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The essence of doing such is to create a differentiated game for each set of distributors

and keep them aligned and interested into the fold of SCCCBD

5
Market Potentials Professionalism Tenure Transactions Willingness

+ + + + +
B> Level of Involvement s in the business ( credit outstanding in retail
A> SOW(%) of SCCBD, reveals the fact that how much space does

40%+
Refers to the score of distributors for his performance in:

40%+
Market performance + ability to Win

Market performance + ability to Win


30% Zone of Loyalist Zone of Growth
30% Silver Platinum
20%
20%
Scope for
he have to contest for future

10%
Not attractive
Improvements 10%
Bronze Gold
5%
5%
markets)

Low High
Market potentials + Willingness
Low High
Market potentials + Willingness

Refers to the score of distributors for his performance in:


A> How much is he willing to take up the new brands
B> How much customer centric is he in nature?
C> In what level he performs in terms of payment and compliance issues?
D> No of years into this business and any other business involvement?
E> Hunger for growth as a business person?
A> SOW(%) of SCCBD, reveals the fact that how much space

B> Level of Involvement s in the business ( credit outstanding in

40%+
Refers to the score of distributors for his performance in:

40%+
Market performance + ability to Win

Market performance + ability to Win


30% Zone of Loyalist Zone of Growth
30% 12 9
20%
does he have to contest for future

20%
10% Scope for
Not attractive
Improvements 10%
26
30
5%
retail markets)

5%
Low High
Market potentials + Willingness
Low High
Market potentials + Willingness

Refers to the score of distributors for his performance in:


A> How much is he willing to take up the new brands Out of 77 distributors of SCCBD, current
B> How much customer centric is he in nature?
C> In what level he performs in terms of payment and compliance issues? positioning of distributors in Number.
D> No of years into this business and any other business involvement?
E> Hunger for growth as a business person?
1
40%+ Silver Platinum
2
9
Market performance + ability to Win

12
30% Contributes 1% of the Contributes 1% of the New Client
industry industry

20%

30 26
10%
Contributes 5% of the Contributes 6% of the New Client
industry industry

5%
Bronze Gold
Investment for ECO
Low High
Market potentials + Willingness
Investment for
Potential
Out of 77 distributors of SCCBD, current 3 Investment for
EMO

positioning of distributors in Number. this channel Investment for


EGO

Inception Growth Maturity


INSEE PLC in Bangladesh