TABLE OF CONTENTS

Title Page

Approval Sheet

Table of Contents

List of Tables

Introduction i

Highlights of the Study ii

A. Market Aspect ii
B. Technical Aspect ii
C. Management Aspect ii
D. Financial Aspect iii
E. Socio-Economic Aspect iii

Executive Summary iv

A. Business Name iv
B. Nature of Business iv
C. Location iv
D. Form of Business v
E. Target Market v
F. Capitalization v
G. Proponents vi

Market Aspect 1

A. Service Description 1
B. Target Market 1
C. Market Coverage 2
D. Total Population in Tacloban City 3
E. Projected Total Population in Tacloban City 4
F. Demand 5
G. Consolidated Historical Demand 6
H. Consolidated Projected Demand 8
I. Projected Demand based on Targeted Market Share 9
J. Supply 10
K. Consolidated Historical Supply 11
L. Consolidated Projected Supply 12
M. Projected Supply based on Targeted Market Share 13
N. Demand Supply Analysis 14
 O. Projected Service Volume and Market Share 15
P. Marketing Program 16
Q. Pricing 16
R. Membership Fees 25
S. Annual Service Capacity 26
T. Promotions 27
U. Advertising 27
V. Amenities 28
W. Service Distribution 29
X. Brand Name 30

Technical Aspect 31

A. Service Description 31
B. Business Location, Service Size and Capacity 32
C. Vicinity Map 33
D. Service Schedule 34
E. Sales Schedule 35
F. Service Process 36
G. Service Flow Chart 38
H. Land and Building 39
I. Office Equipment, Furniture and Fixtures 40
J. Utilities 42
K. Annual Insurance Expense 46

Management Aspect 47

A. Name and Form of Business Organization 47

B. Nature of the Business 58
C. Organization Structure 58
D. Personnel Qualifications and Functions 59
E. Compensation Structures 62
F. Organizational Chart 64

Financial Aspect 65

A. Financial Assumption 65
B. Sources of Financing 72
C. Capital Requirement 73
D. Service Pricelist 74
E. Product Pricelist 75
F. Inventory 82
G. Sales Revenue 91
H. Service Revenue 100
I. Cash Flows 102
J. Partners Equity 104
 K. Income Statement 105
L. Balance Sheet 106
M. Financial Analysis107

Socio-Economic Aspect 112

A. Comparative Annual Tax Payable113

B. Conclusion 114
C. Recommendations114

Appendix