Final Bajaj

DEDICATED
TO MY
BELOVED PARENTS
FAMILY MEMBERS
AND
FRIENDS
Anjuman Institute Of Management Page 1

A STUDY
ON COMPANY IMAGE AND SURVEY RESEARCH TO MEASURE CUSTOMER
SATISFACTION TOWARDS BAJAJ PULSAR IN BHATKAL
With special reference to Mahamaya Motors Bhatkal

Submitted in partial fulfillment of the requirement for the
BACHELOR OF BUSINESS ADMINISTRATION COURSE

Degree course of
KARNATAKA UNIVERSITY DHARWAD
Submitted by
MOHAMMED SAQIB TAMBURI
REG.NO:05426020
Project guide
MS.SHABNAM SAVANUR
(Faculty member)
MR.VINOD BHAT
(Proprietor of Mahamaya Motors, Bhatkal)
A.H.M’S
ANJUMAN INSTITUTE OF MANAGEMENT
(Anjumanabad,Bhatkal)
2007-2008

DECLARATION
I hereby declare that this project report entitled “A study

on company image and survey research to measure customer
satisfaction towards Bajaj in Bhatkal” has been prepared by me
towards the partial requirements of Bachelor of Business
Administration course of Karnataka University, Dharwad Under the
guidance of Ms .Shabnam Savanur.
I also declare that this discretion is the result of my own

efforts and not been submitted at anytime to any university.
REG NO.05426020 MOHAMMED SAQIB TAMBURI

PLACE: BHATKAL
DATE:12/01/2008

ACKNOWLEDGEMENT
“Success is the fulfillment of your desire. It is the attainment

of your cherished goal. Therefore, to start with, you must have a
well defined and attainable goal or objective. Make up your
resources like manpower, money, materials, efforts, know-how, time
etc. in a planned manner. ”
I wish to acknowledge this report which I had prepared on

“Company image and Survey research to measure Customer
satisfaction towards Bajaj in Bhatkal”.
First of all I thank Almighty Allah, due to whose grace I was able to
prepare this report.
For the development and production of this study itself I feel a

deep sense of gratitude:
 I extend my heartfelt thanks to my beloved parents and my
dear friends and colleagues for blessing me to complete
my project.
 To the concerned authorities of Mahamaya Motors, Bhatkal for
providing an opportunity to make this project.
 To Mr. Vinod Bhat (Proprietor, Mahamaya Motors), for his kind
cooperation and support and also I like to thank Mr. Laxman
Mahali (Manager) and all those people of the firm -the
mechanics, the helpers and others who directly and indirectly
helped me during this period.
 I express my sincere thanks to our beloved Principal Prof.
Zafarulla Kokatnur and Ms. Shabnam Savanur for their valuable
support and cooperation.
MOHAMMED SAQIB TAMBURI

Contents
Page no
1. Title Page 2
2. Certificate of college 3
3. Certificate of dealer 4
4. Declaration 5
5. Acknowledgement 6
6. Contents 7
7. Project Contents 8
8. Bajaj Contents 9
9. List of Tables 10
10.List of Charts 12
11. List of Abbreviations 14
12. Bajaj Pulsar 16

CONTENTS
CHAPTER NO. TITLE PAGE NO.
1. EXECUTIVE SUMMARY 17
2. BAJAJ Distinctly Ahead
19
3. MAHAMAYA MOTORS 59
4. OBJECTIVES
71
5. METHODOLOGY
74
6. ANALYSIS AND INTERPRETATION
77
7. LIMITATIONS 98
8. FINDINGS & CONCLUSIONS
100
9. SUGGESTIONS & RECOMMENDATIONS
103

10. APPENDICES 105
11. BIBLIOGRAPHY 108

1. INTRODUCTION TO BAJAJ 19
2. KEY MILESTONES OF BAJAJ 39
3. PROMINENT AWARDS TO THE COMPANY 41
4. STOCK HISTORY 45
5. FINANCIALS AT GLANCE 47
6. SALES OF BAJAJ 48
7. GROWTH OF BAJAJ 50
8. PROMOTIONAL ACTIVITIES 51
9. PRODUCT MIX OF BAJAJ MOTORCYCLES 52
10. RATE CHART OF BAJAJ MOTORCYCLES 57
11. PRODUCTION PLANTS OF BAJAJ AUTO 58

List of Tables
Sl.no Number Title of table Page no
1. Table.1 Key milestones 39
2. Table.2.1 Product awards 41
3. Table.2.2 Other awards 42
4. Table.2.3 Safety awards 44
5. Table.3.1 Stock history 45
6. Table.3.2 Listing of stock exchanges 46
7. Table.4 Balance sheet 47
8. Table.5.1 Sales of Bajaj 48
9. Table.5.2 Exports of Bajaj 49
10. Table.6.1 Technical specifications Bajaj Pulsar 220 53
14. Table.7 Rate chart of Bajaj motorcycles 57
15. Table.8 Investments of Mahamaya motors 63
16. Table.9 Services offered by showroom 64
17. Table.10 Performance of Mahamaya Motors 69
18. Table.11 Motorcycle ownership 80
19. Table.12 Company wise ownership 81
20. Table.13 Customer rating of Bajaj auto 82
21. Table.14 Brand wise ownership of Bajaj auto 83
22. Table.15 Series wise ownership of Bajaj Pulsar 84

23. Table.16 Reasons for selecting Bajaj Pulsar 85
24. Table.17 Source of information for selecting Bajaj Pulsar 86
25. Table.18 Satisfaction level of Bajaj Pulsar owners 87
26. Table.19 Feelings of customers riding Bajaj Pulsar 88
27. Table.20 Willingness to buy Pulsar or other motorcycles 89
28. Table.21 Age wise classification of respondents 90
29. Table.22 Occupation wise classification of respondents 91
30. Table.23 Income wise classification of respondents 92
31. Table.24 Rating of Bajaj by Pulsar motorcycle and other Bajaj 93
motorcycle owners.
32. Table.25 Willingness to buy Bajaj Pulsar of those not owning 94
Pulsar
33. Table.26 Willingness to buy Bajaj those owning other 94
company’s motorcycle
34. Table.27 Age of those respondents owning and not owning 95
motorcycle.
35. Table.28 Age of those respondents owning motorcycles of 95
various companies including Bajaj’s.
36. Table.29 Age of those respondents owning only Pulsar and 95
other motorcycles of Bajaj.
37. Table.30 Occupation of all respondents owning motorcycles of 96
various companies.
38. Table.31 Occupation of those respondents owning only Pulsar 96
and other brands of Bajaj company
39. Table.32 How much respondents fall in which income group 96
and how many are owning the motorcycles.
40. Table.33 Income of respondents and how many of them own 97
motorcycles of which company.
41. Table.34 Income of respondents owning only Pulsar and other 97
motorcycles.

List of Charts
Sl.no Number Title of table Page no
1. Chart 1 Sales of Bajaj 48
2. Chart 2 Exports in volumes 49
3. Chart 3 Organisational Structure of Mahamaya 65
Motors
4. Chart 4 Total Sales of Mahamaya 69
Motors
5 Chart5 Pulsar sales of Mahamaya motors 70
6. Chart 6 Survey administration process 76
7. Chart 7 SWOT Analysis: 79
8. Chart 8.1 Classification as per ownership of 80
motorcycle

9. Chart8.2 Classification as per ownership of 80
motorcycle in percentage
10. Chart 9.1 Classification as per company-wise 81
ownership
11. Chart9.2 Classification as per company-wise 81
ownership in percentage
12. Chart 10.1 Classification based brand-wise ownership 82
of Bajaj Auto
13. Chart10.2 Classification based brand-wise ownership 82
of Bajaj Auto in percentage
14. Chart11.1 Classification based on series-wise 83
ownership of Bajaj Pulsar motorcycle
15. Chart11.2 Classification based on series-wise 83
ownership of Bajaj Pulsar motorcycle in
percentage
16. Chart12.1 Classification based on main reasons for 84
purchasing Bajaj Pulsar motorcycles
17. Chart12.2 Classification based on main reasons for 84
purchasing Bajaj Pulsar motorcycles in
percentage
18. Chart 13.1 Classification based on source of 85
information for the purchase of Bajaj Pulsar
motorcycle
19 Chart13.2 Classification based on source of 85
information for the purchase of Bajaj Pulsar
motorcycle in percentage
20. Chart 14.1 Classification based on satisfaction level of 86
Bajaj Pulsar motorcycle customers
21. Chart14.2 Classification based on satisfaction level of 86
Bajaj Pulsar motorcycle customers in
percentage
22. Chart15.1 Classification based on feelings when the 87
Bajaj Pulsar motorcycle owners ride
the bike
23. Chart15.2 Classification based on feelings when the 87
Bajaj Pulsar motorcycle owners ride
the bike in percentage
24. Chart 16.1 Classification based on overall rating of 88
Bajaj Auto
25. Chart16.2 Classification based on overall rating of 88
Bajaj Auto in percentage
26. Chart17.1 Classification based on willingnessto buy 89
Bajaj Pulsar or any of the Bajaj
Auto’s motorcycle
27. Chart17.2 Classification based on willingness to buy 89
Bajaj Pulsar or any of the Bajaj
Auto’s motorcycle in percentage
28. Chart 18.1 Classification based on age of respondent 90
29. Chart18.2 Classification based on age of respondent in 90
percentage
30. Chart 19.1 Classification based on occupation of 91
respondent

31. Chart19.2 Classification based on occupation of 91
respondent
32. Chart 20.1 Classification based on total monthly family 92
income of respondents
33. Chart20.2 Classification based on total monthly family 92
income of respondents
List of Abbreviations
Sl no Abbreviation Full form Page no
1. RNCOS Research and Consultancy Outsourcing 17
Services
2. CAGR Compound Annual Growth Rate 17
3. FY Fiscal Year 17
4. SWOT Strengths, Weakness, Opportunities, Threats 18
5. USD United States’ Dollar 20
6. DGM Deputy General Manager 21

7. CF Corporate Finance 22
8. R&D Research and Development 23
9. Engg. Engineering 23
10. CEO Chief Executive Officer 23
11. VP Vice President 23
12. KB Kawasaki Bajaj 27
13. cc Cubic centimeters 27
14. NGOs Non-Governmental Organisation 30
15. CAPART Council for Advancement of People’s Action 32
and Rural Technology
16. CRHP Comprehensive Rural Health Project 33
17. GE General Electric 37
18. ECG Electrocardiogram 37
19. DTSi Digital Twin Spark - Ignition 39
20. 4S 4 Stroke 40
21. CNBC Consumer News and Business Channel 41
22. NDTV New Delhi Television 41
23. TNS Taylor, Nelson and Sofres 41
24. ICICI Industrial Credit and Investment Corporation 41
of India
25. BBC British Broadcasting Company 41
26. NFO New Fund Offers 41
27. TPM Total Productive Maintenance 42
28. EEPC Engineering Export Promotion Council 42
29. MCCIIA Mahratta Chamber of Commerce, Industries 42
and Agriculture
30. FICCI Federation of Indian Chambers of Commerce 43
and Industry
31. CII Confederation of Indian Industries 44
32. BSE Bombay Stock Exchange 45
33. NSE National Stock Exchange 45
34. EBITDA Earning Before Interest,Taxes,Depreciation & 50
Amortization
35. Ps Pistons 53
36. Kw Kilowatt 53
37. rpm Revolutions per minute 53
38. mm millimetres 53
39. V volts 53
40. AC Alternating current 53
41. DC Direct current 53
42. HP Horse power 61
43. Kms. Kilometres 64
44. TVS TV Sundaram 66

1.Executive Summary:
Indian Automobile Sector - A Booming Market:
"Indian Automobile Sector - A Booming Market", a market research report by

RNCOS1, focuses on the growing Indian auto market. This report helps clients
to analyze the leading-edge opportunities and the driving factors that are critical
for the success of auto industry in India. Detailed market analysis helps the
potential investors to plot a route through the evolving Indian auto industry.
Indian 2-wheeler industry is the second largest in Asia after China. The
production of 2-wheelers grew at a CAGR 2 of 14.6% from FY3 2001 to FY
2006. Most of the Indians still prefer fuel-economic motorcycles, but rise in
disposable incomes has opened the roads for sporty motorcycles in India.
Despite impressive growth, automobile penetration rate is still low in India. As
India is an economically growing country, there exists a huge untapped growth
potential for the automobile manufacturers.
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading
Corporation Private Limited. The Groups' principal activity is to manufacture
two and three wheeler vehicles. The Group operates in three segments, which
are Automotive, Insurance and Investment and Others. The Bajaj Group is
amongst the top 10 business houses in India. Bajaj Auto, is ranked as the
world’s fourth largest two- and three- wheeler manufacturer and the Bajaj brand
is well-known in over a dozen countries in Europe, Latin America, the US and
Asia. Jamnalal Bajaj, founder of the group. His son, Kamalnayan Bajaj, then 27,
took over the reins of business in 1942. The present Chairman and Managing
Director of the group, Rahul Bajaj, took charge of the business in 1965.
Most know Bajaj Auto is India's second-most popular two-wheeler brand
and the top three-wheeler brand. But what's less known is that it enjoys a similar
position in most countries it exports to - in some, it's even the top brand.
In November 2001 Bajaj Auto launched in the premium bike segment
‘Pulsar’.

Key Findings
 Market presence of Bajaj
 Customer perception of quality and style
 Market share of Bajaj
 Customer perception of quality and style towards Bajaj
 Most effective factor for influencing the customers to buy Bajaj Pulsar
Key Issues and Facts:

 To determine the effects of the company image on the sales.
 To understand customer attitude towards Bajaj motorcycles and Bajaj
auto.
 To measure customer satisfaction of Bajaj pulsar motorcycle owners.
 To know the market share of Bajaj auto in Bhatkal .
 To predict the boom of automobile industry.
 To know the tastes and preferences of people of Bhatkal when it
comes to motorcycles.
 To find the reasons for buying Pulsar motorcycle.
 What opportunities and challenges are there for Bajaj.
Key Players:
The key players in the Indian auto industry are Bajaj Auto Limited, Hero
Honda Motor Limited, TVS , Honda, Kinetic and Motor Company Limited.
Research Methodology Used:

Information Sources:
The information has been collected from two source i.e. primary data and
secondary data. Primary data was collected from the dealer and through
questionnaire and personal interview. The secondary information has been
compiled from various authentic and reliable sources like Books, Newspapers,
Trade Journals ,Industry portals, Government Agencies, Trade associations etc.
Analysis Method:
Methods like SWOT4 Analysis and Simple random sampling have been used in
the report for a prudent analysis.

2.BAJAJ Distinctly Ahead
COMPANY’S HISTORY:
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading
Corporation Private Limited. It started off by selling imported two- and three-
wheelers in India. In 1959, it obtained license from the Government of India to
manufacture two- and three-wheelers and it went public in 1960. In 1970, it
rolled out its 100,000th vehicle. In 1977, it managed to produce and sell
100,000 vehicles in a single financial year. In 1985, it started producing at Waluj
in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a
single financial year. In 1995, it rolled out its ten millionth vehicle and produced
and sold 1 million vehicles in a year.
Company Profile:
Bajaj Auto Limited.

The Groups' principal activity is to manufacture two and three wheeler
vehicles. Other activities of the group include insurance and investment
business. The Group operates in three segments, which are Automotive,
Insurance and Investment and Others. It has a network of 498 dealers and over
1,500 service dealers and 162 exclusive three-wheeler dealers spread across the
country.

About Bajaj
The Bajaj Group is amongst the top 10 business houses in India. Its footprint
stretches over a wide range of industries, spanning automobiles (two-wheelers
and three-wheelers), home appliances, lighting, iron and steel, insurance, travel
and finance. The group’s flagship company, Bajaj Auto, is ranked as the world’s
fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-
known in over a dozen countries in Europe, Latin America, the US and Asia.
Founded in 1926, at the height of India's movement for independence from the
British, the group has an illustrious history. The integrity, dedication,
resourcefulness and determination to succeed which are characteristic of the
group today, are often traced back to its birth during those days of relentless
devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close
confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as
his son. This close relationship and his deep involvement in the independence
movement did not leave Jamnalal Bajaj with much time to spend on his newly
launched business venture.
His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He
too was close to Gandhiji and it was only after Independence in 1947, that he
was able to give his full attention to the business. Kamalnayan Bajaj not only
consolidated the group, but also diversified into various manufacturing
activities.
The present Chairman and Managing Director of the group, Rahul Bajaj, took
charge of the business in 1965. Under his leadership, the turnover of the Bajaj
Auto the flagship company has gone up from Rs.72 million to Rs.46.16 billion
(USD5 936 million), its product portfolio has expanded from one to and the
brand has found a global market. He is one of India’s most distinguished
business leaders and internationally respected for his business acumen and
entrepreneurial spirit.

Management Profile:
Rahul Bajaj
Chairman
Rahul Bajaj is an honours Graduate in Economics and Law and a Business
Graduate from the Harvard Business School. He was appointed Chief Executive
Officer of Bajaj Auto in 1968 and took over later as Head of the Bajaj Group of
companies.
Madhur Bajaj
Vice Chairman.
After graduating in Commerce, Mr. Bajaj did his MBA from Lausanne,
Switzerland. Joined as DGM6 in March 1983, took over as General Manager -
Aurangabad Division in June 1986, as its Chief Executive in October 1988,
became President of Bajaj Auto in September 1994, Executive Director in May
2000 and is Vice Chairman since July 2001.
Rajiv Bajaj
Managing Director
Rajiv Bajaj, who took charge as Managing Director on 1st April 2005, is a
Mechanical Engineer from Pune University. He later did his Masters in
Manufacturing Systems Engineering from the University of Warwick. He Joined
as Officer on Special Duty in 1990, took over as General Manager (Products) in
February 1993, Vice President (Products) in June 1995, President in May 2000,

President & Whole Time Director in March 2002 and as Joint Managing
Director in March 2003.
Sanjiv Bajaj
Executive Director
Mr. Sanjiv Bajaj, who took charge as the Executive Director in April 2004, is a
Mechanical Engineer from Pune University. He obtained a Masters Degree in
Manufacturing Systems from the University of Warwick and an MBA degree
from Harvard Business School. Mr. Sanjiv Bajaj joined as an Officer on Special
Duty in 1994, took over as the General Manager (CF 7) in 1997 and Vice
President (Finance) in April 2001.

Abraham Joseph Pradeep Shrivastava S Sridhar C P Tripathi
VP (R&D8) President(Engg9) CEO10(2 Wheeler) VP11 (Corporate)
R C Maheshwari Rakesh Sharma Ranjit Gupta

CEO(Commercial Vehicles) CEO(International Business) VP(Insurance)
N H Hingorani Kevin P D'sa V S Raghavan K Srinivas

VP(Commercial) V P (Finance) VP (Corporate Finance) VP (HR12)
S Ravikumar J. Sridhar
VP (Business Development) Company Secretary

Group Companies:
Bajaj Auto is the flagship of the Bajaj group of companies. The group comprises
of 27 companies and was founded in the year 1926. The companies in the group
are:
Bajaj Auto Ltd.
Mukand International Ltd.
Mukand Ltd.
Mukand Engineers Ltd.
Bajaj Electricals Ltd.
Mukand Global Finance Ltd.
Bajaj Hindustan Ltd.
Bachhraj Factories Pvt. Ltd.
Maharashtra Scooters Ltd.
Bajaj Consumer Care Ltd.
Bajaj Auto Finance Ltd.
Bajaj Auto Holdings Ltd.
Hercules Hoists Ltd.
Jamnalal Sons Pvt. Ltd.
Bajaj Sevashram Pvt Ltd.
Bachhraj & Company Pvt. Ltd.
Hind Lamps Ltd.
Jeevan Ltd.
Bajaj Ventures Ltd.
The Hindustan Housing Co Ltd.
Bajaj International Pvt Ltd.
Baroda Industries Pvt Ltd.
Hind Musafir Agency Pvt Ltd.
Stainless India Ltd.
Bajaj Allianz General Insurance Company Ltd.
Bombay Forgings Ltd.

Bajaj Allianz Life Insurance Company Ltd.
Presence
 Distribution network covers 50 countries

 250,204 units exported in 2005-06
 Dominant presence in Sri Lanka, Colombia, Bangladesh, Mexico, Central
America, Peru and Egypt
 Largest exporter of three-wheelers; over 75,297 units exported in 2005-06
 All products customized as per market needs
 27 per cent growth in total exports over 2004-05

Quality Policy
We at Bajaj Auto continue to firmly believe in providing the customer Value for
money, for years through our products and services. This we shall maintain and
improve.
In our decision making, quality, safety and service will be given as much
consideration as productivity, cost and delivery.
Quality shall be built into every aspect of our work life and business operations.
Quality improvements and customer satisfaction shall be the responsibility of
every employee.
TPM Policy
We at Bajaj Auto adopt Total Productivity Maintenance as a means of creating a
safe and participative work environment in which all employees target the
elimination of losses in order to continuously enhance the capacity, flexibility,
reliability and capability of its processes, leading to higher employee morale
and greater organizational profitability.
Kawasaki
Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan to
produce a range of the latest, state-of-art two-wheelers in India. Since the tie-up
in 1986, Bajaj Auto has launched KB12100, KB RTZ, KB125, 4S, 4S Champion,
Boxer, Caliber, Caliber115, Wind125 and India's first real cruiser bike, the
Kawasaki Bajaj Eliminator.
A Fortune 500 company with a turnover of USD 10 billion (Rs. 45,840 crore),
Kawasaki Heavy Industries has crafted new technologies for over a hundred
years. These technologies have redefined space systems, aircrafts, jet engines,
ships, locomotive, energy plants, construction machinery, automation systems,
apart from a range of high quality, high reliability two-wheelers.
Kawasaki has given the world its legendary series of 600-1200cc 13 Ninja and
1600 Vulcan bikes. Straight from Kawasaki design boards, the Kawasaki Bajaj
Eliminator redefines the pleasure of "biking" in looks as well as performance.

HR
Recruitment Policy
Bajaj Auto is an equal opportunity employer. Selection is based strictly on
individual merit.
A large number of our recruits are fresh engineers and MBAs. Natural attrition
is usually taken care of by promotions and horizontal movements within the
organization to provide career opportunities for our employees. Occasionally,
specific skill-sets may warrant lateral recruitment.
Entry level Recruitment

Engineers:
We recruit Engineering Graduates from reputed institutes from all over India.
Bajaj Auto enjoys an excellent reputation with all National Institutes of
Technology ( NITs) and is among the preferred employers for on-campus
recruitment. The selection process comprises a written test in technical,
analytical and logical reasoning, group discussion and personal interview.
Management Graduates:
We recruit management graduates from reputed management institutes all over
India. The selection procedure comprises a written test in analytical and logical
reasoning, group discussion and personal interview.
All entry-level selections are made through on-campus recruitment only.
After recruitment, new entrants undergo a thorough induction-training
programmes before their placement in the company. Departments are allocated
on the basis of the individual recruit’s aptitude and our requirements. Usually,
after completing two years of service they are provided opportunities for job-
rotation.
Work Culture
Our work culture supports and enhances our brand. The Bajaj brand signifies
excitement. Bajaj strives to inspire confidence through excitement engineering.
The culture is built on core values of learning, innovation, perfection, speed and
transparency. Facilitative leadership style helps in developing leaders at all
levels and establishes accountability.

Our Brand Values
We live our brand by its values of Innovation, Perfection, and Speed.
Bajaj will be distinctly ahead through excitement engineering.
Innovation is how we create the future. It is a value that provokes us to reach
beyond the obvious in pursuit of that which exceeds the ordinary.
Perfection is how we set new standards. It is a value that exhibits our
determination to excel by endeavoring to establish new benchmarks all the time.
Speed is how we convey clear conviction. It is a value that keeps us sharply
responsive, mirroring our commitment towards our goals and processes.
Competency Building
Bajaj Auto has a very flat organization structure with three management levels.
Each level represents a specific role and hence needs relevant competencies.
Competency building at Bajaj Auto is a combination of development for current
and future roles.
We cater to these needs by using interventions like development centres, need-
based training and job-rotation plans. We use different methods of imparting
training like lectures, group-discussions, role-plays, seminars, outbound
training, assignments and on-the-job tasks.
Compensation Philosophy
We strive to be amongst the top quartile in our compensation structure.
Competence and performance are the key drivers of our compensation policy. A
significant part of the compensation is in the form of variable pay linked to the
individual’s and the organization’s performance.

Community Initiatives
Bajaj in the community
Bajaj Auto is committed to nation-building and contributing to the uplift and
development of the weaker sections of society. This is a legacy of our founders,
Jamnalal and Kamalnayan Bajaj. Because of their close links with Mahatma
Gandhi and the freedom struggle, they sincerely believed that as businessmen
they were trustees of the community and the profits they earned must be
ploughed back for the development of the community.
 Jankidevi Bajaj Gram Vikas Sanstha (JBGVS)
 Samaj Seva Kendra
 Kamalnayan Bajaj Hospital
Jankidevi Bajaj Gram Vikas Sanstha (JBGVS)

Bajaj Auto’s philanthropic activities among the rural poor are carried out by a
trust, the Jankidevi Bajaj Gram Vikas Sanstha (JBGVS). This trust was formed
15 years ago by Ramkrishna Bajaj in memory of his mother, Jankidevi Bajaj.
JBGVS acts as a catalyst to development at the grass root level in 32 villages
around Bajaj Auto’s Pune and Aurangabad plants.
Vision Statement of JBGVS

JBGVS is a non-political and secular organisation, which strives to improve the
quality of life of the rural poor by creating self employment opportunities at the
grass-root level, through the use of appropriate technologies, in harmony with
nature.
Focus
The trust initiates sustainable, integrated development through long term
projects in rural health, hygiene and sanitation, education and adult literacy,
improving agricultural and livestock yield, watershed development and
women’s empowerment. Through its poverty alleviation schemes, the trust
provides micro credit and income generation opportunities for the poor. These
projects have a positive impact on the quality of rural living standards.
Under the auspices of the ‘model village scheme’ of the Maharashtra
Government, JBGVS has assisted the development of several villages in the last
five years. Under this scheme, NGOs14, public institutions, colleges, hospitals,
local self-government bodies and state government departments for agriculture

and horticulture, work together to bring about a holistic and sustainable
improvement in rural living conditions.
JBGVS is now expanding its reach to a larger constituency of rural communities
to help them improve the quality of their life. The trust is stepping up its
projects encompassing agricultural extension services, lift irrigation,
environmental sanitation, veterinary services, health and education. The scope
of the women’s self help groups is simultaneously being expanded to undertake
a larger variety of income generation projects which help in raising and
improving standards of living.
Implementation strategy
(1) To ensure the involvement of our rural constituents, JBGVS relies on a
participatory approach in implementing all its projects.
(2) In addition, the trust secures the participation of local elected bodies like the
gram panchayat (village council), co-operative societies, women’s and youth
bodies in decision making.
(3) JBGVS will undertake large-scale manpower development projects in
agriculture, animal husbandry, dairy, horticulture, health, education and income
generation projects to accelerate the pace of development activities.
Highlights - 2002-2003
Putting a Smile on the Face of Rural India!
JBGVS works at the grassroots level in 21 villages of Khed and Maval Talukas
of Pune District and 3 villages of Aurangabad district, Maharashtra.
The philanthropic activities under implementation here, aim an integrated

development of these villages through women empowerment, income
generation, health programmes, agricultural extension, animal husbandry,
watershed development, drinking water schemes, sanitation and education. The
beneficiaries are 3200 families - comprising a population of about 18,000
villages.

AGRICULTURE
Village Pond - Inglun (Andra Maval)
This pond has seen the light of day through the coordinated efforts by JBGVS,
the Government and the villagers themselves. The approximate capacity of this
pond is 16,000 sq.mt and it will irrigate about 8 hectares of land by percolation,
thus enabling the farmers to boost their yield.
KT Weir Kanhewadi Budruk (Khed)

This Kolhapur type bund has been constructed under the 'Adarsh Gaon' scheme.
The bund was constructed within three months and will help farmers irrigate 15
hectares land.
Farm Bunding - Bokud Jalgaon (Aurangabad)

Twenty four hectares of farm land was levelled and bunds raised to prevent
erosion of top soil and retain and percolate rain water in the farms for better
cultivation.
Integrated Pest Control

Integrated Pest Control was introduced in villages or Maval Taluka of Pune to
minimize the pest menace on paddy crop.
Watershed Development - Karla (Maval)

CAPART15, New Delhi, has sanctioned a 4 years watershed development project
in seven villages in an around Karla.
Demonstration Plot
JBGVS introduced a new technique for crop yield improvement at Bokud
Jalgaon in Aurangabad.

WOMEN EMPOWERMENT AND INCOME GENERATION
Catering Equipment Service - (Kusur village, Andra Maval)
A Self Help Group of Kusur village purchased a set of catering equipment out
of their savings which is being rented out to villagers during weddings and other
functions. This is now an example of entrepreneurship by women for other
groups to emulate.
Mahila Melava (Gahunje, Maval Taluka)

Such Mahila Melavas are held once a year in our villages, which help women to
develop their personality.
SELF HELP GROUPS

• There are 90 Self Help Groups formed with the guidance of JBGVS, who have
saved upto Rs. 15 lakhs.
• Training programmes for personality development, social awareness, banking,
decision making and income generation are also conducted for women by these
groups.
COMMUNITY HEALTH
Health Workers
Sixteen health workers have been engaged from amongst the village women to
take care of minor illnesses, sanitation, nutrition, medical emergencies, hygiene
and family planning. They were put through a training programme conducted by
the C.R.H.P.16, Jamkhed.
Mobile Clinics
Once a fortnight, a mobile clinic visits 13 villages to diagnose minor illnesses
and dispense medicines. Serious cases are referred to various hospitals. Health
campus too is conducted regularly through these mobile clinics.

ANIMAL HUSBANDRY
JBGVS provides veterinary services to villages to Khed and Maval Taluka.
Kapila Dairy
This project was successfully completed at Saindane Thakarwadi, Khed Taluka,
for fifty beneficiary families with help from CAPART.
Aiding Dairy Start-ups

Villagers from Kunewadi in Andra Maval were encouraged to procure buffaloes
with financial help extended by JBGVS, and start dairy business.
Expansion Plans
Drinking water
To overcome the shortage of drinking water in rural areas, JBGVS has
undertaken a new project to deepen and repair village wells, install hand-pumps
and simple water purification systems at water supply points and initiate village
level rain-water harvesting schemes.
Health and medical services

The trust is accelerating its pace of medical intervention projects to combat
malnutrition, vitamin deficiency, leprosy, tuberculosis and other diseases by
increasing the frequency of its village health camps and preventive health and
maternity care, family planning camps.
Rural sanitation
JBGVS is expanding into sanitation awareness projects to motivate villagers to
take up construction of low cost toilets, soak-pits and other facilities for
hygienic disposal of human and animal waste.
Veterinary projects
The trust’s emphasis is on improving the health of livestock resources, through
vaccination and medical camps along with facilities for artificial insemination to
raise high yielding crossbreeds.

Lift irrigation
The trust has helped to bring vast tracts of unproductive land under cultivation
by providing expertise to farmers to initiate lift irrigation projects. It also assists
them in raising finances for these projects through banks and other agencies.
Agriculture extension
JBGVS educates farmers on the use of improved, high yielding seeds and
modern methods of cultivation. It will soon provide expertise in vermiculture,
floriculture, and sericulture techniques and growing nutritious varieties of
fodder.
Water conservation
The trust promotes various techniques of watershed development depending on
the local terrain and topography to maximize water availability for irrigation by
facilitating consultative interaction between village representatives and various
government agencies.
Tree plantation
JBGVS has been assisting village level afforestation projects on unused public
land to combat soil degradation, scarcity of fuel and fodder scarcity caused by
the denudation of forests. This project will be extended to a larger number of
villages.
Model village scheme

The state government of Maharashtra has recognized the efforts of JBGVS in
promoting integrated development in rural areas under the government’s ‘model
village scheme’. The trust has adopted five villages, which have been developed
as model villages.
Village infrastructure
Since village infrastructure development has long-term effect on village
communities the trust helps villages to take up need-based, construction of
nurseries and crèches and low-cost housing projects.
Community development
The trust will extend its reach to a larger number of villages through regular
village level meetings and video shows to spread awareness and motivate

villages to adopt women’s development and leadership, modern agricultural
practices and watershed development.
Cultural initiatives
To strengthen communal amity in the villages, the trust encourages community
prayer meetings, bhajan (devotional hymns) competitions, reinforcing messages
through puppet shows and study tours. Local youth clubs are encouraged to
organize sports and cultural events.
Women’s development
JBGVS’s women volunteers assist village women to organise themselves into
self-help groups to articulate issues of common concern and address themselves
in finding solutions to their problems pertaining to education and health.
Training & study tours

Training forms an integral part of all JBGVS activities. Training programmes
are conducted at three levels — village residents, village animators and JBGVS
staff. Before initiating new field programmes, staff undergo appropriate
capability development programmes. Subsequently, training is cascaded to local
village animators and, through them, to individual village residents. This helps
ensure a consistently high rate of success of all JBGVS projects.
To convince villages to adopt new techniques in agriculture, water resource
management, livestock development, etc, study tours for village residents are
organized to model villages where such projects have been implemented
successfully.
Project monitoring
JBGVS has an elaborate follow-up and monitoring mechanism for all its
programmes, which functions at three levels. On the field, project organizers
conduct weekly monitoring sessions with the field staff. The executive trustee
and secretary of the trust meet the staff at each project every fortnight to
evaluate its implementation. Finally, the chairman and the board of management
of JBGVS appraise themselves of the progress of the project every quarter
Samaj Seva Kendra

Social activities in semi urban areas on the outskirts of Pune are undertaken by
the Samaj Seva Kendra (SSK), set up by Bajaj Auto in 1975 . SSK provides

local industrial workers with opportunities for self development, education,
healthcare, sports and recreation. It involves local institutions and municipal
bodies, local Rotary Clubs and NGOs in its activities.
SSK has helped empower wives of factory workers by providing them earning
opportunities. Last year, its Laxmi Mahila Cooperative Credit Society (started in
1990) earned Rs 1 lakh by supplying chapattis, prepared by its members, to
industrial canteens. SSK also organises weekly medical consultation and health
awareness programmes, child and adult education, vocational training and
personality development programmes, leisure and recreational facilities for
women.
Kamalnayan Bajaj Hospital
A modern, 135-bed hospital at Aurangabad in Western Maharashtra, the

Kamalnayan Bajaj Hospital provides high-quality secondary and tertiary
healthcare and specialist facilities under one roof.
Its panel of renowned full-time consultants provides comprehensive multi-
specialty care and advanced surgical procedures such as coronary artery bypass,
beating heart graft surgeries, joint replacements, complex neurosurgical
procedures, kidney transplants. The hospital's well-designed suite of five
operation theatres is equipped to cater to complex surgical procedures.
The hospital has state-of-the-art facilities like a cardiac catheterization lab,
advanced spiral computer topography (CT) scanner, a colour doppler — all
from GE17 Medical Systems — a Mac 5000-series stress test machine, a holter
monitor from GE-Marquette, ultra-touch dialysis equipment from Baxter and an
advanced reverse osmosis plant.
A well-equipped, 26-bed multi-specialty intensive care unit (ICU) provides
emergency and post-operative care that is on par with the best in the country.
The hospital has a critical-care ambulance (a hospital on wheels) with a
defibrillator, portable ventilator, pulse oximeter, ECG 18 machine and
Glucometer. The ambulance is attended round the clock by a physician, a nurse
and support team of qualified paramedics.
The hospital’s facilities range from spacious and hygienically maintained

general wards with all essential amenities to large deluxe rooms furnished with
sofas, telephones, refrigerator, television and a small kitchenette. For relatives
of patients, the hospital provides guesthouse facilities and a professionally
managed cafeteria. The large hospital campus with its wide open spaces,
pleasing landscape, ample parking are meticulously maintained.
The hospital offers a specially designed health insurance and annual medical
check-up plan in association with Bajaj Allianz General Insurance, which
provides cash-less hospitalization and treatment.

3. KEY MILESTONES OF BAJAJ
Table.1
2007
April Bajaj Auto Commissions New Plant at Pantnagar, Uttarakhand
February 200 cc Pulsar DTS19-i launched
January Bajaj Kristal DTS-i launched
2006
April Bajaj Platina launched
2005
December Bajaj Discover launched
June Bajaj Avenger DTS-i launched
February Bajaj Wave DTS-i launched
2004
October Bajaj Discover DTS-i launched
August New Bajaj Chetak 4 stroke with Wonder Gear launched
May Bajaj CT 100 Launched
January Bajaj unveils new brand identity, dons new symbol, logo and brandline
2003
October Pulsar DTS-i is launched.
October 107,115 Motorcycles sold in a month.
July Bajaj Wind 125,The World Bike, is launched in India.
February Bajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle segment.
2001
November Bajaj Auto launches its latest offering in the premium bike segment ‘Pulsar’.
January The Eliminator is launched.
2000
The Bajaj Saffire is introduced.
1999
Caliber motorcycle notches up 100,000 sales in record time of 12 months.
Production commences at Chakan plant.
1998
June 7th Kawasaki Bajaj Caliber rolls out of Waluj.
July 25th Legend, India’s first four-stroke scooter rolls out of Akurdi.
October Spirit launched.
1997
The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced.
1995

Nov29 Bajaj Auto is 50.
Agreements signed with Kubota of Japan for the development of diesel engines for three-
wheelers and with Tokyo R&D for ungeared Scooter and moped development.
The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth vehicle.
One million vehicles were produced and sold in this financial year.
1994
The Bajaj Classic is introduced.
1991
The Kawasaki Bajaj 4S20 Champion is introduced.
1990
The Bajaj Sunny is introduced.
1986
The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced.
500,000 vehicles produced and sold in a single financial year.
1985
November 5 The Waluj plant inaugurated by the erstwhile President of India, Shri Giani Zail Singh.
Production commences at Waluj, Aurangabad in a record time of 16 months.
1984
January 19 Foundation stone laid for the new Plant at Waluj, Aurangabad.
1981
The Bajaj M-50 is introduced.
1977
The Rear Engine Autorickshaw is introduced.
Bajaj Auto achieves production and sales of 100,000 vehicles in a single financial year.
1976
The Bajaj Super is introduced.
1975
BAL & Maharashtra Scooters Ltd. joint venture.
1972
The Bajaj Chetak is introduced.
1971
The three-wheeler goods carrier is introduced.
1970
Bajaj Auto rolls out its 100,000th vehicle.
1960
Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi Plant.
1959
Bajaj Auto obtains licence from the Government of India to manufacture two- and three-wheelers.
1948
Sales in India commence by importing two- and three-wheelers.
1945
Nov 29 Bajaj Auto comes into existence as M/s Bachraj Trading Corporation Private Limited.
4. PROMINENT AWARDS TO
THE COMPANY

Table 2.1
Product Award Year By
Bajaj Pulsar DTS-Fi - Bike of the Year 2007 CNBC-TV1821 Autocar Auto Awards
Bajaj Platina 100cc - Bike of the Year 2007 NDTV 22 Profit Bike India
Mr. Rajiv Bajaj - Man of the year 2005 2005 Autocar Professional
Mr. Rajiv Bajaj - Automotive Man of the year 2005 2005 Bike India & NDTVIndia
Bajaj CT 100 - Motorcycle Total Customer 2005 TNS23 Automotive
Satisfaction Study 2005
Bajaj Discover DTS-i - Bike of the Year 2005 2005 OVERDRIVE Awards 2005
Bajaj Discover DTS-i - Indigenous Design of the 2005 OVERDRIVE Awards 2005
Year 2005
BAJAJ AUTO - Bike Maker of the Year 2004 2004 ICICI24 Bank OVERDRIVE Awards 2004
DTS-i Technology - Auto Tech of the Year 2004 2004 ICICI Bank OVERDRIVE Awards 2004
Bajaj Pulsar DTS-i Bike of the Year 2004 2004 ICICI Bank OVERDRIVE Awards 2004
Wind 125 Two Wheeler of the Year 2004 2004 CNBC AUTOCAR Awards 2004
Wind 125 Bike of the Year 2004 2004 Business Standard Motoring
Bajaj Pulsar 180 DTS-i BBC World Wheels 2003 BBC25 World Wheels Award 2003
Viewers Choice Two Wheeler of Year 2003
Bajaj Pulsar 180 DTS-i BBC World Wheels Award 2003 BBC World Wheels Award 2003
for Best Two Wheeler between Rs 55,000 to Rs
70,000
Bajaj Pulsar 150 DTS-i BBC World Wheels Award 2003 BBC World Wheels Award 2003
for Best Two Wheeler between Rs 45,000 to Rs
55,000
Bajaj Boxer AT KTEC BBC World Wheels Award 2003 BBC World Wheels Award 2003
for Best Two Wheeler under Rs 30,000
Bajaj Pulsar - Motorcycle Total Customer 2003 NFO26 Automotive
Satisfaction Study
Bajaj Pulsar - Bike of the year 2003 ICICI Bank OVERDRIVE Awards 2003
Bajaj Pulsar - Most exciting bike of the year 2002 OVERDRIVE Awards
Bajaj Eliminator - Bike of the year 2002 OVERDRIVE Awards
Bajaj Eliminator - Most exciting bike of the year 2001 OVERDRIVE Awards

Table 2.2
Award Year By
Chakan Plant Super Platinum Award for Manufacturing 2006-07 Frost and Sullivan
Excellence
Chakan & Waluj Plants Audit Passed for TPM Excellence 2006-07 TPM27
Award
Bikemaker of the Year 2006-07 Overdrive Awards
Bike Manufacturer of the Year 2007 2006-07 NDTV Profit Bike India
All India Trophy for Highest Exporter 1998-99 EEPC28
Focus LAC Award for Outstanding Performance 1998-99 India Trade Promotion Organisation
Export Excellence 1998-99 EEPC
Certificate of Merit 1998-99 India Trade Promotion Organisation
Award for Export Excellence 1997-98 EEPC
Export Excellence 1997-98 MCCIIA29
All India Trophy for Highest Exporter 1997-98 EEPC
Top Exporter Shield - Western Region 1996-97 EEPC
Export Excellence 1996-97 MCCIA
Regional Top Exporter - Large Scale Manufacturer 1995-96 EEPC
Highest Export Performance 1995-96 EEPC
Outstanding Export Performance 1995-96 Government of India, Ministry of
Commerce
Export Excellence Award 1995-96 MCCIA
Top Exporter Shield - Western Region 1995-96 EEPC
Certificate of Merit 1995-96 Government of India, Ministry of
Commerce
Regional Top Exporter - Large Scale Manufacturer 1994-95 EEPC
All India Special Shield - Consumer Durables Exporter 1994-95 EEPC
National Export award for Outstanding Performance 1994-95 Government of India, Ministry of
Commerce
Western Region Top Export Award 1994-95 EEPC
All India Special Shield - Consumer Durables 1994-95 EEPC
Regional Special Shield - Capital Goods Category 1993-94 EEPC
Capital Goods Export 1992-93 EEPC
Regional Special Shield - Capital Goods Category 1990-91 EEPC
Certificate of Export Excellence 1986-87 EEPC
Certificate of Export Recognition 1980-81 EEPC
Certificate of Merit 1978-79 Government of India, Ministry of
Commerce

Export Promotion 1976 FICCI30
Golden Jubilee Export Year Award 1976 FICCI
Export Excellence 1975-76 EEPC
Table 2.3
Safety Award Year By

Meritorious Performance in Industrial Safety 2001 National Safety Council
for three consecutive years
Certificate of Excellence 2001 National Safety Council
Achieving Lowest Average Frequency Rate 2001 National Safety Award
Achieving Longest Accident-free Period under 1999 National Safety Council
Heavy Engineering Industries Group
Achieving Longest Accident-free Period under 1998 Council of Industrial Safety
Achieving Lowest Frequency Rate under 1997 Council of Industrial Safety
Achieving Longest Accident-free Period under 1997 Council of Industrial Safety
Longest Accident-free Period 1992 Council of Industries, Mumbai
Best Safety Performance 1989 CII31
Longest Accident-free Period 1987 National Safety Council
5.STOCK HISTORY
Table.3.1

BSE32
NSE33
Table.3.2

6. FINANCIALS AT GLANCE

Table.4
7. SALES OF BAJAJ

Table 5.1
SALES (Nos.)
2005-06 2004-05 Change
Motorcycles 1,912,306 1,449,710 32%
2-Wheelers 2,029,176 1,602,646 27%
3-Wheelers 252,054 222,053 14%
Total 2,281,230 1,824,699 25%
Exports (out of the above) 250,204 196,710 27%
SALES( in units)
Chart 1
Motorcycles
(a) Motorcycle sales continue to outgrow the industry – 32% growth v/s
industry
growth of 19%.
(b) Market share in Motorcycles improved from 28% in 2004-05 to 31% in
2005-06.

Exports
(a) Exports in volumes and value are tabulated in the table given below:
Table.5.2
2004-05 2005-06 Change
Total 2-Wheelers 130,945 174,907 34%
Total 3-Wheelers 65,765 75,297 14%
Grand Total 196,710 250,204 27%
Value 6,949 8,990 29%
Rs in million
(b) Bajaj Auto continues to be the ‘NUMBER ONE’ exporter of 2&3-wheelers.

(c) Over 100,000, 2&3-wheelers sold in Sri Lanka. Market leader in Central
America accounting for over 50% of motorcycles sold.
(d) Joint Venture Company with majority equity holding to be set-up in
Indonesia in Q2/ 2006-07.
Exports in volumes
Chart 2

7. GROWTH OF BAJAJ
HIGHLIGHTS OF THE YEAR
 Motorcycles sales – 1.91 million – 32% - well above industry

growth of 19%.
 2 & 3-Wheeler sales – 2.28 million – 25%
 Turnover Rs. 81.06 billion: 28%
 Operating EBITDA34 Rs. 13.69 billion – 47%
 Operating EBITDA margin 17.9% – 220 basis point
 Profit before tax Rs. 15.81 billion – 45%
 Net profit Rs. 11.23 billion – 47%

8. PROMOTIONAL ACTIVITIES:
With a wide distribution network globally, it clearly shows Bajaj

represents India in the automobile sector especially in two-wheelers. The
brand name Bajaj is enough for its promotion. Bajaj has not endorsed any of
the celebrity as its brand ambassador but once it has introduced Hollywood
star Jackie Chan in one of its TV ads.
Bajaj doesn’t spend much on television promotion but whenever it
launches a new product it advertises intensively through all medium such as
TV, radio, newspapers, magazines etc.
Advertisement campaigns like Hamara Bajaj in 90s and Buland Bharat ki
Buland tasveer left its mark in Indian ad industry and up to some extent these
ads have worked for Bajaj.

9. PRODUCT MIX OF BAJAJ MOTORCYCLES

Bajaj Pulsar 220 DTS-i:
Table.6.1
Engine
Type 4-stroke, DTS-i, Oil cooled Fuel Injection
Displacement 220 cc
Max Power 20 PS35 (14.76 KW36) @ 8500 rpm37
Max Torque 19.12 Nm @ 6500 rpm
Suspension
Front Telescopic forks 130 mm38 stroke
NitroX gas assisted Hydrolic shock
Rear
Absorbers.
Brakes
Front 260 mm disc
Rear 230 mm disc
Tyres
90/90 x 17” Tubeless tyre, shod on aluminium
Front
alloy wheels
120/80 x 17” Tubeless tyre, shod on
Rear
aluminium alloy wheels
Fuel Tank
Full 15 Lts ( 2 liters of usable reserve)
Electricals
System 12V39 AC40 + DC41
Headlamp 35/35W clear lens type with 2 pilot lamps

Dimensions
Wheelbase 1350 mm
Weight 150 kg
Table.6.2
Engine
Type 4-stroke, DTS-i, Oil cooled
Displacement 198.8 cc
Max Power 18 Ps / 13.25 Kw
Max Torque 1.75 kgm / 17.17 Nm
Suspension
Front Telescopic forks 135 mm stroke
Triple rate spring, 5 way adjustable, gas
Rear
charged NitroX shock absorbers
Brakes
Front 260 mm hydraulically operated disc brake
Rear Mechanically expanding 130 mm drum type
Tyres
90/90 x 17” Tubeless tyre , shod on
Front
120/80 x 17” Tubeless tyre, shod on
Rear
Fuel Tank
Full 15 Lts ( 2 liters of usable reserve)

Electricals
System 12V AC + DC
Headlamp 35/35W clear lens type with 2 pilot lamps
Dimensions
Wheelbase 1345 mm
Weight 145 Kg
Table.6.3
Engine
Type 4-stroke,DTS-i , aircooled
Displacement 178.6cc
Max Power 12.15 kW(16.51Ps)
Max Torque 15.22Nm
Suspension
Front Telescopic forks 135mm stroke
Triple rated spring, 5 ways adjustable
Rear
NitroX Shockabsorbers
Brakes
Front 240mm hydraulically operated disc brakes
Rear Mechanically expanding 130mm drum type
Tyres
Front 2.75 x 17
Rear 100/90 x 17
Fuel Tank
Full 15 litres (2 ltrs. Usable reserve)
Electricals

System 12V AC + DC
Headlamp 35/35 W clear lens type with 2 pilot lamps
Dimensions
Wheelbase 1320mm
Weight 143 kgs
Table.6.4
Engine
Type 4-stroke,DTS-i , aircooled
Displacement 149.01cc
Max Power 10.37 kW(14.09Ps)
Max Torque 12.76Nm
Suspension
Front Telescopic forks 135mm stroke
Triple rated spring, 5 ways adjustable
Rear
NitroX Shockabsorbers
Brakes
Front 240mm hydraulically operated disc brakes
Rear Mechanically expanding 130mm drum type
Tyres
Front 2.75 x 17
Rear 100/90 x 17
Fuel Tank
Full 15 litres (3.2 ltrs reserve,2 ltrs. Usable reserve)
Electricals

System 12V AC + DC
Headlamp 35/35 W clear lens type with 2 pilot lamps
Dimensions
Wheelbase 1320mm
Weight 143 kgs
10. RATE CHART OF BAJAJ MOTORCYCLES

Table.7
Model Ex-Showroom On Road(in
price(in Rs.) Rs.)
Pulsar 150 DTSi 57,990 67,419
Pulsar 180 DTSi 59,490 68,601
Pulsar 200 DTSi 67,035 77,586
Pulsar 220 DTSi 81,440 93,867

11. PRODUCTION PLANTS OF BAJAJ AUTO
Plants
Bajaj Auto's three plants at Akurdi, Waluj and Chakan in Maharashtra and one
plant at Pant Nagar in Uttranchal, western India, produced 1,814,799 vehicles in
2004-05.
Akurdi Geared scooters, ungeared scooters, CT100 and Discover

Waluj Bajaj - Kawasaki range of motorcycles and three-wheelers
Chakan Bajaj motorcycles - Pulsar and Discover
Pant Nagar Bajaj motorcycles - Platina
Plant Locations
Bajaj Auto plants are located at:
Mumbai - Pune Road, Akurdi, Pune 411 035
Bajaj Nagar, Waluj, Aurangabad 431 136
MIDC, Plot No A1, Mahalunge Village, Chakan 410 501 Dist. Pune
Plot No. 2, Sector 10 Phase -II - E, Pant Nagar, Sidcul, Rudrapur Dist.
Udhamsingh Nagar Uttranchal

MAHAMAYA MOTORS
BHATKAL

1. INTRODUCTION TO MAHAMAYA MOTORS 60
2. LOCATION OF MAHAMAYA MOTORS 60
3. LAYOUT OF MAHAMAYA MOTORS 60
4. INVESTMENTS OF MAHAMAYA MOTORS 63
5. SERVICES OFFERED BY MAHAMAYA MOTORS 64
6. ORGANISATIONAL STRUCTURE OF MAHAMAYA 65
MOTORS
7. COMPETITORS OF MAHAMAYA MOTORS 66
8. PROMOTIONAL ACTIVITIES OF MAHAMAYA 67
MOTORS
9. FINANCE SERVICES TO OFFERED CUSTOMERS 68
10. PERFORMANCE OF MAHAMAYA MOTORS 69

1. INTRODUCTION TO MAHAMAYA MOTORS:
Mahamaya Motors is a proprietary concern which was established on 7 th of

May 2007 by Mr.Vinod Bhat. Mahamaya Motors is dealing with the products of
Bajaj Auto Ltd. It is also an authorised dealer of spare parts of Bajaj
motorcycles.
Working hours of Mahamaya Motors is between 9.30am to 6.30pm.
2. LOCATION OF INDIA MOTORS:
Mahamaya Motors is located at NH-17,Venkatapur,Bhatkal. The location of

the showroom is perfect as there is a lot of flow of vehicles. It is easily
connected with rail and road.
3. LAYOUT OF INDIA MOTORS:
Mahamaya Motors occupies the space of 1500sq.ft. The firm has several
big halls and are very spacious. For the convenience of customers and smooth
running of the concern the unit has been divided into various sections. Such as:
1. Sales and Reception Section

2. Finance and Billing Section
3. Automated Workshop
4. Spare Parts Division
5. Entertainment Section

1. Sales and Reception Section:
In this section all the bikes of Bajaj are displayed by which the customers
are attracted towards it. On the left hand side of this section there is a counter
where the customers are provided all the information regarding the motorcycles
of Bajaj.
2. Finance and Billing Section:

Mahamaya Motors provides finance to their customers on the purchase of
the motorcycles. It provides finance with Bajaj Finance . The interest rate is 6%
for up to 1 year and 7% for more than 1 year.
It also provides bank loan option and the bank provides 75% of the loan
amount. Under the billing section the payments of purchase & repairs of the
motorcycles are made.
3. Automated Workshop:
Under this section all the motorcycles of Bajaj are repaired and servicing of
the motorcycles are carried out. The various machineries and tools are installed
in work shop are:
1. Hydraulic ramps
2. Pneumatic tools
3. Toll boards
4. Special tools
5. Tools trolley
6. Exhaust piping
7. Engine jig
8. Air Compressor of 5 HP42
9. Air inflator
10.Bench grinder
11. Drilling machines
12. Battery tester
13. Impact driver
14. General tools
15. Vernier
16. Timing light
17. Battery charger
18. Hydrometer
19. Soldering iron
20. Sparkplug cleaning machine
21. Engine Stand

4. Spare Parts Division:
In this section all kinds of genuine spare parts of the Bajaj motorcycles are
kept for sale and for workshop purpose.
5. Entertainment Section:
For the convenience and satisfaction of customers, separate customer
waiting room has been maintained with all the facilities like newspaper and
magazines etc.

4. INVESTMENTS OF MAHAMAYA MOTORS:
The following were the investments made by Mr.Vinod Bhat the proprietor of
Mahamaya Motors for establishment of this motorcycle giant in Bhatkal:
Table.8
Particulars Amount (in Rs.)
Land Purchased 15,00,000
Vehicles(Initial Investment) 5,00,000
Spare Parts(Initial Investment) 2,00,000
Furniture & Fittings 1,50,000
Automated Workshop 2,00,000
TOTAL 25,50,000

5. SERVICES OFFERED BY SHOWROOM:
Mahamaya motors provide quality services to their customers to keep long

lasting customers relationship. The services offered by the showroom are:
 Sales
 Repairs
 Servicing
 Maintenance of vehicles
The unit undertakes all kinds of sales, repairs, servicing and maintenance of
all Bajaj motorcycles. As a sub-dealer of Bajaj, Mahamaya Motors provides 3
years warranty after sales services to all Bajaj motorcycles on certain terms &
conditions. It offers four free services for new vehicles, regular services after
free services and general checkups. Everyday there are at least 20-25 vehicles
for servicing.
The free services are offered on all Bajaj motorcycles on the following basis:
Table.9
Free Services Eligibility
First Service 500-750 kms43 or 30-45 days from
the date of purchase
Second Service 2000-2500 kms or 75-90 days from
Third Service 4500-5000 kms or 135-150 days
from the date of purchase
Fourth Service 7000-7500 kms or 195-210 days
from the date of purchase
Fifth Service 9000-9500 kms or 365 days from

6.ORGANISATIONAL STRUCTURE OF MAHAMAYA MOTORS:
As it has been mentioned earlier that it is a sole proprietary concern, followed

by one manager, one workshop in charge, one supervisor, one spare part in
charge, one receptionist.
Under the workshop in charge there are two skilled mechanics and two
mechanics cum electricians and under each of them there are two helpers.
Chart 3

7. COMPETITORS:
As the business grows the competition also increases. So the firm to be

successful must prove greater customer value and satisfaction than its
competitors. So the firm should carry out continuous innovative marketing
strategy to hold the market. The main competitors of Mahamaya Motors are:
1. India Motors (Hero Honda).
2. Baba Auto (Yamaha-Escorts).
3. Amar Sales & Services (Kinetic Engg Ltd.).
4. Jeevottam TVS44 (TVS Motors).

8. SALES PROMOTION:
Promotion plays an important role in the total performance mix.

Mahamaya Motors undertakes various promotional activities. Such as:
1. Exchange offers by arranging exchange melas.
2. Monsoon Mela.
3. Mega service camps.
4. Test drives.
5. Diwali Dhamaka offers.
6. Free service camps.
7. Free gifts with bikes (mobiles, electronic items).
8. Easy finance facilities.

9. FINANCE SERVICES:
Mahamaya Motors provides finance services for the new customers who
purchase new motorcycles on all the bikes. The two finance services available
are:
Company finance: (Bajaj Finance)

For the private finance customers have to through the formalities given
below:
 Rate of interest flat 9.5%
 Document charges Rs 900/-
 Other formalities like:
Guarantee
Cheque
Two Ration card or Passport Photocopies.
3 Passport size photos.
Bank Loan:
For the bank finance customers have to go through the formalities given
below.
 10 to 25% Marginal amount.
 75% to 90% loan at reducing balance.

10. PERFORMANCE OF MAHAMAYA MOTORS:
Table.10
Month Pulsar sales Total sales
May 3 9
June 3 9
July 4 12
August 4 12
September 5 12
October 7 22
November 6 21
December 4 10
Total 36 107
Total Sales of Mahamaya
Chart 4

Chart5
From the chart its very clear that there has been continuous rise in sales of
Mahamaya motors ever since its inception. After October there was decline in
sales because customers prefer to launch the motorcycles in the beginning of the
year by being model conscious.

OBJECTIVES

The objective of the study is “Company image Bajaj and Survey research to
measure customer satisfaction towards Bajaj Pulsar in Bhatkal” during the
period of Dec-Jan 2007-08.
1. To determine the effects of the company image on the sales.

2. To understand customer attitude towards Bajaj motorcycles and Bajaj
auto.
3. To measure customer satisfaction of Bajaj pulsar motorcycle owners.
4. To know the market share of Bajaj auto in Bhatkal .
5. To predict the boom of automobile industry.
6. To know the tastes and preferences of people of Bhatkal when it comes to
motorcycles.
7. To find the reasons for buying Pulsar motorcycle.
Customer Satisfaction:
Satisfaction is a person’s feelings of pleasure or disappointment resulting
from comparing a product’s perceived performance (or outcome) in relation to
his or her expectations. Whether the buyer is satisfied after purchase depends on
the offer’s performance in relation to the buyer’s expectations. If the performance
falls short of the expectations, the customer is dissatisfied. If the performance
matches the expectations, the customer is satisfied. If the performance exceeds
expectations the customer is highly satisfied or delighted.
A company would be wise to measure customer satisfaction regularly
because one key to customer retention is customer satisfaction. A highly satisfied
customer generally stays loyal longer, buys more as the company introduces new
products and upgrades existing products, talks favorably about the company and
its products, pays less attention to competing brands and is less sensitive to price,
offers product or service ideas to the company, and costs less to serve than new
customers because transactions are routine.
When customers rate their satisfaction with an element of the company’s
performance - say, delivery. It could mean early delivery, on-time delivery, order
completeness, and so on. The company must also realize that two customers can
report being “highly satisfied” for different reasons. One may be easily satisfied
most of the time and the other might be hard to please but was pleased on this
occasion.
A number of methods exist to measure customer satisfaction. Periodic
surveys can track customer satisfaction directly. Respondents can also be asked

additional questions to measure repurchase intention and the likelihood or
willingness to recommend the company and brand to others. Companies that do
achieve high customer satisfaction ratings make sure their target market knows
it. For customer centered companies, customer satisfaction is both a goal and a
marketing tool. Although the customer-centered firm seeks to create high
customer satisfaction, that is not its ultimate goal. If the company increases
customer satisfaction by lowering its price or increasing its services, the result
may be lower profits. The company might be able to increase its profitability by
means other than increased satisfaction (for example, by improving
manufacturing processes or investing more on R&D). Also, the company has
many stakeholders, including employees, dealers, suppliers and stock holders.
Spending more to increase customer satisfaction might divert funds from
increasing the satisfaction of other “partners”. Ultimately, the company must
operate on the philosophy that it is trying to deliver a high level of customer
satisfaction subject to delivering acceptable levels of satisfaction to the other
stakeholders, given its total resources.
Survey research:
Survey research is the systematic gathering of information from respondents for
the purpose of understanding and/or predicting some aspects of the behavior of
the population of interest. It is the most common method of collecting primary
data for marketing decisions. Survey can provide data on attitudes, feelings,
beliefs, past and intended behavior, knowledge, ownership, personal
characteristics and other descriptive items. Survey research is concerned with
administration of questionnaires (interviewing). The survey research must be
concerned with sampling, questionnaire design, questionnaire administration
and data analysis. The administration of questionnaire to an individual or group
of individuals is called an interview.
A questionnaire is simply a formalized set of questions for eliciting information.
As such, its function is measurement and it represents the most common form of
measurement in marketing research.

METHODOLOGY

The report has been prepared as per the information obtained from two
sources. They are:
1. Primary data
2. Secondary data
1.Primary data:
The primary data included the information collected from the
1. Proprietor, manager and employees of Mahamaya motors.
2. Structured questionnaire
3. Personal interview with customers
2.Secondary data:
Secondary data includes
a. Data from various magazines esp. bike magazines.
b. Internet
c. Brochures
d. Books
e. Newspapers etc
Definition of population:
The population was defined as Bajaj motorcycles owners of 18 years of age and
older (element) at showroom and market (unit) in Bhatkal (extent) during the
month of December 07-January 08 (time).
Sampling plan:
Data collected has been analyzed and interpreted by using simple percentage
method and finally the data is presented in graphs and charts.
Sampling frame :
1. Customers visiting showrooms for servicing their motorcycles
2. Shopping malls, Supermarket, Markets, College parking etc
Sampling unit:

Motorcycles owners esp. Bajaj Pulsar motorcycle owners
Sampling method:
Simple random sampling method was used.
Desired sample size:
A sample size of 60 motorcycle owners was specified.
Survey administration process

QUESTIONNAIRE
INTERVIEWER RESPONDENT
Chart 6

ANALYSIS
AND
INTERPRETATION

SWOT Analysis:
Market trends must be considered as the company the company develops
its marketing strategies.
1. Strengths are internal capabilities that can help the company reach
its objectives
Bajaj can build three important strengths:

1. Style
2. Pick up
3. Speed
2. Weaknesses are internal elements that may interfere with the

company’s ability to achieve its objectives.
The weaknesses evaluated after the study are:

1. Heavy weight of the motorcycles
2. Mileage
3. Costly spare parts
3.Opportunities are areas of buyer’s needs or potential interest in which the

company might perform profitability.They are all external factors.
Bajaj can take advantage of three major market opportunities:

1. Increasing demand for high speed motorcycles.
2. Launching low cost motorcycles especially for India’s large
number of middle class which is more than 60% of total
population.
3. Reaching the towns through dealership as the middle class living
in this area is getting rich and their purchasing power is also
increasing.
4. Threats are challenges posed by an unfavorable trend or development that

could lead to lower sales and profit.They are external factors.
Bajaj faces three major threats in future:

1. Increasing competition
2. Launch of cheaper motorcycles by competitors
3. Launch of cheaper cars by TATA whose price is equivalent to
Bajaj’s Pulsar segment.
Chart 7

ANALYSIS:
The data collected with the help of questionnaires is tabulated and analyzed.
1.Classification as per ownership of motorcycle:
Q no1 .Do you own a motorcycle?
Table.11
Response No.of respondents Percentage
Yes 53 88.33
No 7 11.67
Total 60 100
Chart 8.1
Chart8.2

2.Classification as per company-wise ownership
Q no2. Which company’s motorcycle do you own?
Table.12
Company No.of respondents Percentage
Bajaj 23 43.39
Hero Honda 18 33.97
TVS 5 9.43
Honda 4 7.54
Other 3 5.67
Total 53 100
Chart 9.1

Chart9.2
3.Classification based brand-wise ownership of Bajaj Auto:

Q no3.Which motorcycle of Bajaj Auto do you own?
Table.13
Brand No.of respondents Percentage
Pulsar 15 65.22
Discover 2 8.7
XCD 1 4.34
CT 100 2 8.7
Other 3 13.04
Total 23 100
Chart 10.1

Chart10.2
4.Classification based on series-wise ownership of Bajaj Pulsar motorcycle:

Q no4.Which series of Bajaj Pulsar motorcycle do you own?
Table.14
Pulsar series No.of respondents Percentage
150 cc 6 40
180 cc 2 13.33
200 cc 3 20
220cc 4 26.67
Total 15 100
Chart11.1

Chart11.2
5. Classification based on main reasons for purchasing Bajaj Pulsar

motorcycles:
Q no5.Tick any 5 reasons for selecting Bajaj Pulsar Motorcycle?
Table.15
Reasons for purchase No.of respondents Percentage
Style 15 20
Brand image 13 17.34
Mileage 4 5.33
Pickup 13 17.34
Price 1 1.33
Resale value 3 4
Popularity 7 9.33
Comfort 11 14.67
Safety 7 9.33
Low maintenance 1 1.33
Total 75 100
Chart12.1

Chart12.2
6.Classification based on source of information for the purchase of Bajaj Pulsar

motorcycle:
Q no6.What was the source of information for the purchase of Bajaj Pulsar
motorcycle?
Table.16
Source of information No.of respondents Percentage
Family 2 13.33
Friends 3 20
Advertisement 4 26.67
Mechanics 1 6.67
Dealers 2 13.33
Others 3 20
Total 15 100
Chart 13.1

Chart13.2
7.Classification based on satisfaction level of Bajaj Pulsar motorcycle

customers:
Q no7. What is your level of satisfaction towards Bajaj Pulsar motorcycles?
Table.17
Level of satisfaction No.of respondents Percentage
0-25% - 0
25-50% 2 13.33
50-75% 8 53.34
75-100% 5 33.33
Total 15 100
Chart 14.1

Chart14.2
8.Classification based on feelings when the Bajaj Pulsar motorcycle owners ride
the bike:
Q no8. How do you feel when you ride your Bajaj Pulsar motorcycle?
Table.18
Feelings No.of respondents Percentage
Excited 5 33.33
Playful 6 40
Happy 3 20
Boring 1 6.67
Uncomfortable - 0

Total 15 100
Chart15.1
Chart15.2
9. Classification based on overall rating of Bajaj Auto:

Q no10 .Overall, how would you rate Bajaj Auto?
Table.19
Rating No.of respondents Percentage
Excellent 11 47.82
Good 8 34.78
Neither Good Nor Bad 4 17.4
Bad - 0
Very Bad - 0

Total 23 100
Chart 16.1
Chart16.2
10.Classification based on willingness to buy Bajaj Pulsar or any of the Bajaj

Auto’s motorcycle?
Q no11.Do you wish to buy Bajaj Pulsar or any of the Bajaj Auto’s motorcycle?
Table.20
Willingness No.of respondents Percentage
Definitely will buy 6 13.33
Probably will buy 13 28.9
Might or Might not buy 11 24.44

Probably will not buy 8 17.78
Definitely will not buy 7 15.55
Total 45 100
Chart17.1
Chart17.2
11.Classification based on age of respondent:

Q no12b.Which age group do you belong?
Table.21
Age group No.of respondents Percentage
18-25 37 61.67
26-35 18 30
36-45 3 5
46 and above 2 3.33
Total 60 100

Chart 18.1
Chart18.2
12.Classification based on occupation of respondent:

Q no12c.What is your occupation?
Table.22
Occupation No.of respondents Percentage
Students 31 51.67
Businessmen 13 21.67
Professionals 1 1.67
Working Professionals 5 8.33

Employees 8 13.33
Others 2 3.33
Total 60 100
Chart 19.1
Chart19.2
13.Classification based on total monthly family income of respondents:

Q no12d.What is your total monthly family income?
Table.23
Monthly Income No.of respondents Percentage
Less than 5000 4 6.67
5001-10000 14 23.33
10001-15000 20 33.33

Above 15000 22 36.67
Total 60 100
Chart 20.1
Chart20.2
INTERPRETATION:
1.Chart 8.1 reveals the motorcycle ownership in Bhatkal. The survey revealed
that 53% own motorcycles and 7% do not own motorcycle.
2.Chart 9.1 reveals the market share of various motorcycle companies in

Bhatkal.

Out of 53 owning motorcycles 23 are owning Bajaj followed by 18 Hero
Honda,5 TVS,4 Honda and 3 others.
3.Chart 10.1 exhibits ownership of various brands of Bajaj i.e. 23 of them own
Bajaj motorcycles.Pulsar is owned by 15,Discover 2, XCD 1,CT-100 2 and
others 3.
4.Chart 11.1 reveals series wise ownership of Pulsar i.e. 6 are owning 150cc
motorcycle,5 180cc, 3 200cc and 4 220cc.
5.Chart 12.1 reveals the maximum reasons for selecting Bajaj Pulsar
motorcycle.
6.Chart 13.1 reveals the main sources of information to purchase Bajaj Pulsar
motorcycle.
7.Chart 14.1 shows the level of satisfaction of Bajaj Pulsar motorcycle owners
towards their motorcycle 8 respondents were 50-75% satisfied 5 were 75-100%
satisfied and 2 were 25-50% satisfied.
8.Most of the motorcycle owners were feeling playful when the ride their
motorcycle with 6 responses, 5 were feeling excited,3 were happy and 1was
feeling boring as depicted in chart 15.1.
9.Chart 16.1 shows overall how the Bajaj motorcycle owners rate Bajaj.
The table no.24 shown below reveals rating of Bajaj by Pulsar motorcycle and
other Bajaj motorcycle owners.
Table.24
Rating Only Pulsar Respondents owning All Bajaj
respondents other bajaj motorcycles respondents
Excellent 9 2 11
Good 4 4 8
Neither Good 2 2 4
Nor Bad
Bad - - -
Very Bad - - -
Total 15 8 23
10.Chart 17.1 reveals the willingness of other respondents who do not own
Bajaj but are willing to buy Bajaj motorcycle in future.
Table no.25 reveals the willingness of all respondents to buy Bajaj Pulsar
motorcycle.
Classification as per Willingness to buy Bajaj Pulsar of those not owning Pulsar

Table.25
Willingness Those owning Those owning other Those not owning
other bajaj company’s motorcycle motorcycle Total
willing to buy
pulsar
Definitely 2 2 2 6
will buy
Probably will 3 8 2 13
buy
Might or 2 7 2 11
Might not
buy
Probably will 1 6 1 8
not buy
Definitely 7 - 7
will not buy
Total 8 30 7 45
Table no.26 reveals the respondents of other company’s motorcycle owners

willig to buy Bajaj motorcycle
Classification as per Willingness to buy Bajaj those owning other company’s
motorcycle
Table.26
Willingness Hero Honda TVS Honda Other Total
Definitely 2 - - - 2
will buy
Probably will 4 1 1 2 8
buy
Might or 5 1 1 - 7
Might not
buy
Probably will 2 3 1 - 6
not buy
Definitely 5 - 1 1 7
will not buy
Total 18 5 4 3 30
11.Chart 18.1 shows the age wise classification of all respondents .i.e. 37 are
between 18-25,18 are between 26-35, 3 are between 36-45 and 2 are above 45
years of age.
Table no.27 shows the age of those respondents owning and not owning
motorcycle.
Age group

Table.27
Age Those owning Those not owning Total
motorcycle motorcycle
18-25 31 6 37
26-35 18 - 18
36-45 2 1 3
45 and above 2 - 2
Total 53 7 60
Table no.28 shows the age of those respondents owning motorcycles of various
companies including Bajaj’s.
Age wise classification of those owning motorcycles
Table.28
Age Bajaj Hero TVS Honda Other Total
Honda
18-25 13 12 2 1 3 31
26-35 9 5 3 1 - 18
36-45 1 1 - - - 2
45 and - - - 2 - 2
above
Total 23 18 5 4 3 53
Table no.29 shows the age of those respondents owning only Pulsar and other
motorcycles of Bajaj.
Table.29
Age Other Bajaj Only Pulsar Total
18-25 5 8 13
26-35 3 6 9
36-45 - 1 1
45 and above - - -
Total 8 15 23
12.Chart 19.1 reveals the Occupation wise classification of all respondents.

Table no.30 reveals the occupation of all respondents owning motorcycles of
various companies.
Table.30
Occupation Bajaj Hero TVS Honda Other Total
Honda motorcycles
Students 11 9 1 1 3 25

Businessmen 9 2 1 - - 12
Professionals - - 1 - - 1
Working 2 2 - 1 - 5
Professionals
Employees 1 - 2 - - 8
Others - 5 - 2 - 2
Total 23 18 5 4 3 53
Table no.31 reveals the occupation of those respondents owning only Pulsar and
other brands of Bajaj company.
Table.31
Occupation Bajaj Pulsar Other Bajaj Total
Students 7 4 11
Businessmen 7 2 9
Professionals - - -
Working 1 1 2
Professionals
Employees - 1 1
Others - - -
Total 15 8 23
13.Chart 20.1 reveals the income of all respondents those owning and not
owning motorcycles.
Table no.32 shows how much respondents fall in which income group and how
many are owning the motorcycles.
Table.32
Income Those owning Those not owning Total
motorcycles motorcycles
Upto 5000 2 2 4
5001-10000 11 3 14
10001-15000 19 1 20
Above 15000 21 1 22
Total 53 7 60
Table no.33 reveals income of respondents and how many of them own
motorcycles of which company.
Table.33
Income Bajaj Hero Honda TVS Honda Other Total
Upto 5000 - 1 1 - - 2
5001-10000 - 8 2 - 1 11
10001-15000 9 6 1 3 - 19

Above 15000 14 3 1 1 2 21
Total 23 18 5 4 3 53
Table no.34 reveals the income of respondents owning only Pulsar and other
motorcycles.
Table.34
Income Other motorcycles of Only Pulsar Total
Bajaj
Upto 5000 - - -
5001-10000 - - -
10001-15000 4 5 9
Above 15000 11 3 14
Total 15 8 23

LIMITATIONS
1. During the survey most of the respondents contacted had newly purchased
the motorcycle thus they could not respond accurately i.e. their satisfaction level
and defects in the motorcycles.

2. The research is directly concerned with the study of human preference and
behavior and achieving absolute mathematical accuracy towards this was not
possible.
3. Secondary data about Mahamaya motors was rarely found as this firm was
new and not much has been written about it. The researcher had to depend on
the discussion made with the manager of the unit.
4. Sample was small in size because of time limit within which report was to be
submitted.
5. Some data like abbreviations and detailed promotional activities were scarce
even on internet.

FINDINGS
&
CONCLUSIONS

FINDINGS:
The study was conducted and the findings are given in the following text:
1. Market presence:
Automobile companies like HeroHonda, TVS, Honda are already present in
the market. But Bajaj was present with more than 60 % of high displacement
segment like Pulsar.
2. Market share:
Market share of Bajaj is alright but it is no.2 in leadership. Its market share
is 34%
3. Customer perception of quality and style:

Customer satisfaction of quality and style was high on pulsar. The research
proved that customers see Bajaj as the company manufacturing stylish and
quality motorcycles.
4. Most effective factor for influencing the customers:

26.67% of respondents commented that advertisement was the main source of
information which influenced them to buy a particular brand of Bajaj i.e. Pulsar.
Even Bajaj has not signed for any celebrity endorsement advertisement
influences people. But still Bajaj should sign a celebrity as its brand
ambassador.
CONCLUSIONS:

After globalization Indian automobile sector has grown like anything.
Indian 2-wheeler industry is the second largest in Asia after China. And Bajaj is
one among them. Bajaj Auto came into existence on November 29, 1945 as
M/s Bachraj Trading Corporation Private Limited. Jamnalal Bajaj is founder of
the group.. His son, Kamalnayan Bajaj, then 27, took over the reins of business
in 1942. The present Chairman and Managing Director of the group, Rahul
Bajaj, took charge of the business in 1965. The Groups' principal activity is to
manufacture two and three wheeler vehicles. Other activities of the group
include insurance and investment business. The group comprises of 27
companies. Distribution network covers 50 countries. It has a network of 498
dealers and over 1,500 service dealers and 162 exclusive three-wheeler dealers
spread across the country. Bajaj Auto, is ranked as the world’s fourth largest
two- and three- wheeler manufacturer and the Bajaj brand is well-known in over
a dozen countries in Europe, Latin America, the US and Asia.
Apart from business it has contributed a lot for the society by as its
customer social responsibility. It has contributed to agriculture, women
empowerment, health services, animal husbandry etc.
Although Hero Honda is the market leader in the automobile sector, Bajaj
has always produced quality motorcycle with style and maintained its standard
by being on No.2.

SUGGESTIONS
&
RECOMMENDATIONS
1. Advertise in mass media to promote its sales.

2. Manufacture fuel efficient motorcycles.
3. Manufacture motorcycles which can withstand for longtime on Indian
roads.

4. It should appoint a brand ambassador and also sponsor entertainment and
sports events so that the name of the company remains in the minds of the
people.
5. Company should implement new marketing strategies to compete with
cheaper cars recently launched as it is one of the threat to automobile
industry.

APPENDICES
QUESTIONNAIRE
Survey regarding popularity of motorcycle (esp. satisfaction level of Bajaj Pulsar motorcycle
owner)

As per my academic curriculum I
Mohammed Saqib Tamburi
BBA final year
Anjuman Institute of Management
Is doing a project work for that purpose I need few minutes of your precious time for
answering the following question.
Please tick  wherever appropriate.
1.Do you own a motorcycle?

a. Yes  b. No 
(if no go to Q.no 11)
2. Which company’s motorcycle do you own?

a. Bajaj  b. Hero Honda  c. TVS 
d. Honda  e. Other _________ (Please specify)
(if other than Bajaj go to Q.no 11)
3.Which motorcycle of Bajaj Auto do you own?

a. Pulsar  b. Discover  c. XCD  d. CT 100 
e. Other __________(Please Specify)
(if other than Bajaj Pulsar go to Q .no 10)
4. Which series of Pulsar motorcycle do you own?

a.150cc  b.180cc  c.200cc  d.220cc 
5.Tick any 5 for selecting Bajaj Pulsar?

a. Style  b. Brand image  c. Mileage  d. Pickup  e. Price 
f. Resale value  g. Popularity  h. Comfort  i. Low maintenance 
j. Safety 
6.What was the source of information for the purchase of Bajaj Pulsar motorcycle?
a. Family  b. Friends  c. Advt  d. Mechanics  e. Dealers 
f. Others __________(Please Specify)
7. What is your level of satisfaction towards Bajaj Pulsar motorcycle?

a.0-25%  b.25-50%  c.50-75%  d.75-100% 
8.How do you feel when you ride your Bajaj Pulsar motorcycle?
a. Excited  b. Playful  c. Happy  d. Boring  e. Uncomfortable 
9.What new /innovation would you like to see in Bajaj Pulsar motorcycle?
_____________________________________________________________
10. Overall, how would you rate Bajaj Auto?

a. Excellent  b. Good  c. Neither good Nor Bad  d. Bad  e. Very Bad 
11.Do you wish to buy a Bajaj Pulsar or any of the Bajaj Auto’s motorcycle?
a. Definitely will buy  b. Probably will buy  c. Might or Might not Buy 

d. Probably will not buy  e. Definitely will not buy 
12.Few personal information:

a. Name &
Address____________________________________________________________________
___________________________________________________________________________
b. Which age group do you belong?

i.18-25  ii.26-35  iii.36-45  iv.46 and above 
c. What is your occupation?

i. Students  ii. Businessmen  iii. Professional(Medicos, CAs, Advocates) 
iv. Working professional  v. Employees  vi. Others _____________(Please
Specify)
d. Which income group do you belong?

i. Less than 5000  ii.5001-10000  iii.10001-15000  iv. Above 15000 
Thank you for participation

BIBLIOGRAPHY
Books:

1.Philip Kotler & Kevin Lane Keller, Marketing Management, 2005, twelfth
edition, New Delhi, Prentice-Hall of India( now known as Pearson Education
Inc) p 144-146
2.Dr.D.D Sharma, Marketing Research Principles Applications and Cases,1999,
second revised editon, New Delhi, Sultan Chand & Sons
3.Donald S.Tull & Del I Hawkins, Marketing Research, 1997, sixth edition,New
Delhi, Prentice-Hall of India
Magazines:
1. Auto India - Car & Bike Magazine
2. Overdrive - Car & Bike Magazine
3. Business Today
4. 4Ps
Websites:
www.bajajauto.com
www.mypulsar.com
www.managementparadise.com
www.wikipedia.com
www.bharatbooks.com
www.google.com

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DEDICATED

Anjuman Institute Of Management Page 1

With special reference to Mahamaya Motors Bhatkal

BACHELOR OF BUSINESS ADMINISTRATION COURSE

Anjuman Institute Of Management Page 2

I hereby declare that this project report entitled “A study

I also declare that this discretion is the result of my own

REG NO.05426020 MOHAMMED SAQIB TAMBURI

Anjuman Institute Of Management Page 3

“Success is the fulfillment of your desire. It is the attainment

I wish to acknowledge this report which I had prepared on

For the development and production of this study itself I feel a

MOHAMMED SAQIB TAMBURI

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CHAPTER NO. TITLE PAGE NO.

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CHAPTER NO. TITLE PAGE NO.

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Indian Automobile Sector - A Booming Market:

"Indian Automobile Sector - A Booming Market", a market research report by

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Key Issues and Facts:

Research Methodology Used:

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Bajaj Auto Limited.

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R C Maheshwari Rakesh Sharma Ranjit Gupta

N H Hingorani Kevin P D'sa V S Raghavan K Srinivas

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 Distribution network covers 50 countries

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Entry level Recruitment

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Jankidevi Bajaj Gram Vikas Sanstha (JBGVS)

Vision Statement of JBGVS

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The philanthropic activities under implementation here, aim an integrated

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KT Weir Kanhewadi Budruk (Khed)

Farm Bunding - Bokud Jalgaon (Aurangabad)

Integrated Pest Control

Watershed Development - Karla (Maval)

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Mahila Melava (Gahunje, Maval Taluka)

SELF HELP GROUPS

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Aiding Dairy Start-ups

Health and medical services

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Model village scheme

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Training & study tours

Samaj Seva Kendra