SIT

Systematic Inventive Thinking

Systematic Inventive
Systema(c Thinking
Inven(ve Thinking
9-Punkte-Rtsel

Systematic Inventive Thinking

9-Punkte-Rtsel

Systematic Inventive Thinking

9-Punkte-Rtsel

Systematic Inventive Thinking

3-Ringe

Systematic Inventive Thinking

Kreativitt

Systematic Inventive Thinking

Kreativitt

Crea(vity is a divine spark that may not be

dismantled and examined by use of scien(c
tools
(Carl Popper)

Systematic Inventive Thinking

SIT Geschichte

Systematic Inventive Thinking

Kreativitt

I'll be more enthusias(c about encouraging

thinking outside the box when there's
evidence of any thinking going on inside it.
(Terry PratcheF)

Systematic Inventive Thinking

bung

Systematic Inventive Thinking

Film

Systematic Inventive Thinking

Dr. Ronald D. Finke, Ph.D.

Systematic Inventive Thinking

FFF

Current Situa0on
Product, Service, Process,
Communica(on, System...etc
Subtrac(on
Task Unica(on
F SIT Tools Mul(plica(on
Mechanical
Manipula(on AFribute
O Dependeny Process
R Divison
M
Virtual Situa0on

Benet/Market Marke3ng
F Iden(fy customer needs
U
N Challenges
C Technology, Know-How, Ressources, Feasibility
etc
T
I Adap0on
Reality Filter
to form a realis(c idea
O
N
Idea!

Systematic Inventive Thinking

Prof. Jacob Goldenberg

Systematic Inventive Thinking

SIT-Tools

The elimina(on of core components rather than an

Subtrac(on
addi(on of new systems and func(ons - The Path of
Most Resistance.

The assignment of new tasks to an exis(ng resource

Unica(on
(i.e. any element of the product or its vicinity within
the manufacturers control).
A mul(plica(on (or addi(on) of elements already
Mul(plica(on exis(ng in the product along with a required
adjustment - Qualita(ve Change.

The division of a product and/or its components

Division
according to func(on or symmetry, thus adding
degrees of freedom.

AFribute The crea(on/removal of symmetries or dependencies

Dependency between exis(ng product proper(es (e.g. colour
changes with temperature, etc.).

Systematic Inventive Thinking

SIT-Tools - Subtraction
DNA of successful innovation
1. SIT Tool - Subtraction

S I T!
Copyright 2010, SIT Deutschland!

Systematic Inventive Thinking

SIT-Tools - Subtraction

Systematic Inventive Thinking

 Task Unification
SIT Tools Task Unification

Systematic Inventive Thinking S

yright 2010, SIT Deu
SIT Tools Task Unification

Systematic Inventive Thinking

SIT Tools Task Unification

Systematic Inventive Thinking

SIT-Tools - Multiplication
Product examples for SIT Tool
Multiplication

S I T!
Copyright 2010, SIT Deutschland!

Systematic Inventive Thinking

SIT-Tools - Multiplication

Systematic Inventive Thinking

 Division
SIT-Tools Division

S I
opyright 2010, SIT Deutschla

Systematic Inventive Thinking

SIT-Tools Division

Systematic Inventive Thinking

 Product examples for SIT Tool
Attribute
SIT-Tools Dependency
Attribute Dependency

S I T!
Deutschland!

Systematic Inventive Thinking

SIT-Tools Attribute Dependency

Systematic Inventive Thinking

SIT-Tools Attribute Dependency

Systematic Inventive Thinking

Market Awareness
Market Awareness

Saturated need
Fierce
compe((on
Latent need Me-too
Failure of market surveys products
Crea(ve & novel ideas

Time
If I had asked my customers what they
wanted, they would have said faster
horses. (Henry Ford)

Systematic Inventive Thinking

Innova0on Sweet Spot

Near Ideas Small changes

Ideas too close should be
brought further away to
Focus
sweet spot
Star(ng
point

SIT Principle:
Qualita(ve Change - Far Ideas Too resource
pushing ideas further intensive. Ideas too far
away should be brought closer to
sweet spot

SIT Principle
Closed World ensures that
ideas are not too far away

Systematic Inventive Thinking

The SIT Onion - Tools

Subtrac(on
Task Unica(on
AFribute Dependency
Mul(plica(on

Division

Tools

Systematic Inventive Thinking

The SIT Onion - Skills on different Levels

Systematic Inventive Thinking

3 Sulen der nachhaltigen
Innovationskultur

Systematic Inventive Thinking

3 Sulen

Systematic Inventive Thinking

SIT Kunden

Systematic Inventive Thinking

Danke!

Dipl.-Ing. Philipp Gasteiger

philipp@sitgermany.com

Systematic Inventive Thinking