Hong Kong 90726866 katieng2008@gmail.

com

A steadfast believer in both creativity and research as the I am looking forward to learn from more creative minds and to
Katie Ng catalyst for all change and communications. contribute to impactful creative projects.

My interest in the advertising has driven me to actively seek

for opportunities to develop myself as an adaptable writer with
strong research and communication skills. I like to think myself
as a self-motivated learner and do-er who constantly seeks to
challenge herself in a new environment.

BA English Language and Literature

Education Kings College London 2017

Copywriting and Account Servicing Intern,

Experience Leagas Delaney Advertising, Shanghai Summer 2016
- Involving in both international and local budding FMCG
brands, tech brands and travel industries;
- Researching into branding and marketing strategies;
- Engaging in both ATL and BTL campaign planning
- Facilitating interaction with and understanding
individual needs of clients;
- Producing copies, and translations across both Chinese and
English.
Social Media Intern,
Youth Arch Foundation, Hong Kong 2015
- Developing social media and PR strategy for a youth-targeted
NGO through utilising website analytics, media buying, press
exposure and more;
- Writing content for all publications and social media
platforms;
- Initiating an Educa Documentary Campaign
through leading a student eco-service trip to Indonesia

Freelance Copywriter, University of Hong Kong 2016
- Researching and tailoring specific content for a campus
blog regarding digital and UX advancement in education
Editor-in-Chief, KCL Public Awareness
and Social Services Society, London 2016
- Supervising the production of the annual publication Horizons
and managing the weekly socio-political blog.

Proficient both orally and written in English,

Languages Cantonese Chinese and Mandarin Chinese.
 Folio 2017 Katie Ng

Page 2 easyJet
2017 One... Away

Page 4 Mr. Jones

2017
Watches

Page 7 ISEUL
2016
Skincare Brand
One ... Away 2017 Katie Ng & Kwan Chow

The Brief

EasyJets strategy has always diverted consumers from

their own service quality.

Going on easyJets website will immediately acquaint you with

photographs of holiday destinations and cheap deals
and rarely anything about the flight experience itself.
This reflects the generic image of budget flight experiences as
being uncomfortable and cheap with poor services.

Its time for a new perspective.

Outcome

This speculative ad intends to break this boring impression. These luggage tags act as a warm reminder of EasyJets
By highlighting services on board, the flight is incorporated as courtesy to its passengers- from checking in until the end of
part of the pleasurable holiday experience. the journey.

The brand becomes one that is both economic and thoughtful.

One ... Away 2017 Katie Ng & Kwan Chow
Mr. Jones Watches 2017 Katie Ng

The Brief

Mr. Jones Watches is a hand-made designer watch brand that is

looking to introduce themselves to Chinese consumers.

The project involves repositioning the brand and rewriting

product descriptions in Chinese for own website and
e-commerce retailer purposes.

Outcome

Having spent time with the brand I have discovered craftmanship

and storytelling is what makes Mr. Jones Watches more than
a watch, but a piece of art. The adopted tone is impersonable,
story-telling and sincere.
 Mr. Jones Watches 2017 Katie Ng

Mr. Jones Watches -

Mr. Jones Watch

Mr. Jones

 Mr. Jones Watches 2017 Katie Ng

Tour Du Monde
19 80 Phileas Fogg

Fanny Shorter

Mr. Jones Watches

Skincare 2016 Katie Ng & Leagas Delaney

The Brief

ISEUL is a freshly-launched skincare brand whose mission is

to empower modern women with youthful skin condition and
confidence.

As a new FMCG brand targeting retail network and e-commerce

channel, ISEULs website also becomes an imperative source of
information for her customers.

Outcome

The launching campaign Pure is Power developed two key

visuals that depict how woman can be confidently defiant with an
innocent look of flawless skin.

Written in both English and Chinese, the general tone of the

website copy is clean, informative and professional.
Skincare 2016 Katie Ng & Leagas Delaney

Pure is Power

The world always indulges the innocent.

Rediscover flawless skin

and a confident you.

No matter a little mischief,

or some silly chaos
With skin so pure you can get away with anything.

Skincare 2016

Katie Ng & Leagas Delaney







Skincare 2016 Katie Ng & Leagas Delaney