2017 Heineken Message in A Bottle

Message
in a
bottle
Dear Reader
For many generations, people have sent messages in bottles in the hope
their S.O.S call would be heard. The message in a bottle has come to
be seen as a symbol of hope, gratitude, curiosity, empathy and human
connection.
Our planet and society are in need of help. The solutions require all of us to
come together and act together.
At HEINEKEN, we believe the biggest impact we can have is by conducting

our business sustainably. That is why, this year, 54 of our operating
companies decided to send* a sustainability message in a bottle to their
stakeholders.
Every letter summarises the operating companys Brewing a Better World

progress in 2016 and provides a glimpse of their 2017 ambitions. This
booklet is the compilation of all the letters: our combined commitment to
Brewing a Better World.
While we are delighted with our achievements so far, there is much more
still to do. We thank you for your continued support in helping us Brew a
Better World and we welcome your feedback on how we can do more.
22 February 2017
* Delivered by hand, not by sea. We value romance, but the sustainable way!
Dear Dear
Tango aims to be a partner for growth in Algeria and to improve his performance as well as Thanks for finding this letter. At Brau Union sterreich AG, we are working to enhance
supporting the development of the country. Austrian beer culture while meeting modern social and environmental challenges...
In 2016... In 2016...
Reducing CO2 emissions
-5.6%
...we reached about
9% CO2
is a permanent fight
14,000 ...we purchased
100% 2,858
cut in water influencers with 'Too Fast'
since 2014
We are now using

CO2 ...
of our brand activations
fridges
5.7 litres of water which meet
are having a
to brew 1 litre of beer In 2016, we emitted 14 kgs green standards ...we reduced
of CO2 per hectolitre brewed, responsible consumption
the CO2 emissions
We are aiming to use 3.3 litres by 2020 down 11% since 2014 message our movie for schools to
of our logistics
educate students about alcohol
(Partnership Institute of CO2 by 5.6%
...we invested more than ...we implemented additional Drug Prevention/NGO) ...we emitted compared to 2010
300 million DZD medical coverage 2.9 kg CO2 equivalent
into brand new returnable for all our employees and families ...we operated our to brew 100 liters of beer
Green Brewery Gss,
-43.9%
Heineken bottles
Austria
Algeria
the first large-scale brewery this is a

within HEINEKEN worldwide 45.3%
which uses renewable energy reduction
for the brewing since 2008
...we contributed process
3.7 Billion DZD to reduce waste and fight against to make sure they benefit from
...we donated
in taxes to the Algerian State Budget littering full coverage ...we used 3.2 liter of
16,486.92 water
190 In 2017...
...first time in Algeria: to brew 1 liter of beer
Tango signed an agreement with
...
#BrewedbytheSun down 43.9% since 2008
Fruital Beverages to build a joint to charity organizations
green fridges were
Wastewater implemented in the market
in local communities
...we achieved ...we communicated the
84%
Treatment Plant HEINEKEN
Life Saving
...Tango & APAB will drive a compliance with Rules
to our employees
workshop
the four-stage
supplier code
with UNIDO and other stakeholders procedure ...we had
even though the cooling gas used in 2017 in Oran, exploring how to 0 fatalities and 46 accidents
is not present in the country preserve water resources (31.43% increase in accidents than 2015)
We are very keen to improve our responsible performance in the coming years, any good idea I invite you to find out more about our initiatives, our strategies, goals and projects at:
is welcome. http://nachhaltigkeit.brauunion.at
Pierre de Giraud dAgay Markus Liebl

Director, Tango General Manager, Brau Union sterreich AG
For more on our global Brewing a Better World journey: www.theheinekencompany.com/sustainability For more on our global Brewing a Better World journey: www.theheinekencompany.com/sustainability
Dear
Dear
Thanks for finding this message. Each year our business environment changes but, in
The warmth and beauty of The Bahamas is internationally known and HEINEKEN is privileged to spite of everything, HEINEKEN Belarus continues its sustainability journey. We are happy to
help maintain this beauty. This is what weve achieved so far... share our results.
In 2016... In 2016...
...being conscious of our ...we continued our partnerships with
-25%
carbon footprint NGOs and Government ...we implemented
organizations
Life Saving Rules
CO2
The Bahamas
including office and

...through small changes,
we have been able to we have reduced CO2 emissions brewery branding,
and a safety exam day ...we invested
2% 14% 11,400
reduce water consumption by in production by
...we used 4.3 liter water for all employees
per liter beer, in agronomic, economic
to promote responsible alcohol
313
since 2008, to 6.1 hl/hl since 2008, to 21.5 kg CO2e/hl in 2016 consumption a 25% reduction and social projects
compared to 2010
-24%
...as a good corporate citizen ...making Safety our priority doesnt take ...we cared about
Responsible
21%
a break we have seen
green fridges installed
Consumption
Belarus
with unique cooling and
CO2
because we care who and how it affects
energy-saving technologies
fewer accidents since 2015
we continued to invest in
education, culture and and we promoted responsible
...we emitted
8.5 kg CO2e/hl,
...HEINEKEN Belarus became
#1 taxpayer in our home region,
contributing over
100%
of our suppliers signed
19 million
social endeavours behaviours health, driving and sex a reduction of 24%
(>100,000) since 2010 our Supplier Code to
assure common
In 2017...
500
sustainable values
...we invested in local communities ...we collaborated with key stakeholders
to support education, disaster relief to drive CO2 reduction
and sponsorships In 2017...
people participated in
the HEINEKEN survey to ...we will continue promoting
find out and raise awareness of
alcohol consumption patterns responsible
consumption
...we intend to intensify our in Belarus
Enjoy Responsibly campaign,
execute a robust safety agenda
aligning with our commitment to including the initial stages of and reinforce recycling using digital platforms
give back and inspire excellence switching to solar power by increasing our return rate and creative partnerships
Sustainability supports the future resilience of our business. We aim to work together to achieve We are on our way to becoming the most sustainable company in the country. But we cant
continual excellence. achieve this ambitious goal without your continued support. Thank you.
Hans Neven Vassilen Tzanov

Managing Director, Commonwealth Brewery Limited General Manager, HEINEKEN Belarus
For more information you can visit our website at www.burnshouse.com Please visit www.heinekenbelarus.by for more information about our sustainability initiatives.
Dear Dear
Thanks for finding this letter. Sustainability is high on Alken-Maes strategic agenda, Thanks for finding this letter. 2016 was a challenging year, but were confident of our
it lies at the heart of everything we do. This is what we have achieved so far... accomplishments and eager to learn from our lessons. Heres some of what we learned...
In 2016... In 2016...
19%
-16%
...we continued our strong
...we reduced
CO2 emissions
partnership with
water consumption
-31%
of the Heineken
Responsible Young were 4,5 kg CO2/hl
...we consumed media budget was
Drivers used to support our
CO2
3.6 liters of
a reduction of 45%
since 2010 water responsible
consumption
per 1 liter of beer produced
CO2
campaign
a 31% reduction since 2010
...we emitted 4.8 Kg CO2 equivalent
71%
to 5 liters of water
515
to brew 100 liters of beer,
to brew 1 liter of beer a 16% reduction since 2012 to create road safety awareness
estimated million
100%
...all our breweries operated with compliance taxes paid
Belgium
with the four-step

Supplier Code Procedure
green electricity -46%
reduction in energy
Brazil
from Green Fridges
...the cherries we ...we deeply regret we had
We purchased
...we encouraged and
use to brew our ...a new Responsible 1 accident with 4 fatalities
+3,000
100%
Mort Subite beer are Consumption strategy
financially supported
100% Belgian
The findings of the investigation have been
local associations for HEINEKEN Brasil was presented to the authorities and
co-created by all parts we will continue to work with them compliant,
of the company to prevent accidents happening in the future green fridges
1,623 hours In 2017...
0.0%
...we continue to produce
electricity with our
In 2017...
...we continue to shape our

solar panels 20 projects +40 KPIs
were dedicated to 0.0% alcohol and Combined ...we will implement our Responsible Consumption long term strategy,
category
Health & Safety trainings
for our employees Heat & Power energy sources starting with 20 projects that will create more than 40 KPIs to be monitored.
We realise there is so much more to do. Thank you for helping us in this journey! Were in this for the long term. Theres still much do to and we appreciate your support and your
partnership on the journey. Cheers!
Edwin Botterman Didier Debrosse

Managing Director Alken-Maes President HEINEKEN Brasil
For more on HEINEKEN Brasil: http://www.heinekenbrasil.com.br/
Dear
Dear
Thanks for finding this letter. We at ZAGORKA believe that a successful business is a
sustainable business. We make the difference because we care about people, nature, the Thanks for finding this letter. Sustainable development is key for Burundi and Brewing a
place where we operate and live. Better World it is at the heart of what we do at BRARUDI. This is how we are bringing it to life...
In 2016... In 2016...
100%
...we contributed to
...7.2 Kg CO2/hl emitted ...we emitted 10.9 kg CO2 fighting underage drinking
... equivalent
CO2
in production, ...we used 3.8 liters of water
...our water consumption of the fridges purchased
a reduction of 3% to brew 100 liters of beer
decreased by 6% since 2014 for the Bulgarian market to brew 1 litre of beer
were green
-14%
since 2014
down to 3.2 hl/hl
CO2
19% a reduction of through our
reduction of CO2 emissions

from distribution
compared with 2010
23%
since 2008 -14% since 2008
parents awareness
program
with our NGO partner, SOJPAE
ZAGORKA Green Fund winning project ...Climathon 2016: a 24-hour event in ...we invested in ...we sourced ...we created employees and contractors
Bulgaria
Green Bus station our Green Warehouse in Stara Zagora Agriculture and Health 25% Life Saving Rules awareness campaign
Burundi
and implemented a safety action plan
created by students
of our agricultural raw materials
resulting in 2 accidents
from the Forestry University Sofia
from Burundi
and
...ZAGORKA started
67%
Game Over by training farmers in
Alcohol is not a game students, entrepreneurs and business and agricultural
to address buying and engineers from all over Bulgaria competencies and supporting
consuming alcohol by minors worked on environmental topics local health initiatives from Africa a reduction of 33% vs 2015
...we dedicated our safety weeks to ...we undertook our In 2017...
1
Life Saving Rules annual employee
Climate Survey
...remained
The 12 rules set out
clear and simple dos and donts #1 Green Bulgarian ...we will continue ...and will expand our ...and
for our highest risk activities FMCG Company ...we continued to invest in ideas so we can improve driving our community, responsible drinking
Safety is our first priority supporting Nature our working environment sustainable agenda local sourcing programs
Today is tomorrows yesterday. Lets continue together our Brewing a Better World journey. BRARUDI remains a partner for growth in Burundi and focuses on improving its performance as
We owe it to the future generations. well as supporting the development of the country. Thank you for helping us go the extra mile!
Murakoze
Nikos Zois Jordi Borrut Bel
Managing Director, ZAGORKA Managing Director
For more information, please visit: zagorkacompany.bg www.brarudi.net
Dear
Dear
Thanks for finding this letter. Brewing a Better World ensures all of us at
Cambodia Brewery Limited endeavor to grow our business in a sustainable manner. Thanks for finding this letter. At HEINEKEN China, we believe sustainability should be
Heres some of what we have achieved integral to how our business is run. This is what we have achieved so far in China...
In 2016... In 2016...
CO2
44%
...we achieved a
4.7
...we needed
...the water consumption
in our brewery was
...we emitted
3.8 hl/hl
12.6 kg
reduction in our
CO2 emissions in production ...we partnered with liters water
to brew 1 liter of beer,
10%
compared with 2013 the Ministry of Information
a 2% increase from 2013, CO2 equivalent to brew
to launch new smartphone app we aim to reduce our 100 liter of beer,
Water is an essential part CO2 Get Your Sexy Back

to inspire young adults to practice
water consumption a 6% decrease
Cambodia
with the help of water usage analyses compared with 2013

of our operations moderate drinking
...our Remind partnership media spend

addresses alcohol related harm for Heineken supports
Safety First ...our Water Well Project and publicises the responsible consumption
1,250
is our number one provided approximately
company behavior Enjoy Responsibly
message
RMB 433 million
China
...we bought
2,029
ethnic minority
we had zero fatalities and communicty members with
accidents in 2016 access to clean water total tax contribution
Green fridges
In 2017...
In 2017...
...we leverage
social media platforms
to roll out the campaign at a
...we will support the boldest Heineken F1

bigger scale
When You Drive, Never Drink internally and externally,
campaign in Cambodia and in partnership with others
We realise there is so much more to do. Thank you for helping us on this journey. We realise there is so much more to do. Lets continue working together to create a better future!
Mr. Jacco van der Linden

Roland Bala MD of HEINEKEN China
Cambodia Brewery Limited HEINEKEN (China) Management Services Co. Ltd.
Dear
Dear
Thanks for finding this letter. At HEINEKEN CR, we strive to reduce our impact on the
Thanks for finding this letter. We take care that sustainability is an integral part of environment and we are committed to our communities. Weve made great progress over the last
our business. Please take a minute and look at what weve achieved... year, so lets take a look at what we have achieved so far
In 2016... In 2016...
...we reduced our total specific energy
51%
22.6%
...we were the consumption by
cut in total CO2e/hl
CO2 1st 56.7% CO2
Czech Republic
emissions in production since 2008
since 2008 beer producer in Croatia since 2008
to call for responsible
consumption through our our specific direct and indirect
...62% brand communication CO2 emissions were 4.0kg CO2-eq/hl ...we invested 10%
39% less
...we decreased our of the Heineken brand media budget
of our beer we sold in in 2016
returnable glass bottles #Herowanted water consumption in our boldest
specific non-recyclable from 3.3 hl/hl to 3 hl/hl responsible consumption
industrial waste a cut of 22.6% since 2008 ...HEINEKEN provided campaign ever
compared with 2015 ...we invested
-42%
a helping hand
42,000 ...we won two awards in the

with the project
Hard and Smart
99%
2016 TOP Responsible Business
1,727 Safer Clubbing,

...we used contest:
in local community and 4 liters of water
2 covering 29 music events
Croatia
hours contribution to social initiatives to brew 1 liter of beer,

a 42% reduction since 2008 2
Silver certificate
for our
and engaging over 2,640 visitors of our 1,695 suppliers
have signed our Supplier Code
of safety Sustainability Report
training ...we continued with the
Bronze certificate
3 Drink in moderation
for our employees ...we locally sourced
97% of malt ...all of the as top responsible ...we bought
3
90%
awareness campaign,
additionally, for our beers and
1,116 big company started in 2010
96% 100% mandarins refrigerators, The character Mira promotes

of our raw materials
of employees participated in for Karlovako Leero we purchased responsibility to festival goers,
Life Saving Rules training Natur Radler were green and employees in the Czech republic
In 2017... In 2017...
BSR
...our breweries have reached
700+
an average ...we will create a new
responsible concept
...we will use only for our Kruovice, Bezk
and Strongbow brands
green electric energy (ZelEn certified),
obtained exclusively from renewable sources days
without serious injury (BSR = brand social responsibility)
We will keep monitoring our results and working on new projects to make For us, sustainability does not end at the brewery gates. Our approach focuses on the entire
the world a better place. Thank you for supporting us. value chain: from barley to bar. We look forward to your continued support on our journey.
Boris Miloushev Nikolay Mladenov

Managing Director, HEINEKEN Hrvatska Managing Director
For more on our local sustainability initiatives: www.heineken.hr More information: www.heinekenceskarepublika.cz/udrzitelnost
Dear Dear
Democratic Republic of Congo Brewing a Better World remains our main approach to sustainability and is now embedded in Thanks for finding this letter! Im proud to share with you Al Ahram Beverage Companys key
our everyday operations. Here are some of our achievements from the past year... 2016 sustainability achievements in this new format using one of our iconic bottles.
In 2016... ...Health and Safety is our

In 2016...
...our CO2 emissions
number one priority
CO2
in production were
...we used 6.2 hl/hl of water,
an increase of 9.33 kg CO2e/hl
9%
We implemented the ...our average water consumption in 2016:
...we emitted 12 HEINEKEN was 5.4 hl/hl
6.8 kg CO2e/hl reduced by
38%
Life Saving Rules, increased by
4%
from 2015 due to in 2016 including training of
ongoing modernisation compared to 4.5 CO2e/hl in 2015 all our employees
of our production facilities due to increased use of heavy fuel for compared to 2011
and operational challenges our steam boilers Achieving our local target compared to 2011 due to multiple improvements
due to more inclusive reporting
...our Never Drink and Drive campaign

$9,350,000 CO2
94%
was conducted with CNPR
(National Road Safety Commission)
in Bukavu and Goma direct investment on Local Sourcing
targeting taxi drivers ...
We source of our agricultural raw
33.9% over 90% local rice

up from 53% in 2015
materials were sourced locally
Egypt
of agricultural raw materials locally
...we were one of the ...we sponsored
highest tax contributors
Enjoy Responsibly Day activated In 2017... with
Carles Puyols
visit to Egypt
90 million
digitally reaching 33,100 people ...we will expand our
Plan for improvement: Never Drink and Drive campaign
Call Me with local partners
...$241,000 and Heineken in contributions
invested by Heineken Africa Foundation made through excise, sales and
in health and water projects in Kingabwa income taxes
and Kisangani;
creating ...we installed
...$68,000
invested by Bralima Foundation
We continue to raise awareness
and improve activities
to reduce our water
We are targeting millennials
to choose and use a taxi
after a night out
467,000
worth of PR and media promotions 2,450
to support communities all over DRC and energy consumption instead of driving home for Egyptian tourism 100% compliant Green Fridges
Bralima remains a partner for growth in DRC and wants to improve its performance as well as We aim to continue our improvements and accelerate our Brewing A Better World journey, for
supporting the development of the country. Thank you for being on this journey with us. both our company, and Egypt. Thank you for supporting us!
Rene Kruijt Jan-Kees Nieman

Managing Director, Bralima Managing Director, Al Ahram Beverages Company
Find more information on: www.bralima.net To learn more about our projects, please send us an email on abc.sustainability@alahrambeverages.com
For more on our global Brewing a Better World journey: www.theheinekencompany.com/sustainability or visit our website: www.alahrambeverages.com
Dear Dear
Thanks for finding this letter. This is our SOS call. At At HEINEKEN Ethiopia, we believe As we face todays challenges, action is the only option. We at HEINEKEN believe we can make
sustainability should be integral to how our business is run. This is what we achieved in 2016 a positive difference through our 2020 commitments. Explore our 2016 achievements...
In 2016... In 2016...
...we reduced our water
...we have successfully reduced our
CO2 emissions by 26.3% ...were making
responsible
consumption in our breweries by
37% 42% 27.3% reduced emissions in production

consumption
CO2
since 2008,
in production cut in water consumption easy:
in production since 2008
CO2
3.6 litres Get home safe
28%
from 8.7 hl/hl in 2012
to 5.5 hl/hl in 2016 ...we sourced of water needed to brew 1 litre of beer partnership with Uber
of our agricultural raw materials locally
through operational improvements from 16.5 kg CO2-e/hl in 2012 down to 4.2 CO2-eq/hl Voluntary
and water stewardship to 9.0 kg CO2-e/hl in 2016 ...were keeping our alcohol units labelling
cafes and communities on all our bottles
alive: ...were sourcing and producing locally:
...we partner and ...we have invested close to
100%
Ethiopia
support local
communities 300,000
in community projects
French barley
France
breweries
...our $3.3 million partnership with supporting 5,000 cafs financially
78
195 million
the Dutch and Ethiopian governments ...were building solutions
and EUCORD aims to increase food distribution centers for the future
security and improve the livelihoods of in leases
92%
20,000 of our beers are Made in France 9 dialogue sessions
involving local stakeholders and
local farmers
...were committed to circular economy
and launched
4,200 France Boissons to help communities
FOBO
employees save local cafes
and we have several including our support for
community projects in Ethiopia drought affected communities In 2017...
In 2017...
...we actively promote

moderate consumption
through our local campaign
BeLek, BeAgbab, ...we will provide
0.0%
BeHalafinet equipped ambulances
for Bedele, Digelu Kedame and our unique connected and ...we make responsible ...we will invest
on all our billboards and Harar communities to support forwardable Heineken bottle drinking cool with 20 million
promotional materials health transport links available in your favorite bar alcohol-free Heineken 0.0% in our French breweries
We realise there is so much to do. Thank you for helping us on this journey. Sustainability is a journey not a destination. We want to continuously learn and adapt. That is
why your feedback matters.
Gerrit Van Loo Pascal Sabri

Managing Director, HEINEKEN Ethiopia President, HEINEKEN France
For more information, please visit: www.heinekenethiopia.com www.developpementdurable.heinekenfrance.fr
Dear Dear
Thanks for finding this letter. We want to share a message with the world that in Thanks for finding this letter. SOS! At BRANA HEINEKEN, we believe sustainability should be
Athenian Brewery, sustainable growth is integral to every aspect of our business integral to how we run our business. This is what weve achieved in Haiti so far
In 2016... In 2016...
-19% -19% Pa Bwe Le Wap Kondwi
17%
...we invested ...average water consumption: (Dont Drink & Drive)
-13% CO2
9 hl per hl produced public campaign 3rd edition
CO2 of our Heineken advertising budget ...we emitted

18 kg CO2 per hl
produced, down 19% since 2013 New Private Sector Partnership:
...we used 4.4 liters of ...we emitted a 21% increase since 2013;
water 10.6 kg of CO2e
in promoting
we are modernising our Association de Producteurs de
Boissons Alcoolises (APROBAH)
to produce 1 liter of beer, for every 100 liters of beer we produced, brewing facilities which will ...we are one of the largest
#TetKle
13.4% less than in 2008 19% less than in 2008 Responsible Consumption improve our performance employers in Haiti:
100%
...we increased our donations Joined the
27%
by 60%, offering ...we support the work of worldwide effort
7
...
242,517
#EnjoyResponsiblyDay
of our production needs
Greece
of Fondation BRANAs
budget invested in
1,200
are met by direct employees
Responsible
40,000
Haiti
Consumption
to support
Young Entrepreneurship,
tons of Greek barley
campaigns and programs
55,000+
supplied by indirect jobs
the Greek start-up community, NGOs in environmental, education,
2,100
2nd 6.5 million lbs
know-how transfer, responsible consumption
culture and social causes and other social causes farmers all over Greece ...13,000+ ...
farmers trained so far largest tax payer of plastic recycled since 2013
in partnership with
870 ...we exported In 2017... USAID and IDB
160,000hls
direct employees in Greece, In 2017...
around 27,000
jobs indirectly supported,
...our goal is to reduce
Average sorghum yields energy consumption to
119 Mj/hl
...we will continue our
dialogue with stakeholders increased +100% ...we aim to reduce water
to understand the issues that are consumption in production by
179,476,000
25%
of beers produced in Greece most important to them Farmer income from sorghum through combined electricity
total tax contributions to countries all over the world and incorporate them in our plans increased +75% and thermal energy usage
As you can see, we are committed to sustainable growth. Be sure that we will continue our Our journey is only just beginning and there is so much more to do.
journey to produce value for Greece Thank you for helping us along the way!
Zooullis Mina Wietse Mutters

Managing Director, Athenian Brewery Managing Director, La Brasserie Nationale dHaiti
For more info please visit our website: www.athenianbrewery.gr/responsibeerity
Dear Dear
Thanks for finding this letter. At HEINEKEN Hungary, we are committed to our communities Were glad you found our message...
and we strive to improve our impact on the planet. Lets take a look on what we have achieved At Multi Bintang, we have a responsibility to help build a stronger and more prosperous society.
so far... Here are some of the sustainability highlights of our year.
In 2016... In 2016...
...we have decreased water ...we reduced CO2 emissions ...we aim to make responsible drinking
...we train
bar managers -18%
consumption in our breweries by in production by aspirational
100% and employees
13.8% 39%
... to prevent
of our fridges alcohol misuse ...since 2013,
purchased we reduced our water
since 2008 compared with 2008
since 2015 consumption by 18%
Our Responsible Serving Training
CO2 The Enjoy Responsibly logo are in Bali and Jakarta reached in our two breweries to
featured on more than energy-efficient
164 participants 3.5 hl/hl
down to 3.7 hl/hl down to 5.2 kg CO2-eq/hl
330 million
cans and bottles in 2016
Green Fridges beating our 2018 target
Indonesia
Today, we have 892
Green Fridges in the market
220 of our
100%
Hungary
...we supported over ...our biggest brand, Soproni, ...for us, safety always comes first
colleagues is brewed using
through the Amstel Foundation 100% Hungarian barley of our 636 suppliers signed the
HEINEKEN Supplier Code since 2015 ...with our partners, we planted
18,000 trees
No
in water distressed areas
+24%
and have donated and built
130 million HUF to significant
charitable causes
We conduct around 350 hours of
safety training 25 community
since 2008
providing a sustainable income for
over 100 barley farmers in Hungary every year
increased investment
towards supporting
accidents green houses
local community development ...we continue to strive for
...we have reduced our ...over the past 10 years, we have In 2017... reaching 2,138 Zero Accidents and implement
energy consumption by invested more than 300 Bn HUF disadvantaged people our Life Saving Rules
25% in the Hungarian market ...we make responsible
since 2008 drinking cool with our
When You Drive, In 2017...
Never Drink ...well be supporting a Government Program
0.0%
campaign to reduce the import of Aquafeed by
and by launching
using our spent yeast,
Heineken 0.0% further improving our sustainability performance
and 99% we support the livelihoods of the biggest innovation under
of our total waste is recycled 6,000 people the Heineken brand since 1864
We realise that there is so much more to do. Please join and help us on our journey towards Were optimistic that our business strategy aligns with our sustainability ambition. Thank you
Brewing a Better World. everyone who has supported us on accelerating our journey.
Jos Matthijsse Michael Chin

Managing Director, HEINEKEN Hungary President Director, PT Multi Bintang Indonesia, Tbk.
For more information: http://www.heinekenhungaria.hu/fenntarthato-fejlodes/fenntarthatosag For more information, please go to: http://www.multibintang.co.id/sustainability
Dear
Dear
Thanks for finding this letter. Sustainability is in our DNA. Its a big priority for us
At HEINEKEN Ireland, our Brewing a Better World programme is an integral part of how we run from protecting the environment to promoting responsible consumption and sustaining
our business. This is what we have achieved so far... the Italian economy. Here are some of the things we've achieved
In 2016... In 2016...
-8% ...we converted to
51%
When You Drive, Never Drink
29%
100% renewable electricity
...we use 3.1 litres of water resulting in a Formula 1
to brew 1 litre of beer, 52% reduction in CO2 emissions per hl cut in CO2 emissions CO2 of our malted
a reduction of -8% from production since 2008 from production barley is Italian
-52% 11%
since 2008 since 2008,
100% 100%
so 4Kg CO2/hl in 2016
CO2
Were one of the most water-efficient
breweries in HEINEKEN globally ...
of our 3.4% of our Heineken media spend was
dedicated to responsible consumption of our corn grits
are milled in Italy
-13.6% in CO2 emissions per hl malted barley reduction in
emissions from
80%
from distribution since 2010 is sourced from Irish farmers transport since 2010 ...we have a total of
100% 16,884 of the corn we use

solar panels is grown in Italy
A unique and of the electricity
on the roofs of our breweries:
-39%
that we use is certified
Ireland
strategic partnership
with to be renewable Comun Nuovo and Massafra
...we have over ...we invested 10% of
Cork Simon Three beers Brewed By The Sun
50 Heineken media spend on
responsible consumption
and their
community Addiction Aftercare ...we donated
Italy
and launched the
connections When you Drive, Never Drink Programme ...there were 180,000
18%
campaign year 4 of a 6-year commitment to communities ...we used 4.3 hectolitres
of water per hectolitre of
to whom we contributed HEINEKEN Italy contributed beer produced
465,000 ...we donated almost
fewer accidents 393 million a reduction of 39%
10,000 and over

compared to 2015 in total taxes since 2008
-57%
...we are the
first market
in Europe reduction in accidents
1,600 hours to local causes
In 2017...
to launch across the company ...Massafra will have the

largest solar
...we installed
2,676
Heineken Light
with lower ABV 3.0%,

First ever
accident-free full photovoltaic project
lower calories, calendar year through Growing with our Communities eco-friendly fridges, installed on a brewery, worldwide
same great taste in the Cork Brewery site employee volunteering programme up 57% from 2015
We look forward to working with all of our stakeholders to deliver our sustainability targets These are just some of goals we achieved. This journey continues
in 2017 and beyond.
Maggie Timoney Sren Hagh

Managing Director, HEINEKEN Ireland Managing Director of HEINEKEN Italia
Please visit www.heinekenireland.ie for more information on our local Brewing a Better World journey For more on HEINEKEN Italia: rapportodisostenibilita.heinekenitalia.it @GruppoHeineken
Dear
Dear
We are happy you found this letter. Sustainability is important to us and in 2016,
we set targets that are integral to business continuity and transformative change. Thanks for finding this letter. Almaza is committed to Brewing a Better World, we believe
This is what we achieved. sustainability is integral to how we manage our business. This is what weve achieved so far...
In 2016... In 2016...
...we invested 9%
CO2 -30%
of media spend in ...weemitted 18.5 kg CO2 equivalent
Drink Right
to brew 100 liter of beer
-18%
which includes our school
CO2
...we partnered with Kunhadi
...we emitted
education programme, and hit the streets promoting
...we used
23.7 Kg of CO2 The Movement, and We ID ...we used 4.3 liter of water responsible drinking
7.4 hl water for every hl of beer we produced, to brew 1 liter of beer to partygoers with
for each hl of beer produced, down 23% compared with 2013 breathalysers, awareness flyers
a 20% reduction since 2013 A reduction of 30% since 2013 a 18% cut since 2013 and blurry vision goggles
...Red Stripe beer is now made using

10% locally grown ... 11.6%
100%
of agricultural
cassava starch
Lebanon
raw materials
Jamaica
were locally
... sourced
of all fridges purchased
...we reduced
(approximately 1,000) are compliant with compared to an average of 49%
our waste the HEINEKEN Green Fridges criteria from the Africa region
...we remained committed to
to landfill by ...not only did we support
positively impacting communities
through the 22 farmers and 16% our community with
direct donations,
...we achieved our four step
Supplier Code target,
...health and safety
D & G Foundation, through
1 farmer group we also took part in the is important to us
100% recycling
reaching an estimated
Learning for Life,
98%
and Project Grow (+20 farmers) are contracted Beirut Marathon We have
and 300 acres are under of paper, plastic, in support of reduced accidents by 86%
investing 164,000 cultivation to brew our beers cans, board and glass blood donation since 2015, to 1 accident
compliance and 0 fatalities in 2016
In 2017...
In 2017, we will continue our journey and...
...we will increase our use of locally grown cassava CO2

(replacing imported High Maltose Corn Syrup)
further reduce our water promote responsible drinking increase our implementation
in Red Stripe to 20%, and in Dragon Stout to 10% consumption and CO2 emissions of Life Saving Rules
We understand the importance of creating shared, sustainable value. Thank you for believing in The journey continues and we will wholeheartedly strive for further improvements and for the
us and supporting us on this journey. benefit of Lebanon and Almaza. Thanks for joining us and helping us to get there
Ricardo Nuncio Monisha Abraham

Red Stripe, Jamaica General Manager, Almaza
Dear Dear
Thanks for finding this letter. We believe that sustainability is an integral part of our If youre reading this letter, that means weve succeeded. At Cuauhtmoc Moctezuma -
business. We embrace this through ethical practices and behaviours. We proudly present our HEINEKEN Mxico, we have a strong commitment to becoming the most sustainable company
milestones below. - and to spread our sustainability message!
In 2016... In 2016...
-39%
140
...we purchased
CO2
...we reduced ...we reduced CO2
22% emissions in
in water usage
production by
11% CO2 24%

since 2014 green fridges reduction in
Our total water consumption compared to 2008 ...39% cut in greenhouse gas emissions
was 3.7 hl/hl, in 2016 resulting in 12.4 kg CO2-eq/hl water consumption since 2010
to 2.8 hl/hl since 2010 down to 5.5 kg CO2eq/hl in 2016.
we donated
...
...we partnered with
30% + 4.5 million
60
...we engaged more than Orizaba brewery became #1 for
...we invested
215,000 consumers of Heineken brand media budget
water usage within HEINEKEN world! to support social programs to
promote education, sports and
through Drink Sensibly social media to activate one of the boldest responsible
culture among young people
outlets campaigns consumption campaigns at Formula 1
Malaysia
Petronas Malaysia Grand Prix
to educate consumers
+ 12,000 employees
Mexico
...
on responsible consumption
volunteered
to raise consumer awareness of underage drinking
...we educated ...we contributed ...we spent through our No Te Hagas Gey campaign
100% MYR 1.3 billion MYR 1.8 million We are the 1st company in
Mexico to publicly commit to Since 2015, weve achieved ...TECATE beer became
30%
of our employees
transition towards the 1st brand in Mexican
a Circular Economy history to address

of our plan to gender violence
The make-use-return system that return all the water reaching
on growing communities through generates environmental, social and we use at our 46.4 million people
on HEINEKEN Life Saving Rules (LSR) in excise duties, the W.A.T.E.R Project and English business benefits Monterrey brewery with its bold campaign
to create a zero-accident workplace VAT and other taxes Programme
0%
In 2017...
In 2017... strive for
zero waste
...we will start working towards
...weve added achieving our new 2020 goal:
two new 2020 commitments
waste
...we will work towards ...we will build a ...we aim to fully to our Sustainability strategy:
sourcing two thirds of our
improving compliance 0.0% alcohol recycle all residual electrical energy from
on HEINEKEN LSR brand portfolio products in production from production to landfill... renewable sources
Theres so much more to do. We are committed to brew a better world. We know we have a long road ahead of us, so please help us share the message of how we are
Thank you for all your support. Brewing a Better World!
Hans Essaadi Dolf van den Brink

Managing Director, HEINEKEN Malaysia Berhad CEO Cuauhtmoc Moctezuma - HEINEKEN Mexico
Want to find out more on our Brewing a Better World journey? http://www.heinekenmalaysia.com/ For more on our local sustainability initiatives: http://cuamoc.com/brindando-un-mundo-mejor
Dear Dear
Thank you for finding this letter. We believe sustainability is very important. At HEINEKEN Myanmar we want to Brew a Better World and that determines how we do
Below you will see how we contributed to a more sustainable society in 2016. business every day. This is what we have done so far:
In 2016... In 2016...
...we used ...we emitted 28.7 kg CO2 equivalent ...we campaigned against
4.3 to brew 100 litres beer Drinking and Driving ...we invested
12+ million
litres of water US$ 1.5 million
to brew 1 litre beer CO2 in our Waste Water Treatment VIEWS ON TV
Plant and pipeline, in addition to ...together with NGO Building Markets,
(there was a reported 15% decrease extensive community outreach in 770,0 we supported
00
10%
in the area)
a reduction of neighbouring villages FACEB
OOK VIE
WS 3 Local SMEs
and reached over on our and created
1,000 Road Safety 60+ indirect jobs

thats a reduction of 35% and no drink driving for people from surrounding villages
since 2013 compared to 2013
campaign
Myanmar
high school students with our
US$ 9.6 million

Mongolia
underage consumption message

...we sourced
75%
Human Rights Workshop
total tax contributed
of our agricultural materials to the Myanmar economy
100%
locally
...we donated almost
26,000
...we built a clinic
at our brewery with
HEINEKENs first Asian pilot
...of our 230 fridges purchased this year
were minimum power Green Fridges to the local community 100%
... with our top management free
of the fridges we use and NGO-SHIFT, ensuring healthcare
at our customers outlets are we respect human rights for all employees
...we contributed almost In 2017... eco-friendly and Green in our value chain and contractors
30 million In 2017...
in taxes
we maintained 750 jobs,
...we will launch an
3,000
supporting nearly
engaging campaign to
...we will continue our
- that is roughly promote
Responsible Consumption campaigns
equivalent to and make more progress to increase Organized Policy Conference for Making Myanmar Roads Safer responsible consumption
building apartments for our sustainability across water, with 200 participants in partnership with of our beers
1,000 families peoples livelihoods CO2 and waste the Minister of Transportation and the Myanmar Traffic Police Stay tuned!
We will strive to keep up our efforts towards sustainability. Thank you for supporting us. We realise there is much more to do. Thank you for helping us in realising our vision of Brewing a
Better World!
Moon Yoo Ren Sanchez Valle

Executive Director, Mongolian Beverages Company Managing Director, HEINEKEN Myanmar
Please visit our website to learn more about us: www.monbev.mn
Dear Dear
Thanks for finding this letter. This is our SOS call. At HEINEKEN Netherlands, we believe Thanks for finding this letter. This is our SOS call. At DB Breweries, we take pride in our
sustainability should be integral to how the business is being run. This is what we have achieved sustainability journey. We are pleased to share some highlights from 2016 and an insight into
so far.... our future focus.
In 2016 we... In 2016...

The Netherlands
we reduced specific
-10%
... emitted 4.9 kg CO2 e greenhouse gas emissions
to brew 100 liter of beer.
This is a reduction of 25% compared to 2010 ...our breweries used to 5 kg CO2-eq/hl
CO2
...invested 11% of the
3.3 hectolitres (hl) of water ...we reached
-25%
Heineken media budget
per hectolitre of beer or cider over 273,000
CO2
in the boldest
water campaign
tertiary students
surpassing our
New Zealand
...needed 3.9 liter with a
to brew 1 liter of beer, in responsible alcohol 3.4 hl/hl target by 3% This successfully 30% engagement rate
through a digital
a reduction of 10% since 2010 consumption ever meets our
Summer to Remember
...buy barley 44% reduction target campaign promoting
...reduced 47% set in 2010
CO2
and hops from responsible consumption
energy in cooling 100% sustainable agriculture

...we invested
NZD $310,000 in
29 community activities,
0% waste
...contributed sponsorships and donations
to Dutch heritage and across New Zealand to make a positive
culture
local impact
...we provided
we are key sponsor of the all DB technicians with ...we had exceptional results in
...and purchased 550, 100% compliant, to landfill Rijksmuseum, Van Gogh personal CO2 monitors our Culture Survey with an
green fridges by re-using spent grains as cattle feed and recycling of Museum, Hermitage ...we reused to ensure any leaks were 8% annual increase in both our
glass into new packaging materials and Concertgebouw or recycled detected immediately, Co-Operation & Teamwork and
95%
reducing potential harm Engagement scores
In 2017... ...we have the ambition to make the largest

brewery in Europe of our waste In 2017...
...we will continue to make responsible climate neutral across all our five sites
drinking cool: by introducing
After installing 12,000 solar panels

Heineken 0.0%
93%
and 4 wind turbines, we launched
4 new electric trucks,
reducing CO2 from transport by 28%
...we will work on ...
(since 2010) The biggest
of our procurement budget
innovation under climate neutral corridors
was spent on
the Heineken for distribution of our products ...we will continue to work towards making our breweries climate neutral
brand since 1864 to our customers local suppliers with alternative power and more sustainable fuel options
We realise there is so much more to do. Thank you for helping us in this journey! At DB, we believe sustainability is simply good business. We look forward to continuing to share
our journey towards a more sustainable New Zealand with you.
Pascal Gilet Andy Routley

Managing Director, HEINEKEN Netherlands Managing Director, DB Breweries
More information: www.heinekennederland.nl/duurzaamheid For more information about our sustainability journey please visit: www.dbsustainability.co.nz
Dear Dear
Thank you for your support over the years. As we restate our commitment to winning with Thanks for finding this letter. This is our call for sustainability. Since 1959, with our
Nigeria, we present to you our sustainability achievements for 2016... brands, we are committed to growing Panama responsibly. This is our pledge to the country
In 2016... In 2016...
...we emitted 12.1 kg CO2 equivalent ...our Don't Drink and Drive
-7% -13% +15,000
CO2
...we used 3.8 litres of water to brew every 100 litres of beer campaign was extended people impacted by
to brew one litre of beer to four more cities more responsible
consumption habits
CO2 Efficient processes in brewhouse +500
and filtration, packaging In 2016, we replaced breathalyzers distributed
mean we now use 5.6 hl/hl of water three boilers, contributing to a
-48% water reduction since 2008 -13% emissions reduction +250
24% reduction since 2013 8% reduction since 2013 targeting a total of 39 cities since 2008 down to 10.2 kg CO2-eq/hl stakeholders reached on
Responsible Consumption Day
-47.5%, cut since 2008
...we were named the
Best Company 58%
...
...Nigerian Breweries
constructed and donated 85%
... estimated
suppliers engaged
+ 192,000 contributed
in Responsible
Consumption and
were sourced locally 31 classrooms, with our
to communities supporting culture,
environment and education
349
Panama
Production 7 libraries and Supplier Code Procedure
employees in Baru
Nigeria
to ensure they follow HEINEKENs rules,

7 toilets values and behaviors of proper 48%
business conduct covered by
at the 2016 collective labour agreements
Sustainability
We launched
Entrepeneurship 26%
& Responsibility Awards close to built in communities across Nigeria
volunteers in social programs Bar
SERA Brewing a Better Worlds
2020 target of 60%
In 2017...
0 Fatalities
6 Accidents (including road accidents)
+1,000
volunteer hours in support of
local community initiatives
Oportunidades,
our program to improve
employees quality of life
179 near misses reports
23
... exceptional teachers were ...we made Improvements to
recognized and celebrated in our great improvements to CO2 and NH3 alarm system In 2017...
Maltina Teacher reduce landfill
in Nigeria
of the Year 2016
-9%
initiative
to encourage
professionalism
in teaching lower energy consumption
...we continue compared to 2015
to grow with our communities in our production processes in 2016, ...our ambition is to reduce water consumption by 10%,
bringing the total to and we remain committed to mainly by improving condensation source 100% renewable energy for electricity,
42 teachers so far Winning with Nigeria and steam conduction systems and grow our brands responsibly
We look forward to continuing to grow with our communities, and to remain committed to our Were proud of our achievements. Theres much more to do - and we appreciate your help to
corporate philosophy of winning with Nigeria. Once again, thank you for partnering with our move forward!
company.
Nico Vervelde Ivn Saldaa
Managing Director & CEO, Nigerian Breweries General Manager, Cerveceras Bar-Panam
For more information, please visit: www.nbplc.com For more information about our Brewing a Better World journey in Panama: www.barupanama.com
Dear
Dear
We brew our beer with passion to bring people together and make their life more tasteful.
Papua New Guinea Thanks for finding this letter. At South Pacific Brewery, we respect the environment, and we We are committed to growing with our communities and preserving what we enjoy today
place great emphasis on the sustainability agenda. This is what weve achieved in 2016 for the next generations. This is what we achieved in 2016...
In 2016... In 2016...
...our water consumption decreased 2% ...our energy consumption in production ...we invested K2 million ...we have CO2 emissions by
-6.4% 45%
since 2014 following the replacement of decreased 25% since 2014 following in the National
machinery and improvements to existing the replacement of machinery to: Responsible Consumption
machinery
154 MJ/hl Campaign
Keep Your Cool, since 2008
CO2
Dont Drink
Like a Fool
...we reduced water
usage by 6.4% since 2008 CO2 ...we engaged
2,263
and reached
We used 2,8 l of water
14,489
CO2 emissions
7.6 hl/hl 15.3 kl CO2/hl to brew 1 litre of beer
We emitted 4 kg CO2 equivalent people through our innovative
to brew 100 litres of beer Hold Yourself Upright
...our commitment to safety responsible alcohol consumption
community investment enabled the Lae Brewery to record campaign during ywiec branded
PGK 5 million a year without accidents ..we made recycling fun during music concerts
the Opener Festival and received
164,900 378 million
Poland
direct employment ...we donated financial support for
420 people 30 social projects plastic beer cups

in local communities collected by music lovers ...our total tax contribution,
in the first edition of proudly contributing to the
indirect employment ...both our breweries obtained an Grupa ywiec Social Fund development of the Polish economy
2,023 people environmental permit grant contest
to operate for the next 25 years
In 2017...
total taxes to Government
In 2017...
PGK 438 million
(3.24% of PNG GDP)
1 ...we sold53.8%
...we will
leverage the power
...we will continue to work with of our beer in ...we brewed our beer with
of social media
...we invested
...we won a Grand Gold award
for South Pacific Export Lager
government and stakeholders
to create a stable environment returnable packaging, 99% to promote moderate
PGK 1.5 million in the Monde Selection and deliver successful business leading the circular economy of electric energy from consumption among
in the development of our employees Quality Beer Awards 2016 outcomes for PNG in our industry renewable sources the millennials
Our values define us: passion for quality, enjoyment of life, respect for people and for the planet. I am aware that we can achieve our goals only in partnership. Thank you for brewing our
success together!
Stan Joyce Guillaume Duverdier

Managing Director, South Pacific Brewery President of the Management Board, Grupa ywiec
For more information, please visit: http://www.sp.com.pg See how we keep Brewing a Better World at: http://www.grupazywiec.pl/o-firmie/csr/
Dear
Dear
This is our message to you. It represents who we are, what we do, how we do it. This is our
business purpose as we remain committed to improving health and safety, sustainability and the Thanks for finding this letter. At Brasseries de Bourbon, we believe sustainability should be
economy. integral to how our business is run. This is what we have achieved so far
In 2016... In 2016...
-23% ...Enjoy 7.4 kg CO2

...
-28%
per hl of beverages ...as a founding member
Responsibly
CO2 down 26% since 2008
-26%
of Avec Modration!
15%
Every Day La Runion,
...
CO2 we reached
+10,000
...23% cut in CO2 since 2008 our responsible
reduction since 2008
we emitted 4.9 Kg CO2 consumption campaign with
to brew 100 liter of beer DIA/Minipreo and partners
2.5 hl/hl average
59%
water water
people with our
1,116 Minipreo employees engaged ...28% cut in responsible
consumption ...we contributed with
La Runion
620 stores activated used per litre of our products consumption
...we purchased 2,345

249,000 2 million consumers potentially
impacted
since 2008,
down to 2.8 hl/hl of our agricultural raw
materials (mainly sugar cane)
message
100%
to support the grown in La Runion,
economic and
Portugal
compliant supporting the island economy

social development
Green Fridges of local communities
...we donated Local employment
83,200
...we are the first
62%
Portuguese Brewer
to include
energy values
and a
web link ...we were recognised by the drop in accidents Brasseries de Bourbon supports
53% have a StandBy system which NGO QUERCUS with their
reduces energy
on SAGRES since 2015, in cash, in kind or time to local health and 260 direct and +2000
beer packaging Environmental Seal to 5 accidents in 2016 solidarity community initiatives indirect jobs in La Runion
consumption by 35% along with for our contribution towards
compared with other fridges nutritional information improving the Luso ecosystem
In 2016... In 2017...
In 2017...
59%
... ...our target is
70%
of our Dodo bottles were collected
to be re-used
...we will continue to reduce our ...well further optimise our processes ...we are committed to investing in reducing our impacts, cutting costs
CO2 emissions from distribution to reduce water and energy our local communities, promoting and stimulating the local recycling economy
using lightweight trailers economic and social development
We are a business of Brands, of People, and for People. Thank you for your contribution and Brasseries de Bourbon is your partner for growth in La Runion since 1962, delivering quality
confidence to build the future together. products to our consumers and supporting the local economy. We know there is so much more to
do. We count on you to help us in this journey!
Franois-Xavier Mahot
Managing Director, SCC Doron Wijnschenk
www.centralcervejasbebidas.pt
General Manager, Brasseries de Bourbon
Dear
Thank you for finding this letter. It shows the progress we are making on our sustainability Thanks for finding this letter. This is our SOS call. At HEINEKEN we recognize
journey. These the achievements of HEINEKEN Romania for the last year and vision for the future. sustainability, like breathing, is not an option. Here we report on our progress in 2016
In 2016... In 2016...
...6 kg CO2 emitted for every 100
-27%
...we reduced
liter of beer we brewed and sold ...developed
29% less than in 2008 AlcoInfo centers
51%
energy in cooling
CO2
...we used and launched and purchased
15.6% Alcoline 9,074
less water (021.9335)
CO2
100% compliant,
green fridges
than in 2008 to produce support line
an equally quality beer ...we emitted 10.2 kg CO2 equivalent ...we continued
(3.7 liters water/liter beer) We cooled our beers using to brew 100 litres of beer,
3 partnerships
39% -32%
a reduction of 27% since 2008
Green cooling fridges to combat underage drinking,
...we made our beer using
and draught installations of HEINEKENs irresponsible beer selling
70% local ingredients and ...we continued our and drunk driving
Romania
media budget
generated 21,000 jobs local sourcing strategy:
99%
promoted
...we recycled
97%
responsible
consumption ...we used 3.4 litres of water to brew
locally sourced
Russia
1 litre of beer, down 32.6% since 2008
agricultural raw materials of our residual products
...we contributed into feed, material loops, compost
Further supported 293 million

local communities through ...sustained our focus on ensuring and improving the safety of our
HEINEKEN pentru Comunitati employees and contractors and implemented the Life Saving Rules to local and state taxes,
Local Barley Project
on contract farming and 183,254 to social and
In 2017... to supply our malteries community investment programs
...and will brew our beer using only
energy from renewable sources In 2017...
...we will make
responsible consumption ...we will continue
responsible marketing
even cooler through ...we expanded the scope of the Clean Shores project and introduce the
the launch of to 4 regions and funded 10 community initiatives biggest innovation:
Heineken 0.0% on responsible waste management and recycling

Heineken 0.0%
Every accomplishment motivates us to push forward for the next one. Thank you for travelling Please join us in this journey to create a successful and sustainable future!
with us in this journey.
Onno Rombouts Etienne Strijp

Managing Director, HEINEKEN Romania Managing Director HEINEKEN Russia
www.heinekenromania.ro For more information, please visit: http://www.heinekenrussia.ru/sustainability
Dear Dear
Hope this letter finds you well. At Bralirwa Ltd, we put sustainability at the heart of our business. Thanks for finding this letter. We, at HEINEKEN Srbija, believe sustainability is an integral
Were proud of our shared achievements so far... part of our business. This is what we have achieved so far...
In 2016... In 2016...
...our direct and indirect ...we want to make
...we used 4.7 litres of water ...our CO2 emissions in production Through our strategic partnership
CO2 emissions reduced by responsible consumption to brew 1 litre of our beer reduced by
8%
for responsible consumption
28%
aspirational
Guys, who drives home?
compared to 2008 we safely transported
150,000
compared to 2010
...we used 3.9 litres of water CO2 CO2

festival visitors
58%
a reduction of
to produce 1 litre of beer, a
12%
reduction since 2008
Bralirwa Ltd emitted
10.4 Kg CO2 equivalent
to produce 100 litres of beer
and we work with our partners
to discourage drink-driving and
underage drinking
since 2010
Packaging: more than 70% of our
beer is sold in returnable glass bottles
and established
a million direct contacts
...we sourced
100%
...our investment in local communities
more than 90%
Rwanda
...Bralirwa contributed ...we sourced was more than 200,000
3% 38% of raw materials

for the production of our beers locally
of Rwandas GDP of agricultural raw materials
Serbia
of our suppliers have signed the
locally in Rwanda
HEINEKEN Supplier Code
10-15%
100%
which sets clear standards for
tax revenues integrity and business conduct, our total tax contribution ...
human rights was more than of all the fridges
and supported a total of
40 million
and the
52,000 jobs
we purchased and distributed
environment were green
(direct and indirect)
between 2010-2016 in line with our ambition to
support the countrys economic Our 2017 focus areas:
development
...safety is our top priority

and our employees and external
We invested and donated
18,500
partners benefit from regular
...we provided 1,000 hours of safety and
training to reduce accidents
Life Saving Rules ...water and energy ...responsible consumption ...further development
to positively impact on local in 2016, Bralirwa Ltd reported training for our employees, efficiency agenda of our support for local
communities just one accident along with additional health insurance communities
We remain a committed partner for growth in Rwanda, and your continued support remains Thank you for supporting us on our journey! Lets together brew an even better world!
fundamental to our sustainable development.
Victor Madiela Alexandros Daniilidis

Managing Director, Bralirwa Ltd Managing Director, HEINEKEN Srbija
www.bralirwa.com For more information, please visit: www.heinekensrbija.rs
Dear
Dear
At Sierra Leone Brewery Limited, we believe that business growth goes together with a firm
commitment to sustainability. Our goal is making a positive contribution to our communities Thanks for finding this letter. At Asia Pacific Breweries (Singapore), we believe that
and the planet. sustainability is integral to how we run our business. This is what we have achieved so far.
In 2016... In 2016...
-12% ...our partnership with the
CO2
...we emitted 8.5 kg of CO2 to brew
Sierra Leone 100 litres of beer
Road Safety Authority ...we used 4.6 litres of ...we invested
CO2 $445,000
promotes responsible driving
and we have
water
12% decrease in kg CO2 equivalent to brew 1 litres of beer
9%
per 100 litres of beer since 2008, donated 3,100 breathalysers in responsible consumption
with an ambition to improve in 2017 and accessories This is a reduction of 4% campaigns as part of our
Sierra Leone
compared to 2010 continuous efforts to embed

reduction in 3%
19 million
this is a reduction of a responsible drinking culture
water consumption compared to 2013 throughout Singapore
since 2008,
Singapore
to 13.2 hl/hl in 2016
95%
invested in the past two years ...we recycled and re-used more than
in expanding capacity,
upgrading facilities and ...we donated
$283,277
other capital investments
to help the communities

...we developed the where we live and work flourish
In partnership with
local ...we started to get
20%
HEINEKEN
sorghum ...we purchased 79
100%
Africa Foundation, ...Sierra Leone Brewery Limited
we are involved in 8 projects providing value chain remained operational and
of our total electric
community health centres, involving over committed to the local community
clean water and 6,000 farmers throughout the challenging compliant Green Fridges of our by-products like energy needs from
sanitation facilities and family members Ebola Virus Disease period which have reduced CO2 spent grains and packaging materials solar energy
emissions from our fridges
by 47%
In 2017... ...we will continue our since 2010 In 2017...
sustainability journey with major
investments planned...
...we will continue to provide on-site daily ...we retrieved 86.6% of bottles
including the completion of a new ...and will continue purchasing
medical care to our staff distributed to the hospitality sector,
and their family members wastewater 100% compliant amounting to over

...we will switch all our forklifts
from gas-powered to electric-powered
and we are looking to
re-purpose our spent grains
in our new, modern clinic, built in 2016 treatment plant green fridges 30.1 million bottles for the benefit of the community
We are are proud of our achievements and stay fully committed to our sustainability agenda. Thank you for joining us to brew a better world!
We appreciate your help on our journey.
Daaf van Tilburg Samson Wong

Managing Director, Sierra Leone Brewery Limited Managing Director, Asia Pacific Breweries (Singapore)
For more information, please visit: www.apbsingapore.com.sg/brewing-a-better-world/
Dear
Dear
Thanks for finding our SOS call: join the winning Green Team with Pivovarna Lako Union as
Thank you for finding this letter. All of us at HEINEKEN Slovakia believe sustainability a zealous player. Mission? To ensure Slovenia remains the worlds top green destination.
should be integral to how our business is run. This is what we have achieved so far Our contributions
In 2016... In 2016...
8% reduction in CO2 since 2012
Nothing is more important
than the SAFETY of our employees
We achieved 14% CO2 -8%

12% zero accidents cut in water consumption since 2012, 52nd
75%
in 2016
...we purchased up to
down to 4.4 liters of water
per 1 liter of beer We emitted 7.6 Kg CO2 per hl of beer
Beer and Flowers
decrease in Festival
water consumption the most influential event in Slovenia,
since 2010 in partnership with civic ...we remain which promotes a strong responsible
using 3.8 liters of water
organisation kaSPiaN,
of malting barley from the largest and consumption message.
to brew 1 liter of beer
we organized workshops
domestic sources most effective sponsor
in sport, music and culture
for more than
Slovenia
...through
Slovakia
in Slovenia since 1990
15%
...we cut
VIA BONA 500 parents energy efficiency measures
S l o va k i a (optimization of brewing
to educate their children in and other regulations) we
responsible consumption reduced our gas consumption by
...we received ...we invested more than

in Co2 emissions from
distribution since 2011
100%
16% -10% use of
chemicals,
70,000
the via BoNa aWaRD for by focusing on more
sustainable methods of
and reduced
Responsible large Company of
the Year 2015 transportation
local 105 million
sourcing water use
for our comprehensive
and unique approach to in local communities
corporate responsibility to help, support and prosper good ideas Lako, our high gravity due to technology renovation,
and high attenuated ...105 million total tax contribution using recovered excess
and more than
46%
beer, is brewed from process water in
In 2017... ...we will continue 100% Slovenian hops 60 million paid in Excise Duty secondary applications
to produce
energy reduction
from cooling by green electricity In 2017...
purchasing in our wastewater
treatment plant
629 and generate ...we will invest 10% of our total Heineken brand
green renewable energy media budget in the campaign
fridges in the form of biogas Moderate drinkers wanted
We realise there is so much more to do. Thank you for support us on this journey! Our team wants to reach even higher - for us and our grandchildren!
Thanks for joining us in this vision.
Odin Goedhart Duan Zorko, MSc

General Manager, HEINEKEN Slovakia General Manager
For more information: http://www.heinekenslovensko.sk/o-nas/podnikame-zodpovedne For more information: http://www.pivovarnalaskounion.com/o-podjetju/druzbena-odgovornost/
Dear
Dear
Thanks for finding this letter. This is our SOS call. At HEINEKEN Spain, we believe in
Thank you for finding our first sustainability letter. At HEINEKEN South Africa, we believe sharing with our stakeholders what sustainability means for us.
sustainability should be integral to how our business is run. Heres what weve achieved on our journey so far
In 2016... In 2016...
-8.6% 28.6%
...we created over 300 direct
CO2 CO2
job opportunities and invested in
growth and development programs ...we promoted reduction in
responsible
water consumption
since 2008, using
consumption
17% Successful
campaign among society, working with
only 3.5 hl/hl
South Africa
the Spanish Brewers Association Were very close to our

reduction in CO2 since 2013 ...we have cut 8.6% in emissions
to 12.7 kg CO2e/hl
targeting and international dealers 2020 target of 3.3 hl/hl
from distribution since 2010
despite increased production, Foetal Alcoholic Syndrome
96%
we aim to continue our progress in the Midvaal, Sedibeng and We emitted only 3.2 kg CO2-eq/hl
Emfuleni municipalities half the HEINEKEN average ...
...we contributed
are sourced locally,
344 million including more than 21,000 Ha of barley ... 100%
of our fridges supplied
100%
to the market were
10%
Spain
green
in taxes
HEINEKEN SA suppliers and invested 4.1 million
were estimated as of the 5,102 fridges
reduction in in community programmes
we bought this year were
100% compliant green water consumption
with our four step
Supplier Code Procedure compliant since 2013
to 4.9 hl of water per hl of beer
In 2017...
In 2017... ...we will continue

...we will invest more resources on advocating
...we fight against
responsible
community development youngster consumption,
...we professionalised the
on-trade sector through our unemployment using solar energy
with our programmes:
Cruzcampo Foundation to brew and
...we will continue to advocate ...well further Catering School
Talentage -
supporting young talent,
balancing water
Responsible Consumption improve and our sponsorship of the Red INNprende - consumption
our KPIs Basque Culinary Center supporting entrepreneurs in our Seville & Jaen breweries
HEINEKEN South Africa remains a partner for growth in South Africa, and wants to improve We realise theres so much more to do, but Im sure we will make HEINEKEN the greenest brewer
performance as well as supporting the development of the country. Thank you for being on this in the world.
journey with us.
Ruud van den Eijnden Richard Weissend

Managing Director, HEINEKEN South Africa Managing Director HEINEKEN Spain
PS: for more on Brewing a Better World visit: www.heineken.com/za For more on our Brewing a Better World journey: http://www.heinekenespana.es/es/comprometidos/
Dear Dear
Sustainability is essential to Windward and Leeward Brewery Ltd.s operations and we are Thanks for finding this letter. This is our SOS call. At HEINEKEN Lanka Ltd, we believe that
pleased to share our progress in 2016 and our commitments for 2017... sustainability should be integral to how we run our business. This is what we have achieved so far...
In 2016... In 2016...
-27%
...we developed partnerships ...we emitted 7.4 Kgs CO2 equivalent ...we awarded 38
to engage and educate the public
and make moderate drinking ...we used 5.2 litres of water
for every 100 litres of beer we brewed
NANA MAGA
scholarships
CO2 a social norm to brew 1 litre of beer
CO2
...we invested
ECD $250,000
in a 75,000 gallon
Saint Lucia
water tank in La Haut ...by using less energy in our brewery, to communities in and around our
that reduced disruptions and we reduced our carbon emissions We introduced down 18% since 2010 43% brewery in Mawathagama
improved water security in production by 27% 0.0% beverages lower than in 2010 due to a switch
252
for surrounding communities since 2013 to the market from furnace oil to biomass fuel
Sri Lanka
...
...WLBLs broader value chain ...WLBL invested over ...we introduced suppliers out of 432 have signed
employs more than
ECD$9 million 350
the HEINEKEN Supplier Code
2,000 workers in plant, equipment, commercial,

...we distributed green fridges
(3% of the labour force) cultural and community events
stationary and
books
to the communities in
...WLBLs broader value chain supports and around our brewery in these fridges are
ECD$75 million
Mawathagama energy efficient
of value added in St. Lucia including St. Lucia Jazz & Arts Festival,
(or 3% of GDP) of which 135 work directly at WLBL Carnival and Jounen Kweyol ...we sourced In 2017...
In 2017...
14%
of raw materials locally
...we will promote responsible drinking
through a Dont Drink & Drive
...we plan to launch an
aluminium recycling project
campaign to recycle used beer cans
...we will continue investing in ...and making

the local market, our quality, people and brands responsible consumption promoting local farming and using a mobile app to link
contributing to St. Lucias development the social norm saving foreign exchange users with taxis
We appreciate your continued support and look forward to being a significant part of St. Lucias We realise there is so much more to do. Thank you for helping us in this journey.
development for the next 40 years and beyond.
Sebastian Sanchez Dusty Alahakoon

Managing Director, Windward and Leeward Brewery Limited (WLBL) General Manager, Heineken Lanka Ltd
For more information on these and other initiatives visit: www.wlbl.lc
Dear Dear
Thanks for finding this letter. At Surinaamse Brouwerij, we believe sustainability has a central HEINEKEN Switzerland believes in a sustainable business model. We are pleased to present you
role in our activities. This is the progress we have made... our message in a bottle 2016 to explain our Brewing a Better World journey.
In 2016... In 2016...
...we invested
CO2 11%
...we replaced brand communications ...we emitted 4.7 kg CO2 equivalent
on 3 billboards with our CSR messages to brew one hectoliter of beer in our
to no longer communicate ...we used breweries in Chur an Lucerne
of Heineken beer media budget to
our brands within 200 meters 4.8 hl of water -18% since 2009 and
...our water consumption promote Responsible Consumption
of schools and churches to brew 1 hl of beer -6% compared with 2015
decreased by
30%
...investments in a new boiler and
CO2 -18%
this is a reduction
more efficient equipment have reduced
of 9% since 2009*
our CO2 emissions by
25%
since 2008, to 4 hl/hl in 2016 and 3% compared with 2015
Switzerland
Condensation water return and
water usage in the bottle washer since 2008 ...we invested 270,000 CHF
was our focus in 2016 to 14.2 kg CO2/hl in 2016 to support social projects in our core cities
and helped preserve local Swiss
culture and customs
...we strongly believe in ...on October 25th, ...we replaced ...we continued supporting Nez Rouge ...we continued training
Surinam
153
because we believe in our employees to enforce
investing in the next generation we reached
When You Drive,
2 years Sub Zero Coolers with Green Fridges Never Drink
the Life Saving Rules
without
to continue our efforts to reduce power
an accident
consumption and CO2 impact accident rate reduced
16%
our employees rolled-up their sleeves and
cleaned public places in Lucerne,
we really made a visible difference! since 2009
Our next milestone is
and we support
selected students with scholarships 1,000 days Nez Rouge transported 2,287 people down to 3.75 accidents
and trainee opportunities which we hope to reach in July 2017 home during Christmas 2016 per 100 employees
100%
...
of our suppliers have signed
In 2017... ...we produced
our excellent beers
in Switzerland
In 2017...
...we will enhance our
our Supplier Code by using When You Drive, Never Drink
...we will invest 100% approach
>10%
Swiss renewable hydropower
to adhere to
safe working
conditions of our Heineken media budget *2009 was the start of our
and respecting on the boldest campaign in combined sustainability reporting by expanding our Nez Rouge ...we will replace older refrigerators with
human rights responsible consumption ever after the merger of HEINEKEN and Eichhof partnership to other cities 100% compliant green fridges
We realise there is so much more to do. Thank you for helping us in this journey! Although our message in a bottle is short, our Brewing a Better World initiatives aim for
long-term sustainability. Thanks for supporting us along the way!
Ed Weggemans Erik Hamel

Managing Director, Surinaamse Brouwerij Managing Director, HEINEKEN Switzerland
More on our company, our brands and Brewing a Better World in Switzerland: www.heinekenswitzerland.com
Dear
Dear
Were reducing our environmental footprint and responding to important social issues.
On behalf of Sonobra Group, we are pleased to share the progress we have made towards From reducing alcohol harm and championing mental wellbeing, to building community
the sustainable development of our dear country. Here is what we have achieved so far... cohesion - Im proud of the progress weve made.
In 2016... In 2016...
CO2 emissions Moderate
...Heinekens
United Kingdom
Drinkers Wanted campaign
CO2
...our initiatives have reduced in production down to
our water consumption to 4.0kg/hl
2.4 liters -59%

...we reduced
water use to 3.3hl/hl,
meaning we brewed
CO2
the same amount
of water per liter produced
.....thanks to preventative of beer & cider, but used
88 million
(beer, soft drinks and
water products), a maintenance of our equipment on
33% reduction our production sites reached over
6 million
we have cut our emissions to pints less water than in 2015 thats 59% less than in 2008
since 2010
100%
2.6 kg CO2-equivalent
per hl produced, a ...we invested
Over 12 years working with
20 million
consumers with a powerful message that
39% decrease ... Addaction, the UKs largest drinking responsibly is cool
since 2013 of our brands packaging into renovating community pubs alcohol charity
contains a clear
12
Water is our responsible consumption ...we rolled our
Tunisia
most precious shared resource message
...Heineken championed Tunisia ...we increased

Life Saving
In 2016, we continued
as a top tourist destination our local sourcing by
supporting veterans
6% rules
...we didnt record a single accident creating jobs, to overcome alcohol misuse
supporting small businesses and to make H&S a No.1 business priority
safeguarding the British Pub
...we continued
Helping Britain Blossom
100% barley
...we put mental health at the fore
of our colleague wellbeing agenda
147
by creating and around
70%
30
...we trained
thanks to great efforts in of apples

by igniting one of its top cities, training, development of our We believe in using local raw community orchards came from
Hammamet, with the help of safety culture and other materials to develop our that are bringing thousands of people sustainable mental health champions
UCL legend Fernando Morientes risk-focused initiatives business and our country together across the UK sources to support their colleagues
We thank you for your time as we push further towards success for both the good of SONOBRA We couldnt have achieved this without our colleagues and partners, so thank you for your
and for the good of TUNISIA. TOGETHER FOR TUNISIA. support. I look forward to 2017!
Riadh Ben Neji David Forde

General Manager, SONOBRA Managing Director, HEINEKEN UK
Dear
Brewing a Better World is our approach for making sustainability a business imperative. We focus
on creating a sustainable future for our employees, our distributors, our customers and their Thanks for finding this letter. At HEINEKEN Vietnam we are passionate about Brewing a
consumers. This is what we have achieved in 2016 Better Vietnam. This is what we achieved in 2016
In 2016... In 2016...
Day of Giving:
-21.5%
...we reduced CO2 emissions by
38%
over 100 employees helped transform a ...we achieved a further
32,500 ft2 lot into a garden 5% reduction in water and, ...our drink-driving campaigns reached
65 million people
in total, have reduced
CO2
46%
our water use by since 2015,
CO2 2
to 3.3 kg CO2
per hl of beer
...we partnered
...21.5% reduction in with Charity Water since 2008 to be at
to provide a world-leading
wells
carbon emissions per hl traded Four of our six breweries
since 2011 2.8 hl water per hl produced! now brew 100% with and we continued to invest in
7,500+ hours committed to in the water-scarce carbon-neutral renewable energy Heinekens moderation TV campaign
community initiatives to date Tigray Region of Ethiopia
In partnership with the ...our commitment to local sourcing added
more than 90,000 jobs
Vietnam
Health Alliance on Alcohol,
3
...we purchased 110 more
100% compliant
we educate parents on how to to the Vietnam economy
talk to their kids about the green fridges,
dangers of underage drinking ...we were
our total value chain amounts to recognised
0.5% of Vietnams total GDP! by the VCCI as the
269,671 third most sustainable

USA
manufacturing
HAA WEBSITE VISITS
since 2013 ...our Heineken bottles
100% ...we have doubled our
direct community support
meaning all our fridges are company
contain more than Compliance with since 2015 to
energy efficient in Vietnam
78% of recycled glass Supplier Code VND 25,244,722,328,
five In 2017 and the years to come...
100%
...we want to brew
including
Over 100,000 Safe Rides major new community water projects
provided since 2015

...by focusing on getting our people with carbon-neutral renewable energy
home safely, we have cut the number of in Vietnam
45%
...Heineken dedicated accidents in our operations by
+50%
... 9%
employees now Over 4,600 rides provided for of all 2016 media dollars
CPR/AED trained, the Westchester Countys to promoting responsible
up from 40% in 2014 New Year. Safe Ride program since 2003 consumption since 2015!
We realize there is so much more to do. Thank you for helping us in this journey! We realise there is so much more to do. Thank you for helping us on our journey.
Ronald den Elzen Leo Evers & Peter Simons

Managing Director HEINEKEN USA HEINEKEN Vietnam
For more information: www.heineken-vietnam.com.vn/en/sustainability/sustainability-report
For more on our Brewing a Better World journey, visit www.theheinekencompany.com/sustainability For more on our global Brewing a Better World journey: www.theheinekencompany.com/sustainability
Colophon
Production and editing
Heineken N.V. Global Corporate Affairs
Graphic design
Matterhorn Amsterdam
Printing
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Message

At HEINEKEN, we believe the biggest impact we can have is by conducting

Every letter summarises the operating companys Brewing a Better World

We are now using

the first large-scale brewery this is a

Pierre de Giraud dAgay Markus Liebl

including office and

Hans Neven Vassilen Tzanov

Drivers used to support our

...we emitted 4.8 Kg CO2 equivalent

with the four-step

1,623 hours In 2017...

...we continue to shape our

Edwin Botterman Didier Debrosse

reduction of CO2 emissions

...we dedicated our safety weeks to ...we undertook our In 2017...

Water is an essential part CO2 Get Your Sexy Back

with the help of water usage analyses compared with 2013

...our Remind partnership media spend

Mr. Jacco van der Linden

42,000 ...we won two awards in the

1,727 Safer Clubbing,

hours contribution to social initiatives to brew 1 liter of beer,

96% 100% mandarins refrigerators, The character Mira promotes

Boris Miloushev Nikolay Mladenov

In 2016... ...Health and Safety is our

...our Never Drink and Drive campaign

33.9% over 90% local rice

creating ...we installed

Rene Kruijt Jan-Kees Nieman

37% 42% 27.3% reduced emissions in production

...we actively promote

Gerrit Van Loo Pascal Sabri

-19% -19% Pa Bwe Le Wap Kondwi

CO2 of our Heineken advertising budget ...we emitted

Zooullis Mina Wietse Mutters

Jos Matthijsse Michael Chin

100% 16,884 of the corn we use

10,000 and over

to launch across the company ...Massafra will have the

with lower ABV 3.0%,

Maggie Timoney Sren Hagh

...Red Stripe beer is now made using

...we will increase our use of locally grown cassava CO2

Ricardo Nuncio Monisha Abraham

11% CO2 24%

Petronas Malaysia Grand Prix

a Circular Economy history to address

Hans Essaadi Dolf van den Brink

1,000 Road Safety 60+ indirect jobs

US$ 9.6 million

underage consumption message

...we donated almost

Moon Yoo Ren Sanchez Valle

In 2016 we... In 2016...

...reduced 47% set in 2010

energy in cooling 100% sustainable agriculture

In 2017... ...we have the ambition to make the largest

After installing 12,000 solar panels

Pascal Gilet Andy Routley

-7% -13% +15,000

to ensure they follow HEINEKENs rules,

164,900 378 million