LALATENDU PARIDA

C.V Ramannagar post, Bangalore, Karnataka -560093Mob:

09019546644lalatenduparida87@gmail.com

PROFESSIONAL EXPERIENCE
Total 6 yrs. of Experience in IT and Telecom Industry including 3 Years+ of experience in Digital
Marketing including Email campaigning, Lead generation, SEO, PPC (Search and Display Advertising),
SMO, Google Analytics, Webmaster hands on experience in corporate quality standards & project
handling.

HIGHLIGHT
Digital Marketing Lead generation campaigns
Market Research Pay Per click (PPC)
SEO Social Media Marketing
Strategic Marketing Website management
Email Campaign Site structure
Web Analysis Social Media management

Work History

Skydream consulting Digital MarketingConsultant

December 2014Till now

ROLES &RESPONSIBILITIES
Search engine optimization (SEO):.

Good knowledge on identifying business pages in the website

Enough knowledge on checking web pages are indexed by crawler or not.
Complete knowledge in SEO process and aware of all on page and off page optimization
techniques
Using ethical/white hat Search engine optimization techniques to produce solid high ranking
for numerous keywords.
Researching the best keywords by using keyword analysis and Google keyword planner and
can utilize them in the correct priority for search engine optimization & Stays up to date with
industry trends
Analyzing keyword prominence and keyword density
Knowledge on web position analysis to track web pages rank fortargeted keywords using
SEO QUAKE TOOL
Aware of Competition analysis to compete with competitors in numerous keywords
 Creating competition analysis reports by analyzing existing data and can suggest keywords to
improve current search engine traffic.
Developing and improving websites by SEO audit to enhance natural search rankings
Having knowledge on link building techniques and aware of do follow and no follow links.
Aware of Google webmaster tool that helps to monitor and maintain site's presence in
Google Search results.
Good knowledge on Server side optimization techniques like
Generating site map submission in XML.
Creating robots.txt files to disallow crawler from crawling certain web pages
Converting non www websites to www
301 and 302 redirections to pass seo parameters from one page to another page
either permanently or temporarily.

Search engine marketing(SEM):

Aware of creating campaigns on Google AdWordsaccount to target users on Google search
results and other websites.
Having knowledge in creating Ad groups for campaigns
Aware of creating text ads with Ad extensions, images ads in Ad groups
Good knowledge on all the Ad group and keywords dashboard options.
Knowledge on different bidding strategies like PPC, CPM, CPA, CPE CPV
Enough knowledge on Conversion tracking
Aware of setting up Remarketing campaign
Having knowledge on Targeting options to target the audience based on their interests
Enough knowledge on YouTube marketing in creating In stream, In search and In display ads.
Good knowledge on creating Rich media interactive ads.

Social media optimization and Marketing (SMO, SMM):

Good at creating face book page and aware of guidelines in creating page.
Aware of Edge rank algorithm in Facebook.
Good at doing competition analysis by creating lists and generating reports based on list
Good at creating events and posting content in pages.
Knowledge of social media advertising to create Sponsored ads and placements
Aware of creating social media plan for startup brand by creating awareness through posts,
sponsored ads and contests.
Good knowledge on LinkedIn and Twitter marketing.

Projects
http://spicerush.co/SEO | SMM campaigns | Google Analytics | SEO | Rank checker

Digital Marketing | Web Analytics | Online campaigns | SEO | Keyword Performance | MOZ| -
http://www.pustaka.co.in/

Social Media Marketing for https://www.shoposquare.com/

SEO (On page and Off Page) and social media for www.consult9.in

Search Engine Optimization & Social Media Marketing www.khanijarecycling.com

Quartiz Software Research analyst
May 2013 - November 2014

Competitor Analysis & Keyword Research.

Try to increase traffic with the help of Social Networking like Twitter, LinkedIn and Facebook
etc.
Make Report for site stats, ranking report, back links etc.
Directory Submission, Article Submission & Marketing.
Social Book marking and Promotion.
Blog Comment, Forum Posting, Keyword Analysis.
Blog Creation & Promotion.
Classified Posting, PR Submission.
Developing and optimizing meta tags.
Deep Knowledge of Search Marketing Uses of Blogs & RSS Feeds.
Good Knowledge of On Page & Off Page Techniques.
Doing market research, for USA, Canada.
Proficient in secondary Research, research and analysis of target companies.

Reliance Communication Sr. Sales Executive

August 2012 -- April 2013
Mapping of corporate accounts building relation with the existing account and providing end
to end telecom solutions to the corporate.
Establishing and maintaining the overall relationship with clients.
Developing and implementing strategies for the client to add value to the client's business
while ensuring revenue and profit objectives for Reliance communication.
Identifying and validating opportunities, communicating information to the Clients.
Self-Leading directing the efforts towards realization of organizational goals and objectives.
Will be responsible to Build the relation with the New Corporate Accounts and ensure them about
the service and end solutions as a single point of contact from Reliance.

Airtel Sr. Sales Executive

Oct 2010 July 2012
Mapping of Corporate Accounts.
To design the sales, channel for reaching the exact target market systematically and on time
to ensure achievement of the sales targets.
To collect data about the existing service provider, building relation with the customer and
trying to get the business from that set of accounts.
To participate in launching of products and once launched have to keep continuous track of
the market response on the product there by coming up with proper strategies to modify
product features if required to realize the product business plan.

PROFESSIONAL STRENGTHS
Strong Knowledge of SEO and Keyword Planning.
Detailed understanding of MS Office, Ad Words Editor, ad Center and other various online
marketing tools.
Strong comprehension of web usability, quantitative skills and ROI analysis.
 Have developed good skills in decision making, team management & crisis management.
Ability to teach and explain the use of tools to the customers to achieve their satisfaction.
Worked in various international platforms likeGoogle Analytics.

EDUCATIONAL
Successfully completed Digital MarketingfromNIDM (National institute of digital marketing)
Master: -
MBA (Marketing)from Punjab tech, Universityin the year of 2010.

Bachelor: -
B.A- 2nd-Class from Ravenshaw university Odisha (Political Science and Economics) in 2004 to07

Intermediate: -
Intermediate in Arts from Ravenshaw college Under CHSE.in 2004.

10th: -
Madhyamik from BalunkeswarBidyapitha High School in the year of2002

PROFESSIONAL CERTIFICATION
Digital Marketing (GOOGLE ADWORDS CERTIFIED)

Achievements

Registered in AIRTEL performance club 2010/11.

Best Sales Award for2010 and 2011 from CEO in Bharti Airtel ltd.
PERSONAL DOISER
Date of Birth : 15thjune 1987
Present Address : #5, 7th cross, Byrasandra main road,
C.V Ramannagar post, Bangalore-560093
Linguistic Ability : English, Hindi and Oriya.
Nationality : Indian
Hobby : Playing Cricket, Watching Movies, Travelling.

Declaration

I hereby declare that the above written particulars are true to the best of my knowledge and belief.

Lalatendu Parida