Product half a century continues to innovate and has an around-the-clock, around-the-year call

Designed exclusively for India, Godrej manufacture products that are, as their centre where customers have a human interface
refrigerators are young, contemporary and philosophy states, designed by curiosity. and can register a service requests. More than
aspirational. No longer is a refrigerator 400 service centres across India are usually able
perceived as an ice making machine and a cold Recent Developments to attend to complaints within two hours.
water convenience. With consumers increasingly Over the past few years, the company has
experimenting with a variety of food in their focussed on offering relevant technologies, Brand Values
kitchens, the refrigerator has moved from being driven completely by market research and For a company that’s been a pioneer in the
a boring cold storage box to an exciting supported by product development. It has set appliances industry for more than half a century,
food factory. up a new R&D centre manned by more than curiosity is more than
To satiate the growing desire for aesthetically 100 engineers and designers who are just a word. It’s the
inspired products, Godrej, introduced a new responsible for developing products and desire to
series of Eon Refrigerators in 2007. Available in technologies that are relevant to today’s market search, find,
four brilliant shades, these refrigerators infused needs. Eon was a range of refrigerators that
colour into the monotony of steels and greys
that were traditionally available. In doing so,
Godrej was only repeating history – becoming
yet again, the first company to initiate the
concept of aesthetic designing.
From hi-tech engineering solutions to
world-class consumer products,
Godrej is consistently setting
quality benchmarks and
redefining customer
satisfaction. A fine
example of this is
the premium
range of
Godrej Eon

frost-free refrigerators. Crammed with came out of this effort. understand and innovate. This has resulted in
innovative features, this range is truly top-of-the- Its success propelled the company to extend several path-breaking and, by now, familiar
line. Equipped with first-in-the-world features the brand franchisee across other categories, as technologies – PUF, Pentacool, Cool Shower,
like its patented cool shower technology well. Today, the Eon umbrella brand also covers DAC and i-Sense. For Godrej curiosity is the
and poly bag an entire range of 5-star energy rated split air- elixir of life, it defines the new Godrej Eon and
suspenders, it is no conditioners with EM5 compressors, washing keeps the company young, eager and motivated.
surprise that it was machines incorporating DAC + Technology It’s what helps Godrej act as a bridge
awarded the which automatically adjusts to water and power between 100 years of history and tomorrow. In
Best Designed cuts and microwave ovens with steam mode to its celebrated and fêted past it is an organisation
Consumer Durable cater to the needs of the young health- rooted in the enduring values of trust and
Product by NID- conscious Indians. reliability; in its modern and contemporary
BusinessWorld. avatar it is an organisation reaching into a future
Not one to rest Promotion full of promise and opportunity.
content, Godrej has Despite the high heritage quotient it enjoys,
taken Eon frost-free Godrej is a firm believer in the power of www.godrejappliances.com
refrigerators to the communications. It spends
next level with the nearly 5% of its turnover on
introduction of the advertising, using innovative
Fresh range. Using silver shower technology, media vehicles and icons the
silver fresh zones, an aroma lock system and a young urban Indian can
nutra lamp these refrigerators provide superior empathise with.
cooling and keep food Godrej has sought to exploit
fresh for longer. two of India’s biggest passions –
In the direct cool Cricket and Bollywood – to
segment, Godrej connect with consumers. The
recently re-stamped its brand was closely involved with
superiority with the the IPL series, crickets’ high point
introduction of India's in recent years, and with films
first 5-star energy rated and movie stars. Its tie-up in the film ‘Luck By Things you didn’t know about
refrigerator range. What Chance’ and Soha Ali Khan anchoring Khelo Jeeto
stands out are five Jiyo, a TV show promoting Godrej products, have Godrej Refrigerators
exceptional features: yielded exceptional results. These have been National Readership Survey (NRS) data shows
superior cooling, a further strengthened by Godrej’s brand that every third household in India owns a
unique step designed ambassador, the vivacious Priety Zinta. Godrej refrigerator
freezer coupled with With consumers getting net-savvier, Godrej
the convection control Appliances has launched consumer-help sites No other refrigerator company in India, other
technology, thicker such as www.myhomeairconditioner.in, than Godrej, manufactures refrigerators that are
insulation which made for the fastest ice-making www.myhomemicrowaveoven.in and 100% CFC, HFC and HCFC free
and in the event of a power failure, gave it the www.myhomerefrigerator.in. These are designed
ability to retain cooling for longer. Launched to empower customers to take knowledgeable Godrej introduced coloured refrigerators in the
under the brand name Edge, these features have decisions when selecting a brand to fit their country. It was also the first company to launch
quickly catapulted the brand into the number special needs. designer refrigerators – draped with vinyl
one position. Godrej has also developed a series of sheets – that could be changed
There is no doubt that Godrej refrigerators consumer-centric initiatives which has on the Godrej was the first consumer durable
have defined the Indian market ever since they ground over 500 trained personnel who go company to introduce branded service care
were introduced. But the company which has door-to-door discharging an advisory role. under the Godrej SmartCare brand
been a pioneer in the segment for more than Godrej is the only appliances company which

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