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This work and the related PDF file are licensed under a Creative Commons.Download PDF. Factors affecting Brand Loyalty: a
perspective of fast food restaurants Abdul Rehman Muhammad Zia-ur-Rehman Dr. Waheed Akhtar Abstract.factors influencing the
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Bachelor of Economics, University.show that the customer satisfaction has significant factor that affect brand loyalty.
KEYWORDS: Customer satisfaction, brand loyalty, home appliances, Pakistan.http:dx.doi.org10. 1969 introduced the two-
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