GLOBAL BUSINESS MANAGEMENT

AND SOCIAL RESPONSIBILITY

Session 01

Professor:
Ricardo Abelardo Meja Peralta
August - 2017
Ricardo Abelardo Meja Peralta

- University professor since 2013.

- Adviser, objector and member of evaluation committee of
undergraduate or thesis.
- General Manager (owner) of Phymed srl since 1996.
- Master of Global Business Administration, Centrum - PUCP.
- Master of Business Administration, Tulane University - USA.
- Biomedical engineer specialist.
- Electronic engineer - Ricardo Palma University - CIP 49780
- Aeronautical electronic engineer - Peruvian Air Force.
Global business man!
 University
The word "university" is derived
from the Latin universitas
magistrorum et scholarium,
which roughly means
"community of teachers and
scholars.

Meeting of doctors at the University of Paris.

From a medieval manuscript.
 Academic freedom!
Freedom of teaching and
discussion.
Freedom to carry out research.
Freedom to express opinions.
Freedom from institutional
censorship.
So Brains in motion NOW!
Brain in motion means...

Learn without thinking

is wasting time
CONFUCIUS
Philosophical basis:
Its differential feature of human
being, make the things happen, no to
find excuses to dont do them
Business:
Doing business is a serious and professional
discipline whose main purpose and reason for
being is to sell more to more people, more
frequently and at the highest price possible.
Otherwise, it isnt justified
There is no other reason to
do it!

SERGIO ZYMAN.
 Global Business

Global business refers to international trade whereas a global

business is a company doing business across the world.
Globalization is a long-standing program advocated by the
economically advanced nations to free up international trade
across the globe through treaties.
It has also come to mean the relocation of production or
service activities to places that have much lower labor costs.
 Global Business Management
Global management refers to the way an organization
manages its business internationally, including its sales,
marketing, hiring and finance practices.

As technology continues to connect the world, many

organizations have taken advantage of the opportunity to
conduct business globally.

Global management combines knowledge of business,

culture, history and social practices to help companies find
their niches in the international business community and
successfully work with other cultures.
 GBM Projection
The global manager not only needs to understand business
principles, but also needs a firm understanding of the local
customs, professional life and regional policies of the
countries that the company wants to partner with.

Many companies also look for managers who speak multiple

languages and have experience representing more than one
country, as well as those who are willing to move from one
location to another.
Global Manager important Facts
2016 average salary: $97500.00USD for all Global
account manager. $101724.00USD for an International
Sales Manager. (2.5% more than 2015).
Key Skills: Bilingual, clear written and spoken
communication, attention to detail, problem solving, social
awareness, leadership, organization, observation,
negotiation, all of that under a General VISION.

Source: Hay Group

Work environment: Predominately office settings with
extensive travel mixed in.
Similar employment: Account executives; account
managers; business development directors; directors of
sales and marketing; general / operations managers;
national account managers.
 Global Manager: Job duties
A global manager will be in the unique position of managing a
company's business and staff in a land that may have vastly
different cultural and professional customs.

In many regions, managers are needed to help companies

tailor their business to the local culture.

For example, a global manager might need to learn the hiring

practices of another country or the specific way that people
communicate in the workplace to avoid potentially offending or
confusing your foreign colleagues.
Global Manager: Skills
A Global manager needs to train other
employees in appropriate practices, such as
pitching products to foreign customers in a
polite manner consistent with their culture.

In order to carry out their jobs effectively,

global managers need strong
communication and interpersonal skills.

They need to be highly sensitive to and

respectful of cultural differences. Having an
open mind and complex critical thinking skills
is also essential.
Corporate Social Responsibility
Operating a business in a manner that
meets or exceeds the ethical, legal,
commercial and public expectations that
society has of business.
Business for Social Responsibility
CSR
A concept whereby companies decide voluntarily
to contribute to a better society and a cleaner
environment. A concept whereby companies
integrate social and environmental concerns in
their business operations and in their interaction
with their stakeholders on a voluntary basis.
 No successful company in a failed
society and no society will be successful
with failed companies
Stephan Schmidheiny
 Global Business Management &
Social Responsibility
Social responsibility is the set of obligations an organization
undertakes to protect and enhance the society in which it
functions.
As ethics relates to individual employees, social responsibility
relates to the organization itself.
Organizations may exercise social responsibility toward their
stakeholders, toward the natural environment and toward
general social well-being.
Some organizations acknowledge their responsibilities in all
three areas and strive diligently to meet each of them, while
others emphasize only one or two areas of social responsibility.
And a few acknowledge no social responsibility at all.
 Evaluation criteria 2017-II
Evaluation procedure
Itll be under the permanent evaluation system, through active participation in workshops,
shared opinions in class, tests and mandatory assignments.

Qualification procedure
A group research work on topics defined by professor at the beginning of the cycle, whose
evaluated progress should be presented during practical classes, being in the week twelve of
course its final presentation, the average of all will define the score IN.
Ten (10) individual tests, to get the average the three lowest ones will be eliminating, this average
plus all the personal speeches with right own arguments, comments, answers, volunteer
presentations and personal research homework assignments will define the score IO.
Two main evaluations are Middle Term (EP) and Final (EF), both of cases analysis in class.

FORMULA:
FINAL SCORE = (IN*0.25) + (IO*0.20) + (EP*0.20) + (EF*0.35)

IMPORTANT: There are two factors that will have significant influence to define the individual
scores, absence of no more than 30% of the total class sessions and the right level of
English knowledge.
Tests:
All Thursdays sessions since
second session.
Timing 2017-II
Research Progress Report:
Depending of step goals, during
Thursdays sessions.

Middle term examination:

October 10th

Group Research Presentation:

November 16th

Final examination:
December 05th.

Bonus Presentations:
Personal: At any time on
Thursdays sessions.
Cases discussion: All Thursday
randomly.