Macondo Issue August 2010

www.thesuitmagazine.com

Inside:
BP’s Black Gold
Sunday Bloody Diamonds
Rubber Baron
Natures Organics Saving Aquatic Life
 Nickel plays an essential enabling role in many areas of
rapidly-changing technology such as transport, energy,
architecture, telecommunications, food processing,
water treatment, environmental protection and
health care.

Knowledge generated and disseminated

by the Nickel Institute supports safe
and sustainable production, use,
and reuse of nickel for today
and for a brighter future.
All other logos and trade names are property of their respective owners.

©iStockphoto.com/camilotorres
 A Global Affair
From the Editor
In our pursuit of a viable green environment, it is im-
portant to keep in mind the current oil disaster in the
FYI: This Just In
Gulf. This is a cautionary tale. More then ever we
need creative solutions in order to make current meth-
Tale of Two Macondos?
ods for drilling safer, and to implement technologies
that will enable us to reduce our dependence on oil.
According to the Dow Newswire, British
One of the most innovative approaches is to fund lo- Petroleum blames the seep in close prox-
cal efforts at the community level, so they can develop imity to the legendary Macondo well in the
their own green environments. From November 17th to U.S. Gulf of Mexico, named after the small-
the 19th, the U.S. Green Building Council (USGBC) is sleepy-town called “Macondo” created by
holding Green Build International conference and expo famed novelist Gabriel Garcia Marquez.
in Chicago. In conjunction with Bank of America Chari-
table Foundation the council has announced the Afford- Well, sometimes fiction imitates real life.
able Green Neighborhoods Grant Program. In addition They call the well Macondo, and BP is em-
to this feature story our current issue contains many oth- barrassed by the shut-down because of the
er articles about safe-guarding a greener environment. oil spill. Two different Macondos . Two dif-
ferent worlds.
Today it’s important for us to find a way to use our re-
sources in a clean and sustainable fashion. I was fas- The newswire said “top U.S. government
cinated by the story of The Nickel Institute. Nickel official overseeing the oil spill response ef-
has amazing properties, and will be instrumental in fort said that seeped near the shut-in Macon-
the development of alternative fuel cell energy. Nickel do well in the U.S. Gulf of Mexico as well as
gives kitchens their shine. And it’s clean. Great story. other problems call for close monitoring of
the seafloor while BP Plc (BP, BP.LN) keeps
Of course a top priority of the green movement is the use testing a new containment system.”
of disposable products used on a daily basis which do not
harm the environment. Terry Dowel, CEO of Natures’s
Organics, is a major player in the development and dis-
tribution of such cleaning products. Terry’s philosophy is

All other logos and trade names are property of their respective owners.
simple, to make organic products cheaper, creating an in-
centive for people to do the right thing. This is an exciting
and responsible development in the use of organic products.

And speaking of doing the right thing, it seems to me

that if we, as individuals, take into account the environ-
ment in all of our decisions, then we can make a differ-
ence as individuals. If we all do the right thing, if we
are careful in what we buy and use, then the movement
towards a green environment will flow more smoothly. ©iStockphoto.com/ KLH49

Publisher in Chief
Erwin E. Kantor

4 THE SUIT MAGAZINE

The Suit Features
10 The Nickel Institute: The Nickel Monarch
CEO, Stephen Barnett

12 Soil Conservation Service: Explosions & Erosions

Director, Sveinn Runolfsson

14 Natures Organics: Stop Torturing Aquatic Life

CEO, Terry Dowel

16 Eurohold
Mergers and Acquisitions

18 Uranium Energy Corp.
Out with the old, in with the nuclear

21

Fueling Rebel Wars
Blood Diamonds Forever 12
22 BC Investments Business Consultants
Serving as Liaison to the Republic of Congo

23 Safdy Systems Company

Tools of Trade in Mining Industry

24 Australian Nuclear Association

What the future holds for the planet
27
25 United States Green Building Council
Green Build Chicago 2010

27 Australian Orangutan Rehabilitation Centre


28 Phillipe Guillaume
A World Diplomat

29 Dhaka Awakens and Rises in the Age of Aquarius 18

31 Zenith Bank
Lagos Nigeria has taken the bull by it’s horns

THE SUIT MAGAZINE 5

 Contents
32 Bright + Cook 24
From Ideation to Execution
Q&A With The Suit Magazine
36 CME Acuity
Bringing big pharma experience and expertise to you

38 Brunes Pharm AB
Medical Gumshoe Outsmarts MS
25
42 Vystar
A safer alternative to Generic Natural Latex

46 SMU Department of Chemistry
New Chemical Compounds / Pioneering & Providing

48 Educational Teaching Methods

New methods and new ways to learn 32
49 “What’s Cooking?”
With Culinary Pioneer Lynne Gerald

50 JOI-Design Presents
Dolce Munich Unterschleissheim Hotel
Nature Made It Good. Vytex® NRL Made It Great.
36
52 The Sanctuary Spa for Women
The world
Covent Garden
is falling Receives
in love The Design
with natural rubberTreatment
latex all over again. Vytex® NRL is a revolutionary, ultra low
Make over by Charles Leon Associates (CLA)
antigenic protein natural rubber latex. Its breakthrough chemistry enables thousands of products to be made

53usingPorto Montenegro
the superior Opens
qualities for Business
of natural rubber latex but without the problem of allergy causing proteins.
CME ACUITY
Glamorous New Marina Destination

All other logos and trade names are property of their respective owners.
Designed by ReardonSmith Architects
All natural and sustainable. Because the antigenic proteins are removed in the liquid form, using Vytex NRL
54canAfter Guardyour water and energy consumption – helping to preserve
even lower 36our precious natural resources.
An Old School Sailor Teaches the Ropes Brunes
Find out how you can integrate this remarkable raw material into your manufacturing operation.
Pharm AB
56 Lall & Company
Customs Industry is a Family Affair
42
58 Expressionist Artiste Putting Oil to Canvas
For more information email info@vytex.com
60+1 770.965.0383
A Sprinkle ofwww.vytex.com
Hopes and Dreams

6 THE SUIT MAGAZINE

Look closely at nickel stainless steels and you'll see both their brilliance and their beauty. But nickel's
role in sustaining our planet is also well worth looking at. Most importantly, nickel in all its forms is re-
cyclable. Beyond that, nickel improves the corrosion resistance of alloys like stainless steels. This means
less maintenance and less expensive rehabilitation. And nickel's strength and ductility make it ideal for
creating super alloys for turbines that burn biogases-from landfills, for example-to generate electricity.

Nickel also helps to reduce green house gas emissions in many ways hybrid cars use nickel metal hydride
batteries; waste-to-energy plants use corrosion-resistant nickel alloys for a long, maintenance-free oper-
ating life; and wind turbines use nickel alloy casting because they perform so well under cold operating
conditions.

Nickel. Take a closer look. You'll see so much more.

All other logos and trade names are property of their respective owners.
Nickel, Essential Today,
Essential Tomorrow

Image by johnnyberg.sxu.hu
 STEPHEN BARNETT: THE NICKEL MONARCH
By Daniel Horowitz
Suit Staff Writer
Photo by Tom Pelling
The Chrysler Building in New York City top nickel producers are members of the
composed of stainless steel.
10 THE SUIT MAGAZINE
S
tephen Barnett, President of the Anglo American Brazil Ltda., Anglo Plati-
Nickel Institute, is considered one num, BHP Billiton, Bochemie a.s., Eramet,
of the world’s foremost experts in European Nickel PLC, Gladstone Pacific
the mining, refining and integration Nickel Limited, Glencore International AG,
of nickel into thousands of products. Nickel, JFE Mineral Company Ltd., JSC MMC No-
a key ingredient in stainless steel has been rilsk Nickel, LARCO, Minara Resources
instrumental in erecting some of the most Limited, Nippon Yakin Kogyo Co., Ltd,
impressive edifices in our civilization, like NIREF Pacific Metals Co., Ltd., P.T. In-
the Chrysler Building and the Twin Towers ternational Nickel Indonesia Tbk., Rio
in Thailand. Today, the Nickel Institute, a Tinto PLC, Sherritt International Corpora-
huge consortium, represents for the produc- tion, Sinosteel Coporation Ltd., Sumitomo
tion of more than 90% of the world’s nickel. Metal Mining Co., Ltd., Talvivaara Mining
Company Plc., Umicore, Vale, Vale Japan
The Nickel Institute is a non-profit organi- Ltd., Western Areas, and Xstrata Nickel.
zation that represents the interests of twenty Through the Institute, these companies col-
seven companies. It was established on Janu- lectively provide a common and respon-
ary 1, 2004, through the merger of the Nickel sible voice for the global industry of nickel
Development Institute (NiDI) and the Nickel extraction, purification and development.
Producers Environmental Research Asso-
ciation (NiPERA). The Nickel Institute’s The primary role of nickel in a sustainable
mandate is to promote the use of nickel, and future is in the use of stainless steel. Over
the re-use of nickel, in a socially and envi- 69% of stainless steel products contain nick-
ronmentally responsible manner. “Nickel el. Applications of nickel extend to, jet en-
plays a key role in the future of a sustainable gines, batteries and hybrid vehicles. By add-
society,” said Barnett, in the ‘Nickel Insti- ing nickel to metal the crystal structure of the
tute- Climate Action’ video, “It is a material metal is transformed into a more easily weld-
of innovation. Nickel has a whole range of ed and tougher metal; nickel also reduces the
applications that will make a society more rate of corrosion. So it does not have to be
sustainable in the long run. Everything, from replaced as frequently. Both nickel and stain-
the alloys that go into nuclear power plants, less steel are actually 100% recyclable Re-
to alloys that are used in wind turbines, is cycled stainless steel is therefore no different
sustained by nickel. It’s one of those met- from raw, newly manufactured stainless steel.
als which provide multiple uses in several
technologies. Nickel will lower C02 emis- Nickel’s impact can be felt in even more
sions in the future. It also contributes hugely
fundamental ways. Citing from the Nickel
because of the long life it gives material.”
Institute’s website, “The element nickel
was originally created by supernova explo-
The Institute also works with other inter-
sion, and is essential to the metabolism of
national metals associations and stainless
all plants. As a result, small traces of nickel
All other logos and trade names are property of their respective owners.
steel development associations in order to
can be found in food and drink products such
develop and promote the safe use of nickel
as chocolate, nuts, dried beans, peas, grains,
globally. Through a worldwide network of drinking water, milk and other beverages
highly qualified specialists, the organiza-
such as coffee, tea, soft drinks, beer and wine.
tion actively offers free technical knowledge
about nickel, its properties and uses to en- Nickel also allows for the storage of
sure optimum performance, safe handling digital data on CD’s, DVD, and Blu-Ray
and use. By initiating and funding indepen-
disks as well as serving as a key element
dent scientific research programs, the foun-
in liquefied natural gas production, trans-
dation continually examines and explores port and storage. In total, nickel is used in
the role of nickel in human health and the
11% of building and construction projects,
environment and to ensure that sound sci-24% of engineering projects, 16% of metal
ence is used as the basis for regulation of
products, 16% of both public and private
the nickel industry and its user industries.
transportation, 15% of electronic prod-
ucts, and 17% of miscellaneous projects.”
Currently, twenty seven of the world’s
Although nickel production does emit a
Nickel Institute. These companies include small degree of greenhouse gases, these

emissions account for less than 0.01% of to-
tal C02 emissions. As the 7th most abundant
element on the planet, nickel not only greatly
increases the life expectancy of structures,
products, and humans, but also allows other
industries to cut down on C02 emissions.
Recently, the Nickel Institute has been in-
volved in the successful REACH registration
of nickel metal and nickel sulphate. REACH
is the European Community Regulation on
chemicals and their safe use that was estab-
Who uses nickel alloy and stainless steel?
lished on June 1st, 2007. The Nickel Institute
was able to finish this project eight months Engineering 24%
Other 7%
ahead of deadline. “The early registration of
Tubular Products 10%
nickel metal and nickel sulphate under REACH
Building & Construction 24%
represents a major achievement for the Nickel
Consortia of producers, importers and down-
stream users, the lead registrants and the entire
nickel industry. It was made possible by the Metal Goods 10%
dedicated teamwork of all participants and by
the technical and strategic support received
during the registration process,” Barnett said. Electro & Electronics 15% Transportation 10%

For more information about the Nickel Institute, you can visit the Nickel Institute’s
official YouTube channel at http://www.youtube.com/user/NickelInstitute or view
their website at http://www.nickelinstitute.org/index.cfm?ci_id=15794&la_id=1

THE SUIT MAGAZINE 11

 The Volcanic Eruption:
Cleaning up the Icelandic Aftermath
By Rachel Ceronne
When the volcano of Eyjafjal-
lajoekull erupted in April, the
billow of ash had long-term
consequences for the eco-
system in the Netherlands.
Sveinn Runolfsson, the Direc-
tor of Soil Conservation Service
of Iceland, SCSI, has taken the
helm leading the clean-up and
aftermath. “It is estimated that
the ash and pumice are now cov-
ering about 4 percent of the total
area of Iceland,” Runolfsson said.
Runolfsson noted that the far-reaching natural phenomenon
caused a rush of concerns for Iceland’s society and ecosys-
tems. He said that his job has been to address many of the un-
usual consequences brought on by this massive eruption.
Runolfsson said the Soil Conservation Service deals with
restoration of vegetation that has been damaged from long-
standing erosion and past land degradation. The eruption
had a severe impact on the vegetation around the ice cap..
After the magma from the eruption hit ice and water, Runolfsson
explained, glacial flooding immediately followed and many veg-
etated areas and farmlands were severely damaged. Five hundred
to six hundred citizens in areas around the volcano were evacu-
ated immediately and moved to safer places. Still, the eruption
continued for weeks, as ash and pumice were released into the
air. “It caused a lot of air traffic disruption in Europe and in Ice-
land, and a lot of ash also fell on land in the neighborhood of the
glacier,” Runolfsson said during an interview in July. The land
damaged by the ash is made up of both inhabited farmland and
uninhabited land used for summer grazing. He said that “the land
was closed to the public while they worked to minimize harmful
effects from the ash and pumice.” The ash-filled smoke released
from the volcanic eruption, which Runolfsson estimated at about
12 THE SUIT MAGAZINE
6.2 miles high, also posed atmospheric pollution problems. The
smoke left a fine, powdery “ash-dust” that still blows into the
air whenever the land is dry. ”This ash-mist goes a long way,
even to the capital of Iceland, Reykjavik, about 100 kilometers
away from the volcano. The visibility in Reykjavik was reduced,
and it was a health hazard while it lasted,” Runolfsson added.
There is good news on the horizon for Iceland. Due to plentiful
rainfall and warm, spring weather, vegetation is growing regularly
and pushing through the layers of ash. Along with this natural
progress, the SCS is working with farmers to make their land pro-
ductive again. Runolfsson explained that the SCS has advised
farmers to move their livestock to safe grazing lands further east
where the vegetation has not been covered with ash or affected
by fluoride, an element found in the ash, which is harmful to ani-
mals. The SCS, a government environmental founded in 1907,
has also helped farmers apply fertilizer to their land, prompt-
ing the grasses and vegetation to grow tall enough to withstand
ash-dust blown in from other areas. With this progress, howev-
er, Runolfsson realizes that he still faces a huge challenge. He
said, “Of course, we can only treat a very small part of the total
area that the ash has fallen on. We are concentrating on the farm-
lands, where people are living and doing their farming, to speed
up their reclamation.” Iceland’s tourism industry has also been
affected in interesting ways. Although the eruption proved to be
a hindrance for tourism at first, Runolfsson believes that even-
tually, this rare event will become a tourist attraction and work
in Iceland’s favor. “The first effect of this ash-fall on our tour-
ism was that many people withdrew their booking of their tour
to Iceland. So for a while, our tourism industry has been badly
affected,” he said, “but we believe that in the long run, this will
help our tourism, because Iceland has been so widely reported
[on] all over the world during this eruption.” Runolfsson said
the last eruption of this volcano occurred 189 years ago in 1821.
All other logos and trade names are property of their respective owners.
The SCS is making great strides in their restoration efforts
in response to this catastrophe. Of course, Runolfsson is con-
cerned not only with land damaged from the volcano, but also
other areas of Iceland affected by soil erosion. One of the SCS
programs, called “Farmers Heal the Land,” involves about
one-fourth of all the farmers in Iceland. The SCS assists them
in providing fertilizer and grass seed, and regularly gives them
advice on how to manage their land in an efficient way. They
visit each year to see the progress these farmers have been mak-
ing, but still give the farmers independence to manage the land
; that is a key, Runolfsson said, to the program’s success. The
SCS also offers special restoration funds, where landowners can
apply to receive grants in order to restore their land under the
SCS’s supervision. Through these efforts, Runolfsson explained
with the tone of an experienced leader, the SCS could achieve its
goals of enhancing sustainable land use by restoring lost vegeta-
tion and soil. He said, “In doing that, we are ensuring that we
will increase biodiversity and productivity in our ecosystem.”
 Aerial volcano shot from Iceland

Runolfsson also stated that the SCS does a great deal of research
on issues dealing with the environment. In terms of research, “our
job is to advise people and encourage them to participate in the
reclamation and restoration of vegetation in the country,” he said.
Because of the many volcanic eruptions in the past, and the man-
agement by the people the land was eroding. at an increasing speed.
Runolfsson and the SCS want to make sure their precious land
does not become permanently damaged due to over-exploitation.

According to Runolfsson soil erosion and land degradation is

a primary global threat, and calls for an increased international
awareness. “I believe that soil degradation and soil erosion in
the world is one of the most serious environmental problems be-
cause it’s followed by starvation, lack of water, and war. This
terrible soil loss, all over the world, is one of the biggest threats
to mankind today,” he said. Educating people about soil preserva-
tion is part of Runolfsson’s strategy, as he told us. “We are doing
our bit by running a school featuring a land restoration program
which is a part of the United Nation University, and we are invit-
ing people with university degrees from developing countries to
come here for training in our participatory approach to improve
land use. Our goal is also to educate people in Iceland to par-
ticipate in this restoration work, and we call on the cooperation
of everybody to fight the erosion that is still going on,” he said.

With Sveinn Runolfsson’s tireless efforts to improve our

world leading us in the right direction, we can follow his exam-
ple by becoming educated in the effects of soil erosion on our
own ecosystems, and by finding out what we can do to help.

THE SUIT MAGAZINE 13

 Natures Organics
The ‘Nature’ of Business: How to Find Success in Conserving the Environment
By Rachel Cerrone
Suit Staff Writer
After suffering injuries from a serious motorbike accident when he
was around 20 years old, Terry Dowel knew things had to change.
During his recovery process, he looked for alternative ways to live a
healthy lifestyle. “I became a bit of a health-food nut,” he laughed.
“I wanted to go back to nature, in other words.” For Dowel, this new
lifestyle inspired him to share his knowledge of natural products
with others; with this inspiration, Nature’s Organics was created.
Nature’s Organics has offered natural and environmentally safe
personal care products since the 1950’s. The company is based in
Australia and offers a range of over 40 products. After founding
this company as an entrepreneurial idea, Dowel is pleased with the
successful path the company has taken. “We believe [entrepreneur-
ship] provides opportunities to do things differently, which we’ve
always done anyway, but it shows [in] the success of our company,”
Dowel explained. According to Dowel, the company averages 15
to 20 percent growth per year, mainly because of consumer sup-
port. Customers know that Nature’s Organics is a company for
the people, designed to produce healthy alternatives for a better
lifestyle while still being affordable. Nature’s Organics also par-
ticipates in various charities; one such charity, Reaching the Un-
reached, provides healthcare, education, and housing to children in
Southern India who face extreme poverty. Nature’s Organics has
donated funds to build one house, and continues to give a monthly
donation. This dedication to consumer satisfaction and involve-
ment in international concerns is the key to the company’s success.
“We’ve got terrific support from our customers because they love
what we do,” Dowel said confidently. Dowel also notes that the
company maintains a friendly work environment, and the employees
are motivated by the commitment and causes that Nature’s Organ-
ics honors. “Our employees are motivated by the same philoso-
phy. Everyone loves working here, [and] they love the environment.
They are all very positive in thinking [that] we’re doing things ev-
erybody else should do,” he said. Dowel is excited for his fam-
ily to carry on his legacy. His daughter heads the graphics depart-
ment and his son, Justin, is the managing director of the company.
“[Justin]’s a driving force behind the company as well, so he’s pick-
ing up where the old man left off,” Dowel said with genuine pride.
The company is also committed to using as many recycled and
environmentally safe materials as it can. Bioplastic, a compostable
packaging derived from cornstarch, acts as a Petro-plastic substi-
tute for bottling, labeling, and packaging products. “We call it the
Biotech Bottle, and it reduces CO2 emissions by more than 90 per-
cent when compared to conventional plastics,” Dowel explained. “A
driving force behind Nature’s Organics has a lot to do with trying
to help preserve the environment.” Their commitment to protecting
the environment is an important part of minimizing transportation
pollution as well; they design their packaging efficiently for freight-
ing so as to reduce the number of trips it takes to transport prod-
ucts. Nature’s Organics is also a member of Choose Cruelty Free,
a non-profit organization that accredits companies that do not test
14 THE SUIT MAGAZINE
on animals or sell products containing cruelty-derived ingredients.
In fact, Dowel said that the company does a lot of local work with
wildlife. And guess what? Nature’s Organics helps sponsor orga-
nizations that treat koalas and wombats suffering from Chlamydia.
The company has also given funds to the Sepilok Orangutan Reha-
bilitation Centre in Borneo, enabling them to employ a resident vet-
erinarian. With these funds, the Sepilok Orangutan Rehabilitation
Centre in Borneo can continue to care for endangered orangutans,
whose habitats in Indonesia are threatened by deforestation from
palm oil plantations, mining, and poaching. Nature’s Organics con-
stantly investigates and researches where their materials come from;
since the company uses palm oil, an increasingly popular ingredient,
they ensure to source their palm oil from places like Malaysia that
do not support deforestation. “Because we use some palm oil, or
coconut-based chemicals, it’s important that, wherever these materi-
als are sourced from, we’re not encroaching on habitats and wild-
life, and the orangutans are in an area where there’s some concern,”
Dowel explained further. “So we try to be responsible in solving
problems that are there [and] don’t accept chemical companies sup-
plying materials to us without having a consciousness about where
they come from.” Nature’s Organics’ commitment to the environ-
ment sets the standard for new companies emerging in the green age.
Nature’s Organics offers a huge range of products made with mate-
rials that come from renewable resources. Their hair care, skin care,
household cleaning, laundry, and bath and shower products are sold
at many Australian and international supermarket chains, including
Aldi. Even though manufacturing costs may be expensive, Nature’s
Organics always works to produce top quality items with about 25
percent less chemical substances. “We manufacture (using) a syner-
gistic concept where we optimize the chemicals’ performances, and
we use a lot less chemicals than would [be used] normally, but still
our products perform equally as well as any other brand,” Dowel said.
The fact that Nature’s Organics’ products are so safe for the environ-
ment is what makes them extremely unique, giving them a competi-
tive business advantage. Dowel talked about the severe droughts
Australia has suffered, and said that unlike most international brands,
Nature’s Organics’ products help water-conservation efforts when
used on gardens. Dowel said that his favorite product, however, is
the hair care line. “The whole [line] is derived from vegetables, [and]
there’s no petroleum,” he said. Because the products are made with
natural ingredients, they work with the environment, not against it.
It is truly amazing that a business this innovative and unique
grew out of a simple philosophy which Dowel carried his en-
tire life: “What you eat is what you are, and what you will be-
come.” With this in mind, Nature’s Organics proves that it is
possible to make a successful business out of natural sources.
“Nature knows best. We can’t do things contrary to what na-
ture intends,” Dowel said. “If we don’t eat the right food, we get
sick. If we don’t do the right things on the planet, the planet gets
sick. So it’s just about determining what works best with nature.”
 The pressing need to
Protect our Planet

ww.com/Oehoeboeroe

©iStockphoto.com/ChrisSteer
 EUROHOLD one of the most active M&A companies in Spain
EUROHOLD
SPAIN'S MERGER AND ACQUISITIONS GIANT
By: Andres R. Bodon
What do first range investment banks, private equity firm’s
auditors and lawyers all have in common? They are all part-
ners with Spain’s merger and acquisitions firm Eurohold, Inc.
Eurohold has earned a solid reputation in the corporate world
primarily focusing on the corporate development of smaller com-
panies, assisting them in the evaluation of their corporate plans, ul-
timately creating internal expansion, restructuring portfolio’s and
most importantly, helping companies to create a strategic business
audit and evaluation system for partnership companies. In its his-
tory, Eurohold has managed to place itself into a wide range of sec-
tors, with concentrations from as universal as food and beverage
products to as individualized as pharmaceutical and health products.
In March 2010, Eurohold assisted the document firm of Adocat
acquire the Bureau Veritas branch Docutec IDT. This acquisition
will aid Adocat in an area where it lacked where it came to docu-
mentation, scanning. “IDT is stronger than Adocat in scanned doc-
uments, so this acquisition will complete this line of business,”\
according to Eurohold. Providing services from multinationals to
law firms, the acquisition managed to reinforce the document man-
agement company’s ability in not only local but global markets.
Eurohold’s abilities to bolster companies and strengthen
their ability to produce, gain acquisitions and develop strate-
gic business plans for success are not limited to Spain. With a
rapidly growing global economy, Eurohold is to establish di-
rectly in France and has managed to gain partners in the Scan-
dinavian area, United Kingdom, Germany and Japan. Using
16 THE SUIT MAGAZINE
a standardized process, Eurohold seeks out large independent
companies, multinational corporations or financial institutions
that are willing to strategically make purchases or smaller com-
panies that are looking for growth capital or public flotation.
According to Eurohold, the process involves doing an analy-
sis of the company’s corporate strategy, strengths and weaknesses
All other logos and trade names are property of their respective owners.
and defining the company’s objective. The firm then makes an
evaluation that advises the company of the type of acquisitions
to make and the type of transaction. After defining the transac-
tion, Eurohold looks over market needs and opportunities to de-
termine what type of acquisition will best fit in with their client’s
objectives. Once memorandums are prepared, a search is done
for potential partners or target companies and confidential intro-
ductions and presentations of suitable companies, Eurohold takes
the lead in negotiations and provides due diligence support and
guidance through third party advising companies. Finally, Euro-
hold closes the deal and provides legal supervision throughout the
process including documenting Secrecy Agreements and Purchase
and Sale agreements. Part of Eurohold’s success has been that
once the deal is closed, however, they do not stop serving their cli-
ents. Afterward, Eurohold continues to do follow-up and provide
advisory services to the companies involved in the transaction.
Eurohold, was founded in 1989 as a Corporate finance con-
sulting company. The firm has spent the last 20 years be-
coming one of the most active M&A firms in Spain.
 Out with the Old, and in with the Nuclear
Uranium Energy Corp.
President Amir Adnani
By Rachel Cerrone
In an age where oil is king, a disaster like the Gulf Coast oil spill
has shaken the confidence of many once-loyal consumers. The
Gulf Coast catastrophe may be the last straw – the oil slick that
finally breaks the back of our dependence on fossil fuels; finding
new and efficient sources of energy to replace the “black-gold”
of the petroleum industry is the current focus of many energy de-
velopment companies. One such company, Texas-based Uranium
Energy Corp (UEC), is paving the way for a nuclear power al-
ternative through uranium exploration, development, and mining.
UEC is on the cutting edge of uranium development. They hope
to spark a revival in the uranium mining industry, which has been
dormant for almost 18 years, according to UEC president Amir
Adnani. After the Cold War ended and the arms race for nuclear
technology subsided, demand for uranium fell drastically. How-
ever, major concerns with today’s energy industries, including the
BP oil spill, have pushed nuclear power development back into
the spotlight. “There is definitely an inflection point here and
things are turning around, and there’s different catalysts that un-
derscore the importance of nuclear power, or the emergence and
the move towards nuclear power worldwide, including the latest
development with the oil spill off of the Gulf Coast,” Adnani ex-
18 THE SUIT MAGAZINE
plained. Adnani, a successful entrepreneur, started the company
in 2005 after learning of the promising developments nuclear en-
ergy had to offer. The company now controls one of the larg-
est uranium databases that detail the history of uranium explora-
tion in the US. Using this information, UEC targets properties
in the southwestern states that have “already been the subject of
significant exploration and development by senior energy com-
panies in the past,” according to their website. “We’re basically
putting together a lot of the historical pieces of what once used
to be a vibrant industry [there],” Adnani revealed. The compa-
ny’s knowledge of the history and geography of past and present
uranium mines has given them an edge over their competitors.
Adnani believes in nuclear power because of the immense ben-
efits it offers. Not only is nuclear power a clean, emissions-free
way of generating electricity, but it is also considered a “base load
power,” providing electricity at a constant and continuous rate for
about two years. “That base load power is key because it basically
demonstrates that you have a very reliable source of electricity
generation. One of the shortcomings of, let’s say, wind or solar
power, is that the reliability isn’t there because of the dependence
on Mother Nature,” Adnani explains. Nuclear power can also be
considered a “large-scale” source of power; today, nuclear power
is providing 20 percent of electricity in the US, even after its dor-
mant period. Because of this large-scale capability, domestic atten-
tion on nuclear power has been steadily increasing. The US nucle-
ar industry is already regarded as the highest worldwide standard
in terms of operating and safety track records, Adnani said, and
since the Three Mile Island accident in 1979, the US has tightened
their nuclear regulations in order to ensure safety and security.
Although nuclear spending is capital-intensive, the Obama
administration supports the development of nuclear power, and
earlier this year the federal government announced their sup-
All other logos and trade names are property of their respective owners.
port for new nuclear reactors through loan guarantees for nuclear
power plants. Adnani also told us that the new energy budget,
unveiled in February, has earmarked 50 billion dollars toward
constructing new nuclear reactors. With strong political back-
ing, the nuclear energy industry can stimulate the domestic
economy and create new job opportunities. “One nuclear reac-
tor is about a four billion dollar project; that’s four billion dollars
worth of engineering, worth construction, worth of procurement,”
Adnani explained. “And in companies like ours, the number
of people that we will employ will [stimulate] job creation.”
As an exporter of nuclear energy, the federal government has
recognized that the U.S. can certainly play an important part in
the global economy as well. Many countries are recognizing
the long-term potential of nuclear power and are pursuing the
development of nuclear technology. China has been extremely
active in expanding its nuclear capacity and has 24 nuclear reac-
tors under construction. This project stands as the largest nuclear
construction program worldwide. For China, that is only the be-
Hot spot: Uranium Energy Corp. plant in Hobson, Tex.

ginning. “[China’s] stated objectives are that by 2030, or over

the next 20 years, they want to have approximately 100 reactors
operating. Currently, they have 10 reactors operating,” Adnani
explained. “So that makes China very much a focal point for
growth in the nuclear industry.” India has also been active in pur-
suing nuclear energy development. After gaining access to the
global nuclear technology markets through the 123 Agreement,
enacted by the Bush administration, India is planning to construct
17 new reactors in the future. Even the United Arab Emirates,
an oil-rich country, plans to construct their first nuclear reactor in
Abu Dhabi, hoping to benefit from the cheap costs of generating
nuclear electricity. “It’s amazing if you think about it. Here’s
a country that is small and really doesn’t need to be building a
nuclear reactor, but they concluded it would be better for them
to build nuclear reactors for their own domestic electricity needs
because it’s cheaper,” he said. “And it would be more profitable
for them to continue to sell their oil and gas production overseas
to the Western world or consumers outside of the UAE because
they’ll make more money that way.” Europe also shows a posi-
tive attitude towards generating nuclear energy; Germany recently
reversed a decision to phase out their existing nuclear fleet, and
France generates 85 percent of its electricity through nuclear pow-
er. In all, Adnani details that 55 nuclear reactors are under con-
struction worldwide, and another 150 are being developed. The
demand for uranium is expected to increase by 46 percent over the
next decade, and prices will steadily increase as demand picks up.

This steady increase in demand provides a clear incentive for the
U.S. to become a chief exporter in uranium and nuclear energy.
Adnani’s company is growing with this demand, and UEC works
to further spread the knowledge of nuclear power’s potential.
“For little companies like ours, with having that kind of wind and
momentum behind our back, it’s important to really tell this story
to the media, and have the media be our aid to further educate and
raise awareness about the industry and its prospects,” Adnani said.
“Our [goal] now to be the newest uranium producer would give us a
leadership position in the industry in the U.S., and over the next 10
years the uranium mining industry, domestically, will be an industry
that many more people will know about and talk about.” “With the
UEC…” at the forefront of this movement, uranium development
companies of the future will have an excellent example to follow.

www.uraniumenergy.com

THE SUIT MAGAZINE 19

 DO YOU KNOW WHERE YOURS CAME FROM...

DO YOU KNOW WHERE YOURS CAME FROM...

All other logos and trade names are property of their respective owners.
 Fueling Rebel Wars and Blood Diamonds Forever
By Michelle Hackman
Suit Staff Writer
Countless murders have been committed behind the smuggling
of “Blood Diamonds,” in worn-torn countries where rebel bands fi-
nance their brutal conflicts in Africa, according to an Amnesty In-
ternational report. In 1991 to 2002, when the Revolutionary United
Front (RUF) took control of the diamond mines in an attempt to dis-
suade locals from supporting the government, angry rebels began
cutting off the limbs and body parts of hundreds of innocent men,
women and children in Sierra Leone. The figures are staggering:
Wars fueled by conflict diamonds have killed over 4 million people,
devastating countries and displacing millions in Angola, Sierra Le-
one, Democratic Republic of Congo, Liberia and the Ivory Coast.
That’s why in December 2000, the United Nations General Assem-
bly adopted, unanimously, a resolution on the role
of diamonds in fuelling conflict, revealing the link
between the illicit transaction of rough diamonds
and armed conflict. It is part of the overall strategy to
prevent and settle rebel clashes. The General Assem-
bly recognized that conflict diamonds are a crucial
factor in prolonging brutal wars in parts of Africa,
and underscored that legitimate diamonds contrib-
ute to prosperity and development elsewhere on
the continent. In Angola and Sierra Leone, conflict
diamonds continue to fund the rebel groups, the Na-
tional Union for the Total Independence of Angola
(UNITA) and the Revolutionary United Front (RUF).
They are acting in contravention of the international
community’s objectives of restoring peace in the two
countries. In July, The Guardian newspaper in the
United Kingdom reported that “Blood Diamonds”
smuggling has made its way even into Zimbabwe.
In fact, Hollywood has played a major role in
crushing the diamond smugglers. Four years ago,
the swirling controversy prompted the American
film industry to chronicle the brutality and horror of
diamond mining. “Blood Diamonds,” starring Leon-
ardo DiCaprio and released in 2006, made audiences
aware of the vicious killings that miners faced when
recovering the precious jewels. Today, the debate over the origins of
the Congolese mineral--Coltan---the new gold standard, a precious
stone primarily used in mobile-phones---has reached the forefront of
American technology, striking at the booming gold mine of the Silicon
Valley, grabbing the attention of countless companies eager to invest.
Conflict minerals, as they are now known, derive their name from
the armed militias and human rights violations that fuel their ex-
cavation in the war-torn eastern provinces of the Democratic Re-
public of Congo. Control of the mines in which these reserves
are located – which are essential to the production of electronic
devices such as cell phones and laptops – have themselves be-
come a point of contention in that region. Those who control the
mines are enabled to further sponsor violence that has thus far
claimed over 5 million lives and brutalized countless more women.
The bloodshed over these raw materials has caused uproar among hu-
man rights activists, who have launched an aggressive campaign called
the “Enough Project,” against such tech giants as Apple, Hewlett-Pack-
ard, and Intel to decry the use of tainted materials in their products.
The efforts of protest group have produced a Hollywood star-stud-
ded spoof on the famous “I’m a Mac/I’m a PC” commercials that
suggest both computers thrive off of conflict minerals. Another
protest sponsored by Enough, at the June 18th opening of a Wash-
ington, D.C. Apple store, drove the message home to employees
and consumers clamoring to pick up the latest gadgets. Lisa Shan-
non, founder of the organization Run for Congo Women, spear-
headed the protest and galvanized supporters to brandish a sign
obstructing the window display, reading “Guarantee conflict-free.”
After receiving an e-mail from a concerned customer, Apple CEO Steve
Jobs responded that his company strives to avoid the use of conflict min-
erals. Still, “there is no way for them [Apple’s suppliers] to be sure,”
he added, “Until someone invents a way to chemically trace minerals
from the source mine, it’s a very difficult problem.”
In addition, Hewlett-Packard has launched a cam-
paign to ensure that the suppliers from which it
purchases gold, tantalum, tin, and tungsten are
cleansed of their ties to the sparring that is ravag-
ing the eastern region of the Democratic Repub-
lic of Congo. This was a difficult step for HP,
but in line with its initial pledge made over ten
years ago to ensure that its partners maintain cer-
tain environmental and humanitarian standards.
The U.S. government added to this tumult in July
when, as a part of its massive Wall Street reform leg-
islation, it required the manufacturers of electronics
to state the presence of conflict minerals within their
products. Companies who purchase gold, tantalum,
tin, or tungsten are required to conduct audits on
the mines from which those minerals originated.
Companies who find that none of their materials can
be traced to the violence in the Congo are permit-
ted to label their products “conflict mineral-free.”
The aim of such a law is to divert money that funds
homegrown armies and their weaponry, hopefully
slowing the pace of the war. Hewlett-Packard has
already come out in support of the regulation, claim-
ing “we believe this provision will help provide
much-needed transparency in companies’ supply chains, reduce the
purchase and use of conflict minerals known to fund the ongoing armed
conflict in the eastern Democratic Republic of the Congo, and thus
help reduce some of the factors that have contributed to the civil war
there.” Apple has not released any statement regarding the new law.
Still, critics of the new law fear that it will deprive poor Con-
golese people of their incomes, leaving them in bleaker cir-
cumstances than those seen even today. The stigma behind
the Congolese mines could spur companies to take their busi-
ness elsewhere, rather than fishing out mines devoid of conflict.
As New York Times columnist Nicholas Kristof put it succinctly in a
June 26th blog, “In the end, companies dealing in Congolese tin and
tantalum want to keep that business — and so there will be added
pressure for more peaceful mining in ways that don’t enrich militias,”
Kristof added, “After all, the mining itself can be a source of income
for impoverished Congolese, and it’s good if our phones have Congo-
lese minerals — as long as the minerals aren’t buying guns for thugs.”
THE SUIT MAGAZINE 21

Fernando Lopes Santos
By Michelle Hackman
Over the years, Fernando Santos has earned his wings as an
airline pilot, flying to countless countries with major internation-
al airlines. After garnering valuable contacts, he later launched
a profitable airlines consultant firm. Today, Santos has ventured
into a new business ---B.C. Investments--- where he does busi-
ness in various Countries, like Republic of Congo. Santos said as
a business consultant he monitors regulatory policy in the region
to “makes sure that the market is open and safe to international
investments”.
“Some of my advisors are well-known people on the economic
and international stages,” Santos said. “I talk to a lot of people
around the world, in order for me to provide business intelligence
to all my clients.”
Through his extensive research, Santos said he has gained the
ability to do business with many different countries. For example,
Santos said, Venezuela is a gold mine, but you need professional
help and people that know the business and the country from in-
side: “Whatever you do there,” Santos added warily, “You have
to be careful that you first have the approval”. On the other hand,
he said, there isn’t enough emphasis placed on the viability of An-
gola, “where business is now booming in almost every industry,
from food, health to education to infrastructure.”
There are, of course, some trends that Santos said he sees across
the globe. In developing countries such as Brazil, China, and In-
dia, he advises businesses to provide only goods that are neces-
sary for living. “People are working to build their lives and their
nations, and these populations are more likely to purchase houses,
furniture, and refrigerators than they will i Phones.” In the same
22 THE SUIT MAGAZINE
Fernando Santos Has Earned His Wings as
Pilot and Business Entrepreneur
respect, he added, “many vital services are still needed – such as
education and health care. Products and services for the rich are
also profitable market and will always continue to grow! And, if
any of these businesses attempt to operate without a space on the
Internet, they are just not in the business.”
“Globalization is good,” Santos said, but as the price of oil
continues to rise, products that are coming from the other side of
the world become too expensive.
Earning his degree from Universidade Lusófona de Humani-
dades e Tecnologias with a degree in Aeronautical Science, Santos
now flies 4-5 international flights a month out of Lisbon with TAP
International Airlines. Santos said he uses his time spent abroad
to forge contacts across the globe and observe business trends
– information that he gathers for the international branch of his
consulting service, Simbolo De Elegancia. As his travel schedule
becomes evident, Santos plans meetings with these associates and
reaches out to others who are interested in his work. Each month,
Santos additionally gathers is partners in Lisbon to provide them
a frequent forum to discuss new developments in various interna-
tional markets.
According to Santos’s basic business model, a truly global in-
dustry can only emerge if it offers a vital good or service. He said
he regards “Bio-energy as such an industry – meaning that though
oil is still available and will be available for a time to come, its
extraction has grown so costly and harmful that an alternative
has quietly become necessary. The only factor that stands in the
way of this blossoming industry are the governments and inter-
est groups who stand to lose if the oil industry is even partially
abandoned,” he said. Santos said he envisions a beacon of hope
particularly in the United States, “where he recognizes the work
that President Barack Obama has done to turn the BP oil spill in
the Gulf of Mexico into an instrument that will create more green
All other logos and trade names are property of their respective owners.
technology.”
Despite the challenges, Santos said he advises businesses
to invest in such green technologies as “innovative car batteries
and greener materials for constructing air planes.” Santos said
that Portugal, is one of the “world’s largest producers of cork – a
material useful in building lighter and sturdier air planes. Energy,
itself, is also harvested keeping sustainability in mind: many Por-
tuguese investors grow vegetables to create biodiesel fuel; others
own wind and solar farms. Technology is also being developed
inside the country that will capture the energy created by waves.”
Santos said he still loves flying. It gives him his only moments
of peace and solitude – the only time he truly has to think. “The
future is going to tell me what I need to do – is it flying, is it con-
sulting?” he said. “I don’t know. I only know that it can’t be both
forever.”
Fernando Lopes Santos
Tel: + 351 91 976 57 88
Email: fernandolopessantos@gmail.com
 Frits Ypenburg CEO: Has Tools of Trade in Mining Industry
By Ingi Drab
Suit Staff Writer
The sun heavily beats down on their brow.
Everyday thousands and thousands of dia-
mond and coal diggers toil away in the mines,
tunneling for those precious commodities,
always lumbering in the Sub-Saharan heat,
working for long hours sifting through
the dirt in the diamond and coal industry.
Enter Frits Ypenburg, President of Sad-
fy Systems Company, a South African
based-firm that utilizes a wide array of
professionals. They develop and produce
equipment essential to miners at several
sites in South Africa. Today, the workers
are grateful for SCADA, the company’s
high-tech gadget which provides a te-
lemetry system-- an underground instru-
ment used to help monitor ventilation for
South African miners. Ypenburg develops,
patents and produces life-saving equip-
ment for the human beings in those mines.
“My system is different, we use a bar, and
when air flows over the bar, it creates vorti-
ces,” he said, “For example, in a river there
a few business contacts. He marketed his
company’s revolutionary air-flow system,
SCADA---the underground airflow device
for miners—showcasing his ventilation de-
vices. A savvy businessman doing well dur-
ing a tough economic down-turn is hard to
find nowadays. Ypenburg made his money,
but he is grateful, “thank you”, he said.
He said he has ambitious dreams about
expanding the business in order to provide
more mining equipment in countless mines
throughout the world. “I have received good
offers to mingle my business with a larger cor-
poration,” he added, “I will definitely open
up my options to expanding my business.”
Ypenburg cut his teeth in the corporate world
some forty-seven years ago. He’s an old
warhorse. Before launching his own busi-
ness he worked as a technical officer at Sci-
entific Research Institute for nearly twenty-
two years. In 1965, he worked as a Quality
Supervisor for Philips AG Switzerland. “I
started my career in Switzerland, where I
was involved in quality research on compo-
nents and instruments at Philips,” he said. “I
spent a number of years in defense research,
performing tests on guided missiles. And
then I spent several years conducting build-
ing research and environmental research
on large infrastructures and buildings.”
are pillars that cause the water to curl down-
stream. Air works exactly the same way; I His career has come full circle. A turn-
look at those vortices that depend on wind ing point for Ypenburg, he said, “was when
speed,” he added, “It’s quite tricky, but I I started to study the environmental impact
have experience in the field. My instrument of cooling efficiency of large cooling tow-
ers used in electrical power stations,” he
is very accurate regardless of air flow or how
much water or dust can be found in the air.” added. “It was then that I got involved in
repairs for underground instrument min-
The underground instrument deter- ing.” Later, he entered the business world
mines whether enough air flows through with a brilliant venture: to market his vor-
the ventilation systems, making it vital tex airflow meters in South African mines.
for human life to survive in the mines.
He told us that solid-state airflow sensors The rest is history. At the moment, Sad-
are often of the “hot wire” type. A wire is fy System Company plans to maintain its
heated by an electric current, the airspeed strong position in the industry, while it ex-
cools it down which is than translated into plores expansion. “I plan to sell more in-
airspeed. This method is dependent on the struments,” he said, “Our company targets
mass of the air and can give wrong readings. customers in the mining sector, particularly
people who are mining minerals.” And it is
He’s a maverick business entrepreneur the unique mixture of his talents which has
who has earned his suit in the corporate made the success of Sadfy possible. “No-
world. Ypenburg said that in June his body in the world measures the airflow the
company attended the 13th Mine Ventila- way we do,” Ypenburg added, “There aren’t
tion Symposium hosted by MIRARCO at many people in the world who could run
Laurentian University, and garnered quite this business…it’s a complicated business.”
THE SUIT MAGAZINE 23
 Australian Nuclear Association
“Nuclear Power: What the Future Holds for the Planet”

The Suit interviewed Dr. Clarence Hardy for the April 2010 issue, ● National pride and political strength of being in the “Nuclear
asking for his views on the general use of nuclear energy as well as Power Club”.
Australia’s role in the world nuclear industry. Dr. Hardy told The
Suit that the peaceful uses of nuclear energy are increasing world- The United Arab Emirates took a major step forward in
wide, and that nuclear power is a mature, economic and safe tech- 2010 by signing a contract with a group of South Korean com-
nology. Nuclear power technology provides base-load electricity panies to supply four Korean-designed nuclear power plants
with very low emissions of greenhouse gases. While Australia does at a total cost of US$20B. These will each have a nominal ca-
not currently have a nuclear power station, Dr. Hardy believes that pacity of 1,400 MWe. The site chosen is at Braka, on the coast
Australia has made major contribution to greenhouse gas reduc- about 150km from Dubai. The first is expected to be operat-
tion by supplying uranium to other energy hungry countries. This ing in 2017 and all four by 2020. This nuclear power park will
enabled Australia to help reduce environmentally harmful emis- add over 5,000MWe to the present grid capacity of 18GWe
sions. For this edition, we asked Dr Hardy to elaborate on the latest which is currently supplied by gas-powered stations. The elec-
developments are in the nuclear energy field. Dr. Hardy chose the tricity demand is estimated to increase by 5-7% per year.
topic of the recent Middle Eastern conversion to nuclear power.
Egypt has also embarked on a nuclear power program. It has an
Nuclear Power in the Middle East: Why, Who, Where and How? installed electrical capacity of 18.5GWe supplied 16% by oil,
In the last six months, several countries in the Middle East 72% by gas and 11% by hydro, and an estimated increase of de-
have been moving rapidly to construct nuclear power plants. mand of 7% per year. .It has limited oil and gas resources com-
Although these countries are generally considered to be rich in pared with the UAE or Saudi Arabia. It signed an agreement in
oil and gas resources, this has proven to be untrue. So why are 2008 with Russia to assist in building a 1,000MWE nuclear plant
these countries now converting to nuclear power? Dr. Hardy be- at al-Dabaa,. It also signed a US$160M contract with the inter-
lieves the reasons include: national company Worley Parsons based in Sydney to assist in
planning its nuclear program. It expects its first nuclear power
● The opportunity to sell oil and gas on world markets at in- plant to operate in 2017 and has initial plans for four other plants.
creasing prices for hard currency;
● A willingness to reduce their carbon emissions by using Iran has a Russian-designed nuclear power plant nearing completion
nuclear power (as well as investing in the renewable of wind and at Busheyr on the Persian Gulf after many years of stops and starts
solar); in its construction. It expects it to be operating by 2011. It currently
● The potential reduction in revenue as oil and gas resources are has an electrical capacity of 31GWe supplied 72% by gas. Iran has
depleted or as overseas countries reduce their demand; 11% of the world’s oil reserves and 16% of the world’s gas reserves.
● Claims that electricity from nuclear power is cheaper than
electricity from oil and gas; Turkey, Jordan, Iraq and Syria are also assessing their options to
● A need to reduce oil and gas imports in some Middle East provide the increasing amounts of electricity need by their devel-
countries nor rich in these resources; oping populations and they have limited resources of oil and gas.
● A need to diversify energy resources and provide greater long- Several overseas vendors of nuclear technology and services are
term energy security; and beating a path to their doors in the hope of securing new contracts.

The final conclusion is that several Middle East countries are

All other logos and trade names are property of their respective owners.
rapidly investing in nuclear power for some or all of the rea-
sons discussed above. Besides the need to produce the elec-
tricity the countries’ populations require, these Middle East-
ern countries are also interested in using part of the waste heat
from these plants for desalination. This desalination process
would be used to supply their increasing needs for water. Pow-
er, water and food production will be their priorities in the near
future, and nuclear power can contribute to all of these needs.

Dr Hardy is currently the Secretary of the Australian Nuclear Asso-

ciation and Immediate Past-President of the Pacific Nuclear Council
which represents over 60,000 nuclear professionals in the Pacific re-
gion. He has two doctorates and had a distinguished career for over 30
years in three national nuclear laboratories in the UK, USA and Aus-
tralia. He is the Managing Director of a consulting company in Syd-
ney and a director of two other companies in the nuclear field. He has
published over 100 technical papers and two books on nuclear energy.
 Building A Greener Community
The U.S. Green Building Council (US-
GBC), partnering with the Congress for the
New Urbanism and the Natural Resources
Defense Council, has developed a new
green rating system called Leadership in
Energy and Environmental Design (LEED)
for Neighborhood Development. The US-
GBC’s press release on the project calls this
move a “benchmark for green neighbor-
hood design,” saying it will “integrat[e] the
principles of smart growth, new urbanism
and green building and benefi[t] communi-
ties by reducing urban sprawl, increasing
transportation choice and decreasing auto-
mobile dependence, encouraging healthy
living, and protecting threatened species.”
The LEED for Neighborhood Develop-
ment rating system, created by the USGBC
in 2000, is a groundbreaking concept. All
seven of the USGBC’s rating systems are
based on single building projects, but the
LEED for Neighborhood Development
project is the first system that incorporates
the fundamental and environmental con-
cerns of a community. Marie Coleman, the
Communications Associate for USGBC,
said that this is the only rating system, to
her knowledge, that has been designed
for communities and caters to the specific
needs of an entire neighborhood. “It’s
very different than our other rating sys-
tems because the other commercial rating
systems are based on how a single build-
ing performs, how it functions, or how it’s
designed,” Coleman stated, “whereas the
neighborhood rating system takes into ac-
count certainly the building aspect, but also
the transportation and infrastructure in a
community, proximity to public transporta-
tion, goods, services, and other amenities.”
LEED’s rating system is on a 110-point
scale. Coleman explained that this LEED
project, like the others, has to achieve a
minimum number of points within specific
By Rachel Cerrone
environmental credit categories in order
to become certified. The categories in the
LEED for Neighborhood Development
rating system, however, differ from cat-
egories normally utilized by the USGBC.
The first category, “smart location and
linkages,” covers the location of the devel-
opment in terms of its proximity to other
neighborhoods and amenities. “The most
green and sustainable way to go about
this would be to be located in and around
an existing community that has amenities
nearby,” Coleman stated. “But certainly
there are areas that have not been devel-
oped, and so this would be an opportunity
for developers to use the rating system.”
The second category, “neighborhood
pattern and design,” deals with the layout
of the neighborhood. Coleman illustrated
this concept with specific examples, saying
that city centers, residential and commer-
cial facilities, trees, schools, and walkable
streets were all part of the neighborhood’s
design and function. The focus, accord-
ing to Coleman, is how people who live
within the community will be able to in-
teract with that community’s resources.
The final category, “green infrastructure
and buildings,” is concerned with naviga-
tion within the community, as well as the
environmental efficiency of the commu-
nity’s facilities. This category requires
that there must be at least one Green-
certified building within the neighbor-
hood. Coleman stressed that energy and
water efficiency, in terms of infrastruc-
ture, are a top concern as well. have really moved forward with embracing
By implementing these three categorical
standards within the rating system, the US-
GBC hopes to achieve certain goals and in-
still a more environmentally aware attitude
within community living. Coleman said
that one of the main concerns of the project
was to reduce environmental issues, like
automobile dependence, that occur with
“urban sprawl,” or the idea of building out-
ward from a central city or neighborhood.
“LEED for Neighborhood Development
certainly wants to help mitigate [sprawl]
by creating communities that have all the
amenities that you need to get to, and the
idea is that hopefully you don’t have to
drive to get to those places.” Coleman
feels that access to public transportation,
interconnectivity of the community, and
close proximity between homes and local
facilities that provide jobs and resources
will create an economically thriving, re-
sourceful, and sustainable neighborhood.
In terms of maintaining an environment-
friendly community, Coleman sees true
potential in certain developing technolo-
gies. Coleman illustrates her point with
the example of storm water management,
or being able to capture and reuse rain or
storm water instead of using the municipal
water supply to water landscapes, which
could potentially conserve the water sup-
ply and utilize natural resources in a smart
way. Another example she cited was a
shuttle or other source of public transpor-
tation to help people get to and from out-
lying communities, which would further
decrease dependence on automobile use.
Coleman hopes the USGBC’s newest
LEED project contributes to the lasting ef-
fects the Green revolution has presented.
“It’s been astounding to see over the last
couple of years how every day Americans
environmentalism,” she stated. “We’d love
to see other organizations embrace this and
develop new ways to continue being green,
sustainable, and taking into consideration
the larger impacts of our community.”
THE SUIT MAGAZINE 25
©SXC.hu/Brad Stoney
All other logos and trade names are property of their respective owners.
 Australia’s Orangutan Rehabilitation Centre
Dr. Cecilia update June 2010
As part of Orangutan Appeal UKs’ ongoing efforts and
long term commitment to provide practical help and sup-
port to the Sepilok Orangutan Rehabilitation Centre in Bor-
neo, we have funded the placement of a resident Malay-
sian vet at the Centre, to care for the orphaned orangutans.
Dr. Cecilia started working for the appeal after she graduated
the University of Malaysia and has been very busy attending
to the orphaned, rescued and ex captive orangutans at the Cen-
tre as they progress through the rehabilitation process. Dr. Ce-
cilia had no previous experience of working with orangutans,
and therefore this has been a challenging learning experience
for her. However the benefits have been many and great, not
only in terms of Dr. Cecilias development, but to the numer-
ous orangutans who have needed medical care and attention.
Dr. Cecilias first challenge was to save the life of a young orang-
utan who arrived at the Centre after the Wildlife department re-
ceived a report that a baby orangutan was being kept as a pet by
a guard on a palm oil estate in Pintasan. At first it was thought
this tiny male orangutan was only a few months old because he
was so small, but after his initial health check Dr. Cecilia found
he already had teeth which showed he was much older. She also
found him to be extremely malnourished, dehydrated and anae-
mic. Dr. Cecilia immediately placed him in the Intensive Care
unit, where he was cared for and monitored 24 hours a day.
Shortly after the babys arrival Dr. Cecilia noticed he was hav-
ing difficulty breathing, so she immediately arranged for oxygen
to be administered and set up a drip feed to help re-hydrate him.
During these first weeks it was touch and go whether this tiny
orangutan would pull through, but Dr. Cecilia ensured that he re-
ceived round the clock care with staff taking it in turns to help
him sit up and drink his milk, and his condition was monitored
every hour. Gradually he regained his appetite and his breath-
ing improved. The staff were so delighted that he was recover-
ing they named him Ceria, the Malay word for ‘very happy’ .
We are delighted to say that Ceria is now a very cheeky healthy little
boy weighing nearly 13kg, and climbing and learning fast, and that this
is thanks to Dr Cecilias quick thinking and conscientious attention.
In addition to Dr. Cecilias on site duties at the Centre, ev-
ery month she travels to the Tabin reserve, over 7 hours drive
away to check on the health of the rehabilitated orang-utans
who have been released to enjoy a life of freedom in the forest.
During one of her first routine visits to carry out health checks
on four released orang-utans - Brock, Toby, Tompong and Suzanna
- Dr. Cecilia discovered Brock was having difficulty climbing and
foraging for food. Dr. Cecilia arranged for Brock to be returned to
the clinic at Sepilok and to be taken to the local hospital for X-rays.
Brock’s X-rays showed that his leg was in fact fractured! Dr. Cecilia
set his leg and encased it in plaster whilst the healing process begin.
On another visit to Tabin it was Tompong who was found to be
unwell. Tompong, a 7 year old female, looked unhappy and on
closer inspection was found to have lost weight and be very weak.
Again Dr. Cecilia acted quickly, and had Tompong carried out of
the reserve by one of the research assistants and taken to Sepilok
for a thorough health check. Dr. Cecilia put Tompong on a special
weight gain programme to build up her strength and it was not
long before she was fit and well enough to return to Tabin, and
rejoin her best friend Brock who was again living free in the forest!
Dr. Cecilia has continued to expand her skill and experi-
ence, and was tested again with another emergency when one
of the older orangutans at the Centre, Austin began to show
symptoms of a very serious illness for orangutans, meliodo-
sis. The bacteria which cause this illness lives and thrives in
the humid conditions and wet soil of the forest. Once infect-
ed an orangutan can become very sick very quickly, and may
even die if not treated in time. This condition causes abscesses
on the internal organs, but can be treated if recognised in time.
Dr. Cecila took blood tests from Austin which con-
firmed the condition and was able to administer the anti-
biotics and medicine he needed before his condition dete-
riorated any further. Fortunately, because Dr. Cecilia had
recognised the symptoms promptly, he slowly began to recover!
Dr. Cecilia has also been busy setting up a system of weekly moni-
toring of the babies who live in the nursery at the Centre. They are
weighed and checked for temperature and diarrhoea and any other
signs of ill health they may display. Each month they are tested for
malaria as this is a very serious disease for them, which again can kill.
Sepilok would not be able to care for these infants and make such a
good job of rehabilitating them if it were not for the dedicated staff
at the Centre and Dr. Cecilia is certainly proving to be a huge asset.
It will be interesting to hear what Dr. Cecilia encounters
over the next few months and we will keep you informed.
THE SUIT MAGAZINE 27
 Belgium Ambassador: Phillipe Guillaume A World Diplomat
Belgium Diplomat Phillipe Guillaume is
one of the original gray hairs of the Cold
War era. As a diplomat he has seen his fair
share of presidents, politicians and dicta-
tors during countless international calami-
ties. He’s even rubbed elbows with Lib-
yan leader Colonel Muammar Khadafi.
Looking back at history, Guillaume said
he remembers the year of 1968, when
the Russian invasion of Czechoslovakia
took place. That incident eventually led
to the demise of Prague Spring, a period
of political liberation for the Czech Re-
public which influenced the formation
of the European Union. Later, Guillame
played a part in the international intrigues
related to the world’s oil supplies. At
one point in his career he represented
the Belgian government in negotiations
with Khadafi regarding the building of a
nuclear power in Libya. Guilluame has
always employed his ambassadorial skills
to foster a safer, more productive world.
In 1986, when Khadafi emerged on the
world stage as the powerful leader of a
small oil-producing nation, the Middle
Eastern ruler had distinct plans of build-
ing nuclear reactors in Libya. It was time
for the Belgian envoy to help quell the
tensions. “Kaddafi asked the Russians to
build the nuclear reactors, who in turn
asked a Belgium firm to do the job,” the
emissary said recalling his encounter with
Khadafi. “Libya planned to buy a power
station from the Soviet Union, but, dis-
satisfied with the technology involved,
28 THE SUIT MAGAZINE
Erwin Kantor
Gary Stevens
Suit Staff Writers
negotiated with the Belgian firm of Bel-
gonucleaire to take over the engineering
contract and supply much of the needed
equipment. So we worked out a strong
new economic agreement with Kaddafi.
To insure the political risk we planned
a six-part project [which] would ensure
that Kaddafi would abide by the agree-
ment and, if necessary, we could be able
to control the development and create
stability.” But the Belgian government
pulled out at the last minute and Kha-
dafi’s plans to build the nuclear reactor
were ended. Guilluame said, “Furious,
Kaddafi opened so-called agricultural
plants in the Congo, Rwanda and Burun-
di, which aired anti-Belgian feelings.”
The arc of Guillaume’s career is an in-
teresting one to ponder. Guillaume said
he was born in China in 1934, during the
time when Beijing had been occupied by
the Japanese. “My father became a diplo-
mat after World War I, in 1918. He was
the Belgian ambassador in Paris in 1944
and we followed”, he said. Reminisc-
ing further he said, “As a young chap
I remember the first satellite launched
into outer space, the Russian Sputnik.”
Then Guillaume’s life took a dramatic
turn, the first of many, when he attended
the Brussels International World’s fair,
in 1958. After going to law school, he
worked for the Ministry of Foreign Af-
fairs in Belgium and was then given the
opportunity of a lifetime to work with
The North Atlantic Treaty Organiza-
©iStockphoto.com/Antonio
tion. “I jumped all over it,” he said. Im-
mediately, Guillaume began working with
NATO and helped to tackle the problems
which arose during the fight for independence
in the Congo, quite an auspicious debut.
Guillaume’s career has chronicled the tra-
vails of the Cold War and its aftermath.
During his tenure the Soviet Union be-
gan to slip. “It was a domino effect; coun-
tries from Poland to Romania were try-
ing to follow the Russians and Germans.
Then they tried to join the western world as
the eastern world became weak,” he said.
One of the most dangerous, and diplomati-
cally sensitive events that Guillaume had to
deal with exploded onto the world’s con-
sciousness when, in 68’, Czechoslovakians
found their country occupied by 500,000 War-
saw Pact troops. The Russian officials feared
All other logos and trade names are property of their respective owners.
that the Czechoslovak Communist Party’s
embrace of democratic reforms would infect
the rest of the Soviet sphere. The invasion put
an end to the Prague Spring, a brief season of
political and cultural freedom, as the attempt
to blend communism and democracy failed.
Guillaume, the indefatigable diplomat, was
sent to Warsaw, Poland where he began work-
ing with government officials from West Ger-
many and Poland. “I had good relations with
the communist Poles,” he said. “It was not an
easy task, [but] I knew the ins and outs of their
government.” Despite Russian reluctance,
Guillaume helped to forge an agreement be-
tween the two bitterly opposed countries.
Then in the 1970’s economics became Guil-
laume’s focal point. Western economies,
especially the US, were facing problems.
 In 1971, the balance of payment deficit hit a record $29.6 billion in
the US. In August, 1971 President Nixon imposed a 90-day freeze on
wages and prices, suspended the convertibility of dollars into gold,
and imposed a 10% surcharge on some imports. He noted that these
were radical actions. During this time period, Guilluame said, “The
French had begun to reassess their place in Europe. They did not feel
happy with the Treaty of Rome, creating the supranational European
Union, and tried to destabilize it by proposing to the Belgians and the
other members of the European Union an intergovernmental Union
for foreign policy. This notion of foreign policy was very large and
included traditional international policy, but also the problems of
the relations between the European currencies and the dollar/yen.
In the end the French were not happy when the British stepped in and
took over the market.”
The 70’s also saw the emergence of Crude Oil, the world’s economic
blood supply, as a driving force in world politics. And it was inevitable
that a consummate professional like Guillaume would eventually be-
come involved. In 1974 the British began oil negotiations with Rezā
Shāh Pahlavi of Iran. Reza Shah Pahlavi, also known for many Iranian
nationalist achievements, was considered the father of modern Iran.
He was the Shah of the Imperial State of Iran. Sitting on top of a sig-
nificant percentage of the world’s supply of crude oil, the British were
looking for a piece of the pie, along with France and Italy. Italy was de-
clined. The British College was trying to establish a policy agreement
with the Shah in order to buy oil and support all of Europe. Guillaume
said, “When I was in Tehran, the Iranians were thinking about selling
their gas. The amount of gas extracted with the oil amounted to 1/3 of
European needs. We proposed different methods of transport but none
went through. We were also interested in the development of nuclear
plants (Iran was helped by the USA in nuclear research). But the fiasco
of the direct oil deal between the Iranian and Belgian governments did
not help.” And at the same time, political events in Iran were taking
a turn for the worse. The Shah was overthrown, there was the tak-
ing of American hostages, and an oil embargo was placed on Iran.
During that time the Belgians were negotiating with the Algerians,
Guillaume said, regarding a liquid gas and transport policy. Belgium
wanted to create a pipe-line that ran through Turkey, Romania, Bul-
garia and Austria and would deliver oil to Europe, but that idea was
short lived. “Belgium then contacted Russia for oil because Russia
was buying oil from the Middle East, but that was too complicated,”
he said. “The deal with the Soviet Union was that Iran would send
gas to the Soviet Union and the Soviet Union would then sell the same
amount to Belgium. This deal made transport easier because there was
no direct physical link but an agreement between Belgium, the Soviet
Union and Iran.” Complicated indeed. But in time, the Iranian “crisis”
eased, or at least that was the spin, and the oil embargo was lifted in
March, 1974 after negotiations at the Washington Oil Summit. The
effects of the energy crisis, however, lingered on throughout the 1970s.
Phillipe Guillaume has lived a life that has involved a ser-
vice to others. Going where his talents were needed, and best uti-
lized, he has taken part in some of the most important events of
our time. We need responsible diplomats such as Guillaume in or-
der to handle the increasingly dangerous intricacies of interna-
tional relations as we move forward into the twenty-first century.
Dhaka Awakens and Rises
in the Age of Aquarius
By Meah Mostafiz
Bangladesh declared a national day of mourning on the 5th
of June in remembrance of the more than 100 people who lost
their lives in a Dhaka blaze just the day before. Like ourselves,
other people around the world are asking the question: “Has
Dhaka become a death trap for our 15 million people?” For
years Dhaka has grabbed news headlines describing dire num-
bers of deadly road accidents, building collapses and fires pro-
voking The Economist Intelligence Unit to list Dhaka as the
second least livable city in the world. Experts say there may
be no alternative to saving lives from such recurring devasta-
tion except to totally rebuild our disintegrating infrastructure.
With every passing year, Dhaka’s population increases by an-
other 400,000 people as reported by the World Bank and an
estimated 73% of these are migrants from rural areas. Accord-
ing to the population division of the United Nations, Dhaka
is projected to have 22 million people by 2025 to become the
world’s fourth largest city with expanding slum areas of seri-
ous human misery in the midst of law and order problems.
The city has turned into a dangerous urban jungle where mis-
management of utilities, improper handling of drainage and solid
wastes, vulnerable transportation and traffic systems, completely
unplanned housing and construction, and many other problems
make the capital uninhabitable, dirtier and increasingly unhealthy
day by day. Chronic inaccessibility to water, gas and electricity
brings tempestuous troubles in urban living and strains the creative
potential of our economy in an atmosphere of stagnant air pollu-
tion, heavy dust, industrial smoke and obnoxious gas emissions.
Dhaka’s traffic congestion reaches nightmare proportions for urban
dwellers citywide during all working hours day and night. Such
conditions discourage incentives for domestic and foreign invest-
ment and pose a serious threat to the country's ambitious growth.
The volunteer organization “We Demand Safe Roads” reported the
appalling traffic terror of 554 deaths in 2009 and already 131 deaths
by road accidents have occurred this year from January to April.
Informal talks and polls conducted among cross-sections of lo-
cal citizens produce collectively constructive suggestions for
short term and long term strategies. One touted viable solution
to Dhaka’s transportation madness is simply an expansive inte-
grated mass transit system that carries large numbers of people
in an organized fashion incorporating trains, buses and water-
based vehicles. As long as our urban transportation contin-
ues to be reliant mostly on hordes of tiny insect like rickshaws
and a sea of private vehicles squeezing for space between er-
ratic buses, there will be no cure for the curse of congestion.
A system of commuter trains should emanate like spokes in a wheel
to connect Dhaka and its far regions. People should be able to live
in distant towns and suburbs and yet commute to Dhaka in less than
an hour without being trapped in traffic congestion. In European
cities, such as Stockholm and Amsterdam for instance, commut-
THE SUIT MAGAZINE 29
 ers travel to offices from vast distances in remarkably short times.
From Halonda, the most eastern suburb of the city of Stock-
holm, one can travel to a central station within 45 minutes. The
Japanese system of urban transportation by rail with its medium-
range, high-speed railway network, is a model for all to adopt
as well as the rail-oriented strategies of Singapore, South Ko-
rea, Malaysia, and Taiwan. A large, rapidly growing city like
Dhaka with a limited supply of urban land and high population
density requires mass rail transit for long-term sustainability.
European and American cities emphasize networks of people-friend-
ly footpaths, bicycle paths, and crosswalks which require motorized
vehicles to yield to pedestrians in a courteous safe manner. To con-
struct and enforce such a system would not only help Dhaka reduce
accidents between people and motorized vehicles, but would also
enhance the quality of life fostered by democratic common courte-
sies of fundamental humanitarian ideals. Presently, most people in
Dhaka demonstrate no such conception of the culture of courtesy,
but American and European traffic habits in particular have shown
that “courtesy is contagious.” When any driver or pedestrian de-
fers an act of courtesy to a fellow driver or pedestrian, the person
receiving the act of courtesy is inclined to show the same attitude
when encountering the next person in traffic. Look back into world
traffic history along with present day attitudes not only in America
and Europe, but also in other Asian countries to find how effective
the promotion of a culture of walking, cycling and courtesy is. Re-
cently, in most Chinese cities, 50-90 per cent of vehicular-passen-
ger movements were by bicycle, and cycling remains common in
small cities and the countryside of China. Until recently in India,
there were about 25 times as many bicycles as motor vehicles. In
medium-sized cities in Japan, Germany and the Netherlands, 40-60
per cent of all trips are made by walking or cycling, and govern-
ments in many cities, including Copenhagen, Paris, and London are
working hard to increase the percentage of trips made by bicycle.
Some experts contend that simple decentralization of Dhaka’s gov-
ernment and business centers is an obviously workable solution.
Transfer the Government Secretariats to outskirts of Dhaka includ-
ing housing compounds. Expand the importance of other com-
mercial cities like Chittagong , Rajshahi, Khulna , Sylhet etc. to
create satellite regions that attract businesses shifting major head-
quarters out of Dhaka . Set up foreign trade zones to encourage,
for example, a special zone for the garments industries to relocate
factories and import-export operations outside of Dhaka instead.
According to a UN study conducted in 1999, Dhaka is the world's
most earthquake vulnerable city followed by Tehran. A survey
reveals about 90 percent of buildings in the capital are non-en-
gineered, which is very risky even for a moderate earthquake.
Housing is Dhaka’s greatest urban planning disappointment.
There are no suitable models for housing for the many differ-
ent communities that inhabit Dhaka city proper, and no examples
of housing patterns focusing on civic and ecological priorities.
The low priority given to the issue of waste management in Dhaka
insures that our city is likely to continue holding the title of second
dirtiest city in the world according to Forbes.com, a New York based
magazine. Dhaka city government has no proper waste management
system. Inhabitants throw waste either into already jammed drain-
age ditches or on road sides in neighborhoods both rich and poor.
30 THE SUIT MAGAZINE
We can not be proud of any trophy awarded to Dhaka as a “City
of Waste, Contaminated Canal Water Supply, and Untreated Sew-
age”. Even small amounts of rain deluge the city with unimaginable
human suffering. Holland’s municipal government waste manage-
ment system could serve as a role model for Dhaka. Dutch mu-
nicipal authorities provide plastic collection boxes to every home
and business. Inhabitants put home waste in boxes and specially
designed trucks collect those containers regularly and carry them
to dumping stations. City dwellers pay low mandatory monthly
fees for this service which provides jobs for student volunteers in
the process. In many parts of the USA, non-violent criminals and
trusted prisoners contribute their labor and care to enhance the beau-
ty of public streets and parks. Regional Dutch governments have
separate units to process factory industrial litter into valuable re-
cycled forms to yield economical income advantages from wastes.
Even facing the reality of our present poor global rankings on
most scales, the World Bank paints an optimistic picture for the
future of our country: “Bangladesh has made impressive eco-
nomic and social progress in the past decade, despite frequent
natural disasters and external shocks. Broad-based private sector
led growth and macroeconomic stability contributed to significant
decline in rural and urban poverty”. International organizations
like ADB, World Bank have sympathetic worry for its people.
National and local government of the country also concern for
Dhaka’s crucial situation. Prime Minister Sheikh Hasina’s gov-
ernment has a blueprint of proposed mega-city plans to expand
the city limits of Dhaka. Hasina also informed the media that the
government had taken massive initiatives to digitize land survey
records in efforts to build modern land administration. The gov-
ernment is seriously considering giving approval to the Dhaka
Metropolitan Development Plan covering 1528 square kilometers.
Dhaka Development Authority (RAJUK in Bengali), focal admin-
istrative body for urban development provides a long term strategy
to keep city free from man made hazard. The plan also earmarks
to preserve an ecological balance and a healthy environment.
In fact, Dhaka city's current planning is dedicated primarily to
coping with pressure of population and infrastructural needs.
Sustainable urban development for the long term seems unat-
tainable to the policy makers. Dhaka is celebrating its 4th cen-
tury. With historical, aesthetic, scientific, social, cultural, reli-
gious, political and world heritage value of its structures and
All other logos and trade names are property of their respective owners.
sites, Dhaka begs for the attention of global leaders with variet-
ies of expertise. Otherwise the whole human race will tragically
lose what has been a dynamic civilization spanning 4 centuries.
• Picture by Meah Mostafiz.
Email : meah_mostafiz1@yahoo.com
Facts bellow are for a side box anywhere on the text.
Dhaka city development continues:
*The Dhaka City Corporation Budget for urban needs: 14.12 billion BDT- fiscal
year 2009-10.
*Bangladeshi government announced a $19.09 billion budget: 2010-11 financial
year emphasizing power, gas and infrastructure development.
*World Bank’s interest frees lending to Bangladesh-$1billion in 2009.
*Same trend continues next few years.
*Asian Development Fund allocation for Bangladesh is $739.6 million.
* ADB Projects: Urban Public and Environmental Health Sector Development, City
Corporations Development
 An Aggressive and Assertive Financier
Mr. Osadebe Osakwe, Director of Ze-
nith Realtors Limted located in Lagos,
Nigeria, has taken the bull by its horns.
Instead of letting economic forces drag
his institution down, Osakwe has come
up with creative and innovative solutions
to weather the current financial crisis. As
a result, Zenith Bank has zero bad assets
on its accounts and has maintained steady
growth through 2010. That achievement
speaks to the life and career of Osakwe.
After studying accounting and fi-
nance, Osakwe achieved a qualifica-
tion as Chartered Accountant (ACA). .
He then earned a master’s degree, after
which he entered the financial world as a
business Credit Risk Analyst for the Zenith
Bank. He quickly moved up the ranks.
He said, “My family upbringing guided
me along the way, but it was within the
downturn of the economy that I saw an
opportunity that would allow me to blos-
som in my career.” Taking advantage of
changes in regulations which required in-
novative thinking and involved corporate
entrepreneurship, Osakwe developed new
business models for the investment bank-
ing sectors, set up projects developing
subsidiary businesses for the Zenith bank
group including the setting up of Zenith
Investment Banking and capital markets,
Zenith Securities limited, Zenith Registrars
Limited, Zenith pension custodian limited,
Zenith trust company limited and recently
has been involved in incubating the real es-
tate and mortgage businesses of the group.
He currently is in charge of all of
By Michael Gordon
Suit Staff Writer
the internal structures of the bank.
He said, “The economy is a tough animal
to manage. Nigeria has a constant flux
of change and rapid growth,” continuing,
“The economy in Nigeria has been very
influential and has created opportunity
for us. Currently we see issues that have
been politically stirred, which have not
yet been settled, but we look head. The
country has been driven by oil. Our as-
sets have been growing in the double dig-
its,” he chuckles, “And we will continue
to do so during the next election year.”
While at Zenith Bank, Osakwe said from
his office, “I [have seen] a lot of positives
and negatives working with people and
managing them. I have witnessed much
improvement last year, but this year it has
been very challenging with the economic
global melt down.” The Nigerian govern-
ment has placed a strong hold over the
banking industry by implementing new
reform policies. But Osakwe has been
able to adapt, proudly asserting, “Ze-
nith Bank has always come out on top.”
Osakwe is a self motivator; he has al-
ways been his own man. He said, “But
there are people who have helped me
along the way, like the CEO of Zenith
Bank Mr. Jim Ovia, who has challenged
and inspired me to do better.” With re-
gard to his own growth Osakwe told us,
“Now-a-days you need challenges to ex-
ist in order to be able to improve. Cer-
tain people have influenced me, they gave
me the motivation and tools to succeed.”
“I am enjoying my work and currently fin-
ishing my PhD on the changing roles in
entrepreneurship.” Osakwe graduated from
Harvard graduate school of design in one
year through the executive tract, and be-
came an alumnus at Harvard. He also grad-
uated Oxford University with advanced
courses on strategy and entrepreneurship.
He hopes to pass along the keys of his
knowledge and teachings to people who are
pursuing careers in finance. He is currently
writing his thesis on how innovation links
directly to entrepreneurship for his PhD.
According to Osakwe there are two sides to
the green initiatives in Nigeria, a political
side and an environmental side. He said,
“Outcomes will vary, [on] one side we all
agree that efforts in green sustainability are
important to the environment and to the
country as a whole. Today we should be
hard on the coming issues on the oil spill.
But, currently no one talks about us here in
Nigeria. We also want to take part in and
preserve the environment.” He adds, “On
the other hand sustaining the environment
is also purely commercial. I can see this
movement happening but we must place
emphasis on the objectives at hand and bal-
ance the economy first in order for green
projects like the ones abroad to take effect.”
Osadebe Osakwe has maintained a rational
perspective in his career and in his views
of the world, and the future of Nigeria. He
listened well to the lectures of his family,
his educators and his mentors. And he is
adamant about passing that knowledge of
life and business on to his own children and
on to other people in the business world.
THE SUIT MAGAZINE 31
 BRIGHT + COOK
From Ideation to Execution
Q&A With The Suit
By Nicole Rubin
With over 15 years of experience, Bright & Cook Co-Founder
Sabai Burnett is considered a revered industry leader bringing the
newest and most dynamic approaches to brand marketing. Work-
ing with some of the most notable names in the business, glob-
ally, it is his determination, knowledge and ability to evolve with
the times that put him in the frontlines of the branding commu-
nity. Some of his accolades have been achieved working with top
CEO’s including Sean Combs of Sean John, Chris Koch of The
New Era, and Jeffrey Swartz of the Timberland Company. Taking
a leap of faith with carefully chosen partners, Sabai opened his
newest venture, Bright & Cook, in 2009, successfully represent-
ing such renowned companies as Moet, Hennessy and Belvedere.
Cradling and nurturing his own vision of what the forefront of
Marketing is becoming, Bright & Cook launched a 4 step approach
to generate successful advertising initiatives that leave long lasting
impressions.
Example: *Evolving with the times, Sabai talks with The Suit
about “Going Green” in an ever-changing global market.
The Suit – Could you give our readers a little history in where
you came from and how you came to be where you are today?
SB: I was born in Washington DC where I started out in the music
industry with a small boutique label that represented artists, writ-
ers and producers. We decided to move to Los Angeles where we
discovered the group Dream who got signed to Bad Boy records
and outsold The Spice Girls in the first week of record release.
For some reason, even with the label’s success, I knew this career
path was not the one I wanted. The fashion industry was where
I felt my calling so when I was offered the position of marketing
director for a start up brand called Academics in NYC I accepted.
This was ideal because I wanted to make the transition from music
to fashion and with my experience in Marketing and Branding it
seemed to be in my best interest. After helping the brand’s profit
more than double I was offered a position in Sean John along side
Puffy Combs. After a short tenure there I took a senior global
brand manager position with Timberland, which I feel gave me
a whole new outlook and excessive corporate world experience.
After Timberland I joined the New Era team, I was there for 2 ½
years and from there I started my own company Bright and Cook.
We have been around for a year and a half now and it has been a
great new journey for us.
The Suit – What was your vision and when were you fully de-
32 THE SUIT MAGAZINE
cided on starting your own company?
SB: I always saw myself as a business entrepreneur, the positions
I held along the way were the stepping-stones where I would build
my skills, broaden my horizons and practice what I had to learn in
preparation for the big jump. I knew early on, from when I was in
the music industry that I wanted to start my own business. It just
took a while to get the core group of people I felt comfortable with
before taking that leap of faith.
The Suit – Where do you see Bright & Cook headed in the next
5 to 10 years, as well as marketing field in general?
SB: We want to remain a boutique agency. What distinguishes
our firm from other companies on our level is our execution. We
evaluate the market and use ideas that have yet to be introduced;
ideas that are not overwhelming the industry; we like to stay on
the cutting edge of marketing to show our clients a different per-
spective. With the new focus in environmental awareness we are
also looking to implement several “green” concepts to our office as
well as to our advertising campaigns. We are living in a world that
is headed to an all-digital dimension. With the creation of the In-
ternet it gives us the power to reach a whole new level of distribu-
tion in less than a fraction of the time that it used to. The Internet,
as well as several newly introduced energy efficient products also
All other logos and trade names are property of their respective owners.
allows us to cut back on paper, and other globally unfriendly ele-
ments that have been impacting the marketing field for some time.
The Suit – How do you incorporate this "going green" trend
into your marketing and/or business?
SB: We try to do as much as we can. We use E-fax, email and
electronic filing which saves paper. We use LED bulbs, energy
saver certified items. We also implement a recycling program. It
is sad that we can only go about 25% green at the moment but as
new ideas come out we try to incorporate them in our daily activi-
ties and work environment.
The Suit – Where do you see this green form of marketing go-
ing in the future in your company; and in business ownership
and the marketing field in general?
SB: I really hope that with this new digital era that we are able to
cut down on using energy wasting, earth destroying products that
we were so reliant on in the past. It is great to see all the research
that goes into trying to safe our environment. The awareness is
the first step…now it is up to us to try to take the research that has
proven to be effective and learn where it fits into our field.
With a DNA rooted in creative concepts and strategic
solutions, we are an agency that brings dynamic com-
binations to clients. Our approach is to generate visu-
ally stimulating, tangible and sustainable experiences.

From ideation to execution, the collective vision, en-

ergy and passion that we provide reflects our com-
mitment to excellence. We deliver results that surpass
expectations by offering clients new and sustainable
methods for the marketplace. Our signature approach
provides innovative ways of making products and
brands more compelling, engaging and meaningful.

info@brightandcook.com
134 West 26th Street, Suite 1011 NY NY
10001 // 212.229.2660
 Bee Tech
Bee Technologies (Bee Tech) S.A is mainly a Services com-
pany, strongly focusing in the field of Intelligent Transport
solutions (ITS) for road networks as well as networking so-
lutions ( secure, converged voice and data networking so-
lutions) Bee Tech as one of the emerging companies in the
field of ITS especially road tolling systems and operations,
believes fully in interoperability.

It is important to point out that we focus on fundamental

needs of services (proper coordination with policy makers,
infrastructure owner/operator, administrators, end users/
individual travellers, drivers) and system supplier.

Our market strategy is to focus on our customer’s needs

& requirements and bring added value to our customers’
offerings. Our goal is to offer services to our customers
with the spirit of partnership, reliability, transferring ex-
perience, creativity of solutions and flexibility in providing
solutions.

Thus enhancing the functionality and potentials of the cli-

ents offerings.

Markets
Greece
»» Highways
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Athens
»» Technology (Software development)
Ph : +30 210-9885201
»» Converged Networking
Fax : +30 210-9886291
»» Internet Security
Email : info@beetech.gr
 Thinkom Solutions, Inc.
20000 Mariner Ave. #500 Torrance, CA 90503 310-371-5486 www.thinkom.com
 CME Acuity
Bringing big pharma experience and expertise to you
THE MAVERICK MARKETER:
A SYNTHESIS OF KNOWLEDGE AND ACTION
Michael Gordon
And Gary Stevens
Suit Staff Writers
JoAnne Peppard
JoAnne Peppard, President of CME Acuity LLC, has an un-
canny way of shaping the process of research, development
and marketing for the pharmaceutical industry. A trail-blazer
in the medical field, Peppard is part scientist, part lobbyist and
part public relations marketer, sometimes delving into the tricky
terrain of big pharmaceutical companies and federal regula-
tions. As a keen entrepreneur she serves as the eyes and ears
for her high-end clients, and often times uses her impeccable
communication skills to get the word out in the medical world.
36 THE SUIT MAGAZINE
As a result, her company, CME Acuity, is unique to the indus-
try in terms of the scope and quality of its services. It is a mar-
keting service company serving both the biotech and health care
communities. CME Acuity provides specialist support services
in market research, marketing, business intelligence and busi-
ness analytics. Areas of specialty include oncology, central ner-
vous system health, infectious disease, cardiovascular disease,
rheumatology and pulmonology. CME Acuity is on the cutting
edge of technology. The company is involved with the exciting
new potentially cancer-fighting Listeria Vaccine, which is cur-
rently in stage two of the research and development process.
Peppard brings a passion to her work. As a young child she
loved math and art. “My family and I [saw] the Russian satellite
Sputnik go across the sky…since then I wanted to be an astro-
naut, I even wanted to travel to Mars”, she chuckles, “that ex-
perience converted my goals to medicine and science.“ In fact,
with due diligence she worked towards realizing her dream of be-
coming a respected medical and scientific professional. Armed
with a summa cum laude undergraduate degree in biology from
St. Lawrence University, training in laboratory medicine at Up-
All other logos and trade names are property of their respective owners.
state Medical University (magna cum laude), and certification
as a Medical Laboratory Scientist from the American Society
of Clinical Pathology, Peppard began her career in the research
departments at both Johns Hopkins and the Memorial Sloan
Kettering Cancer Center. There she did work in immunology
and bone marrow transplantation involving children and adults.
However, after 10 years Peppard’s career took a dramatic turn.
“My father died at a young age from cancer. So I took a leave
of absence and got my first break in pharmaceutical advertising
and that’s how I became involved in research both in the clinical
[area] and [working to] help get drugs approved within the FDA,”
she said. In 1998, while serving as the creative director of Biosys,
a division of Ogilvy Healthworld, Peppard met David Rothman,
her current partner in CME Acuity. “[He] and I bring over 50
years of experience at big pharmaceutical companies and major
pharmaceutical advertising agencies to the table. We launched 35
new chemical entities combined in fields as diverse as cholesterol
lowering agents, multiple sclerosis, neurology, HIV therapies,
©iStockphoto.com.oonal
antimicrobial agents and reproductive endocrinology, to name
a few.” She argues that big pharmaceutical companies have a
marketing edge with their huge budgets. “We used our strong
strategic thinking, along with creative ways of communicating,”
she said, “to reposition and win the Avonex account at Biogen
Idec, the leading treatment for multiple sclerosis at the time.”
What is their secret?
“We bring to the table a personalized and collaborative ap-
proach,” Peppard said. “We have a staff that’s composed of very
experienced senior level people who either have worked for
big pharmaceutical companies or have a communications and
advertising agency background. My partner and I have taught
pharmaceutical marketing at the New York University School of
Continuing and Professional Studies (NYU SCPS).” CME Acu-
ity targets small pharmaceutical companies and biotechs. “How
we bring the big pharmaceutical thinking to smaller companies is
that we both lived it for many years,” she explains, “and we had
the experience and were able to translate very complex informa-
tion and strategic thinking in order to help communicate what’s
valuable about their assets and build their businesses.”
There is also another element to the company’s unique success.
“We operate rather lean and mean and we work as cost-effective-
ly as possible,” she said. “We realized that our clients don’t have
the budgets that larger pharmaceutical companies do, so we watch
our clients’ expenditures very closely.” Despite the company’s
decision to tap the market of small pharmaceutical companies by
utilizing cost-efficiency as the benefit, CME Acuity doesn’t shy
away from projects involving the largest of pharmaceutical com-
panies. In fact, the company has gone toe-to-toe with the titans in
the industry. “We took on two big pharmaceutical companies that
co-promoted a product, and dealt with the issues between them.
And it’s hard to get large pharmaceutical companies to agree.”
Peppard said her company has a solid track record. “I worked on
Celebrex. We launched in 83 countries in an 18 month period. We
also worked on Aricept which was co-promoted by Eisai and Pfiz-
er, Zyrtec which was co-marketed by UCB and Pfizer and Baycol
which was sold by GlaxoSmithKline.” CME Acuity has the abil-
ity to handle large accounts, yet still offer cost-effective services.
The company embraces the Green philosophy in the corpo-
rate world. “Our company utilizes more green ways of com-
municating rather than using paper. The new green age is here,
we must turn more to the internet and stop using printed ma-
terial. Our vision is to use the Internet, telemarketing, tex-
ting, virtual meetings, and web-casting,” Peppard said. “
CME Acuity represents the highest standards in the pharmaceuti-
cal industry. “I learned along the way, number one, be open mind-
ed and as diplomatic as possible in terms of dealing with different
clients,” Peppard said. “And always keep the best interest of the
brand in mind.” That approach can be traced back to an early men-
tor, Dr. Robert Crowell, Peppard’s college biology professor at St.
Lawrence University. “He took me under his wing and encouraged
me not to let anything stand in the way, he treated me as an equal,
kind of like a colleague and that was very encouraging,” she said.
With regard to the recent Health Care Bill, Peppard envisions both
negative and positive consequences. “New changes in health care
won’t take place until 2014,” she predicts, “but services in the future
will be capped and will continue to get capped. Some therapies will
have limits…[we feel that there will be] more generic substitution.”
Wrapping up the interview Peppard provided sage advice for the
next generation of medical professionals. She said, “Patient care
and interaction is still number one, but for the new generation of
doctors that are more computer savvy, different ways of learning
[apply]. [The key will be] how well they continue their education
after residency to keep up with new medical innovations and treat-
ments, [keeping] continuing medical education as a very physical
and important part….always learning.” A further example of the
type of thinking that has made CME Acuity a leader in its field.
THE SUIT MAGAZINE 37
 Medical Gumshoe Outsmarts Multiple Sclerosis
Treating MS by Treating the Brain
By Rachel Cerrone
Brunes
Pharm AB
Dr. Birgitta Brunes
Dr. Birgitta Brunes is a sort of medical gumshoe in the med-
ical profession.
In fact, when Brunes discovered she had Multiple Scle-
rosis, she decided to use her medical mind to find ways to
treat the symptoms. Her passion for her work stems from
the fact that she herself must battle MS just like her pa-
tients. So Dr. Brunes takes the time to analyze and treat
each individual case, knowing that the warning signs vary
widely from person to person, and therefore her treatments
must be tailored to the patient. Sometimes, the solution
emphasizes a healthier lifestyle. “You have to detect what
symptoms are connected to which transmitter deficiency or
imbalance,” she explained. “The [neurotransmitters] have
to be produced by the brain, and by the nerve cells from
precursors you get from the food you eat. So if you don’t
eat good food then you don’t have precursors that are good
enough for your transmitter production,” she explained.
Dr. Brunes said the number of MS cases are stagger-
ing. There are an estimated 200 cases of Multiple Scle-
rosis (MS) that are diagnosed each week in the United
38 THE SUIT MAGAZINE
States. The most common medical solutions for this
chronic disease seem to rely solely upon mainstream
pharmaceutical prescriptions. Swedish doctor Birgitta
Brunes, however, has found a more effective, holistic way
to treat MS and decrease its symptoms using a combina-
tion of traditional medicines and alternative approaches.
She has owned a private practice in Sweden called Brunes
Pharm AB for more than 25 years. At her practice, she
works with a method which she created and labeled PNIT
(Psycho-Neuro-Immuno-Toxicology), which addresses
brain and immune system (changes) resulting from MS.
The disease affects the central nervous system; the body at-
tacks the protective myelin which surrounds nerve fibers,
and nerve signals to the brain cannot be transported prop-
erly. Brunes believes that “if it is possible to amplify the
signal then a stronger signal will reach its destination de-
spite the leakage from the myelin sheath. The signal can be
amplified using medicines with an effect on neurotransmit-
ters.” In addition, the patient’s mental state is a factor. Ac-
cording to Brunes, “[MS] is actually not like a disease, it’s
more like a state, sometimes you are in a good state and
your symptoms hardly show, [but] then if you come into
stressful situations or physical [challenges], then the symp-
toms appear again. So you can manipulate your symptoms
by what you are doing. And once you start to find out,
you become like a detective to see the cause and effect.”
She delves into each case differently. “You have to de-
tect what symptoms are connected to which transmitter de-
ficiency or imbalance,” she explained. “The [neurotrans-
All other logos and trade names are property of their respective owners.
mitters] have to be produced by the brain, and by the nerve
cells from precursors you get from the food you eat. So
if you don’t eat good food then you don’t have precursors
that are good enough for your transmitter production,” she
added. When Brunes first receives a patient, she asks them
a series of questions about how their body is functioning in
order to find exactly which neurotransmitters are lacking.
From there, she combines natural precursors, prescription
medications, and a diet of amino acids and proteins, in a
way that caters to the individual and helps the brain pro-
duce more neurotransmitters. With this method, she says,
“you can relieve many MS symptoms from the patient; you
can make the bladder start functioning again if it has been
dead for some time, and it can make you more energetic, or
less sleepy… it [makes] you more happy, or [you’ll have]
no sensitivity disturbances or [you’ll get] more strength
in your muscles. So you can address almost everything.”
 Before she treats her patients, however, Brunes offers a
10-day course at a small conference center to inform and
educate patients on “psychological factors (feelings, stress
etc.), social factors and medical treatment.” If they choose
to begin treatment then the doctors at her practice empha-
size constant contact, in order to monitor patients’ status.
“We follow up often – every week or every ten days – and
talk to each other about how to decrease or increase the
medication and what effects it is giving. So they are well
followed-up with and we are always there to be talked to;
that’s also a strength in this kind of treatment,” she said.
This personal attention to individual needs and case details
is one of the factors that make Brunes’ methods so unique.
Brunes’ approach takes into account the physiological fac-
tors, the psychological factors, and also the environmental
factor. Brunes explained that different metal allergies make
or break a diagnosis. “Success is very [dependant upon]
whether they are metal allergic or not. Many of our MS
patients are nickel allergic, so that makes them more sensi-
tive to other metals as well,” she said. Amalgam fillings on
teeth are one of the most prevalent dangers her patients face.
“Amalgam fillings were considered safe until last August by
the FDA. But last year [the FDA] changed its mind and said
it is not suitable for women of child bearing age and for chil-
dren because of its effects on the brain; dentists were really
surprised because they hadn’t had any information on this
before,” she said. She advises MS patients to work around
their fillings if they already have them rather than risking
a dangerous drilling procedure to remove them. She also
urges people to take the Melisa test, which measures what
metal allergies provoke and hurt their own immune systems.
These are lifestyle concerns not only for MS patients, but
for the rest of us as well. The constant increase of mercury
she said. But Dr. Brunes is fighting back, as usual, in her
own way. She hopes to receive enough support and funding
to publish the English translation of her book, and funding
to help her patients pay for the 10 day private courses she
offers, so that she can spread her message as far as possible.
In addition to her analytic approach to the use of prescrip-
tion medicines, diet, behavioral changes to avoid stress, and
the elimination of environmental irritants, Brunes also feels
it is important to give her patients a sense of empowerment
and control over their situations, telling us, “It’s not a secret,
you see. If you are an MS patient and you only are met with
the medication that the mainstream medicine has, you will
not be [as] happy. And if they say that you cannot do any-
thing at all by yourself, you are just like a leaf in the wind,”
she described. “This is what all patients coming to us must
know, that they will have [help] coping and that they are not
like a leaf in the wind.” A beautiful thought being put to good
use by a very competent and compassionate professional.
As a medical detective, Birgitta Brunes has left
no stone unturned in her mission to solve the thera-
peutical mystery of MS and to improve the qual-
ity of life for people suffering from Multiple Sclerosis.
Brunes Pharm AB
Fimta, 640 23 Valla
Christian: 0150-66 03 22
Mail: info@brunes.se
Fax: 0150-66 03 55
© Legger | Dreamstime.com

in the environment is another factor working against MS

patients. At a recent EU conference, many environmental
ministers (including US representatives) gathered to limit
the use of mercury, which seems to be increasing consistent-
ly in the environment. Brunes believes this is America’s and
Europe’s first priority in creating a safer environment, espe-
cially for MS patients. Recognizing the importance of envi-
ronmental factors, her book, “From MS Diagnosis to Better
Health”, has immunology and toxicology chapters which
detail the environmental influences on brain chemistry.

The idea of using anything other than prescription medica-

tions in order to treat MS is a revolutionary idea in the Unit-
ed States. Although some American doctors know about this
research, many have not implemented it. Brunes feels that
mainstream pharmaceutical companies ignore this research
because it goes against their economic self-interest. “Phar-
maceutical companies all around the world don’t want this
to surface because you cannot [trademark] these natural sub-
stances, and so no one is interested in [this type of] research,”

THE SUIT MAGAZINE 39

 www.nrc-cnrc.gc.ca
E-mail: info@nrc-cnrc.gc.ca

All other logos and trade names are property of their respective owners.
The National Research Council (NRC) is the
Government of Canada's premier organi-
zation for research and development. We How green is your building?
have been active since 1916.

In this section, you will find more informa-

tion about how NRC is organized, where we
are located across Canada, our mandate,
recent success stories and links to corpo- Drive the Hydrogen Highway
rate publications.

We have also compiled a number of lesser-

known facts about our organization, in-
cluding a list of other organizations that
have grown out of NRC over the years. We A Day in the Life of an NRC
trust that you will find these facts informa- Scientist
tive and impressive.
Nature Made It Good. Vytex® NRL Made It Great.

The world is falling in love with natural rubber latex all over again. Vytex® NRL is a revolutionary, ultra low

antigenic protein natural rubber latex. Its breakthrough chemistry enables thousands of products to be made

using the superior qualities of natural rubber latex but without the problem of allergy causing proteins.

All natural and sustainable. Because the antigenic proteins are removed in the liquid form, using Vytex NRL

can even lower your water and energy consumption – helping to preserve our precious natural resources.

Find out how you can integrate this remarkable raw material into your manufacturing operation.

For more information email info@vytex.com

+1 770.965.0383 www.vytex.com
 Rubber Investor William Doyle
Discovers Safer Alternative to Generic Natural Latex
By Rachel Cerrone
When rubber investors flock to invest, the usual corporate bar-
ons, the CEO’s, the big boys of the medical industry, show up at
the Board Room--American Bantex, Lumex and Duro-Med, all
heavily dependent on the all-purpose rubber tree. That resource
has been a God-send to the industry, providing the material for
about 40,000 modern items, from sterilized gloves for doctors
to everyday chewing gum. Natural latex has provided a green
perspective in the business, promoting sustainable material that
is also environmental-friendly. Using this as a foundation, Vys-
tar® has created a better natural latex, one that actually reduces
the common allergy-causing proteins normally found in natu-
ral rubber latex without reducing its quality and performance.
This super-latex created by Vystar is called Vytex® Natural
Rubber Latex (NRL). For William Doyle, president and CEO of
Vystar, the focus for creating Vytex was to improve upon natural
rubber latex by reducing the harmful effects of allergy-causing
proteins in latex while still providing a durable and sustainable
material. “We want to be on the coattails of natural rubber latex
for all of its attributes, but then we want to lead that industry in a
different direction,” he revealed. “I don’t want to go out there and
not celebrate the fact that we’re latex. I want people to know that
this is a latex product, it’s just that we’ve improved upon [natural
42 THE SUIT MAGAZINE
rubber latex].” Doyle aggressively wants to create a product that
responds to latex allergies with a better solution than the common
alternative made from by-products of petrochemicals. “[The com-
mon alternative is that] you’re replacing what would be a potential
All other logos and trade names are property of their respective owners.
allergy, with potential carcinogenicity. And that didn’t seem to
be a very smart move to make,” he said. By removing allergy-
causing proteins from the material, Vytex provides hope for the es-
timated 3 million people in the United States with latex allergies.
Doyle said the process of purifying the latex is simple. The
talc, or powder on latex gloves, works to absorb the allergy-
causing proteins. Since talc is a natural substance, it is mixed
into the latex material during the production process. “We use
some of the compounding chemicals that would be used any-
way in producing end products, and so with that, we figured out
that we could keep that same sustainability,” Doyle explained.
The latex maintains durability, but becomes an environmentally
friendly alternative for customers with no harmful side effects.
Natural latex, Doyle explained, offers many benefits to the cus-
tomer; the soft texture and flexibility of the glove works to fit the
hand perfectly, allowing for a more comfortable feel and more
freedom of movement. “Natural rubber latex gives doctors very
good dexterity, so the doctors have told us they can literally, through
a [natural] latex glove, feel the smallest of the capillaries as well as
the nerves,” he remarked. It also acts as a great barrier, stopping
materials from entering or leaving, and produces quality foam ma-
terial with a distinctive odor. Vytex has all of these benefits, but it
also provides more. “Where Vytex has improved upon [natural rub-
ber latex] is that we produce a no-odor foam. By removing these
proteins as well as some of the other non-rubber particles, we’ve re-
ally got a foam that has the same good memory, it’s a pure white
foam, and they don’t have to go through and do a lot of leaching
they usually do to get some of the odor out of this,” Doyle said.
Because so much non-rubber material has been removed during the
process of creating Vytex, balloons made with Vytex can hold air and
helium longer than generic natural rubber latex. Vytex also proves to
be an even stronger barrier, and has caught the attention of companies
like Alatech Healthcare, who have used Vytex as the latex material
for their Envy Condom. “[Alatech was] looking for a way -- like a
lot of our customers do -- they were looking for a way to differentiate
themselves from just the regular marketplace, and you either have la-
tex condoms, or you have a polyisoprene condom,” he said. “In most
cases [the polyisoprene condom is] more expensive than what a latex
condom would be, and while the manufacturers state that they really
believe they have been able to remove most of those latex proteins in
the rinsing process,” he added briskly, “when you buy them and put
them through the protein test, you see that that’s not necessarily the
case.” Condoms made with Vytex, Doyle explained, provide the best
results because of Vytex’s strength as a barrier, its elimination of skin
irritations that some allergens inflict on users, and its inexpensive cost.

Natural rubber latex is also biodegradable, and Doyle is a big

proponent of keeping the environment clean and healthy. “A bal-
loon that is made out of natural rubber latex, or Vytex, would have
the same staying power in a landfill as an oak leaf, so it’s going
to degrade about the same time as a leaf that falls off of a tree,”
Doyle said. “Whereas if you put something like a mylar bal-
loon into a landfill, chances are it’s going to be there during the
next Ice Age.” He revealed that Vytex also presents many benefits
to the adhesive industry, and provides more product for less cost.
“Using Vytex actually gives a better yield, and they can produce more
adhesive off of one metric ton [of it] than they can even off of one
metric ton of natural rubber latex,” he added. This not only saves
companies on manufacturing, water, and energy costs for the adhesive
industry; it also saves costs for foam-producing companies by elimi-
nating the second leaching stage used to remove odors, and the surgi-
cal glove market by eliminating the extensive rinsing done to get rid
of harmful chemicals and proteins in the latex. “So why wouldn’t you
look at something like Vytex that’s going to allow you to use some-
thing natural and still provide manufacturing savings?” Doyle said.

According to Doyle, demand for latex soared dramatically in the past

ten months. With this current focus on the latex industry, Doyle hopes
that Vytex will differentiate his company from others, and become the
newest safe alternative latex product in today’s markets. “[For] just
about every latex processor out there, [I hope] they would like [to use]
this process from me, and just adopt the process where they know
that what they’re selling is a product, that’s got the proteins removed,
as a raw material,” he explained. “So I’m not out there to compete,
really, with any other latex group going; I’m out there to just be part
of the whole issue.” And with forces like William Doyle advocating
for this industry, the future looks promising for this rubber investor.

THE SUIT MAGAZINE 43

 Welcome to
ConsultwithDrPam.com
Doctorate in Pharmacy
© JulieVorobayov

WELLNESS
STORE
“A Natural Pharmacy”

Are you battling seasonal allergies?

Are you facing challenges associated with asthma?

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© JulieVorobyov
 Pioneering and Providing
By Michael Gordon
Suit Staff Writer
Professor Edward Biehl, a professor of Organic Chemistry for
over forty years, has reached a point in his professional life where
he can see the fruits of his work sitting on the cusp of a successful,
non-toxic vaccine for the cure of cancer. His reward - the plea-
sure of the compassion he feels for the people who will benefit.
For the past forty-eight years Biehl has been teaching at the Uni-
versity of Pittsburg terminal H. He said, “I have worked on Parkin-
son’s disease and Alzheimer’s disease.” Most recently, Biehl told
us, “I got a big NIH grant, actually a joint research grant between
Georgetown University, Johns Hopkins University, The University
of California, San Francisco and MSNU. We are in the process of
trying to find a way in which we can attach florescent material to our
drugs and monitor their actions and [their] concentration in the brain.
That will be a challenging and exciting area which is fairly new.”
Biehl has always been fascinated with the applications of or-
ganic chemistry. “I have authored professional chemical organic
chemistry journals. I made a drug 20 years ago that [has been]
slightly modified and now they are in the 3rd phase of testing for a
vaccine that cures cancer”, he said. His current work on monitor-
ing concentrations of drugs in the brain will enable that amazing
drug to be administered so that, as he puts it, “we will get the
chemical into the brain, the non-toxic way. That is when I will
be happy.” That drug is only four years away from practical use.
There will also be some monetary rewards in the future for Biehl,
as he told us, “We are going to make some money on licensing.” A
company has “leased” his chemicals and they are trying to set them
up for production. He said, “We finally got some luck…currently
we are in the process of entering phase one with several chemi-
46 THE SUIT MAGAZINE
cal compounds.” Biehl has also had to deal with other aspects of
business. He has encountered lawyers who get involved in the
process, and told us, “it is a challenge to see how they operate;
[they] sometimes even sign grievances with academic people.”
The joy that Dr. Biehl experiences in his work is an outgrowth
of his upbringing. His family played an important role in his life,
and Biehl credits his parents with, “allowing him to do what his
heart desired.” During his adolescent years in school his teachers
also played an important role in motivating his passions. Biehl ex-
pressed gratitude for mentors such as his friend and piano teacher
Mark Measler, who he describes as “the best teacher in Pittsburg.”
Other people gave him the inspiration to pursue a teaching career.
And the environment has nothing to worry about from Dr. Bie-
hl. He said, “I’m for the new green movement, I’m for saving
money, turning down [the volume, decreasing our] energy bills
and relying less on oil. I have the hybrid, Pryus and have had
three different ones for the last 10 years now with no problems.”
His views on the current disaster unfolding in the Gulf of Mexico
include a bit of worldly irony. He told us, “I think BP will not fall
because they are one of the largest contributors to dividend pro-
grams and one of the 3 largest contributions to UK pension funds.”
Dr. Edward Biehl has enjoyed a satisfying and rewarding
professional life. And it is not ending any time soon. “I’m at
the top of my career and it doesn’t pay to retire early, not with
all the work that still needs to be done”, he said. It’s nice
to have such people working on life-saving breakthroughs
which will benefit the rest of us for generations to come.
 All other logos and trade names are property of their respective owners.

©iStockphoto.comfreelancing
 NEW METHODS AND NEW WAYS TO LEARN

Suit Staff Writer

Barbara Budinger is President of Educational Testing Methods, Inc.,

a test preparation program geared towards thousands of students across
the country. ETM has been a leader in test preparation, always the first
to have current materials and information. Established in Springfield,
Illinois in 1979 and started nationally marketing their program in 1983.

Budinger said, “We had to cut down our fees’ to make it more afford-
able for my clients.” She has extensive experience in education, high
school counseling, and career development counseling. As and author
and teacher, she knows what it’s like to take exams under pressure. She
graduated from the University of Illinois with a B.S. degree in education
and earned her Master’s of Education degree at the Boston College where
focusing in counseling psychology. She has extensive experience in
education, high school counseling, and career development counseling.

Barbara has designed a training program that caters to both the SAT
and ACT formats. It involves an extensive work book with program
materials that prepare the student for all aspects of the testing process.
She has personally visited students and their families in all parts of
the country, from California to Florida. She has developed a unique
program which can maximize a student’s score for both the AST and
act continually updating her work book, and her training methods

All other logos and trade names are property of their respective owners.
as the tests change from year to year. She is committed to provid-
ing her clients with effective test training skills at an affordable cost.

ETM increases test scores, study and study skills. The program helps
students to familiarize both content and formats of the SAT and ACT
exams. The program is designed to give them 27 hours of classroom
instruction and practice tests with exercises to do both in class and
at home. ETM also provides students with test-taking strategies and
guessing techniques. This confidence gives them a competitive edge for
college admissions and increases their chances for an academic schol-
arship. Budinger said, “These practices help to relieve test anxiety.”

The testing methods used have exceptionally high passing re-

cords for qualifying athletes nationally for the N.C.A.A. require-
ments. Test scores have gone up by 20 to 30 points on aver-
age on the SAT and a 3 to 5 point average on the ACT exams.
ETM formats are perfectly suited for classrooms, teach-
ers, tutoring businesses and private sessions as well.

48 THE SUIT MAGAZINE

 “What’s Cooking?”
With Culinary Pioneer Lynne Gerald
By Daniel Horowitz
Suit Staff Writer
Lynne Gerald
For years Lynne Gerald has been living her dream: cooking-up
ideas in Oyster Bay, a historic landmark in Long Island. Then
she finally took her culinary classes to the birthday-party-circuit.
“Through these cooking parties, children gain practical cooking
skills while also having a wonderful birthday experience,” Gerald
said during a recent interview with The Suit Magazine. “Children’s
cooking classes are popular not among children, but also among par-
ents, who enjoy watching the culinary progress of their children.”
Gerald has launched her cooking parties in Oyster Bay, New
York, dubbing her parties, “What’s Cooking?” geared toward
young children between the ages of 2 and 15. Gerald first
came up with the idea to start “What’s Cooking?” from Mar-
tha Stewart’s book, The Martha Rules. “I was stuck at home
after breaking several ribs, and I read Martha Stewart’s book.”
She said that her book simplified the basic outlook of how to
reach your goals. “I took extensive notes, and using these notes
I wrote a mission statement for my business. Several weeks
ago, I reread my notes and my mission statement, and was very
proud that I was able to accomplish more than I had anticipated.”
Gerald admits that the most perplexing aspect of running
“What’s Cooking?” is finding and maintaining a compe-
tent staff. “I can only pay them for part-time hours and wag-
es,” Gerald explained. “I do have an office manager that
works thirty hours a week and a marketing manager, but
other than that all my other staff members work part-time.”
In fact, Lynne Gerald will be featured on the “Martha Stew-
art Show” in August. But the road to cooking success has been
long and arduous. “Starting a children’s party place is some-
thing I’ve wanted to do for over ten years,” said Gerald. “How-
ever, at that time I had family commitments and the job I had
at a local nursery school gave me hours that were inconvenient,”
she added: “Several years ago, I wanted to open my own store,
but I couldn’t financially leave my job at the nursery school.”
Then one day, Gerald took the plunge. “I began working as
a culinary enrichment teacher,” she said. “And many of my stu-
dents began asking me to do cooking parties out of a kid’s home.”
When her oldest son finally decided to attended college, Gerald
faced economic hardship. “I knew I needed to pay his tuition,” she
explained. “I knew I loved cooking and working with children.”
So Gerald pulled her financial together and launched her busi-
ness. Now she has been garnered some good business prospects.
“The most recent event at ‘What’s Cooking?’ was the Father’s
Day picnic. At this picnic children learned how to cook hamburger
sliders, oven-baked steak fries, sports-themed sugar cookies, corn
bread, root beer floats and tie-shaped dessert tortillas with great
speed and skill,” she said with a smile. “The entire event was com-
pleted in two hours, including a twenty minute eating period. All of
the children at the Father’s Day picnic were more than satisfied.”
In fact, some of the young ones at the Father’s Day event were
ebullient and excited by the party. “This is the best food I ever had!”
said Logan, a student at the “What’s Cooking?” Extravaganza.
Amira, a young graduate of the cooking class shouted with
jubilee, “I love coming here,” as she showed off her cook-
ing talents to her mother. Amira’s mother beamed with joy,
“I can’t believe the kids were able to accomplish all this in
such a short period of time,” the mother said. “She loves
coming here. It’s a place where she feels comfortable.”
As a premier new business, “What’s Cooking?” has already
proven itself to be at the forefront of the children’s cooking in-
dustry. Although Gerald has already surpassed her initial ex-
pectations for her cooking class. “I’m always trying to come
up with creative ideas and elements that tie in with my busi-
ness,” said Gerald. “It’s making it new, making it pop, making
it special; that’s what I’m trying to do at ‘What’s Cooking?’”
THE SUIT MAGAZINE 49
 JOI-Design Confers Bavarian Hospitality
Upon the Dolce Munich Unterschleissheim
(London - 18 May 2010) JOI-Design has just completed the
Dolce Munich Unterschleissheim, a modern conference centre
and hotel that uniquely weaves together a contemporary tale of
Bavarian culture with the recently redefined Dolce brand values.
As the Munich property is the first to be built from-the-
ground-up with Dolce’s new design standards, JOI-Design took
particular pride in expressing the brand’s ideology when creat-
ing the interiors. Each circle within the three-ringed “O” of the
new Dolce logo represents a tenet of the corporate commitment
to “nourishment”, “connectivity” and “community”. The design
of the new Dolce Munich Unterschleissheim is nurturing, acces-
sible and inspiring, drawing on both the masculine and feminine
symbols of Bavarian culture. Upon entering the hotel lobby,
guests are greeted by the apotheosis of traditional Bavarian life
– a life sized sculpture of a cow. As the “guard” of the stairs lead-
ing to the conference mezzanine above with its numerous meet-
ing rooms, she welcomes guests and encourages them to start
their stay with a sense of humour. Natural materials such as the
honey colored oak of the reception desks, the hammered cop-
per of cowbells hung above and the speckled terrazzo floor help
establish a wholesome note that supports the Dolce philosophy.
Bridging the reception lobby with the conference area, high-
sided sofas from Vitra envelop guests and offer a degree of pri-
50 THE SUIT MAGAZINE
vacy during one-to-one breakout sessions or for guests wish-
ing to have a moment to themselves. In front of the windows, a
series of fabric panels screened with a meandering floral trellis
adds to the feeling of intimacy, yet still allows sunlight to filter
through so that guests remain connected with their environment.
The opposite side of the reception lobby leads to the hotel’s
lounge and bar, a visually exciting contrast of rough and smooth
All other logos and trade names are property of their respective owners.
textures in a color palette derived from Bavaria’s natural en-
vironment. As the Dolce Munich is located in a green enclave
between the city and the airport, JOI-Design capitalized on
the verdant setting by giving the bar an ambiance that invites guests to
get cosy around the fire, as if in a mountain lodge tucked into the forest.
Various diameters of timber logs are assembled like a jig-
saw puzzle inset within bronze panels, while a mosaic of tum-
bled stones forms an elegantly simple rectangular housing for
the fireplace. The irregular markings of the cowhide uphol-
stery and floor rugs are strikingly juxtaposed with the minimal-
ist shape of steel-framed chairs, resulting in a rustic yet well
groomed setting. Round raspberry-hued timber tables pro-
vide a rich counterpoint to the primarily neutral color scheme.
Extending from one end of the bar area to the other is a com-
munal table and stools carved from rough hewn oak. As in time-
honoured Bavarian beer cellars, the hubbub of the bar centres on
this table yet, although reminiscent of a bygone age, the tradi-
tional becomes modern by interposing white lacquered stools
between their timber neighbors. Guests wishing for a more in-
timate conversation can sink into leather club chairs upholstered
in the colors of autumnal leaves, while plush rugs laid upon the
smoked oak flooring adds to the comfortable charac-
ter of being in a friend’s home. Graceful sheers bal-
ance out the “masculine” style of the bar’s hard surfaces.

Adjacent to the bar is the gourmet restaurant Re-

dox, a celebration of the great Bavarian culinary
inheritance. While crisp white tablecloths, antler chandeliers and
rich tones of light and dark stained oak evoke the spirit of a fine,
traditional German dining hall, JOI-Design has given the space a
contemporary twist by adding a backlit “wine wall” to showcase
the bountiful varietals vinified in the region. Dramatic contrasts
and adjustable mood levels have been achieved through the
strategic placement of “eco-friendly” LEDs and energy saving
lamps. As the city’s main conference hotel, the Dolce Munich
also features a large, “all-day” dining restaurant that seats up
to 220 people. Much like its namesake Viktualien Market, the
famous foodie haven for gourmands in Munich, the restaurant
Viktualien features a buffet with a wide range of dishes for the
varied palates of the international diners.

In the 255 guest rooms and suites, a neutral, earth-toned

palette serves as a canvas for the spaces’ quirky design ac-
cents. Colorful scenes of Munich’s historic architecture hang
on the wall and contribute an energetic vibe. The tradition-
ally styled cut-out patterns in the lounge rug are reminis-
cent of decorations on a gingerbread house or embroidery
on a pinafore and also add an airy, feminine touch that offsets
the strong tones of the smoked oak timber used throughout.
The contrast of light and dark finishes in the bathrooms creates a
clean and elegant style. “Marmor Optic” stone cladding is used
for the bathtubs and showers as well as for the saunas which are
exclusive to the suites, while “Metal Optic” stone floor tiles are
used in all room types. Many of the guest bathrooms include a
glass window that allows natural light to filter in from the bed-
room, as well as double vanities with sculptural sink basins.

Peter Joehnk, managing director of JOI-Design, explains, “Our

brief from the client was to conceive a hotel that would meet
the needs of business travellers while telling a story through
its individuality. JOIDesign’s solution was to construct a tale
of Bavarian culture that balances masculine and feminine ele-
ments across its schemes while creating an “island” for the
guests – an inclusive setting where their desires for “nour-
ishment”, “connectivity” and “community” are satisfied.”

About the Dolce brand

Dolce Hotels and Resorts defines its brand identity through the concepts of “nour-
ishment” (nurturing the spirit, mind and body of its guests), “connectivity” (deliv-
ering environments that bring people together and promote thoughtful exchange)
and “community” (offering customer service and environmentally responsible
business practices that benefits each guest).

THE SUIT MAGAZINE 51

 The Sanctuary Spa, Covent Garden Receives
The Design Treatment
The Sanctuary Spa, Covent Garden ReceivesThe DesignTreatment
(London 23rd June 2010) The much loved day spa exclusively
for women, The Sanctuary, Covent Garden, has been treated to
a sumptuous makeover by Charles Leon Associates (CLA). The
interior design company has transformed the previously dated
schemes by re-interpreting the extravagantly styled interiors for
which The Sanctuary is famed in a series of concepts encompass-
ing the spa reception, lounge and dressing room. The á la carte
Restaurant and iconic Koi Carp Lounge have also been refreshed.
The brief asked CLA to move The Sanctuary away from its un-
derlying oriental theme towards a more English and eclectic ver-
nacular. In reception, beyond the street level retail area, visitors
are now greeted by a joyful confection of boudoir-style elements,
such as three extraordinary „pouf cabinets, upholstered in deeply
buttoned mushroom satin vinyl with mirrored doors and crystal
doorknobs. These act as gentle crowd control, filtering guests to-
wards a long, open and rather surreal reception desk, constructed
with heavy gilt Baroque framed mirrors that seem to float above
a layer of filmy sheer. The oversized Baroque pattern behind the
reception desk is a design feature that reappears throughout the
spa in varying scales and treatments – from wallpapers and fabrics to
tiling and fretwork screens – as do delicately feminine crystal lights.
It was key that the Lounge, located just above reception
and adjacent to the internal retail area, remained clearly vis-
ible and welcoming to all visitors; however, it was also to
serve a variety of needs from socializing to private relax-
ation and even sleeping. CLA has therefore subtly „zoned the
space into three areas, with screens and sheers building up
gentle layers of privacy. While each area is distinct, they flow
naturally into one another, creating a procession of subtle
shifts in mood that become increasingly hushed and peaceful.
The first area, furnished with comfortable armchairs and cof-
fee tables offers something of a café experience. Two playful
fretwork screens on each side of this space mark entry into the
Lounge and the beginning of the second area, which is more sub-
dued and sumptuous than the first, softened with walls of bronze
sheers and low lighting, a deep pile carpet and velvet upholstery
fabrics. A partition of bronze shear marks entry to the third space,
which is lined with deep day-bed sofas where guests can recline
and sleep. Food and drinks are served throughout the Lounge.
52 THE SUIT MAGAZINE
Charles Leon Associates has taken the previously rich pal-
ette of gold with purple accents in the lounge and embold-
ened it. In the soft furnishings, purples are now employed exu-
berantly, in their many varying hues, with gold and bronze
used as accent colors. The walls are lined with a glowing gold
paper and the sheers are woven with real bronze threads.
A fire part-way through the CLA project meant that additional
restoration work became necessary in the affected areas. One of
these was the restaurant which has now been gently modernized
with new wall panelling and high-backed banquette seating up-
holstered in „velour cut velvet” of chocolate and turquoise hues.
As the fire meant that the spa had to close for three months, the
opportunity was seized to redesign the dressing room and CLA
has transformed the space from a plain box into a glittering hall
of mirrors, juxtaposing contemporary mirror and chrome fit-
tings with intricate Venetian mirrors, a feature wall of white
and mirror Baroque patterned tiles and crystal pendant lights.
The Koi Carp Lounge, the „signature” area of The Sanctuary,
Covent Garden, has also been treated to a soft refurbishment.
“Since The Sanctuary, Covent Garden occupies such a special
place among luxury day spas, we have been extremely careful in
All other logos and trade names are property of their respective owners.
our designs – modernizing the environment certainly, but in such
a way that celebrates and enhances the soul of The Sanctuary,”
says Fiona Delo, Studio Director at Charles Leon Associates. “The
greatest challenge was logistical given the combination of the old
building envelope with its narrow stairwells, no parking around the
site and, for much of the time, a spa that was open for business. Ev-
erything had to be delivered in component parts and then construct-
ed on site without, in any way, impairing the visitor experience.”
The Covent Garden spa has not been CLAs only project for
The Sanctuary. In fact, the company was originally appointed
to create the design of the new and very contemporary Sanctu-
ary city spas, the first brand extension since the Covent Gar-
den spa was established over 30 years ago. The first of the
new spas will open in Cambridges Grand Arcade in late sum-
mer, followed by Richmond and Bristol in the early autumn.
Key interior suppliers to The Sanctuary Spa, Cov-
ent Garden included: Amtico, PS Interiors, Internation-
al Soft Furnishers (ISF), Sekers, Rossi, Villeroy & Boch.
 Porto Montenegro Opens for Business
(London, 30 June 2010) – Porto Monte-
negro, the glamorous new marina destina-
tion designed by ReardonSmith Architects,
will be welcoming its first residents and
visitors in July. Described as a “transfor-
mational” development for Montenegro,
the phase completing this summer in-
cludes waterfront apartments and luxury
residences, restaurants, cafés and first
class berthing and associated marina fa-
cilities for super yachts and smaller craft.
ReardonSmith was appointed in 2007 to
master plan, design and realize not only
a premier destination for super yachts in
Montenegro’s Bay of Kotor, but a small
town that would attract land-based holiday
makers and local people. Equally, the town
was to be a practical location for crews to
make their home when not at sea. Since
then, the Bay has been transformed from
the site of a decommissioned naval base to
the beginnings of a world-class destination
on the Adriatic coast. “Porto Montenegro
is undoubtedly one of the most ambitious
and significant projects on which we have
had the privilege to work,” says Patrick
Reardon, executive chairman of Reardon-
Smith. “It has certainly provided a unique
platform for us to demonstrate our abilities
on a broad scale and it is hugely rewarding
to see the early fruits of everyone’s hard
work being hailed as ‘the new Monaco’.”
The master plan concept for Porto Monte-
negro combines the massing elements typi-
cal of historic towns in the region with the
principles identified by the 20th Century
urban planner, Kevin Lynch of “imagabil-
ity”. Consequently, the design is respectful
of location and architectural inheritance but
is also entirely new; it contains familiar bed and land remediation works were ex-
spatial relationships that will help visitors tensive, stone and brick from the old struc-
to instinctively navigate their way through tures were crushed to form aggregate and
the town and it holds intentional surprises timbers were preserved for reuse. The new
to intensify the experience of discovery. buildings, none higher than five storeys, are
Many of the apartments completing this being constructed in local stone and render
month have already been sold off-plan. They with roofing in terracotta and clay tiles.
range in size from studios to exclusive four-
bedroom residences, most with large terrac- Anticipating the opening of Porto Mon-
es facing the sea, some with their own pool tenegro, the country’s Minister of Tourism,
and all with a large first-floor landscaped Predag Nenezic, says: “This is such an im-
courtyard complete with a pool deck. These portant project for us – indeed, for all stake-
form private oases where residents can holders in Montenegro’s tourism and the
bask in the sunshine and enjoy stunning rest of the Mediterranean as well. I have no
views towards the marina, yet remain con- doubt at all that Porto Montenegro will be-
nected to their immediate locale thanks to come the ‘Jewel in Montenegro’s crown’.”
the sounds from the narrow streets below.
Shops, restaurants, cafés and The Porto Work has already begun planning the next
Montenegro Yacht Club are scattered at phases of development. These are likely
considered intervals along the quayside to include luxury hotels, several high-end
in a progression designed to flow logi- residential developments, a landscaped
cally from the intimacy of the residential quayside with cafés, restaurants and retail,
zone to the jet-setting vibe of the marina. an art gallery, additional marina facilities,
a nautical museum, a large public lido
Although the decayed condition of the and the addition of further berths bring-
existing naval base meant that most of it ing the total to approximately 650, about a
was fit only for clearance, a few legacies quarter of which will be for super yachts.
remain. In particular, one of the old dock-
yard cranes, refurbished to stand astride the About ReardonSmith
end of the main jetty as an iconic landmark ReardonSmith is Europe’s leading architectural prac-
tice specialising entirely in hotels and resorts. Its work
that can be seen from the entire site and the encompasses the restoration and refurbishment of
former yacht repair facility that will be con- iconic hotels and heritage buildings and the complete
verted in a later phase of development. Oth- spectrum of new business and leisure hotels as well
er, smaller items have been collected and as the masterplanning and design of new destinations
around the world. Current projects include: The Sa-
cleaned and are now in storage awaiting a voy, London; The FourSeasons, London; the conver-
new future in the maritime museum or as an sion of a heritage building into a hotel in London’s
architectural feature to be incorporated in Mayfair; new JWMarriott and Four Seasons hotels in
the town at a later date. Naturally, the eco Baku; Hyatt Regency Minsk; a luxury hotel in Vilnius;
HershamGolf Club near London; a new ski resort in
qualities of the development were important Courchevel. For more information about Reardon-
in a country that declared itself the world’s Smith
“first ecological state” 20 years ago. Sea- Architects, visit: www.reardonsmith.com
THE SUIT MAGAZINE 53
 Captain Mary Swift:
Captain Mary Swift Swan
By Erwin E. Kantor
Suit Editor-In-Chief
They call her Captain Mary. Captain Mary SwiftSwan is
the founder of the Afterguard Sailing Academy, an American
Sailing Association (ASA) Charter destination and training
facility in Oakland CA. Afterguard Sailing Academy is one of
the top sailing institutions in the nation. Captain Mary was
the first woman in the history of American Sailing Associa-
tion, founded in 1983, to join their elite Instructor Evaluators
in 1997 less than 100 out of over 10,000. She was selected
in 2007 as one of 4 I.E.s to co-author the newest sailing text
book tauted as the best available to learn to sail “Sailing Made
Easy” was released March 2010. The second book is due out
late fall 2010. Captain Mary’s school Afterguard is both a
for-profit school and a charitable outreach foundation effec-
tively combining as a self-sustaining non-profit organization.
As a seasoned instructor, Captain Mary seems to be driven
by perfection---hungry to teach the fine art of sailing. And
she offers outstanding and impeccable sailing instruction,
with the highest educational standards. For this top-notch
skipper: sailing is her business, her passion and teaching
the many valuable lessons and fun skills inherent to sail-
ing to youth from the inner city during the school year is
the heart of her organization. Her students, of all ages, be-
come ASA certified, recognized worldwide as the standard
of qualified sailors, be their goal to sail in protected waters
to becoming comfortable sailing the high seas. For kids from
54 THE SUIT MAGAZINE
Tyana Victory on independent COB
the ‘kill zone’ in Oakland sailing shows, shows kids a world
outside their 3 block neighborhoods. The program encour-
ages youth to go past 10th grade to beat the 50-80% dropout
statistic and finish high school with some going on to col-
lege. Being a part of that is something we are very proud of.
Captain Mary said sailing instructors at the Afterguard Sail-
ing Academy are well schooled. “If you choose to venture be-
All other logos and trade names are property of their respective owners.
yond the sailing basics,” she said, “we’ll help to expand your
horizons by teaching you to navigate on paper, with electron-
ics and by the stars. We take you out on the Bay and ocean, in
the San Francisco waters or fly to adventurous destinations
to sail for a 3 to 5 day trip in all kinds of wind and wave to
develop the knowledge and confidence to sail the seas. Be-
come certified at advanced or offshore levels and the world’s
oceans will become your highways and by-ways. You can go
till you learn it all or select what level best fits or topics in-
terests you the most,” she added, “Selecting an ASA school
assures you of professional training and the best value for
your sail education dollar. With that criteria decided the next
consideration is a matter of style. To sail with quiet confi-
dence and enthusiasm or have your sailing punctuated by
the bark of orders with nervous anticipation. Afterguard has
a no yelling policy and has been described as a ‘truly differ-
ent’ kind of sailing school. A sailing school with a warm atmo-
sphere that provides personal attention to student goals.”
 An Old School Sailor Teaches the Ropes
Afterguard Sailing Academy provides instruction and sail-
ing opportunities for hundreds of adult students, instructor
candidates and youth each year, most becoming certified as
ASA sailors. ASA (American Sailing Association) is the inter-
nationally recognized curriculum development body located
in Los Angeles CA that sends out the seals once an instruc-
tor from an ASA facility has certified them. ASA sends out the
seals for thousands of new sailors annually through hundreds
of schools world wide. ASA sailors learn faster, without holes
in their knowledge base which saves both the new sailor and
the self taught sailor from expensive mistakes and teary or
frustrating moments. “They choose ASA sailing schools be-
cause they want to follow a proven curriculum in a profes-
sional, supportive learning environment,” she said, “under the
direction of certified sailing instructors. The American Sailing
Association can assure you of quality sailing education when
you attend any of ASA certification facility. What varies be-
tween the ASA schools is duration of lessons, cost and style. It
is suggested to pick your sailing teacher well. In challenging
moments you will be a reflection of who you learned from.
Captain Mary’s first real sailing class was Spinnaker on San
Francisco Bay in 1983. Chuck Winkler taught her those ropes,
then hood-winked her into to teaching the very next spinnaker
class without him. She said of sailing with spinnakers, then
teaching spinnaker, on San Francisco Bay “It was a real trial
by fire,” she said recalling the early challenges with a laugh.
sailing made her stronger. Captain Mary reinvented herself a
few years later by founding her first ASA School in 1987; now
she’s a successful entrepreneur, one who seems undaunted by
the economic downturn. “We may need a miracle but we can
make miracles happen. We believe in our student’s adults and
kids.” she said. “Neither the media nor politicians can scare
me into giving up on the US and World economy. However, it
is time to put the shoulder to the wheel to work harder and
smarter to cross this stretch of troubled waters to reach a
new period of smooth sailing. At Afterguard we’re game to do
what it takes on the water and in business. With a little help
from each other we will all make it through to the other side.”
To read more about Captain Mary Captain Mary go to
www.afterguard.net or call the Afterguard Sailing Academy office at
510-535-1934. The school is a warm, welcoming place to learn how
to sail or just get out on the water for a fun sailing break.
Street Academy Grads

Today, Captain Mary has been recognized for superior sail-

ing skills. She holds a US Coast Guard 100 ton Master’s Near
Coastal License putting in over 150 days of sailing each year.
In addition to her many levels of Amerian Sailing Association
Certified Instructor ratings, she is again writing the book cre-
ating classes that are of the highest quality, shaping a curricu-
lum which teaches high school students the basics of sailing.
“These tougher times have made us get inventive to keep our
goals alive,” she continues, “particularly in developing a strong
youth education and community access program,” Captain
Mary added, “At the heart of our professional American Sailing
Association training and destination charter facility is a 4 year
old curriculum development project to create a reality bridge
to help high schools students see the relevance of their educa-
tion to prepare to take the helm of their life as an adult. They see
their math and science class concepts at work on a sailboat.”

Economically, she noted that Afterguard Sailing Acad-

emy must launch a fundraising campaign to remain afloat
in the year ahead. But her motivation is strong. “The
schools said they will need help to continue. When asked
theskids expressed that they don’t want to quit,” she said,
“Sailing builds strong character and opens new doors for
all but notably for inner city kids. We are investigating
ways to continue their courses [and keep them] vibrant
at the academy.” The joys of sailing are something Captain
Mary and her whole staff communicates to the students.

When Captain Mary was only 4 when she found her pas-
sion for the boating life. “Boating brought a special kind of or-
der when I was young,” she said. “Power boating that is. At 30,
it was sailing that saved my sanity while going through the life
www.afterguard.net
altering changes of a divorce,” she added. Those changes and

THE SUIT MAGAZINE 55

 Percy Lall says Customs Industry is a “Family Affair”
By Rachel Cerrone
Suit Staff Writer
When it comes down to shipping and exporting Percy
Lall is the man for the job in the Caribbean. Lall launched
his own Customs Brokerage firm a half of century ago. And
he said it was the best move he ever made. Not only has it
evolved into one of the most successful Customs companies
in Trinidad, but it has become “a family affair” as well, let-
ting his love for the business fuse with his own familial legacy.
Lall and Company, LTD has 35 employees on board efficiently
working around the clock. The firm handles clearance and ship-
ping issues for cargos from different companies receiving imports
from a wide range of international suppliers. They also provide
exporting services for individual manufacturers in Trinidad. The
company is strategically located near the major ports in Trinidad,
Port of Spain and Point Lisas. Lall has built a respectable reputa-
tion due to his integrity and values. “We are well established and
well respected in the field, especially with the Customs and the
shipping companies, with the government departments, and with
the banks. We have the [opportunity] to make people happy by
meeting their demands within schedule,” he said. Lall and Com-
pany, LTD has the capabilities to import and export a wide range
of goods, and it offers quality service to its clients, including the
government of Trinidad. Lall’s company receives compensation
through fees he sets based on these services. “Any company that
imports goods that wants our service, we do all the documenta-
tion, clear the goods through Customs, and deliver it to them,” Lall
explained. “And that’s our business, and that’s what we collect.”
Working towards completing tasks on schedule also comes with
some challenges. Time is always a tricky factor in Lall’s busi-
ness, and uncontrollable delays can cause excess expenses for his
company. “When goods come into the country, there is a limited
time in which you have to clear it without penalties, but with the
system, with Customs, with government people we have to deal
with, there are always some problems that cause delay,” Lall said.
“If we get the documents from the imports in time, and we have
any delay because of our faults, we have to pay.” Because of this
constant attention to time, Lall and his staff work night and day,
sometimes even during holidays. Having challenges like these,
however, motivates Lall to make sure his company maintains ef-
ficiency in their tasks. Lall’s company is constantly in the public
view, and because of this transparency, he has built a trusting rela-
tionship with his clients. Some of these relationships have lasted
over 40 years due to the company’s attention to detail. “That is the
biggest [factor]: meeting [clients’] demands, because everything
we do, we depend on the government Department of Customs, the
Industry and Trade Department, [and] we have to be in touch with
the Food and Drug Department,” he said. “So when we are im-
porting things we have to have all of the necessary licenses and
permits and all of that, and we have to know all these things.”
56 THE SUIT MAGAZINE
The global economy has had an effect on Lall’s business, posing
many challenges. Merchants are importing less, and the values
of their goods have decreased as well. Because the company’s
income is based on the volume and value of the goods they import
and export, they have lost profit. Lall said the firm is fighting this
economic downturn, however, and maintaining sustainability. “We
have been able to maintain our status, and [with] the employees,
we’ve never had to settle [with] many employees or cut salaries or
anything. So we were able to manage in spite of the downturn,” Lall
said. He also feels optimistic; with the economy picking up again,
he has seen his business pick up as well, and progress is being made.
The process Lall deals with when exporting or importing goods
is complicated, and his attention to detail must be precise. After
preparing documentation and getting approval from Customs, they
are in constant contact with shipping companies and must prepare
the goods exactly the way the client wants; they then have to get
the cargo on the ship before it leaves. The element of time, Lall
explains, parallels the type of goods they receive. Perishable car-
go, like fruits and vegetables, has to be picked and shipped within
24 hours. Most ships wait about two days until they set sail, so the
non-perishable goods have to be aboard within that time frame.
Lall said that another important factor in his business is being in
good financial standing with the banks. “Some shippers from
abroad will ship [cargo] here on their letter of credit, which means
we have to go to the bank when we are ready to get documents
passed and so on, to get a release from the bank to go [ahead] with
the cargo,” he said. “So we have to keep a good [relationship]
with the banks and the shipping companies, and we have that.”
Lall has a huge advantage over other companies: his wealth of
knowledge and experience in the business. Lall has trained many
workers throughout his years in the industry, workers who are now
operating on their own. “I started this business in 1956. It was
one-man operation, and then I started to expand my business, and
as we expanded we took on more people, and today I have all of
my family in it”, he said. Lall also told us that his two sons are
Customs Brokers and two of his daughters and three grandchildren
work for him as well. He feels his understanding and passion for
the Customs industry is something he wants to become a part of
his family’s future. “The most satisfying thing is having trained
my own family to work in the business and [make] a good life out
of it, and [they] have earned the respect of all the different gov-
ernment departments that we have to deal with,” he said proudly.
At the root of Percy Lall’s success is his belief in the im-
portance of family. In fact, family is a core value instilled in
all of his workers. He said, “We have a very good relationship
among our workers. Even the workers that are not [actual fam-
ily] get the feeling of family. So we call ourselves one family.”
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Expressionist artiste Julienne Biehl puts oil to canvas, some-
times pen to paper. She’s always been true to her craft.
From 4th through 12th grades she attended free Saturday morn-
ing art classes for talented students in the Pittsburgh Public
School System. This was an important influence in her artistic
development. David McCullough, historical author, who wrote
“Truman” and author/poet/ theologian Annie Dillard author of
“Pilgrim at Tinker Creek” also attended those classes. She was
excited when she got a scholarship from Carnegie Tech, now
Carnegie-Mellon University. “Andy Warhol [was] a couple of
years ahead of me, as was Phillip Pearlstein. So many talented
people in those post war classes!. It was a most exciting period of
my life”. She nervously pauses. “I was always Interested in the
arts and got to see exhibits of world famous artists at the Carn-
egie Museum. I knew what I liked; when I got older I stayed in
contact with a lot of my classmates from Carnegie Tech.” But
now her hands have gone beyond merely reflecting what oth-
ers have done, her art is infused with her strong individuality.
At age 14, tragedy hit her family, hard when her mother died.
“I was the oldest and I had to take care of my brother and sis-
ter for awhile,” she said, “eventually the family broke up and I
went to live my senior year, at my mother’s best friend’s home,
someone who was really supportive of me,” she added, “I lived
there and attended Carnegie Tech and studied at Indiana State
Teacher’s College for a teachers degree.” Biehl’s success has
been made possible by that hard-work ethic and fortitude.
After college at Indiana, she accepted a high school art teacher
job in Pittsburgh, at one time the railroad capital of the world.
© stock.xchng/cdw0107
Julienne Biehl
Expressionist Artiste
“I taught in Pittsburgh, and there I met Ed in our church choir,
he was an organist when he came out of the service, and we got
married in his freshman year and he went on to earn his PhD.”
Biehl said. “When he graduated we had three children and we
had lived very cheaply. I’ve always been an artist but when
my kids grew up a little I went back to teaching for 17 years,”
she added, “I wanted to teach, and go back again to my art.”
As a professional artist she works in her Dallas studio, travels to
gallery shows and also to their summer home in the Rocky Moun-
tains of Colorado where she has a second studio and press for her
All other logos and trade names are property of their respective owners.
printmaking. “I’m expressionistic in my work and paint and print
what I feel about the subject matter with color. Color is most im-
portant to me. I have exhibited in Austin, TX at Flatbread Press, In
Williamsburg, VA at Twentieth Century Gallery, at the Westmore-
land Museum of American Art in Greensburg, PA, in Boston with
the Boston Printmakers as well as in shows in France, Italy, Japan,
Turkey, Hungary, and Denmark.. Next spring I have been invit-
ed to show at the American Jewish Museum in Pittsburgh, PA
along with other students of Samuel Rosenberg, the most famous
Western Pennsylvania artist/teacher of the last century.” “In Colo-
rado, I got tired of the green and brown of the mountain scenery,”
she chuckled, “I use more joyful colors in my work now. Pres-
ently I am showing at the Southern Nevada Museum of Fine Art.”
Whether she’s toiling with pencil and paper, or wrangling
with oils or acrylics on canvas, or any other medium, Biehl
whispers, “Art is more than just paint, it’s the art of painting,”
THE SUIT MAGAZINE 59
 ARTIST'S
STATEMENT:
A Sprinkle of Hopes and Dreams.

For young artist Julie Vorobyov, living in New York, the

city that never sleeps, she knows the competition is tough in
the land of photojournalism. But she tells a determined story
about a young girl who has ambitions of one day capturing
life through the lens of a Leica camera, the camera of choice
for seasoned professionals throughout the world.

Julie is bilingual; fluent in English and Russian, and she is

eager to learn even more languages as she travels the world.
High aspirations for a 16-year old senior in high school, learn-

All other logos and trade names are property of their respective owners.
ing the ropes with a burning passion to be a photographer.
She explained that unlike memories, images hold on to the
reality, to be seen long after the people are gone. With over
100 images in her portfolio, she knows firsthand, every image
depicts a moment in time. “I’m always taking pictures,” she
said, “whether in school, out at the park, in the city, or in my
own backyard,” she adds, “My camera hangs from my neck”
like a magical amulet for capturing the world in pictures.

“My name is Julie Vorobyov, and I’m an amateur photograph

er trying to make it big in the bustling city that never sleeps.”

60 THE SUIT MAGAZINE