LAGUNA COLLEGE OF BUSINESS AND ARTS

Page

The purpose of the market aspect in feasibility study is to identify the

analysis of the demand, supply and the needs and wants of a household

consumer.

A. Product Description

The product to be produced will be named No Baked Fruity Pie. The

proponents also agreed that the business entity will called CLNF

MANUFACTURING. It is derived from the proponents name. The

proponents identify the uniqueness of the product that will catch the

attention of the consumers.

Fruity Pie will be sold to family households or to anyone who will see and

passer by the shop. The fruity pie will be sold at 6 pieces per box. Consumers

are presumed to be households in Calamba and Cabuyao. The proponents

believe that the product will be beneficial to these households in providing a

nutritious dessert for their family.

Table 1. Total Households Population of Calamba and Cabuyao.

TOTAL HOUSEHOLD
YEAR CALAMBA CABUYAO
POPULATION

2012 94,451 66,870 161,321

2013 97,598 72,772 170,370
2014 100,808 79,195 180,003
2015 104,145 86,185 190,330
2016 107,554 94,139 201,693
TOTAL 504,556 399,161 903,717
Source: City Population Department of Calamba & Cabuyao City Hall
 LAGUNA COLLEGE OF BUSINESS AND ARTS
Page

Table 2.2. Promotional Expenses

Description Schedule Total Cost
Flyers From the start 1,500.00
Tarpaulin From the start 1,000.00
Free Taste From the start 2,300.00
Total Php4,800.00

H.4. Green Marketing.

The manufacturing will use a box that has a six bar of No baked fruity

pie so that the consumers can reuse the boxes.

H.5 Channel Distribution

The channel is a two way level of distribution that involves the presence

of the retailers and end consumers. The end user will reach the retailer and end

consumers. The end user will reach the retailer for selling purposes before it

reaches the end user. In the same manner the manufacturing can directly reach

end user for consumption.

MANUFACTURER

RETAILER

END USER

Figure 1. Channel of Distribution

LAGUNA COLLEGE OF BUSINESS AND ARTS
Page