411 1015 747 574 654 738 984 1150 834 882 395
58% 56% 61% 71% 67% 63% 60% 56% 50% 62% 59% 54% 51% 58% 56% 59% 57% 54% 57% 56% 66% 56% 58% 64% 55%
NET: A force for ill 2402 1328 1074 88 211 326 411 544 822 941 638 343 476 2064 127 253 231 199 182 241 189 389 253 207 131
17% 20% 14% 12% 11% 14% 15% 18% 22% 16% 17% 18% 17% 17% 17% 15% 18% 19% 16% 18% 13% 19% 18% 15% 18%

Lord Ashcroft
Page 88

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 27
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Feminism
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Don't know 434 137 296 27 81 70 77 77 102 109 105 70 148 369 23 65 47 39 38 36 29 60 32 39 26
3% 2% 4% 4% 4% 3% 3% 3% 3% 2% 3% 4% 5% 3% 3% 4% 4% 4% 3% 3% 2% 3% 2% 3% 4%
Mean 6.37 6.05 6.65 7.24 6.95 6.64 6.42 6.24 5.83 6.53 6.43 6.09 6.13 6.35 6.33 6.43 6.29 6.19 6.29 6.23 6.77 6.20 6.38 6.63 6.20
Standard deviation 2.52 2.57 2.45 2.61 2.52 2.51 2.49 2.50 2.42 2.51 2.51 2.58 2.50 2.52 2.47 2.46 2.46 2.51 2.47 2.61 2.44 2.56 2.59 2.51 2.55
Standard error 0.02 0.03 0.03 0.10 0.06 0.05 0.05 0.05 0.04 0.03 0.04 0.06 0.05 0.02 0.09 0.06 0.07 0.08 0.07 0.07 0.06 0.06 0.07 0.07 0.10

Lord Ashcroft
Page 89

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 27
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Feminism
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
A force for good (10) 1862 316 1104 226 19 49 101 8 250 173 136 382 152 188 581 338 813 210 62 168 103 11 445 1182
13% 5% 20% 17% 5% 17% 18% 11% 11% 12% 12% 14% 11% 16% 14% 7% 20% 16% 4% 30% 16% 14% 6% 23%
(9) 1241 313 623 142 14 38 73 5 179 140 98 249 126 126 323 302 459 155 69 84 78 6 419 643
9% 5% 11% 11% 3% 13% 13% 7% 8% 9% 8% 9% 9% 11% 8% 6% 11% 12% 4% 15% 12% 8% 6% 12%
(8) 1986 644 866 224 29 52 121 8 284 213 178 384 193 154 580 623 640 236 117 92 126 13 824 850
14% 11% 16% 17% 7% 18% 22% 11% 13% 14% 15% 14% 15% 13% 14% 13% 16% 18% 7% 16% 20% 17% 12% 16%
(7) 1895 751 750 213 31 33 78 10 262 211 144 428 166 154 530 674 564 190 171 67 88 11 933 708
13% 13% 14% 16% 8% 11% 14% 14% 12% 14% 12% 15% 12% 13% 12% 14% 14% 15% 10% 12% 14% 14% 13% 13%
(6) 1400 622 481 131 34 36 52 9 237 157 144 239 127 88 408 527 357 130 152 45 62 13 763 421
10% 11% 9% 10% 8% 12% 9% 13% 11% 11% 12% 9% 10% 8% 10% 11% 9% 10% 9% 8% 10% 17% 11% 8%
A mixed blessing (5) 3164 1597 975 212 120 62 84 18 514 315 251 592 287 238 967 1261 709 231 509 70 106 10 1884 850
22% 27% 18% 16% 29% 21% 15% 25% 23% 21% 22% 21% 22% 21% 23% 26% 17% 18% 31% 12% 17% 13% 26% 16%
(4) 732 422 191 50 25 6 9 2 129 62 62 123 75 54 227 354 139 43 122 6 11 4 489 152
5% 7% 3% 4% 6% 2% 2% 3% 6% 4% 5% 4% 6% 5% 5% 7% 3% 3% 7% 1% 2% 5% 7% 3%
(3) 572 344 118 35 29 5 15 3 80 51 38 114 54 50 185 261 101 43 108 6 20 2 417 105
4% 6% 2% 3% 7% 2% 3% 4% 4% 3% 3% 4% 4% 4% 4% 5% 2% 3% 7% 1% 3% 3% 6% 2%
(2) 410 264 82 25 20 2 5 2 56 40 27 74 55 26 132 193 68 27 79 6 6 - 296 73
3% 5% 1% 2% 5% 1% 1% 3% 3% 3% 2% 3% 4% 2% 3% 4% 2% 2% 5% 1% 1% - 4% 1%
(1) 253 151 72 11 8 2 4 1 41 37 10 46 22 25 72 106 51 9 58 5 7 2 170 53
2% 3% 1% 1% 2% 1% 1% 1% 2% 3% 1% 2% 2% 2% 2% 2% 1% 1% 4% 1% 1% 3% 2% 1%
A force for ill (0) 435 254 87 14 58 2 5 2 72 32 27 71 45 32 156 179 59 10 140 5 8 1 310 77
3% 4% 2% 1% 14% 1% 1% 3% 3% 2% 2% 3% 3% 3% 4% 4% 1% 1% 9% 1% 1% 1% 4% 1%
NET: A force for good 8384 2646 3824 936 127 208 425 40 1212 894 700 1682 764 710 2422 2464 2833 921 571 456 457 54 3384 3804
58% 45% 69% 72% 31% 70% 76% 56% 55% 60% 61% 61% 57% 62% 57% 50% 69% 71% 35% 81% 72% 69% 47% 72%
NET: A force for ill 2402 1435 550 135 140 17 38 10 378 222 164 428 251 187 772 1093 418 132 507 28 52 9 1682 460
17% 25% 10% 10% 34% 6% 7% 14% 17% 15% 14% 15% 19% 16% 18% 22% 10% 10% 31% 5% 8% 12% 24% 9%

Lord Ashcroft
Page 90

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 27
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Feminism
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Don't know 434 154 175 21 22 9 14 3 102 48 42 72 27 19 124 119 127 20 59 11 20 5 200 139
3% 3% 3% 2% 5% 3% 2% 4% 5% 3% 4% 3% 2% 2% 3% 2% 3% 2% 4% 2% 3% 6% 3% 3%
Mean 6.37 5.55 7.09 7.04 4.66 7.14 7.33 6.25 6.23 6.43 6.47 6.50 6.26 6.59 6.28 5.80 7.09 7.02 4.95 7.80 7.12 6.81 5.66 7.29
Standard deviation 2.52 2.43 2.37 2.26 2.78 2.11 2.13 2.42 2.50 2.45 2.35 2.48 2.56 2.59 2.58 2.42 2.37 2.23 2.54 2.18 2.23 2.28 2.46 2.34
Standard error 0.02 0.03 0.03 0.06 0.14 0.12 0.09 0.29 0.05 0.06 0.07 0.05 0.07 0.08 0.04 0.03 0.04 0.06 0.06 0.09 0.09 0.27 0.03 0.03

Lord Ashcroft
Page 91

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 27
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Feminism
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
A force for good (10) 1862 382 594 140 1740 105 663 107 1061 240 1622 1398 396 411 393 990
13% 15% 13% 26% 13% 13% 9% 14% 19% 24% 12% 20% 6% 6% 13% 25%
(9) 1241 235 409 70 1163 71 581 57 587 77 1164 836 364 372 286 542
9% 9% 9% 13% 9% 9% 7% 7% 11% 8% 9% 12% 5% 5% 9% 14%
(8) 1986 391 680 73 1862 110 1017 99 835 131 1855 1199 718 729 511 677
14% 15% 15% 14% 14% 13% 13% 13% 15% 13% 14% 17% 11% 11% 17% 17%
(7) 1895 342 657 64 1759 118 1020 115 722 110 1785 1055 778 800 512 521
13% 13% 14% 12% 13% 14% 13% 15% 13% 11% 13% 15% 12% 12% 17% 13%
(6) 1400 259 430 43 1308 83 818 83 473 63 1337 672 678 687 347 316
10% 10% 9% 8% 10% 10% 11% 11% 8% 6% 10% 9% 10% 10% 11% 8%
A mixed blessing (5) 3164 528 942 79 2944 190 1914 170 1030 243 2921 1109 1913 1939 549 534
22% 21% 21% 15% 22% 23% 25% 22% 18% 24% 22% 16% 28% 28% 18% 14%
(4) 732 111 214 21 689 38 476 34 213 31 701 253 459 465 148 99
5% 4% 5% 4% 5% 5% 6% 4% 4% 3% 5% 4% 7% 7% 5% 3%
(3) 572 78 182 8 538 29 370 34 158 25 547 179 379 381 102 75
4% 3% 4% 1% 4% 4% 5% 4% 3% 3% 4% 3% 6% 6% 3% 2%
(2) 410 63 106 11 390 18 262 20 123 17 393 116 274 277 59 54
3% 2% 2% 2% 3% 2% 3% 3% 2% 2% 3% 2% 4% 4% 2% 1%
(1) 253 34 82 6 243 9 156 13 81 8 245 69 176 177 40 28
2% 1% 2% 1% 2% 1% 2% 2% 1% 1% 2% 1% 3% 3% 1% 1%
A force for ill (0) 435 47 166 14 402 22 265 22 140 28 407 72 347 348 33 38
3% 2% 4% 3% 3% 3% 3% 3% 3% 3% 3% 1% 5% 5% 1% 1%
NET: A force for good 8384 1609 2770 390 7832 487 4099 461 3678 621 7763 5160 2934 2999 2049 3046
58% 63% 61% 73% 58% 59% 53% 59% 66% 62% 58% 73% 44% 44% 67% 77%
NET: A force for ill 2402 333 750 60 2262 116 1529 123 715 109 2293 689 1635 1648 382 294
17% 13% 16% 11% 17% 14% 20% 16% 13% 11% 17% 10% 24% 24% 13% 7%

Lord Ashcroft
Page 92

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 27
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Feminism
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Don't know 434 86 98 7 392 30 226 27 162 27 407 139 256 258 73 64
3% 3% 2% 1% 3% 4% 3% 3% 3% 3% 3% 2% 4% 4% 2% 2%
Mean 6.37 6.68 6.42 7.28 6.37 6.47 6.01 6.39 6.87 6.93 6.33 7.17 5.52 5.53 6.73 7.53
Standard deviation 2.52 2.40 2.55 2.55 2.52 2.41 2.46 2.49 2.52 2.56 2.51 2.28 2.49 2.49 2.25 2.24
Standard error 0.02 0.05 0.04 0.11 0.02 0.09 0.03 0.09 0.03 0.08 0.02 0.03 0.03 0.03 0.04 0.04

Lord Ashcroft
Page 93

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 28
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
The Green movement
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
A force for good (10) 1974 783 1186 206 368 363 366 364 307 879 540 211 335 1656 83 232 155 122 140 178 244 275 227 223 95
14% 12% 15% 28% 20% 16% 14% 12% 8% 15% 14% 11% 12% 13% 11% 14% 12% 11% 12% 14% 16% 13% 16% 16% 13%
(9) 1273 568 704 94 184 269 242 253 231 583 360 131 197 1076 51 149 117 94 76 114 176 165 134 142 55
9% 9% 9% 13% 10% 12% 9% 8% 6% 10% 9% 7% 7% 9% 7% 9% 9% 9% 7% 9% 12% 8% 9% 10% 8%
(8) 1998 867 1131 120 323 378 372 386 419 898 530 239 326 1690 103 221 166 130 157 179 262 282 190 201 107
14% 13% 14% 16% 17% 17% 14% 13% 11% 15% 14% 13% 12% 14% 14% 13% 13% 12% 14% 14% 17% 14% 13% 15% 15%
(7) 1939 891 1048 93 270 340 407 369 460 829 527 240 341 1668 102 218 180 152 175 166 212 268 195 178 93
13% 14% 13% 13% 14% 15% 15% 12% 12% 14% 14% 13% 12% 14% 14% 13% 14% 14% 15% 13% 14% 13% 14% 13% 13%
(6) 1453 705 748 60 158 228 264 344 399 613 391 189 258 1249 83 193 139 98 123 125 138 205 145 142 62
10% 11% 10% 8% 8% 10% 10% 11% 10% 10% 10% 10% 9% 10% 11% 11% 11% 9% 11% 9% 9% 10% 10% 10% 9%
A mixed blessing (5) 2657 1168 1487 76 301 369 523 617 771 953 692 416 586 2326 153 324 262 207 233 243 226 412 266 209 122
18% 18% 19% 10% 16% 16% 20% 20% 20% 16% 18% 22% 21% 19% 21% 19% 20% 19% 20% 18% 15% 20% 18% 15% 17%
(4) 725 356 369 23 57 66 121 161 297 278 180 101 164 618 33 91 69 57 54 79 65 104 66 64 43
5% 5% 5% 3% 3% 3% 5% 5% 8% 5% 5% 5% 6% 5% 5% 5% 5% 5% 5% 6% 4% 5% 5% 5% 6%
(3) 593 327 265 8 29 63 86 148 259 238 146 87 120 511 33 73 62 55 48 51 48 85 56 55 27
4% 5% 3% 1% 2% 3% 3% 5% 7% 4% 4% 5% 4% 4% 5% 4% 5% 5% 4% 4% 3% 4% 4% 4% 4%
(2) 458 279 179 7 17 37 75 120 202 191 118 66 83 393 26 49 40 32 35 62 31 72 46 41 24
3% 4% 2% 1% 1% 2% 3% 4% 5% 3% 3% 3% 3% 3% 4% 3% 3% 3% 3% 5% 2% 3% 3% 3% 3%
(1) 295 191 104 6 13 12 37 71 156 140 56 46 53 254 9 39 23 28 17 25 24 49 40 24 17
2% 3% 1% 1% 1% 1% 1% 2% 4% 2% 1% 2% 2% 2% 1% 2% 2% 3% 1% 2% 2% 2% 3% 2% 2%
A force for ill (0) 490 326 164 7 29 52 82 107 213 174 121 91 102 411 22 48 46 40 46 58 31 74 46 49 30
3% 5% 2% 1% 2% 2% 3% 4% 6% 3% 3% 5% 4% 3% 3% 3% 3% 4% 4% 4% 2% 4% 3% 4% 4%
NET: A force for good 8637 3814 4817 573 1303 1578 1651 1716 1816 3802 2348 1010 1457 7339 422 1013 757 596 671 762 1032 1195 891 886 412
60% 58% 62% 78% 70% 69% 62% 57% 48% 64% 62% 53% 53% 60% 58% 59% 57% 56% 59% 58% 69% 58% 62% 64% 58%
NET: A force for ill 2561 1479 1081 51 145 230 401 607 1127 1021 621 391 522 2187 123 300 240 212 200 275 199 384 254 233 141
18% 23% 14% 7% 8% 10% 15% 20% 30% 17% 16% 20% 19% 18% 17% 18% 18% 20% 17% 21% 13% 19% 18% 17% 20%

Lord Ashcroft
Page 94

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 28
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
The Green movement
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Don't know 529 112 416 34 123 104 91 85 92 129 130 95 175 442 34 77 58 47 43 38 44 73 28 49 38
4% 2% 5% 5% 7% 5% 3% 3% 2% 2% 3% 5% 6% 4% 5% 4% 4% 4% 4% 3% 3% 4% 2% 4% 5%
Mean 6.40 6.09 6.67 7.70 7.22 6.99 6.52 6.17 5.52 6.55 6.51 6.02 6.17 6.38 6.28 6.39 6.27 6.19 6.26 6.24 6.90 6.29 6.47 6.62 6.30
Standard deviation 2.60 2.74 2.45 2.22 2.26 2.34 2.50 2.61 2.71 2.60 2.56 2.66 2.60 2.59 2.47 2.56 2.56 2.63 2.55 2.71 2.44 2.63 2.65 2.65 2.70
Standard error 0.02 0.03 0.03 0.08 0.05 0.05 0.05 0.05 0.04 0.03 0.04 0.06 0.05 0.02 0.09 0.06 0.07 0.08 0.08 0.08 0.06 0.06 0.07 0.07 0.10

Lord Ashcroft
Page 95

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 28
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
The Green movement
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
A force for good (10) 1974 188 1220 233 16 127 143 14 252 209 167 419 157 214 556 226 803 232 66 303 148 18 303 1409
14% 3% 22% 18% 4% 43% 25% 20% 11% 14% 14% 15% 12% 19% 13% 5% 20% 18% 4% 54% 23% 23% 4% 27%
(9) 1273 194 703 182 15 58 84 7 200 149 122 272 117 122 291 253 484 191 58 105 87 8 330 740
9% 3% 13% 14% 4% 20% 15% 10% 9% 10% 11% 10% 9% 11% 7% 5% 12% 15% 4% 19% 14% 10% 5% 14%
(8) 1998 550 956 265 28 40 101 16 310 216 182 442 166 160 522 544 709 261 137 82 111 12 737 951
14% 9% 17% 20% 7% 14% 18% 23% 14% 15% 16% 16% 12% 14% 12% 11% 17% 20% 8% 15% 17% 15% 10% 18%
(7) 1939 748 776 207 31 32 87 8 314 248 173 395 163 131 515 670 586 210 165 38 95 10 948 658
13% 13% 14% 16% 8% 11% 16% 11% 14% 17% 15% 14% 12% 11% 12% 14% 14% 16% 10% 7% 15% 13% 13% 13%
(6) 1453 715 475 126 30 18 42 4 225 148 128 289 134 102 427 634 366 117 139 15 54 6 857 400
10% 12% 9% 10% 7% 6% 7% 6% 10% 10% 11% 10% 10% 9% 10% 13% 9% 9% 8% 3% 9% 8% 12% 8%
A mixed blessing (5) 2657 1462 733 173 108 14 62 11 424 263 208 461 251 180 870 1181 597 167 411 13 71 11 1712 587
18% 25% 13% 13% 26% 5% 11% 15% 19% 18% 18% 17% 19% 16% 20% 24% 15% 13% 25% 2% 11% 14% 24% 11%
(4) 725 476 154 37 23 3 10 4 102 62 52 136 85 67 221 355 136 35 131 3 15 5 538 130
5% 8% 3% 3% 6% 1% 2% 6% 5% 4% 4% 5% 6% 6% 5% 7% 3% 3% 8% 1% 2% 6% 8% 2%
(3) 593 393 116 22 40 1 6 - 93 46 23 94 74 60 203 296 100 24 133 1 11 - 465 77
4% 7% 2% 2% 10% * 1% - 4% 3% 2% 3% 6% 5% 5% 6% 2% 2% 8% * 2% - 7% 1%
(2) 458 338 61 18 24 - 3 1 52 34 25 70 49 42 186 246 53 21 110 - 8 - 380 51
3% 6% 1% 1% 6% - 1% 1% 2% 2% 2% 3% 4% 4% 4% 5% 1% 2% 7% - 1% - 5% 1%
(1) 295 230 34 11 12 - 1 - 42 15 15 49 41 19 114 166 32 6 75 - 4 - 257 24
2% 4% 1% 1% 3% - * - 2% 1% 1% 2% 3% 2% 3% 3% 1% * 5% - 1% - 4% *
A force for ill (0) 490 356 49 10 59 - 3 3 56 33 16 68 60 48 209 237 50 17 158 - 6 2 416 38
3% 6% 1% 1% 14% - 1% 4% 3% 2% 1% 2% 5% 4% 5% 5% 1% 1% 10% - 1% 3% 6% 1%
NET: A force for good 8637 2395 4130 1013 120 275 457 49 1301 970 772 1817 737 729 2311 2327 2948 1011 565 543 495 54 3175 4158
60% 41% 75% 78% 29% 93% 81% 69% 59% 66% 67% 66% 55% 63% 54% 47% 72% 78% 34% 96% 78% 69% 44% 79%
NET: A force for ill 2561 1793 414 98 158 4 23 8 345 190 131 417 309 236 933 1300 371 103 607 4 44 7 2056 320
18% 31% 7% 8% 39% 1% 4% 11% 16% 13% 11% 15% 23% 20% 22% 26% 9% 8% 37% 1% 7% 9% 29% 6%

Lord Ashcroft
Page 96

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 28
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
The Green movement
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Don't know 529 182 247 20 23 3 19 3 136 56 46 79 32 9 171 129 171 23 63 5 25 6 207 188
4% 3% 4% 2% 6% 1% 3% 4% 6% 4% 4% 3% 2% 1% 4% 3% 4% 2% 4% 1% 4% 8% 3% 4%
Mean 6.40 5.11 7.44 7.34 4.48 8.63 7.80 7.12 6.43 6.72 6.83 6.68 6.05 6.55 6.04 5.46 7.23 7.33 4.76 9.05 7.55 7.35 5.30 7.73
Standard deviation 2.60 2.46 2.20 2.12 2.79 1.60 1.97 2.52 2.47 2.38 2.30 2.49 2.72 2.78 2.75 2.47 2.27 2.17 2.68 1.33 2.18 2.34 2.51 2.13
Standard error 0.02 0.03 0.03 0.06 0.14 0.09 0.08 0.31 0.05 0.06 0.07 0.05 0.08 0.08 0.04 0.04 0.04 0.06 0.07 0.06 0.09 0.28 0.03 0.03

Lord Ashcroft
Page 97

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 28
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
The Green movement
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
A force for good (10) 1974 382 640 136 1826 130 652 138 1144 191 1783 1486 407 420 360 1113
14% 15% 14% 25% 14% 16% 8% 18% 20% 19% 13% 21% 6% 6% 12% 28%
(9) 1273 272 413 76 1171 94 541 86 617 80 1193 918 312 325 305 600
9% 11% 9% 14% 9% 11% 7% 11% 11% 8% 9% 13% 5% 5% 10% 15%
(8) 1998 411 703 75 1849 136 1019 116 823 132 1866 1253 670 677 528 718
14% 16% 15% 14% 14% 17% 13% 15% 15% 13% 14% 18% 10% 10% 17% 18%
(7) 1939 381 660 62 1797 131 1061 112 747 113 1826 1059 809 825 514 529
13% 15% 14% 12% 13% 16% 14% 14% 13% 11% 14% 15% 12% 12% 17% 13%
(6) 1453 245 491 45 1362 75 850 74 497 68 1385 679 719 732 360 306
10% 10% 11% 8% 10% 9% 11% 9% 9% 7% 10% 10% 11% 11% 12% 8%
A mixed blessing (5) 2657 466 788 88 2504 129 1649 123 842 226 2431 924 1616 1634 536 370
18% 18% 17% 16% 19% 16% 21% 16% 15% 23% 18% 13% 24% 24% 18% 9%
(4) 725 92 212 9 688 30 482 29 205 39 686 231 475 484 133 89
5% 4% 5% 2% 5% 4% 6% 4% 4% 4% 5% 3% 7% 7% 4% 2%
(3) 593 64 173 6 569 21 402 27 160 49 544 156 424 428 97 55
4% 3% 4% 1% 4% 3% 5% 3% 3% 5% 4% 2% 6% 6% 3% 1%
(2) 458 64 127 8 441 14 306 18 129 19 439 94 354 359 55 34
3% 3% 3% 1% 3% 2% 4% 2% 2% 2% 3% 1% 5% 5% 2% 1%
(1) 295 21 80 7 286 3 204 13 73 13 282 51 239 243 29 18
2% 1% 2% 1% 2% * 3% 2% 1% 1% 2% 1% 4% 4% 1% *
A force for ill (0) 490 52 145 12 466 14 330 17 135 56 434 55 430 432 36 17
3% 2% 3% 2% 3% 2% 4% 2% 2% 6% 3% 1% 6% 6% 1% *
NET: A force for good 8637 1691 2907 394 8005 566 4123 526 3828 584 8053 5395 2917 2979 2067 3266
60% 66% 64% 74% 60% 69% 53% 67% 69% 58% 60% 76% 43% 44% 68% 83%
NET: A force for ill 2561 293 737 42 2450 82 1724 104 702 176 2385 587 1922 1946 350 213
18% 11% 16% 8% 18% 10% 22% 13% 13% 18% 18% 8% 29% 28% 11% 5%

Lord Ashcroft
Page 98

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 28
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
The Green movement
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Don't know 529 106 128 12 471 46 272 28 213 14 515 191 283 285 100 89
4% 4% 3% 2% 4% 6% 4% 4% 4% 1% 4% 3% 4% 4% 3% 2%
Mean 6.40 6.83 6.53 7.38 6.37 7.03 5.90 6.87 7.00 6.46 6.39 7.37 5.33 5.35 6.76 7.86
Standard deviation 2.60 2.37 2.54 2.45 2.61 2.28 2.57 2.50 2.53 2.79 2.59 2.19 2.62 2.62 2.20 2.04
Standard error 0.02 0.05 0.04 0.11 0.02 0.08 0.03 0.09 0.03 0.09 0.02 0.03 0.03 0.03 0.04 0.03

Lord Ashcroft
Page 99

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 29
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Globalisation
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
A force for good (10) 448 200 248 42 88 92 76 68 82 195 106 60 84 393 16 59 40 24 39 40 67 60 48 38 17
3% 3% 3% 6% 5% 4% 3% 2% 2% 3% 3% 3% 3% 3% 2% 3% 3% 2% 3% 3% 4% 3% 3% 3% 2%
(9) 479 225 253 48 82 103 74 79 93 244 117 47 70 416 25 51 31 48 30 46 77 70 38 46 17
3% 3% 3% 7% 4% 5% 3% 3% 2% 4% 3% 2% 3% 3% 3% 3% 2% 5% 3% 3% 5% 3% 3% 3% 2%
(8) 1402 623 779 114 237 245 229 241 336 661 359 180 200 1192 70 145 133 92 89 124 186 211 142 139 71
10% 9% 10% 16% 13% 11% 9% 8% 9% 11% 9% 9% 7% 10% 10% 8% 10% 9% 8% 9% 12% 10% 10% 10% 10%
(7) 1932 907 1025 129 286 328 386 374 429 905 511 217 295 1669 99 237 174 156 160 148 243 275 177 180 83
13% 14% 13% 18% 15% 14% 14% 12% 11% 15% 13% 11% 11% 14% 14% 14% 13% 15% 14% 11% 16% 13% 12% 13% 12%
(6) 1961 897 1062 105 262 322 365 414 493 862 523 237 337 1664 98 240 173 156 156 174 203 278 186 197 100
14% 14% 14% 14% 14% 14% 14% 14% 13% 15% 14% 12% 12% 14% 13% 14% 13% 15% 14% 13% 14% 13% 13% 14% 14%
A mixed blessing (5) 4148 1754 2391 156 511 653 782 896 1150 1592 1130 569 845 3553 223 481 391 303 345 373 388 622 427 386 209
29% 27% 31% 21% 27% 29% 29% 30% 30% 27% 30% 30% 31% 29% 30% 28% 30% 29% 30% 28% 26% 30% 30% 28% 29%
(4) 955 492 463 41 93 124 170 208 319 379 248 121 205 825 56 116 91 62 82 79 81 152 106 91 39
7% 7% 6% 6% 5% 5% 6% 7% 8% 6% 7% 6% 7% 7% 8% 7% 7% 6% 7% 6% 5% 7% 7% 7% 5%
(3) 730 420 309 20 54 88 128 197 243 315 187 88 138 604 32 77 68 57 51 78 60 102 79 72 54
5% 6% 4% 3% 3% 4% 5% 7% 6% 5% 5% 5% 5% 5% 4% 4% 5% 5% 4% 6% 4% 5% 5% 5% 8%
(2) 526 297 229 9 33 45 125 141 173 199 143 82 99 439 24 63 51 25 47 60 46 64 59 60 27
4% 5% 3% 1% 2% 2% 5% 5% 5% 3% 4% 4% 4% 4% 3% 4% 4% 2% 4% 5% 3% 3% 4% 4% 4%
(1) 349 208 141 2 20 24 77 90 136 146 82 47 74 299 18 53 36 31 24 38 25 44 30 35 15
2% 3% 2% * 1% 1% 3% 3% 4% 2% 2% 2% 3% 2% 2% 3% 3% 3% 2% 3% 2% 2% 2% 3% 2%
A force for ill (0) 515 345 170 8 29 64 98 142 174 172 123 101 118 436 21 55 40 30 53 66 54 63 54 53 26
4% 5% 2% 1% 2% 3% 4% 5% 5% 3% 3% 5% 4% 4% 3% 3% 3% 3% 5% 5% 4% 3% 4% 4% 4%
NET: A force for good 6222 2852 3367 438 955 1090 1130 1176 1433 2867 1616 741 986 5334 308 732 551 476 474 532 776 894 591 600 288
43% 43% 43% 60% 51% 48% 42% 39% 38% 49% 43% 39% 36% 43% 42% 43% 42% 45% 41% 40% 52% 43% 41% 44% 40%
NET: A force for ill 3075 1762 1312 80 229 345 598 778 1045 1211 783 439 634 2603 151 364 286 205 257 321 266 425 328 311 161
21% 27% 17% 11% 12% 15% 22% 26% 27% 21% 21% 23% 23% 21% 21% 21% 22% 19% 22% 24% 18% 21% 23% 23% 23%

Lord Ashcroft
Page 100

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 29
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Globalisation
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Don't know 939 205 731 60 177 193 156 175 178 235 262 163 275 804 50 137 89 78 71 92 71 123 93 80 55
7% 3% 9% 8% 9% 8% 6% 6% 5% 4% 7% 9% 10% 7% 7% 8% 7% 7% 6% 7% 5% 6% 6% 6% 8%
Mean 5.46 5.27 5.64 6.41 6.05 5.83 5.36 5.16 5.11 5.63 5.46 5.26 5.23 5.48 5.46 5.45 5.42 5.54 5.35 5.27 5.83 5.52 5.39 5.41 5.33
Standard deviation 2.20 2.35 2.05 1.95 2.01 2.10 2.21 2.23 2.23 2.18 2.15 2.31 2.22 2.20 2.10 2.21 2.16 2.13 2.23 2.34 2.25 2.13 2.21 2.23 2.17
Standard error 0.02 0.03 0.02 0.08 0.05 0.05 0.04 0.04 0.04 0.03 0.04 0.06 0.04 0.02 0.08 0.06 0.06 0.07 0.07 0.07 0.06 0.05 0.06 0.06 0.08

Lord Ashcroft
Page 101

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 29
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Globalisation
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
A force for good (10) 448 122 229 52 4 10 20 2 62 48 32 91 47 25 143 133 163 46 20 22 22 4 164 242
3% 2% 4% 4% 1% 3% 4% 3% 3% 3% 3% 3% 4% 2% 3% 3% 4% 4% 1% 4% 3% 5% 2% 5%
(9) 479 164 205 55 12 10 21 2 72 72 30 78 53 41 133 186 142 46 24 20 21 1 226 201
3% 3% 4% 4% 3% 3% 4% 3% 3% 5% 3% 3% 4% 4% 3% 4% 3% 4% 1% 4% 3% 1% 3% 4%
(8) 1402 502 604 165 16 23 55 7 187 150 118 300 123 114 410 503 414 158 85 57 62 7 627 590
10% 9% 11% 13% 4% 8% 10% 10% 8% 10% 10% 11% 9% 10% 10% 10% 10% 12% 5% 10% 10% 9% 9% 11%
(7) 1932 780 764 219 19 26 73 5 285 190 171 411 182 138 555 755 569 202 109 73 78 8 952 731
13% 13% 14% 17% 5% 9% 13% 7% 13% 13% 15% 15% 14% 12% 13% 15% 14% 15% 7% 13% 12% 10% 13% 14%
(6) 1961 812 751 190 29 45 75 8 315 191 184 386 204 165 516 689 587 201 143 85 87 12 975 704
14% 14% 14% 15% 7% 15% 13% 11% 14% 13% 16% 14% 15% 14% 12% 14% 14% 15% 9% 15% 14% 15% 14% 13%
A mixed blessing (5) 4148 1727 1569 358 107 90 164 22 634 414 313 783 332 333 1339 1441 1191 370 487 138 176 17 2081 1472
29% 30% 28% 27% 26% 30% 29% 31% 29% 28% 27% 28% 25% 29% 31% 29% 29% 28% 30% 24% 28% 22% 29% 28%
(4) 955 438 320 67 34 27 36 3 145 92 65 195 100 76 282 341 243 88 146 43 39 6 536 300
7% 8% 6% 5% 8% 9% 6% 4% 7% 6% 6% 7% 8% 7% 7% 7% 6% 7% 9% 8% 6% 8% 7% 6%
(3) 730 326 247 53 31 13 25 10 111 75 60 125 74 83 202 245 168 76 132 28 32 10 409 242
5% 6% 4% 4% 8% 4% 4% 14% 5% 5% 5% 5% 6% 7% 5% 5% 4% 6% 8% 5% 5% 13% 6% 5%
(2) 526 231 171 40 35 9 27 1 74 44 43 115 52 50 148 146 132 29 122 22 33 - 293 170
4% 4% 3% 3% 9% 3% 5% 1% 3% 3% 4% 4% 4% 4% 3% 3% 3% 2% 7% 4% 5% - 4% 3%
(1) 349 148 129 14 25 15 11 1 43 44 26 59 39 37 101 80 107 16 90 25 17 2 183 124
2% 3% 2% 1% 6% 5% 2% 1% 2% 3% 2% 2% 3% 3% 2% 2% 3% 1% 5% 4% 3% 3% 3% 2%
A force for ill (0) 515 231 150 24 64 7 24 3 69 51 33 79 54 53 176 140 110 22 159 22 26 6 291 163
4% 4% 3% 2% 16% 2% 4% 4% 3% 3% 3% 3% 4% 5% 4% 3% 3% 2% 10% 4% 4% 8% 4% 3%
NET: A force for good 6222 2380 2553 681 80 114 244 24 921 651 535 1266 609 483 1757 2266 1875 653 381 257 270 32 2944 2468
43% 41% 46% 52% 20% 39% 43% 34% 42% 44% 46% 46% 46% 42% 41% 46% 46% 50% 23% 45% 43% 41% 41% 47%
NET: A force for ill 3075 1374 1017 198 189 71 123 18 442 306 227 573 319 299 909 952 760 231 649 140 147 24 1712 999
21% 24% 18% 15% 46% 24% 22% 25% 20% 21% 20% 21% 24% 26% 21% 19% 19% 18% 39% 25% 23% 31% 24% 19%

Lord Ashcroft
Page 102

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 29
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Globalisation
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Don't know 939 351 385 67 33 21 30 7 209 108 82 152 69 39 280 278 261 50 129 30 42 5 413 314
7% 6% 7% 5% 8% 7% 5% 10% 9% 7% 7% 5% 5% 3% 7% 6% 6% 4% 8% 5% 7% 6% 6% 6%
Mean 5.46 5.29 5.67 5.92 3.84 5.29 5.45 5.19 5.47 5.54 5.54 5.55 5.44 5.24 5.42 5.61 5.63 5.79 4.26 5.41 5.38 5.12 5.31 5.68
Standard deviation 2.20 2.16 2.19 2.04 2.58 2.19 2.28 2.23 2.13 2.26 2.12 2.15 2.30 2.27 2.23 2.08 2.17 2.00 2.38 2.36 2.30 2.50 2.20 2.24
Standard error 0.02 0.03 0.03 0.06 0.13 0.13 0.10 0.28 0.05 0.06 0.06 0.04 0.06 0.07 0.04 0.03 0.04 0.06 0.06 0.10 0.09 0.29 0.03 0.03

Lord Ashcroft
Page 103

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 29
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Globalisation
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
A force for good (10) 448 87 172 14 375 67 193 43 201 80 368 299 132 141 92 198
3% 3% 4% 3% 3% 8% 2% 6% 4% 8% 3% 4% 2% 2% 3% 5%
(9) 479 91 184 21 413 63 249 46 174 21 458 308 152 159 121 180
3% 4% 4% 4% 3% 8% 3% 6% 3% 2% 3% 4% 2% 2% 4% 5%
(8) 1402 254 491 58 1296 100 737 94 547 97 1305 906 447 457 358 538
10% 10% 11% 11% 10% 12% 9% 12% 10% 10% 10% 13% 7% 7% 12% 14%
(7) 1932 403 643 81 1762 153 1070 117 713 140 1792 1197 673 694 535 641
13% 16% 14% 15% 13% 19% 14% 15% 13% 14% 13% 17% 10% 10% 18% 16%
(6) 1961 357 662 80 1838 107 1059 95 770 95 1866 1112 775 793 509 585
14% 14% 15% 15% 14% 13% 14% 12% 14% 10% 14% 16% 12% 12% 17% 15%
A mixed blessing (5) 4148 725 1239 157 3926 187 2258 208 1601 367 3781 1882 2093 2115 839 1021
29% 28% 27% 29% 29% 23% 29% 27% 29% 37% 28% 27% 31% 31% 27% 26%
(4) 955 159 273 36 917 30 529 39 374 57 898 390 536 543 173 210
7% 6% 6% 7% 7% 4% 7% 5% 7% 6% 7% 5% 8% 8% 6% 5%
(3) 730 117 221 20 697 21 398 29 294 55 675 270 446 448 121 147
5% 5% 5% 4% 5% 3% 5% 4% 5% 6% 5% 4% 7% 7% 4% 4%
(2) 526 74 157 15 502 16 294 28 198 20 506 173 341 344 55 115
4% 3% 3% 3% 4% 2% 4% 4% 4% 2% 4% 2% 5% 5% 2% 3%
(1) 349 43 93 16 334 11 193 19 135 12 337 98 238 239 34 63
2% 2% 2% 3% 2% 1% 2% 2% 2% 1% 3% 1% 4% 3% 1% 2%
A force for ill (0) 515 65 167 14 485 23 277 28 201 29 486 108 393 396 33 72
4% 3% 4% 3% 4% 3% 4% 4% 4% 3% 4% 2% 6% 6% 1% 2%
NET: A force for good 6222 1192 2152 254 5684 490 3308 395 2405 433 5789 3822 2179 2244 1615 2142
43% 47% 47% 47% 42% 60% 43% 51% 43% 43% 43% 54% 32% 33% 53% 54%
NET: A force for ill 3075 458 911 101 2935 101 1691 143 1202 173 2902 1039 1954 1970 416 607
21% 18% 20% 19% 22% 12% 22% 18% 22% 17% 22% 15% 29% 29% 14% 15%

Lord Ashcroft
Page 104

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 29
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Globalisation
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Don't know 939 181 258 24 885 45 511 35 377 27 912 354 512 515 183 168
7% 7% 6% 4% 7% 5% 7% 4% 7% 3% 7% 5% 8% 8% 6% 4%
Mean 5.46 5.68 5.61 5.62 5.41 6.31 5.41 5.82 5.47 5.75 5.44 5.97 4.90 4.92 5.95 5.99
Standard deviation 2.20 2.09 2.24 2.11 2.19 2.26 2.17 2.35 2.22 2.20 2.20 2.01 2.27 2.28 1.87 2.11
Standard error 0.02 0.04 0.03 0.09 0.02 0.08 0.03 0.09 0.03 0.07 0.02 0.02 0.03 0.03 0.03 0.03

Lord Ashcroft
Page 105

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 30
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
The internet
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
A force for good (10) 1773 980 791 111 290 342 361 352 317 722 452 244 350 1533 93 210 165 129 140 137 236 245 178 168 72
12% 15% 10% 15% 15% 15% 14% 12% 8% 12% 12% 13% 13% 12% 13% 12% 13% 12% 12% 10% 16% 12% 12% 12% 10%
(9) 1875 1036 838 101 230 303 365 422 454 802 515 223 332 1589 88 226 156 152 156 181 192 282 156 194 92
13% 16% 11% 14% 12% 13% 14% 14% 12% 14% 14% 12% 12% 13% 12% 13% 12% 14% 14% 14% 13% 14% 11% 14% 13%
(8) 2897 1415 1480 153 365 495 545 590 749 1246 764 386 497 2437 143 372 239 206 222 249 320 408 278 296 164
20% 22% 19% 21% 19% 22% 20% 20% 20% 21% 20% 20% 18% 20% 20% 22% 18% 19% 19% 19% 21% 20% 19% 21% 23%
(7) 2341 1011 1328 149 320 355 454 444 619 1020 644 289 387 1998 113 271 206 155 202 191 251 361 248 232 111
16% 15% 17% 20% 17% 16% 17% 15% 16% 17% 17% 15% 14% 16% 15% 16% 16% 15% 18% 14% 17% 17% 17% 17% 16%
(6) 1456 621 834 80 182 218 253 313 410 625 393 166 269 1258 80 161 145 111 119 152 146 200 144 131 67
10% 9% 11% 11% 10% 10% 9% 10% 11% 11% 10% 9% 10% 10% 11% 9% 11% 10% 10% 12% 10% 10% 10% 10% 9%
A mixed blessing (5) 2961 1081 1880 99 354 440 513 640 915 1129 757 455 606 2544 147 351 296 229 218 286 268 429 320 267 150
21% 16% 24% 13% 19% 19% 19% 21% 24% 19% 20% 24% 22% 21% 20% 20% 22% 22% 19% 22% 18% 21% 22% 19% 21%
(4) 336 141 195 17 36 36 57 72 118 127 82 38 85 293 28 34 39 23 24 31 29 45 40 24 19
2% 2% 2% 2% 2% 2% 2% 2% 3% 2% 2% 2% 3% 2% 4% 2% 3% 2% 2% 2% 2% 2% 3% 2% 3%
(3) 241 97 144 2 23 34 38 69 75 77 59 43 62 207 14 25 21 18 19 30 22 32 26 18 16
2% 1% 2% * 1% 1% 1% 2% 2% 1% 2% 2% 2% 2% 2% 1% 2% 2% 2% 2% 1% 2% 2% 1% 2%
(2) 148 66 81 6 18 11 25 42 46 51 35 24 38 133 8 18 12 10 16 15 11 22 21 13 2
1% 1% 1% 1% 1% * 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% *
(1) 101 43 58 3 11 9 21 19 38 39 24 11 27 87 3 17 11 8 4 16 3 19 6 10 4
1% 1% 1% * 1% * 1% 1% 1% 1% 1% 1% 1% 1% * 1% 1% 1% * 1% * 1% * 1% 1%
A force for ill (0) 124 52 72 3 8 12 16 43 42 43 32 16 32 107 4 8 14 10 16 19 14 10 12 11 6
1% 1% 1% * * 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% * 1% 1% 1% 1% 1% * 1% 1% 1%
NET: A force for good 10342 5063 5271 594 1387 1713 1978 2121 2549 4415 2768 1308 1835 8815 517 1240 911 753 839 910 1145 1496 1004 1021 506
72% 77% 68% 81% 74% 75% 74% 70% 67% 75% 73% 68% 67% 72% 71% 72% 69% 71% 73% 69% 76% 72% 70% 74% 71%
NET: A force for ill 950 399 550 31 96 102 157 245 319 337 232 132 244 827 57 102 97 69 79 111 79 128 105 76 47
7% 6% 7% 4% 5% 4% 6% 8% 8% 6% 6% 7% 9% 7% 8% 6% 7% 6% 7% 8% 5% 6% 7% 6% 7%

Lord Ashcroft
Page 106

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 30
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
The internet
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Don't know 131 30 100 10 35 26 18 19 23 24 34 17 55 108 11 21 13 11 11 11 9 11 10 13 10
1% * 1% 1% 2% 1% 1% 1% 1% * 1% 1% 2% 1% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Mean 7.03 7.29 6.81 7.39 7.21 7.26 7.15 6.93 6.73 7.11 7.06 6.95 6.87 7.02 7.00 7.08 6.91 7.02 7.03 6.83 7.26 7.04 6.92 7.13 7.00
Standard deviation 2.05 2.04 2.03 1.86 2.00 1.96 2.02 2.15 2.06 1.99 2.02 2.09 2.19 2.06 2.03 2.02 2.10 2.08 2.09 2.16 2.01 2.01 2.05 2.01 1.98
Standard error 0.02 0.03 0.02 0.07 0.05 0.04 0.04 0.04 0.03 0.03 0.03 0.05 0.04 0.02 0.08 0.05 0.06 0.06 0.06 0.06 0.05 0.04 0.05 0.05 0.07

Lord Ashcroft
Page 107

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 30
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
The internet
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
A force for good (10) 1773 638 775 150 44 33 80 11 258 180 131 322 169 132 581 558 586 146 182 56 89 13 793 780
12% 11% 14% 12% 11% 11% 14% 15% 12% 12% 11% 12% 13% 11% 14% 11% 14% 11% 11% 10% 14% 17% 11% 15%
(9) 1875 746 709 210 38 33 91 9 272 177 163 352 197 165 549 662 546 180 180 61 90 11 930 695
13% 13% 13% 16% 9% 11% 16% 13% 12% 12% 14% 13% 15% 14% 13% 13% 13% 14% 11% 11% 14% 14% 13% 13%
(8) 2897 1185 1115 267 74 56 126 15 419 288 254 566 279 258 833 1026 821 266 280 124 142 16 1447 1070
20% 20% 20% 20% 18% 19% 22% 21% 19% 19% 22% 20% 21% 22% 19% 21% 20% 20% 17% 22% 22% 21% 20% 20%
(7) 2341 928 930 231 48 54 83 7 346 233 208 504 202 193 655 764 688 253 232 112 104 13 1124 894
16% 16% 17% 18% 12% 18% 15% 10% 16% 16% 18% 18% 15% 17% 15% 15% 17% 19% 14% 20% 16% 17% 16% 17%
(6) 1456 593 564 138 47 30 48 7 216 159 116 290 135 111 429 511 409 146 172 55 51 6 731 521
10% 10% 10% 11% 11% 10% 9% 10% 10% 11% 10% 10% 10% 10% 10% 10% 10% 11% 10% 10% 8% 8% 10% 10%
A mixed blessing (5) 2961 1278 1046 241 109 72 104 18 470 322 198 573 264 222 912 1056 759 232 423 127 124 14 1550 967
21% 22% 19% 18% 27% 24% 19% 25% 21% 22% 17% 21% 20% 19% 21% 21% 19% 18% 26% 22% 20% 18% 22% 18%
(4) 336 144 119 27 10 7 10 1 66 31 32 65 26 27 89 105 83 36 51 14 12 - 176 104
2% 2% 2% 2% 2% 2% 2% 1% 3% 2% 3% 2% 2% 2% 2% 2% 2% 3% 3% 2% 2% - 2% 2%
(3) 241 114 88 7 11 5 5 1 43 25 18 39 21 18 77 88 62 14 45 6 6 2 130 77
2% 2% 2% 1% 3% 2% 1% 1% 2% 2% 2% 1% 2% 2% 2% 2% 2% 1% 3% 1% 1% 3% 2% 1%
(2) 148 64 54 11 10 2 1 - 31 17 9 21 12 12 46 50 41 13 24 3 1 - 84 43
1% 1% 1% 1% 2% 1% * - 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% * - 1% 1%
(1) 101 48 29 8 5 - 4 - 24 13 7 13 10 5 29 41 19 10 14 1 4 - 65 26
1% 1% 1% 1% 1% - 1% - 1% 1% 1% * 1% * 1% 1% * 1% 1% * 1% - 1% *
A force for ill (0) 124 59 36 7 7 1 2 - 18 17 12 12 7 8 50 52 27 5 27 2 4 - 79 28
1% 1% 1% 1% 2% * * - 1% 1% 1% * 1% 1% 1% 1% 1% * 2% * 1% - 1% 1%
NET: A force for good 10342 4090 4093 996 251 206 428 49 1511 1037 872 2034 982 859 3047 3521 3050 991 1046 408 476 59 5025 3960
72% 70% 74% 76% 61% 70% 76% 69% 68% 70% 75% 73% 74% 74% 71% 71% 75% 76% 64% 72% 75% 76% 70% 75%
NET: A force for ill 950 429 326 60 43 15 22 2 182 103 78 150 76 70 291 336 232 78 161 26 27 2 534 278
7% 7% 6% 5% 11% 5% 4% 3% 8% 7% 7% 5% 6% 6% 7% 7% 6% 6% 10% 5% 4% 3% 7% 5%

Lord Ashcroft
Page 108

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 30
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
The internet
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Don't know 131 35 59 7 6 3 7 2 43 17 9 17 7 3 35 24 46 3 16 4 8 3 41 48
1% 1% 1% 1% 1% 1% 1% 3% 2% 1% 1% 1% 1% * 1% * 1% * 1% 1% 1% 4% 1% 1%
Mean 7.03 6.92 7.15 7.20 6.54 6.96 7.36 7.23 6.90 6.93 7.11 7.07 7.14 7.11 7.02 6.97 7.18 7.10 6.66 7.01 7.28 7.47 6.92 7.22
Standard deviation 2.05 2.07 2.02 1.92 2.26 1.89 1.92 1.92 2.12 2.10 2.01 1.93 2.01 1.98 2.12 2.07 2.01 1.93 2.20 1.83 1.95 1.86 2.09 1.99
Standard error 0.02 0.03 0.03 0.05 0.11 0.11 0.08 0.23 0.05 0.06 0.06 0.04 0.06 0.06 0.03 0.03 0.03 0.05 0.05 0.08 0.08 0.21 0.02 0.03

Lord Ashcroft
Page 109

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 30
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
The internet
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
A force for good (10) 1773 371 665 56 1611 149 849 130 771 196 1577 943 756 774 347 578
12% 15% 15% 10% 12% 18% 11% 17% 14% 20% 12% 13% 11% 11% 11% 15%
(9) 1875 317 659 64 1739 125 1010 102 742 89 1786 1013 791 802 430 572
13% 12% 14% 12% 13% 15% 13% 13% 13% 9% 13% 14% 12% 12% 14% 15%
(8) 2897 511 960 107 2710 170 1557 143 1153 159 2738 1572 1218 1240 711 839
20% 20% 21% 20% 20% 21% 20% 18% 21% 16% 20% 22% 18% 18% 23% 21%
(7) 2341 388 763 108 2185 133 1225 130 939 121 2220 1288 988 1013 552 711
16% 15% 17% 20% 16% 16% 16% 17% 17% 12% 17% 18% 15% 15% 18% 18%
(6) 1456 256 444 59 1356 79 788 79 555 71 1385 727 670 680 308 409
10% 10% 10% 11% 10% 10% 10% 10% 10% 7% 10% 10% 10% 10% 10% 10%
A mixed blessing (5) 2961 510 809 105 2809 123 1687 150 1067 270 2691 1219 1628 1640 554 653
21% 20% 18% 20% 21% 15% 22% 19% 19% 27% 20% 17% 24% 24% 18% 17%
(4) 336 59 88 14 318 15 211 14 103 24 312 128 190 192 49 77
2% 2% 2% 3% 2% 2% 3% 2% 2% 2% 2% 2% 3% 3% 2% 2%
(3) 241 46 64 12 232 6 144 11 84 17 224 67 167 168 30 36
2% 2% 1% 2% 2% 1% 2% 1% 2% 2% 2% 1% 2% 2% 1% 1%
(2) 148 34 29 2 142 6 80 6 59 13 135 47 94 96 23 22
1% 1% 1% * 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
(1) 101 17 26 2 95 2 63 6 27 10 91 26 70 70 17 9
1% 1% 1% * 1% * 1% 1% * 1% 1% * 1% 1% 1% *
A force for ill (0) 124 22 26 4 114 7 89 5 29 20 104 24 96 97 11 12
1% 1% 1% 1% 1% 1% 1% 1% 1% 2% 1% * 1% 1% * *
NET: A force for good 10342 1843 3491 394 9601 656 5429 584 4160 636 9706 5543 4423 4509 2348 3109
72% 72% 77% 74% 71% 80% 70% 75% 74% 64% 73% 78% 66% 66% 77% 79%
NET: A force for ill 950 178 233 34 901 36 587 42 302 84 866 292 617 623 130 156
7% 7% 5% 6% 7% 4% 8% 5% 5% 8% 6% 4% 9% 9% 4% 4%

Lord Ashcroft
Page 110

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 30
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
The internet
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Don't know 131 25 27 3 119 8 65 5 56 10 121 43 70 72 21 20
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Mean 7.03 7.08 7.27 6.99 7.01 7.47 6.92 7.22 7.17 6.91 7.04 7.29 6.75 6.76 7.21 7.35
Standard deviation 2.05 2.10 1.98 1.93 2.05 1.98 2.09 2.06 1.99 2.37 2.02 1.87 2.19 2.19 1.87 1.86
Standard error 0.02 0.04 0.03 0.08 0.02 0.07 0.02 0.07 0.03 0.08 0.02 0.02 0.03 0.03 0.03 0.03

Lord Ashcroft
Page 111

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 31
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Capitalism
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
A force for good (10) 396 275 121 23 49 51 56 82 135 210 86 47 50 357 12 45 30 21 36 44 67 69 33 24 15
3% 4% 2% 3% 3% 2% 2% 3% 4% 4% 2% 2% 2% 3% 2% 3% 2% 2% 3% 3% 4% 3% 2% 2% 2%
(9) 488 329 159 23 64 58 61 95 187 271 112 45 60 440 25 50 35 56 40 37 65 78 54 32 16
3% 5% 2% 3% 3% 3% 2% 3% 5% 5% 3% 2% 2% 4% 3% 3% 3% 5% 3% 3% 4% 4% 4% 2% 2%
(8) 1424 864 560 50 155 167 223 291 538 735 365 151 170 1260 69 173 117 99 133 124 190 214 141 113 51
10% 13% 7% 7% 8% 7% 8% 10% 14% 12% 10% 8% 6% 10% 9% 10% 9% 9% 12% 9% 13% 10% 10% 8% 7%
(7) 1906 1025 879 84 213 295 329 411 574 967 479 190 265 1658 88 220 166 163 146 156 229 297 193 179 69
13% 16% 11% 11% 11% 13% 12% 14% 15% 16% 13% 10% 10% 13% 12% 13% 13% 15% 13% 12% 15% 14% 13% 13% 10%
(6) 1873 858 1014 102 232 325 353 380 481 845 497 236 291 1592 78 232 159 141 134 178 192 287 191 183 98
13% 13% 13% 14% 12% 14% 13% 13% 13% 14% 13% 12% 11% 13% 11% 14% 12% 13% 12% 14% 13% 14% 13% 13% 14%
A mixed blessing (5) 3681 1502 2178 153 484 623 716 789 916 1357 997 558 761 3158 185 422 366 255 296 369 364 530 371 333 190
26% 23% 28% 21% 26% 27% 27% 26% 24% 23% 26% 29% 28% 26% 25% 25% 28% 24% 26% 28% 24% 26% 26% 24% 27%
(4) 1063 436 626 66 131 186 211 234 235 414 294 132 217 888 63 120 97 75 79 93 92 147 122 112 63
7% 7% 8% 9% 7% 8% 8% 8% 6% 7% 8% 7% 8% 7% 9% 7% 7% 7% 7% 7% 6% 7% 8% 8% 9%
(3) 909 363 546 59 142 147 176 187 198 319 289 110 191 747 65 117 87 73 75 74 68 113 75 109 53
6% 6% 7% 8% 8% 6% 7% 6% 5% 5% 8% 6% 7% 6% 9% 7% 7% 7% 7% 6% 5% 5% 5% 8% 7%
(2) 684 305 378 51 72 104 142 160 155 236 178 111 159 576 47 90 66 33 53 60 77 87 63 68 40
5% 5% 5% 7% 4% 5% 5% 5% 4% 4% 5% 6% 6% 5% 6% 5% 5% 3% 5% 5% 5% 4% 4% 5% 6%
(1) 392 178 213 21 41 40 86 101 103 130 100 59 101 314 14 48 37 24 21 37 36 48 49 53 25
3% 3% 3% 3% 2% 2% 3% 3% 3% 2% 3% 3% 4% 3% 2% 3% 3% 2% 2% 3% 2% 2% 3% 4% 4%
A force for ill (0) 537 258 278 35 64 81 103 133 121 179 120 93 144 436 26 63 51 36 44 53 49 55 59 80 21
4% 4% 4% 5% 3% 4% 4% 4% 3% 3% 3% 5% 5% 4% 4% 4% 4% 3% 4% 4% 3% 3% 4% 6% 3%
NET: A force for good 6087 3351 2733 282 713 896 1022 1259 1915 3028 1539 669 836 5307 272 720 507 480 489 539 743 945 612 531 249
42% 51% 35% 38% 38% 39% 38% 42% 50% 51% 41% 35% 31% 43% 37% 42% 38% 45% 43% 41% 50% 46% 43% 39% 35%
NET: A force for ill 3585 1540 2041 232 450 558 718 815 812 1278 981 505 812 2961 215 438 338 241 272 317 322 450 368 422 202
25% 23% 26% 32% 24% 24% 27% 27% 21% 22% 26% 26% 30% 24% 29% 26% 26% 23% 24% 24% 21% 22% 26% 31% 28%

Lord Ashcroft
Page 112

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 31
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Capitalism
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Don't know 1031 180 849 67 225 204 210 162 163 242 274 180 331 868 60 134 106 86 90 93 72 139 88 91 72
7% 3% 11% 9% 12% 9% 8% 5% 4% 4% 7% 9% 12% 7% 8% 8% 8% 8% 8% 7% 5% 7% 6% 7% 10%
Mean 5.35 5.64 5.09 5.05 5.31 5.26 5.14 5.25 5.70 5.70 5.29 5.06 4.84 5.41 5.15 5.31 5.21 5.51 5.45 5.32 5.68 5.56 5.32 4.99 5.05
Standard deviation 2.27 2.38 2.13 2.39 2.23 2.13 2.22 2.32 2.30 2.25 2.20 2.29 2.29 2.26 2.24 2.28 2.23 2.22 2.29 2.27 2.33 2.20 2.28 2.34 2.17
Standard error 0.02 0.03 0.03 0.09 0.05 0.05 0.04 0.04 0.04 0.03 0.04 0.06 0.05 0.02 0.09 0.06 0.06 0.07 0.07 0.06 0.06 0.05 0.06 0.07 0.09

Lord Ashcroft
Page 113

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 31
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Capitalism
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
A force for good (10) 396 269 74 26 16 2 1 - 48 19 24 46 41 34 184 232 61 24 47 4 3 1 309 70
3% 5% 1% 2% 4% 1% * - 2% 1% 2% 2% 3% 3% 4% 5% 1% 2% 3% 1% * 1% 4% 1%
(9) 488 347 71 33 14 9 6 - 57 41 26 66 62 64 172 300 69 24 58 9 8 - 400 63
3% 6% 1% 3% 3% 3% 1% - 3% 3% 2% 2% 5% 6% 4% 6% 2% 2% 4% 2% 1% - 6% 1%
(8) 1424 933 258 137 37 14 24 2 186 111 98 262 185 111 471 811 201 124 160 15 29 2 1090 219
10% 16% 5% 11% 9% 5% 4% 3% 8% 8% 8% 9% 14% 10% 11% 16% 5% 10% 10% 3% 5% 3% 15% 4%
(7) 1906 999 530 183 45 29 60 5 247 215 161 383 192 168 540 896 408 179 194 36 68 7 1209 481
13% 17% 10% 14% 11% 10% 11% 7% 11% 15% 14% 14% 14% 15% 13% 18% 10% 14% 12% 6% 11% 9% 17% 9%
(6) 1873 762 716 213 42 22 62 13 307 226 196 353 171 132 488 685 529 212 185 53 75 10 965 630
13% 13% 13% 16% 10% 7% 11% 18% 14% 15% 17% 13% 13% 11% 11% 14% 13% 16% 11% 9% 12% 13% 13% 12%
A mixed blessing (5) 3681 1387 1456 351 119 91 139 22 602 392 279 767 325 258 1058 1109 1115 353 488 134 152 16 1741 1349
26% 24% 26% 27% 29% 31% 25% 31% 27% 27% 24% 28% 24% 22% 25% 22% 27% 27% 30% 24% 24% 21% 24% 26%
(4) 1063 286 522 98 28 33 51 8 165 113 91 220 99 102 273 232 383 122 109 66 63 12 374 516
7% 5% 9% 8% 7% 11% 9% 11% 7% 8% 8% 8% 7% 9% 6% 5% 9% 9% 7% 12% 10% 15% 5% 10%
(3) 909 204 508 75 16 22 60 6 130 94 76 184 67 90 268 182 344 84 77 69 64 10 257 531
6% 3% 9% 6% 4% 7% 11% 8% 6% 6% 7% 7% 5% 8% 6% 4% 8% 6% 5% 12% 10% 13% 4% 10%
(2) 684 124 401 63 26 22 38 2 111 65 45 156 49 65 193 95 285 69 73 61 39 5 168 417
5% 2% 7% 5% 6% 7% 7% 3% 5% 4% 4% 6% 4% 6% 5% 2% 7% 5% 4% 11% 6% 6% 2% 8%
(1) 392 66 219 29 12 17 38 4 52 29 29 58 40 40 144 46 175 30 44 35 37 3 89 258
3% 1% 4% 2% 3% 6% 7% 6% 2% 2% 3% 2% 3% 3% 3% 1% 4% 2% 3% 6% 6% 4% 1% 5%
A force for ill (0) 537 80 331 28 21 19 46 3 66 50 30 82 42 66 201 57 225 28 74 57 47 5 106 375
4% 1% 6% 2% 5% 6% 8% 4% 3% 3% 3% 3% 3% 6% 5% 1% 6% 2% 4% 10% 7% 6% 1% 7%
NET: A force for good 6087 3310 1649 592 154 76 153 20 845 612 505 1110 651 509 1855 2924 1268 563 644 117 183 20 3973 1463
42% 57% 30% 45% 38% 26% 27% 28% 38% 41% 44% 40% 49% 44% 43% 59% 31% 43% 39% 21% 29% 26% 56% 28%
NET: A force for ill 3585 760 1981 293 103 113 233 23 524 351 271 700 297 363 1079 612 1412 333 377 288 250 35 994 2097
25% 13% 36% 22% 25% 38% 42% 32% 24% 24% 23% 25% 22% 31% 25% 12% 35% 26% 23% 51% 39% 45% 14% 40%

Lord Ashcroft
Page 114

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 31
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Capitalism
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Don't know 1031 375 438 68 33 16 36 6 235 124 102 197 56 24 293 292 292 55 137 26 50 7 442 344
7% 6% 8% 5% 8% 5% 6% 8% 11% 8% 9% 7% 4% 2% 7% 6% 7% 4% 8% 5% 8% 9% 6% 7%
Mean 5.35 6.20 4.59 5.45 5.23 4.51 4.27 4.57 5.27 5.28 5.37 5.27 5.64 5.23 5.41 6.27 4.68 5.32 5.33 3.91 4.41 4.31 6.12 4.41
Standard deviation 2.27 2.04 2.23 2.06 2.42 2.28 2.29 1.89 2.15 2.09 2.09 2.12 2.28 2.48 2.45 2.00 2.24 2.03 2.30 2.29 2.28 2.13 2.05 2.28
Standard error 0.02 0.03 0.03 0.06 0.12 0.14 0.10 0.23 0.05 0.06 0.06 0.04 0.06 0.07 0.04 0.03 0.04 0.06 0.06 0.10 0.09 0.25 0.03 0.03

Lord Ashcroft
Page 115

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 31
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Capitalism
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
A force for good (10) 396 47 154 9 364 25 231 23 136 58 338 147 237 248 73 63
3% 2% 3% 2% 3% 3% 3% 3% 2% 6% 3% 2% 4% 4% 2% 2%
(9) 488 58 180 8 445 39 304 37 138 25 463 203 274 285 122 70
3% 2% 4% 1% 3% 5% 4% 5% 2% 3% 3% 3% 4% 4% 4% 2%
(8) 1424 185 476 36 1335 79 884 78 442 88 1336 625 763 776 330 282
10% 7% 10% 7% 10% 10% 11% 10% 8% 9% 10% 9% 11% 11% 11% 7%
(7) 1906 314 663 66 1771 120 1117 103 660 118 1788 980 876 894 493 469
13% 12% 15% 12% 13% 15% 14% 13% 12% 12% 13% 14% 13% 13% 16% 12%
(6) 1873 355 656 62 1751 99 1048 91 704 112 1761 996 816 836 447 529
13% 14% 14% 12% 13% 12% 13% 12% 13% 11% 13% 14% 12% 12% 15% 13%
A mixed blessing (5) 3681 701 1134 134 3447 211 2037 178 1406 324 3357 1752 1767 1788 723 1008
26% 27% 25% 25% 26% 26% 26% 23% 25% 32% 25% 25% 26% 26% 24% 26%
(4) 1063 223 286 60 1003 47 530 49 463 88 975 580 443 447 217 359
7% 9% 6% 11% 7% 6% 7% 6% 8% 9% 7% 8% 7% 7% 7% 9%
(3) 909 180 289 47 856 47 413 48 425 51 858 551 327 330 202 346
6% 7% 6% 9% 6% 6% 5% 6% 8% 5% 6% 8% 5% 5% 7% 9%
(2) 684 117 187 41 639 39 298 54 318 35 649 371 285 286 112 258
5% 5% 4% 8% 5% 5% 4% 7% 6% 4% 5% 5% 4% 4% 4% 7%
(1) 392 67 102 19 363 26 157 31 201 26 366 215 162 162 61 154
3% 3% 2% 4% 3% 3% 2% 4% 4% 3% 3% 3% 2% 2% 2% 4%
A force for ill (0) 537 98 145 25 504 26 207 42 281 52 485 292 228 229 79 212
4% 4% 3% 5% 4% 3% 3% 5% 5% 5% 4% 4% 3% 3% 3% 5%
NET: A force for good 6087 959 2129 181 5666 362 3584 332 2080 401 5686 2951 2966 3039 1465 1413
42% 38% 47% 34% 42% 44% 46% 43% 37% 40% 42% 42% 44% 44% 48% 36%
NET: A force for ill 3585 685 1009 192 3365 185 1605 224 1688 252 3333 2009 1445 1454 671 1329
25% 27% 22% 36% 25% 22% 21% 29% 30% 25% 25% 28% 21% 21% 22% 34%

Lord Ashcroft
Page 116

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 31
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Capitalism
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Don't know 1031 211 288 29 952 65 542 47 411 23 1008 385 560 563 194 188
7% 8% 6% 5% 7% 8% 7% 6% 7% 2% 8% 5% 8% 8% 6% 5%
Mean 5.35 5.13 5.55 4.80 5.34 5.48 5.61 5.21 5.02 5.35 5.35 5.19 5.55 5.57 5.59 4.84
Standard deviation 2.27 2.15 2.24 2.24 2.27 2.30 2.17 2.51 2.33 2.36 2.27 2.25 2.28 2.28 2.15 2.27
Standard error 0.02 0.04 0.03 0.10 0.02 0.08 0.03 0.09 0.03 0.08 0.02 0.03 0.03 0.03 0.04 0.04

Lord Ashcroft
Page 117

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 32
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Immigration
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
A force for good (10) 526 255 269 53 114 115 82 81 81 248 135 57 85 440 22 58 35 33 35 44 85 66 62 70 16
4% 4% 3% 7% 6% 5% 3% 3% 2% 4% 4% 3% 3% 4% 3% 3% 3% 3% 3% 3% 6% 3% 4% 5% 2%
(9) 608 307 300 62 124 102 100 107 113 307 163 63 74 496 19 64 51 43 32 41 110 74 62 85 27
4% 5% 4% 8% 7% 4% 4% 4% 3% 5% 4% 3% 3% 4% 3% 4% 4% 4% 3% 3% 7% 4% 4% 6% 4%
(8) 1605 798 807 129 264 330 257 271 354 834 430 143 194 1336 63 178 116 108 103 139 222 237 170 188 81
11% 12% 10% 18% 14% 14% 10% 9% 9% 14% 11% 7% 7% 11% 9% 10% 9% 10% 9% 11% 15% 11% 12% 14% 11%
(7) 2014 979 1033 158 336 374 358 359 429 975 575 198 263 1733 100 207 205 137 171 171 278 265 199 194 87
14% 15% 13% 22% 18% 16% 13% 12% 11% 17% 15% 10% 10% 14% 14% 12% 16% 13% 15% 13% 19% 13% 14% 14% 12%
(6) 1584 766 818 96 240 244 290 281 433 751 429 184 219 1337 72 203 128 111 107 141 174 242 159 175 72
11% 12% 10% 13% 13% 11% 11% 9% 11% 13% 11% 10% 8% 11% 10% 12% 10% 10% 9% 11% 12% 12% 11% 13% 10%
A mixed blessing (5) 2898 1167 1729 107 324 458 524 664 821 1129 799 386 575 2501 153 358 258 227 229 281 294 424 277 257 140
20% 18% 22% 15% 17% 20% 20% 22% 22% 19% 21% 20% 21% 20% 21% 21% 20% 21% 20% 21% 20% 21% 19% 19% 20%
(4) 914 396 518 31 82 111 172 215 303 347 235 134 196 781 52 110 83 66 74 83 62 153 98 86 47
6% 6% 7% 4% 4% 5% 6% 7% 8% 6% 6% 7% 7% 6% 7% 6% 6% 6% 6% 6% 4% 7% 7% 6% 7%
(3) 962 442 519 22 82 122 209 226 301 364 235 149 212 829 69 129 109 71 92 78 62 126 93 82 51
7% 7% 7% 3% 4% 5% 8% 7% 8% 6% 6% 8% 8% 7% 9% 8% 8% 7% 8% 6% 4% 6% 6% 6% 7%
(2) 910 391 519 27 79 111 174 232 287 331 201 139 233 779 50 117 83 81 71 93 57 146 81 71 60
6% 6% 7% 4% 4% 5% 7% 8% 8% 6% 5% 7% 9% 6% 7% 7% 6% 8% 6% 7% 4% 7% 6% 5% 8%
(1) 715 335 380 16 53 86 157 190 213 210 186 127 191 620 43 87 75 52 64 77 44 109 69 54 41
5% 5% 5% 2% 3% 4% 6% 6% 6% 4% 5% 7% 7% 5% 6% 5% 6% 5% 6% 6% 3% 5% 5% 4% 6%
A force for ill (0) 1508 706 801 20 132 199 324 378 455 377 369 310 448 1326 80 178 162 122 160 159 97 210 158 101 81
10% 11% 10% 3% 7% 9% 12% 12% 12% 6% 10% 16% 16% 11% 11% 10% 12% 11% 14% 12% 6% 10% 11% 7% 11%
NET: A force for good 6337 3105 3227 498 1078 1165 1087 1099 1410 3115 1732 645 835 5342 276 710 535 432 448 536 869 884 652 712 283
44% 47% 41% 68% 58% 51% 41% 36% 37% 53% 46% 34% 30% 43% 38% 41% 41% 41% 39% 41% 58% 43% 45% 52% 40%
NET: A force for ill 5009 2270 2737 116 428 629 1036 1241 1559 1629 1226 859 1280 4335 294 621 512 392 461 490 322 744 499 394 280
35% 35% 35% 16% 23% 28% 39% 41% 41% 28% 32% 45% 47% 35% 40% 36% 39% 37% 40% 37% 21% 36% 35% 29% 39%

Lord Ashcroft
Page 118

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 32
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Immigration
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Don't know 140 31 108 13 42 29 19 21 16 32 34 22 50 116 9 25 12 11 9 11 16 12 11 14 10
1% * 1% 2% 2% 1% 1% 1% * 1% 1% 1% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Mean 4.97 5.05 4.90 6.38 5.77 5.42 4.71 4.54 4.56 5.49 5.08 4.28 4.15 4.93 4.63 4.85 4.70 4.79 4.59 4.74 5.84 4.89 5.02 5.46 4.69
Standard deviation 2.77 2.81 2.72 2.34 2.66 2.73 2.79 2.77 2.68 2.59 2.72 2.86 2.85 2.77 2.70 2.73 2.78 2.77 2.82 2.79 2.61 2.72 2.81 2.70 2.77
Standard error 0.02 0.03 0.03 0.09 0.06 0.06 0.05 0.05 0.04 0.03 0.04 0.07 0.05 0.03 0.10 0.07 0.08 0.09 0.08 0.08 0.07 0.06 0.07 0.07 0.10

Lord Ashcroft
Page 119

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 32
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Immigration
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
A force for good (10) 526 63 313 70 2 17 49 2 61 41 31 105 38 60 190 76 240 60 8 51 45 4 91 390
4% 1% 6% 5% * 6% 9% 3% 3% 3% 3% 4% 3% 5% 4% 2% 6% 5% * 9% 7% 5% 1% 7%
(9) 608 83 351 103 4 8 48 6 83 58 43 124 58 55 187 111 250 84 8 48 54 6 130 407
4% 1% 6% 8% 1% 3% 9% 8% 4% 4% 4% 4% 4% 5% 4% 2% 6% 6% * 8% 9% 8% 2% 8%
(8) 1605 309 870 251 4 34 105 10 205 145 134 362 138 146 475 363 639 246 13 105 114 12 445 923
11% 5% 16% 19% 1% 11% 19% 14% 9% 10% 12% 13% 10% 13% 11% 7% 16% 19% 1% 19% 18% 15% 6% 18%
(7) 2014 567 981 250 9 61 94 9 257 220 165 429 180 188 575 598 707 265 41 139 100 10 715 992
14% 10% 18% 19% 2% 21% 17% 13% 12% 15% 14% 15% 14% 16% 13% 12% 17% 20% 2% 25% 16% 13% 10% 19%
(6) 1584 630 652 158 8 43 52 6 242 155 134 332 154 122 445 641 480 151 62 61 59 7 774 576
11% 11% 12% 12% 2% 15% 9% 8% 11% 10% 12% 12% 12% 11% 10% 13% 12% 12% 4% 11% 9% 9% 11% 11%
A mixed blessing (5) 2898 1295 1037 250 41 65 92 13 455 341 228 499 238 217 920 1157 763 264 244 88 106 17 1562 928
20% 22% 19% 19% 10% 22% 16% 18% 21% 23% 20% 18% 18% 19% 21% 23% 19% 20% 15% 16% 17% 22% 22% 18%
(4) 914 526 253 50 19 19 25 4 152 96 77 168 105 61 255 410 164 58 153 25 32 - 613 192
6% 9% 5% 4% 5% 6% 4% 6% 7% 6% 7% 6% 8% 5% 6% 8% 4% 4% 9% 4% 5% - 9% 4%
(3) 962 559 256 47 30 12 20 6 145 106 77 193 86 82 273 408 208 59 169 13 28 8 646 209
7% 10% 5% 4% 7% 4% 4% 8% 7% 7% 7% 7% 6% 7% 6% 8% 5% 5% 10% 2% 4% 10% 9% 4%
(2) 910 531 243 39 43 6 16 5 148 75 84 168 98 68 269 385 179 44 202 6 21 3 608 186
6% 9% 4% 3% 11% 2% 3% 7% 7% 5% 7% 6% 7% 6% 6% 8% 4% 3% 12% 1% 3% 4% 9% 4%
(1) 715 422 152 28 57 6 21 3 129 86 59 118 79 52 192 286 123 27 199 7 25 3 506 129
5% 7% 3% 2% 14% 2% 4% 4% 6% 6% 5% 4% 6% 5% 4% 6% 3% 2% 12% 1% 4% 4% 7% 2%
A force for ill (0) 1508 816 346 48 184 21 34 6 280 135 113 257 148 100 475 480 284 39 534 15 45 5 1024 268
10% 14% 6% 4% 45% 7% 6% 8% 13% 9% 10% 9% 11% 9% 11% 10% 7% 3% 32% 3% 7% 6% 14% 5%
NET: A force for good 6337 1652 3167 832 27 163 348 33 848 619 507 1352 568 571 1872 1789 2316 806 132 404 372 39 2155 3288
44% 28% 57% 64% 7% 55% 62% 46% 38% 42% 44% 49% 43% 49% 44% 36% 57% 62% 8% 72% 59% 50% 30% 63%
NET: A force for ill 5009 2854 1250 212 333 64 116 24 854 498 410 904 516 363 1464 1969 958 227 1257 66 151 19 3397 984
35% 49% 23% 16% 81% 22% 21% 34% 39% 34% 35% 33% 39% 31% 34% 40% 23% 17% 76% 12% 24% 24% 48% 19%

Lord Ashcroft
Page 120

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 32
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Immigration
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Don't know 140 31 70 10 8 4 5 1 49 21 12 19 7 3 29 22 50 7 13 7 6 3 36 53
1% 1% 1% 1% 2% 1% 1% 1% 2% 1% 1% 1% 1% * 1% * 1% 1% 1% 1% 1% 4% 1% 1%
Mean 4.97 4.02 5.80 6.21 1.78 5.66 6.12 5.21 4.63 4.94 4.92 5.17 4.79 5.28 4.99 4.56 5.74 6.11 2.36 6.66 5.90 5.60 4.11 6.13
Standard deviation 2.77 2.55 2.60 2.36 2.27 2.46 2.72 2.81 2.79 2.65 2.70 2.73 2.78 2.77 2.80 2.52 2.66 2.28 2.28 2.19 2.77 2.74 2.62 2.55
Standard error 0.02 0.03 0.04 0.07 0.11 0.14 0.12 0.34 0.06 0.07 0.08 0.05 0.08 0.08 0.04 0.04 0.04 0.06 0.06 0.09 0.11 0.32 0.03 0.04

Lord Ashcroft
Page 121

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 32
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Immigration
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
A force for good (10) 526 112 187 37 452 66 173 58 287 60 466 432 73 80 113 312
4% 4% 4% 7% 3% 8% 2% 7% 5% 6% 3% 6% 1% 1% 4% 8%
(9) 608 126 207 39 530 72 205 66 323 44 564 513 71 77 141 366
4% 5% 5% 7% 4% 9% 3% 8% 6% 4% 4% 7% 1% 1% 5% 9%
(8) 1605 312 525 92 1458 133 656 115 803 149 1456 1361 210 220 455 896
11% 12% 12% 17% 11% 16% 8% 15% 14% 15% 11% 19% 3% 3% 15% 23%
(7) 2014 351 745 115 1841 158 942 132 893 147 1867 1500 447 462 624 861
14% 14% 16% 21% 14% 19% 12% 17% 16% 15% 14% 21% 7% 7% 20% 22%
(6) 1584 307 517 63 1443 125 850 92 612 107 1477 993 533 554 476 496
11% 12% 11% 12% 11% 15% 11% 12% 11% 11% 11% 14% 8% 8% 16% 13%
A mixed blessing (5) 2898 492 880 76 2721 159 1679 137 1030 251 2647 1297 1457 1480 687 587
20% 19% 19% 14% 20% 19% 22% 18% 18% 25% 20% 18% 22% 22% 23% 15%
(4) 914 144 277 29 881 21 580 24 296 53 861 264 614 618 149 111
6% 6% 6% 5% 7% 3% 7% 3% 5% 5% 6% 4% 9% 9% 5% 3%
(3) 962 170 292 18 922 28 627 40 283 45 917 272 661 664 158 111
7% 7% 6% 3% 7% 3% 8% 5% 5% 5% 7% 4% 10% 10% 5% 3%
(2) 910 147 248 15 891 14 577 30 290 45 865 174 691 700 100 65
6% 6% 5% 3% 7% 2% 7% 4% 5% 5% 6% 2% 10% 10% 3% 2%
(1) 715 125 203 20 697 11 475 23 211 24 691 95 602 605 52 40
5% 5% 4% 4% 5% 1% 6% 3% 4% 2% 5% 1% 9% 9% 2% 1%
A force for ill (0) 1508 239 443 29 1472 24 938 57 496 73 1435 137 1318 1321 67 67
10% 9% 10% 5% 11% 3% 12% 7% 9% 7% 11% 2% 20% 19% 2% 2%
NET: A force for good 6337 1208 2181 346 5724 554 2826 463 2918 507 5830 4799 1334 1393 1809 2931
44% 47% 48% 65% 43% 67% 36% 59% 52% 51% 44% 68% 20% 20% 59% 74%
NET: A force for ill 5009 825 1463 111 4863 98 3197 174 1576 240 4769 942 3886 3908 526 394
35% 32% 32% 21% 36% 12% 41% 22% 28% 24% 36% 13% 58% 57% 17% 10%

Lord Ashcroft
Page 122

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 32
Q.12 Do you think of each of the following as being a force for good, a force for ill, or a mixed-blessing? Please give each one a score between 0
and 10, where 0 means they a very much a force for ill, 10 means it is very much a force for good and 5 means it is a mixed blessing.
Immigration
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Don't know 140 31 36 3 122 12 66 7 61 2 138 59 61 63 31 26
1% 1% 1% 1% 1% 1% 1% 1% 1% * 1% 1% 1% 1% 1% 1%
Mean 4.97 5.15 5.16 6.08 4.87 6.45 4.51 5.88 5.45 5.59 4.92 6.41 3.46 3.49 5.96 6.77
Standard deviation 2.77 2.77 2.75 2.59 2.77 2.25 2.69 2.74 2.77 2.60 2.77 2.14 2.55 2.56 2.12 2.08
Standard error 0.02 0.06 0.04 0.11 0.02 0.08 0.03 0.10 0.04 0.08 0.02 0.03 0.03 0.03 0.04 0.03

Lord Ashcroft
Page 123

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 33
Gender
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Male 6573 6573 - 294 673 936 1184 1432 2054 3076 1553 830 1095 5592 343 809 608 506 532 577 681 908 628 658 323
46% 100% - 40% 36% 41% 44% 47% 54% 52% 41% 43% 40% 45% 47% 47% 46% 48% 46% 44% 45% 44% 44% 48% 45%
Female 7801 - 7801 438 1196 1345 1480 1591 1751 2824 2236 1082 1642 6694 389 904 708 556 615 740 820 1153 809 718 389
54% - 100% 60% 64% 59% 56% 53% 46% 48% 59% 57% 60% 54% 53% 53% 54% 52% 54% 56% 55% 56% 56% 52% 55%
Refused 10 - - 2 3 - 2 2 1 5 2 - 3 8 - 1 1 - - 1 - 3 2 1 1
* - - * * - * * * * * - * * - * * - - * - * * * *

Lord Ashcroft
Page 124

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 33
Gender
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Male 6573 2803 2294 646 227 147 261 39 891 627 506 1255 657 675 1962 2316 1807 611 869 240 291 43 3514 2253
46% 48% 42% 50% 56% 50% 47% 55% 40% 42% 44% 45% 49% 58% 46% 47% 44% 47% 53% 42% 46% 55% 49% 43%
Female 7801 3026 3225 658 182 148 300 31 1314 850 650 1517 671 477 2322 2619 2277 693 777 324 344 35 3635 2994
54% 52% 58% 50% 44% 50% 53% 44% 60% 57% 56% 55% 50% 41% 54% 53% 56% 53% 47% 57% 54% 45% 51% 57%
Refused 10 3 5 - - 1 - 1 1 2 1 2 1 2 1 2 3 - - 1 - - 1 6
* * * - - * - 1% * * * * * * * * * - - * - - * *

Lord Ashcroft
Page 125

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 33
Gender
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Male 6573 962 2445 182 6148 364 3471 347 2647 508 6065 3290 3102 3167 1400 1825
46% 38% 54% 34% 46% 44% 45% 44% 47% 51% 45% 46% 46% 46% 46% 46%
Female 7801 1592 2113 353 7272 459 4295 432 2933 492 7309 3803 3631 3672 1651 2111
54% 62% 46% 66% 54% 56% 55% 55% 53% 49% 55% 54% 54% 54% 54% 54%
Refused 10 2 2 1 10 - 2 2 5 - 10 4 5 5 2 2
* * * * * - * * * - * * * * * *

Lord Ashcroft
Page 126

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 34
Which of the following age groups do you fall into?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
18 to 24 734 294 438 734 - - - - - 239 272 96 124 638 37 79 77 50 67 44 109 104 71 64 32
5% 4% 6% 100% - - - - - 4% 7% 5% 5% 5% 5% 5% 6% 5% 6% 3% 7% 5% 5% 5% 4%
25 to 34 1872 673 1196 - 1872 - - - - 778 550 266 272 1599 108 232 160 121 132 143 315 227 161 189 84
13% 10% 15% - 100% - - - - 13% 15% 14% 10% 13% 15% 14% 12% 11% 12% 11% 21% 11% 11% 14% 12%
35 to 44 2281 936 1345 - - 2281 - - - 959 615 319 385 1928 105 270 229 171 177 204 295 287 190 226 127
16% 14% 17% - - 100% - - - 16% 16% 17% 14% 16% 14% 16% 17% 16% 15% 15% 20% 14% 13% 16% 18%
45 to 54 2666 1184 1480 - - - 2666 - - 999 674 376 612 2276 121 330 250 218 219 260 250 387 241 260 130
19% 18% 19% - - - 100% - - 17% 18% 20% 22% 19% 17% 19% 19% 21% 19% 20% 17% 19% 17% 19% 18%
55 to 64 3025 1432 1591 - - - - 3025 - 1125 795 439 654 2558 157 359 284 212 243 279 262 450 312 313 154
21% 22% 20% - - - - 100% - 19% 21% 23% 24% 21% 21% 21% 22% 20% 21% 21% 17% 22% 22% 23% 22%
65 plus 3806 2054 1751 - - - - - 3806 1805 885 416 693 3295 204 444 317 290 309 388 270 609 464 325 186
26% 31% 22% - - - - - 100% 31% 23% 22% 25% 27% 28% 26% 24% 27% 27% 29% 18% 30% 32% 24% 26%

Lord Ashcroft
Page 127

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 34
Which of the following age groups do you fall into?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
18 to 24 734 130 483 48 8 16 32 4 115 96 73 188 57 39 166 116 250 31 31 61 32 3 181 487
5% 2% 9% 4% 2% 5% 6% 6% 5% 6% 6% 7% 4% 3% 4% 2% 6% 2% 2% 11% 5% 4% 3% 9%
25 to 34 1872 411 1058 170 40 31 101 11 347 250 190 414 146 125 400 461 650 173 103 119 110 13 521 1089
13% 7% 19% 13% 10% 10% 18% 15% 16% 17% 16% 15% 11% 11% 9% 9% 16% 13% 6% 21% 17% 17% 7% 21%
35 to 44 2281 670 1110 207 54 59 100 15 434 298 231 442 185 165 526 629 776 216 179 128 109 15 831 1061
16% 11% 20% 16% 13% 20% 18% 21% 20% 20% 20% 16% 14% 14% 12% 13% 19% 17% 11% 23% 17% 19% 12% 20%
45 to 54 2666 1032 1020 229 99 77 108 14 455 258 241 523 252 189 748 833 845 205 355 97 126 16 1298 940
19% 18% 18% 18% 24% 26% 19% 20% 21% 17% 21% 19% 19% 16% 17% 17% 21% 16% 22% 17% 20% 21% 18% 18%
55 to 64 3025 1382 982 277 99 65 127 14 426 275 217 577 278 258 994 1095 797 294 431 98 149 13 1699 890
21% 24% 18% 21% 24% 22% 23% 20% 19% 19% 19% 21% 21% 22% 23% 22% 20% 23% 26% 17% 23% 17% 24% 17%
65 plus 3806 2207 871 373 109 48 93 13 429 302 205 630 411 378 1451 1803 769 385 547 62 109 18 2620 786
26% 38% 16% 29% 27% 16% 17% 18% 19% 20% 18% 23% 31% 33% 34% 37% 19% 30% 33% 11% 17% 23% 37% 15%

Lord Ashcroft
Page 128

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 34
Which of the following age groups do you fall into?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
18 to 24 734 137 194 28 628 100 204 74 442 68 666 492 149 156 226 259
5% 5% 4% 5% 5% 12% 3% 9% 8% 7% 5% 7% 2% 2% 7% 7%
25 to 34 1872 559 844 97 1607 237 630 183 1006 151 1721 1179 578 605 468 684
13% 22% 19% 18% 12% 29% 8% 23% 18% 15% 13% 17% 9% 9% 15% 17%
35 to 44 2281 600 1095 122 2020 244 971 186 1069 147 2134 1272 884 904 506 746
16% 23% 24% 23% 15% 30% 13% 24% 19% 15% 16% 18% 13% 13% 17% 19%
45 to 54 2666 688 1143 141 2500 146 1394 132 1105 182 2484 1241 1337 1350 531 697
19% 27% 25% 26% 19% 18% 18% 17% 20% 18% 19% 17% 20% 20% 17% 18%
55 to 64 3025 486 974 105 2943 54 1888 109 980 149 2876 1323 1624 1640 585 722
21% 19% 21% 20% 22% 7% 24% 14% 18% 15% 21% 19% 24% 24% 19% 18%
65 plus 3806 86 310 43 3732 42 2681 97 983 303 3503 1590 2166 2189 737 830
26% 3% 7% 8% 28% 5% 35% 12% 18% 30% 26% 22% 32% 32% 24% 21%

Lord Ashcroft
Page 129

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 35
SEG
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
A 1595 877 715 67 176 245 251 287 569 1595 - - - 1363 64 168 118 111 105 160 215 268 154 170 62
11% 13% 9% 9% 9% 11% 9% 9% 15% 27% - - - 11% 9% 10% 9% 10% 9% 12% 14% 13% 11% 12% 9%
B 4310 2199 2109 172 602 714 748 838 1236 4310 - - - 3726 190 506 373 318 370 390 516 662 401 409 175
30% 33% 27% 23% 32% 31% 28% 28% 32% 73% - - - 30% 26% 30% 28% 30% 32% 30% 34% 32% 28% 30% 25%
C1 3791 1553 2236 272 550 615 674 795 885 - 3791 - - 3198 217 409 376 275 264 315 430 512 400 367 226
26% 24% 29% 37% 29% 27% 25% 26% 23% - 100% - - 26% 30% 24% 29% 26% 23% 24% 29% 25% 28% 27% 32%
C2 1912 830 1082 96 266 319 376 439 416 - - 1912 - 1634 99 240 192 156 175 189 147 264 172 178 100
13% 13% 14% 13% 14% 14% 14% 15% 11% - - 100% - 13% 14% 14% 15% 15% 15% 14% 10% 13% 12% 13% 14%
D 1264 521 742 83 166 208 301 299 207 - - - 1264 1093 71 168 131 89 100 141 80 169 144 107 64
9% 8% 10% 11% 9% 9% 11% 10% 5% - - - 46% 9% 10% 10% 10% 8% 9% 11% 5% 8% 10% 8% 9%
E 1476 574 900 41 106 177 311 355 486 - - - 1476 1248 91 222 123 113 128 120 106 183 162 143 85
10% 9% 12% 6% 6% 8% 12% 12% 13% - - - 54% 10% 12% 13% 9% 11% 11% 9% 7% 9% 11% 10% 12%
Refused 36 19 17 3 6 3 5 12 7 - - - - 32 - 1 4 - 5 3 7 6 6 3 1
* * * * * * * * * - - - - * - * * - * * * * * * *

Lord Ashcroft
Page 130

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 35
SEG
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
A 1595 783 449 198 35 20 54 8 204 165 114 299 170 150 493 713 349 185 145 35 64 10 948 446
11% 13% 8% 15% 9% 7% 10% 11% 9% 11% 10% 11% 13% 13% 12% 14% 9% 14% 9% 6% 10% 13% 13% 8%
B 4310 1777 1562 534 52 98 157 16 620 477 353 848 394 384 1234 1656 1175 515 334 167 176 18 2180 1538
30% 30% 28% 41% 13% 33% 28% 23% 28% 32% 31% 31% 30% 33% 29% 34% 29% 39% 20% 30% 28% 23% 30% 29%
C1 3791 1514 1543 289 90 81 152 25 592 384 318 752 329 314 1102 1299 1103 341 398 163 164 19 1825 1472
26% 26% 28% 22% 22% 27% 27% 35% 27% 26% 27% 27% 25% 27% 26% 26% 27% 26% 24% 29% 26% 24% 26% 28%
C2 1912 825 731 119 81 25 83 4 294 200 149 354 183 148 584 616 529 112 307 67 96 9 993 665
13% 14% 13% 9% 20% 8% 15% 6% 13% 14% 13% 13% 14% 13% 14% 12% 13% 9% 19% 12% 15% 12% 14% 13%
D 1264 417 596 67 68 35 45 8 239 128 118 258 105 65 351 316 419 64 208 63 53 9 540 536
9% 7% 11% 5% 17% 12% 8% 11% 11% 9% 10% 9% 8% 6% 8% 6% 10% 5% 13% 11% 8% 12% 8% 10%
E 1476 500 632 95 83 35 69 10 254 124 103 255 141 88 511 325 504 82 250 68 81 13 644 584
10% 9% 11% 7% 20% 12% 12% 14% 12% 8% 9% 9% 11% 8% 12% 7% 12% 6% 15% 12% 13% 17% 9% 11%
Refused 36 16 11 2 - 2 1 - 3 1 2 8 7 5 10 12 8 5 4 2 1 - 20 12
* * * * - 1% * - * * * * 1% * * * * * * * * - * *

Lord Ashcroft
Page 131

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 35
SEG
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
A 1595 243 498 60 1482 98 907 82 583 129 1466 899 652 672 389 490
11% 10% 11% 11% 11% 12% 12% 10% 10% 13% 11% 13% 10% 10% 13% 12%
B 4310 856 1520 169 3980 283 2253 232 1741 308 4002 2548 1641 1667 1015 1507
30% 33% 33% 32% 30% 34% 29% 30% 31% 31% 30% 36% 24% 24% 33% 38%
C1 3791 846 1281 205 3530 227 2018 191 1520 245 3546 1928 1728 1751 874 1031
26% 33% 28% 38% 26% 28% 26% 24% 27% 25% 26% 27% 26% 26% 29% 26%
C2 1912 347 745 45 1810 88 1096 91 697 118 1794 718 1108 1123 344 359
13% 14% 16% 8% 13% 11% 14% 12% 12% 12% 13% 10% 16% 16% 11% 9%
D 1264 244 490 54 1180 78 652 88 502 64 1200 472 720 733 217 242
9% 10% 11% 10% 9% 9% 8% 11% 9% 6% 9% 7% 11% 11% 7% 6%
E 1476 11 18 3 1420 44 825 97 533 108 1368 518 872 881 208 301
10% * * 1% 11% 5% 11% 12% 10% 11% 10% 7% 13% 13% 7% 8%
Refused 36 9 8 - 28 5 17 - 9 28 8 14 17 17 6 8
* * * - * 1% * - * 3% * * * * * *

Lord Ashcroft
Page 132

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 36
Region
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Scotland 1377 658 718 64 189 226 260 313 325 579 367 178 250 - - - - - - - - - - 1377 -
10% 10% 9% 9% 10% 10% 10% 10% 9% 10% 10% 9% 9% - - - - - - - - - - 100% -
North 732 343 389 37 108 105 121 157 204 254 217 99 162 732 732 - - - - - - - - - -
5% 5% 5% 5% 6% 5% 5% 5% 5% 4% 6% 5% 6% 6% 100% - - - - - - - - - -
North West 1714 809 904 79 232 270 330 359 444 674 409 240 390 1714 - 1714 - - - - - - - - -
12% 12% 12% 11% 12% 12% 12% 12% 12% 11% 11% 13% 14% 14% - 100% - - - - - - - - -
Yorks & Humberside 1317 608 708 77 160 229 250 284 317 491 376 192 254 1317 - - 1317 - - - - - - - -
9% 9% 9% 10% 9% 10% 9% 9% 8% 8% 10% 10% 9% 11% - - 100% - - - - - - - -
East Midlands 1062 506 556 50 121 171 218 212 290 429 275 156 202 1062 - - - 1062 - - - - - - -
7% 8% 7% 7% 6% 7% 8% 7% 8% 7% 7% 8% 7% 9% - - - 100% - - - - - - -
West Midlands 1147 532 615 67 132 177 219 243 309 475 264 175 228 1147 - - - - 1147 - - - - - -
8% 8% 8% 9% 7% 8% 8% 8% 8% 8% 7% 9% 8% 9% - - - - 100% - - - - - -
Wales 713 323 389 32 84 127 130 154 186 237 226 100 149 - - - - - - - - - - - 713
5% 5% 5% 4% 4% 6% 5% 5% 5% 4% 6% 5% 5% - - - - - - - - - - - 100%
East Anglia 1318 577 740 44 143 204 260 279 388 550 315 189 261 1318 - - - - - 1318 - - - - -
9% 9% 9% 6% 8% 9% 10% 9% 10% 9% 8% 10% 10% 11% - - - - - 100% - - - - -
Greater London 1501 681 820 109 315 295 250 262 270 731 430 147 186 1501 - - - - - - 1501 - - - -
10% 10% 11% 15% 17% 13% 9% 9% 7% 12% 11% 8% 7% 12% - - - - - - 100% - - - -
South East 2064 908 1153 104 227 287 387 450 609 930 512 264 352 2064 - - - - - - - 2064 - - -
14% 14% 15% 14% 12% 13% 15% 15% 16% 16% 14% 14% 13% 17% - - - - - - - 100% - - -
South West 1439 628 809 71 161 190 241 312 464 555 400 172 306 1439 - - - - - - - - 1439 - -
10% 10% 10% 10% 9% 8% 9% 10% 12% 9% 11% 9% 11% 12% - - - - - - - - 100% - -

Lord Ashcroft
Page 133

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 36
Region
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Scotland 1377 368 313 94 6 4 561 - 188 124 78 240 133 151 463 257 254 103 21 29 635 - 477 641
10% 6% 6% 7% 1% 1% 100% - 9% 8% 7% 9% 10% 13% 11% 5% 6% 8% 1% 5% 100% - 7% 12%
North 732 241 374 43 42 13 - - 131 63 66 139 68 57 208 178 310 49 114 31 - - 320 306
5% 4% 7% 3% 10% 4% - - 6% 4% 6% 5% 5% 5% 5% 4% 8% 4% 7% 5% - - 4% 6%
North West 1714 624 870 116 42 23 - - 248 155 128 337 163 144 539 551 665 116 185 50 - - 775 732
12% 11% 16% 9% 10% 8% - - 11% 10% 11% 12% 12% 12% 13% 11% 16% 9% 11% 9% - - 11% 14%
Yorks & Humberside 1317 527 602 89 42 21 - - 197 138 97 267 133 92 393 403 464 109 185 41 - - 647 504
9% 9% 11% 7% 10% 7% - - 9% 9% 8% 10% 10% 8% 9% 8% 11% 8% 11% 7% - - 9% 10%
East Midlands 1062 504 407 53 40 22 - - 162 92 94 208 105 89 312 406 295 68 160 38 - - 590 348
7% 9% 7% 4% 10% 7% - - 7% 6% 8% 7% 8% 8% 7% 8% 7% 5% 10% 7% - - 8% 7%
West Midlands 1147 531 466 69 33 23 - - 176 109 101 227 109 91 334 458 331 85 151 37 - - 634 373
8% 9% 8% 5% 8% 8% - - 8% 7% 9% 8% 8% 8% 8% 9% 8% 7% 9% 7% - - 9% 7%
Wales 713 250 315 42 21 3 - 71 120 81 53 134 63 56 206 193 228 51 84 23 - 78 320 281
5% 4% 6% 3% 5% 1% - 100% 5% 5% 5% 5% 5% 5% 5% 4% 6% 4% 5% 4% - 100% 4% 5%
East Anglia 1318 599 469 130 55 35 - - 191 143 113 259 127 90 395 510 317 115 213 54 - - 730 398
9% 10% 8% 10% 13% 12% - - 9% 10% 10% 9% 10% 8% 9% 10% 8% 9% 13% 10% - - 10% 8%
Greater London 1501 522 682 188 36 38 - - 231 184 137 269 111 125 444 533 545 160 82 70 - - 683 618
10% 9% 12% 14% 9% 13% - - 10% 12% 12% 10% 8% 11% 10% 11% 13% 12% 5% 12% - - 10% 12%
South East 2064 1028 582 236 72 78 - - 317 230 171 399 195 164 588 917 387 216 272 109 - - 1225 554
14% 18% 11% 18% 18% 26% - - 14% 16% 15% 14% 15% 14% 14% 19% 9% 17% 17% 19% - - 17% 11%
South West 1439 638 444 244 20 36 - - 245 160 119 295 122 95 403 531 291 232 179 83 - - 749 498
10% 11% 8% 19% 5% 12% - - 11% 11% 10% 11% 9% 8% 9% 11% 7% 18% 11% 15% - - 10% 9%

Lord Ashcroft
Page 134

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 36
Region
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Scotland 1377 295 405 55 1335 30 682 39 627 96 1281 895 430 441 305 579
10% 12% 9% 10% 10% 4% 9% 5% 11% 10% 10% 13% 6% 6% 10% 15%
North 732 136 187 19 711 16 418 21 284 45 687 344 365 371 163 175
5% 5% 4% 4% 5% 2% 5% 3% 5% 5% 5% 5% 5% 5% 5% 4%
North West 1714 317 526 49 1624 77 1022 96 573 108 1606 848 794 808 382 452
12% 12% 12% 9% 12% 9% 13% 12% 10% 11% 12% 12% 12% 12% 13% 11%
Yorks & Humberside 1317 233 430 49 1250 57 727 65 513 114 1203 593 656 665 275 309
9% 9% 9% 9% 9% 7% 9% 8% 9% 11% 9% 8% 10% 10% 9% 8%
East Midlands 1062 169 330 35 1006 43 571 49 426 56 1006 464 562 572 210 244
7% 7% 7% 7% 7% 5% 7% 6% 8% 6% 8% 7% 8% 8% 7% 6%
West Midlands 1147 209 367 38 1048 85 636 84 407 94 1053 509 593 600 266 236
8% 8% 8% 7% 8% 10% 8% 11% 7% 9% 8% 7% 9% 9% 9% 6%
Wales 713 141 192 28 689 19 368 23 308 46 667 345 343 349 157 182
5% 6% 4% 5% 5% 2% 5% 3% 6% 5% 5% 5% 5% 5% 5% 5%
East Anglia 1318 226 388 45 1263 47 712 50 532 100 1218 565 700 705 245 315
9% 9% 9% 8% 9% 6% 9% 6% 10% 10% 9% 8% 10% 10% 8% 8%
Greater London 1501 290 612 84 1141 345 724 218 516 116 1385 879 555 576 327 531
10% 11% 13% 16% 8% 42% 9% 28% 9% 12% 10% 12% 8% 8% 11% 13%
South East 2064 311 704 78 1962 79 1124 94 809 128 1936 974 1016 1028 436 526
14% 12% 15% 15% 15% 10% 14% 12% 14% 13% 14% 14% 15% 15% 14% 13%
South West 1439 229 419 56 1401 25 784 42 590 97 1342 681 724 729 287 389
10% 9% 9% 10% 10% 3% 10% 5% 11% 10% 10% 10% 11% 11% 9% 10%

Lord Ashcroft
Page 135

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 37
Is the house or flat in which you live...?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Owned outright - 5907 2914 2991 142 225 304 688 1623 2925 2797 1511 752 835 5078 278 724 529 463 476 571 483 901 653 511 318
without mortgage 41% 44% 38% 19% 12% 13% 26% 54% 77% 47% 40% 39% 30% 41% 38% 42% 40% 44% 41% 43% 32% 44% 45% 37% 45%
Owned with a mortgage 4358 1920 2434 188 741 1198 1182 721 328 2150 1169 591 445 3715 220 490 414 318 390 387 482 635 379 444 199
or loan 30% 29% 31% 26% 40% 53% 44% 24% 9% 36% 31% 31% 16% 30% 30% 29% 31% 30% 34% 29% 32% 31% 26% 32% 28%
Rented from the council 914 363 550 43 142 140 220 210 159 109 202 132 467 744 66 81 106 70 83 71 117 85 65 124 46
6% 6% 7% 6% 8% 6% 8% 7% 4% 2% 5% 7% 17% 6% 9% 5% 8% 7% 7% 5% 8% 4% 5% 9% 6%
Rented from a housing 1077 455 621 76 163 191 234 225 188 175 217 169 511 921 65 169 71 57 84 100 122 161 92 120 36
association 7% 7% 8% 10% 9% 8% 9% 7% 5% 3% 6% 9% 19% 7% 9% 10% 5% 5% 7% 8% 8% 8% 6% 9% 5%
Rented from someone 1938 827 1109 230 561 421 315 225 186 611 656 233 433 1681 94 224 183 139 96 168 279 263 235 158 99
else 13% 13% 14% 31% 30% 18% 12% 7% 5% 10% 17% 12% 16% 14% 13% 13% 14% 13% 8% 13% 19% 13% 16% 11% 14%
Rent free 161 81 80 50 36 24 25 14 12 53 31 33 43 131 8 25 11 12 15 15 15 19 11 17 13
1% 1% 1% 7% 2% 1% 1% * * 1% 1% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 2%
Prefer not to answer 29 13 16 5 4 3 2 7 8 10 5 2 6 24 1 1 3 3 3 6 3 - 4 3 2
* * * 1% * * * * * * * * * * * * * * * * * - * * *

Lord Ashcroft
Page 136

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 37
Is the house or flat in which you live...?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Owned outright - 5907 3082 1592 623 159 106 173 27 759 510 403 1107 604 539 1985 2552 1321 600 753 162 197 26 3680 1484
without mortgage 41% 53% 29% 48% 39% 36% 31% 38% 34% 34% 35% 40% 45% 47% 46% 52% 32% 46% 46% 29% 31% 33% 51% 28%
Owned with a mortgage 4358 1673 1782 401 89 94 179 20 750 495 417 852 385 334 1125 1558 1268 409 390 173 199 26 2054 1672
or loan 30% 29% 32% 31% 22% 32% 32% 28% 34% 33% 36% 31% 29% 29% 26% 32% 31% 31% 24% 31% 31% 33% 29% 32%
Rented from the council 914 246 461 34 55 12 66 6 170 90 73 157 78 46 300 140 368 40 152 27 76 8 332 428
6% 4% 8% 3% 13% 4% 12% 8% 8% 6% 6% 6% 6% 4% 7% 3% 9% 3% 9% 5% 12% 10% 5% 8%
Rented from a housing 1077 268 581 51 54 24 64 3 204 105 88 209 82 64 325 187 413 60 172 49 68 5 367 538
association 7% 5% 11% 4% 13% 8% 11% 4% 9% 7% 8% 8% 6% 6% 8% 4% 10% 5% 10% 9% 11% 6% 5% 10%
Rented from someone 1938 504 1017 183 47 56 73 12 290 258 164 413 158 163 492 451 665 189 161 141 86 9 639 1042
else 13% 9% 18% 14% 11% 19% 13% 17% 13% 17% 14% 15% 12% 14% 11% 9% 16% 14% 10% 25% 14% 12% 9% 20%
Rent free 161 48 84 10 3 4 4 3 31 19 11 29 18 6 47 40 46 3 15 12 8 4 61 79
1% 1% 2% 1% 1% 1% 1% 4% 1% 1% 1% 1% 1% 1% 1% 1% 1% * 1% 2% 1% 5% 1% 2%
Prefer not to answer 29 11 7 2 2 - 2 - 2 2 1 7 4 2 11 9 6 3 3 1 1 - 17 10
* * * * * - * - * * * * * * * * * * * * * - * *

Lord Ashcroft
Page 137

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 37
Is the house or flat in which you live...?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Owned outright - 5907 603 1265 150 5692 166 3708 239 1872 401 5506 2731 3054 3105 1197 1483
without mortgage 41% 24% 28% 28% 42% 20% 48% 31% 34% 40% 41% 38% 45% 45% 39% 38%
Owned with a mortgage 4358 1160 2019 210 3985 330 2222 261 1794 292 4066 2439 1769 1802 1050 1356
or loan 30% 45% 44% 39% 30% 40% 29% 33% 32% 29% 30% 34% 26% 26% 34% 34%
Rented from the council 914 168 179 27 836 72 452 59 389 67 847 321 519 529 133 178
6% 7% 4% 5% 6% 9% 6% 8% 7% 7% 6% 5% 8% 8% 4% 5%
Rented from a housing 1077 169 267 30 979 88 544 73 440 59 1018 413 591 597 189 218
association 7% 7% 6% 6% 7% 11% 7% 9% 8% 6% 8% 6% 9% 9% 6% 6%
Rented from someone 1938 420 775 103 1781 143 767 132 1005 137 1801 1094 727 733 444 644
else 13% 16% 17% 19% 13% 17% 10% 17% 18% 14% 13% 15% 11% 11% 15% 16%
Rent free 161 26 51 15 135 22 62 16 77 15 146 89 64 64 36 53
1% 1% 1% 3% 1% 3% 1% 2% 1% 2% 1% 1% 1% 1% 1% 1%
Prefer not to answer 29 10 4 1 22 2 13 1 8 29 - 10 14 14 4 6
* * * * * * * * * 3% - * * * * *

Lord Ashcroft
Page 138

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 38
What is the highest educational level that you have achieved to date?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
No formal education 89 46 43 4 9 6 14 20 36 14 15 18 40 74 8 10 11 9 7 9 2 10 8 10 5
1% 1% 1% 1% * * 1% 1% 1% * * 1% 1% 1% 1% 1% 1% 1% 1% 1% * * 1% 1% 1%
Primary school 78 33 45 4 9 4 8 13 40 10 15 15 37 70 2 8 12 5 9 9 6 12 7 4 4
1% 1% 1% 1% * * * * 1% * * 1% 1% 1% * * 1% * 1% 1% * 1% * * 1%
Secondary school, high 6688 2857 3826 237 628 902 1402 1599 1920 1685 1824 1253 1907 5781 362 837 655 523 540 673 513 974 704 580 327
school, NVQ levels 1 to 46% 43% 49% 32% 34% 40% 53% 53% 50% 29% 48% 66% 70% 47% 49% 49% 50% 49% 47% 51% 34% 47% 49% 42% 46%
3, etc.
University degree or 5110 2454 2654 236 786 893 857 988 1350 2671 1397 463 571 4351 245 609 460 379 398 428 582 763 487 501 258
equivalent professional 36% 37% 34% 32% 42% 39% 32% 33% 35% 45% 37% 24% 21% 35% 33% 36% 35% 36% 35% 32% 39% 37% 34% 36% 36%
qualification, NVQ
level 4, etc.
Higher university 2116 1056 1060 81 393 455 371 388 428 1445 429 115 125 1768 95 227 149 126 164 181 366 259 201 247 101
degree, doctorate, MBA, 15% 16% 14% 11% 21% 20% 14% 13% 11% 24% 11% 6% 5% 14% 13% 13% 11% 12% 14% 14% 24% 13% 14% 18% 14%
NVQ level 5, etc.
Still in full time 206 82 123 168 27 8 3 - - 56 97 28 25 163 15 12 22 13 22 8 24 28 19 28 15
education 1% 1% 2% 23% 1% * * - - 1% 3% 1% 1% 1% 2% 1% 2% 1% 2% 1% 2% 1% 1% 2% 2%
Prefer not to answer 85 40 44 4 17 11 11 14 28 23 12 16 30 77 3 9 8 6 5 9 8 17 12 6 2
1% 1% 1% 1% 1% * * * 1% * * 1% 1% 1% * 1% 1% 1% * 1% 1% 1% 1% * *
Don't know 12 5 6 - 3 2 - 3 4 1 2 4 5 10 2 2 - 1 2 1 - 1 1 1 1
* * * - * * - * * * * * * * * * - * * * - * * * *

Lord Ashcroft
Page 139

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 38
What is the highest educational level that you have achieved to date?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
No formal education 89 34 37 1 6 - 5 1 21 7 4 10 11 7 29 19 39 - 18 - 6 1 42 34
1% 1% 1% * 1% - 1% 1% 1% * * * 1% 1% 1% * 1% - 1% - 1% 1% 1% 1%
Primary school 78 40 20 4 7 - 1 - 10 9 8 11 6 4 30 30 13 7 20 2 2 - 52 15
1% 1% * * 2% - * - * 1% 1% * * * 1% 1% * 1% 1% * * - 1% *
Secondary school, high 6688 3034 2426 420 269 108 229 35 1104 625 526 1210 608 440 2175 2353 1815 428 1040 173 258 34 3628 2150
school, NVQ levels 1 to 46% 52% 44% 32% 66% 36% 41% 49% 50% 42% 45% 44% 46% 38% 51% 48% 44% 33% 63% 31% 41% 44% 51% 41%
3, etc.
University degree or 5110 2020 1942 581 93 119 205 21 694 556 399 1040 491 467 1463 1829 1432 575 429 263 233 28 2504 1922
equivalent professional 36% 35% 35% 45% 23% 40% 37% 30% 31% 38% 34% 37% 37% 40% 34% 37% 35% 44% 26% 47% 37% 36% 35% 37%
qualification, NVQ
level 4, etc.
Higher university 2116 643 926 272 32 61 105 13 328 236 198 436 185 219 514 656 693 272 123 102 119 14 831 956
degree, doctorate, MBA, 15% 11% 17% 21% 8% 21% 19% 18% 15% 16% 17% 16% 14% 19% 12% 13% 17% 21% 7% 18% 19% 18% 12% 18%
NVQ level 5, etc.
Still in full time 206 29 139 13 - 7 14 1 30 31 18 48 19 10 50 25 68 13 3 21 13 - 47 140
education 1% * 3% 1% - 2% 2% 1% 1% 2% 2% 2% 1% 1% 1% 1% 2% 1% * 4% 2% - 1% 3%
Prefer not to answer 85 26 32 11 2 1 2 - 18 12 3 18 7 6 21 21 26 8 12 3 4 - 40 35
1% * 1% 1% * * * - 1% 1% * 1% 1% 1% * * 1% 1% 1% 1% 1% - 1% 1%
Don't know 12 6 2 2 - - - - 1 3 1 1 2 1 3 4 1 1 1 1 - 1 6 1
* * * * - - - - * * * * * * * * * * * * - 1% * *

Lord Ashcroft
Page 140

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 38
What is the highest educational level that you have achieved to date?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
No formal education 89 9 13 3 83 6 57 6 25 7 82 26 58 60 12 12
1% * * 1% 1% 1% 1% 1% * 1% 1% * 1% 1% * *
Primary school 78 8 12 - 74 3 54 4 19 28 50 17 52 54 12 3
1% * * - 1% * 1% 1% * 3% * * 1% 1% * *
Secondary school, high 6688 1017 1970 136 6421 235 3937 276 2397 434 6254 2474 3907 3937 1237 1207
school, NVQ levels 1 to 46% 40% 43% 25% 48% 29% 51% 35% 43% 43% 47% 35% 58% 58% 41% 31%
3, etc.
University degree or 5110 929 1806 247 4748 317 2615 280 2125 346 4764 2982 2000 2039 1253 1690
equivalent professional 36% 36% 40% 46% 35% 39% 34% 36% 38% 35% 36% 42% 30% 30% 41% 43%
qualification, NVQ
level 4, etc.
Higher university 2116 569 723 145 1866 224 1027 187 852 179 1937 1413 637 666 457 927
degree, doctorate, MBA, 15% 22% 16% 27% 14% 27% 13% 24% 15% 18% 14% 20% 9% 10% 15% 24%
NVQ level 5, etc.
Still in full time 206 11 11 4 170 32 43 22 135 1 205 149 31 34 62 84
education 1% * * 1% 1% 4% 1% 3% 2% * 2% 2% * * 2% 2%
Prefer not to answer 85 11 24 1 56 6 29 6 26 4 81 35 44 45 19 15
1% * 1% * * 1% * 1% * * 1% * 1% 1% 1% *
Don't know 12 2 1 - 12 - 6 - 6 1 11 1 9 9 1 -
* * * - * - * - * * * * * * * -

Lord Ashcroft
Page 141

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 39
To which of these ethnic groups do you consider you belong...?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
White 13430 6148 7272 628 1607 2020 2500 2943 3732 5462 3530 1810 2600 11406 711 1624 1250 1006 1048 1263 1141 1962 1401 1335 689
93% 94% 93% 86% 86% 89% 94% 97% 98% 92% 93% 95% 95% 93% 97% 95% 95% 95% 91% 96% 76% 95% 97% 97% 97%
Mixed 198 77 121 17 65 54 32 20 10 92 60 20 24 185 3 18 11 10 14 19 77 24 9 8 5
1% 1% 2% 2% 3% 2% 1% 1% * 2% 2% 1% 1% 2% * 1% 1% 1% 1% 1% 5% 1% 1% 1% 1%
NET: Asian 341 168 173 46 104 112 55 13 11 159 75 44 63 324 6 41 32 20 51 9 130 27 8 10 7
2% 3% 2% 6% 6% 5% 2% * * 3% 2% 2% 2% 3% 1% 2% 2% 2% 4% 1% 9% 1% 1% 1% 1%
Indian 176 88 88 17 51 62 30 10 6 96 32 20 28 167 2 19 19 13 15 6 73 13 7 4 5
1% 1% 1% 2% 3% 3% 1% * * 2% 1% 1% 1% 1% * 1% 1% 1% 1% * 5% 1% * * 1%
Pakistani 110 55 55 19 36 37 16 1 1 42 27 18 23 103 4 18 13 3 31 2 20 11 1 6 1
1% 1% 1% 3% 2% 2% 1% * * 1% 1% 1% 1% 1% 1% 1% 1% * 3% * 1% 1% * * *
Bangladeshi 29 12 17 8 13 6 2 - - 8 11 2 8 29 - 2 - 2 4 - 20 1 - - -
* * * 1% 1% * * - - * * * * * - * - * * - 1% * - - -
Other Asian background 26 13 13 2 4 7 7 2 4 13 5 4 4 25 - 2 - 2 1 1 17 2 - - 1
* * * * * * * * * * * * * * - * - * * * 1% * - - *
NET: Black 169 69 100 21 44 56 28 10 10 64 56 19 27 164 2 12 7 8 15 7 97 12 4 2 3
1% 1% 1% 3% 2% 2% 1% * * 1% 1% 1% 1% 1% * 1% 1% 1% 1% 1% 6% 1% * * *
Black Caribbean 68 25 43 4 16 17 17 8 6 18 31 6 10 67 - 2 4 3 7 3 44 1 3 - 1
* * 1% 1% 1% 1% 1% * * * 1% * * 1% - * * * 1% * 3% * * - *
Black African 97 42 55 17 27 38 9 2 4 44 25 12 16 93 2 10 3 4 6 4 52 11 1 2 2
1% 1% 1% 2% 1% 2% * * * 1% 1% 1% 1% 1% * 1% * * 1% * 3% 1% * * *
Other Black background 4 2 2 - 1 1 2 - - 2 - 1 1 4 - - - 1 2 - 1 - - - -
* * * - * * * - - * - * * * - - - * * - * - - - -
Chinese 66 21 45 10 17 16 19 3 1 42 17 3 4 59 5 5 4 2 4 8 21 8 2 4 3
* * 1% 1% 1% 1% 1% * * 1% * * * * 1% * * * * 1% 1% * * * *
Other 49 29 20 6 7 6 12 8 10 24 19 2 4 42 - 1 3 3 1 4 20 8 2 6 1
* * * 1% * * * * * * 1% * * * - * * * * * 1% * * * *
Prefer not to answer 131 61 70 6 28 17 20 28 32 62 34 14 18 114 5 13 10 13 14 8 15 23 13 12 5
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Lord Ashcroft
Page 142

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 39
To which of these ethnic groups do you consider you belong...?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
White 13430 5616 4934 1245 398 276 546 70 2033 1339 1065 2597 1252 1094 4050 4709 3636 1251 1613 527 616 77 6868 4705
93% 96% 89% 95% 97% 93% 97% 99% 92% 91% 92% 94% 94% 95% 95% 95% 89% 96% 98% 93% 97% 99% 96% 90%
Mixed 198 44 119 16 3 7 4 1 32 32 16 38 16 14 50 46 91 13 6 12 5 1 59 118
1% 1% 2% 1% 1% 2% 1% 1% 1% 2% 1% 1% 1% 1% 1% 1% 2% 1% * 2% 1% 1% 1% 2%
NET: Asian 341 66 241 14 - 3 2 - 65 50 34 69 32 19 72 87 181 19 3 11 2 - 84 216
2% 1% 4% 1% - 1% * - 3% 3% 3% 2% 2% 2% 2% 2% 4% 1% * 2% * - 1% 4%
Indian 176 46 110 9 - 3 - - 31 24 24 38 17 8 34 57 89 8 1 4 1 - 57 96
1% 1% 2% 1% - 1% - - 1% 2% 2% 1% 1% 1% 1% 1% 2% 1% * 1% * - 1% 2%
Pakistani 110 8 94 4 - - 2 - 20 16 9 22 11 7 25 16 66 8 1 6 1 - 11 89
1% * 2% * - - * - 1% 1% 1% 1% 1% 1% 1% * 2% 1% * 1% * - * 2%
Bangladeshi 29 2 25 - - - - - 9 5 - 5 3 - 7 2 19 1 - 1 - - 2 21
* * * - - - - - * * - * * - * * * * - * - - * *
Other Asian background 26 10 12 1 - - - - 5 5 1 4 1 4 6 12 7 2 1 - - - 14 10
* * * * - - - - * * * * * * * * * * * - - - * *
NET: Black 169 20 134 7 1 4 - - 31 25 18 24 8 6 57 21 109 6 2 2 1 - 28 113
1% * 2% 1% * 1% - - 1% 2% 2% 1% 1% 1% 1% * 3% * * * * - * 2%
Black Caribbean 68 8 54 2 1 2 - - 13 9 10 8 1 3 24 6 42 4 2 2 - - 10 44
* * 1% * * 1% - - 1% 1% 1% * * * 1% * 1% * * * - - * 1%
Black African 97 11 78 4 - 2 - - 18 16 7 14 6 3 33 14 64 2 - - 1 - 17 66
1% * 1% * - 1% - - 1% 1% 1% 1% * * 1% * 2% * - - * - * 1%
Other Black background 4 1 2 1 - - - - - - 1 2 1 - - 1 3 - - - - - 1 3
* * * * - - - - - - * * * - - * * - - - - - * *
Chinese 66 31 22 9 1 2 - - 15 10 6 17 6 2 10 29 18 5 2 3 1 - 35 18
* 1% * 1% * 1% - - 1% 1% 1% 1% * * * 1% * * * 1% * - * *
Other 49 11 21 4 1 3 5 - 7 7 8 5 1 9 12 13 12 3 1 4 5 - 17 25
* * * * * 1% 1% - * * 1% * * 1% * * * * * 1% 1% - * *
Prefer not to answer 131 44 53 9 5 1 4 - 23 16 10 24 14 10 34 32 40 7 19 6 5 - 59 58
1% 1% 1% 1% 1% * 1% - 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% - 1% 1%

Lord Ashcroft
Page 143

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 39
To which of these ethnic groups do you consider you belong...?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
White 13430 2327 4133 499 13430 - 7484 420 5353 922 12508 6503 6452 6535 2798 3622
93% 91% 91% 93% 100% - 96% 54% 96% 92% 93% 92% 96% 95% 92% 92%
Mixed 198 49 88 7 - 198 70 36 84 14 184 127 58 61 59 65
1% 2% 2% 1% - 24% 1% 5% 2% 1% 1% 2% 1% 1% 2% 2%
NET: Asian 341 82 168 14 - 341 21 277 33 20 321 216 97 111 81 121
2% 3% 4% 3% - 41% * 35% 1% 2% 2% 3% 1% 2% 3% 3%
Indian 176 36 100 5 - 176 15 134 22 7 169 114 48 52 48 62
1% 1% 2% 1% - 21% * 17% * 1% 1% 2% 1% 1% 2% 2%
Pakistani 110 33 42 5 - 110 - 101 5 8 102 73 28 36 21 44
1% 1% 1% 1% - 13% - 13% * 1% 1% 1% * 1% 1% 1%
Bangladeshi 29 9 12 3 - 29 - 28 1 1 28 18 8 10 6 10
* * * 1% - 4% - 4% * * * * * * * *
Other Asian background 26 4 14 1 - 26 6 14 5 4 22 11 13 13 6 5
* * * * - 3% * 2% * * * * * * * *
NET: Black 169 45 81 10 - 169 128 14 26 14 155 111 41 43 56 53
1% 2% 2% 2% - 21% 2% 2% * 1% 1% 2% 1% 1% 2% 1%
Black Caribbean 68 20 31 3 - 68 47 2 19 5 63 37 23 24 20 16
* 1% 1% 1% - 8% 1% * * 1% * 1% * * 1% *
Black African 97 24 48 7 - 97 80 11 5 8 89 71 17 18 35 35
1% 1% 1% 1% - 12% 1% 1% * 1% 1% 1% * * 1% 1%
Other Black background 4 1 2 - - 4 1 1 2 1 3 3 1 1 1 2
* * * - - * * * * * * * * * * *
Chinese 66 16 32 3 - 66 25 10 30 2 64 43 20 23 18 22
* 1% 1% 1% - 8% * 1% 1% * * 1% * * 1% 1%
Other 49 14 16 1 - 49 15 16 15 10 39 28 16 16 10 18
* 1% * * - 6% * 2% * 1% * * * * * *
Prefer not to answer 131 23 42 2 - - 25 8 44 18 113 69 54 55 31 37
1% 1% 1% * - - * 1% 1% 2% 1% 1% 1% 1% 1% 1%

Lord Ashcroft
Page 144

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 40
Which of the following best describes your current working status?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Working full time - 5241 2971 2270 241 1180 1348 1406 941 125 2462 1564 749 455 4452 248 625 483 378 428 418 759 682 431 539 250
working 30 hours per 36% 45% 29% 33% 63% 59% 53% 31% 3% 42% 41% 39% 17% 36% 34% 36% 37% 36% 37% 32% 51% 33% 30% 39% 35%
week or more
Working part time - 2411 618 1788 118 320 469 566 624 314 884 768 388 365 2084 94 267 229 156 186 241 227 411 273 216 111
working between 8 and 17% 9% 23% 16% 17% 21% 21% 21% 8% 15% 20% 20% 13% 17% 13% 16% 17% 15% 16% 18% 15% 20% 19% 16% 16%
29 hours per week
Not working but seeking 499 247 252 52 86 118 141 100 2 65 61 33 338 425 30 63 44 45 48 42 50 63 40 45 29
work or temporarily 3% 4% 3% 7% 5% 5% 5% 3% * 1% 2% 2% 12% 3% 4% 4% 3% 4% 4% 3% 3% 3% 3% 3% 4%
unemployed or sick
Not working and not 831 353 476 304 103 77 162 183 2 134 216 67 410 693 50 100 75 67 61 62 92 102 84 91 47
seeking work/student 6% 5% 6% 41% 6% 3% 6% 6% * 2% 6% 4% 15% 6% 7% 6% 6% 6% 5% 5% 6% 5% 6% 7% 7%
Retired on a state 847 250 596 - - 1 2 76 768 115 92 93 547 735 51 101 73 52 73 93 54 117 121 69 43
pension only 6% 4% 8% - - * * 3% 20% 2% 2% 5% 20% 6% 7% 6% 6% 5% 6% 7% 4% 6% 8% 5% 6%
Retired with a private 3389 2005 1384 - - 3 45 776 2565 1928 892 357 207 2915 190 396 308 270 275 326 244 514 392 306 168
pension 24% 31% 18% - - * 2% 26% 67% 33% 24% 19% 8% 24% 26% 23% 23% 25% 24% 25% 16% 25% 27% 22% 24%
House person, 1161 127 1032 19 183 265 342 324 28 317 197 225 418 985 69 162 103 94 75 134 75 175 98 111 65
housewife, 8% 2% 13% 3% 10% 12% 13% 11% 1% 5% 5% 12% 15% 8% 9% 9% 8% 9% 7% 10% 5% 8% 7% 8% 9%
househusband, etc.
Refused 5 2 3 - - - 2 1 2 - 1 - - 5 - - 2 - 1 2 - - - - -
* * * - - - * * * - * - - * - - * - * * - - - - -

Lord Ashcroft
Page 145

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 40
Which of the following best describes your current working status?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Working full time - 5241 1894 2210 464 138 124 234 32 858 626 472 1052 457 436 1340 1701 1617 488 501 221 264 31 2334 2140
working 30 hours per 36% 32% 40% 36% 34% 42% 42% 45% 39% 42% 41% 38% 34% 38% 31% 34% 40% 37% 30% 39% 42% 40% 33% 41%
week or more
Working part time - 2411 879 1004 244 61 55 90 6 413 293 220 483 201 163 638 801 692 223 255 119 100 7 1078 967
working between 8 and 17% 15% 18% 19% 15% 19% 16% 8% 19% 20% 19% 17% 15% 14% 15% 16% 17% 17% 15% 21% 16% 9% 15% 18%
29 hours per week
Not working but seeking 499 102 263 38 31 18 24 6 99 48 36 102 30 35 149 75 205 34 61 33 28 5 148 260
work or temporarily 3% 2% 5% 3% 8% 6% 4% 8% 4% 3% 3% 4% 2% 3% 3% 2% 5% 3% 4% 6% 4% 6% 2% 5%
unemployed or sick
Not working and not 831 177 486 62 21 21 46 5 132 87 80 174 77 51 230 126 296 54 67 69 51 5 244 477
seeking work/student 6% 3% 9% 5% 5% 7% 8% 7% 6% 6% 7% 6% 6% 4% 5% 3% 7% 4% 4% 12% 8% 6% 3% 9%
Retired on a state 847 457 230 61 39 8 23 2 117 72 56 132 92 55 323 343 192 60 170 13 30 3 551 194
pension only 6% 8% 4% 5% 10% 3% 4% 3% 5% 5% 5% 5% 7% 5% 8% 7% 5% 5% 10% 2% 5% 4% 8% 4%
Retired with a private 3389 1923 803 348 71 52 92 15 371 246 195 598 356 357 1266 1575 733 359 436 64 104 17 2295 735
pension 24% 33% 15% 27% 17% 18% 16% 21% 17% 17% 17% 22% 27% 31% 30% 32% 18% 28% 26% 11% 16% 22% 32% 14%
House person, 1161 398 525 87 48 18 52 5 216 107 98 231 115 57 337 314 350 86 155 46 58 10 498 478
housewife, 8% 7% 10% 7% 12% 6% 9% 7% 10% 7% 8% 8% 9% 5% 8% 6% 9% 7% 9% 8% 9% 13% 7% 9%
househusband, etc.
Refused 5 2 3 - - - - - - - - 2 1 - 2 2 2 - 1 - - - 2 2
* * * - - - - - - - - * * - * * * - * - - - * *

Lord Ashcroft
Page 146

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 40
Which of the following best describes your current working status?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Working full time - 5241 1720 3222 299 4740 459 2479 349 2309 380 4861 2896 2161 2214 1223 1620
working 30 hours per 36% 67% 71% 56% 35% 56% 32% 45% 41% 38% 36% 41% 32% 32% 40% 41%
week or more
Working part time - 2411 836 1338 237 2219 167 1267 146 954 136 2275 1260 1046 1065 527 714
working between 8 and 17% 33% 29% 44% 17% 20% 16% 19% 17% 14% 17% 18% 16% 16% 17% 18%
29 hours per week
Not working but seeking 499 - - - 452 40 194 47 242 58 441 226 228 232 88 134
work or temporarily 3% - - - 3% 5% 2% 6% 4% 6% 3% 3% 3% 3% 3% 3%
unemployed or sick
Not working and not 831 - - - 770 56 301 67 443 54 777 462 293 294 184 277
seeking work/student 6% - - - 6% 7% 4% 9% 8% 5% 6% 7% 4% 4% 6% 7%
Retired on a state 847 - - - 830 12 638 31 170 93 754 252 573 579 136 110
pension only 6% - - - 6% 1% 8% 4% 3% 9% 6% 4% 9% 8% 4% 3%
Retired with a private 3389 - - - 3327 29 2275 76 998 231 3158 1533 1814 1833 691 823
pension 24% - - - 25% 4% 29% 10% 18% 23% 24% 22% 27% 27% 23% 21%
House person, 1161 - - - 1090 60 613 65 468 43 1118 465 621 625 201 260
housewife, 8% - - - 8% 7% 8% 8% 8% 4% 8% 7% 9% 9% 7% 7%
househusband, etc.
Refused 5 - - - 2 - 1 - 1 5 - 3 2 2 3 -
* - - - * - * - * 1% - * * * * -

Lord Ashcroft
Page 147

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 41
Do you currently work in...?
Base: All respondents who work

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 7652 3589 4058 359 1500 1817 1972 1565 439 3346 2332 1137 820 6536 342 892 712 534 614 659 986 1093 704 755 361
The public sector 2556 962 1592 137 559 600 688 486 86 1099 846 347 255 2120 136 317 233 169 209 226 290 311 229 295 141
33% 27% 39% 38% 37% 33% 35% 31% 20% 33% 36% 31% 31% 32% 40% 36% 33% 32% 34% 34% 29% 28% 33% 39% 39%
The private sector 4560 2445 2113 194 844 1095 1143 974 310 2018 1281 745 508 3963 187 526 430 330 367 388 612 704 419 405 192
60% 68% 52% 54% 56% 60% 58% 62% 71% 60% 55% 66% 62% 61% 55% 59% 60% 62% 60% 59% 62% 64% 60% 54% 53%
The charity/not-for- 536 182 353 28 97 122 141 105 43 229 205 45 57 453 19 49 49 35 38 45 84 78 56 55 28
profit sector 7% 5% 9% 8% 6% 7% 7% 7% 10% 7% 9% 4% 7% 7% 6% 5% 7% 7% 6% 7% 9% 7% 8% 7% 8%

Lord Ashcroft
Page 148

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 41
Do you currently work in...?
Base: All respondents who work

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 7652 2773 3214 708 199 179 324 38 1271 919 692 1535 658 599 1978 2502 2309 711 756 340 364 38 3412 3107
The public sector 2556 764 1233 226 59 53 124 17 471 322 253 485 194 187 644 691 909 241 231 93 140 20 974 1165
33% 28% 38% 32% 30% 30% 38% 45% 37% 35% 37% 32% 29% 31% 33% 28% 39% 34% 31% 27% 38% 53% 29% 37%
The private sector 4560 1873 1709 411 136 109 180 21 713 526 387 940 416 365 1213 1696 1202 400 487 201 198 17 2268 1672
60% 68% 53% 58% 68% 61% 56% 55% 56% 57% 56% 61% 63% 61% 61% 68% 52% 56% 64% 59% 54% 45% 66% 54%
The charity/not-for- 536 136 272 71 4 17 20 - 87 71 52 110 48 47 121 115 198 70 38 46 26 1 170 270
profit sector 7% 5% 8% 10% 2% 9% 6% - 7% 8% 8% 7% 7% 8% 6% 5% 9% 10% 5% 14% 7% 3% 5% 9%

Lord Ashcroft
Page 149

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 41
Do you currently work in...?
Base: All respondents who work

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 7652 2556 4560 536 6959 626 3746 495 3263 516 7136 4156 3207 3279 1750 2334
The public sector 2556 2556 - - 2327 206 1272 160 1068 175 2381 1414 1011 1041 577 807
33% 100% - - 33% 33% 34% 32% 33% 34% 33% 34% 32% 32% 33% 35%
The private sector 4560 - 4560 - 4133 385 2221 304 1950 300 4260 2378 2042 2082 1045 1293
60% - 100% - 59% 62% 59% 61% 60% 58% 60% 57% 64% 63% 60% 55%
The charity/not-for- 536 - - 536 499 35 253 31 245 41 495 364 154 156 128 234
profit sector 7% - - 100% 7% 6% 7% 6% 8% 8% 7% 9% 5% 5% 7% 10%

Lord Ashcroft
Page 150

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 42
Do you have any children aged 18 or under? If so, how old are they?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
No children aged 18 or 10558 5113 5437 661 1007 855 1539 2741 3755 4268 2871 1293 2098 9004 535 1246 964 776 819 956 1061 1553 1094 1018 536
under 73% 78% 70% 90% 54% 37% 58% 91% 99% 72% 76% 68% 77% 73% 73% 73% 73% 73% 71% 73% 71% 75% 76% 74% 75%
NET: Yes 3766 1429 2335 68 852 1415 1117 269 45 1617 911 612 623 3236 197 459 348 282 324 356 427 503 340 356 174
26% 22% 30% 9% 46% 62% 42% 9% 1% 27% 24% 32% 23% 26% 27% 27% 26% 27% 28% 27% 28% 24% 24% 26% 24%
Yes - children aged 1279 431 847 46 623 527 78 3 2 566 305 209 197 1099 51 151 98 103 121 110 174 171 120 124 56
under 5 years old 9% 7% 11% 6% 33% 23% 3% * * 10% 8% 11% 7% 9% 7% 9% 7% 10% 11% 8% 12% 8% 8% 9% 8%
Yes - children aged 5 1669 616 1051 15 430 836 338 39 11 735 417 250 267 1438 102 201 158 116 147 159 191 230 134 158 73
to 10 years old 12% 9% 13% 2% 23% 37% 13% 1% * 12% 11% 13% 10% 12% 14% 12% 12% 11% 13% 12% 13% 11% 9% 11% 10%
Yes - children aged 11 1508 600 907 11 151 576 622 131 17 618 365 263 260 1300 76 199 154 120 130 148 159 191 123 136 72
to 15 years old 10% 9% 12% 1% 8% 25% 23% 4% * 10% 10% 14% 9% 11% 10% 12% 12% 11% 11% 11% 11% 9% 9% 10% 10%
Yes - children aged 16 908 367 541 8 18 206 496 158 22 363 199 164 182 781 53 112 89 69 68 82 77 132 99 79 48
to 18 years old 6% 6% 7% 1% 1% 9% 19% 5% 1% 6% 5% 9% 7% 6% 7% 7% 7% 6% 6% 6% 5% 6% 7% 6% 7%
Prefer not to answer 60 31 29 5 13 11 10 15 6 20 9 7 19 54 - 9 5 4 4 6 13 8 5 3 3
* * * 1% 1% * * * * * * * 1% * - 1% * * * * 1% * * * *

Lord Ashcroft
Page 151

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 42
Do you have any children aged 18 or under? If so, how old are they?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
No children aged 18 or 10558 4659 3682 972 310 218 399 54 1475 998 769 2022 981 917 3396 3824 2809 972 1274 430 453 54 5678 3494
under 73% 80% 67% 75% 76% 74% 71% 76% 67% 67% 66% 73% 74% 79% 79% 77% 69% 75% 77% 76% 71% 69% 79% 67%
NET: Yes 3766 1152 1821 327 98 77 161 16 714 475 386 735 344 235 877 1095 1261 328 366 134 181 22 1446 1736
26% 20% 33% 25% 24% 26% 29% 23% 32% 32% 33% 26% 26% 20% 20% 22% 31% 25% 22% 24% 29% 28% 20% 33%
Yes - children aged 1279 323 685 111 32 21 60 6 270 197 131 255 106 80 240 362 402 128 91 48 68 8 428 673
under 5 years old 9% 6% 12% 9% 8% 7% 11% 8% 12% 13% 11% 9% 8% 7% 6% 7% 10% 10% 6% 8% 11% 10% 6% 13%
Yes - children aged 5 1669 462 842 149 41 40 78 8 320 226 178 314 158 105 368 460 586 148 149 56 83 8 573 826
to 10 years old 12% 8% 15% 11% 10% 14% 14% 11% 15% 15% 15% 11% 12% 9% 9% 9% 14% 11% 9% 10% 13% 10% 8% 16%
Yes - children aged 11 1508 485 715 125 49 30 55 8 287 175 159 296 133 86 372 437 531 134 165 38 69 8 600 668
to 15 years old 10% 8% 13% 10% 12% 10% 10% 11% 13% 12% 14% 11% 10% 7% 9% 9% 13% 10% 10% 7% 11% 10% 8% 13%
Yes - children aged 16 908 330 389 66 28 24 37 3 156 90 92 169 80 64 257 279 299 65 121 31 38 8 417 341
to 18 years old 6% 6% 7% 5% 7% 8% 7% 4% 7% 6% 8% 6% 6% 6% 6% 6% 7% 5% 7% 5% 6% 10% 6% 6%
Prefer not to answer 60 21 21 5 1 1 1 1 17 6 2 17 4 2 12 18 17 4 6 1 1 2 26 23
* * * * * * * 1% 1% * * 1% * * * * * * * * * 3% * *

Lord Ashcroft
Page 152

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 42
Do you have any children aged 18 or under? If so, how old are they?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
No children aged 18 or 10558 1490 2900 377 10076 401 5983 442 3970 740 9818 5126 5099 5155 2239 2831
under 73% 58% 64% 70% 75% 49% 77% 57% 71% 74% 73% 72% 76% 75% 73% 72%
NET: Yes 3766 1051 1643 157 3318 415 1766 331 1600 251 3515 1943 1613 1662 800 1094
26% 41% 36% 29% 25% 50% 23% 42% 29% 25% 26% 27% 24% 24% 26% 28%
Yes - children aged 1279 336 578 44 1073 194 514 157 581 87 1192 707 478 499 299 387
under 5 years old 9% 13% 13% 8% 8% 24% 7% 20% 10% 9% 9% 10% 7% 7% 10% 10%
Yes - children aged 5 1669 464 736 67 1448 212 756 151 726 105 1564 878 689 720 329 518
to 10 years old 12% 18% 16% 13% 11% 26% 10% 19% 13% 11% 12% 12% 10% 11% 11% 13%
Yes - children aged 11 1508 460 648 56 1338 158 769 127 585 91 1417 745 705 733 315 402
to 15 years old 10% 18% 14% 10% 10% 19% 10% 16% 10% 9% 11% 10% 10% 11% 10% 10%
Yes - children aged 16 908 260 352 38 839 59 467 63 365 50 858 412 448 454 174 232
to 18 years old 6% 10% 8% 7% 6% 7% 6% 8% 7% 5% 6% 6% 7% 7% 6% 6%
Prefer not to answer 60 15 17 2 36 7 19 8 15 9 51 28 26 27 14 13
* 1% * * * 1% * 1% * 1% * * * * * *

Lord Ashcroft
Page 153

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 43
To which of the following religious groups do you consider yourself to be a member?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
Christian 7768 3471 4295 204 630 971 1394 1888 2681 3160 2018 1096 1477 6718 418 1022 727 571 636 712 724 1124 784 682 368
54% 53% 55% 28% 34% 43% 52% 62% 70% 54% 53% 57% 54% 55% 57% 60% 55% 54% 55% 54% 48% 54% 54% 50% 52%
NET: Other 781 347 432 74 183 186 132 109 97 314 191 91 185 719 21 96 65 49 84 50 218 94 42 39 23
5% 5% 6% 10% 10% 8% 5% 4% 3% 5% 5% 5% 7% 6% 3% 6% 5% 5% 7% 4% 15% 5% 3% 3% 3%
Muslim 244 115 129 40 95 73 24 8 4 92 57 29 66 233 4 31 23 14 39 7 90 23 2 6 5
2% 2% 2% 5% 5% 3% 1% * * 2% 2% 2% 2% 2% 1% 2% 2% 1% 3% 1% 6% 1% * * 1%
Hindu 85 41 44 3 34 25 12 7 4 52 20 6 7 76 1 6 4 3 8 4 39 7 4 5 4
1% 1% 1% * 2% 1% * * * 1% 1% * * 1% * * * * 1% * 3% * * * 1%
Jewish 108 57 51 7 7 8 20 27 39 55 25 7 21 102 1 22 4 3 3 5 44 15 5 3 3
1% 1% 1% 1% * * 1% 1% 1% 1% 1% * 1% 1% * 1% * * * * 3% 1% * * *
Sikh 23 13 10 5 2 9 7 - - 11 3 5 4 23 - 2 5 3 5 2 5 1 - - -
* * * 1% * * * - - * * * * * - * * * * * * * - - -
Buddhist 75 34 41 5 8 13 18 16 15 26 28 7 14 61 3 6 8 4 5 8 15 8 4 10 4
1% 1% 1% 1% * 1% 1% 1% * * 1% * 1% * * * 1% * * 1% 1% * * 1% 1%
Other 246 87 157 14 37 58 51 51 35 78 58 37 73 224 12 29 21 22 24 24 25 40 27 15 7
2% 1% 2% 2% 2% 3% 2% 2% 1% 1% 2% 2% 3% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1%
None 5585 2647 2933 442 1006 1069 1105 980 983 2324 1520 697 1035 4650 284 573 513 426 407 532 516 809 590 627 308
39% 40% 38% 60% 54% 47% 41% 32% 26% 39% 40% 36% 38% 38% 39% 33% 39% 40% 35% 40% 34% 39% 41% 46% 43%
Prefer not to say 250 108 141 14 53 55 35 48 45 107 62 28 43 207 9 23 12 16 20 24 43 37 23 29 14
2% 2% 2% 2% 3% 2% 1% 2% 1% 2% 2% 1% 2% 2% 1% 1% 1% 2% 2% 2% 3% 2% 2% 2% 2%

Lord Ashcroft
Page 154

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 43
To which of the following religious groups do you consider yourself to be a member?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
Christian 7768 3922 2376 654 235 109 230 30 1171 768 618 1396 730 585 2500 3298 1931 619 1013 147 272 29 4710 2051
54% 67% 43% 50% 57% 37% 41% 42% 53% 52% 53% 50% 55% 51% 58% 67% 47% 47% 62% 26% 43% 37% 66% 39%
NET: Other 781 212 434 66 9 21 17 2 127 103 66 139 79 72 195 215 303 71 54 44 19 2 254 430
5% 4% 8% 5% 2% 7% 3% 3% 6% 7% 6% 5% 6% 6% 5% 4% 7% 5% 3% 8% 3% 3% 4% 8%
Muslim 244 24 200 10 - 2 1 - 46 37 20 40 23 20 58 49 135 15 2 10 2 - 35 185
2% * 4% 1% - 1% * - 2% 3% 2% 1% 2% 2% 1% 1% 3% 1% * 2% * - * 4%
Hindu 85 32 43 7 - - 1 - 14 18 11 17 10 3 12 34 37 3 1 2 1 - 35 36
1% 1% 1% 1% - - * - 1% 1% 1% 1% 1% * * 1% 1% * * * * - * 1%
Jewish 108 66 26 10 1 2 2 - 14 13 7 13 11 7 43 62 25 8 5 2 2 - 71 23
1% 1% * 1% * 1% * - 1% 1% 1% * 1% 1% 1% 1% 1% 1% * * * - 1% *
Sikh 23 2 19 - - 1 - - - 1 4 8 2 1 7 4 16 1 - - - - 6 15
* * * - - * - - - * * * * * * * * * - - - - * *
Buddhist 75 30 26 10 - 4 4 - 14 6 7 15 11 7 15 18 15 12 15 9 5 - 32 32
1% 1% * 1% - 1% 1% - 1% * 1% 1% 1% 1% * * * 1% 1% 2% 1% - * 1%
Other 246 58 120 29 8 12 9 2 39 28 17 46 22 34 60 48 75 32 31 21 9 2 75 139
2% 1% 2% 2% 2% 4% 2% 3% 2% 2% 1% 2% 2% 3% 1% 1% 2% 2% 2% 4% 1% 3% 1% 3%
None 5585 1621 2618 560 162 157 303 36 857 575 450 1183 497 481 1542 1361 1780 592 560 363 329 44 2087 2670
39% 28% 47% 43% 40% 53% 54% 51% 39% 39% 39% 43% 37% 42% 36% 28% 44% 45% 34% 64% 52% 56% 29% 51%
Prefer not to say 250 77 96 24 3 9 11 3 51 33 23 56 23 16 48 63 73 22 19 11 15 3 99 102
2% 1% 2% 2% 1% 3% 2% 4% 2% 2% 2% 2% 2% 1% 1% 1% 2% 2% 1% 2% 2% 4% 1% 2%

Lord Ashcroft
Page 155

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 43
To which of the following religious groups do you consider yourself to be a member?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
Christian 7768 1272 2221 253 7484 259 7768 - - 560 7208 3304 4197 4252 1644 1605
54% 50% 49% 47% 56% 31% 100% - - 56% 54% 47% 62% 62% 54% 41%
NET: Other 781 160 304 31 420 353 - 781 - 53 728 456 273 297 173 259
5% 6% 7% 6% 3% 43% - 100% - 5% 5% 6% 4% 4% 6% 7%
Muslim 244 73 97 7 32 209 - 244 - 13 231 164 61 78 62 85
2% 3% 2% 1% * 25% - 31% - 1% 2% 2% 1% 1% 2% 2%
Hindu 85 12 54 2 3 82 - 85 - 2 83 57 20 24 31 22
1% * 1% * * 10% - 11% - * 1% 1% * * 1% 1%
Jewish 108 13 41 5 101 7 - 108 - 8 100 61 46 47 28 32
1% 1% 1% 1% 1% 1% - 14% - 1% 1% 1% 1% 1% 1% 1%
Sikh 23 7 12 - - 23 - 23 - 1 22 16 4 5 8 7
* * * - - 3% - 3% - * * * * * * *
Buddhist 75 12 27 6 59 15 - 75 - 6 69 34 36 37 7 26
1% * 1% 1% * 2% - 10% - 1% 1% * 1% 1% * 1%
Other 246 43 73 11 225 17 - 246 - 23 223 124 106 106 37 87
2% 2% 2% 2% 2% 2% - 31% - 2% 2% 2% 2% 2% 1% 2%
None 5585 1068 1950 245 5353 188 - - 5585 357 5228 3208 2163 2189 1185 1997
39% 42% 43% 46% 40% 23% - - 100% 36% 39% 45% 32% 32% 39% 51%
Prefer not to say 250 56 85 7 173 23 - - - 30 220 129 105 106 51 77
2% 2% 2% 1% 1% 3% - - - 3% 2% 2% 2% 2% 2% 2%

Lord Ashcroft
Page 156

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 44
Do you have a longstanding physical or mental condition or disability that has lasted or is likely to last 12 months and which has a
substantial adverse effect on your ability to carry out day-to-day activities?
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
NET: Yes 3157 1398 1755 128 277 375 609 794 974 890 743 396 1118 2678 193 415 289 247 238 277 210 456 353 314 165
22% 21% 22% 17% 15% 16% 23% 26% 26% 15% 20% 21% 41% 22% 26% 24% 22% 23% 21% 21% 14% 22% 25% 23% 23%
Yes - mental condition 923 393 526 94 169 189 247 176 48 187 208 97 428 792 64 131 72 70 76 82 61 127 109 87 44
6% 6% 7% 13% 9% 8% 9% 6% 1% 3% 5% 5% 16% 6% 9% 8% 5% 7% 7% 6% 4% 6% 8% 6% 6%
Yes - physical 1970 872 1097 32 112 192 361 543 730 568 446 263 687 1664 125 254 193 159 148 181 125 270 209 198 108
condition 14% 13% 14% 4% 6% 8% 14% 18% 19% 10% 12% 14% 25% 14% 17% 15% 15% 15% 13% 14% 8% 13% 15% 14% 15%
Yes - disability 1102 504 597 24 64 123 244 316 331 266 237 114 484 914 57 147 89 84 80 97 67 167 126 128 60
8% 8% 8% 3% 3% 5% 9% 10% 9% 5% 6% 6% 18% 7% 8% 9% 7% 8% 7% 7% 4% 8% 9% 9% 8%
Yes - other 134 66 68 10 11 14 21 39 39 36 39 14 45 115 8 18 10 18 8 13 5 22 13 13 6
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 2% 1% 1% 1% 1% 2% 1% 1% * 1% 1% 1% 1%
No 10975 5079 5890 585 1561 1864 2001 2177 2787 4924 2984 1489 1558 9398 533 1265 1000 798 883 1017 1267 1581 1054 1040 537
76% 77% 76% 80% 83% 82% 75% 72% 73% 83% 79% 78% 57% 76% 73% 74% 76% 75% 77% 77% 84% 77% 73% 76% 75%
Refused 252 96 156 21 34 42 56 54 45 91 64 27 64 218 6 34 28 17 26 24 24 27 32 23 11
2% 1% 2% 3% 2% 2% 2% 2% 1% 2% 2% 1% 2% 2% 1% 2% 2% 2% 2% 2% 2% 1% 2% 2% 2%

Lord Ashcroft
Page 157

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 44
Do you have a longstanding physical or mental condition or disability that has lasted or is likely to last 12 months and which has a
substantial adverse effect on your ability to carry out day-to-day activities?
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
NET: Yes 3157 1141 1334 269 130 56 134 14 520 277 248 595 290 245 982 846 1004 261 497 139 162 17 1433 1293
22% 20% 24% 21% 32% 19% 24% 20% 24% 19% 21% 21% 22% 21% 23% 17% 25% 20% 30% 25% 26% 22% 20% 25%
Yes - mental condition 923 208 488 81 36 27 53 6 157 81 87 174 82 75 267 151 344 67 120 71 60 5 281 497
6% 4% 9% 6% 9% 9% 9% 8% 7% 5% 8% 6% 6% 6% 6% 3% 8% 5% 7% 13% 9% 6% 4% 9%
Yes - physical 1970 768 789 169 92 24 76 8 307 171 149 375 191 145 632 554 620 167 346 61 97 10 953 753
condition 14% 13% 14% 13% 22% 8% 14% 11% 14% 12% 13% 14% 14% 13% 15% 11% 15% 13% 21% 11% 15% 13% 13% 14%
Yes - disability 1102 416 452 84 52 17 50 3 200 90 88 216 91 79 338 283 366 85 192 42 65 5 520 442
8% 7% 8% 6% 13% 6% 9% 4% 9% 6% 8% 8% 7% 7% 8% 6% 9% 7% 12% 7% 10% 6% 7% 8%
Yes - other 134 48 61 8 4 1 8 1 23 11 3 24 10 14 49 33 46 12 14 10 7 - 58 62
1% 1% 1% 1% 1% * 1% 1% 1% 1% * 1% 1% 1% 1% 1% 1% 1% 1% 2% 1% - 1% 1%
No 10975 4606 4087 1010 268 234 419 57 1630 1175 896 2133 1011 887 3243 4025 3004 1015 1119 409 465 61 5614 3858
76% 79% 74% 77% 66% 79% 75% 80% 74% 79% 77% 77% 76% 77% 76% 82% 74% 78% 68% 72% 73% 78% 79% 73%
Refused 252 85 103 25 11 6 8 - 56 27 13 46 28 22 60 66 79 28 30 17 8 - 103 102
2% 1% 2% 2% 3% 2% 1% - 3% 2% 1% 2% 2% 2% 1% 1% 2% 2% 2% 3% 1% - 1% 2%

Lord Ashcroft
Page 158

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 44
Do you have a longstanding physical or mental condition or disability that has lasted or is likely to last 12 months and which has a
substantial adverse effect on your ability to carry out day-to-day activities?
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
NET: Yes 3157 338 539 95 3037 99 1791 183 1137 229 2928 1302 1724 1742 502 782
22% 13% 12% 18% 23% 12% 23% 23% 20% 23% 22% 18% 26% 25% 16% 20%
Yes - mental condition 923 123 177 35 892 29 377 76 457 47 876 446 416 427 154 281
6% 5% 4% 7% 7% 4% 5% 10% 8% 5% 7% 6% 6% 6% 5% 7%
Yes - physical 1970 177 313 45 1899 56 1166 114 664 147 1823 765 1130 1138 301 456
condition 14% 7% 7% 8% 14% 7% 15% 15% 12% 15% 14% 11% 17% 17% 10% 12%
Yes - disability 1102 90 144 27 1071 26 658 64 361 60 1042 410 654 657 155 252
8% 4% 3% 5% 8% 3% 8% 8% 6% 6% 8% 6% 10% 10% 5% 6%
Yes - other 134 19 19 6 127 6 72 12 50 10 124 54 74 74 20 34
1% 1% * 1% 1% 1% 1% 2% 1% 1% 1% 1% 1% 1% 1% 1%
No 10975 2174 3943 429 10177 706 5864 575 4364 761 10214 5684 4889 4975 2512 3086
76% 85% 86% 80% 76% 86% 75% 74% 78% 76% 76% 80% 73% 73% 82% 78%
Refused 252 44 78 12 216 18 113 23 84 10 242 111 125 127 39 70
2% 2% 2% 2% 2% 2% 1% 3% 2% 1% 2% 2% 2% 2% 1% 2%

Lord Ashcroft
Page 159

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 45
Methodology
Base: All respondents

Gender Age SEG Region


Yorks
NET: & Hum- East West Grea-
Eng- North ber- Mid- Mid- East ter South South Scot-
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ AB C1 C2 DE land North West side lands lands Anglia London East West land Wales
Base 14384 6573 7801 734 1872 2281 2666 3025 3806 5905 3791 1912 2740 12294 732 1714 1317 1062 1147 1318 1501 2064 1439 1377 713
CATI 1000 508 492 68 151 147 182 149 303 437 245 118 172 858 45 108 114 56 94 100 116 128 97 96 46
7% 8% 6% 9% 8% 6% 7% 5% 8% 7% 6% 6% 6% 7% 6% 6% 9% 5% 8% 8% 8% 6% 7% 7% 6%
Online 13384 6065 7309 666 1721 2134 2484 2876 3503 5468 3546 1794 2568 11436 687 1606 1203 1006 1053 1218 1385 1936 1342 1281 667
93% 92% 94% 91% 92% 94% 93% 95% 92% 93% 94% 94% 94% 93% 94% 94% 91% 95% 92% 92% 92% 94% 93% 93% 94%

Lord Ashcroft
Page 160

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 45
Methodology
Base: All respondents

2017 Vote When Mind Made Up 2015 Vote Best PM


Since
the
On In the begi- Longer
poll- last In the In the nning than a Ther-
Plaid ing few last last of the year Always Plaid esa Jeremy
Total Con Lab LibDem UKIP Green SNP Cymru day days week month year ago known Con Lab LibDem UKIP Green SNP Cymru May Corbyn
Base 14384 5832 5524 1304 409 296 561 71 2206 1479 1157 2774 1329 1154 4285 4937 4087 1304 1646 565 635 78 7150 5253
CATI 1000 354 396 99 19 16 35 4 102 69 78 176 93 114 368 319 312 106 71 40 39 5 507 449
7% 6% 7% 8% 5% 5% 6% 6% 5% 5% 7% 6% 7% 10% 9% 6% 8% 8% 4% 7% 6% 6% 7% 9%
Online 13384 5478 5128 1205 390 280 526 67 2104 1410 1079 2598 1236 1040 3917 4618 3775 1198 1575 525 596 73 6643 4804
93% 94% 93% 92% 95% 95% 94% 94% 95% 95% 93% 94% 93% 90% 91% 94% 92% 92% 96% 93% 94% 94% 93% 91%

Lord Ashcroft
Page 161

General Election Day Poll 2017


CATI & Online Fieldwork : 6th-9th June 2017
Absolutes/col percents
Table 45
Methodology
Base: All respondents

Public v Private Ethnicity Religion Methodology EU Referendum Brexit


Char-
ity/
not-
Pri- for- Chris- Enthu- Accep- Resis-
Total Public vate profit White BME tian Other None CATI Online Remain Leave siast ter ter
Base 14384 2556 4560 536 13430 823 7768 781 5585 1000 13384 7097 6738 6844 3053 3938
CATI 1000 175 300 41 922 60 560 53 357 1000 - 539 395 395 218 321
7% 7% 7% 8% 7% 7% 7% 7% 6% 100% - 8% 6% 6% 7% 8%
Online 13384 2381 4260 495 12508 763 7208 728 5228 - 13384 6558 6343 6449 2835 3617
93% 93% 93% 92% 93% 93% 93% 93% 94% - 100% 92% 94% 94% 93% 92%

Lord Ashcroft

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