OMAN - 2008 Millions US$ 253 + 49%

Top Brands Y2008 (000 US$)

Tot 8 88 3 0.1 0.1 0.4
%Var'n Media Split % Television Top Spenders
Chapter Abbreviation Y2006 Y2007 Y2008 Sh% Y08/07 TV NP MG RD OD CN %Var'n
Government/Organization Advertising GOA 49 59 102 40 73 1 99 * 0 0 0 Rank Brand Y2008 Y08/07
Financial Services FS 13 20 28 11 37 33 64 3 0 1 * 1 Oman Int`l Bank 7949 47
Vehicles,Accessories & Supply VAS 13 15 20 8 32 16 76 6 0 1 1 2 Hyundai 1088 144
Professional Services PRS 10 10 15 6 60 9 89 2 0 0 * 3 Chevrolet 974 150
Shopping Malls & Retail Stores SMR 10 10 15 6 41 2 91 7 0 0 * 4 Muscat Festival 876 23
Communications & Public Utilities CPU 6 8 10 4 28 6 84 9 0 * * 5 Sedar 767 212
Hotel, Travel & Tourism HTT 5 7 10 4 33 3 92 6 0 0 * 6 Bank Muscat 554 -52
Publishig Media PUM 7 8 9 3 8 * 94 6 0 0 0 7 Muscat Int.bk.f. 483 65
Entertainment ENT 9 7 8 3 5 31 66 3 0 0 0 8 Salalah Toursm F 375 N
Insurance & Real Estate INR 3 5 8 3 41 2 93 5 0 0 0 9 Pepsi 337 -25
Other Services SER 2 4 7 3 64 2 95 3 0 0 0 10 Bank Dhofar 337 -66
Household Appliances HHA 3 4 6 3 71 0 95 5 0 0 0 11 Al Safi Danone 332 241
Toiletries Hygiene/ House Care Products THP 2 3 5 2 54 9 79 12 0 0 0 12 Mountain Dew 319 28
Food Beverages And Tobacco FBT 3 4 4 2 13 44 48 5 0 * 2 13 Al Zubair Co. 311 N
Business/Construct Equip. & Supply BCS 2 2 3 1 56 * 91 9 0 0 0 14 Oman Mobile 304 55
Clothing,Jewellery & Personal Acs CJP 2 2 3 1 56 0 79 22 0 0 0 15 Ac Delco 281 N
Total 139 170 253 100 49 8 88 3 0 0 0

Y2008 Media Split % Annual Growth Y2006 - Y2008

(Millions US$ - Semi Logarithmic)
100% 120 Newspapers Top Spenders
100 %Var'n
80%
Rank Brand Y2008 Y08/07
60% 80
1 Oman Mobile 4092 21
40%
60 2 Bank Muscat 3265 102
3 Oman Tel 1925 55
40
20% 4 Toyota 1898 8
20 5 Nawras Telecom 1805 -9
0%
6 Nissan 1744 133
M
S
A

R
FS

S
t

0
T

T
P

P
T
To

7 Global Inv.house 1644 67

FB
VA

EN
HT
PR

TH

BC

CJ
GO

SM

IN

HH
CP

SE
PU

A
S

S
T
S

P
U

R
T

T
FS

P
R

8 United Secur.co. 1603 170

FB
HT
VA

EN

BC
GO

PR

HH

CJ
TH
CP

SE
IN
SM

PU

TV NP MG RD OD CN 9 Bank Sohar 1527 107

Y2008 Y2007 Y2006
10 Salalah Toursm F 1420 N
11 Bank Dhofar 1211 57
12 Finland Eye Cntr 1176 150
Monthly Spend Analysis (Millions US$)Y2006 - 2008 13 Muscat Festival 1131 1
14 Diwan Of Royal C 1091 74
(Millions US$) Var'n % 15 The Wave Muscat 1069 30
30 Period Y2006 Y2007 Y2008 Y08/07
Jan 10 12 17 34
25
Feb 10 9 19 100
20 Mar 11 12 22 81
Apr 11 13 21 67 Magazines Top Spenders
15 May 11 13 21 63 %Var'n
10
Jun 12 12 21 80 Rank Brand Y2008 Y08/07
Jul 12 16 22 38 1 Oman Mobile 532 142
5 Aug 12 16 23 40 2 Nawras Telecom 290 159
Sep 13 18 25 37 3 Nat`l B.oman 157 5
0
Oct 13 16 21 33 4 Oman Arab Bank 130 189
g
n

n
r

c
b

p
r

Ju

Oc
Ap
Ma

Au
Ju

No
Ja

De
Ma
Fe

Se

Nov 13 17 23 35 5 Bank Muscat 119 144

Dec 11 16 19 24 6 Samsung 113 38
Y2008 Y2007 Y2006
Total 139 170 253 49 7 Toyota 112 4
8 Oman Tel 108 179
9 Bank Sohar 106 88
10 The Wave Muscat 97 221
Overall Media Split Analysis (Millions US$) 11 Mercedes 94 17
12 Rolex 85 148
Y2006 Y2007 Y2008 Var'n % Growth Index* 13 Infiniti 74 21
Media
Value Sh% Value Sh% Value Sh% Y2007/2008 Y08 Y07 14 Kia 69 27
Television 15 11 19 11 21 8 7 135 126 15 Jotun 66 45
Newspaper 117 84 144 85 223 88 55 191 123
Magazine 6 4 6 3 8 3 44 150 104
Others 1 1 1 1 1 0 4 108 103 Outdoor Top Spenders
Total 139 100 170 100 253 100 49 182 122 %Var'n
Rank Brand Y2008 Y08/07
1 Toyota 108 19
2 Oman Int`l Bank 85 14
3 Nat`l B.oman 76 20
Annual Growth & Media Split Y2006 - Y2008
(Millions US$ - Semi Logarithmic) 4 Nissan 47 20
250 5 Oman Mobile 27 -2
Television 6 Daihatsu 24 N
200 7 Bank Dhofar 23 N
Newspaper
8 Traffic Campaign 11 N
150 9 Oman Tel 11 N
Magazine
10 Wattayah Motors 9 N
100
Others
11 Al Ahli B.oman 8 N
12 Chips Oman 4 N
50
13 Al Watiah 4 N
14 Oman Chips 2 N
0
Y2006 Y2007 Y2008
15 Majid Crispy 2 N

E - Exceeding the limit >300% N - New

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