1. Osman M.

Zain (2016) study attempts to uncover the customers

acceptance, and identify factors deemed important in influencing this
satisfaction. The literature review was conducted to compile research
results conducted in Western nations. Based on this literature review, a
research model was proposed that comprises customer satisfaction, product
quality, product price, product promotion, and product risk. Using the
systematic random intercept approach at the Malls, sample size of 206 was
used in this study. The results of the study support past study in the
developed nations whereby there exist significant relations between
customers satisfaction and the other four factors. All the four factors
identified by past study also have significant influence on customers
satisfaction with the retailers retailer's brand products.

2. Pieter J.A. Nagel, Willem W. Cilliers, (1990) The study is an attempt to (1)
develop an overall concept of customer satisfaction; (2) provide a detailed
relationship structure for implementation within a company; and (3) identify
potential research areas. A basic premise of the study is that the focus
should be on maximizing total product value to the customer; and then,
second, that customer satisfaction of external customers is interdependent
on the satisfaction of internal customers.

3. Saremi hamed (2012) studied problem faced by marketing managers that is

distribution of goods. Decisions about the structure of the distribution
channel are important in at least in two dimensions. First, the decision has a
direct effect on other marketing strategic planning decisions. Second,
 decisions regarding distribution channels require long-term commitment. it
takes several years to be deployed a desired distribution system and cant
be changed easily. Distribution channels always include the manufacturer
and the final consumer, the main duty of distribution system is that place
goods to potential customers in the right time and place.

4. Berry and Parasuraman (1991) define as, the consumers response to the
evaluation of the perceived discrepancy between prior expectations (or
some other norm of performance) and the actual performance of the
product/service as perceived after its consumption customers satisfaction
is influenced by the availability of customer services, the provision of quality
customer service has become a major concern of all businesses. Customer
satisfaction is typically defined as a post consumption evaluative judgment
concerning a specific product or service. It is the result of an evaluative
process that contrasts pre-purchase expectations with perceptions of
performance during and after the consumption experience.

5. Ellen Day and Melvin R. Crask (2000) argue that if customer satisfaction is
viewed as an outcome, then focusing discussion on its antecedents is also
necessary to effect the desired outcome. The purpose of the paper is to
present the synthesis of the value-related literatures and postulates
summarizing extant knowledge; to describe the proposal to re-conceptualize
the value assessment process in terms of perceived risk; and to present
suggests for future research. The authors claim that they are the first to
suggest the link between value and dissatisfaction. Finally the study
concludes, Framing value in terms of perceived risk not only facilitates a
 better understanding and measurement of value but also better enables the
marketing manager to enhance the perceived value of a product or service.
In knowing how to manipulate value the marketing manager in turn has
knowledge essential to satisfying customers.

6. Appliance Retailer Satisfaction Study measures customer satisfaction with

appliance retailers by examining seven factors (in order of importance):
Sales Staff and Service; Store Facility; Price; Delivery Service; Sales and
Promotions; Merchandise; and Installation Service. The outcomes of the
study are Measure satisfaction among customers who recently purchased
an appliance at a major home appliance retailer, Provide an understanding
of awareness and how customers view retailers, Examine customer shopping
patterns and brand-level consideration, Gauge how customers shop at
appliance retailers, Measure product quality and/or problems experienced,
Deliver insights into the drivers of customer loyalty and commitment.