Information Design

Lush Skin Care Information

Laura Garratt
200855526
 Laura Garratt - 200855526

It has become increasingly popular that people are conscious of what type of
products they are using and the ingredients they are putting onto their skin,
especially in terms of skin care. More natural remedy based products, like
those found in Lush, are beginning to get more recognition due to their natural
ingredients and multiple skin benefits. However many customers lack the
knowledge of why the ingredients are used. They are drawn to the fact that
the products are natural but dont know why the products benefit for having
the ingredients they contain.
Like much of the ingredients information skin type information is rarely
documented. Products typically state for oily skin or for combination skin
with the presumption that the customers automatically know their skin
type.
Much of this information can be very heavy going and quite confusing
especially for those who know little about skin care. It is then vital to make
this information more interesting and quite direct so the audience are
provided with key points of information instantly whilst being visually
drawn and interested in the documents themselves.

Much of the information provided to use about the ingredients within a product
is simply listed in an ingredients list and very rarely discuss why the
ingredients have been used (sometimes done for one or two of main
ingredients).

Another communication problem focuses on the audiences knowledge of skin

type. This is a common issue and many people either dont know their skin
type or use the wrong type of products that would help maintain health skin.

One of the key parts of the booklet
design was focusing on how best to
separate the sections of text and
create a slight hierarchy on the page. I
looked at some other infographics and
how they experimented with shape
and line to highlight certain
information and help create flow
across the document. I had
experimented with square text boxes
but visually it was not appealing so I
then researched into the use of circles
in design and art which drew me to
the work of Andre Britz. I was drawn
to his use of circles and semi circles
and the combination of both bold thick
lines with more delicate ones. I also
liked his use of a pop of colour within
the design helping to contrast the
more natural colours used.
Seen as my final product was focused
around Lush products I researched
into their current branding and
aesthetic. The use of white text on
black is one of their key branding
features and so I knew I wanted to
keep this consistent through out in
order to link directly to the brand.
Laura Garratt - 200855526
The pictograms was one of the key
features of the flowchart. Seen as I plan
on using them not just on the flowchart
but also on the products packaging, I
needed to ensure they were very clear
and easily understandable to the
audience. Lush holds an aesthetic of
being to the point and direct so when
looking at pictogram examples I was
drawn to the more minimalistic line
drawn examples. They help to offer
instant information and wont distract the
eye too much when used on the
packaging but can be made bigger and
bolder on the flowchart to help
emphasise their importance.
For the pictograms in the booklet, I
thought the simplistic line drawn ones
wouldnt be as clear especially when
some of the ingredients are uncommon
and people may not know what they
actually look like. Due to this I looked at
simplistic designs still but focused on
adding a bit of colour to help make their
meaning clearer. I didn't want the
pictograms to be too detailed so I
looked at examples that use 3 or 4
colours to help show shade and
highlight. It was clear these designs still
stuck to a more simplistic style but
added just a little but of detail and
identity helping the audience to clarify
their meaning.
 Laura Garratt - 200855526

Are you conscious of any fine

lines or wrinkles?

Aged Skin:
As your skin starts to
become thinner and Are you aware of any
show more fine lines and
wrinkles keep a look out
sensitivity including
for Lavender, Honey, irritability, redness or
Blueberries or Vanilla to dryness?
help tighten and
rejuvenate the skin

Is the irritation related Are there any areas

to the skin feeling that are excessively
tight especially after oily?
washing?

Normal Skin:
Does this irritation You may only need
sometimes lead to general maintenance
itchy or flaky skin? Does the irritation but look out for
Chamomile oil, Lime, Egg
occur after the use of or Rose to help brighten
perfumed or your skin in times of
exfoliating products? need.
Is this dryness
visible all over the
face ? Is your skin oily all over?

Sensitive Skin:
Your skin may seen quite
delicate but try looking out
for Honey, Rose or
Seaweed to help soothe Combination Skin: Oily Skin:
Dry Skin: inflammation and Use products that include Tea Tree,
Try using products that
Look out for exfoliating contain Egg or Rose to
irritation. Chamomile Oil or Rose to help
ingredients like Sea Salt to help absorb excess oil.
absorb excess oil without over
remove the dead skin, but If your skin is also acne
drying and adding some moisture
also ingredients like prone try using
to dry areas.
Vanilla and Coconut to help products that contain Talc
moisturise. or Juniper-berries to help
cleanse as well as
absorb excess oil .
 Laura Garratt - 200855526

Benefits:
High in Vitamins A, C & E - helps
Benefits:
to protect the skin from damage
Contains antibacterial properties Benefits:
to help treat and prevent acne. Contains high levels of polyphenol,
and also helps to promote cell
Moisturising and helps to which has powerful anti-oxidant
repair and growth.
rejuvenate skin, helping to reduce properties.
Source of essential fatty acids to
the appearance of fine lines and High in Vitamin B, B6 and
help regulate moisture.
wrinkles. pantothenic acid helping to
High tannin content which provides
antiseptic qualities.
Good source of antioxidants and Found in: maintain healthy looking skin. Found in:
Good source of antioxidants and Found in: soothes irritable skin due to Cosmetic Warrior Anti-inflammatory benefits helping Cup O Coffee
Catastrophe cosmetic anti-inflammatory properties. BB Seaweed to calm irritated skin. Cupcake
helps to normalise oil levels.
Brazened Honey Oatifix
Ultrabland

Useful for those with aged or acne Useful for those with sensitive, acne Useful for those with aged, dry or acne
prone skin. prone or aged skin. prone skin.

Benefits:
Benefits: Has high antibacterial and
Powerful source of Vitamin C anti-inflammatory properties
and Citric Acid. Benefits: working to soothe the skin and
Acts as a natural bleaching agent Good source of protein helping to treat acne.
helping to reduce appearance of heal and replenish skin. Contains powerful levels of
dark spots. Contains the enzyme Lysozyme Vitamin C and antioxidants
Helps to control the production of assisting in maintaining skins protecting against skin cell
excess oil. elasticity. damage. Found in:
Acidity helps to remove dead skin Found in: Absorbs excess oil helping to Its many natural oils help to Rosey Cheeks
cells and provide and all round Brazened Honey mattify the skin. Found in: moisturise the skin whilst its natural Aqua Marina
maintenance. Havana Sunrise Cosmetic Warrior astringent helps to brighten Ayesha
Kalamazoo Brazened Honey complexion. Breath of Fresh Air
Ocean Salt Fresh Farmacy
Herbalism

Useful for those with acne prone skin, Useful for those with acne prone or
or normal skin who want to brighten oily skin, but can help for general Useful for all skin types.
their complexion. maintenance on all skin types.
 Laura Garratt - 200855526

The designs will aim to be used in store. The flowchart will be located as part of store decor placed around the shop
but focused primarily around the skin care area. The pictograms from the flowchart will also be used as stickers on
the products themselves. This will help show the customer directly the skin type the product is most beneficial for.
Ideally they would have used the flowchart to work out their skin type and would then associate the icon linked to
their result with the stickers.

The booklet pages will also be as some product packaging. Most products have the name and general information
located around the side of the pot, yet the top sticker will be occasionally replaced with a sticker of the page
showing information about one of the main ingredients in that product. This wouldnt be on all products but can be
implemented to create a type of limited edition effect. However the booklets will be located around the shop for
customers to use whilst browsing and purchase if desired.
 Laura Garratt - 200855526

FONT: C: 91 R: 0 C: 0 R: 255 C: 77 R: 1 C: 8 R: 227

M: 79 G: 0 M: 0 G: 255 M: 13 G: 161 M: 49 G: 144
Y: 62 B: 0 Y: 0 B: 255
BOOKLET: K: 97 K: 0
Y: 31 B: 175
K: 1
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#000000 #ffffff #01a1af #e39013

TITLE - Arial Black 36pt

Heading - Arial Bold 11pt

Body - Arial Regular 9pt

The colour scheme initially consisted of black and white, yet I felt the designs appeared
very boring and there was nothing that caught an audiences attention. For the flow chart I
FLOWCHART: then added the orange and blue as i thought these were quite vibrant colours but more
importantly werent necessarily gender specific. This was important as i wanted to stay

TITLE
away from pinks, purples and pastel colours that are typically seen in cosmetic/skin care
- Arial Black 72pt products which makes them appear typically aimed at women. So the no gender specific
colours hopefully will help to draw in a male audience as well.
For the booklet there has been a variety of colours used that are based on the ingredient
shown on each individual page. This works well as it adds a sense of variety across each
Heading - Arial Bold 23pt
page but still links to the brand and flow chart through the use of black and white and fonts.
Body - Arial Regular 17pt

I have stuck to the typical Lush font

commonly used in their branding. I
have used these fonts because they
are very clear and legible, especially
when placed in a shop environment. I
feel that the clean and crisp style Seen as the main pictograms on the flow chart
works well when used in the flow were simplistic and monochrome I decided to
chart and the booklet as it helps to add a pop of colour through the yes and no
keep the information very direct and icons. This helps to add a bit of visual interest
works well with the clean and to the design an makes it clear automatically
simplistic style of the pictograms. what the design is.

For the pictograms in the flow-
chart I kept them quite mini-
malistic. The designs focus on
the use of white lines to
highlight their meaning. They
aim to appear quite simplistic
but effectively present their
meaning instantaneously.
I feel they suit well to Lushs
aesthetic and work well and
appear consistent with current
branding especially when
used in store and on products.
Laura Garratt - 200855526
For the pictograms in the
booklet I decided to make
them quite colourful.
This will help to ensure user
attention is successfully
achieved and helps to add
uniqueness and difference to
each page.
Lush is known for their use of
bright pop of colours within
some of their designs and
products. I knew the use of
bright coloured pictograms will
still link well and will help to
ensure clarity over exactly
what the page topic is.
The pictogram style is very
vectorised and slightly
cartoony but I think this adds
a different style to the designs
and relaxes some of the more
serious and educational
features of the text.