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As the largest, most comprehensive calendar of events of its kind in Michigan, EARLY BIRD
there is no better way to promote your bicycling event, business, or organization
than with an advertisement in the League of Michigan Bicyclists (LMB) DISCOUNTS
Michigan Ride Calendar. Receive up to $150 off if you
For 33 years, LMB has compiled and distributed this in-demand publication. reserve your advertisement
LMB annually distributes more than 43,000 copies of the Michigan before 10/11/2017.
Ride Calendar throughout the state and beyond. The Michigan Ride
Calendar reaches a wide audience of cyclists due to the range of events
listed, including road and trail tours, charity rides, mountain biking and
cyclocross events, as well as competitive races, time trials, and triathlons. With LMB MEMBER
more than 300 bicycling events listed, the Michigan Ride Calendar is the
go-to resource for cyclists as they plan their riding seasons and schedule
DISCOUNTS
bicycle-related vacations. LMB member clubs, shops, and
organizations receive 10% off
The Michigan Ride Calendar is distributed to MDOT Welcome Centers, print advertising.
Convention & Visitors Bureaus across the state, more than 225 bicycle shops
and cycling clubs, and at numerous bicycle-related events throughout the
year. The Michigan Ride Calendar is also mailed to all LMB members and
individuals requesting Michigan bicycle tourism information. After an initial ADVERTISING
distribution of the Michigan Ride Calendar in January, many recipients
request replenishment shipments throughout the year, demonstrating DEADLINES
the demand for the publication.
Early Bird Discount
The event listings in the Michigan Ride Calendar span all seasons. Many Cut Off: 10/11/2017
cyclists and bicycling enthusiasts keep and refer to the publication again Final Ad Sales &
and again, ensuring that your ad will be viewed repeatedly throughout
the year. Payment: 11/01/2017
Final Art Submissions:
Advertising in the Michigan Ride Calendar supports LMBs mission. LMB is a
501(c)(3) non-profit working to promote bicycling and the safety of bicyclists 11/21/2017
on the roadways of Michigan. According to MDOT, bicycling annually provides Publication Date:
$686 million in economic benefits to Michigan. Advertising revenue from the
Michigan Ride Calendar, in excess of the cost of publishing, supports LMBs
1/13/2018
efforts to help make Michigan a more bicycle-friendly state and ensure
that Michigan continues to enjoy the benefits of a healthy bicycling culture. FREE & REDUCED
You can view or download a copy of our current Michigan Ride Calendar at WEB BANNER
www.LMB.org/ridecal.
ADVERTISING
SPECIFICATIONS OPPORTUNITIES
In order for your advertisement to appear in the highest quality possible, it
is important that it meets the following specifications. Acceptable electronic
AVAILABLE
files include press quality (300 dpi or greater) .pdf, .tiff, .psd, or .ai files. Please
embed all fonts, logos, and other graphics or convert them to outlines. Make
sure all elements of your advertisement are saved as CMYK. Please include a
color printout of your ad with your signed contract. Ads created in Microsoft
Word or Publisher will not be accepted. If you are not able to meet these
specifications, LMB offers design services. Please contact us if you have any
questions about formatting.
Artwork needing alterations will be subject to additional charges.
Electronic files should be sent to Aneta Kiersnowski via:
A) Email (up to 5 MBs): aneta@LMB.org
B) Dropbox (share folder with aneta@LMB.org)
C) Saved to disk and mailed: Cover Photo of HUB Fest Gravel Grinder Route by
League of Michigan Bicyclists Ken Mathis of Saline, MI.
410 S. Cedar St. Suite A,
Lansing, MI 48912
ONLINE RIDE CALENDAR HAVE US DESIGN YOUR AD
ADVERTISING RATES Would you like help creating an ad? No problem! LMB can
design one for you. Email Aneta Kiersnowski at aneta@LMB.
LMB also offers advertising on the LMB website. Advertisement org for details.
space is available month-to-month, with a minimum of three
months per advertisement. LMB Design Fees Per Ad:
Up to 20 Column Inches $95
Web advertisements appear on the Ride Calendar webpage
21 - 30 Column Inches $135
(www.LMB.or/ridecalendar), rotating at regular intervals
Full Page $170
in the top left corner of the page. Your ad will include a hot
Web Banner Ads $95
link to the url of your choice and will appear on a page that
averages over 10,000 visits per month.
TERMS & CONDITIONS
All $1 Per Rider Events are eligible for a FREE web ad Contracts: A signed 2018 Ride Calendar Advertising Contract
for three months. must be submitted for your ad to appear in Michigan Ride
All advertisers who run a full-page spread in the print Calendar or on the LMB website.
edition of the Ride Calendar are eligible for a FREE Payment: Advertisers are required to pay in advance.
web ad for three months. Acceptance: LMB reserves the right to refuse any advertisement
Those who take out a 1/2 page (15 column inches) deemed unacceptable. Photos used in advertisements must
or larger ad in our print publication are eligible for show bicyclists following all Michigan bicycling laws. We will not
print advertisements that use photos of cyclists riding more than
1/2 off our web pricing. (You pay $25 per month.)
two abreast. We also strongly encourage you to select photos
Art must be provided seven days prior to the 1st of the that show people wearing helmets (if they are actively riding).
selected month that your advertisement is to appear.
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2018 Ride Calendar Advertising Contract
Early Bird Discount Cut Off: 10/11/2017
Reservation & Payment Due: 11/01/2017 Please print carefully and
Final Print Art Due: 11/21/2017 complete all information.
Contact Name:
Billing Address:
Phone:
Email:
Member 10% Off (You may add/renew your LMB membership below)
Total Amount Due (could include: print ad + web ad + design fees + membership) = $
Check (payable to League of Michigan Bicyclists)
Signature: