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Sustainability of the business is considered as a pro active approach which will enable in ensuring long

term viability of the business and implementing the integrity of the resources in a proper manner,
harness the environmental aspects without compromising the product quality and profitability. With the
rapid enhancement of business economy, the environmental aspects has become the urgency for
corporates and non-government enterprises. Companies tend to use various methods like using less
energy by moving on to CFL bulbs instead of traditional lighting, apply green measures in the supply
chain and production process and using recyclable products so that it supports the environment and
business. However there are still many business which has not taken steps in enhancing the social
responsibility and sustianability planning, this will detsroy the environment and the profitability of the
company in the long run. Therefore all companies irrespective of the industry they are in should have a
concrete plan on the sustainability of the business and should address the common challenges which are
faced by the world, in protecting the environment for the future generations. (Ossai, 2012)

My proposed company will be in finance and mortgage business and it will be based out of Queensland.
The mortgage business is highly competitive and all the service providers are fousing only in giving low
cost services as the customers are not very focused in getting the required services. The sustainability
practices which can be adopted in my business is to understand the needs of the customers and then
offer them the best services at competitive rates or comissions.

Ethical policy: My business will not involve in any mis-selling of the products to the consumers, rather
will focus in understading the requirements and then provide them the services. Many businesses in the
financial services industry are often criticised of mis-selling the products and services in order to make
more profits and is not very concerned with the customers objective.

Transparent information: My business will provide the customers the needed data and information, the
reason is to enable the customers understand the true nature of the business process and also make
them aware of the requiements. Most of the business in the financial services industry fails due to
improper or falsified information stated to the customers, therefore my company will be more
tansparent and will implement proper governance in managing each of the stakeholders

ESG performance: The management will focus on three important governance measures
environmental, social and governance performance. The company will prepare sustainability report
which will measure the extent of support and services which the company has made in the prebious
years, this will enable the company to be more dutiful and involve in sustainable affairs. By stating these
measures the management will abide by the policies and frameworks which has implemented by the
government. (Corbae, 2013)

Studies have shown that financial services are corporate social responsibility for companies for
institutional reasons. These reasons force organizations to strengthen their corporate social
responsibility. The reasons for social initiatives are the pressure of environmental factors, as interest
groups. Confident executives are convinced that compliance with institutional pressure is important for
the company's image or goodwill among stakeholders. Pressured to participate in corporate social
responsibility is often produced by society itself. Others have found that companies must participate in
corporate social activities that meet their competitors in the industry. (Clark, 2013). Studies have shown
that potential employees are interested in potential CSR policies by employers. A socially responsible
organization attracts and retains the best employees. Many studies also show that employment
constraints have a positive impact on economic development and enterprise productivity. Recently,
companies that show corporate social responsibility have been shown to strive to reduce workers'
turnover. The wellbeing of employees, however, is positively affected by the working environment and
is considered to be fair and within work satisfaction and stress. When companies are involved in CSR,
they have a positive impact on the organization's limit, such as lack of employees and the level of
employee involvement. This means that socially motivated workers are usually motivated in their work,
partly because they try to improve society. partly because their employers work well. So if an employee
is highly motivated, the organization is much more productive. Corporate social responsibility also
supports workers' needs, resulting in lower sales revenues. (Casadesus-Masanell, 2010)

Customers get a negative or positive image of the business through judicial review of the legal system
through the products or services offered. Customer satisfaction is an assessment of the company's
services in any way, as well as current and future performance measurements of the company.
Therefore, one of the company's goals is to have high customer satisfaction and an important goal for
business strategy. Thanks to many studies, customer satisfaction is linked to the profitability of a
company and a global mechanism that allows the company to retain customers. In order to achieve high
customer satisfaction, companies can improve their learning and skills by investing in education.

They also claimed that customers are looking for value on the market or the services they need. In
addition, the satisfaction for quality products and customer needs is in line with corporate social
responsibility, especially in terms of financial responsibility. This is the latest proof that corporate social
responsibility is positively linked to customer satisfaction, the financial company's moral impact on
consumer perceptions. When honesty and honesty are reflected in an organization, customers consider
that they are treated fairly. The issue of honesty and integrity is linked to the moral part of corporate
social responsibility that reflects responsibility for corporate social responsibility.

Financial service providers realize that the concept of social responsibility affects the working
environment and has significant consequences for performance and survival. In the banking sector, the
impact of corporate social responsibility is increasingly manifested in the competitive advantages of
corporate CSR strategies. However, by participating in CSR, the financial services show a positive image
of their business, are in a better position than their competitors, and can build social networks in foreign
cultures. Thus, participation in CSR has an impact on the company's image and profitability.

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