KUWAIT - 2008 Millions US$ 717 + 11%

Top Brands Y2008 (000 US$)

Tot 24 63 9 1 3 0
%Var'n Media Split % Television Top Spenders
Chapter Abbreviation Y2006 Y2007 Y2008 Sh% Y08/07 TV NP MG RD OD CN %Var'n
Government/Organization Advertising GOA 79 69 98 14 43 17 77 2 1 3 0 Rank Brand Y2008 Y08/07
Shopping Malls & Retail Stores SMR 59 76 80 11 5 5 77 15 2 2 0 1 Election Campain 5820 N
Publishig Media PUM 35 56 63 9 13 13 75 6 1 6 0 2 Mcdonald`s 5664 -48
Professional Services PRS 48 54 56 8 3 3 89 6 1 1 0 3 Dabur 3472 N
Vehicles,Accessories & Supply VAS 41 54 52 7 -4 9 78 10 1 1 0 4 Viva 3054 N
Hotel, Travel & Tourism HTT 39 54 47 7 -12 25 61 8 2 4 0 5 Al Safi Danone 2529 93
Communications & Public Utilities CPU 26 36 46 6 27 39 45 4 1 11 0 6 Zain 1487 -57
Financial Services FS 52 57 43 6 -25 19 69 6 1 5 0 7 Dove 1475 20
Toiletries Hygiene/ House Care Products THP 30 42 42 6 1 64 7 25 1 3 0 8 Lipton 1356 113
Other Services SER 25 35 39 6 13 3 92 3 * 2 0 9 Kuwait Finan.house 1307 E
Insurance & Real Estate INR 21 24 24 3 1 17 74 7 1 2 0 10 Wataniya Telecom 1284 -48
Food Beverages And Tobacco FBT 14 24 20 3 -16 69 10 9 1 11 0 11 Toyota 1217 5
Entertainment ENT 13 14 20 3 37 25 67 3 2 3 0 12 Sunsilk 1214 11
Clothing,Jewellery & Personal Acs CJP 16 22 18 3 -16 4 41 54 * 1 0
Business/Construct Equip. & Supply BCS 12 18 14 2 -21 1 82 12 1 4 0
Household Appliances HHA 8 12 9 1 -21 14 61 17 1 7 0 Newspapers Top Spenders
Total 519 647 717 100 11 24 63 9 1 3 0 %Var'n
Rank Brand Y2008 Y08/07

Annual Growth Y2006 - Y2008 1 Election Campain 15087 N

Y2008 Media Split %
(Millions US$ - Semi Logarithmic)
2 Zain 6189 266
100% 120 3 Demise 4454 0
4 N.b.k. 3226 -33
80% 100
5 Kuwait Finan.house 3219 -6
60% 80 6 Toyota 3195 12
7 Viva 3065 N
60
40% 8 Kwt.nat.cinema 2976 15
40 9 Wataniya Telecom 2941 -14
20%
10 Chevrolet 2645 9
20
0% 11 Nissan 2562 16
0 12 Volkswagen 2329 79
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TV NP MG RD OD CN Y2008 Y2007 Y2006

Magazines Top Spenders
%Var'n
Rank Brand Y2008 Y08/07
Monthly Spend Analysis (Millions US$)Y2006 - 2008 1 Virgin 1222 114
2 Cartier 789 25
(Millions US$) Var'n % 3 Toyota 738 55
90 Period Y2006 Y2007 Y2008 Y08/07 4 Zain 570 119
80 Jan 39 38 44 16 5 Nivea 506 155
70 Feb 38 41 48 18 6 Chopard 493 103
60 Mar 39 49 59 20 7 Givenchy 432 6
50 Apr 39 54 65 20 8 N.B.K. 428 -30
40 May 43 63 77 23 9 Gulf Bank 404 -6
30
Jun 53 61 62 2 10 Midas 396 17
20
Jul 37 52 53 3 11 Chanel 393 58
10
Aug 32 41 53 29 12 Audemars Piguet 388 -15
Sep 49 82 81 -1
0
Oct 54 69 56 -19
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Radio Top Spenders

Ju

Oc
Ap
Ma

Au
Ju

No
Ja

De
Ma
Fe

Se

Nov 42 49 61 26
Dec 52 50 59 19 %Var'n
Y2008 Y2007 Y2006
Total 519 647 717 11 Rank Brand Y2008 Y08/07
1 Kuwait Telecom 189 N
2 Zain 184 170
3 Burgan Bank 150 126
Overall Media Split Analysis (Millions US$) 4 Red Bull 143 -3
5 Port Ghalib 125 N
Y2006 Y2007 Y2008 Var'n % Growth Index* 6 Maxxis 114 282
Media
Value Sh% Value Sh% Value Sh% Y2007/2008 Y08 Y07 7 Mitsubishi 99 -21
Television 66 13 148 23 169 24 14 257 225 8 MS 90 46
Newspaper 353 68 405 63 452 63 11 128 115 9 Toyota 84 30
Magazine 52 10 61 9 64 9 5 124 118 10 Kentucky 83 26
Radio 4 1 8 1 7 1 -20 151 188 11 Pepsi 81 157
Outdoor 44 9 24 4 25 3 2 55 54 12 Villa Moda 76 E
Total 519 100 647 100 717 100 11 138 125

Outdoor Top Spenders

%Var'n
Annual Growth & Media Split Y2006 - Y2008
(Millions US$ - Semi Logarithmic) Rank Brand Y2008 Y08/07
500 1 Zain 2250 N
Television
450 2 Americana 759 156
400 Newspaper 3 Assawt 749 N
350 4 Viva 711 N
300 Magazine
5 Saudi Telecomm 673 N
250 6 Taiba Clinic 660 N
Radio
200
7 Wataniya Telecom 617 5
150 Outdoor
8 Fast Telco 551 E
100
9 Kdd 513 -22
50
10 Nathan`s 406 115
0
Y2006 Y2007 Y2008
11 Awqaf 400 247
12 Gulf Bank 395 -12
*Estimate Funoon Tv / Watan Tv [Apr-Oct08] E - Exceeding the limit >300% N - New

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