YOUR TRUSTED

ABA PRODUCTS
NOW HAVE A
NEW NAME

New product names and

improved packaging

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 With the successful introduction The ARDEX brand follows some basic colouring and design guidelines,
which can already be seen on many products. Each product group has
of the ARDEX brand to Australia its own identifying colour within the overall ARDEX product range.
6 years ago, we now find the
majority of sales come from The primary product range colours are as follows:
ARDEX branded products. With
this in mind, we are about to
embark on a program to
complete the rebranding of FLOOR LEVELLING COMPOUNDS
all ABA products into the
ARDEX brand.
The ARDEX name has been synonymous
with innovative, premium quality products PRODUCTS FOR BASIC CONSTRUCTION
and services globally for many years. With AND CEMENT/SAND SCREEDS
the ARDEX name and values now established
in the Australian market, we are confident
that a consistent ARDEX brand will be
beneficial to our partners in business and
well received in the tiling market.
TILE ADHESIVES
Over the coming months the old ABA
packaging and literature will be phased out,
with current ABA products adopting the
ARDEX brand design. The products
themselves will remain unchanged, with TILE GROUTS/
the same levels of quality and performance SILICONE SEALANTS
being maintained in the new look packaging.

This brochure will provide a useful reference

point for the coming months as we gradually
work through the changes, plus it gives
you the opportunity to familiarise yourself
WATERPROOFING PRODUCTS
with new product names, packaging
and colouring.

PRIMERS/BONDING AGENTS

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 Following on from the product group primary colouring, each individual product
will have a second colour identifier on all packaging.
Where paper bags and sacks are concerned, this additional colour will be printed on the bottom and top panels,
whilst for other items such as pails and tubes it will appear on the front behind the ARDEX logo.

Where possible we are looking to use the existing product colour as the secondary colour on the new packaging.
The ABA product name will either form part of the new name or be clearly marked on the front of the packaging
next to the new name.

New ARDEX Bag e.g old packaging colour

and name on new packaging

Existing ABA Bag

e.g old name contained in

the new name

e.g old packaging colour

on new packaging

New ARDEX Pail

Existing ABA Pail

e.g old product name

clearly printed next to
new product nameme

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 Product Reference table

Secondary
ABA Name NEW name colour

Grouts
Abapoxy ARDEX Abapoxy NSC
Abacolor Wide Joint ARDEX Wide Joint NSC
White Grout ARDEX White Grout NSC
Grout Booster ARDEX Grout Booster NSC
Ready Mixed Adhesives NSC = No Secondary Colour

Abamastic ARDEX D 1
Abafix
ARDEX D 11
Flexible Multipurpose
Premixed Resaflex ARDEX D 14
Single Part Adhesives
Abaflex ARDEX Abaflex
Glue ARDEX X 52
MPP ARDEX MPP
Super Tileset ARDEX Super Tileset
Quickbond ARDEX Quickbond
Two Part Adhesives
Optima – Powder ARDEX Optima – Powder
Optima – Liquid ARDEX Optima – Liquid
Two Part Isoflex – Powder ARDEX Isoflex – Powder
Two Part Isoflex – Liquid ARDEX Isoflex – Liquid
Additives
Abalastic ARDEX Abalastic
Abacrete ARDEX Abacrete

ARDEX Australia are committed to working with you through this process.
If you have any queries, please feel free to contact your local ARDEX Sales
Representative or local ARDEX Sales Office.

Toll Free Technical Advice 1800 224 070 www.ardex.com

New South Wales Ph (02) 9851 9100 Fax (02) 9838 7970
Queensland Ph (07) 3817 6000 Fax (07) 3881 3188
Victoria/Tasmania Ph (03) 9308 9255 Fax (03) 9308 9332
South Australia Ph (08) 8268 2511 Fax (08) 8345 3207
Western Australia Ph (08) 9256 8600 Fax (08) 9455 1227

ARDEX New Zealand Ltd

Christchurch Ph (03) 384 3029 Fax (03) 384 9779

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