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LORNA ALLEN

COMMUNICATIONS PROFESSIONAL

PROFILE
778.858.8805
A multi-disciplined and talented communications professional with excellent
lornaallen@hotmail.com interpersonal skills and more than twelve years combined experience in public
relations, journalism and event management in Canada, the UK and Ireland. A
linkedin.com/in/lornamallen skilled strategic planner with superior organizational abilities and a keen eye for
detail, I am experience in planning and implementing successful local,
provincial and national communications campaigns.
ADDRESS:
Vancouver, BC
123 Dundas St.
EXPERIENCE
City, State ZIP

EDUCATION COMMUNICATIONS COORDINATOR Vancouver, CA


Canadian Mental Health Association BC Division | Jun 2016 Present
POSTGRADUATE
CERTIFICATE IN As the Communications Coordinator for Media at BC Division I was responsible
FILM JOURNALISM for all media relations activity surrounding CMHA BC core services and
programs as well as public policy initiatives and provincial funding
(AWARDED WITH MERIT)
announcements.
British Film Institute Planned and implemented strategic communications plans and
2004 2005 campaigns provincially and nationally
Researched, prepared and issued media kits.
MA IN MEDIA Responded to media requests and assigned a designated spokesperson
STUDIES (AW ARDED or information source as appropriate.
WITH DISTINCTION) Prepared communications toolkits for branches and brief them on
University of Ulster campaigns and initiatives.
Managed social media platforms and created and scheduled content.
2000 2003
Analyze metrics to assess the success of campaigns.
Collaborated with advertising agencies and other creatives to develop
MA IN TOURISM & impactful PSAs, videography and experiential stunts.
HOSPITALITY
MANAGEMENT
COMMUNICATIONS SPECIALIST Vancouver, CA
Bournemouth University
MindHealthBC - Vancouver Coastal Health | May 2016 - Present
1997 - 1999
Responsible for the launch and ongoing communications surrounding VCHs
BA IN HUMANITIES MindHealthBC project (www.mindhealthbc.ca) an online information hub of
COMBINED (AWARDED mental health resources and support services.
WITH HONOURS) Media relations outreach promoting launch, updates and key mental
University of Ulster health dates.
1992 - 1996 Managed social media platforms (Facebook, Twitter & Instagram).
Prepared content for partner newsletters and distributed.
Wrote and edited content for website update.
Analyzed website and social media metrics.
Created online marketing campaigns using Google AdWords.
EXPERTISE EXPERIENCE Continued

Media Relations
PR ACCOUNT MANAGER Vancouver, CA
Strategic Planning
Elettra Communications | May 2014 Mar 2016
Writing
Hired initially as a PR Account Assistant I was promoted to Account Manager
Project Management
several months later after having become familiar with local media landscape.
Online Marketing Created, implemented and evaluated strategic communications and media
Social Media relations campaigns for a variety of clients including The Kettle Society,
Decoda Literacy, Cadillac Fairview, Pacific Centre, Whistler Brewing
Media Training Company and Mahony & Sons.
Developed a variety of written materials including media releases, fact
sheets, newsletters and marketing materials.
MResource
E M E R SManagement
HIPS Event coordination and project management.
Establishing Vision Media relations liaison and interview coordination.
Curating Public
Canadian Exhibitions
Relations Society
FREELANCE W RITER Belfast, UK
Risk Management
(CPRS) - Vancouver
LA Media | Jun 2005 May 2013

Freelanced as a film and entertainment journalist reporting from the Cannes,


Venice and London International Film Festivals.
SKILLS Pitched interviews and feature articles to online and print publications.
Secured and conducted celebrity interviews and placed in relevant outlets.
Created and delivered high quality original content in a timely manner.
POWERPOINT
Researched and wrote feature articles for publications throughout Ireland
MS OFFICE
and the UK following prescribed editorial style and formatting guidelines.
Appeared on a radio and TV shows, including BBC, to discuss arts events
WORDPRESS and review newly released films.

HOOTSUITE SENIOR PR ACCOUNT EXECUTIVE Belfast, UK


GOOGLE ANALYTICS Cactus PR & Communications | Jun 2009 Sept 2011

CISION & MELTWATER Created, implemented and evaluated strategic media relations campaigns
for a variety of consumer clients from a variety of industries including
CAMPAIGN MONITOR health, renewable energy, publishing and fashion.
Event managed media launches and awards ceremonies.
SURVEY MONKEY Managed celebrity guest lists and coordinated red carpet activities and
media interviews.
Prepared and presented pitch proposals to new/potential clients.
AWARDS
PUBLIC RELATIONS ACCOUNT EXECUTIVE Belfast, UK
Morrow Communications | Mar 2008 Jan 2009
IABC SILVER LEAF
AW ARD FOR Pitched, developed and implemented communications campaigns for a
EXCELLENCE IN MEDIA variety of clients.
Media relations outreach media release distribution, follow up and
RELATIONS
interview coordination.
Awarded for the creative media Crisis management.
relations campaign implemented Media database management.
around the opening of opening of
Mahony & Sons Stamps Landing
September 2015
EXPERIENCE Continued

PUBLIC RELATIONS ACCOUNT EXECUTIVE Belfast,


UK
VOLUNTEER WORK The PR Agency | Oct 2006 Mar 2008

Researched and wrote media releases and feature articles and pitched to
CANADIAN PUBLIC relevant media outlets and contacts.
RELATIONS SOCIETY Developed and maintained a detailed database of media contacts.
VANCOUVER (CPRS) Devised ideas for creative photo ops and coordinated.
Content writer and editor of bi- Monitored client media coverage and provided updates and reports.
monthly newsletter
2014 Present EXTERNAL RELATIONS ASSISTANT Belfast, UK
Office of Communications (OFCOM) | Jan 2006 Sept 2006
VANCOUVER
INTERNATIONAL FILM Drafted and issuing media releases.
FESTIVAL (VIFF) Coordinated interviews.
Media office volunteer Monitored local media and reported stories of interest to head office.
Event coordinated stakeholder meetings and conferences.
Sept 2015
ACHIEVEMENTS
VANCOUVER
INTERNATIONAL FILM
FESTIVAL (VIFF) Successfully increased the media coverage for CMHA BC by 30% on
previous year during 2016/2017 fiscal year.
Hospitality suite volunteer
Met and exceeded communications objectives in BC-wide mental health
Sept 2014 awareness campaigns such as Bounce Back Today.
Won an IABC 2015 Silver Leaf Award of Excellence for Elettra
Communications for the media relations campaign surrounding the opening
of Mahony & Sons Stamps Landing restaurant in 2014.
Played a pivotal role in a three-person team (Cactus PR) which won the PRide
Award for Outstanding Small Consultancy at the UK Chartered Institute of
Public Relations Awards in 2009.
Reinvigorated annual activity calendars for clients, increasing the number
of media hits received and, in the case of one client, tripling their ROI on
the previous year (The PR Agency)
Addressed inconsistencies in house writing style by developing and
implementing detailed guidelines for all employees, thus improving overall
quality of outgoing copy. (The PR Agency)
Secured high profile celebrity interviews with the likes of George Clooney,
Jessica Chastain, Michael Fassbender through determination and
perseverance and had exclusive interviews published in national UK and
Irish publications including InStyle, The Independent, Irish News and Film
Ireland.

INTERESTS & HOBBIES

TRAVEL CINEMA

CRAFTING READING

WRITING FILM REVIEWING