Sie sind auf Seite 1von 8
Year One Financials Slow Growth Projected Revenue Stream and Operation Plan Based on 250 new

Year One Financials

Slow Growth Projected Revenue Stream and Operation Plan

Based on 250 new premium members each month from launch of new website

General Assumptions

Notes

Investment Date Forecast Start Date

Month 1 This operating model has been created with the assumption of 250k investment being received in Month 1 Month 1 This is the date that we begin our estimates with an investment funded operational model

Pricing

 

CLV (per year) Optimal Customer Acquisition Cost

£300

Customer Lifetime Value, which is the same as the price of our 12 month premium subscription membership plan Customer Acquisition Cost ( Including advertising costs / affiliate commission)

£65.00

Sales & Marketing Expenses

 

Public Relations Manager Tribe47 online advertising team Advertising Affilate Manager Affiliate Partner Sales Commission CPA Seminars and Conference Events

£1,000

Starting monthly charges for PR specialist 6 month Contract with this expert marketing team for the relaunch.

£50,000.00

£10,000.00

Advertising is budgeted for the Customer Acquisition Cost but we have budgeted for extra advertising whilst we build our brand awareness. Cost per month for affiliate management team.figure increases with business growth Percentage of sale for affiliates = Affiliate payment option 1

£2000.00

15-35%

£30-£65 Cost per affiliate = Affiliate payment option 2

Various

Currently there are 3 overseas networking events we feel would be valuable for partnering opportunities with big brands and online affiliates.

 

Costs are noted in the operational model

Website & Online Business Expenses

Hosting, emails and data security Monthly Online biz team Social Media Management Copywriter Video Content Team Promotional Photos

£333.64 Cost per month £2000.00 Cost per month £5000.00 Cost per month £3900.00 Cost per month

£2500.00 Cost per month

£500.00

One session that will happen on completion of new website design.

General & Administrative Expenses

Office Manager / PA for CEO Customer Services Stripe sales fees european cards Stripe sales fees non-euro cards Paypal Ontraport Automation CRM system Dropbox cloud subscription Radio Guest List Subscription Accounts & book keeping Royalty Free Photos Office Expenses Travel

£2000.00 Starting freelancer monthly cost £3000.00 Starting in month 6th

1.4% plus 0.20 pence 2.9% plus 0.20 pence

Percentage of total sales revenue Percentage of total sales revenue

£20.00 Monthly Subscription

£230

Monthly subscription package cost Monthly Subscription Monthly Subscription to casting service Bookkeeping cost going forward, one-time legal costs added manually, increases with biz growth For social media team Printing supplies, whiteboard markers etc.

£10

£6

£300

£30

£30

Various per month Travel to partner destinations will be required in first 3 months of investment but will settle down after these first initial trips. The additional travel has been added manually in the operating model

Employee Namespace

 

Founder Claire Anstey

£5000.00 Our founder is the only current employed staff member with everyone else on freelance and long term contracts until month 7 This figure includes tax payments.

Burn Rate & Cash Balance

£140,000.00 £150,000.00 £100,000.00 £105,000.00 £50,000.00 £0.00 £70,000.00 -£50,000.00 -£100,000.00
£140,000.00
£150,000.00
£100,000.00
£105,000.00
£50,000.00
£0.00
£70,000.00
-£50,000.00
-£100,000.00
£35,000.00
-£150,000.00
£0.00
-£200,000.00
Month 0
Month 2
Month 4
Month 6
Month 8
Month 10
Month 12
Sales
Gross Burn
Net Burn
Cash Flow

Revenue Model & Customer Numbers

 

Sales

Gross Burn

Net Burn

Cash Flow

Month 0

£152.00

£319.75

-£167.75

-£167.75

Month 1

£152.00

£115,969.75

-£115,817.75

-£115,985.50

Month 2

£152.00

£29,103.39

-£28,951.39

-£144,936.89

Month 3

£152.00

£51,382.91

-£51,230.91

-£196,167.80

Month 4

£77,692.00

£47,272.60

£30,419.65

-£165,748.15

Month 5

£79,957.00

£45,699.95

£32,892.30

-£132,855.85

Month 6

£82,242.00

£50,450.29

£31,366.96

-£101,488.90

Month 7

£84,977.00

£66,626.09

£17,926.16

-£83,562.74

Month 8

£88,674.00

£88,152.54

£94.71

-£83,468.02

Month 9

£94,990.00

£87,883.60

£6,580.65

-£76,887.38

Month 10

£104,550.00

£85,810.25

£18,214.50

-£58,672.88

Month 11

£122,080.00

£87,308.15

£34,246.60

-£24,426.28

Month 12

£124,405.00

£87,479.13

£36,400.62

£11,974.34

Revenue Model

Month 0

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

Old monthly premium membership

£152.00

£152.00

£152.00

£152.00

£152.00

£152.00

£152.00

£152.00

£152.00

£752.00

£307.00

£152.00

£152.00

12 Month Premium Membership

£0.00

£0.00

£0.00

£0.00

£75,000.00

£75,000.00

£75,000.00

£75,000.00

£75,000.00

£75,000.00

£75,000.00

£75,000.00

£75,000.00

£675,000.00

Email Unlock 24 Hours

£0.00

£0.00

£0.00

£0.00

£2,540.25

£3,440.25

£4,340.25

£5,690.25

£7,040.25

£8,390.25

£10,190.25

£11,990.25

£13,790.25

£67,412.25

Escrow Services

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£1,365.00

£1,790.00

£2,215.00

£2,642.00

£3,167.50

£3,692.50

£4,217.50

£19,089.50

Product Partnering %

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£960.00

£1,920.00

£3,840.00

£7,680.00

£15,360.00

£30,720.00

£30,720.00

£91,200.00

Monthly Sales Total

£152.00

£152.00

£152.00

£152

£77,692

£78,592

£81,817

£84,552

£88,247

£94,464

£104,025

£121,555

£123,880

£852,702

m/m growth rate

0.00%

0.00%

0.00%

0.00%

99.96%

0.13%

0.45%

0.37%

0.48%

0.76%

1.08%

1.75%

0.21%

23.90%

Customer Numbers

New Free Registrations

50

50

50

200

400

400

400

600

600

600

800

800

800

Old format monthly members

8

0

0

0

0

0

0

0

0

0

0

0

0

Previous 1 year premium members

22

0

0

0

0

0

0

0

0

4

1

0

0

5% Free Members using Email Unlock

0

0

0

0

56.45

76.45

96.45

126.45

156.45

186.45

226.45

266.45

306.45

306.45

25% using Escrow Service

0

0

0

0

0

0

682.5

895

1107.5

1321

1583.75

1846.25

2108.75

2,109

New Premium Customers 12 month Sub - via Affiliate

0

0

0

0

100

100

100

100

100

100

100

100

100

New Premium Customers 12 month Sub - Online Marketing

0

0

0

0

100

100

100

100

100

100

100

100

100

New Premium Customers - Influencer Marketing Churned Customers

0

0

0

0

50

50

50

50

50

50

50

50

50

0

0

0

0

0

0

0

0

0

0

0

0

0

Net New Customers

0

0

0

0

306

326

1,029

1,271

1,514

1,757

2,060

2,363

2,665

2,415

Total Subscription Customers

30

30

30

30

130

230

330

430

530

634

735

835

935

935

Total Free Membership Customers

429

479

529

729

1129

1529

1929

2529

3129

3729

4529

5329

6129

6129

Total Website Membership Numbers (+379)

480

530

580

780

1,430

2,080

2,730

3,580

4,430

5,284

6,335

7,385

8,435

8,435

Operating Model

Month 0

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

Email Unlock 24 Hours Escrow Services Product Partnering % Old monthly premium membership 12 Month Premium Membership

£0.00

£0.00

£0.00

£0.00

£2,540.25

£3,440.25

£4,340.25

£5,690.25

£7,040.25

£8,390.25

£10,190.25

£11,990.25

£13,790.25

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£1365.00

£1790.00

£2215.00

£2642.00

£3167.50

£3692.50

£4217.50

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£960.00

£1,920.00

£3,840.00

£7,680.00

£15,360.00

£30,720.00

£30,720.00

£152.00

£152.00

£152.00

£152.00

£152.00

£152.00

£152.00

£152.00

£152.00

£752.00

£307.00

£152.00

£152.00

£0.00

£0.00

£0.00

£0.00

£75,000.00

£75,000.00

£75,000.00

£75,000.00

£75,000.00

£75,000.00

£75,000.00

£75,000.00

£75,000.00

Sales

£152.00

£152.00

£152.00

£152.00

£77,692.25

£78,592.25

£81,817.25

£84,552.25

£88,247.25

£94,464.25

£104,024.75

£121,554.75

£123,879.75

Cost of Sales

Customer Acquisition Cost (Affiliates) Stripe sales fees european cards Stripe sales fees non-euro cards

£0.00

£0.00

£0.00

£0.00

£6,500.00

£6,500.00

£6,500.00

£6,500.00

£6,500.00

£6,500.00

£6,500.00

£6,500.00

£6,500.00

£3.75

£3.75

£3.75

£1.06

£605.14

£615.44

£778.51

£846.16

£920.52

£1,012.74

£1,140.21

£1,323.42

£1,400.20

£0.00

£0.00

£0.00

£2.20

£1,187.83

£1,204.88

£1,392.14

£1,480.30

£1,582.38

£1,721.22

£1,920.40

£2,235.08

£2,329.30

Total Cost of Sales

£3.75

£3.75

£3.75

£3.27

£8,292.96

£8,320.31

£8,670.65

£8,826.45

£9,002.90

£9,233.96

£9,560.61

£10,058.51

£10,229.49

Sales & Marketing Expenses

Public Relations Manager Tribe47 team / Marketing Team Tribe47 % of 90,000 Marketing Team after Tribe Affilate Manager Additional Advertising Revenue

£0.00

£0.00

£0.00

£1,000.00

£1,000.00

£1,000.00

£1,000.00

£1,000.00

£1,000.00

£1,000.00

£1,000.00

£1,000.00

£1,000.00

£0.00

£50,000.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£6,000.00

£6,000.00

£6,000.00

£6,000.00

£6,000.00

£6,000.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£15,000.00

£15,000.00

£15,000.00

£15,000.00

£15,000.00

£0.00

£0.00

£2,000.00

£2,000.00

£2,000.00

£2,000.00

£2,000.00

£2,000.00

£5,000.00

£5,000.00

£5,000.00

£5,000.00

£5,000.00

£0.00

£0.00

£0.00

£10,000.00

£10,000.00

£10,000.00

£10,000.00

£10,000.00

£10,000.00

£10,000.00

£10,000.00

£10,000.00

£10,000.00

Total Sales & Marketing

£0.00

£50,000.00

£2,000.00

£13,000.00

£13,000.00

£13,000.00

£13,000.00

£19,000.00

£37,000.00

£37,000.00

£37,000.00

£37,000.00

£37,000.00

Website & Online Business Expenses

Hosting, emails and data security Monthly online web / biz team Website rebuild Social Media Team Copywriter Video Content Team Promotional Photos Make Up Artist

£0.00

£0.00

£333.64

£333.64

£333.64

£333.64

£333.64

£333.64

£333.64

£333.64

£333.64

£333.64

£333.64

£0.00

£0.00

£0.00

£2000.00

£2000.00

£2000.00

£2000.00

£2000.00

£2000.00

£2000.00

£2000.00

£2000.00

£2000.00

£0.00

£6000.00

£6000.00

£6000.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£5000.00

£5000.00

£5000.00

£5000.00

£5000.00

£5000.00

£5000.00

£5000.00

£5000.00

£5000.00

£0.00

£3900.00

£3900.00

£3900.00

£3900.00

£3900.00

£3900.00

£15000.00

£15000.00

£15000.00

£15000.00

£15000.00

£15000.00

£0.00

£2500.00

£2500.00

£3500.00

£3500.00

£3500.00

£3500.00

£3500.00

£3500.00

£3500.00

£3500.00

£3500.00

£3500.00

£0.00

£0.00

£500.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£250.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

Total Online Biz Costs

£0.00

£12,400.00

£13,483.64

£20,733.64

£14,733.64

£14,733.64

£14,733.64

£25,833.64

£25,833.64

£25,833.64

£25,833.64

£25,833.64

£25,833.64

£0.00

General & Administrative Expenses

Founder / CEO Wages Customer Services PA / Office Manager Paypal Ontraport Automation CRM system Dropbox cloud subscription Radio Guest List Subscription Accounts & book keeping Royalty Free Photos Office Expenses Travel Trade Shows & Seminars Business Pyridiums Trademark costs UK & Global Company Credit Card Investment Legal Costs

£0.00

£5,000.00

£5,000.00

£5,000.00

£5,000.00

£5,000.00

£5,000.00

£5,000.00

£5,000.00

£5,000.00

£5,000.00

£5,000.00

£5,000.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£3000.00

£3000.00

£3000.00

£3000.00

£3000.00

£3000.00

£3000.00

£0.00

£2500.00

£2500.00

£2500.00

£2500.00

£2500.00

£2500.00

£2500.00

£2500.00

£2500.00

£2500.00

£2500.00

£2500.00

£20.00

£20.00

£20.00

£20.00

£20.00

£20.00

£20.00

£20.00

£20.00

£20.00

£20.00

£20.00

£20.00

£230.00

£230.00

£230.00

£230.00

£230.00

£230.00

£230.00

£550.00

£550.00

£550.00

£550.00

£550.00

£550.00

£10.00

£10.00

£10.00

£10.00

£10.00

£10.00

£10.00

£10.00

£10.00

£10.00

£10.00

£10.00

£10.00

£6.00

£6.00

£6.00

£6.00

£6.00

£6.00

£6.00

£6.00

£6.00

£6.00

£6.00

£6.00

£6.00

£0.00

£750.00

£300.00

£300.00

£300.00

£600.00

£2,000.00

£600.00

£1,000.00

£1,000.00

£1,000.00

£2,000.00

£2,000.00

£0.00

£0.00

£0.00

£30.00

£30.00

£30.00

£30.00

£30.00

£30.00

£30.00

£30.00

£30.00

£30.00

£50.00

£50.00

£50.00

£50.00

£50.00

£50.00

£50.00

£50.00

£100.00

£100.00

£100.00

£100.00

£100.00

£0.00

£2,000.00

£2,000.00

£2,000.00

£2,000.00

£100.00

£100.00

£100.00

£100.00

£2,500.00

£100.00

£100.00

£100.00

£0.00

£0.00

£2,500.00

£3,000.00

£100.00

£100.00

£100.00

£100.00

£3,000.00

£100.00

£100.00

£100.00

£100.00

£0.00

£1000.00

£1,000.00

£1,000.00

£1000.00

£1000.00

£1000.00

£1000.00

£1,000.00

£1000.00

£1000.00

£1000.00

£1000.00

£0.00

£10000.00

£0.00

£3,500.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£12000.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£20000.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

Total G&A Expenses

£316.00

£53,566.00

£13,616.00

£17,646.00

£11,246.00

£9,646.00

£14,046.00

£12,966.00

£16,316.00

£15,816.00

£13,416.00

£14,416.00

£14,416.00

Gross Burn

£319.75

£115,969.75

£29,103.39

£51,382.91

£47,272.60

£45,699.95

£50,450.29

£66,626.09

£88,152.54

£87,883.60

£85,810.25

£87,308.15

£87,479.13

Net Burn

-£167.75

-£115,817.75

-£28,951.39

-£51,230.91

£30,419.65

£32,892.30

£31,366.96

£17,926.16

£94.71

£6,580.65

£18,214.50

£34,246.60

£36,400.62

Cash Balance

-£167.75

-£115,985.50

-£144,936.89

-£196,167.80

-£165,748.15

-£132,855.85

-£101,488.90

-£83,562.74

-£83,468.02

-£76,887.38

-£58,672.88

-£24,426.28

£11,974.34

Financials with Investment

 

Gross Burn Net Burn Investment Schedule

£319.75

£115,969.75

£29,103.39

£51,382.91

£47,272.60

£45,699.95

£50,450.29

£66,626.09

£88,152.54

£87,883.60

£85,810.25

£87,308.15

£87,479.13

-£167.75

-£115,817.75

-£28,951.39

-£51,230.91

£30,419.65

£32,892.30

£31,366.96

£17,926.16

£94.71

£6,580.65

£18,214.50

£34,246.60

£36,400.62

£0.00

£250,000.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

Cash Balance

-£167.75

£134,014.50

£105,063.11

£53,832.20

£84,251.85

£117,144.15

£148,511.10

£166,437.26

£166,531.98

£173,112.62

£191,327.12

£225,573.72

£261,974.34

Year One Financials High Growth Projected Revenue Stream and Operation Plan Based on every new

Year One Financials

High Growth Projected Revenue Stream and Operation Plan

Based on every new premium member bringing in 2 new premium members from their lists and social media networks.

100 per month via our online advertising strategy 100 per month via our affiliate campaign

General Assumptions

Notes

Investment Date Forecast Start Date

Month 1 This operating model has been created with the assumption of 250k investment being received in Month 1 Month 1 This is the date that we begin our estimates with an investment funded operational model

Pricing

 

CLV (per year) Optimal Customer Acquisition Cost

£300

Customer Lifetime Value, which is the same as the price of our 12 month premium subscription membership plan Customer Acquisition Cost ( Including advertising costs / affiliate commission)

£65.00

Sales & Marketing Expenses

 

Public Relations Manager Tribe47 online advertising team Advertising Affilate Manager Affiliate Partner Sales Commission CPA Seminars and Conference Events

£1,000

Starting monthly charges for PR specialist 6 month Contract with this expert marketing team for the relaunch.

£50,000.00

£10,000.00

Advertising is budgeted for the Customer Acquisition Cost but we have budgeted for extra advertising whilst we build our brand awareness. Cost per month for affiliate management team.figure increases with business growth Percentage of sale for affiliates = Affiliate payment option 1

£2000.00

15-35%

£30-£65 Cost per affiliate = Affiliate payment option 2

Various

Currently there are 3 overseas networking events we feel would be valuable for partnering opportunities with big brands and online affiliates.

 

Costs are noted in the operational model

Website & Online Business Expenses

Hosting, emails and data security Monthly Online biz team Social Media Management Copywriter Video Content Team Promotional Photos

£333.64 Cost per month £2000.00 Cost per month £5000.00 Cost per month £3900.00 Cost per month

£2500.00 Cost per month

£500.00

One session that will happen on completion of new website design.

General & Administrative Expenses

Office Manager / PA for CEO Customer Services Stripe sales fees european cards Stripe sales fees non-euro cards Paypal Ontraport Automation CRM system Dropbox cloud subscription Radio Guest List Subscription Accounts & book keeping Royalty Free Photos Office Expenses Travel

£2000.00 Starting freelancer monthly cost £3000.00 Starting in month 6th

1.4% plus 0.20 pence 2.9% plus 0.20 pence

Percentage of total sales revenue Percentage of total sales revenue

£20.00 Monthly Subscription

£230

Monthly subscription package cost Monthly Subscription Monthly Subscription to casting service Bookkeeping cost going forward, one-time legal costs added manually, increases with biz growth For social media team Printing supplies, whiteboard markers etc.

£10

£6

£300

£30

£30

Various per month Travel to partner destinations will be required in first 3 months of investment but will settle down after these first initial trips. The additional travel has been added manually in the operating model

Employee Namespace

 

Founder Claire Anstey

£5000.00 Our founder is the only current employed staff member with everyone else on freelance and long term contracts until month 7 This figure includes tax payments.

Burn Rate & Cash Balance

£140,000.00 £16,000,000.00 £12,000,000.00 £105,000.00 £8,000,000.00 £70,000.00 £4,000,000.00 £35,000.00
£140,000.00
£16,000,000.00
£12,000,000.00
£105,000.00
£8,000,000.00
£70,000.00
£4,000,000.00
£35,000.00
£0.00
£0.00
-£4,000,000.00
Month 0
Month 2
Month 4
Month 6
Month 8
Month 10
Month 12
Sales
Gross Burn
Net Burn
Cash Flow

Revenue Model & Customer Numbers

 

Sales

Gross Burn

Net Burn

Cash Flow

Month 0

£152.00

£319.75

-£167.75

-£167.75

Month 1

£152.00

£115,969.75

-£115,817.75

-£115,985.50

Month 2

£152.00

£29,103.39

-£28,951.39

-£144,936.89

Month 3

£152.00

£51,725.41

-£36,573.41

-£181,510.30

Month 4

£77,692.00

£47,615.10

£45,077.15

-£136,433.15

Month 5

£79,957.00

£46,754.80

£77,737.45

-£58,695.70

Month 6

£82,242.00

£53,200.84

£138,316.41

£79,620.70

Month 7

£84,977.00

£72,665.43

£249,111.82

£328,732.52

Month 8

£88,674.00

£100,882.46

£481,314.79

£810,047.31

Month 9

£94,990.00

£114,107.71

£989,431.54

£1,799,478.85

Month 10

£104,550.00

£201,099.93

£1,943,374.82

£3,742,853.67

Month 11

£122,080.00

£256,877.78

£3,970,101.97

£7,712,955.64

Month 12

£124,405.00

£365,757.53

£7,995,722.22

£15,708,677.85

Revenue Model

Month 0

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

Old monthly premium membership

£152.00

£152.00

£152.00

£152.00

£152.00

£152.00

£152.00

£152.00

£152.00

£752.00

£307.00

£152.00

£152.00

12 Month Premium Membership

£0.00

£0.00

£0.00

£15,000.00

£90,000.00 £120,000.00 £180,000.00

£300,000.00

£540,000.00 £1,020,000.0 £1,980,000.00 £3,900,000.00

£7,740,000.00

Email Unlock 24 Hours

£0.00

£0.00

£0.00

£0.00

£2,540.25

£4,340.25

£7,940.25

£15,140.25

£29,540.25

£58,340.25

£115,940.25

£231,140.25

£461,540.25

Escrow Services

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£2,465.00

£4,565.00

£8,665.00

£16,767.00

£32,867.50

£64,967.50

£129,067.50

Product Partnering %

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£960.00

£1,920.00

£3,840.00

£7,680.00

£15,360.00

£30,720.00

£30,720.00

Monthly Sales Total

£152.00

£152.00

£152.00

£15,152

£92,692

£124,492

£191,517

£321,777

£582,197

£1,103,539

£2,144,475

£4,226,980

£8,361,480

m/m growth rate

0.00%

0.00%

0.00%

66.75%

22.29%

3.33%

4.90%

5.93%

6.81%

7.36%

7.66%

7.83%

7.87%

Customer Numbers

New Free Registrations

50

50

50

200

400

800

1600

3200

6400

12800

25600

51200

102400

Old format monthly members

8

0

0

0

0

0

0

0

0

0

0

0

0

Previous 1 year premium members

22

0

0

0

0

0

0

0

0

4

1

0

0

5% Free Members using Email Unlock

0

0

0

0

56.45

96.45

176.45

336.45

656.45

1296.45

2576.45

5136.45

10256.45

25% using Escrow Service

0

0

0

0

0

0

1232.5

2,283

4332.5

8,384

16433.75

32,484

64533.75

New Premium Customers 12 month Sub - via Affiliate

0

0

0

0

100

100

100

100

100

100

100

100

100

New Premium Customers 12 month Sub - Online Marketing

0

0

0

0

100

100

100

100

100

100

100

100

100

New Premium Customers - Inuencer Marketing Churned Customers

0

0

0

50

100

200

400

800

1,600

3,200

6,400

12,800

25,600

0

0

0

0

0

0

0

0

0

0

0

0

0

Net New Customers

0

0

0

50

356

496

2,009

3,619

6,789

13,080

25,610

50,620

100,590

Total Subscription Customers

30

30

30

80

380

780

1,380

2,380

4,180

7,584

14,185

27,185

52,985

Total Free Membership Customers

429

479

529

729

1129

1929

3529

6729

13129

25929

51529

102729

205129

Total Website Membership Numbers (+379)

480

530

580

830

1,530

2,730

4,930

9,130

17,330

33,534

65,735

129,935

258,135

Operating Model

Month 0

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

Email Unlock 24 Hours Escrow Services Product Partnering % Old monthly premium membership 12 Month Premium Membership

£0.00

£0.00

£0.00

£0.00

£2,540.25

£4,340.25

£7,940.25

£15,140.25

£29,540.25

£58,340.25

£115,940.25

£231,140.25

£461,540.25

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£2465.00

£4565.00

£8665.00

£16767.00

£32867.50

£64967.50

£129067.50

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

£960.00

£1,920.00

£3,840.00

£7,680.00

£15,360.00

£30,720.00

£30,720.00

£152.00

£152.00

£152.00

£152.00

£152.00

£152.00

£152.00

£152.00

£152.00

£752.00

£307.00

£152.00

£152.00

£0.00

£0.00

£0.00

£15,000.00

£90,000.00

£120,000.00

£180,000.00