GHADEER THAHER

Toronto, ON
(647) 992-4148 ghadeer.thaher@gmail.com

WORK EXPERIENCE

Aug 2016 Account Manager/Project Manager

- Present Ariad Communications Toronto, ON
Optimized the growth of existing partnerships to increase year-over-year
revenue through building customized plans for major pharmaceutical
companies
Demonstrated experience in CRM and digital programs designed to acquire
and retain customers/consumers
Consulted with healthcare Key Opinion Leaders, brand managers, and
Regulatory Affairs to evaluate and recommend market opportunities for new
products fitting unique client needs, which led to the successful launch of
value-added website (abbvie client)
Led projects to achieve superior margins and top-quality output, while
meeting client timelines (ex. Animated videos, pilot programs, print/digital
assets)
Led campaign strategy for new combination therapy approach for
Nicorette/Nicoderm via conferences, eNewsletters, posters to directly drive
the increase in prescriptions at a Healthcare Practitioner level
Hosted five webinars on smoking cessation topics presented by leading
experts in the field, which resulted in an 80% attendance rate (over 400
attendants)
Increased adoption of new One Touch diabetes medical device for Lifescan
client via relevant customer segmentation and program integration to mass
touch points and channels
Expanded psoriatic arthritis patient website to include added functionality to
assist patients in locating various types of clinics for prompt medical
consultation
Conducted several audits which included web analytics review and User
Experience audit on the basis of content strategy, interactive and interface
usability best principles

Dec 2014- Senior Account Executive

July 2016 CPC Communications Toronto, ON

Launched the Apotex corporate campaign through website, journal ads, and
detail aids in 3 month timeframe
Led new global branding for Aubagio to current Canadian branding in a ensure
adaptation of Global messaging while simultaneously maintaining the
Canadian identity
Implemented new Vimpat branding to reach customer base more effectively
with new copy and efficient and compelling delivery
Developed creative strategy and coordinated project development process,
which included mitigating risk with advertising boards in Canada (ex. The
PAAB, ASC)
Coordinated account management activities (budget, traffic, legal, approvals,
process.
Contributed and participated in: market research, core creative,
cardiovascular conferences, tactical planning & workshops, and creative
brainstorming sessions
 Effectively developed brand reviews and marketing strategies

Aug 2013 Account Executive

- Nov 2014 john st Toronto, ON
Led and managed an unbranded asthma awareness campaign with
sponsorship from the Asthma Society of Canada communicated through
banner ads, posters and tear pads, and educational patients questionnaires
Produced media plans and blocking charts outlining upcoming journal releases
and corresponded with Media Company to manage new and ongoing ads.
Oversaw and ensured accurate financial reporting and budget control
management in addition to proper allocation of resources.
Prepared comprehensive competitive reviews for analysis and breakdown in
order to achieve optimal marketing strategies.
Participated in client pitches and preparation of pitch materials for new
business

Aug 2012 - Account Coordinator

Aug 2013 the adpharm Oakville, ON
Reviewed, edited and proofed copy/layouts and managed review/revisions
routing and translation.
Produced and managed weekly project status reports and timelines and kept
clients abreast of progress of deliverables via weekly telephone or in person
meetings.
Prepared contact reports following all meetings that documented all relevant
decisions and communicated reports internally

EDUCATION INTERESTS
Honours Bachelor of Science (2012) Hot Yoga, hiking, literature and poetry, live
Human Biology and Bioethics University of music and theatre, and travelling
Toronto

VOLUNTEER EXPERIENCE

Jan 2016- Volunteer

Present Amnesty International Toronto, ON
Attend monthly meeting to support various activism initiatives (womens
rights, indigenous rights, etc.)
Urgent Action: letter writing to government officials around the world to
address injustices

May 2012 Research Assistant

- Sep 2012 Centre for Addiction and Mental Health (CAMH) Toronto, ON
Participated in volunteering training session and earned the following
certificates: Workplace Violence Prevention Program, WHMIS, Infection Control,
Privacy Fundamentals, Emergency code training: red, orange, white, green,
blue, yellow, purple, grey, brown, black.
Screened participants for eligibility to participate in the research study and
provide information of the study goals and requirements to ensure transparent
process