Main Report (DAC)

REPORT
ON
To Analyse consumer perception for Digitalization and promoting

digitalization through event DAC,To study Sales and Distribution of
the Company
By:
Swapnil Kakkar
16BSPHH010C1113
IBS Hyderabad
CYBER SECURITY INFOTECH Pvt.Ltd,
C-93 Sector 2 near sec-15,
NOIDA
Page | 1
SIP/IBSH/CSI/16BSPHH01C1113
REPORT
ON
To Analyse consumer perception for Digitalization and promoting

digitalization through event DAC,To study Sales and Distribution of
the Company
By
Swapnil Kakkar
16BSPHH01C1113
IBS Hyderabad
CYBER SECURITY INFOTECH Pvt.Ltd,
C-93 Sector 2 near sec-15,
NOIDA
A Report submitted in partial fulfillment of the requirements of MBA Program of IBS

Hyderabad Company Guide: Faculty Guide:
Mr. Aditya Chauhan Dr.V.Padmavati
Project manager (IBS Hyderabad)

(Cyber Security Infotech)
DATE OF SUBMISSION: May 9th, 2017
Page | 2
AUTHORISATION
This is to certify that this report is submitted in partial fulfillment of the requirements of
MBA program of IBS Hyderabad.
This report document titledTo Analyze consumer perception for Digitalization and
promoting digitalization through event DAC,To study Sales and Distribution of the
company has been carried out by Swapnil Kakkar as part of the completion of the project
at Cyber Security InfoTech, during his Internship program of 12 weeks under the guidance
of Mr.Aditya Chauhan,Project manager of Technical Team in Cyber Security Infotech Pvt.
Ltd. No project, on the same lines, has been submitted prior to any other college or
institution.
This report has been formally submitted to Dr.V.Padmavati, Faculty of IBS Hyderabad
Swapnil Kakkar
16BSPHH01C1113
Page | 3
ACKNOWLEDGEMENT
If you have a dream fight for it though there is 1% chance to succeed if you try and
become successful you will change your life and if not at least after few years you will not
regret that you should have taken a chance. - Swapnil
The satiation and euphoria that accompany the successful completion of the project would
be incomplete without the mention of the people who made it possible.
I would like to express my gratitude to all those who trusted and helped me to complete
this report. I want to thank Mr. Aditya Chauhan, Project Manager Cyber Security Infotech
Pvt. Ltd., for giving me permission to commence this study and to do the necessary
research work and use company data and to gain a valuable learning experience. I have
furthermore to thank Mr.Rajat Saxena (Sr. Manager) who helped me in my project and
encouraged me to go ahead with my sales and research.
I will also like to thank Cyber Security Infotech employees for their continuous
encouragement and stimulating support their invaluable support and guidance has helped
me to gain knowledge of various aspects of marketing and gave me an opportunity to
sharpen my marketing skills and become an efficient manager. I am deeply indebted to
my supervisor Dr.V.Padmavati, Faculty, Marketing Department, ICFAI Business School,
Hyderabad whose help, suggestions and encouragement helped me in all the time of
research and for writing this report. Specially, I would like to give my special thanks to my
friend Ayushi who nourished me in every ups and downs as well my parents whose
blessings and love enabled me to complete this work.
Swapnil Kakkar
16BSPHH01C1113
Page | 4
SYNOPSIS
The Summer Internship Project at Cyber Security Infotech, Noida was focused mainly in
terms of learning of two of its marketing mix variables, namely, the product portfolio on
offer and distribution process. Another aspect of project deals with studying how to
manage event as well bring resources.
Initially I started by calling schools making school aware of the whole event to know the
basic awareness and how to pitch the customer . There I learned the importance of sales
through direct marketing as it deals with display of all products in such a way that it
stimulates interest and entices customers to make a purchase. My role was to identify
potential client to pitch. I had to look for client by visiting in through great experience was
that I had to visit schools for sponsership as well students
During the last one month I prepared a questionnaire to study students as well client
awareness towards digitalization. My study included analyzing people awareness as it is in
its infancy stage but has the potential to grow as modi ji is putting efforts to grow
Delhi art competition is the largest competition as well most prestigious competition
Page | 5
TABLE OF CONTENTS
1. SYNOPSIS
2. ABSTRACT
3. INTRODUCTION
ABOUT THE ORGANIZATION

SALES STRATEGY
OBJECTIVE OF INTERNSHIP
METHODOLOGY
IMPLEMENTATION
LIMITATIONS OF THE STUDY
EXECUTIVE SUMMARY
4. INDUSTRY ANALYSIS
DELHI ART COMPETITION

MOTO OF DELHI ART COMPETITION
EVENT DETAIL
DIFFERENT AGE GROUPS
PRICE TO BE WON
BETI BACHAO BETI PADAO
DIVYANG KIDS ENTRY
SAVE GIRL CHILD STEPS TO BE TAKEN
PROMOTING DIGITAL INDIA
WORKSHOP TO BE CONDUCTED
5.INTRODUCTION TO NEW PLATFORM
6.EVENT
7.ALGORITHM TO BE FOLLOWED IN IMPLEMENTING EVENT
8.STRATEGY FOR EVENT
9 SALES STRATEGY AND PROCESS
Page | 6
10. STAR NIGHT
11. SPONSERS
NIVESH
TXB
COLOR N CLASSIC
WORLD OF WONDERS
CHAI POINT
EVENT HIGH
CLEAR TRIP
PAYTM
RADIO MIRCHI
12. SPONSERSHIP OFFERS
TITLE OFFER
ASSOCIATE OFFER
PLATINUM OFFER
13. SCHOOLS PARTICIPATED
14. INVITATION TO KENDRIYA VIDHALYA
15. BOTTOM OF PYRAMID&EFFECT OF ELLECTION
16. ANALYSIS OF CONSUMER
17. FINDINGS AND SUGGESTION
18. MAJOR LEARNING
19. ATTACHMENTS AND REFRENSES
Page | 7
ABSTRACT
Cyber Security Infotech Pvt Ltd. Founded in 2012, the organization aims towards
providing Information Security Services and Process Improving Consulting services.
Members of CSI have attained excellence in providing end-to- end consulting services
across sectors including but not limited to Banks, Airports, Finance, IT, Retails etc. With
the core team comprising of domain experts with over a decade of experience, we at CSI
help organizations to reduce risks and enhance their competitive advantage over others. We
provide all cyber security solutions by ways of Penetration Testing and Quality Analysis of
Web-Based Applications and Web Infrastructures coupled with actionable reporting and
patching the reported vulnerabilities. We provide constant scanning, surveillance and
guarding services for web-based resources. CSI also provides an array of sophisticated and
customized web security training courses. With the core team comprising of domain
experts with over a decade of experience, we at CSI help organizations to reduce risks and
enhance their competitive advantage over others. To study sales and Distribution of the
company and strategize and plan marketing.
I have been involved in DELHI ART COMPITIONPromotional Event to date. we had to
call them take an appointment and take a face to face interaction with clients and explain
about the Delhi Art Competition as well have to re-follow-ups after giving invitation as
well the main priority was the customer satisfaction so we had to give some profit slabs so
that person will show interest and will approach to the company. The priority is to find the
valuable customers who will definitely spend in this and will bring its participants as well
we are also looking for sponsors who will invest in the event and will do brand.
Our creative services include:
Cyber Forensics
Website Security / Network Security

Employee Monitoring System
Digital Marketing
Cyber Security Trainings
Cyber Security Software's Development
Website Development & Maintenance
E-commerce & CMS development
Android / Iphone App Development
Page | 8
INTRODUCTION
About the Organization
CYBER SECURITY
INFOTECH
Cyber Security Infotech Pvt Ltd. Founded in 2012, the organization aims towards
providing Information Security Services and Process Improving Consulting services.
Members of CSI have attained excellence in providing end-to- end consulting services
across sectors including but not limited to Banks, Airports, Finance, IT, Retails etc. With
the core team comprising of domain experts with over a decade of experience, we at CSI
help organizations to reduce risks and enhance their competitive advantage over others. We
provide all cyber security solutions by ways of Penetration Testing and Quality Analysis of
Web Based Applications and Web Infrastructures coupled with actionable reporting and
patching the reported vulnerabilities. We provide constant scanning, surveillance and
guarding services for web based resources. CSI also provides an array of sophisticated and
customized web security training courses. With the core team comprising of domain
experts with over a decade of experience, we at CSI help organizations to reduce risks and
enhance their competitive advantage over others. To create a virtual, safe and secured zone.
We envisage world where all internet users operate on a level playing field and where no
one can take advantage or be taken advantage of, by creating a safe, secure and easy to use
World Wide Web. Our vision is to provide a cyber space free from fear of disturbances and
disruptions by the unscrupulous. We want to provide services that make the internet a
virtual utopia a place where knowledge is nestled in a package that is beautiful yet strong,
and where that knowledge is completely safe from prying eyes and devious hackers. To
create a virtual, safe and secured zone. We envisage a world where all internet users
operate on a level playing field and where no one can take advantage or be taken advantage
of, by creating a safe, secure and easy to use World Wide Web. Our vision is to provide a
Page | 9
cyber space free from fear of disturbances and disruptions by the unscrupulous. We want to
provide services that make the internet a virtual utopia a place where knowledge is
nestled in a package that is beautiful yet strong, and where that knowledge is completely
safe from prying eyes and devious hackers.
Sales Strategy
A sales strategy consists of a plan that positions a companys brand or product to gain a
competitive advantage. Successful strategies help the sales force focus on target market
customers and communicate with them in relevant, meaningful ways. Sales representatives
need to know how their products or services can solve customer problems. A successful
sales strategy conveys this so that the sales force spends time targeting the correct
customers at the right time.
Significance
Planning and creating an effective sales strategy requires looking at long-term sales goals
and analyzing the business sales cycle, as well as meeting with sales people about their
personal career goals. Going through these exercises helps business owners and managers
gain a more intimate knowledge of the sales intervals, seasonal changes and what motivates
the sales team. After creating the long-term sales strategy based on long-term goals, sales
managers should create monthly and weekly sales strategies based on the long-term
strategy. This allows for short-term performance measurement of the sales team.
Types
Businesses employ one of two basic types of sales strategies to their overall plan: direct or
indirect. With the direct sales strategy, sales people attack the competition head on when
talking to the customer. They talk about each feature of the competitions product and
compare it to theirs. The term "negative selling" refers to the direct sales approach. Indirect
sales approaches apply more subtle techniques by demonstrating features and benefits not
available with the competitions products or services without ever mentioning them by
name. This more sophisticated, positive sales strategy requires research and analysis of the
competition.
A successful sales strategy includes product placement, promotion and testimonials in
addition to the core selling strategies for the sales force. Product placement and promotion
create brand awareness by using the various marketing channels available today. Social
media networks offer a free platform for increasing brand awareness. Business owners can
utilize these tools effectively by spending time each day to communicate with fans and
followers on their social network pages. Customer testimonials readily available for
Page | 10
prospects to read or watch lend authority to a small business and the products and services
it offers.
Function
Regardless of whether a business uses a direct or indirect sales strategy, or a combination
of the two, sales managers need to work with sales people on techniques. New customer
acquisition and customer retention require two approaches. A sales strategy lays out the
steps and methods necessary for customers in different stages. Potential customers need
communication that introduces the brand and product or service in ways that show how it
can solve his or her problems. Current customers require more personal communication
about new features or benefits to keep them engaged. Promotions and referral discounts
work to motivate current customers to spend their money and to spread the word to others.
Considerations
Creating an effective sales strategy requires market knowledge, awareness of competitor
activities, awareness of current trends and detailed business analysis. Small business
owners wishing to create and implement a sales strategy for the first time may want to hire
a professional business consultant to help guide the process.
Objective of Internship
Basically the objective of internship is to work on three areas as explained below:
a) To study and analyze about consumer perception for Digital Marketing and
promoting digitalization through event.
b) To increase the sale of the company, generate quality leads and bring loyal
customers. To create Bridge between Clients and company
c) To study sales and Distribution of the company and strategize and plan marketing.
To study and analyze about consumer perception for Digital Marketing and
promoting digitalization through event.
In order to conduct the meetings and client pitching the 1st step is to find out various
sources through which we can get the details of our target group. We find out sources by
visiting various institutes,web or make some calls to get the details of these people. After
Page | 11
getting the details of our target group we make calls to them and fix appointments
accordingly to meet the person and do the dealing so that person is ready to bring its
participants and give profits to the company.
To increase the sale of the company, generate quality leads and bring loyal
customers. To create Bridge between Clients and company
After getting the details of our target group we call them take appointments and meet the
person to do the deal and close registration. We collect information from the respondents
by asking them certain fixed questions taking their responses and fixing the follows.
To study sales and Distribution of the company and strategize and plan
marketing.: Analysis is done of the collected data. The purpose of this study is to understand
the relationship of the respondents with the product as we did follows and now how the client can
benefit the company we also give profit slabs if the client is not easy to pitch up.
Methodology
The report is prepared through Real Time Project Based Learning methodology. This
method helps to break each task into a spectrum of the opportunity or constraints that each
element creates. For project both primary and secondary data is required it has to be collected
as follows.
For Primary Data
From Direct Schools
From Company Representative
From sponsors
From Managers
From Parents
From Employees
Page | 12
For Secondary Data
From Internet
From catalogues or brochures
From reports of Companies
From Newspaper
From Magazines
From Blog
Implementation
Collect the secondary data from the various sources and find out the various segments.
Open source data from internet and start working on it .
Create new resource and work accordingly.
Learn from your previous meetings
Limitations of the study

Though I have put in all my earnest efforts in attempt to penetrate deep into the project and
I have received lot of support from company employees and my faculty guide who was
very helpful and cooperative in this regard. I would still like to list down certain limitations
under which the study was conducted.
Time was one of the major constraints that affected the study, as this was the topic
that required in depth and extensive research.
Not familiar with the local language was one of the biggest challenge as I couldnt
effectively interact with all the customers as people in north somewhat gives
importance to their language.
This task is based on the opinion of the people who were being interacted.
Possibilities are that they may be having sufficient knowledge and yet they have
participated in the research. Analysis result will tend to differ. Some information
which is confidential is not available and can affect analysis.
The presence of extraneous variables is unavoidable
Page | 13
There are only major brands on which analysis and research is done there are
many Small players also in market which can be a threat in future
Time is of only 3 months to finish this report more data could be collected and
better analysis could have been done if time was not a constraint
Page | 14
DELHI ART COMPETITION
Page | 15
MOTO OF DELHI ART COMPITION
Page | 16
EVENT DETAIL
DIFFERENT AGE GROUPS
Page | 17
PRICES TO BE WON
Prices consisted of 1st Price 2nd price and 3rd Price apart from this there was Mega Price
which was surprise
Page | 18
BETI BACHAO BETI
Beti Bachao Beti Padao was the Famous theme that was been initiated by the company as
well idea was to spread awareness to people
Page | 19
DIVYANG KIDS ENTRY
For divyang Kids Entry was free and people from NGO participated as well prices to be
won was of same criteria as for general categories
Page | 20
Sex-selective abortion or female foeticide has led to a sharp drop in the ratio of girls born
in contrast to boy infants in some states in India. Ultrasound technology has made it
possible for pregnant women and their families to learn the gender of a foetus early in a
pregnancy. Discrimination against girl infants, for several reasons, has combined with the
technology to result in a rise in abortions of foetuses identified as female during ultrasonic
testing.The trend was first noticed when results of the 1991 national census were released,
and it was confirmed to be a worsening problem when results of the 2001 national census
were released. The reduction in the female population of certain Indian states continues to
worsen, as results of the 2011 national census have shown. It has been observed that the
trend is most pronounced in relatively prosperous regions of India.[10] The dowry system in
India is often blamed; the expectation that a large dowry must be provided for daughters in
order for them to marry is frequently cited as a major cause for the problem[11]Pressure for
parents to provide large dowries for their daughters is most intense in prosperous states
where high standards of living, and modern consumerism, are more prevalent in Indian
society.Rates of female foeticide in Madhya Pradesh are increasing; the rate of live births
was 932 girls per 1000 boys in 2001, which dropped to 918 by 2011. It is expected that if
this trend continues, by 2021 the number of girls will drop below 900 per 1000 boys.[
Page | 21
Digital India is a campaign launched by the Government of India to ensure that
Government services are made available to citizens electronically by improved online
infrastructure and by increasing Internet connectivity or by making the country digitally
empowered in the field of technology.
It was launched on 2 July 2015 by Prime Minister Narendra Modi. The initiative includes
plans to connect rural areas with high-speed internet networks. Digital India consists of
three core components. They are:
The creation of digital infrastructure

Delivery of services digitally
Page | 22
WORKSHOPS CONDUCTED
Some of the facilities which will be provided through this initiative are Digital Locker, e-
education, e-health, e-sign and national scholarship portal. As the part of Digital India,
Indian government planned to launch Botnet cleaning centers.
DigiLocker facility will help citizens to digitally store their important documents like PAN
card, passport, mark sheets and degree certificates. Digital Locker will provide secure
access to Government issued documents. It uses authenticity services provided by Aadhaar.
It is aimed at eliminating the use of physical documents and enables the sharing of verified
electronic documents across government agencies. Three key stakeholders of DigiLocker
are Citizen, Issuer and requester.
attendance.gov.in is a website, launched by PM Narendra Modi on 1 July 2015[3] to keep a
record of the attendance of Government employees on a real-time basis.[21] This initiative
started with implementation of a common Biometric Attendance System (BAS) in the
central government offices located in Delhi.
MyGov.in is a platform to share inputs and ideas on matters of policy and governance.[23] It
is a platform for citizen engagement in governance, through a "Discuss", "Do" and
"Disseminate" approach
Page | 23
CAMPS ORGANIZED
At the launch ceremony of Digital India Week by Prime Minister Narendra Modi in Delhi
on 1 July 2015,[24] top CEOs from India and abroad committed to invest 224.5 lakh
crore (US$3.5 trillion) towards this initiative. The CEOs said the investments would be
utilized towards making smartphones and internet devices at an affordable price in India
which would help generate jobs in India as well as reduce the cost of importing them from
abroad
People from rural area are given special attention for awareness
Page | 24
INTRODUCTION OF NEW PLATFORM VIA
THIS EVENT
A digital locker or cyberlocker is an online file or digital media storage service. Files
stored include music, videos, movies, games and other media.[1][2] The term was used by
Microsoft as a part of its Windows Marketplace in 2004.[2] By storing files in a digital
locker, users are able to access them anywhere they can find internet connections. Most
(but not all) digital locker services require a user to register. Prices range from free to paid,
and various combinations thereof.
Page | 25
EVENT SCHEDULE
Page | 26
Algorithm to be followed for Implementing This Event
Steps to follow:
Create an executive summary
Research and learn about business and product Analyze your industry.
Consider what you can do to reach your sales target.
Consider your customers and Define your tactics for sales.
State your competitive advantage and Determine how you will stay relevant to
current customers and how you will prospect within your existing customer base
Lay out your sales and marketing plans.
Page | 27
Strategy for the Event
Market research Engage Prospect Analyze Educate Finalize

And sales and connect and develop
training
Business Suspects Implementation Agreement Happy people

Opportunities
Volume & Foundation Pricing Conduct

Awareness and presentation Review
Page | 28
Our Sales strategy and process:
RESOURCE THROUGH INTERNET-----------------------------------------------

CONCERNED PERSON
Awareness Problem/ Solution Shortlist Decisions output
Opportunity Options provider
INDUSTRY IDENTIFY Opportunity Resource fffgsswswswsws

Output
CHALLENGE
Buyer centric approach and sales enablement content
Commission- Awards-Certification
Opportunity development, management and forecast (CRM system)
Page | 29
Project Deliverables:
Primary project outcomes:
Generate Leads convert them into loyal customers.

To get the maximum number of clients for our company.
Place Proper bids for the projects online.
Post classifieds
Bring mass entries and overcome the decided target by the heads for the
coming event of our company and hand all the responsibilities of the
promotion.
Secondary Objective:
Learn different sales strategies for generating leads and bringing mass to the
event
Time Line of major milestones:
Time Line
Activity/ deliverables
Week 2 Week 4 Week 6 Week 8 Week10 Week12
Page | 30
Grid diagram of work in 12 weeks
Colour Code Duration Activity/ Deliverables
Gather data and generate
1nd to 2th week leads
Marketing strategy for
3th to 4th week the upcoming event and
start first pitch for event.

And also generate leads
Contacting , meeting and
5th to 6 th week fixing clients for event
And handle all the event
promotion
Meeting target given for
7th to 8nd week by mentor
Page | 31
Star Night
Page | 32
Farhan Akhtar (born 9 January 1974) is an Indian film director, screenwriter, producer,
actor, playback singer, lyricist and television host. Born in Mumbai to screenwriters Javed
Akhtar and Honey Irani, he grew up under the influence of the Hindi film industry. He
began his career in Bollywood by working as an assistant director in Lamhe (1991)
and Himalay Putra (1997).
Akhtar, after establishing a production company named Excel Entertainment along
with Ritesh Sidhwani, made his directorial debut with Dil Chahta Hai (2001) and received
critical acclaim for portraying modern youth. The film also won a National award.
Following it, he made Lakshya (2004) and had his Hollywood debut through the
soundtrack of Bride and Prejudice (2004), for which he wrote the lyrics. He went on to
Page | 33
make the commercially successful Don (2006). He directed a short-film
titled Positive (2007) to spread awareness on HIV-AIDS.
He started his acting career with Rock On!! (2008), for which he won a second National
Award for Best Feature Film in Hindi as producer, and indulged in further experimentation
before he acted in, produced and wrote the dialogues for the critical and commercial
success Zindagi Na Milegi Dobara (2011), which won him two Filmfare Awards,
including Best Supporting Actor. In the same year, he directed a sequel to Don titled Don
2 (2011), which remains as his highest-grossing film till date. He achieved further success
by portraying Milkha Singh in the 2013 film Bhaag Milkha Bhaag, earning him
the Filmfare Award for Best Actor. In 2016, Akhtar received praise for starring in the crime
thriller Wazir and the comedy drama Dil Dhadakne Do.
Page | 34
SPONSERS
Nivesh group
TXB
COLOR n CLASSIC
Worlds of Wonder
Chai Point
Events High
CLEAR TRIP
Paytm
Radio Mirchi
Page | 35
NIVESH GROUP
Nivesh Group is one of the leading development management group in India thats driven
by a desire to make the change possible the change in how the development happens. By
creating bio-climatic and user friendly living and work spaces that balance appropriateness
and human comfort with environmental responsiveness.
We call this development philosophy Sustainable Development. The development
philosophy that not only promotes architecture but that synergizes with the earth it sits on.
It stands for the relationship and trust it builds with its users and nature. Sustainable
Development results in environmentally responsible and future relevant infrastructure.
We act as the clients trusted partner to ensure highest return on every investment. We use
proven methods focusing on the technical and financial aspects of development
management seeking innovative methods to integrate cutting-edge applications in the field
of marketing, master planning, development management and real estate market trends.
Page | 36
TXB
The foreign TXB is a global decentralized or Over The Counter (OTC) market for the
trading of currencies. This includes all aspects of buying, selling and exchanging currencies
at current or determined prices. In terms of trading volume, it is by far the largest market in
the world, followed by the Credit market.[1] The main participants in this market are
the larger international banks. Financial centers around the world function as anchors of
trading between a wide range of multiple types of buyers and sellers around the clock, with
the exception of weekends. Since currencies are always traded in pairs, the foreign
exchange market does not set a currency's absolute value but rather determines its relative
value by setting the market price of one currency if paid for with another. Ex: 1 USD is
worth X CAD, or CHF, or JPY, etc..
The foreign exchange market works through financial institutions, and operates on several
levels. Behind the scenes, banks turn to a smaller number of financial firms known as
"dealers", who are actively involved in large quantities of foreign exchange trading. Most
foreign exchange dealers are banks, so this behind-the-scenes market is sometimes called
the "interbank market" (although a few insurance companies and other kinds of financial
firms are involved). Trades between foreign exchange dealers can be very large, involving
hundreds of millions of dollars. Because of the sovereignty issue when involving two
currencies, Forex has little (if any) supervisory entity regulating its actions.
The foreign exchange market assists international trade and investments by enabling
currency conversion. For example, it permits a business in the United States to import
goods from European Union member states, especially Eurozone members, and pay Euros,
even though its income is in United States dollars. It also supports direct speculation and
evaluation relative to the value of currencies and the carry trade speculation, based on the
differential interest rate between two currencies.[2]
In a typical foreign exchange transaction, a party purchases some quantity of one currency
by paying with some quantity of another currency.
The modern foreign exchange market began forming during the 1970s. This followed three
decades of government restrictions on foreign exchange transactions (the Bretton Woods
system of monetary management established the rules for commercial and financial
relations among the world's major industrial states after World War II), when countries
gradually switched to floating exchange rates from the previous exchange rate regime,
which remained fixed as per the Bretton Woods system.
Page | 37
WORLD OF WONDERS
Established in 2007, Worlds of Wonder is a world class destination in Delhi-NCR, offering

people the perfect getaway which includes international standard Adventure Park, Water
Park and Go-karting track.
20 TV Nord certified rides, 26 world class slides, the largest go-karting track in North
India, along with rain dance, largest man-made lake for an exquisite boating experience,
360 meter lazy river, and a beach themed wave pool are what make Worlds of Wonder
stand apart. The Amusement Park has two zones, Roadshow and La fiesta, suiting different
types of guests looking for escapism from the everyday. The Water Park is an ideal
destination to beat the heat and enjoy a chilled out day. The entire park is decorated with
exotic trees and plants to transport you to a paradise like world. You will find a wide
variety of slides to indulge in some healthy competition. Get the feeling of being a
professional racer at the go-karting track. It is well supervised by Marshals on as well as off
the track and provide services for amateurs and professional go-karters alike.There are as
many as 12-14 eateries, including kiosks, at each park, offering multi cuisines, to make
sure that you stay energy packed all day long.
Worlds of Wonder is suitable venue for schools and corporates. With its banquet area and
lawns, WOW is a suitable for holding themed parties, birthdays, weddings, corporate
parties, award functions, and other social gatherings. All events and trips can be
customized as per the different options available.
Page | 38
CHAI POINT
Chai Point
Chai Point (abbreviated as

"'CP'") is an Indian cafe chain
specializing in retailing tea and
other refreshments. The name
Type Subsidiary of Mountain Trail Foods Pvt.
Chai Point is derived
from Chai which is the Indian Ltd.
term for tea.[2] The chain has
physical stores in eight Indian Founded 2010; 7 years ago
cities, across retail locations,
airports, and business parks. In Founder Amuleek Bijral
addition to physical format
stores, the chain has a delivery
Headquarters Koramangala, Bengaluru, Karnataka, India
service branded as 'Chai-on-call'
and a vending kiosk based
Number of 94[1] (2016)
solution called 'BoxC.in'
locations
focused primarily at
corporations.
Key people Amuleek Bijral (CEO)
Website chaipoint.com
Page | 39
EVENT HIGH
Event High is a dynamic company which deals with evet and sponsers to help people
to conduct new events and help CSR events to explore new points
Page | 40
CLEAR TRIP
Cleartrip was founded by Mathhew Spacie, Hrush Bhatt & Stuart Crighton in 2006.
Following the slogan "Making Travel Simple", it is a travel site that provides booking
services to travellers along with travel tips through their website. In May 2010, Cleartrip
launched its first overseas venture in the UAE. In May 2012, it started services[2] to the
Gulf nations of Oman, Qatar, Kuwait, Bahrain, and Saudi Arabia.
In August 2014, Cleartrip established booking contracts with over 15,000 hotels across the
globe, and reported approximately 15,000 air transactions and 2,000 hotel bookings on its
portal.
Products and Services[
Along with the full-service web portal, Cleartrip also operates Cleartrip for Business an
online corporate travel management tool; Agent Box a travel tool for travel agents; and
Cleartrip Mobile a travel booking app for mobile devices.
Page | 41
PAYTM
Paytm is an Indian payment and commerce company based out of Delhi NCR, India.
Launched in August 2010, it is the consumer brand of parent One97 Communications. The
name is an acronym for "Pay Through Mobile."
In 2015, Paytm became the first Indian company to receive funding from Chinese
eCommerce company Alibaba, after it raised over $625 million at a valuation of $1.5
billion. The Alibaba Group was the biggest stakeholder in Paytm parent company One97
Communications. In August 2016, Paytm received an investment from Mountain Capital,
one of Taiwan-based MediaTeks investment funds, which valued Paytm at of over USD$5
billion.
The company employs over 13,000 employees as of January, 2017 and has 3 million
offline merchants across India. It also operates the Paytm payment gateway and the Paytm
Wallet.
Paytm launched bill payments services in Canada, its first overseas market, on 16 March
2017. The new app allows Canadians to pay their utility bills.
Page | 42
RADIO MIRCHI
Radio Mirchi maintains weekly music charts (or record charts) for India. The most
followed charts are Mirchi Top 20 (Bollywood Songs) and Angrezi Top 20 (English
Songs). Both of these charts are a ranking of recorded music according to popularity. These
charts are published on a weekly basis in the Indian English-language daily newspaper, The
Times of India, and on Radio Mirchi's official website.}
The original avatar of Radio Mirchi was Times FM. Radio Mirchi began operations in 1993
in Indore, Madhya Pradesh. Until 1993, All India Radio or AIR, a government undertaking,
was the only radio broadcaster in India. The government then took the initiative to privatize
the radio broadcasting sector. It sold airtime blocks on its FM channels
in Indore, Hyderabad, Mumbai, Delhi, Kolkata, Visakhapatnam and Goa to private
operators, who developed their own program content. The Times Group operated its brand,
Times FM, till June 1998. After that, the government decided not to renew contracts given
to private operators.
Page | 43
SPONSERSHIP OFFERS
TITLE OFFER
ASSOCIATE OFFER
Page | 44
PLATINUM SPONSER
PLATINUM OFFER
Page | 45
SCHOOLS PARTICIPATED&VISITED
TOTAL VISITED
In this primary data is to be collected with help of consumer prepared after collecting all
information a deep analysis is to be done on the information which is collected for getting
the information I need to visit certain places among them I have visited some places which
are as follows.
For getting a clear picture of consume behaviour data is needed to be obtained from various
schools covering consumers from north, south, east, west Delhi,Noida,G.noida are as
follows.
North Delhi has upper class consumers
South Delhi a very cash rich consumers
East Delhi consumers are from lower middle segment
West Delhi having trading community prefers good quality products but not very high
ended and very expensive products
Gurgaon has a range of consumers from middle class to upper class.
The Places which I have visited till now are as follows
Lajpat Nagar central Market
Laxmi Nagar
Vikas Marg
Malviya Nagar
INA market
Page | 46
Tilak Nagar
Preet Vihar
KalkaJi
Jail Road Market
Uttam Nagar Market
Janakpuri East
SCHOOLS Participated and Visited
raghav international school

D.a.v Sarla school
sapphire international school
global indian international school
Sunday
ryan international school,mayur vihar
global indian international school
bal bharti school
D.a.v Sarla school
JAGRAN SCHOOL
lps
Alliance world school
Vanasthali school
Vanasthali school
Alliance world school
bal bharti school
sks world school
uttrakhand world school
bodhi taru international school

vishwa bharati school
ryan international school
Page | 47
ARMY PUBLIC SCHOOL
JAGRAN SCHOOL
ryan international school,sec 39
KOTHARI INTERNATIONAL SCHOOL

ARMY PUBLIC SCHOOL
MODEL TOWN
TAGORE GARDEN
METRO CARD
Chattarpur
ryan international school,mayur vihar

Pathways
Raghav international school
Raghav internatioanl school

sapphire internatioanl school
Kothari international school
COLLECTED FORMS FROM NIFA(DAKSH

EXPENSE)
Gd goenka public school

Rosary senior secondary school
srijan school
st marget school
Army public school

Sapphire international school
Raghav international school
jagran public school
Shri shri Ravi Shanksr Vidya Mandir
Kothari international school
Page | 48
Invitation to kendriya Vidhalya
I officially invited commishnor of Kendra Vidhalya to opt for free entry as well to send mail in all the schools to
come for Delhi Art Competition as well for taking part the number of candidates were nearly very much because
of free enteries.It was great experience as well good work to approach him.the task was gigantic
Page | 49
Bottom of Pyramid
& Effect of Election
Page | 50
Effect of Elections on Delhi Art Competition
This election is quite different from elections we had in 2009 till now every time during elections it was on basis
of Name of Political parties but this time the pattern has changed instead of getting votes on basis of political
parties this time it is on name of candidate and it is Modi VS Gandhi. This election is crucial as it is election of
worlds largest economy and next government will affect trade and ties on a large level. Cyber Security
Infotech is a company which is in Ethical Hacking and website building so it had a little impact on it following
is things affected.
1 There was a little coordination issue because at elections at different places different
offices were having holiday.
2 There was effect on sales as schools were closed at different localities on different
elections affecting sales at different states at different time which had a little impact.
3 The meetings, conference & business trips were rescheduled because of elections at
different time at different places
4 As Mr. Modi has said if he becomes PM there are many vacancies in Private sector
which will be filled if in long run these jobs are given to eligible people than disposable
income of thousands of households will increase which will can be quite beneficial to IT
industry as a whole.
Page | 51
7 Budget is already presented so even if government changes and they have some good
policies and tax measures for IT industry it will be implemented next year, so policies and
tax structure change in next year will determine the impact on home appliance industry.
8 There is a perception that if Mr. Modi will be PM than the stock market will rise and
specially the power sector companies as a result disposable income of thousands of
households will rise and with higher disposable income the market for IT industry will
have a little growth.
9 Also some deliveries of stock were rescheduled at different places because of elections.
BOTTOM OF PYRAMID (BOP): The Bottom of the Pyramid (BOP) is a concept

that allows us to group to a vast segment which is in excess of about four billion of the
worlds poorest citizens making an invisible and unnerved market. Technically, a member
of the BOP is part of the largest but poorest groups of the world's population who lives
with less than USD 2.50 a day or less than 1500$ an annum. This vast market is still
unexplored and big Multinational cooperates can tap this market through innovations.
Page | 52
ANALYSIS
OF
CONSUMERS
QUESTIONNAIRE
Page | 53
QUESTIONNAIRE
Q1) Information about consumers?
Thus we can see that most of consumers are male 81% and 72% of them are in be
tween 25-40 years so we have to focus on consumers belonging to these groups in
advertisements.
Page | 54
Q2) How important is service for you?
61% consumers rated that servic e is extremely important while 31% considers that
it matters only 8% can compromise on service thus w e have to improve service to
attract consumers
Page | 55
Q3) Level of Familiarity regarding Delhi Art Competition?
In case of familiarity we can see that 61 consumers knows about Delhi Art
Competition but had not Participated while 17 didnt participated it again and only
6 are currently Participating and satisfied
Page | 56
In case of price perception 21% thinks it more expensive while 37% dont have any
idea
Page | 57
Q5) Classification of Schools Percentage visited according to area?
Page | 58
FINDINGS &
SUGGESTIONS
Page | 59
FINDINGS & RECOMMEMDATIONS
We can see that Other Event Companies as well Hacking Companies are a lot ahead of us
we need to improve a lot, in survey 26% consumers know about Delhi Art Competition
32% Participated in other Events, 16% Dont know while only 9% Participating in Delhi
Art Competition
We saw that consumers are focusing most on Price, Brand, Features, after sales service,
capacity & Design and color.
Brand awareness (Advertising)

Finding 1
In case of Brand awareness It is seen that company is lacking in awareness regarding Delhi
Art Competition from 72 consumers who gave suggestions 62(86%) said increasing
awareness is required regarding its quality & performance as 61% knew about it but still
didnt Participated in Delhi Art Competition.
Recommendation 1
For this company should focus on both ATL-above the line advertisement and BTL-below
the line advertisement.
The major source of information for consumers is TV advertisements(68%), moreover it is

seen that majority of consumers 72% consumers are between 8 to 25 years of age group so
advertisement should be focused on these consumers they mainly watch family programs,
news & movies therefore most of advertisement should be during these programs.
Target & Incentive

Finding 2
In case of targets also schools said to have targets counter wise that is according to the area
and some targets are unachievable for some schools 30% dealers targets are not fair Cyber
Security to experienced sales guys also other brand is providing a loyalty bonus of 6000/-
INR to sales guy per quarter.
Page | 60
Recommendation 2
Thus in order to motivate their CYBER SECURITY INFOTECH should introduce some
good commission schemes and targets should be given according to area wise as it is
known that an school can do a better business in south Delhi as compared to north Delhi.
Communication
Finding 3
In case of communication also there was a lot of problem with company as 43% people
voted that it is not proper even brand schools dont know that is Delhi Art Competition is
there or not.
Recommendation 3
There should be a micro site made for schools where they can place their complaints &
queries and the time taken to resolve them should be within 10 days.
Page | 61
MAJOR LEARNINGS
My experience at Cyber Security Infotech was a really full of learning with a complete
personality development, I learned time management and networking that would not be
possible anywhere else. Working under the guidance of Mr. Aditya sir,Project Manager of
product planning & market research was an experience full of learning. I came to know a
lot about Branding through Event about its working and different products made by Cyber
Security Infotech and their strategies.
Also by meeting 70 Schools and teachers, commissioner from 4 different zones of Delhi I
learned how to communicate professionally and to get required data as many of the
meetings were of more than 30 minutes some were even of more than 1 hour.
I came to know a lot about various aspects of service, brand equity of Cyber Security
Infotech & about advertisements and various strategies used by different companies to
promote their brands. I never thought that consumer durables would be so much
informative and will give me such a great learning in terms of communication &
personality development.
Also for collecting data from consumers from 4 different zones of Delhi as well Noida
filling Forms Followps was a great experience Mr. Aditya sir guided me a lot about
various schools of Delhi and how each zone is different and consumers are having a
different behavior also Aditya Sir &Rajat Sir answered all my queries clearly and in a
precise manner.
Moreover by communicating with 100 consumers from 4 different zones of Delhi and
getting information from them boosted my confidence and also gave me experience of on
field work initially it was tough but gradually because of support received from Cyber
Security employees I learned a lot about consumer behavior.
Page | 62
ATTACHEMENT &
REFRENCES
Page | 63
Page | 64
Page | 65
Page | 66
Page | 67
REFRENSES
1: From Webpages
http://www.currentweek.com/top-washing-machine-brands-in-india-their-market-trends/
http://www.bgr.in/news/heres-why-panasonic-is-entering-the-indian-feature-phone-
market/ http://pib.nic.in/newsite/erelease.aspx?relid=88619
2: From Schools Websites
3:Kendrya Vidhalya Sanghathan
4:CYBER SECURITY INFOTECH
Page | 68

Main Report (DAC)

Hochgeladen von

Dokumentinformationen

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

Main Report (DAC)

Hochgeladen von

Copyright:

Verfügbare Formate

REPORT

To Analyse consumer perception for Digitalization and promoting

CYBER SECURITY INFOTECH Pvt.Ltd,

C-93 Sector 2 near sec-15,

To Analyse consumer perception for Digitalization and promoting

CYBER SECURITY INFOTECH Pvt.Ltd,

C-93 Sector 2 near sec-15,

A Report submitted in partial fulfillment of the requirements of MBA Program of IBS

Mr. Aditya Chauhan Dr.V.Padmavati

Project manager (IBS Hyderabad)

ABOUT THE ORGANIZATION

DELHI ART COMPETITION

5.INTRODUCTION TO NEW PLATFORM

7.ALGORITHM TO BE FOLLOWED IN IMPLEMENTING EVENT

8.STRATEGY FOR EVENT

9 SALES STRATEGY AND PROCESS

12. SPONSERSHIP OFFERS

13. SCHOOLS PARTICIPATED

14. INVITATION TO KENDRIYA VIDHALYA

15. BOTTOM OF PYRAMID&EFFECT OF ELLECTION

16. ANALYSIS OF CONSUMER

17. FINDINGS AND SUGGESTION

18. MAJOR LEARNING

19. ATTACHMENTS AND REFRENSES

Our creative services include:

Website Security / Network Security

For Primary Data

From Direct Schools

From Company Representative

From catalogues or brochures

From reports of Companies

Limitations of the study

DIFFERENT AGE GROUPS

The creation of digital infrastructure

Create an executive summary

Consider what you can do to reach your sales target.

Consider your customers and Define your tactics for sales.

Lay out your sales and marketing plans.

Market research Engage Prospect Analyze Educate Finalize

Business Suspects Implementation Agreement Happy people

Volume & Foundation Pricing Conduct

RESOURCE THROUGH INTERNET-----------------------------------------------

Awareness Problem/ Solution Shortlist Decisions output

Opportunity Options provider

INDUSTRY IDENTIFY Opportunity Resource fffgsswswswsws

Buyer centric approach and sales enablement content

Opportunity development, management and forecast (CRM system)

Primary project outcomes:

Generate Leads convert them into loyal customers.

Week 2 Week 4 Week 6 Week 8 Week10 Week12

Colour Code Duration Activity/ Deliverables

Gather data and generate

1nd to 2th week leads

Marketing strategy for

3th to 4th week the upcoming event and

start first pitch for event.

Contacting , meeting and

5th to 6 th week fixing clients for event

And handle all the event

Meeting target given for

7th to 8nd week by mentor

and human comfort with environmental responsiveness.

We call this development philosophy Sustainable Development. The development

Development results in environmentally responsible and future relevant infrastructure.