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Executive Summary
Executive Summary
Introduction
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3033 Entrepreneurship May-Aug 2010
any PC out there that is Microsoft Windows based: Custom, Dell, HP, Compaq, Sony, Acer,
Alienware, & More.
Our business is located at Lot 3.08, Third floor, Wisma Saberkas, Jalan Green/Jalan Rock,
93150 Kuching, Sarawak, Malaysia. The business will commerce on 1st July 2010. We
choose to have this business because most people in Kuching are computer literate and there
is a high percentage of young people and young adults. Plus, by providing such service such
as by customizing built PC's (Gaming Computers, Specialty Business Systems), we are able
to help the different groups of people (youngsters, young adults and new companies) with our
new system and service. The future prospects for our business is that there is a possibility that
more people will come to our company for servicing their computers or laptops as we are
able to provide additional computer consulting services to our customers and clients as we are
specialized in our field of expertise as compare to other companies who does not fully
specialized in computer consulting services but is more towards selling computers, laptops,
computer accessories, laptop accessories, mp3 players, mp4 players, and computer and
equipment.
Purpose
This business plan is prepared by Kuching Friendly Computer Consulting Services (KFCCS)
for the purpose of obtaining working capital loan from Maybank for the amount of RM
250,000.
Company Background
The name of our company is Kuching Friendly Computer Consulting Services (KFCCS) and
it is located at Lot 3.08, Third floor, Wisma Saberkas, Jalan Green/Jalan Rock, 93150
Kuching, Sarawak, Malaysia and the correspondence address is at Lot 3.08, Third floor,
Wisma Saberkas, Jalan Green/Jalan Rock, 93150 Kuching, Sarawak, Malaysia. Our
customers can contact us at our website at http://www.kfccs.com.my and our company’s
email address is at kfccs@kfccs.com.my. We can be contacted at this telephone number: 082-
456668.
We are a specialized computer consulting service company that specializes in various on-site
computers, laptop, and other computer related electronic repair services for Kuching. Our
main activities are to provide various types of computer consulting services, such as
operation technical problems, software applications, computer and laptop repairs, help other
to connect with other electronic devices for example; camera, CCTV, and audio/video
equipment and others security applications, sales of accessories.
Our business wills commerce on the 1st July 2010. The date of registration for KFCCS is on
1st of May 2010 and the registration number is No.56066/2010.
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3033 Entrepreneurship May-Aug 2010
Owner/Partners Background
Kenneth Chong Kah Hing is the main owner and operator of Kuching Friendly Computer
Consulting Services (KFCCS). His identification card number is 750120-55-5233 and his
permanent address is at Lot. 85, 66, Jalan Green, 92150 Kuching, Sarawak. His
correspondence address is at lot. 85, 66, Jalan Green, 92150 Kuching, Sarawak. Kenneth’s
telephone number is 082-455680 and his personal working handphone number is 016-866-
6799. His date of birth is 20th January 1975 and he is 35 years old. He is still single. His
academic qualifications are Degree in Computer Information Systems and Computer
Engineering. He has attended several computer information systems workshop when he was
working under Mr. Jacob in a J’s Computer Shop as a computer consultant service technician.
He also attended several public seminars on how to be a good entrepreneur, time
management and how to cope with stress in working life. He has excellent computer
programming skills as well as able to the various types of hardware and software that is
suitable of each unique computer or laptop that belongs to the customer or just about any
computer or laptop and other related computer or laptop problems that needed fixing. He has
5 years of experience in the computer technical field when he was working under Mr. Jacob
in J’s Computer Shop as a computer consultant service technician. And he has an excellent
record of being one of the best computer consultant service technicians under Mr. Jacob. His
present occupation is working as a computer consultant service technician in GoodWay
Computer Bhd. His previous business experience mostly comes from working under Mr.
Jacob and working for GoodWay Computer Bhd.
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Kuching. She has about 2 years working experience while working as a business manager in
Elle Company previously after she graduated.
KFCCS is located at Lot 3.08, Third floor, Wisma Saberkas, Jalan Green/Jalan Rock, 93150
Kuching, Sarawak, Malaysia. KFCCS is located inside Wisma Saberkas and it is the first
shop lot facing the central escalator entrance of Wisma Saberkas. It is a medium size shop lot
at least 2,000 square feet with concrete floor and proper partition and sound proof and fire
proof partition. And the rental of the shop lot is about RM12, 000 per month, plus service
charges (RM1, 200 per month). Must have electricity, telephone lines, and Wi-Fi, broadband
and also StreamyX.
Administrative Plan
Our mission is to become a leading provider of high quality computer, networking and
Internet based solutions consulting services. We achieve our mission by providing
economical, reliable, and customized solutions that increase a business's or organization's
efficiency, productivity and profitability while reducing its total cost of ownership and
management. We are a business's strategic partner for information technology.
Our vision is to provide better computer consulting services, customer friendly services, and
up-to-date services and to achieve steady growth of our company.
1. Profit - To generate sufficient profit to finance future growth and to provide the
resources needed to achieve the other objectives of the company and its owner.
2. Growth - Steadily grow the business at a rate that is both challenging and manageable,
leading the market with innovation and adaptability.
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The head
manager
(Kenneth
Chong)
The
assistant
manager
(Catherine
Ling)
Our business structure is based mainly on the different positions in the company as shown in
the organizational chart above. Below is shown a list of all the staff positions in our company
and the number of active staff working in our company:
Sales officer 1
Accounts clerk 1
Operations officer 1
Administrative clerk 2
Technical experts 3
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Besides that, we also have a schedule of tasks and responsibilities for each of the staffs’
position and their purpose as to holding the particular post as shown below:
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office or store.
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their functions.
Then there’s a schedule of remuneration (and as such also includes non-monetary benefits):
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petrol
allowance
Here we also include the appropriate list of office furniture and equipment needed that is
necessary to facilitate layout planning and budget considerations:
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breakdowns)
Fixed assets where investments are made in the purchase of assets that will be used in the
organization for a period more than one year.
Monthly expenses that refers to the payments that have to be made every month as part of
maintaining the business existence (for example; electricity, telephone, water, rental, and
office supplies)
Other expenses are the expenses that do not fall into the above categories such as vehicle road
tax, insurance, business registration fees and others.
Monthly Expenses- 25
Water
Monthly Expenses- 60
Office supplies
Other Monthly 2
Expenses-Business
Registration Fees
(But is RM25 per
year)
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Marketing Plan
We provide various kinds of computer consultation services such as in Home and On-Site
Small Business Computer Repair, Product Support: Laptops, Desktops, and Attached
Peripherals, Hardware Installation: Components, Printers, iPods, Etc., Spyware Removal,
Virus Removal, Peace of Mind Service Plans (Preventative Maintenance), Custom Built PC's
(Gaming Computers, Specialty Business Systems), Upgrades: Hardware & Software,
Restoration Services (Fire, Flood, Etc.), Laptop Power Jack Repair (DC Jack), Insurance
Quotations/Estimations, Family Internet Filtering, Data Recovery and Data Backup
Solutions, New Installation and Reinstallation of Software, Windows, and Other Software,
Home and Small Business Networking (Wired & Wireless), Outlook Calendar Sharing
Solutions, Product Training & Tutorials, Free Computer Help Articles. We service just about
any PC out there that is Microsoft Windows based: Custom, Dell, HP, Compaq, Sony, Acer,
Alienware, & More. This is mainly because we specialize in mainly providing such services
for our customers. It is also mainly because that we found out that more and more teenagers,
young adults and new companies needed our unique services as there is a new demand for
our services in this market. Teenagers and young adults are interested in upgrading their
computers or laptops for gaming and doing projects as well as with their assignments or
works that require computer or laptop programming and installation of new software and
hardware while new companies require our services to upgrade or to install new software and
hardware as well as installation of new programs to help them run their company more
efficiently and more effectively and to be up-to-date and to follow the business trend these
days.
Besides that, we also provide spyware removal and virus removal for all our customers. This
is also because now a days, laptops and computers are prone to being hacked or getting virus
online as more and more people surf the internet for various purposes.
Target Market
However, our main target market will be teenagers, young adults, and new companies. This is
because based on our survey and marketing research, we realized that this target market is
one of the largest in Kuching as compare to other market segments. Through our marketing
research and consumer behavior research we also realized that this group of people are more
interested in computer consultant services as well as computer-related issues or problems or
information and this is an added advantage to our company. This is because these groups of
people are computer literate and they also understand how a computer or laptop works and
these groups of people will find for helping with their computer or laptop problems as well as
helping them update anything that has to do with their computers or laptops such as update of
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computer or laptop anti-viruses or even updating their computer or laptop software and
hardware for business or leisure purposes.
Market Size
The market size for our target customers would be about 35 percent to 40 percent of
Kuching’s population and it is growing to about 2 per cent each year. This especially applies
to the growth of young pc and laptop users throughout Kuching as well as new companies
who are bound to use our services to compete well with other companies in Kuching.
Competition
Based on our company KFCCS, we need to analyse well as to who are our competitors are
and determine their strengths and weaknesses and also to determine our own strengths,
weakness, opportunity, and threats for our own company so that we are able to compete well
with our competitors.
Below are the lists of our competitors as well as their strengths and weaknesses:
Strengths Weaknesses
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• Small company
• Small company
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Strengths Weaknesses
Opportunities Threats
Market Share
The possible market share we can obtain is about 20 per cent of the market size if we are able
to provide good and excellent computer consulting services as well as good or excellent
customer services and after-sales services so that we will constantly have repeated customers
and more new customers over time.
Sales forecast
Cash Received
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Additional Cash RM 0 RM 0 RM 0
Received
New Current RM 0 RM 0 RM 0
Borrowing
New Long-term RM 0 RM 0 RM 0
Liabilities
Sales of Other RM 0 RM 0 RM 0
Current Assets
Sales of Long-term RM 0 RM 0 RM 0
Assets
New Investment RM 0 RM 0 RM 0
Received
Expenditures from
Operations
Cash Spending RM 0 RM 0 RM 0
Additional Cash RM 0 RM 0 RM 0
Spent
Principal Repayment RM 0 RM 0 RM 0
of Current Borrowing
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Interest Payment
Long-term Liabilities RM 0 RM 0 RM 0
Principal Repayment
Purchase Other RM 0 RM 0 RM 0
Current Assets
Expenses RM 60 RM 60 RM 60
Other RM 25 RM 25 RM 25
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Taxes Incurred RM 0 RM 0 RM 0
Marketing Strategy
We will market our product and services according to product and service strategy, pricing
strategy and our direct to consumer strategies as well as various promotion strategies to meet
the demand of the market.
Product/Service strategy
Under product/service strategy, we will provide ourselves with a good brand name by slowly
establishing ourselves as a unique product and service that is different from our competitors.
We also value added services for laptops and computers free for simple computer and laptop
problems to encourage our customers to come back to our shop to service their computers
and laptops when they are in complicated computer and laptop trouble. This is also to
encourage customer loyalty to our product and services that we provide for them. We also
make sure our products and service provided is unique and different so that our customers are
able to recognize and remember our product and service that is different from our
competitors.
Besides that, we also make sure that our products and services provided are of good quality
or excellent quality especially when dealing with computer consultation services. We make
sure our computer technicians are skillful and provide excellent computer consultation
services at a good price as well as to perform well in providing such services. We also make
sure that our services provided are off good quality or excellent quality by ensuring that our
service provided is reliable, precise and excellent to ensure that their computers or laptops
that are sent for servicing will perform well after our service.
We also provides our customer with unique customization of computer programs and
softwares as well as hardwares to suit their need and demand of our customer. We also
provides various service packages to suit our customers need and demand of the market and
to fulfill their needs and wants well by providing these unique personalize packages for our
targeted customers. This helps us to be different from our competitors due to these unique
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services. We also makes sure that our services provided is also attractive and of good to
excellent quality so we will always have repeated customers and new customers coming in.
We also provide after sales services if our customers find that there maybe some errors in our
services or needed corrections, we will do so , so that our customers are always happy and
satisfied with our services. We also make an effort to improve our services for the benefit of
our customers.
Pricing Strategy
We provide value-based pricing that is where our customers’ perception of the value of our
product and service. We also did proper research on our services and products that are
provided for sell. We noticed that from our competitors if they provided too high pricing for
their products and services, it resulted in poor sales while pricing too low on their products
and services will generate less revenue than they would if the price were raised to the
perceived value level.
On the other hand, we also use competitor pricing so that we are able to compete with our
competitors but to also enable us to provide better quality services and packages than our
competitors. This is because we assume that our customers judge a product’s value or service
value on the competitors’ prices as well as their quality of service. So, we need to be able to
be competitive in the market. We have to sometimes follow our competitors’ pricing on their
products and services while provided good or excellent quality products and services for our
customers.
By applying these two kinds of pricing strategy, we will be able to at least main and keep our
repeated customers while encourages new customers to purchase our products or/and our
services more often over a longer period of time.
Distribution Strategy
We will then apply the distribution strategy when we choose who and how our products
or/and our services are distributed. As such, distribution strategy is aimed at establishing a
structured and controllable distribution system to ensure the product offered or services
offered reaches the targeted customer.
In our business, we choose to provide our products or/and services directly to our customers.
This is because it has no intermediary level and consists of a business selling directly to
customers.
Besides that, we also provide selling our products from selling through retailers or selling
through wholesalers. This is because we do not produce or make our own computer or laptop
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parts or accessories needed for servicing our customers’ computer. We also noticed it is much
cheaper to just buy through a good retailer or retailers, wholesaler or wholesalers and just
service our customers’ computer or laptop as when needed. This is also because we want to
concentrate mainly on our computer consultation services for our customers as we are more
specialized in this field of expertise.
Promotion Strategy
We also apply promotion strategy for our business. This strategy is used to disseminate
information about the company’s product or services with the purpose of attracting the target
market. Our target markets are a group of people who are teenagers, young adults and new
companies. So to apply this strategy, we need to advertise, have sales promotions, and to
build good public relations and have good publicity so that our customers will be aware of
our company as well as to encourage them to purchase products or/and services from us.
Now and then we also have sales promotions where we give short incentives or special offers
to encourage our customers to comeback for our services or by giving special offers where
our customers can get free online games pack installation for a good value and as well as
extra computer consulting packages for our regular customers who are interested in
upgrading or updating their software and hardware and their programs for various purposes
such as for assignments, projects and various company activities that require computer
consulting services.
Besides that, we also need to have public relations and good publicity so that we will have
more customers coming to our company for computer consulting services. Public relations
functions includes press relations, public affairs and investor relations. And we also need to
emphasize on free media attention such as in articles, magazines, newspapers, TV or radios.
This is to attract our customers attention and to ensure that they are aware of our company
and its services to the community.
Marketing Budget
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Promotions 500
Air-conditions 18,000
Telephones
Electricity 400
Water 25
Rental 13,200
Office supplies 60
Insurance 200
Operational Plan
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Customer/
Customers
yes
Ask for computer
or laptop service Head manager
Company/
Companies no
Assistant Recommends
manager best or suitable
Technician
Install, replace,
improve, modify,
creates or service
computers or
laptops
no
yes no
Check satisfy at home Customer checks
End
or office on the spot
yes
no
Customer satisfy on
the spot
yes
End
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Manpower Requirement
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18800mm
27800mm
18700mm
Symbols:
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Location
KFCCS is located at Lot 3.08, Third floor, Wisma Saberkas, Jalan Green/Jalan Rock, 93150
Kuching, Sarawak, Malaysia. KFCCS is located inside Wisma Saberkas and it is the first
shop lot facing the central escalator entrance of Wisma Saberkas. It is a medium size shop lot
at least 2,000 square feet with concrete floor and proper partition and sound proof and fire
proof partition. This will be where all our activities are done and held.
Operation Overheads
Monthly Expenses- 25
Water
Monthly Expenses- 60
Office Supplies
Other Monthly 2
Expenses- Business
Registration Fees (But
is RM 25 per year)
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Operations Budget
Promotions 500
Air-conditions 18,000
Telephones
Electricity 400
Water 25
Rental 13,200
Office supplies 60
Insurance 200
Financial Plan
Financial Plan
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Current Assets RM 0 RM 0 RM 0
Long-term Assets
Long-term Assets
Total Long-term RM 0 RM 0 RM 0
Assets
Accounts Payable RM 0 RM 0 RM 0
Current Borrowing RM 0 RM 0 RM 0
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Conclusion
Based on this Business Plan, we both hope to gain the approval of the bank as well as the
possible potential investors to invest in our company’s business as well as to be able to
provide a good or excellent computer consulting service to our Kuching Community. We also
hope that by proper planning we are able to fulfill the needs of our Kuching Society which
mainly consists of teenagers, young adults as well as many new companies who may need of
our service. We also hope our plan goes smoothly after such a long business plan.
Appendix
Cash Received
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Additional Cash RM 0 RM 0 RM 0
Received
New Current RM 0 RM 0 RM 0
Borrowing
New Long-term RM 0 RM 0 RM 0
Liabilities
Sales of Other RM 0 RM 0 RM 0
Current Assets
Sales of Long-term RM 0 RM 0 RM 0
Assets
New Investment RM 0 RM 0 RM 0
Received
Expenditures from
Operations
Cash Spending RM 0 RM 0 RM 0
Additional Cash RM 0 RM 0 RM 0
Spent
Principal Repayment RM 0 RM 0 RM 0
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of Current Borrowing
Long-term Liabilities RM 0 RM 0 RM 0
Principal Repayment
Purchase Other RM 0 RM 0 RM 0
Current Assets
Current Assets
Long-term Assets
Long-term Assets
Total Long-term
Assets
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Accounts Payable
Current Borrowing
Paid-in Capital
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