Indonesia

Social Media Trend

2016
Survey Report by JAKPAT Mobile Survey
JANUARY 2016
Respondent Profile
1033 Respondent from JAKPAT Panel
Survey Duration : 1 Day

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1033 Respondent
GENDER AGE RANGE SES NIELSEN BASED
0,39%

7,94%
18,30%
10,65%
14,91%
15,78%

49,37%
20,04%
50,63%

27,49%
54,40%

30,11%

Male Female 16-19 20-25 26-29 30-35 Upper 1 Upper 2 Middle 1 Middle 2 Lower 1 Lower 2

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1033 Respondent
GEOGRAPHY DISTRIBUTION BY PROVINCE

JAVA SUMATERA BALI KALIMANTAN TIMUR SULAWESI

Jawa Barat (19.88%) Sumatera Utara (3.28%) Bali (0.97%) Kalimantan Timur Sulawesi Tengah (0.19%)
DKI Jakarta (19.02%) Sulawesi Selatan (2.32%) (1.45%) Maluku Utara (0.1%)
Jawa Timur (17.18%) Sumatera Selatan Kalimantan Selatan Sulawesi Utara (0.1%)
Jawa Tengah (11.58%) (1.54%) (1.06%)
Banten (7.72%) Lampung (1.45%) Kalimantan Barat
Riau (0.87%) (0.87%)
DI Yogyakarta (6.95%)
Nanggroe Aceh Kalimantan Tengah
Darussalam (0.77%) (0.29%)
Jambi (0.58%) Kalimantan Utara (0.1%)
Bengkulu (0.29%)
Sumatera Barat (0.97%)
Kepulauan Riau (0.29%)
Kepulauan Bangka
Belitung (0.19%)

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 Google+ (20.08%)
What Social Media
Path (36.29%)
You Use in The Last
Week?
Twitter (41.31%)
FB (87.45%)
Facebook is still no 1 social media in Indonesia.
Instagram overtaking Twitter and second place.
Instagram (69.21%) Path and Google+ are racing up.
Linkedin and Snapchat also catchingup.

Linkedin (7.53%)

Other option (6.56%)

Snapchat (5.79%)
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 WHAT SOCIAL MEDIA YOU USE IN THE PAST WEEK ( DIVIDED PER AGE RANGE)
100,00%
94,16%

89,37%
90,00% 86,12%

80,91%
80,00%
73,64% 73,84%

70,00%
63,77%

60,00% 55,84%

50,00%
43,00%
40,75% 41,46%
39,09% 39,61%
40,00%
33,82%
30,52%
30,00% 26,36%
23,64%
20,11% 20,78%
20,00% 17,39%

11,82%
11,82%
9,66% 9,09%
10,00% 7,12%
6,05% 6,58%5,87% 6,49%
4,55% 5,45% 4,63% 4,35% 4,83%3,86% 5,19%
2,73% 3,25%
1,82% 0,71% 1,45%0,97% 1,30%
0,00%
0,00%

16-19 20-25 26-29 30-35

Option 9 : Google+ Option 8 : Linkedin Option 7 : Pinterest Option 6 : Tumblr Option 5 : Periscope Option 4 : Path
Option 3 : Instagram Option 2 : Twitter Option 11 : Other Option 10 : Snapchat Option 1 : FB

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What Social Media You Use Today?

FB (77.61%) Instagram (60.14%) Path (27.22%) Twitter (26.64%)

Google+ (11.78%) Other option (8.3%) Snapchat (4.34%) Linkedin (2.61%)

Tumblr (2.12%) Pinterest (2.03%) Periscope (0.68%)

As for Daily usage, Instagram and Path overtaking twitter and Snapchat overtaking Linkedin.

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 What Social Media You Use Today? ( Divided per Age Range)
100,00%

90,00% 86,36%
85,02%

80,00%
74,55%
73,13%

70,00% 65,66%

58,18% 58,45%
60,00%

50,00%
44,81%

40,00%
31,85% 32,85%
30,52%
30,00% 26,36%
27,54%
23,31%
20,78%
20,00%
14,55% 14,94%
12,73% 11,82% 10,85%
8,54% 9,66%
10,00% 7,27% 7,79%
4,98% 5,31% 4,55%
3,38% 3,86%
2,73%1,82% 2,67%1,78%1,78% 2,42% 2,60%
0,91% 0,91% 0,53% 0,97% 1,45% 1,30% 0,65% 0,65%
0,00%

16-19 20-25 26-29 30-35

Option 1 : FB Option 10 : Snapchat Option 11 : Other Option 2 : Twitter Option 3 : Instagram Option 4 : Path
Option 5 : Periscope Option 6 : Tumblr Option 7 : Pinterest Option 8 : Linkedin Option 9 : Google+

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Connect with Peers on Social Media
CONNECT WITH CONNECT WITH CONNECT WITH
FRIENDS FROM FRIENDS FROM FAMILY
SCHOOL WORK
FB (80.5%)
FB (86.97%) FB (73.17%) Instagram
Instagram Instagram (30.41%)
(49.61%) (34.85%) Path (16.8%)
Path (32.72%) Path (22.59%) Other option
Twitter (28.57%) Twitter (17.18%) (15.54%)

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 Change Profile Update Status
Picture The Most At..
The Most At..
FB
FB (59.56%)
(58.01%)
Path
In Which Instagram
(22.88%)
(35.81%)
Social Media? Instagram
(20.56%)
Path
(18.34%) Twitter
(16.22%)
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Whats on your Status?

Share
Fun Important Info Share funny Feeling Blue
interesting
Things(52.22%) (35.91%) posts (24.03%) (21.53%)
posts (30.79%)

Listen to a Protest Sell Something Cool location / Watch Movies

song (21.14%) (18.92%) (16.12%) place (13.8%) (13.51%)

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Facebook
Deeper about Facebook from Respondent that use Fb at the last week

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62% Respondent Open
Facebook more than 2-3x a day
4-10 x (24.06%)

2-3 x (23.07%)

1x at minimum (22.96%)

Rarely (15.01%)

More than 10x (14.9%)

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Do you join any Facebook group?
Community School/Campus
(64.02%) (62.8%)
Only 13.5% do not
join any Facebook
Tips dan Tutorial Group
( contoh Resep) Game (26.05%)
(30.46%)

Office (17.55%)

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Activities Most Likely to be Done
Look for info or Check Timeline Share Interesting
news (53.64%) (52.54%) Content (48.34%)

Like Interesting Look friends Update status

Facebook has also become
Content (45.47%) profile (41.83%) (41.17%)
content platform not only
Comment at
networking..
Upload photo Shop
interesting
(38.63%) Online19.21%)
content (30.79%)

Active in FB Sell Online Location Check

Group (18.54%) (16.78%) In (9.6%)

Other option
(1.21%)
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Instagram
Deeper about Instagram from Respondent that use IG at the last week

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What Usually Done in Instagram?
Stalk friends
Explore funny or Click search and
Explore OL Shop Post travelling account and
jokes account look at new posts
Account (53%) photos (48.4%) crush account
(51.6%) (47%)
(46.3%)

Expore
Explore culinary Post cool place
Explore celeb celebgram or Post food photos
post or accoutn or cafe ambience
account (39.47%) vidgram account (33.75%)
(38.35%) (16.6%)
(34.87%)

Posting meme
(9.21%)

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70.29% Respondent Open
Instagram Everyday
Everyday (70.29%)
Sometimes in a week (21.9%)

Once in some week (4.04%)

Once a week (3.91%)

Once in some months (1.12%)

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Top Keywords Searched on
Instagram
OL
MEME FOOD
SHOP

CELEB QUIZ
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Twitter
Deeper about Twitter from Respondent that use
Twitter at the last week

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Do you still 39.25%
open Twitter? Rarely open
twitter in a
day

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Path
Deeper about Path from Respondent that use Path at
the last week

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On Average Respondent has
109 Friends on Path
We asked respondent to Though Path had open their
state no. of their Path friends limit seems like Path
friends with open text user still want to keep it
questions. Then we more private
calculate the average no of
friends they have.

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75% of Respondent Open Path
at least once a day
Once at minimum (28.19%)

Rarely Open (25%)

2-3 x (18.88%)

4-7 x (14.1%)

More than 8x (13.83%)

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Moments Shared on Path
Music and movies are
Listen to a Watch movies Repath from
song(55.32%) (49.2%) friends (41.22%) favorite thing to be shared on
Path

Before eating Meme or funny Latest Organically now on Path ,

(38.03%) pic (35.11%) news(31.38%)
people not just sharing about
their own activities but also
Cute cafe or cool
Other option After eating
tends to repath/share
place ambience
(25.8%)
(10.9%) (6.12%) interesting contents or latest
news
Snapchat
Deeper about Snapchat from Respondent that use
Snapchat at the last week

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When do you start?
50% Snapchat User 50% Snapchat User
Respondent start to Respondent
use Snapchat 3-6 accessing Snapchat
months ago everyday

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What Activities on Snapchat?
Follow friends Upload my
account own video
(71.67%) (51.67%)

Follow popular Melihat

account konten-konten
(41.67%) menarik (35%)
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Pinterest
Deeper about Pinterest from Respondent that use
Pinterest at the last week

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Favorite Content at Pinterest
Cake and Makeup
DIY Tutorial
Dessert Recipe Tutorial
(62.07%)
(34.48%) (34.48%)

Food Recipe Other option Hairdo Tutorial

(34.48%) (34.48%) (29.31%)

Infographic
(24.14%)

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Share Pinterest Content to Other
Socmed?

32.7% Share > 15% to

29.31%
Pinterest LINE and
Never Share
content to FB Twitter

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Periscope
Deeper about Periscope from Respondent that use
Periscope at the last week

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How about Periscope Users?
62.5% Respondent
Over 50%
using Periscope to
Respondent start to
follow live stream
use Periscope less
from celeb and
within a month
friends

37.5% Respondent
37.5% Access it 1-2x
live stream from
a week
their account

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on Social Media Behavior
to our Mobile Panel ?

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