LEBANON - 2008 Millions US$ 384 + 38% Millions US$ 384

Thousand SESU 626 + 12% Thousand SE

TOTAL MARKET ADVERTISING SPACE ALLOCATION
Y2008/2007Var % ALL MEDIA (SESU Units)* NEWSPAPERS (Pages) MAGAZINES (Pages) TELEVISION (Min) Ad Space & Seasonality
Period 2008 2007 % Var'n 2008 % Var'n 2008 % Var'n 2008 % Var'n (000 Units)

January 43082 38696 11 549 -15 1925 24 16195 ### 29 80

February 40669 33670 21 656 20 1729 25 18233 ### 38 70

March 45491 49729 -9 703 -7 1793 23 18908 ### 11 60

April 47968 43234 11 711 1 1773 -4 22532 ### 33
50
May 47452 56441 -16 832 23 2097 12 19949 ### 16
40
June 57485 50101 15 863 17 1974 15 25188 ### 42
July 73525 50235 46 884 21 1785 24 28716 ### 75 30

August 57906 48427 20 912 51 2099 17 24810 ### 57 20

September 65077 53269 22 961 15 1596 14 38741 ### 67
10
October 48905 48482 1 941 27 2099 11 23671 ### -5
0
November 26682 21257 26 894 12 1999 10 23789 ### 28

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December 71644 63898 12 871 -16 3050 24 27904 ### 14
2008 2007
625885 557440 12 9777 11 23919 16 288635 ### 32
Definition of SESU
Newspaper - Half a Page Magazine - One page Television, Cinema & Video - 30 seconds Radio - 60 seconds Outdoor - 40 faces * - All Media - Newspapers, Magazines, Television, Radio, Outdoor & Cinema

NEWSPAPERS MAGAZINES TELEVISION - KSA Time

Spend by Position 2008 2007 Spend by Position 2008 2007 Spend by Daypart 2008 2007
Var'n % Var'n % Var'n %
(Millions US $) Value % Value % (Millions US $) Value % Value % (Millions US $) Value % Value %
Cover 52 63 9 24 498 Back Cover 7 13 7 17 0 Morning 18 9 14 9 33
Page 2/3 0 0 0 1 -2 Front Page 6 11 5 13 3 Midday 13 6 10 7 28
Inside 21 25 19 53 9 Inter Page 39 76 30 71 32 Afternoon 21 10 16 11 30
Supplement 9 11 8 22 22 51 100 42 100 23 Early Evng 44 21 33 22 34
83 100 36 100 130 Evng News 73 36 50 33 46
Prime Evng 29 14 23 16 26
Spend by Position 2008
Spend by Position 2008 Overnight 7 3 4 3 63
2007 2007 204 100 149 100 37
(Millions US$ - Semi Logarithmic) (Millions US$ - Semi Logarithmic)

60 45
Spend by Daypart 2008
40 2007
(Millions US$ - Semi Logarithmic)
50
35 80

40 30 70

25 60

30 50
20

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10 30

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TOP 30 LEAGUE OF Y2008 (000 US$)

JANUARY - DECEMBER 2 YEAR MEDIA SPLIT % - JAN - DEC 2008
Rank & Brand
2008 2007 TOTAL AVG TV NP MG OT*
1 Head & Shoulders 11,661 5,338 16,999 8,499 99.96 0.04 0.00 0.00
2 Garnier 11,227 7,706 18,933 9,466 96.25 0.00 0.42 3.33
3 Toyota 11,086 6,034 17,120 8,560 96.01 2.87 0.68 0.44
4 Pantene 10,493 8,055 18,548 9,274 96.65 0.05 2.59 0.71
5 Zain 10,472 142 10,614 5,307 99.27 0.63 0.11 0.00
6 Aishti 9,851 2,153 12,004 6,002 6.64 88.08 1.82 3.45
7 Byblos 9,364 9,552 18,916 9,458 90.15 2.48 0.90 6.47
8 Banque Audi 8,652 4,852 13,504 6,752 92.71 3.55 2.00 1.73
9 Coca Cola 8,152 8,252 16,404 8,202 98.98 0.00 0.04 0.98
10 Bankmed 8,017 3,452 11,469 5,735 77.57 18.32 1.07 3.05
11 Amana Care 7,487 2,784 10,271 5,135 98.55 0.00 0.00 1.44
12 Ariel 7,286 5,372 12,658 6,329 98.41 0.00 0.02 1.56
13 Pampers 7,148 5,385 12,533 6,267 97.75 0.11 0.50 1.65
14 Pepsi 6,826 6,692 13,518 6,759 90.92 0.00 0.25 8.83
15 Blom Bank 6,033 5,495 11,528 5,764 89.64 3.24 3.24 3.87
16 Hamlat Al Risala 5,917 0 5,917 2,958 99.99 0.00 0.00 0.00
17 Libano-francaise 5,154 4,014 9,168 4,584 76.82 10.87 4.08 8.22
18 Zain Al Atat 4,999 93 5,092 2,546 99.87 0.00 0.14 0.00
19 Dermo-expertise 4,971 2,320 7,291 3,645 98.20 0.10 1.70 0.00
20 Tide 4,877 3,484 8,361 4,181 99.99 0.00 0.02 0.00
21 Lexus 4,851 1,118 5,969 2,985 75.74 22.41 1.86 0.00
22 Herbal Essences 4,775 3,790 8,565 4,282 100.00 0.00 0.00 0.00
23 Al Wadi Alakhdar 4,611 1,315 5,926 2,963 99.33 0.00 0.00 0.68
24 Gillette 4,184 5,147 9,331 4,665 93.73 0.21 0.34 5.71
25 Nissan 4,166 925 5,091 2,545 70.55 22.58 1.11 5.76
26 Mtc-touch 3,973 6,212 10,185 5,092 93.04 0.87 2.53 3.55
27 Pert Plus 3,959 2,227 6,186 3,093 99.99 0.00 0.00 0.00
28 Crest 3,901 4,073 7,974 3,987 96.14 0.12 0.98 2.76
29 Emirates Lebanon 3,849 0 3,849 1,924 91.06 6.98 1.95 0.00
30 Khoury Home 3,838 3,474 7,312 3,656 94.21 1.34 0.94 3.51
*OT=Radio+OutDoor+Cinema

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