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IMPORTANCE OF PIGMENTATION will lose water of crystallization NAFTA accounts for $246.6MM of the
As has been noted in the example and/or change their crystal form at global market; all of Europe represents
above, the pigment may react with service temperatures, as this results $199.9MM; China makes up $46.33MM;
the binder at high temperatures, in a change of color and possible and South America accounts for the
making its choice critical. In general, damage to film integrity. remaining $36.85MM (see Chart 1).
however, there are two main issues: Although powder coatings have
The pigment must itself be capable of MARKET SIZE & GROWTH RATES established a 14% foothold share in
resisting the service temperature; and There are 35 market segments repre- the heat resistant coatings market
Flake-form pigments may help to pro- senting 1,152 possible combinations segment, it is not growing as fast as
tect the resin system against oxidation. serving this fast growing market (see the liquid portion due to the greater
Thus, leafing aluminum flake is Table 1). technical flexibility with liquid sys-
widely used, though at temperatures The 35 segments that make up the tems versus powder (see Chart 2).
above 500C, ceramic frits are global market for heat resistant coat- Chemark will address this market
preferable. Black iron oxide and ings is valued at US$543.9MM and is further in our second of a two-part
some other metal oxides are used in expanding at an average growth rate series next month. CW
some applications, but care has to be of 5.78% annually.
taken not to choose materials that Broken down in regional markets, See Chemarks ad this month on page 19.