AGCC,LEVANT*,PAN ARAB & ARASIAN MEDIA MARKET Millions US$ 10032 + 25% Millions US$ 100

Thousand SESU 5018 + 9% Thousand SE

TOTAL MARKET ADVERTISING SPACE ALLOCATION
Y2008/2007Var % ALL MEDIA (SESU Units)* NEWSPAPERS (Pages) MAGAZINES (Pages) TELEVISION (Min) Ad Space & Seasonality
Period 2008 2007 % Var'n 2008 % Var'n 2008 % Var'n 2008 % Var'n (000 Units)

January 333416 320701 4 50666 7 16555 7 175209 ### -4 600

February 343921 298019 15 54472 12 18047 15 183968 ### 9

500
March 377569 360383 5 57933 1 20059 14 207631 ### 5
April 439280 390260 13 62638 4 20882 8 215999 ### 4 400

May 405570 422717 -4 67889 3 22183 12 216150 ### 0

300
June 443010 405074 9 70558 21 20891 9 240108 ### 9
July 463772 395596 17 59737 8 20045 24 263731 ### 18
200
August 404540 385161 5 56883 19 17265 20 237077 ### 7
September 530529 424548 25 66420 11 21023 14 349508 ### 36 100

October 417675 392893 6 59907 11 23645 14 223067 ### -4

0
November 438649 368979 19 63648 9 24688 15 267522 ### 24

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December 420461 432679 -3 53293 -6 20180 -17 262511 ### 13
2008 2007
5018393 4597011 9 724042 8 245463 10 2842480 ### 10
Definition of SESU
Newspaper - Half a Page Magazine - One page Television, Cinema & Video - 30 seconds Radio - 60 seconds Outdoor - 40 faces * - All Media - Newspapers, Magazines, Television, Radio, Outdoor & Cinema

NEWSPAPERS MAGAZINES TELEVISION - KSA Time

Spend by Position 2008 2007 Spend by Position 2008 2007 Spend by Daypart 2008 2007
Var'n % Var'n % Var'n %
(Millions US $) Value % Value % (Millions US $) Value % Value % (Millions US $) Value % Value %
Cover 596 14 448 14 33 Back Cover 95 11 87 12 9 Morning 307 7 221 6 39
Page 2/3 129 3 97 3 33 Front Page 66 8 57 8 15 Midday 330 8 264 8 25
Inside 3315 80 2590 81 28 Inter Page 688 81 582 80 18 Afternoon 517 12 413 12 25
Supplement 118 3 85 3 38 848 100 725 100 17 Early Evng 636 15 564 16 13
4152 100 3217 100 29 Evng News 908 21 758 22 20
Prime Evng 923 21 758 22 22
Spend by Position 2008
Spend by Position 2008 Overnight 700 16 510 15 37
2007 2007 4319 100 3488 100 24
(Millions US$ - Semi Logarithmic) (Millions US$ - Semi Logarithmic)

3500 800
Spend by Daypart 2008
700 2007
3000 (Millions US$ - Semi Logarithmic)
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TOP 30 LEAGUE OF Y2008 (000 US$)

JANUARY - DECEMBER 2 YEAR MEDIA SPLIT % - JAN - DEC 2008
Rank & Brand
2008 2007 TOTAL AVG TV NP MG OT*
1 Zain 111,109 46,032 157,141 78,571 64.54 17.85 1.60 16.01
2 Saudi Telecomm 104,694 68,017 172,711 86,356 70.51 18.35 1.17 9.97
3 Etisalat 95,963 93,415 189,378 94,689 60.39 22.89 1.82 14.90
4 Pepsi 54,631 46,104 100,735 50,368 74.69 4.90 1.13 19.27
5 Pantene 52,123 32,908 85,031 42,516 95.17 0.38 3.35 1.10
6 Coca Cola 51,189 55,705 106,894 53,447 88.73 3.36 0.88 7.02
7 Dove 51,090 57,053 108,143 54,072 99.03 0.00 0.68 0.30
8 Vodafone 50,605 50,397 101,002 50,501 48.66 24.53 2.80 24.01
9 Ford 49,981 28,061 78,042 39,021 73.48 19.45 3.03 4.04
10 Mobinil 49,160 53,668 102,828 51,414 53.74 24.10 2.71 19.45
11 Chevrolet 48,661 38,889 87,550 43,775 51.41 40.81 1.79 5.99
12 Toyota 48,642 42,087 90,729 45,365 44.88 43.90 6.21 5.01
13 Lipton 44,662 27,495 72,157 36,079 93.79 0.60 1.96 3.64
14 Head & Shoulders 44,430 25,943 70,373 35,187 98.65 0.16 1.04 0.15
15 Hyundai 39,455 24,845 64,300 32,150 65.95 27.04 3.71 3.30
16 Mobily 38,828 81,363 120,191 60,096 45.55 35.26 2.15 17.04
17 Clear 36,913 26,563 63,476 31,738 97.72 0.16 0.17 1.94
18 Dettol 34,971 19,246 54,217 27,109 99.81 0.11 0.05 0.03
19 Nokia 34,633 40,212 74,845 37,423 47.62 27.05 7.63 17.70
20 Sunsilk 34,250 29,655 63,905 31,953 94.11 0.18 1.81 3.91
21 Dabur 33,768 18,618 52,386 26,193 99.72 0.01 0.01 0.25
22 Du 33,364 43,542 76,906 38,453 66.14 25.76 5.70 2.40
23 Iraq Hope & Peace 32,975 18,002 50,977 25,489 100.00 0.00 0.00 0.00
24 Mcdonald`s 31,188 29,664 60,852 30,426 52.14 19.32 2.55 25.99
25 Gillette 30,585 16,554 47,139 23,570 96.08 1.71 0.54 1.67
26 Galaxy 28,266 38,324 66,590 33,295 96.27 0.19 2.02 1.51
27 Samsung 27,803 17,567 45,370 22,685 22.77 53.75 14.31 9.17
28 Nissan 27,786 20,308 48,094 24,047 34.91 50.50 7.94 6.65
29 Lux 27,057 21,058 48,115 24,058 94.69 0.26 3.13 1.92
30 Ariel 26,967 18,053 45,020 22,510 97.51 0.27 0.48 1.74
*OT=Radio+OutDoor+Cinema

PARC Url: www.arabiandemographics.com I Email: parcmain@emirates.net.ae I Tel: +9714 337 6696 I Fax: +9714 334 4456