Day 3

ICE BREAKER
REVIEW
Play video
BACKGROUND
What is dandruff?
 What is dandruff?
Large oily clumps of skin found on scalp,
hair and even clothes

Caused by the excessive shedding of dead

skin cells in the scalp

Experienced by 50% of the Philippine

population. 1 out of every 2 men and
women experience dandruff.
 CAUSES of Dandruff

HAIR STYLING PRODUCTS SWEAT STRESS

GEL OR WAX

POOR DIET POLLUTION

 WHY DANDRUFF IS BAD?

Di ka confident Madumi ang feeling You cant wear black

YouYou
cant get get
cant close
close You dont feel gwapo or pretty!!
 How do you get rid of
dandruff?
You cant just wash away the
flakes with water.

Di kaya ng ordinary shampoo na i-

solve ang dandruff.

You need to use an anti-dandruff

shampoo!
 Brief history
2007 Clear was successfully launched in the Philippines.
At one point, Clear became the Philippines No. 1 Anti-
Dandruff Shampoo. Introduced with John Lloyd and Bea
Alonzo as the face of Clear Men and Women.
2008 Endorsers included John Lloyd, Jericho Rosales,
Dingdong Dantes, Bea Alonzo and Chris Tiu.
2011 Clear was relaunched with a new look of its bottles
and improved formulation, and the main endorsers were
Piolo Pascual and Bea Alonzo.
2012 Clear focused its campaign on Football with global
endorser Ronaldo and new local endorsers include Phil
and James Younghusband.
Who is CLEAR?
Target Market 20-30 year old Working Men and Women
with active lifestyles, always on the go, into
health, sports and fitness, who are admired
by their peers, and known to be very hard
working and successful.

From young college students to corporate

trainees or managers, from call center agents
to young professionals, from bankers to
young entrepreneurs, from professional
athletes to fitness enthusiasts or gym buffs,
from travelers to urban party people.
THE PRODUCT:
CLEAR
Full list of variants
COMPLETE SOFT CARE
ICE COOL MENTHOL
WOMEN ANTI-HAIR FALL
DRY SCALP & ITCH CONTROL
HERBAL FUSION
STRONG & THICK

COOL SPORT MENTHOL

MEN ANTI-HAIR FALL
DEEP CLEANSE
COOLING ITCH CONTROL
TOTAL CLEAR RANGE
 CLEAR
WHY ARE WE
BETTER?
Play video
Not just anti-dandruff. Total scalp care.
3 SCALP LAYERS* DEEP NOURISHMENT

*at epidermal level

 3
Nourishes
For TOTAL
scalp layers deep
scalp effects
 Not just anti-dandruff.
Total scalp care.

visible flakes with regular use; 2 With regular use; 3 Due to breakage, vs. Non-conditioning shampoo
isible flakes with regular use; 2 Associated with dandruff, with regular use; 3 Due to breakage, vs. Non-conditioning shampoo
 CLEARLY A BREAKTHROUGH
PRODUCT

CLINICALLY SUPERIOR
FORMULATION TO H&S

3X MORE DANDRUFF PROTECTION

2X MORE DANDRUFF FIGHTERS ON SCAL
FASTER-ACTING
LONGER-LASTING
HIGHER RESISTANCE TO HAIRFALL vs. PT
SOFTER & SMOOTHER HAIR vs. PTN

NEW WINNING FRAGRANCES

ON OVERALL OPINION
VS. H&S, VS. CURRENT
PRODUCT advantage

NEW DUAL-ACTIVE:
ZnPTO + Climbazole
PRODUCT advantage

A Substantive Three-fold Advantage!

1x
Clinically superior to H&S on Efficacy and
PTN on hair benefit

Clinical superiority to H&S on AD Efficacy

LONGER LASTING & FASTER ACTING

Formulation Locked
STATUS 3 Month Storage Completed
MPT Completed

Clinical hair switch smoothness measurement (n=30 per cell)

60000
Clinical superiority to PTN on Soft/Strong
H&S SS PAN SS
50000
Dry friction force[g.mm]

Clear DA
Clear DA
40000

30000

P<0.001
20000 P<0.001

10000

0
PRODUCT advantage

A Substantive Three-fold Advantage!

2x
Superior Sensories

Strong fragrance wins vs. H&S (PH)

M F
FRAGRANCE CPT
PH PH
OVER-ALL OPINION
FOR MEN / WOMEN
ATTRACTIVE &
SEDUCTIVE
PREMIUM
STYLISH &
SOPHISTICATED

Winning Colour

BLUE-GREENMALES (CH)

PINK FEMALES (ID)

OVERALL
OPINION (CLR)
PRODUCT advantage

3x
BPT Wins vs. H&S (TH)

Males | Wins on Efficacy

AD Efficacy
Active test

Females | Wins on Scalp & Hair

OVER-ALL OPINION
PREVENTS DD
SCALP HEALTH
HAIR SIOFTNESS
HAIR MANAGEABILITY
EASE OF COMBING DRY HAIR

Silicone level test, Wins on T2Box among Normal hair women

 CLEAR
PRODUCTS
 CLEAR MEN
COOL SPORT MENTHOL

With Bio-Nutrium 10 Technology,

now with Cooling Mint, Ginseng
and Tea Tree.
24 HOUR
COOLING FRESHNESS.
ZERO DANDRUFF .
 CLEAR
Complete Soft Care 2 in 1

With Hair Treatment Nutrients.

ZERO DANDRUFF.
Up to 4X SOFTER
HAIR.
 CLEAR
Ice Cool Menthol

With Cooling Menthol.

REFRESHES SCALP.
PREVENTS
DANDRUFF.
 CLEAR MEN
DEEP CLEANSE

With powerful dirt-absorber Activated

Carbon

DEEP CLEAN FOR

ZERO DANDRUFF.
 CLEAR MEN
ANTI-HAIR FALL

With PRO NUTRIUM 10 and Pro-

Strength Ginseng Technology.

ZERO DANDRUFF.
Up to 98% LESS HAIR
FALL.
 CLEAR Women
Anti-Hair Fall

With NUTRIUM 10 and Hair Lock Technology.

ZERO DANDRUFF.
Up to 98% LESS HAIR FALL.
 CLEAR Women
Dry Scalp & Itch Control

With NUTRIUM 10 and Anti-Itch Formula.

ZERO DANDRUFF.
RELIEF FROM DRYNESS &
ITCH.
 CLEAR MEN
COOLING ITCH CONTROL

With PRO NUTRIUM 10 and Cooling Hydration

Tech.

ZERO DANDRUFF.
EFFECTIVE COOLING &
ITCH-RELIEF.
 CLEAR Women
Herbal fusion

With NUTRIUM 10 and Asian Herbs, Ginseng, &

Tea Tree Extract.

ZERO DANDRUFF.
NATURAL SCALP DEFENSE.
 CLEAR Women
STRONG & THICK

With NUTRIUM 10 and Active Strengthening

Technology.

ZERO DANDRUFF.
10X STRONGER HAIR.
 CLEAR SHAMPOO FOR MEN CLEAR SHAMPOO FOR WOMEN
BLUE BOTTLE FILL SRP WHITE BOTTLE FILL SRP
COOL SPORT MENTHOL SACHET 10 ML 5.00 COMPLETE SOFT CARE SACHET 10 ML 5.00
COOL SPORT MENTHOL SACHET 12 ML 5.00 COMPLETE SOFT CARE SACHET 12 ML 5.00
COOL SPORT MENTHOL BOTTLE 80 ML 54.50 COMPLETE SOFT CARE BOTTLE 80 ML 49.75
COOL SPORT MENTHOL BOTTLE 200 ML 125.00 COMPLETE SOFT CARE BOTTLE 200 ML 119.00
COOL SPORT MENTHOL BOTTLE 375 ML 219.45 COMPLETE SOFT CARE BOTTLE 375 ML 209.00
COOL SPORT MENTHOL BOTTLE 650 ML 343.20 COMPLETE SOFT CARE BOTTLE 650 ML 312.00
CLEAR MEN
 Clear is the no. 1 mens shampoo
In the philippines

3 out of 4 Men choose Clear Men over H&S.

CLEAR Men is specially formulated for Men.
So CLEAR is more effective on men v.s. other
AD shampoo.
We have 2 very effective male endorsers, Phil
and James Younghusband.
Clear always mounts the biggest Football
events in PH, the Clear Dream Match.
Clear is also the Worlds No.1 Men Shampoo.
 IN 2013, CLEAR MEN
RELAUNCHED ITS NO. 1 VARIANT
COOL SPORT MENTHOL!
NEW AND IMPROVED FORMULATION.
NOW WITH COOLING MINT, TEA TREE AND GINSENG.
24 HOUR COOLING FRESHNESS AND ZERO DANDRUFF.

OLD NEW
 Key benefits for men:
Cooling freshness and Zero dandruff.
CLEAR DREAM MATCH YR 2

PLAY VIDEO
CLEAR DREAM MATCH YR 2

EVENT BRIEF
IN-STORE PROMO
INSTRUCTIONS:

1. Push new Clear Cool Sport Menthol, to Men and to the wives of Men.

Sir, try new Cool Sport Menthol; its specially formulated for Men! May chance pa
kayong manalo ng tumbler or bag.

All you have to do is buy 200 ML Clear Shampoo and go to our Clear booth to win
free shampoo, bags and tumblers.
For Select Stores
 FOR SELECT STORES
INSTRUCTIONS:

1. Push new Clear Cool Sport Menthol, to Men and to the wives of Men.

Sir, try new Cool Sport Menthol; its specially formulated for Men! May chance pa kayong
manalo ng tumbler or bag.

All you have to do is buy 200 ML Clear Shampoo and go to our Clear booth to win free
shampoo, bags and tumblers.

Or you can automatically win a VIP ticket to the CLEAR DREAM MATCH. Just show your
receipt. 1 Clear Bottle = 1 VIP Ticket
 FOR SELECT STORES
FAQs:

You can automatically win a VIP ticket to the CLEAR DREAM MATCH. Just show
your receipt. 1 Clear Bottles = 1 VIPTicket

The Clear Dream Match is a Football All-star game between Team Phil
Younghusband and Team James Younghusband.

Phil and James Younghusband are famous football players of the Azkals.

They will be the team captains of all-star teams composed of football players from
the Azkals, the United Football League, UAAP and NCAA.

Date: August 24, 2013

Venue: University of Makati
Time: 7 PM
You can automatically win a VIP ticket to the CLEAR DREAM MATCH.
Just show your receipt. 1 Clear Bottle = 1 VIP Ticket
WHAT ARE THE PRIORITY
PRODUCTS?
COOL SPORT MENTHOL COMPLETE SOFT CARE
DEEP CLEANSE ICE COOL MENTHOL
BREAK
 THE ENEMY

Who are our competitors?

BEAUTY SHAMPOOs

And most especially

 ANG NAKASANAYAN NA!
so? Clear is the better product!
SABI NG HEAD & SHOULDERS:

We are the Worlds No. 1 Anti-Dandruff

Shampoo

We remove dandruff in just 1 wash

We make you 100% dandruff free

We are recommended by
Dermatologists!
Range Education

Clear Anti-Dandruff Shampoo

Cool Sport Menthol, Complete Soft Care, Ice Cool, Deep Cleanse, Men Anti-
Hairfall, Women Anti-Hairfall, Dry Scalp and Itch Control, Cooling Itch Control,
Herbal Fusion and Strong & Thick

HAIR CONCERNS: Mild to severe Dandruff and Itchy and Greasy Scalp

WHAT IT DOES: Clear Men gives your Zero Dandruff and other benefits such as
cooling freshness, softer more beautiful hair, less hair fall, natural scalp
defense, etc.

KEY INGREDIENT:

Nutrium 10 Technology which has a unique blend of 10 nutrients to effectively

eliminate dandruff at the source.
Competitor Education

Main Competitor: Head & Shoulders

Competitors Variants: Cooling Menthol, Smooth & Silky, Apple Fresh, Cool
Blast, All-in-One, Hair Retain, Sports Fresh etc.

What it claims it does: 100% Dandruff Free Forever

ULP COMPETITIVE ADVANTAGE

Clear Anti-Dandruff Shampoo has an active ingredient Climbazole that
H&S doesnt have. With this active ingredient, Clear is able to protect you
from dandruff longer than H&S. Both shampoos are able to give you zero
dandruff but Clear will give longer lasting dandruff protection than H&S.
Also, Clear is able to eliminate dandruff faster than H&S.
 CLEAR No. 1
STRATEGY
Kalimutan niyo na lahat except ito
 Priority target

MEN

Key message:
MEN ARE MORE PRONE TO DANDRUFFF.
THATS WHY CLEAR IS
SPECIALLY FORMULATED FOR MEN.
IT HAS 2X MORE ACTIVE INGREDIENTS THAN H&S.
IT GIVES YOU LONGER-LASTING ZERO DANDRUFF.
 What you need to say!!!
WHAT THEY WILL SAY:
Worlds No. 1 Anti-Dandruff
Shampoo
Removes dandruff in just 1 wash
100% dandruff free
Cooling Menthol ng H&S gamit ko
dahil malamig sa buhok ko!
Recommended ng Dermatologists!
WHAT YOU WILL SAY:
Maam, alam niyo ba na mas effective itong Clear kaysa
sa ibang brands. Mas madaming active ingredients ang
Clear tulad ng Climbazole na wala sa H&S. Its clinically
proven to be a better anti-dandruff shampoo than
other brands.
Clears works faster to eliminate dandruff and you gives
LONGER-LASTING dandruff protection than others.
Mas matagal kayong dandruff-free sa Clear. Sa iba,
after ng 1 wash, mas malaki chance na babalik uli yan.
CLEAR MEN and CLEAR Ice Cool Menthol has a more
intense menthol cooling feeling than H&S. Try niyo po
to sir/maam!
CLEAR is also endorsed by experts from the
International Academy of Cosmetic Dermatology from
Europe, they are leading experts on dandruff
protection!
 What you need to say!!!
WHAT THEY WILL SAY: WHAT YOU WILL SAY:

Hi Maam, smell Strong & Thick or Anti-Hair Fall, mas mabango

Mas mabango itong H&S Apples po ito kaysa Head & Shoulders.
Fresh.

Clear? Masyadong matapang Maam, try niyo po itong Herbal Fusion. May natural
yan sa buhok ko. ingredients siya to protect you from dandruff. Hindi po ito
matapang sa hair niyo.

Alam niyo maam, subukan niyo tong Complete Soft Care /

Mas gusto ko H&S Smooth & Clear Pink. Madami sa mga nag-try nito, naging favorite din
Silky, mas hiyang hair ko dito. ito, kasi nagiging hiyang sila dito kasi mas lumalambot at
gumaganda hair nila, at siyempre zero dandruff pa.

Gusto ko i-try tong bagong H&S
Cool Blast. Sanay na ko sa H&S,
kahit pang babae yung
shampoo.
Clear is the Worlds No. 1 Mens Shampoo.
7 out of the 10 Men in the Philippines. Di tulad ng ibang
shampoo, Clear is specially formulated for Men kaya siya more
effective than H&S.
 What you need to say!!!
WHAT THEY WILL SAY:
Na-try ko na yang Clear dati, hindi
siya effective sa akin. Mas effective
sa akin H&S.
Na-try ko na yang Clear dati, hindi
siya effective sa akin. Nagka-dandruff
pa rin ako.
WHAT YOU WILL SAY:
Hi Maam/sir, impossible po yan. Because
Clear is more effective than others. Its
clinically proven to give you longer lasting
dandruff protection than other brands.
Hi Maam/sir, ito po talaga ang best anti-
dandruff shampoo in the market. Next time
po try to use more shampoo on your scalp.
Damihan niyo lang po yung shampoo and
apply it evenly on your scalp. Promise po
magkaka-zero dandruff po kayo with Clear.
 CLEAR.
ZERO DANDRUFF.
LUNCH BREAK
No. 1 Conditioner

No. 1 Hair Treatment

No. 1 Hair Brand

Out of 10
History - Origins

Pre-1984 1984 1995

-Filipinos only used - Cream Silk Conditioners were - Cream Silk unveiled the
shampoos and toilet introduced. Formulated to make hair Elida Hair Institute in Paris,
soaps for their hair. But cuddly soft and super silky, Cream Silk where Cream Silks high
this made their hair stiff Conditioner is the high-tech extra step performance hair
and hard to manage. that gives Super Beautiful Hair. conditioning solutions are
developed and created
History Early 2000s

2001-2003 2005 2006

-Cream Silk set out to teach
Filipinas that Shampoo lang is
kulang! with the Hair
Makeover Mission
-Cream Silk Straight (Pink) is
born, quickly becoming the
single dominant Number 1
Conditioner Variant in the
Philippines
-Cream Silk launches
its first-ever line of
Treatments
History Late 2000s

2012 2013
2008-2009
- New Perfection by Cream Silk is - Cream Silk launches the Daily
-Cream Silk embraces a
new generation of users
introduced. Cream Silks super- Treatment Conditioner,
premium Hair Care range combining the speed of the
with the Cream Silk Hair
designed to keep salon-treated No. 1 Conditioner with the
Dare: dare to see the
hair beautiful for longer. power of the No. 1 Hair
Cream Silk Difference.
Treatment.
Target Market The Modern Filipina
 Confident
Modern
Filipina
Unstoppable
LIMITLESS
When there is no limit to how
beautiful you can be

there is no limit to
what you can do.
 there is no limit to
what
Use Cream Silk After Everyyou can
Shampoo do.
Hair Reborn Technology
LAMELLAR
LYSINE
GEL PHASE SILICONE
EMULSION
Fact: Hair is naturally negatively charged.
The more damaged it is, the more negatively
charged it becomes leading to frizz and tangles.
LAMELLAR GEL PHASE
SILICONE EMULSION

Fact: Cream Silk

can detect even
the smallest
imperfections on
your hair.
SILICONE EMULSION
LYSINE

It goes to the core of each hair strand to nourish it.

With Water Only With Lysine Solution

 Damaged Hair with
Damaged Hair Virgin Hair Cream Silk
Hair Reborn Technology

1. Makes hair positively charged

2. Smart Conditioner
3. Goes to the heart of hair

Hair Reborn = Beyond Beautiful

BREAK
Standout Straight

WHAT IT DOES:

Makes hair SOFTER and gives it a STRAIGHTER

look by smoothening hair strands and relaxing
frizz
Hair Fall Defense
WHAT IT DOES:

Makes hair SOFTER and STRONGER by

reinforcing weak areas and infusing flexibility,
to help prevent hair fall in just one wash!
Damage Control
WHAT IT DOES:

Makes hair SOFTER and LESS PRONE TO

DAMAGE by intensively repairing affected
areas. Protects hair from heat, styling and the
environment in just one wash^!
Dandruff-Free

WHAT IT DOES:

Makes hair softer and scalp healthier

eliminating dandruff flakes, relieving itch and
restoring the protective scalp barrier, to give
long-lasting dandruff protection
Dull Hair
Stunning Shine
WHAT IT DOES:
Dull
Hair Makes hair softer and shinier by injecting rich
moisture and has UV Blocker to protect against
drying and dulling effects of the sun and
environment
Dull Black
Hair
Brilliant Black
WHAT IT DOES:
Dull
Black Makes hair softer and more vibrant by
Hair revitalizing dull black hair and locking in shine,
to keep beautifully shiny black hair
Nature Nourish

WHAT IT DOES:

Makes hair softer with more volume and

bounce by reviving lifeless parts of hair with
nourishment from roots to tips
Dry Rescue
WHAT IT DOES:

Makes hair softer, controls frizzy, rebellious

hair and moisturizes dry hair strands for long-
lasting smoothness.
Daily Treatment Conditioner

The next level in Conditioning, it combines the speed of the

Number 1 Conditioner and the nourishing power of the
Number 1 Hair Treatment. Just apply and rinse after every
shampoo get up to 40% More Nourishment.
Daily Treatment Conditioner
Treatment
Main Competitor - Pantene

Variants:

-Total Damage Care

-Hair Fall Control
-Silky Smooth Care

Secret Ingredient Pro Vitamin Formula

Damage

-Cream Silk has Hair Reborn Technology that

- Unbeatable Damage Protection
nourishes hair from the inside and out so it
protects, nourishes and makes hair Beyond
Beautiful

-Cream Silk makes hair better than virgin hair!

-Cream Silk is the No. 1 in Conditioners,

Treatments and Hair
Hair Fall

-Cream Silk has Hair Reborn Technology that

- Up to 98% Less Hair Fall
nourishes hair from the inside and out so it
protects, nourishes and makes hair Beyond
Beautiful

-Cream Silk makes hair better than virgin hair!

-Cream Silk is the No. 1 in Conditioners,

Treatments and Hair
Creamsilk Product FAQs
I am currently using a Cream Silk Regular Rinse Out Conditioner. Why must I
try using the New Cream Silk Daily Treatment Conditioner?
Daily Treatment Conditioner is a combination of powerful ingredients from
rinse out conditioner and vitamin treatment. If your hair needs a boost in
nourishment and protection, then this is a must-try for you.

What is the difference between the Regular Rinse Out Conditioner and Daily
Treatment Conditioner?
Daily treatment conditioner has more nourishing ingredients than a regular
rinse out conditioner. If your hair has undergone chemical treatment or your
daily regimen includes the use of heat styling tools, then it is advised to level
up your protection with a daily treatment conditioner.

Why do I need to condition my hair?

As shampoo cleans your hair, it strips off moisture and some vital nutrients,
making hair rough & tangled. Conditioner brings back the moisture & seals it
in for tangle-free smooth hair that shampoo alone cant give.
Creamsilk Product FAQs
What is the difference between shampoo and shampoo plus conditioner?
Shampoo gets rid of dirt and too much oil but it can also strip off vital nutrients,
making hair dry and dull. Additional use of conditioner replenishes lost moisture so
that it is easier to detangle hair without causing breakage.

Is shampoo plus conditioner enough?

Regular use of shampoo and conditioner may work for some hair types. But if your hair
is constantly exposed to the sun and pollution or has undergone chemical processes, it
is best to pamper it once a week with a vitamin treatment.

How does the New Cream Silk Daily Treatment Conditioner add life to my dull, dry
and damaged hair?
The New Cream Silk Daily Treatment Conditioner targets even the smallest
imperfections on hair, fills in cracks and restores lost moisture. It also creates a smooth
protective layer that keeps in nutrients so that hair becomes healthy gorgeous.

In what variants does the Cream Silk Daily Treatment Conditioner come in?
Cream Silk Daily Treatment Conditioner comes in 4 variants: (1) Standout Straight, (2)
Hair Fall Defense, (3) Damage Control and (4) Dry Rescue.
Creamsilk Product FAQs
What is Hair Reborn Technology?
Hair Reborn Technology is the combination of all conditioning and nourishing
ingredients found in Cream Silk. This technology repairs the surface cuticle of damaged
hair and protects to help prevent future damage in the form of roughness, breakage and
split ends so that hair is beautifully smooth, strong and shiny every day.

How does Hair Reborn Technology repair and make my hair beautiful?
The technology targets dry and damaged areas caused by daily wear and tear. After
which, it creates a smooth protective layer that gives gloss and allows strands to slide
past each other easily.

Is Cream Silk Daily Treatment Conditioner harsh on the hair and scalp?
No, its not harsh on the hair and scalp. Cream Silk uses only fine ingredients and
combines them to make products that are aimed to make your hair healthy. We ensure
that all our products pass the highest standards of safety.
Creamsilk Product FAQs
Will using the New Cream Silk Daily Treatment Conditioner cause
my hair to thin?
No, it will not cause hair thinning. On the contrary, it coats every
strand with a protective layer that makes hair strong and resistant
to friction.

Will using the New Cream Silk Daily Treatment Conditioner make
my scalp oily and my hair greasy?
No, and it will yield best results if you follow the proper usage
instructions. Daily treatment conditioner is ideally applied from
middle to ends because those parts of the hair are the most
damaged and need conditioning. Make sure to rinse off the
product properly.
Creamsilk Product FAQs
Will using the New Cream Silk Daily Treatment Conditioner weigh my hair down?
It will get rid of frizz and smoothen your strands for better manageability but it wouldnt
weigh your hair down.

My hair is oily close to the scalp, but dry at the ends. How can I achieve balance with
the New Cream Silk Daily Treatment Conditioner?
Having oily hair close to the scalp is normal. The scalp produces natural oils that go to the
roots of the hair. A hair strand gets vitamins and lipids from the scalp and pushes it down
to the tip. The hair tips are far from the source of nourishment and so are more
vulnerable to being dry. To balance this, apply the new Cream Silk Daily Treatment
Conditioner from middle to tips of your hair.
Creamsilk Product FAQs
Is it okay to use the New Cream Silk Daily Treatment Conditioner on chemically
treated/permed/colored hair?
Yes, it is okay. In fact, it is advised that you use Daily Treatment Conditioner every day
if youve had your hair treated. Chemicals can cause so much damage to your hair by
penetrating strands and disrupting their natural structure. They can also cause
evaporation of moisture and stripping off of essential nutrients. Cream Silk Daily
Conditioners contain more nourishing ingredients than the regular conditioner that
can help replenish whats lost and bring back hair strength.

How is the New Cream Silk Daily Treatment Conditioner better vs. other DTCs in the
market?
New Cream Silk Daily Treatment Conditioner is the only one with Hair Reborn
technology that not only repairs dry and damaged parts but also creates a protective
layer that gives gloss and strength for a truly healthy, gorgeous hair.
Creamsilk Product FAQs
Can men also use the New Cream Silk Daily Treatment Conditioner?
Yes, definitely. Though marketed for women, New Cream Silk Daily Treatment
Conditioner can also do wonders for mens hair.

What is the proper way of using the New Cream Silk Daily Treatment Conditioner?
For more intense nourishment, this product can be used in replacement of your
regular conditioner. Gently massage through the ends of your wet hair. Leave on for at
least 1 minute and then rinse well.
 Where
can your hair
take you ?
Thank you.