CHRISTOPHER BODMANN

(512) 605-8594 chrisbodmann@gmail.com

MARKETING & COMMUNICATIONS EXECUTIVE

Innovative thinker with deep and broad-based experience in
Business-to-business, health care marketing, and digital communications

Proven ability to lead cross-functional teams to market products and services to a wide spectrum of
target audiences. Strong entrepreneurial spirit with a track record for successful new business
development and relationship management. High-integrity, energetic, and results-oriented professional
within the following areas of expertise:

Omni-channel Marketing Programs New Product Launches

Marketing Strategy & Account Planning Digital & Social Media Marketing
Target Audience Assessment & Market Analysis Agency Management
Objectives-based Brand Planning Needs Assessments & Consultative Sales
Health Care Product Marketing Leading & Developing Teams

CAREER HISTORY & ACCOMPLISHMENTS

CHIEF MARKETING STRATEGIST February 2017 Present
C2 Creative Group San Antonio, Texas
Creative advertising agency focused on brand development, creative execution, and strategic
marketing planning.
Conducted a brand review and directed a refresh project of a 30-year-old juice brand to
strengthen internal and external identity and shore up lagging B2B relationships
Developed and coordinated an aggressive business development campaign to expand Chicago
business based into the San Antonio market

DIRECTOR OF MARKETING January 2016 February 2017

Gonzaba Medical Group San Antonio, Texas
Medical group focused on delivering a managed healthcare model to senior, underserved, Hispanic
population.
Facilitated comprehensive marketing strategy for managed care, urgent care, and occupational
medicine business units
Increased managed care enrollment growth by 15%
Initiated a rebranding effort to create clarity and define the underlying differentiators for the
medical group
Enhanced earned and paid media strategy to improve Gonzaba reputation among patients,
physicians, and insurance agents in San Antonio

DIRECTOR OF ACCOUNT SERVICES June 2014 January 2016

ArchPoint San Antonio, Texas
Full-service advertising agency targeting B2B and B2C audiences and focused on product marketing
in CPG, food, banking, and medical/health care industries.
Rebuilt client base, focusing the team on solving customer needs and creating raving fans.
Acquired over $500 thousand in new business within the first six months.
Led agency through comprehensive operational development process, defining roles,
procedures, and measurement standards across company.
Used knowledge of market research to help built a complete analytics practice, vastly
enhancing agency research and measurement offerings.

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PRESIDENT & CHIEF OPERATING OFFICER January 2013 June 2014

SenaReider Corporation San Antonio, Texas
Digitally-focused advertising agency specializing in B2B and B2C product marketing and the food
industry.
Successfully shepherded the ownership transition of 33 year-old agency, including new brand
Keywords:
identity,
Accurate, new listening,
Achiever, Active website, and transfer
Adaptable, of all
Agile, Analytical, clients
Assertive, and assets
Autonomous, fromCollaborative,
Capable, a California to a Texas
Competitive, Committed
corporation.
Communication, Confident, Conflict resolution, Consistent, Cool under pressure, Cooperative, Creative/creativity, Critical thinking,
Built
Cross andCulturally
functional, developed new agency
conscious, Customer team,service
including
skills, account services,
Decision making, digital
Dependable, andoriented,
Detail creativeDetermined,
departments.
Diligent,Directive,Driven, Dynamic, Effective, Efficient, Energetic, Enthusiastic, Ethical,Experienced, Facilitator,Flexible, Focused, Follow-up,
Executed
Forward thinking,Friendly,
several Gogetter, Goal-oriented,digital
multi-channel, Hardworking, Initiative,Innovative,
promotions Integrity,Intuitive,
for Del Monte Investigative,each
Fresh Produce, Judgment,
Knowledgeable,
generating Leader,over
Level10%
headed, Loyal ,Manager,
increase Mindful,Motivated,
in category sales Multitasking,
and more than Negotiations,
5 to 1 Objective,
ROI for Open minded,Organized,
marketing
Outgoing, Partner/Partnering/Partnership, Passionate, Persistent, Personable,Persuasive, Prepared, Proactive, Problem solve(r),
activities.
Productive
Through, Professional, Prompt, new
aggressive Provide/provision
business approach, Public speaking , PunctualQuality
and organic Quicktook
growth, learner Relationship
start-up builder
agency toReliable
over
Resourceful
$300k Respectable
in profitsRespectful
in the Responsible, ResponsiveofResults-driven
first 6 months business. Selfless Service StrategicStrongSuccessful, Tactical,Task oriented,
Time management, Teamwork, Time manager, Trainer, Transformative, Troubleshooter, Unifier,Visionary, Well-written
DIRECTOR OF ACCOUNT SERVICES June 2010 December 2012
Account executive
Interlex Account managementAccount service Account teamAction plan AdvertisingAgency management
Communications AnalyticsAngle
San Antonio, Texas
AudienceBehavior Brand acquisition Brand equity Brand management Business development Business to business (B2B) Business to
Full-service
consumer advertising
(B2C) Buzz agency focused
Campaign/campaign managementon B2B, B2G,
Category advocacy,
management andmarketing
Channel multicultural marketing
Community relations
niches. market analysis Competitor strategies ConsultantConsultative sales ConsumerConsumeraffairs Consumer packaged
Competitive
Acquired
goods overpanel
(CPG) Consumer $10 Consumer
million in new business,
survey(s) including
Contact(s) Contest(s) largemanagement/negotiations
Contract government contractsCopy with theCoupon(s)
writing Texas
Department
Corporate of Transportation
relations Creative and the
design Customer loyalty U.S. Department
Customer loyalty programofCustomer
Agriculture.
relations management (CRM)
Customer retention Customer
Leveraged knowledge satisfaction Customer
of nutrition service
and Demographic(s)
health Direct mail
care industry Directhealth-related
to lead marketing Distribution channels
accounts,
Distributor E-commerce
including theEfficiency
City ofEndorsements
San Antonios EventCDC-funded
planningExhibitsanti-obesity
FeasibilityFocuscampaign,
group Fortunea 100/200/500/1000
national soda
companies GlobalGoods
reduction Growth High-caliber
campaign for the Image International
Center Internet
for Science inmarketing
the PublicKey Interest,
performance indicator
and Lead-time Logistics
a multicultural stroke
Logo/logo design Management
prevention campaign Manufacturer
for the Market
American analysis Market
Heart research Market segmentation
Association/American Markets/market
Stroke Association. share Marketing
Marketing collateralthe
Developed Marketing
first initiatives
and onlyMarketing model Marketing
comprehensive, plan Marketing tactics
consumer-friendly MediabuyMediaweb
informational outlets Media planning
resource
Merchandising/merchandiser Morale Naming Needs assessment Negotiations NicheOperating budget
detailing the Affordable Care Act and its provisions for AARP. Crafted a multi-channel strategic Organization Packaging/packaged
goods marketing
Partnership PitchPlacement
plan Platform functions
to distribute Point-of-sale
information Portfolio management
nationwide to variousPresentations
audiences. Pricing Private operators
Product(s)Product development Product innovation Product launch Product mapping Product management Product positioning
ProductivityProfit/profit margin(s)/profitability Project management Promotion(s)/promotion strategy Public relations Publicity
ACCOUNT DIRECTOR July 2006 November 2009
QualityQuota(s) Rebates Relationship/relationship building Relocation ReputationResearch and Development Resource management
Stinson Brand Innovation Chicago, Illinois
Restaurant channel Retail channel Retail management SalesSalescycle Sales manager Sales operations Samples Services Shopper marketing
Marketing
Smart moveSocial agency specializing
media/social in health,
media marketing science,
Solutions Specialand technology
events SpinStrategicbrands.
planning/strategic marketing Storage
Developed
Storyboard SubsidiarySupermarket Supplychain
and facilitated Sustainability Sweepstakes
cross-functional strategic Target
warmarket
gamesTechnology Telemarketing
exercise Territory
that resulted inTrade
the
marketing Trade show/trade
reformulation show booth
of product designstrategy
launch Transportation Trend
for CSL analysis Vendor(s)/vendor
Behring Pharmaceuticals. management Visuals Warehouse
Wholesale
Requested by client to serve as Interim Product Manager, working with internal client team to
finalize preparations for product launch.
Co-authored strategic brand development book based on core proprietary tool with agency
principal.
Using models from the hemophilia market, designed a program to teach patients to self-infuse
for HAE, allowing client to capitalize on direct-to-patient as well as direct-to-physician sales
channels.

EDUCATION & CREDENTIALS

MASTER OF ARTS Communication BACHELOR OF ARTS English

University of Illinois Texas Lutheran University
Chicago, Illinois Seguin, Texas

CHRISTOPHER BODMANN
7402 Derby Vista Selma, Texas 78154
(512) 605-8594 chrisbodmann@gmail.com