Intex Technologies (India) Limited

Corporate Presentation
June , 2017

For any query contact Mr. Rajeev Jain (rajeev.jain@intex.in)- +91-9871516781 1

Company Confidential
 VISION
Make Intex a globally respected name
Improve the quality of life of the people

MISSION AND GOALS

Focus on customer delight
Seek technologies and trade leadership
Ethical practices
Caring for the stakeholders
Conducting ourselves as good citizens

Company Confidential 2
 Mr. Narendra Bansal is a first generation entrepreneur and a
visionary in the true sense

He founded Intex Technologies in 1996. His visionary and sharp

business acumen has established Intex as a most formidable
brand in the Mobile and Consumer Durables segment. He has
strengthened the culture of innovation at Intex, explored new
markets and extended the brands product portfolio and global
reach

His penchant to build effective and efficient organization has

brought Intex to the pole position. He has built a family of 7000+
Intexians

He was conferred with the UDYOG RATTAN AWARD by the

Institute of Economics Studies in year 2016 ,was recently awarded
Mr. Narendra Bansal the Empresario Most Inspiring Entrepreneur Awards 2016 by
CMD National INSTITUTE OF Industrial Engineering (NITIE) , an award
for distinguished entrepreneurship for 2016 by PHD Chamber of
commerce and recently felicitated with prestige CEAMA award
,2016 for outstanding contribution to the mobile industry and
also recently awarded with best entrepreneur of year 2016 by
Exhibit Tech Awards 3
Company Confidential
 Mr. Keshav Bansal is the New generation Director of Intex
Technologies. He has been instrumental in driving various
marketing and product level Go-To-Market strategies as the
Marketing Head. He has implemented several innovative
marketing ideas and has catapulted Intex to a preferred
consumer electronics brand

Keshav has been instrumental in acquiring an Indian Premier

League (IPL) Cricket team Gujarat Lions for Intex Technologies

He has been recipient of many coveted awards including the

"Young Entrepreneur of the Year 2013 by NCN Magazine and the
Leadership Award for Business Excellence 2015 by Amity
University

He has recently received the Young Entrepreneur of the Year

Mr. Keshav Bansal 2015 award by Future of India, the Atal Samman Award 2016,
Director Times Nows Extraordinaire Award for Young Entrepreneur 2016.
Owner, Gujarat Lions, Also received the GQ Most Influential Award and Delhiites life
IPL Cricket Team style award for the emerging entrepreneur of the year

Company Confidential 4
5
 Leadership Team

Mr. Atul Jain Ms. Ishita Bansal Mr. Satyendra Malik Mr. Yashpal Soni Mr. Mohan Chand Mr. Arvind Raina
Head-Legal & Product Head - Mobile Head-HR Chief Information Upadhyay Head-Service
Compliance Officer Head-Import (Telecom)

Mr. Ashok Agarwal Mr. Vivek Vishnu Mr. Biju Abraham Mr. Karmveer Mr. Neeraj Rana Mr. Jayesh Parekh
Head-Manufacturing Chief Digital Head-Service (CDIT) Company Secretary Head-Logistics Head - CD
Officer

6
 Key Executive Person

Mr. Vishwas Agarwal Mr. Manish Gupta Mr. Nitin Goel

Head-International Head-Mobile Head - VAS
business Accessories sales

Mr. Vishal Malik Mr. Pawan Kumar Mr. Navneet Singh

Head-Intex Smart Head-Consumer Head - IT
World Durables Sales

7
 Shareholders
% age
Shareholder No. 0f shares Shareholding

Mr. Narendra Bansal 32934679 95.29

Mrs. Alpa Bansal 1432770 4.15
Mr. Keshav Bansal 100000 0.28
Mrs. Kavita Bansal 45000 0.13
Ms. Ishita Bansal 20000 0.06
Mr. Ramesh Ajit Vaswani 15000 0.04
Mr. Sanjay Bansal 6300 0.02

Mr. Sunil Bansal 6300 0.02

Total 34560049 100

8
 Journey so far...

1996 97-02 2004 2006 2007-10

Introduced Accessories: Inaugurated

Founded
Cabinet Manufacturing unit Instituted Board managed SAP Implementation
Intex Technologies (India)
Key Board in Jammu Corporate structure Introduced Feature Phones
Ltd.
Speakers Introduced DVD Introduced LCD TVs Inaugurated Manufacturing
Web Cameras Players unit in Baddi

1 Rs. Cr 33 Rs.Cr 70 Rs.Cr 183 Rs.Cr 593 Rs.Cr

Revenue ($ .15 MN) ($4.85 MN) ( $10.29 MN) ($26.91MN) ( $87.21MN)

2012-14 2016 2017

2015

25 Lac / Month Mobile production in - Intex introduced Air

Introduced New Products: Mobile Manufacturing Started in India India Reached Conditioner range
Smartphones Entered the Wearable Segment Became 1st Indian brand to exhibit in (Inventor split and
LED TVs Opened Intex Smart World (Retail chain) MWC Barcelona Window Ac)
Washing Machines MWC Shanghai participation Foray into International Market
(First Indian Mobile Brand to Exhibit) Smart TV, Automated washing
machine, refrigerator, Air coolers
1069 Rs. Cr 3652 Rs. Cr 6213 Rs.Cr.
Revenue ( $ 157.21MN) ($537.06 MN) ( $913.68 MN)
Company Confidential
 Admirable Brand Equity | Focused Campaigns
National Brand Ambassador Regional Brand Ambassadors

Mahesh Babu, Sudeep, Brand Suriya, the Brand Madhuri Dixit,Brand

Brand Ambassador Ambassador for Ambassador Ambassador for washing
National Brand Ambassador for for Andhra for Tamil Nadu machine & Refrigerators
Mobile Phones since 2013 Pradesh and Karnataka
Telangana
Building a Global Brand through Cricket

Acquired the Rajkot IPL franchise, Gujarat Lions for a

period of 2 years
This will contribute to the growth and popularity of the
brand on a global stage Suresh Raina, Brand
Ambassador for speaker.
Company Confidential 10
Awards and Accolades
A Score of 8 / 10 for Intex Avatar Mobile Phone on the
Popular Show - Cell Guru aired on NDTV 24*7 & NDTV
India lollipop smart phone by an Indian brand
Received top 3 Awards at the Mobility Excellence
Awards 2015* & 2016**
Received the CMO Asia award for the best use of
Twitter and Social Media in IT industry.
Received mobility award for consumer durables and
make in India project.

2012 2014 2015 2016

As per the Annual Survey Conducted by Dataquest : 47th
rank amongst top 200 fastest growing IT companies (both
hardware & software)
Innovative Retail Concept of the Year
Impactful Retail Design & Visual Merchandising for Retail Excellence
in Asia Retail Congress
Fastest growing Brand in India in the Telecom Sector: World Brands
Summits 2016 in Dubai
Times Nows Extraordinaire Award for Brand
North India Retail summit award for excellence in retail and customer
service
Intex bags BBC Knowledge Award for Digital Marketing, Rural
Marketing and Customer Service and engagement

*Mobility, the leading Mobile technology magazine Mobility Excellence Awards 2015
1. The most reputed Indian handset brands **Mobility, the leading Mobile technology magazine Mobility Excellence Awards 2016
2. Best Speakers 1. Best Feature Phone of the Year
3. Best Firefox Smartphone 2. Most Popular Indian Brand
http://cellit.in/intex-bags-three-awards-at-mobility-excellence-award-2015/ 3. Best Initiative Make in India Awards
Source: http://mobilityindia.com/7243-2/
Company Confidential 11
 BUSINESS & PROCESS EXCELLENCE

Company Confidential 12
 Behind the Operations...

Independent Board

Audit Committee

Remuneration Committee

CSR Committee

SAP Implementation

In-House Software Development

Forex Risk Management

Capability Building Team

E-Waste Management

Company Confidential 13
SAP Implementation (2008) IT Infra Excellence

3 Way
Finance Disaster
FICO Business Recovery
Plant &
Maintenan
Planning & Internet and Software
Consolidat server Load Defined Data
ce - PM
ion BPC Balancing center

Treasury &
Quality
Risk
Manageme
Manageme
nt QM
nt - TR Managed
MPLS
Network
Connectivity
Wired and
SAP PAN India Intex IT Wi-fi
Modules
Production Implemente Product Infra
Life
planning d Manageme
PP
nt PLM
Point to
Point 98 % Server
connectivity Virtualization
Human Document through
Resource - Manageme Fiber and RF
HR nt - DMS
Virtual
Material Sales & Desktop
Manageme Distributio SAP Hana
Infrastructur
nt - MM n- SD e VDI

Company Confidential 14
Tech-Enabled Decision Support IT Excellence Plan
System 2017
SAP HP Super Dome Highest Performance server
Business
Intelligence
BI

SAP
Check point
Business
Firewall
Objects - BO Vulnerability and Penetration testing

Hi-Tech
NSX- Site Recovery manager for Virtual infrastructure
VTPT Decision
Vulnerability Support Automation
and SAP Hana
penetration LIVE
testing tools

Near Line and far disaster recovery

SAP Work SAP Fiori

Flow Apps
Video conferencing

Company Confidential 15
 Industry Trends

Company Confidential 16
Overview: Indian Mobile Handset Market
Volume in
Millions
120
Smartphones 250
Feature Phones
104 214
100 200 180
80
80 150
150
60 44
100
40
20 50

0 0
CY 2013 CY 2014 CY 2015 CY 2013 CY 2014 CY 2015

Total Handset Industry

300 258 260 254
250
200
150
100
50
0
CY 2013 CY 2014 CY 2015

Company Confidential Source: IDC data 17

Projected Growth: Indian Mobile Handset Industry
CAGR 5% Volume in Millions

Value in Rs. Cr /USD Million

CAGR 12%

Source: IDC Report dated 29.02.16

Company Confidential 18
Indias Share in the Global Handset Market

16%

13.80% 13.70% 14.00%

14%

12.10%
12% 11.60%
11.10% 11.10%

10% 9.20%

7.80%
8%
6.30%
6%
4.40%
4%
3.00% 2.90%

2% 1.60%

0%
2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15

Company Confidential Source: Indian Cellular Association dated 18.02.16 19

 Overview of Consumer Durable Market in India
Indian Consumer Durables Market TV Market in India
20210 Rs. Cr 13050 Rs. Cr
$2972.06 MN $1919.12 MN

6180 Rs. Cr
$358.82 MN $908.82 MN
2570 Rs. Cr
$592.65 MN $377.94 MN

Washing Machine Market in India

Key Growth Drivers:
Increasing levels of income and urbanization $179.41 MN
Improved affordability of products, with India centric
product introductions
Product innovation and availability of new variants of $179.41 MN
products
TV Penetration in India 60% v/s global average of $54.41 MN
89%
Washing machine penetration in India 9% v/s global
average of 70%
Company Confidential Source: Corporate Catalyst (India) Pvt Ltd dated April,2015 20
 INTEX Overview

Company Confidential 21
Company Overview

Product Vertical
Mobile & Accessories
Consumer Durable
IT Accessories

Geographic Spread
Five Manufacturing Units Retailers/Dealers 100000+
Jammu Distributors - 1600+
Baddi INTEX Intex Smart World 100+
Noida (3) Service touch Points 1500
Modern Trade-3000+ Outlets
R&D Centre International Business
New Delhi Key E-Commerce Portals

Business Solutions
SAP on VPN
Certifications
ISO 9001:2008
OHSAS/CLIO

Company Confidential 22
 Mobile Handsets Markets
Amongst the first Indian companies to enter
mobile handsets industry in 2007
Samsung,
others, 26%
46.6% Intex is the No. 1 Indian handset brand
Transsion, according to IDC report Q4,2016 dated 13th
7.50%
Feb,2016
Intex,
7.10%
Micromax, Lava ,
5.80% 7.00%

Source: IDC Q4 2016 data

Company Confidential 23
 INTEX Mobile Market Share India
14.00%
12.70% 12.50%
11.80%
12.00%
10.40%
10.08%
9.80%
10.00%
9.10%

8.00%
7.10%

6.00%
5.00%

4.00% 3.20%

2.00%
1.10%

0.00%

Company Confidential Source: IDC data 24

 Consumer Durables & IT Accessories
Key products
Consumer Durables :- IT Products:-
LED TV MM Speakers
Washing Machine UPS, SMPS
Refrigerators Power Bank
Air Purifier Headphone
Air Conditioners Keyboard

First company to introduce Multimedia speakers

Company Confidential 25
 Value Added Services Key Drivers
Increase in New smartphone user and having huge
inventory of old connected users
Creating complete digital services ecosystem around
Ecommerce, Video, Games, Market place, Content &
utilities deeply integrated in the OS
Encasing multi facet mobile payment solutions
Creating unique advertising solution by mobile
optimizing screen space utilization
Offering multilingual access to the end user to drive
more engagement & stickiness
Building user data analytic engine to drive all the
solutions based on consumer behavior

Company Confidential 26
 Research & Development
Innovation is the hallmark of manufacturing at Intex
Intex believes in creating customer oriented products with its competitive R&D team
Intex has state-of-the-art manufacturing, Product validation & testing facility to support customer oriented
products manufacturing in both India and China.
Intex has Established own Battery Lab for UN 38.3 testing including Human Safety Tests.
Designed In house Automated IMS (Intex Manufacturing Service) for traceability of Handsets, Batteries and
key Spare parts.
Standardization of Key Component (PCBA, LCD, Battery Cell) is aligned with Indian Govt. PMP (Phase
Manufacturing Program)

Company Confidential 27
 Manufacturing Excellence
Launch of new Factory at Greater Noida-Intex Technology Park

Manufacturing Excellence System MES

In-house Product and Components Reliability Lab

BIS Certification

Smart Check and Interlockin

Automated machines for Screwing and Soldering

100% ESD Compliant facility

All our Mobile devices are google certified

28
 Manufacturing Operations Overview

PLANT Capabilities

NOIDA A14 Feature /Smart Phones

NOIDA B26 Feature /Smart Phones

NOIDA A13
Battery /Chargers

Battery reliability Lab Noida Plant Jammu Multimedia Speakers

Baddi LED TV/ Feature Phones,

Keyboard, IT accessories.

29
 International Markets

Started Exports from India in 2015-16

Doing business in select markets four continents

Present in E commerce, Big Operators and Retail

Chains like Amazon.es, Jumia, mediamart, Vodafone
Africa, Oreedoo etc

Replicating the India growth story of Intex by focusing

on value for money products based on extensive
consumer research in each market

Presently we are exporting approx. 60,000 units per

month in SAARC, Spain, Middle-east, African countries,
Vietnam, CIS

Company Confidential 30
Human Capital
Departmental Human Spread of Intex Technologies (India) Limited
7000+ Strong team of Intexians
Line Verticals
Chart Title
2,766- On Roll employees 504 - Off Roll employees
4,000 3,508
3,500
1707- ISA employees 1899 - Plant Employees 3,000 2,669
2,500
2,000
1,500
1,000 737 689
500
0
Sales Production Service Support

Support verticals

Chart Title
250 228

200
148
150 120
104
100
Long Service Employees 56
50 33
86 Emp. with more than 10 year Service
31 Emp. with more than 15 year Service 0
Store & F&A HR & Adm Mktg Purchase Others
Logistics
Company Confidential 31
SWOT Analysis
STRENGTHS WEAKNESSES

Strong Brand Image. Limited Global Presence.

Quick response to market change. Exchange rate risk.
Diverse Product Portfolio.
Consumer centric approach, affordability.
In-house R&D to foster technological
advancements.
Pan India Distribution Network.
Service network 907 cities multilingual
support.
SAP implemented in 2008.
KPMG as a Statutory Auditor Firm.
E&Y as Internal auditor and IT strategy partner
Chandrasakaran & associates as Secretarial
auditor.

Immense export & domestic market potential Intense Competition with National & International
brands.
Industry growth fuelled by growing rural market
and smart phone users. Rapid Technological changes.
Vast market for value added services.
Make in India Domestic Production.
Fast response time for Technological & Product
related changes as compared to international
manufacture.

OPPORTUNITIES THREATS
Company Confidential 32
Thank You

39