Hickey

Chiroprac.c

2/3 Problem/ 4 Solu.on 5 Unique 7 Unfair 1 Customer
Product Service 1. Checking every pa8ent for
posture and aberrant Value Advantage Segments
Oerings movement paXerns Proposi.on Currently, there are no Family-focused

chiropractors sta8oned Aged newborn-
2. Specic chiroprac8c care
Top 3 problems: in Auburn Bay or in geriatric
for all regions of the body
1. Neuromusculoskeletal any of the surrounding Women, men, and
(e.g., spine, upper limb,
condi8ons At Hickey Chiroprac8c communi8es. This
lower limb) children
2. Healthy aging and we oer complete would allow for beXer
3. Individualized treatment Loca8on: Calgary, AB
development neuromusculoskeletal access to pa8ents.
programs in Auburn Bay
3. Cost-eec8ve for all care for any ailment Developing
pa8ents you may be having.
10 Key Metrics Addi8onally, we are 6 Channels
community with
plenty of development
Services oered: Break-even by 5 months able to provide Social media, tness space
Chiroprac8c care for MSK Treat 100-120 pa8ents a guidance towards a centres (YMCA), Involves clientele who
condi8ons that might inict week healthier lifestyle friends and family are interested in
any age group using a Build a strong name for through nutri8onal referrals, neighbouring taking a drug-free
mul8tude of techniques, company coaching and exercise health businesses approach to health
nutri8onal coaching, and Build connec8ons with prescrip8on and wellness
exercise prescrip8on. hospital across the street

8 Cost Structure
9 Revenue Streams
Rent: $1500/month Family payment agreements (full price for both parents and one child
Phone, Internet, Chiroprac8c Table ($1620), face paper, and no charge for other children up to a maximum of four)
etc. Classes and workshops
$80 for new pa8ent and $45 for subsequent visit
PRODUCT/ MARKET